Project Report

(Submitted for the degree of B.Com Honours in Accounting & Finance under the
University of Calcutta)

Topic of the study

Title of the project

A Study on Food Franchise of Domino’s

Submitted by

Name of the Candidate :Satyen Banarjee

C.U. Registration No. : 122-1111-0263-22

C.U. Roll No. : 221122-21-0232

Name of the College : City College Of Commerce And Business Administration

Supervised by

Name of the supervisor : Dabasis Chakraborty

Name of the college : City College Of Commerce And Business Administration

Month & Year of Submission

 ACKNOWLEDGEMENT
It is a matter of great pleasure to present this project on
“…………………………………………………………………………
…………………………….” I take this opportunity to thank our
respected Principal Dr. Sandip Kumar Paul for giving me an opportunity
to work on this field. I am grateful to our respected Vice- Principal Prof.
Tarasankar Maitiwithout whom this project would not have been
successful. I am very thankful to my Supervisor Dabasis Chakraborty for
his/her full support in completing this project work. Finally, I am
grateful to acknowledge my family and friends and all the teachers who
filled the questionnaire providing me full support and coordination
without which this project wouldn’t be possible.

Name of the Student

Satyen Banerjee
 Supervisor’s Certificate
This is to certify that Ms. Satyen Banerjee a student of B.Com Honours
in Accounting & Finance of City College Of Commerce And Business
Administration under the University of Calcutta has worked under my
supervision and guidance for her Project Work and prepared a Project
Report with the title A Study on Food Franchise of Domino’s which she
is submitting, is her genuine and original work to the best of my
knowledge.
Place: Kolkata
Name: Dabasis Chakraborty
Date:
Designation: Professor
Name of the College: City College Of Commerce And Business
Administration
 Student’s Declaration
I hereby declare that the Project Work with the title A Study on Food
Franchise of Domino’s Submitted by me for the partial fulfillment of the
degree of B.Com Honours in Accounting & Finance under the
University of Calcutta is my original work and has not been submitted
earlier to any other University/ Institution for the fulfillment of the
requirement for any course of study. I also declare that no chapter of this
manuscript in whole or in part has been incorporated in this report from
any earlier work done by others or by me. However, extracts of any
literature which has been used for this report has been duly
acknowledged providing details of such literature in the references.
Place: Kolkata
Name: Satyen Banarjee
Date:
Address: Sonarpur , 700150
C.U. Registration No: 122-1111-0263-22
C.U. Roll No : 221122-21-0232
 TABLE OF CONTENTS/INDEX

CHAPTER TOPIC PAGE NO .

Acknowledgement
Supervisor’s Certificate
Student’s Declaration
Background
Justification of the study
Chapter – 1 Review of Literature
Introduction Objective of the study
Methodology of the Study
Limitation of the study
Chapter planning
Concepts/Different terminologies
CHAPTER-2
CONCEPTUAL National Scenario International
Scenario
FRAMEWORK
Presentation of Data, Application of
Statistical Tool and Interpretation
CHAPTER-3 Finding
PRESENTATION AND
DATA ANALYSIS
Conclusion
CHAPTER-4 Recommendation
CONCLUSION AND
RECOMMENDATIONS
Bibliography
Questionnaire
CHAPTER-1
Background of the study
Justification of the study
Literature Review
Objective of the study
Research &Methodology
Limitation of the study
Chapter planning
 Background of the study
The word “Franchise” comes from the French word “Franchir,” which
means “To Free” or “To Exempt.” Food franchises are a popular
business model where a franchiser licenses the rights to use their brand,
products, and processes to a franchisee in exchange for ongoing fees and
royalties. These franchises cover a wide range of food options, from fast
food to casual dining, cafes, and specialty cuisine. They provide
entrepreneurs with a proven business concept, brand recognition, and
support, making them an attractive option for those looking to start their
own food business.
In recent years, the food
franchise industry in India
has witnessed an
unprecedented growth and is
showing no signs of slowing
down. With the increasing
disposable income of the
middle-class population,
changing consumer
preferences, and a growing urban population, the demand for convenient
and affordable dining options has soared. One of the key factors driving
the success of food franchises in India is the increasing preference for
dining out and ordering in, offering a diverse range of cuisines, quick
service, home delivery options, and innovative marketing strategies to
attract and retain customers, especially among the younger generation.
Some examples of Food Franchises are: Burger King

 Cafe Coffee Day

 Domino’s

 KFC (Kentucky Fried Chicken)

 McDonald’s

 Pizza Hut

 Subway

 Starbucks Etc.
Domino’s offers comprehensive support to franchisees including
training, marketing assistance and operational guidance. They ensure
that franchisees are well equipped to run a successful business.
Domino’s Pizza has thousands of outlets worldwide, making it a
globally recognized and accessible brand. The profitability of a
Domino’s franchise can vary based on factors such as location and
management. However, many franchisees report significant profits due
to the brand’s strong reputation and established delivery model. With the
right approach, it can be a highly profitable business venture. The main
reason behind the success of the multinational chains is their expertise in
product development, sourcing practices, quality standards, service
levels and strength that they have developed over years of experience
around the world.
 Justification of the study
Food franchises serve as a vital component of the food industry, serving
as engines of economic growth and drivers of innovation. These
franchises offer numerous benefits to both franchisees and consumers
alike. Firstly, they provide entrepreneurs with a proven business model
and brand recognition, significantly reducing the risks associated with
starting a new venture. This allows individuals to enter the market with
confidence, fostering entrepreneurship and economic growth.
Additionally, food franchises create jobs at both the local and national
levels, contributing to employment stability and economic prosperity.
Moreover, consumers benefit from the consistency and reliability
offered by food franchises, knowing they can expect quality products
and service regardless of the location they visit. This standardization
also enables franchises to innovate and adapt to changing consumer
preferences more efficiently, driving industry-wide advancements.
Overall, food franchises play a crucial role in shaping the food
landscape, providing opportunities for business owners, generating
employment, delivering consistent, and convenient dining experiences to
consumers.
 Literature Review
Indian customer ways of life has tremendously help out the quick service
restaurant industry to grow and expand in the course of the most recent
years. The development of the QSR and eating patterns has been
considerably influenced due to many diverse cause like family members
number getting higher, presentation of cooking styles from countries of
west and worldwide media, working ladies number rising. Number of
studies has been done in this field, some of which are discussed below:

 Sepannen, Etal (2004) : examined that consumers always expect

for a product or service of better quality, which is easy to use or
consume and of lower costs than ever before. By improving
operations, a business or an organization can improve internal
efficiency, effectiveness, adaptability and customer service.
 Pratscher.M (2010) : he found that although there was
widespread diversification throughout the fast food business.
Domino’s Pizza is the most popular and fastest growing food
service segment, but also takeout and delivery sales in general are
predicted to triple over the next decade. Domino’s success can be
attributed to a variety of factors like extensive training programme,
incentive award and that is why there is huge scope in the fast food
industry.
 Laroche and Parsa (2000) : found that the people decide to
choose fast food restaurant because they like the taste and prefer
instant satisfaction of their taste buds. Fast food restaurant include
a wide range of quick and fast service, brands and take only short
period to serve it. Consumer make their choice of brands in multi
brand situation is one of least understood yet important
phenomenon in the marketing of Fast Food Restaurant.
 Objective of the study
 To know more about Domino’s.
 To analyse the quality of Domino’s from the viewpoint of
customer satisfaction.
 To know the various factors or services where domino’s is
supposed to work hard in order to improve the overall experience
of the customers.
 To understand Domino’s position in the market, both locally and
globally.
 To study the consumption pattern towards fast food particularly
with respect to the frequency of visits and choices of fast food
outlets of domino’s.
 Research & Methodology
 Data collection Method :
 Primary data - It is original data, for specific purpose of research
project. For this project, I have to use the common research
instrument or tool- Questionnaire.
 Secondary data - It will be collected to add the value to the
primary data. This may be used to collect necessary data and
records by different websites, magazines, annual reports, journal
reference books and newspapers etc.
 Sample Design :
 Sample unit - For studying consumer preference towards on
Domino’s, samples were randomly selected from Kolkata.
 Sample Media - Questionnaire in the form of Google forms,
Sampling methods- Random Sampling and Convenient Sampling.
 Methods of analysis :
The main statistical tools used for the collection and analyses data in this
project are:

 Questionnaire
 Pie charts
 Bar Diagrams
 Limitation of the study
However, we tried our best in collecting the relevant information for our
research report, yet there are always some problems faced by the
researcher. The prime difficulties, which we faced in collection of
information, are discussed below:

 This study conducted relating to the Domino’s, so the result which

we gather is only applicable for the Domino’s customers.
 The response from the sample may be biased, or may contain
cooked up from the respondent.
 The time period for carrying out the research was short as a result
of which many facts have been left unexplored.
 Questionnaires method is used only for data collection and the
limitation of the Questionnaire method is applicable to the study.
 The study was constrained only Kolkata. A more intensive study
would be necessary to arrive at exact conclusion.
Chapter Planning for achieving the objectives.

Chapter – 1 : Introduction

Chapter – 2 : Framework / National &International Scenario

Chapter – 3 : Data analysis & Findings

Chapter – 4 : Conclusion & Recommendations

 CHAPTER – 2
CONCEPTUAL FRAMEWORK

 Concepts/Different terminologies
 National Scenario & International Scenario
 Concepts/Different terminologies
 Business Model
1. Franchising: A business model where Domino's allows independent
entrepreneurs to operate Domino's outlets using its brand name, business
model, and proprietary systems.
2. Franchisee: An individual or company that owns and operates a
Domino's outlet.
 Operations
1. Store Operations: Day-to-day management of a Domino's outlet,
including food preparation, customer service, and inventory
management.
2. Supply Chain Management: The process of sourcing, procuring, and
delivering ingredients and supplies to Domino's outlets.
 Marketing
1. Brand Management: Maintaining and promoting the Domino's brand
image and reputation.
2. Local Marketing: Marketing efforts targeted at specific geographic
areas to attract local customers.
 Quality Control
1. Quality Assurance: Ensuring that Domino's products and services
meet the company's quality standards.
2. Food Safety: Maintaining high standards of food safety and hygiene
in Domino's outlets.
  Financial
1. Initial Investment: The initial investment required to open a
Domino's franchise, including franchise fees, equipment costs, and other
expenses.
2. Royalties: Ongoing fees paid by franchisees to Domino's for the right
to use its brand name and business model.
These terminologies are essential for understanding the business
operations and requirements of a Domino's franchise.
 International scenario
Domino’s International Inc., a wholly owned subsidiary of Domino’s
LLC, began serving consumers outside the United States in 1983 when
the first store opened in Winnipeg, Canada. Since then, Domino’s
International has extended its global reach to include more than 90
international markets serviced by more than 20,500 stores. Domino’s
success outside the U.S. is due to the collaborative relationship between
their exceptional franchisees and the corporate team that supports them.
Together, Domino’s continuously strive to support a policy of “One
Brand-One System” in order to be the best pizza delivery company in
the world. Domino’s international growth has been significant, with
international retail sales experiencing notable increases. For instance, in
the third quarter of 2023, international sales grew by 9.8%. This growth
has been driven by the company’s strategic expansion and innovation in
diverse markets, such as introducing new products tailored to local
tastes, like pork belly barbecue pizza in Australia and shrimp-topped
pizza in South Korea. Domino’s five-year strategic plan, “Hungry for
More”, aims to sustain this momentum by targeting over 7% annual
global retail sales growth, 1,100 new store openings per year and over
8% annual operating income growth.
The plan also focuses on
enhancing product quality,
improving operational
excellence and leveraging
technology to provide a
personalized customer
experience. Furthermore,
Domino’s continues to explore new market opportunities, which allows
them for continued global expansion and success.
 National scenario
Shyam S Bhartia, Mr. Hari S Bhartia of the Jubilant Bhartia Group
entered into a master franchise partnership with Domino’s Pizza.
Domino’s Pizza India Private Ltd. was incorporated on 16 march 1995,
and began operations in 1996. The company opened India’s first
Domino’s Pizza outlet in New Delhi, 1996. Today, Domino’s sells
almost 70 per cent of all India’s home-delivery pizzas and has a 55 per
cent share in the Indian pizza market, with more than 1,900 outlets
(2023) spread over 280 cities. India is the company’s biggest market
outside the US, with some 120 million pizzas sold in the South Asian
country every year. Slowly pizza went mainstream, becoming a common
sight at birthday parties and corporate lunches. By 2019, according to
Euro monitor International, India’s pizza market had grown to more than
US$1.5 billion .
When pizzas first appeared in India’s restaurant scene, the prices
remained relatively high as many ingredients were imported. But over
the decades, costs have come down. Domino’s constantly strives to
develop products that suit the tastes of the consumers and hence
delighting them. Domino’s believes strongly in the strategy of “Think
global and act loyal”. They have been innovating with delicious new
products such as crusts, toppings and flavours suitable to the taste buds
of Indian Consumers. Further providing value for money and affordable
products to the consumers has been an important part of their efforts.
Their newly launched pizzas such as, Malai Paneer Pizza, Malai Chingri
Pizza, Kosha Mangsho Pizza, Champaran Mutton Pizza. Domino’s
believes that when a box of pizza is opened, family and friends come
together to share the pizza. Hence, their brand positioning: “Yeh Hai
Rishton Ka Time”.
 CHAPTER – 3
 PRESENTATION OF DATA ANALYSIS &FINDINGS
 Data analysis
 Finding
 Data Analysis
It is a process for obtaining raw data and converting it into information useful for
decision making by user.

QUESTION 1. CLASSI FICATION ON THE BASIS OF RESPONDENTS

HEARD ABOUT DOMINO’S

PARTICULARS NO.OF RESPONDENTS PERCENTAGE

No of Respondents
Yes 70 100%
No 0 0%
Yes

Total 70 100% No

QUESTION 2. GENDER OF THE RESPONDENTS

GENDER NO.OF PERCENTAGE

RESPONDENTS Sales
MALE 31 44.3%
FEMALE 39 55.7%
femail
TOTAL 70 100% mail

INTERPRITATION :
The Table shows that majority i.e. 39 Respondents are Female and the
remaining 31 Respondents are Male.
QUESTION 3. AGE OF THE RESPONDENTS

AGE NO.OF. PERCENTAGE

RESPONDENTS
18-25 51 72.9% 60
26-35 8 11.4% 50
40
36-45 5 7.1% 30
46&ABOVE 6 8.6% 20
TOTAL 70 100% 10
INTERPRETATION : The Table shows that majority 0
18-25 26-35 36-45 46&
i.e. 51 Respondents are belong to 18-25 age, ABOVE
whereas 8 Respondents are belong to 26-35 age, 6
Respondents are belong to 46 & Above age and the rest 5 Respondents are belong
to 36-45 age.

QUESTION 4. OCCUPATION OF THE RESPONDENTS

OCUPATION NO.OF.RESPONDENTS PERCENTAGE

STUDENT 44 62.9%
HOUSEWIFE 0 0%
SERVICE 22 31.4%
BUSINESS 4 5.7%
RETIRED 0 0%
TOTAL 70 100

40
30
20
10
0

INTERPRETATION : The Table shows that majority i.e. 44 Respondents are from Students,
whereas 22 Respondents are from Service and the rest 4 Respondents are from Business.
 QUESTION 5. WHICH TYPE OF PIZZA RESPONDENTS LIKE THE MOST

PARTICULARS NO. OF PENCENTAGE PIZZAPREFERENCE

RESPONDENTS

NONVEG 46 65.7%

VEG 3 4.3%

BOTH 21 30%

TOTAL 70 100% NON VEG VEG

INTERPRETATION:

The Table shows that majority i.e. 46 Respondents Prefer Non Veg Pizza, whereas
21 Respondents Prefer Both Pizzas and the rest 3 Respondents Prefer Veg Pizza.

QUESTION 6. WHICH TYPE OF CRUST RESPONDENTS LIKE FOR THE

PIZZA

PARTICULARS NO. OF PERCENTAGE

RESPONDENTS
100%WHEAT 11 15.7%
THIN CRUST
FRESHPAN 17 24.3%

CHEESE 42 60%
BURST
TOTAL 70 100%

50
40
30
20
10
0
CHEESE FRESH WHEAT
BURST PAN THIN
CRUST
INTERPRETATION :The Table shows that majority i.e. 42 Respondents prefer
Cheese Burst, whereas 17 Respondents prefer Fresh Pan and the rest 11
Respondents Prefer 100% Wheat Thin Crust Pizza.

QUESTION 7. WHAT RESPONDENTS PREFER THE MOST

PARTICULARS NO. OF PERCENTAGE RESPONDENTSPREFERENCE

RESPONDENTS
38
TOVISITTHE 32 45.7%
STORE OF 37
DOMINO’S 36

TOORDER 38 54.3% 35
ITEMS
34
THROUGH
ONLINE
TOTAL 70 100%
33

INTERPRETATION: The Table shows that majority32i.e. 38 Respondents prefer

To Order Items Through Online, whereas 32 Respondents
31 prefer To Visit Store of
Domino’s. 30

QUESTION 8. HOW MUCH THE RESPONDENTS29WANT TO TRY NEW

MENU ITEMS OF DOMINO’S TO VISIT THE TO ORDER
ITEMSSTOREOF
THROUGHONLINEDO
PARTICULARS NO. OF PERCENTAGE
MINO’S
RESPONDENTS
EXTREMELY 24 34.3%
LIKELY
VERYLIKELY 26 37.1%
SOMEWHAT 18 25.7%
LIKELY
NOTSOLIKELY 2 2.9%
NOTATALL 0 0%
LIKELY
TOTAL 70 100%
 RESPONDENTS PREFERENCE

30

25

20

15

10

0
INTERPRETATION : The Table shows that majority i.e. 26 Respondents want
to try The New Items Very Likely, whereas 24 Respondents try the New Items
Extremely Likely and rest of the Respondents Averagely want to try the New
Items.

QUESTION 9. WHICH SIDES OR DESSERTS RESPONDENTS USUALLY

ORDER WITH THEIR PIZZZA

PARTICULARS NO.OFTHE PARTICULARS

RESPONDENTS
GARLIC BREAD 9 12.9%
CHICKEN 22 31.4%
WINGS
CHEESY 6 8.6%
BREADSTICKS
CHOCO LAVA 14 20%
CAKE
COKES 18 25.7%
OTHERS 1 1.4%
TOTAL 70 100%
 GARLICBREAD

CHICKENWINGS

CHEESY
BREADSTICKS

CHOCOLAVACAKE

COKES
INTERPRETATION: The Table shows that majority i.e. 22 Respondents order
Chicken Wings, whereas 18 Respondents and 14 Respondents order Cokes, Choco
Lava Cake, 9 Respondents order Garlic Bread, rest of the Respondents order
Cheesy Breadsticks and others.

QUESTION 10. HOW THE RESPONDENTS RATE FOOD QUALITY AND

HYGIENE

PARTICULAR NO. OF PERCENTAGE

S RESPONDEN
TS
1 (BAD) 0 0%
2 0 0%
3 8 11.4%
4 34 48.6%
5 (GOOD) 28 40%
TOTAL 70 100%

FOODQUALITY&HYGIENE

5 (GOOD)

0 10 20 30 40
2
INTERPRETATION :The Table shows that majority i.e. 34 Respondents Rate
the Food Quality and Hygiene 4, whereas 28 Respondents Rate 5 (Good) and the
rest of the Respondents Rate 3.

QUESTION 11. WHY RESPONDENTS PREFER DOMINO’S

PARTICULARS NO. OF PERCENTAGE

RESPONDENT
S
SERVICEQUALITY 8 11.4%
VALUEFORMONEY 11 15.7%
FOODQUALITY 32 45.8%
VARIETYOF 12 17.1%
TOPPINGS
OTHERS 7 10%
TOTAL 70 100%

RESPONDENTSPREFERENCE

INTERPRETATION : The Table shows that majority i.e. 32 Respondents prefer

Domino’s for Food Quality, whereas 12 Respondents prefer for Variety of
Toppings, 11 Respondents prefer for Value for Money, 8 Respondents prefer for
Service Quality and the rest of the Respondents prefer for Others.
Finding
As per the above survey data, the findings as follows:
 On our entire survey all our respondents have heard about
Domino’s.
 According to the classification of respondents on gender revealed,
that the majority is female compared to male.
 As per the classification of respondents on their age, shows the
majority belong from 18-25 years compared to the others.
 Most of the respondents are students on the occupation, instead of
others.
 The respondents mostly prefers Non- Vegetarian items, other than
vegetarian.
 As our survey based on Pizza, so most of our respondents likes
Cheese Burst Pizzas on the crust.
 As our respondents, responded that they orders pizzas maximum,
once a month.
 Among most of our respondents, maximum they prefers online –
Home Delivery.
 As pizza based on toppings, as per the majority of respondents
prefers Extra Cheese.
 According to taste, the respondents are Satisfied on the product.
 According to our respondents, maximum responders extremely like
on new items.
 Our maximum respondents prefers Chicken Wings on side dish
with Pizzas, among other items.
 On Quality & Hygiene of the food, the maximum respondents
graded 4 out of 5, which refers good.
 On the Quality of the food, maximum respondents prefers
Domino’s.
 The maximum respondents responded that Pizzas delivered most
of the time within the given period.
 On customer service by Domino’s, the respondents responds that
maximum customers are satisfied on their services.
 In Ratings of Domino’s, the maximum respondents responded
Good on overall.
 Among all responds on our survey, the majority responders very
likely refers Domino’s to others.
 Chapter – 4
CONCLUSION&RECOMMENDATIONS
 Conclusion
 Recommendation
 Conclusion
In this research it shows that, Domino’s Pizza established well in their
market and still maintain very well its product especially pizza. Most of
their customer would like to go their outlet because of they have make
the true decision of target market which is to who their products will
sold & how many segmentation that have been used by Domino's Pizza
to provide their products and in order to create the customer values
consists of demographic segmentation which is related with age, gender,
income, occupation, geographical segmentation, psychographic
segmentation which is consists of lifestyle and interest of customers and
also behavioural segmentation which is the specific reactions of the
customers. Domino's Pizza also requires the positioning maps to choose
a differentiation and positioning strategy, which consists of identifying a
set of differentiation competitive advantages on which to build a
position, choose the right competitive advantages, and also select an
overall positioning strategy. So, there is no wonder Domino's Pizza is a
well growing franchise business both in locally & globally.
 Recommendation
 As per our survey, it shows that many customers prefer add on
food items except from pizzas on various offers or combos like
other companies offers.
 Pizzas are mainly based on its Crust, which must be wide & thick
as all needed toppings etc are given on the top of the crust, as day
by day its going thin, it get breaks easily.
 In India as many people are vegetarian, only 4.3% of our
respondents like Veg. So the company has to make some more
options on Veg, apart from Paneer & Mushroom.
 As majority of our respondents prefers online delivery, and as
Pizzas are always served hot, so the company have to employ more
staffs for delivery & more outlets, which will help in delivering the
food on time. As our most of our responders, responded that new
innovations in pizzas & some changes in menu is required, along
with different new varieties of side dishes / add on foods.
 Price should be equal for Restaurant & Delivery, delivery charge
should be added extra on the total amount, rather than including in
pizza rates, according to services & food quality the prices are on
higher side.
 The store workers & staffs should be soft, polite & clearable while
ordering the food items.
 On the basis of responses we gathered from the survey that,
consumers prefer some more new & innovative pasta items on the
menu except from pizzas.
 From our survey on Dominos, we gathered some responses
regarding varieties of Deserts & Beverages should be sold along
with Pizzas, rather than Choco Lava Cakes & Coca-Cola. The
consumer prefers some Ice creams, Cold Coffees, Milk Shakes,
etc.
These are some of the suggestions, which can help implementation of
Domino’s in India.
 Bibliography

 https://search.app/?link=https%3A%2F%2Fround-lake.dustinice.workers.dev%3A443%2Fhttps%2Fpizzaonline%2Ed
ominos%2Eco%2Ein%2F&utm_campaign=57165%2Dor%2D
igacx%2Dweb%2Dshrbtn%2Diga%2Dsharing&utm_source=i
gadl%2Cigatpdl%2Csh%2Fx%2Fgs%2Fm2%2F5
 https://www.linkedin.com/company/domino's-pizza
 Domino's https://g.co/kgs/De2BJ3h
 https://en.wikipedia.org/wiki/Domino's
 QUESTIONNAIRE
1. Name:- Satyen Banerjee
2. E-Mail:-
3. Age:- a. 18-25; b. 26-35; c. 36-45; d. 46 & Above.
4. Gender:- a. Male; b. Female; c. Others.
5. Occupation:- a. Student; b. Housewife; c. Service; d. Business; e.
Retired.
6. Had you heard about Domino’s?
a. Yes; b. No.
7. Which pizza do you like the most?
a. Non-Veg; b. Veg; c. Both.
8. Which type of crust you like for the pizza?
a. 100% wheat thin crust; b. Fresh pan; c. Cheese burst.
9. What do you prefer the most?-
a. To visit the store of Domino’s; b. To order items through online.
10. How often do you order from Domino’s / visit Domino’s?-
a. Once a week; b. Once a month; c. Once a year; d. Less than once a
month.
11. Which toppings do you usually prefer on your Domino’s pizza?-
a. Pepperoni; b. Mushrooms; c. Paneer; d. Vegetables; e. Extra cheese; f.
Others.
12. How satisfied are you with the taste of pizza?-
 a. Very satisfied; b. Satisfied; c. Neutral; d. Dissatisfied; e. Very
dissatisfied.
13. Which sides or desserts do you usually order with your pizza?-
a. Garlic bread; b. Chicken wings; c. Cheesy breadsticks; d. Choco lava
cake; e. Cokes; f. Others.
14. How likely are you to try new menu items added by Domino’s?-
a. Extremely likely; b. Very likely; c. Somewhat Likely; d. Not so
likely; e. Not at all likely.
15. Why do you prefer Domino’s?-
a. Service quality; b. Value for money; c. Food quality; d. Variety of
toppings; e. Others.
16. How often do the delivered pizzas arrive within the estimated time
frame?-
a. Always; b. Most of the times; c. Sometimes; d. Rarely; e. Never.
17. How do you rate the quality of food and hygiene?-
a. 1 (Bad); b. 2; c. 3; d. 4; e. 5 (Good).
18. How satisfied are you with the customer service provided by
Domino’s?-
a. Very satisfied; b. Satisfied; c. Neutral; d. Dissatisfied; e. Very
dissatisfied.
19. How would you rate Domino’s overall?-
a. Excellent; b. Good; c. Average; d. Fair; e. Poor.