Контрольні роботи
Виконав студент групи БЗМР-22
Кафедри ФУБД
Спеціальність 075 “Маркетинг”
Роговик Дмитро
Контрольна робота №3
Grammar:
1. Translate the following sentences into English using the First Conditional.
1. If we pass this law, business will develop better.
2. When I have time, I will help you.
3. If you have work experience, they will invite you to this company.
4. If there are no problems, we will go to this conference.
5. If our boss wants, he will raise our salary.
6. If you finish the work earlier, you will get a bonus.
7. If we leave now, we will be back by lunchtime.
8. I will not go if you don’t go.
2. Put the verbs in brackets into the correct tense (Conditional II).
1. I would live in France. If I lived in France, I would learn French.
2. If I were you, I would not go to the party. I really do not think it’s a good
idea.
3. I would buy a new computer if I had enough money. Unfortunately, I
have only 50 dollars.
4. I am saving up at the moment. If I had enough money at the end of the
year, I would buy a CD player.
5. The weather has been very good recently. If it were good at the weekend,
we would go to the mountains.
3. Put the following sentences into indirect speech.
1. He said that he hadn't said that at all.
2. He asked what I wanted him to do.
3. He said to Jim what he was saying.
4. He said that somebody had stolen the electric light bulbs again.
5. He said that he had a pain in his chest.
6. He said that he had never heard that symphony before, but he knew that it
had been written by Richard Halley.
7. He answered that he didn’t know.
4. Complete the text with either the will passive or present perfect
In recent years, many plans have been made for large floating cities with living
accommodation for as many as 50,000 people. One such project, which is
advertised, is the Freedom Ship. According to the plans for this project, this
huge ship will be constructed from smaller units, which will be taken out to
sea for final assembly. The ship will be powered by 100 diesel engines and the
residents on board will be carried around the world continuously. The large
number of people on the ship will be provided with all kinds of entertainment
and sports facilities, and modern recycling methods have been used to save
energy on board. At the time of writing, this project has not been built, and has
been criticized by some people who say it is too expensive. We shall have to
wait and see whether this ambitious plan ever becomes a reality.
5. Виберіть правильну форму дієслів у пасивному стані.
1. A decision won’t be made until the next meeting. (d)
2. A lot of coal is produced by this mine every year. (a)
3. All my letters are sorted out in order of priority. (c)
4. Over 1,000 email messages a day were sent last year. (d)
5. The discussion on the subject of privacy has been held already. (b)
6. The extensive trials before launching the new product will be carried out
soon. (c)
7. Raw materials are transported to the factories by lorries and trucks. (b)
8. Checkouts are being eliminated altogether by supermarkets now. (a)
9. The tags are being piloted currently in major supermarkets. (b)
10. The issue of consumer privacy has just come to light.
Reading
1. Order the paragraphs. Read the article and put the paragraphs in the correct
order.
1. B - Call centres must be one of the greatest symbols of the twentieth-
century change from manufacturing to service-based industry. They
represent our desire for information instead of items. In Britain alone
there are now 4,000 call centres. An estimated 10 billion calls are made to
call centres every year with the average household spending the
equivalent of a whole day to a call centre in one year.
2. D - Be that as it may, the biggest complaint nowadays is not about the
service but where these call centres are located. Call centres are closing in
the UK and opening in India. Companies say they can save up to 60% in
costs by running centres overseas. UK workers are not happy and say that
the service is not as good.
3. A - However, one person who is happy is Reshmi – a 23-year-old call
centre employee in Bangalore, Southern India, earning £40 a week. ‘This
is my dream job,’ she says. ‘In Britain this job is ordinary but in my
country it is well-paid. I studied to be an English teacher but I earn twice
what I would earn as a teacher.’
4. E - With her other call centre colleagues, Reshmi can afford mobile
phones, DVDs, and her own rented flat. As to the belief that the service is
not as good as it would be in the UK, Reshmi says: ‘I work hard and I
enjoy talking to people from around the world. Usually people are very
friendly. No-one ever complains and says they want to speak to someone
in London rather than Bangalore.’
5. C - With this success you would expect that everyone would be
celebrating. In fact, with the increasing rings on the telephone lines there
have been an equal number of calls for better controls and regulations.
Call centres are supposed to deal with complaints. Instead, the complaints
are more likely to be about the call centre.
6. F - The typical complaints include:
being passed from one person to another. No-one seems to be
responsible or take a decision.
listening to endless messages before finding the right person.
call centres often charge the most expensive rate.
leaving a message for the person responsible and never receiving a
reply.
Read the article from the Financial Times by Alicia Clegg and do the exercises
that follow.
Correct order of the paragraph headings:
b) European law encourages consultation
c) Some good reasons for acting now
a) Some advantages of consultation
d) The different approaches
Find expressions in paragraph 1 that mean the same as the phrases
below:
a) Workplace disputes flare up
b) Blame is often laid on
c) Withholding management plans until the last moment
d) A European Union directive
True or false (paragraph 2)?
a) True - It is a good idea for businesses to set up these consultation agreements
before they are put under any legal pressure to do so.
b) False - Academic research shows that companies do better when their
employees are well informed and have a say in decisions.
c) False - Employers are better able to be in control by starting these
negotiations about consultation.
d) True - Under the new regulations, bosses and employees can agree on the
format of the information and consultation process.
e) False - There is no obligation to work through elected representatives, and
the communication could be face-to-face or electronic.
Which of the information and consultation processes below were
adopted by 3, AstraZeneca, or KPMG?
a) Sharing secrets with a small group of employees - KPMG
b) Addressing all employees by video - 3
c) Working with groups of employee and union representatives - AstraZeneca
d) Sending e-mails to everyone - 3
Find words or expressions from lines 71-89 that mean:
a) Add up to more than - "yield dividends"
b) Convinced - "persuaded"
c) Carrying out surveys by email or via the internet - "online polling"
d) Do the same thing - "follow suit"
What would you like to know about the management of your company that
would help you to do your job better? How would you like to be informed?
To do my job better, I would like to be informed about the company’s strategic
goals, performance metrics, and any changes in the organizational structure.
Understanding budget allocations and how resources are distributed would also
help me prioritize my work effectively. Regular updates on employee
satisfaction and company-wide initiatives would ensure I stay aligned with the
company’s direction.
I would prefer to be informed through a combination of email newsletters, team
meetings, and one-on-one check-ins with my manager. Having access to an
interactive platform for real-time updates and feedback would also be useful.
These methods would help me stay informed, improve my performance, and
contribute to the company’s success.
Writing
Write a letter of complaint
Dmytro Rohovyk
Sek***
Helsinki, Uusima, Finland
dmytro.roho****
040244*****
27th March 2025
Customer Service Department
Nokia
Karakaari 7A
Espoo, Uusima, Finland
Dear Sir/Madam,
I am writing this letter to express my discontent about the experience that I have
just gone through with one of your products and the general customer care that I
have received. I bought the Nokia WiFi on the 14th of March 2025 from the
Nokia outlet at [address]. Unfortunately, after using the product for just a few
days, I have faced several problems involving network connectivity as well as
issues related to my home server.
I sent the product on the 18th of March, the year 2025, to have it evaluated by
your service center. I expected that the issue would have been taken care of
immediately. It was frustrating to learn that no effort had been made towards
fixing the issue and that I would have to undergo another ten working days
before being able to get either the replacement or the resolution. I expected a
faster turnaround and a quicker resolution.
I would greatly appreciate if you would look into this matter at the earliest
opportunity by either replacing the machine or offering priority repair;
otherwise, my performance will probably suffer. Under the circumstances, I
would reasonably anticipate formal compensation for the difficulty and time
that I have faced.
Thank you for considering. I look forward to hearing from you at your earliest
convenience.
Контрольна робота №3
1.Розкрийте дужки, вживаючи дієслова в Future Indefinite або Future
Perfect.
1. He will receive the telegram tomorrow.
2. He will have received the telegram by tomorrow.
3. I will have done the exercises by seven o'clock.
4. I will do the exercises in the afternoon.
5. By this time you will have taken your examination.
6. You will take your examination next week.
7. The teacher will correct our dictation in the evening.
8. The teacher will have corrected our dictation by the next lesson.
2. Розкрийте дужки, вживаючи дієслова в Future Indefinite або Future
Perfect.
1. I promise I will get in touch with you if I need your help. (A)
2. We are going to buy a car by the end of next month; our family will have
saved money for it. (B)
3. The workers say that they will have built up a district by the beginning of
2000. (B)
4. He will probably never be patient. (A)
5. She will have had lunch by the time we arrive. (B)
6. If you think it over, you will see that I'm right. (A)
7. You will have finished your homework by the time the movie starts. (A)
8. Jan will have left by 5 o'clock. (B)
9. I think I will stay at home this evening. (A)
10. I need some money. - Don't worry, I will lend you some. (B)
3.Перетворіть подані речення у Future Continuous.
1. Don't ask Peter to give a book. He will be reading it.
2. Don't visit your grandmother. She will be working in the garden.
3. Don't take his typewriter. He will be typing.
4. Don't wait for Mary tomorrow. She will be flying to London.
5. Don't call for me at 6. I will be sleeping.
6. Don't send us any letters in September. We will be traveling.
7. Don't pay a visit to Margaret at 5. She will be cleaning her room.
8. Don't expect her to come on Saturday. She will be working.
4. Розкрийте дужки і виберіть потрібне дієслово, яке передає дію в
майбутньому.
1. Let's meet at the cinema at 6:30. All right, I will wait for you there.
2. The child will be sleeping when father comes back from his work.
3. My sister will know the result of her exam tomorrow.
4. This time tomorrow they will be sitting in the train on their way to St.
Petersburg.
5. Don't phone Jack tomorrow — he will be preparing for his exam in
English all day long.
6. What will you be doing from 6 to 8 in the evening? I will be writing a
report at that time.
7. Don't be in a hurry. If you arrive at 7 o'clock, they will still be finishing
their work.
8. Harry will come at 9 o'clock in the evening.
9. Mrs. Smith will be going shopping the whole evening as soon as she
finishes her work.
10. If Dad buys a new car, we will be driving all day long.
Reading
1. True or false?
a) False – Prof. Levitt was not completely right, as local markets developed
their own preferences.
b) True – Local producers started offering similar but cheaper products.
c) True – Global brands mostly sell as luxury or premium products.
d) False – In rich countries, brand choices have increased.
e) True – Wealthier consumers demand more variety, not less.
2. Complete the definitions:
a) A seminal academic paper is one that has a powerful influence on the way
people think and act.
b) If people's tastes converge, more and more people prefer the same things.
c) When global companies pour into newly opened markets, an enormous
number of them enter these markets at the same time.
d) Companies that are facing little competition have very few competitors in
their market.
e) Countries that are unaccustomed to consumer culture are not yet familiar
with the idea that buying and selling goods and services can be a central part of
people's lives.
f) Companies that clean up in a particular market perform well and make big
profits.
g) A company that has to face awkward commercial realities has to work with
business situations that make its life difficult.
3. Reasons for difficulties of global brands (Which ones are NOT mentioned?):
The following reasons are mentioned:
a) These products did not reflect the local tastes and cultural preferences.
b) Many local consumers may have liked the new products, but they were too
expensive for them to buy often.
d) After a while, the global brands were competing with local producers who
were supplying similar products far more cheaply.
e) Although the global brand owners still have to pay fixed costs such as
advertising, they do not really have enough market share to make this worth it.
g) Global brands also have a disadvantage compared with local products
because they have to pay tariffs for importing their goods into these countries.
The following reasons are NOT mentioned:
c) The global brand owners had to pay a lot for local distribution and
warehousing facilities.
f) It is not easy for global brand owners to set up offices locally and employ
local sales forces.
4. Correct verb forms:
a) In many of these countries today, global brand owners command the super-
premium end of the market in any given product category.
b) The global brand owners could try to move into the mass market by creating
low-price products designed to suit local tastes.
c) That would throw global brand owners into head-on competition with local
companies possessing better distribution channels and a far deeper
understanding of the market.
d) Increasingly, global brand owners have resorted to buying local brands and
the companies that own them.
e) Whatever is the point of owning a global brand if it does not work in global
markets?
5. Find expressions from paragraphs 4 and 5:
a) ever-proliferating brand choices – a constantly growing selection of products
from particular manufacturers with particular names.
b) packaged goods – products presented in special boxes or wrapping.
c) own-label products – goods that carry the brand of a particular supermarket.
d) standardized products – goods that have a particular, uniform identity and
quality level.
e) golden age – a period of time when something has great popularity.
Can you think of a local product that is so successful that it could become a
global brand? Why do you think it could do so?
Finnish Chocolate brand Fazer can become an international brand because of its
high-quality products and strong Nordic charm. Chocolates, rye bread, and
other confections made by the company have a good image, with many
consumers associating Nordic brands with clean and natural ingredients. Fazer's
emphasis on health and sustainability connects perfectly with the preferences of
the modern consumer. As the corporation further expands internationally, it
would easily be able to compete with well-known international brands like
Lindt or Milka if it uses a successful marketing strategy.
Writing
A formal report on the possibilities for Fazer evolving into one that goes
international.
Introduction
This report examines the possibilities for Fazer, a Finnish food manufacturer, to
internationalize and become a well-known global brand. The analysis considers
the strengths of the company, opportunities in the markets, and threats,
concluding with suggestions for strategic development.
Analysis.
Fazer is known for its high quality in plant-based foods, bakery, and
confectionery. The brand has a strong presence in the Nordic and Baltic states,
with a growing interest internationally. Some of the main reasons why Fazer has
the potential to become a global brand include:
Quality and Heritage: Fazer is highly reputed for using high-quality materials
and environmentally friendly manufacturing methods.
Health and Sustainability Trends: The increasing consumer interest in healthier
and ethically produced products aligns with Fazer's commitment to
sustainability.
Brand Identification: While Fazer now has strength in specific markets, the
brand image would greatly improve by using international marketing strategy.
Expansion Opportunities: Fazer can leverage the rising markets of Asia and
North America, where there is a large demand for good quality European food
products.
Fazer faces competition from other leading global brands, such as Lindt and
Milka. Entering new markets requires strategic pricing, localisation, and putting
in place effective distribution channels.
Recommendations.
To better establish Fazer as a global brand, the following steps are
recommended:
Broaden Distribution Channels: Form alliances with global retailers and online
shopping websites in order to increase global reach.
Localized Product Offerings: Adjust the flavor and package according to
regional taste preferences and keep the core values of the Fazer brand.
Strong marketing campaigns: Invest money in digital and social media
marketing to build brand recognition, and most importantly the history, quality,
and sustainability of the brand.
Strategic Partnerships and Acquisitions: Pursue partnerships with or
acquisitions of local brands to facilitate a smoother market entry and strengthen
consumer acceptance.
Sustainable production and accreditations need to leverage Fazer's commitment
towards sustainability and ethical procurement to attract environmentally-
conscious consumers worldwide.
Conclusion
Fazer has great potential for global brand growth by fully developing the
strength of its premium offerings, strong brand heritage, and positioning within
current marketplace trends. If Fazer fulfills the strategic recommendations, the
company will strengthen the level of globalisation and effectively compete with
leading global brands.
