Introduction
SETTING UP INSTAGRAM
Before we dig deep into the Introspection, Creation, and Monetization
process, let’s begin with understanding a few basics of the Instagram
platform.
1. PICKING A USERNAME
A username is something that is very personal to creators. It is something
each one is known by and it's unique to them. However, there is more to it.
Your username also represents your brand and what you stand for. A
combination of your name and what your brand is/wants to stand for is an
excellent place to start.
There is no right or wrong approach to choosing a username. But here are a
few best practices that can help you select one which is easy for your
audience to recall and retain.
Do's:
Keep it cool, simple, and authentic.
Pick the one that is easy to remember and pronounce.
Ensure it's simple and short to avoid confusion.
Don'ts:
Avoid unnecessary jargon.
Big NO to lengthy usernames (ideally not more than 10-12 characters).
Do not use other popular creators' usernames with slight modifications
like using underscore/dots, to draw traction on your account. This won't
add any value to your brand.
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2. CONNECTING WITH FACEBOOK
It's essential to link your Facebook Page to your Instagram professional
account to make the most out of the tools available. Before you begin,
please ensure you have admin access to your Facebook Page and
Instagram account and follow the steps below:
Open the Instagram app on your smartphone and go to your profile.
To access the menu, tap the three horizontal lines in the top-right
corner.
Select "Settings" in the menu.
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Saurabh | Lifestyle | Fashion Saurabh | Lifestyle | Fashion
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Go down the page and click "Accounts Center."
Choose "Add Facebook account"
If you haven't already, you will be asked to log in to Facebook on
your device.
Select "Continue" to grant Instagram access to your Facebook
account.
You will see a list of the Facebook Pages you are in charge of.
Select the page you want to connect to your Instagram account.
You will be prompted to confirm your want to link your Instagram
account to your Facebook Page. Choose "OK."
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Saurabh You have successfully connected your
Facebook Page to your Instagram
account. When you publish to Instagram,
you can toggle the "Share to Facebook"
option to automatically share your posts
to your associated Facebook Page.
3. TYPE OF ACCOUNT - PERSONAL, BUSINESS, CREATOR
Instagram allows you to create an account that serves a specific purpose.
The three account types on Instagram are Personal, Business, and Creator
account.
Personal Account
A personal account is the most common type of Instagram account used
by individuals for personal use to connect with friends and family. They
allow users to share their photos, videos, and stories with their followers.
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By setting the account to either public or private, you can control who
can see your content on Instagram.
Through personal accounts, you get access to all the basic features of
Instagram, like -
Posting photos and videos, sharing stories, going live, using filters
and stickers.
Engaging with other users through comments and direct messages.
Complete access to Instagram’s music library with insights on
trending music as well.
However, you don't have visibility on advanced analytics about your
followers, reach, and engagement.
Please note that a personal public account is different from a creator
account. Having a creator's account over a public personal account has
a few significant advantages. Along with access to professional
insights on each piece of content you upload, a creator’s account also
gives you access to Instagram’s marketplace. Using this feature you
can easily reach out to the brands that align with your target audience
and sign brand deals to monetize.
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Saurabh | Lifestyle | Fashion
Saurabh | Lifestyle | Fashion Saurabh | Lifestyle | Fashion
This is how a Personal Account This is how a private account This is how a business account
would look like. Notice the absence would look like for non-followers would look like
of Professional CTA Buttons.
Business Account
Business accounts on Instagram are used by businesses to establish their
presence on the platform, promote their brand, products, and services, and
engage with their customers and followers.
Along with all the personal account's basic features, business accounts
have advanced analytics and other additional features.
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Features include -
A wide variety of CTA buttons as a business can be from any sector.
Multiple options for CTA buttons are provided from Instagram for
booking an appointment, getting quotations, emails or contact details,
sign up forms etc.
Boosting uploaded Instagram posts through ads to reach a wider
audience.
Instagram shopping, where businesses can tag their products in their
posts and enter product descriptions for the customers to make direct
purchases from the app.
Access to detailed analytics about reach, engagement, followers,
audience, etc., which allows businesses to track their uploads and paid
campaigns. Business accounts also empower you with detailed
demographics of your audience and the best time to post based on your
audience activity on Instagram.
Ability to integrate with social media scheduling tools like Buffer, Later,
etc., for automatic publishing.
Along with scheduling your post, you can now schedule your first
comment on that post as well. This comment could include your brand
hashtags, detailed description, or extra information about your post.
Note that as a business account holder, one can have only limited
access to Instagram’s music library and reel audios.
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Saurabh | Lifestyle | Fashion
This is how a Business account would
look like. CTA buttons can be activated
using “EDIT PROFILE”.
Creator Account
Creator accounts on Instagram are designed for individuals who create
content on the platform, such as influencers, bloggers, vloggers, artists,
musicians, and other public figures.
Some extra features creators with creator accounts have access to are -
CTA buttons that include contact options like Email, call, Book an
appointment, etc. Note that the CTA buttons for a creator account are
limited compared to the business account.
Creator studio which provides detailed insights into the creator's
content and target audience. Just like business accounts, Creator
Account gives insights on the best times to post too.
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Advanced direct messaging tools like DM filtering can be sorted into
Primary, General, and Requests boxes. This provides the option to filter
out DMs from people creators don't follow, allowing them to focus on
communication with their most engaged followers. This helps to
manage their conversations with a large volume of followers more
efficiently.
Complete access to Instagram’s music library with insights on trending
music as well.
A field to input your label to let your audience know your niche, the
category of content you create, and what they can expect from you. A
label could be Artist, Fashion, Travel, etc.
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Saurabh | Lifestyle | Fashion
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MONETIZATION FEATURES
Monetization features are available only for business and creator
accounts. Here are a few ways they are helpful -
The creators can use the ‘brand tags’ where they can add a "Paid
Partnership with" tag to sponsored posts, which helps them convey to
their followers that a post is sponsored or paid for. Doing this helps
the creator build trust with their audience through transparency. Note
that being trusted by the audience makes one's personal branding
game stronger.
The Business accounts that run these brand campaigns get direct
access to the insights for that particular sponsored post, to avoid any
level of miscommunication, data tampering, etc.
Instagram's Brand Collabs Manager helps creators find brand
partnerships and monetize their content.
Identifying and using the appropriate type of Instagram account plays a
crucial step in letting Instagram algorithms know how to reach your target
audience. Choose wisely.
For more information and to get answers to your queries refer to
Instagram Help Centre.
KEEP CREATING!
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