I.

READ THIS PARAGRAPH BELOW AND CHOOSE THE BEST

ANSWER FOR THESE FOLLOWING QUESTIONS. (0.25 MARK
EACH CORRECT ANSWER)

Market analysis is basically understanding a market and its

potential. They talk about measuring “market size” by volume
or by value. They might first carry out a situational analysis to
understand the changing environment and the supply of that
product, or changes in demand, such as changes in price,
advertising, and labor market demand for the product.

Market research looks at the demand for a product, the supply,

the need for research, and marketing ideas, and collects data
about how people consume goods and services. It could be
secondary research or primary research. Markets research is to
be segmented and analyzed. It could be divided by groups of
customers in different categories based on location, age,
gender, education, income, and even religious lifestyle. The
purpose of market segmentation is to get the information to
sell products.

The next stage is knowledge. We can understand how to satisfy

the needs and wants of the consumer through research, then
target those customers more effectively by sending the right
marketing message to the right people. The next stage is
“positioning.” It is how you “position” your product against the
competition. It can be communicated from the customers’
perspectives, in terms of price, shelf position, and brand
perception. The outcome is the value in the mind of the buyer.

1. What is market analysis used to?

A. What you intend to you.

B. Understanding a market and its potential.
C. Both A & B.
D. None of them.

2.List some possible segmentations that the market could be

divided into?

A. By age, gender, education, income, religious, lifestyle.

B. By geography, products.
C. Just only by geography, products.
D. Both A & B.

3. How do people value “market size”?

A. Measuring “market size” by volume or by value.

B. No need to measure the market size.
C. By valuing customer income in that market.
D. All of them.

4. What is the purpose of market segmentation?

A. Get the information to sell products.

B. Increase how we satisfy the needs and wants of the
consumer.
C. Both A & B.
D. None of them.

5. What happens if people target the wrong customers?

A. Wasting time and money marketing.

B. Nothing will happen.
C. Wrong customers will buy your products.
D. No information mentioned above.

6. What is “positioning”?
A. system provides a fast, accurate, and easy-to-use search
service that can be accessed from anywhere.
B. It’s a supply system.
C. Just deliver your products to your customers.
D. How the customer perceives your products in their eyes
from other

II. BASING ON YOUR KNOWLEDGE ABOUT ECONOMICS, CHOOSE

THE BEST ANSWER FOR THESE QUESTIONS. (0.25 MARK EACH
CORRECT ANSWER)

7. ……………. is the process of recording, classifying, reporting,

and analyzing money.
A. Econoray of scale
B. Accounting
C. Branding
D. Economic cycle

8. ……………are what a company owns, such as equipment,

buildings, and inventory.
A. Accessory.
B. Liabilities.
C. Return.
D. Owner equity.
9. …………. vary with level of production activity &………. don’t
vary level of production activity:
A. Operating cost
B. variable cost & Fixed cost
C. Investment cost.
D. Fixed cost & variable cost
10. …………are what a company owes, such as notes payable,
trade accounts payable, and bonds ………………. represents the
claims of owners against the business.
A. Liabilities & owner’s equity
B. Owner’s equity & liabilities.
C. Assets & liabilities.
D. Equity & assets.

11. Putting money or capital into an enterprise or business,

with the expectation of profit.
A. Marketing.
B. Investment.
C. Planning.
D. R & D.

12. …………. refers to willingness and ability of sellers to

provide goods and services for sale at different prices.
……………. refers to willingness and ability of buyers to
purchase goods and services at different prices.
A. Supply & demand.
B. Selling & buying.
C. Provider & receiver.
D. Demand & supply.

13. The systematic study of what buyers need & how to meet
those needs.
A. Growth stage
B. Market research.
C. Ecommerce
D. Target market.

14. The ………. of an item is what you give up to obtain that

item.
A. Exchange.
B. Payment.
C. Opportunity cost.
D. None of them.

15. ________ generally refers to the process of teaching staff

how to do their job more efficiently and effectively by boosting
their knowledge and skills.
A. Trainer.
B. Trainee.
C. Development.
D. Training.

16. The act of reducing the value, as stated in the company’s

accounts, of a particular asset over a particular period of time.
A. Appreciation.
B. Cutting costs.
C. Depreciation.
D. Accounting.

17. What are four stages of the business cycle?

A. Economic expansion, boom, bust, and recession.
B. Economic expansion, boom, bust, and inflation.
C. Economic deflation, boom, bust, and recession.
D. Economic expansion, deflation, bust, and inflation.

18. What are a nation’s budget surplus?

A. A nation’s earnings are more than its spending.
B. A nation’s earnings are less than its spending.
C. A nation’s earnings are equal to its spending.
D. A nation’s earnings are not enough for its spending.

21. Sick leave is a:

A. Period of absence.
B. Period of termination & permission.
C. Established leave.
D. None of them.
22. How many types of team development?
A. Four stages: form, storm, norm, and perform.
B. Three stages: form, storm, and disband.
C. Three stages:form, storm, and perform.
D. None of them

23. What is the unemployment rate?

A. The percentage of total workers who are actively seeking
work but are currently unemployed.
B. The percentage of total workers who are not seeking work
but are currently unemployed.
C. The percentage of total workers who are currently
unemployed.
D. All of them is correct.

24. A basic form of a business email includes:

A. Subject line, salutation, & message.
B. Subject line, salutation, message, & signature block.
C. Subject line, salutation, message, closing, & signature block.
D. Salutation, message, & signature block.

25. What is small talk?

A. It is a short dialogue to warm up a business conversation.
B. It is a long dialogue to warm up a business conversation.
C. Between saying hello and business talk.
D. Both A & C.

26. An increase in the overall level of prices in the economy.

A. Remuneration.
B. Inflation.
C. Social skills.
D. Break-even point.

27. Developing good connections and relationships with others.

A. Remuneration.
B. Inflation.
C. Social skills.
D. Human skills.

28. Monetary payment in return for the work an employee

performs.
A. Remuneration.
B. Inflation.
C. Social skills.
D. Break-even point.

29. The price level at which the market price of a security is

equal to the original cost.
A. Profit.
B. Inflation.
C. Social skills.
D. Break-even point.

36. A income statement presents

A. The assets, liabilities, and equity of the entity as of the
reporting date
B. Presents the revenues, expenses, & profits/losses generated
during the reporting period
C. Presents the cash inflows and outflows that occurred during
the reporting period
D. Presents changes in equity during the reporting period

37. A owner’s equity statement presents

A. The assets, liabilities, and equity of the entity as of the
reporting date
B. Presents the revenues, expenses, & profits/losses generated
during the reporting period
C. Presents the cash inflows and outflows that occurred during
the reporting period
D. Presents changes in equity during the reporting period

38. A cash flow statement presents:

A. The assets, liabilities, and equity of the entity as of the
reporting date.
B. Presents the revenues, expenses, & profits/losses generated
during the reporting period.
C. Presents the cash inflows and outflows that occurred during
the reporting period.
D. Presents changes in equity during the reporting period.

39. Liabilities are reported on the:

A. Income statement.
B. Statement of owner’s equity.
C. Statement of cash flows.
D. Balance sheet.

40. Assets are reported on the:

A. Income statement.
B. Statement of owner’s equity.
C. Statement of cash flows.
D. Balance sheet.

41. Revenues are reported on the:

A. Income statement.
B. Statement of owner’s equity.
C. Statement of cash flows.
D. Balance sheet.

42. Not value of a company = ______ - total liabilities.

A. Total equity.
B. Total assets.
C. Total revenues.
D. Total debts.

43. “Niche marketing” means:

A. Selling products that are non-specific.
B. Targeting a wide-variety of people.
C. Personalized products targeting narrow groups of people.
D. None of the above.

44. A person or an organization that competes against you in

business:
A. Competitor.
B. Supplier.
C. Creditor.
D. Customer.

45. Which phrase is a suitable expression to talk about job

responsibility?
A. My major is _______.
B. The main things that I gained _______.
C. I am _______.
D. I’m in charge of _______.
46. CV or résumé is a written record of your education and jobs
you have done, used to _______.
A. Apply for a job.
B. Not apply for a job.
C. Business transaction.
D. Retired.

47. _______ is the value of all goods and services produced

within a nation’s borders each year.
A. GDP.
B. GNP.
C. CPI.
D. PPI.

48. The prices of a wide variety of consumer goods and

services in categories such as food, clothing, medical services,
housing, and transportation.
A. GDP.
B. GNP.
C. CPI.
D. PPI.

49. Prices from the seller’s perspective (finished goods,

intermediate goods, and crude goods).
A. GDP.
B. GNP.
C. CPI.
D. PPI.

50. The condition of being in short supply _______.

A. Free resources.
B. Scarcity.
C. Aggregate.
D. Allocations.