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Course
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Marketing experts
Introduction to Marketing Course
This is a one day course for people looking to gain a better understanding of
marketing and how it can be used to drive your business / organisation

Introduction Classroom & Virtual Classroom Courses No More Than 6 Delegates

During this 1 day marketing training you will We offer this course as a classroom based
be introduced to the fundamentals of course and as a live, interactive online course.
5 Star Rated Course
marketing and its role within your business
Our classroom courses are run as public
You will be shown the basics of marketing and courses at the venues shown below or as a
given a framework to use to create your own private course anywhere in the UK. Practice Led Learning Excellent informative [Intro
marketing strategy, set objectives, build your to Marketing] training
brand and brand values, identify which Our online Virtual Classroom courses are session.
marketing channels are best to use for your available for people anywhere in the world 3 Months Online Support
business and how to analyse the results. with internet access. You will be to able see Easy to follow and tailored
the trainer, their screen, be able to chat and to our business needs.
Who would benefit from this course? ask questions, just like on our regular Lunch Provided
classroom courses. Louise Mason
Anyone new to marketing, or those with no Storengy UK
formal knowledge about the design and Detailed Course Notes
delivery of a marketing strategy.

Public Course Venues and Prices Private & One to One courses Our interactive practical
1 Delegate 2 Delegates courses and learner centred
We offer private group courses and one-to-
Manchester: £295 + VAT £495 + VAT one courses throughout the UK from £590 approach, combined with
Online £220 + VAT £350 + VAT and Online From £220 (half day). Please small class sizes, provides the
email or call us with your preferred venue, very best learning
number of delegates and any requests.
environment
Introduction to Marketing
Course Outline
During this 1 day marketing training Branding Marketing Channels
course, you will learn the
fundamentals of marketing; its role What is Branding? How to Communicate with your
within your organisation. audiences
What is your brand promise
What is Marketing? Identifying your primary and
Creating straplines secondary Marketing Channels
Definition of Marketing Identifying and evaluating your Clarifying the roles of each channel An excellent course with
brand values in reaching your objectives content relevant to our
The role of marketing
Your Market Product Evaluation daily roles.
How to use the 7 P's of marketing to
frame your strategy Identifying your market sectors A great presenter who
Analysis of your market sectors Identify the strengths and weakness
Your Business & Marketing of your product / service offer shared a lot.
How to segment your audiences
The Role of marketing in your New Product Development Catherine Powell,
Your Objectives
business Competitor analytics NCC Group
Creating an inspirational Vision & Setting marketing objectives for your
Mission for your organisation organisation
Identifying the gaps and Making your objectives SMART
opportunities

For private courses the course content can be adapted to suit your requirements.
Please contact us to discuss your requirements.
Introduction to Marketing Course
Why Choose M Training’s Introduction to Private and One-to-One Courses How to book Excellent
Marketing Training Course
[Introduction to
To reserve your place on our 1 Day Marketing] course.
• Run by an experienced marketer with over 25 One-to-one and private group courses
years experience in developing introduction to Marketing course,
communications strategies for organisations. are available from £590 for a one day Simply pick your preferred date and Martin was engaging
• A Fellow of the Chartered Institute of classroom course and from £390 (full book on our website, send us an email and helpful
Marketing who has worked with multinationals or give us as call. throughout
day) for a private online course .
to small start-ups.
These courses are ideal if you cannot Or if you prefer, we offer private and In-
• This course is limited to 6 places, so you are House training on request. James Perkins
guaranteed personal support throughout the make one of the set course dates or if
day Creative Support
you want a more advanced course or
• 5 Star Rated in Google and Facebook and post
course reviews. different course outline/focus. Email: [email protected]
• Convenient locations in Manchester, Leeds, One-to-one and private group
Liverpool and Online. Call: 0161 226 6032
courses can be run anywhere in the UK,
• Choose from public, one to one and private at our Manchester office or via Virtual Or visit: www.mtraining.co.uk
group courses
• Detailed course notes provided
Classroom online.
• Lunch & refreshments provided We offer group booking discounts for
• Certificate of achievement two or more delegates.