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Questionnaire For Retailers

The document appears to be a questionnaire for retailers and consumers about Amul Kool Flavoured Milk products. The retailer questionnaire contains 18 multiple choice questions about topics like what Amul products they keep in stock, popularity of flavors, ideas to increase sales, and profit from other brands. The consumer questionnaire has 11 multiple choice questions regarding awareness, purchase habits, favorite flavors and brands of flavored milk products. Summary statistics are also provided at the end for two questions from the retailer questionnaire.

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Sunny Mba
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995 views6 pages

Questionnaire For Retailers

The document appears to be a questionnaire for retailers and consumers about Amul Kool Flavoured Milk products. The retailer questionnaire contains 18 multiple choice questions about topics like what Amul products they keep in stock, popularity of flavors, ideas to increase sales, and profit from other brands. The consumer questionnaire has 11 multiple choice questions regarding awareness, purchase habits, favorite flavors and brands of flavored milk products. Summary statistics are also provided at the end for two questions from the retailer questionnaire.

Uploaded by

Sunny Mba
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE FOR RETAILERS SHOP NAME: AREA: ADDRESS: 1. Do you keep Amuls products? (A) Yes [ ] (B) No [ ] 3.

How do you come to know about Amul prodects? (A) By distributors [ ] (B) By customers [ ]

(C) By other shopkeepers [ ] (D) Others [ ] 4. Do you keep Amul prodects? (A) Yes [ ] (B) No [ ] 5. Which kind of flavor is the most popular in your shop? (A) Kesar [ ] (B) Elaichi [ ] (C) Rose [ ] (D) Mango [ ] 6. How many bottles do you sell in a month? (A) 1 to 5 [ ] (B) 6 to 10 [ ] (C) More than 10 [ ] 7. Did you keep Amul Kool Flavoured Milk? (A) Yes [ ] (B) No [ ] 8. Why do you not keep Amul Kool Flavoured Milk? (A) As distributors still not approach you. [ ] (B) Customers do not buy this product. [ ] (C) You feel that this product will not sale. [ ] (D) You do not get regular supply/service. [ ] (E) Other reasons. [ ] 9. Retailers view about why consumers do not buy Amul Kool Flavoured Milk? (A) Unawareness about product. [ ] (B) Does not like taste. [ ] (C) Higher Price. [ ] (D) Other reasons. [ ] 10. How much stock do you keep approximately? (A) 1 to 5 [ ] (B) 6 to 10 [ ] (C) More than 10 [ ] 11. Do you think that the packaging of Amul Kool Flavoured Milk is attractive? (A) Yes [ ] (B) No [ ] 12. Do you think that logo of Amul is required to increase the sale of Amul Kool Flavoured Milk? (A) Yes [ ] (B) No [ ]
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13. What are your ideas about to increase the sale of Amul Kool Flavoured Milk? (A) Price should be decreased. [ ] (B) Change in the taste. [ ] (C) Improvement in the promotion system. [ ] (D) Other ideas. [ ] 14. Why do people buy Amul Kool Flavoured Milk? (A) Better quality. [ ] (B) Good taste. [ ] (C) Cheaper than other products. [ ] (D) Hobby [ ] (E) Other reasons. [ ]

15. Do you get sufficient stock of the product? (A) Yes [ ] (B) No [ ] 16. Which other brands do you keep? (A) Amul Kool [ ] (B) Amul Kool Thandai [ ] (C) Rajavadi Mast [ ] (D) Amul Kool Chocolate Milk [ ] (E) Other brands 17. Which is the most popular brand at your shop? (A) Amul Kool Chocolate Milk [ ] (B) Amul Kool [ ] (C) Amul Kool Flavoured Milk [ ] (D) Rajavadi Mast [ ] (E) Other [ ] 18. How much profit do you get on other products? (A) Less than Amul Kool Flavoured Milk [ ] (B) Same as Amul Kool Flavoured Milk [ ] (C) More than Amul Kool F QUESTIONNAIRE FOR CONSUMERS CONSUMER NAME: ADDRESS:

AGE:

1. Do you know about Flavoured Milk? (A) Yes [ ] (B) No [ ] 2. Do you know about Amul Kool Flavor Milk? (A) Yes [ ] (B) No [ ] 3. How did you come to know about Amul Kool Flavoured Milk? (A) By friends [ ] (B) By relatives [ ] (C) By shopkeepers [ ] (D) By advertisement (E) Others [ ] 4. By which media of advertisement you knew about Amul Kool Flavored Milk? (A) Newspaper [ ] (B) Television [ ] (C) Magazine [ ] (D) Others [ ] 5. Do you buy Amul Kool Flavoured Milk? (A) Yes [ ] (B) No [ ] 6. Why do you buy Amul Kool Flavoured Milk? (A) Good quality [ ] (B) Good taste [ ] (C) Cheaper than other products [ ] (D) Branded company [ ] (E) Other reasons [ ] 7. Which flavor do you like most in the Amul Kool Flavoured Milk? (A) Rose [ ] (B) Mango [ ] (C) Elaichi [ ] (D) Kesar [ ] 8. Why do you not buy Amul Kool Flavoured Milk? (A) Unawareness [ ] (B) Dont like taste [ ] (C) Higher price [ ] (D) Other reasons [ ]

9. Did you buy Amul Kool Flavoured Milk? (A) Yes [ ] (B) No [ ] 10. Which other brands do you buy? (A) Amul Kool [ ] (B) Amul Kool Thandai [ ] (C) Amul Kool Chocolate Milk [ ] (D) Other product [ ] 11. Which brand do you like most? (A) Amul Kool Chocolate Milk [ ] (B) Amul Kool Flavoured Milk [ ] (C) Amul Kool [ ] (D) Amul Kool Thandai Milk

1. Do you keep Amuls products? Yes 94.00%

No 6.00%

3. How do you come to know about Amul prodects? By distributors 57.85% By customers 13.22% By other shopkeepers 14.05% Others 14.88%

4. Do you keep Amul Kool prodects? Yes 47.11% No 52.89

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