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Business Plan Group 3

Pastillas La Petite is a start-up focused on producing quality pastillas with various flavors, targeting children and students. The business aims to provide affordable sweets that are rich in essential nutrients while ensuring cleanliness and proper packaging. Their marketing strategy includes a physical store, social media presence, and promotional discounts during the grand opening.

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13 views7 pages

Business Plan Group 3

Pastillas La Petite is a start-up focused on producing quality pastillas with various flavors, targeting children and students. The business aims to provide affordable sweets that are rich in essential nutrients while ensuring cleanliness and proper packaging. Their marketing strategy includes a physical store, social media presence, and promotional discounts during the grand opening.

Uploaded by

helenaabigaylevs
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SWEET DELICACIES MADE PURELY FROM QUALITY

INGREDIENTS

PASTILLAS LA PETITE
Start-up business of young and goal getter
entrepreneurs!

OUR STORE WILL BE LOCATED


AT STA. CRUZ TOWN PLAZA

MORE INFO AT WWW.PASTILLASLAPETITE.COM


BUSINESS OVERVIEW

VISION
To see people smile upon tasting our product.
To be the best selling sweets not only in local
but also international.

MISSION
To provide quality and affordable product, to
bring smile and sweetness to our customers of
all ages. Making our product not too sweet that
parents won't allow their children and not that
tasteless that no one wants to eat.

THE PRODUCT WE PROVIDE


We are very confident enough to say that our
product tastes good and we can guarantee that
is clean, safe, well-packed with love and care. It
comes from different flavors - regular milk,
MILO flavored pastillas, oreo pastillas, ube
pastillas and many more. It can be order to
made or made to order whatever a customer
wants.
MARKET ANALYSIS

WHO WE ARE TARGETTING


Everyone can buy our delicious pastillas in
affordable price. Mostly children and students will
be our number one target buyer of our product.

THE PROBLEMS WE ARE SOLVING


Cravings to sweet will be administered will be
administered by our product. But not just only
cravings. Our product is rich in 9 essential nutrients
needed by our body. These are calcium, protein,
potassium phosphorus, vitamin D, vitamin b12,
vitamin A, riboflavin(B2) and niacin.

OUR COMPETITORS
Other delicacies offered by other store. Pastillas
that are not sufficient in vitamins. Seller in the
streets that are not made clean.
OUR COMPETITIVE ADVANTAGE
Our pastillas are ensured to be rich in vitamins.
Made in a clean environment and has a proper
packaging process etiquette. We also ensure that
everyone can afford to buy our product.
MARKETING AND SALES PLAN

MARKETING CHANELS
Physical store will be open. This store will be
operational through social media. Advertisement
on different social media will be posted and will be
catered by our physical store.

MARKETING MATERIALS
We will provide brochures to be given to people
personally as well as flyers. Posting on social
media could also be a great help. We will make
sure to give latest updates to our customers.

PRICING STRATEGY
Our product will have a selling price of Php 15.00
per 10pcs which is much cheaper compare to our
competitors. On our grand opening we will be
giving discount in the first two days of our store.

DISTRIBUTION CHANNELS
Products will be sold at the physical store to be
opened up. And in the long run, we will also cater
online purchase order.
KEY OBJECTIVES AND SUCCES METRICS
1.TO INCREASE PROFIT MARGIN IN SIX MONTHS
Key result areas:
-return on assets
-amount of profits attained for the
next six months

2.TO MAKE THE CUSTOMERS HAPPY AND SATISFIED


WITH THE VARIETY OF PASTILLAS THEY CAN
CHOOSE FROM
Key result areas:
-percentage of regular customer
-percentage of good feedbacks from
customers

3.TO MAKE WORKERS OF THE BUSINESS HAPPY AND


SATISFIED WITH THEIR JOB
Key result areas:
-number of employees
-compensation and benefits of
workers
- seminar and program to enhance
thier skills and capabilities
TIMELINE OF MILESTONES

AUGUST 2021
Opening of our main store in
Sta.Cruz

OCTOBER 2021
After three months of
operation and the quality of
product sustained, we attract
more customers both online
and in our physical store.

NOVEMBER 2021-MAY 2022


Our goal to build good
relationship to our custmers
are met. We are now more
eager to provide best products
and services as payback to our
beloved buyers.

JULY 2022
Because of customers demand
and continues support we are
able to open another branch in
Batangas.
THE PEOPLE BEHIND

These young entrepreneurs collaborate to


produce a unique taste of pastillas with the
skills and knowledge they acquired in
making this product.

PAULENE JOY PAMATMAT CLARISSA BAROSA ROSELYN VALLENTE

NHERZEN LOU MAULAWIN SHAWN MAYNARD ORTEGA NATHANIEL IVAN DAUSIN

ALDON GALAY

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