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Motivation Letter

Alyona Andriivna Tuzova's research project focuses on the linguistic features of English advertising slogans and their translation into Ukrainian. The study aims to explore the impact of advertising slogans on consumer behavior and the complexities involved in their translation. It highlights the importance of slogans in advertising texts and their role in creating a positive perception of products and brands.

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5 views3 pages

Motivation Letter

Alyona Andriivna Tuzova's research project focuses on the linguistic features of English advertising slogans and their translation into Ukrainian. The study aims to explore the impact of advertising slogans on consumer behavior and the complexities involved in their translation. It highlights the importance of slogans in advertising texts and their role in creating a positive perception of products and brands.

Uploaded by

Екатерина Демираки
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Motivation letter

Alyona Andriivna Tuzova


Pupil of the 9A grade
Molodighnenskil lyceum
Velikodolinska settlement council
Odessa region

Good afternoon!
I, Alyona Andriivna Tuzova, worked on a research project - "English vocabulary in the
slogans of mass media advertising messages".
Advertising as a means of influencing the choice, behavior and actions of people aims
to create such a relationship between the producer of the product and the potential buyer
that would encourage the latter to purchase the advertised product. It is natural that re-
searchers are interested in advertising texts as one of the types of mass impact texts aimed
at achieving communicative, pragmatic and manipulative goals.
Advertising slogans, as one of the most important parts of advertising text, attract
special attention of researchers. This is due to the fact that slogan texts are often the result
of the realization of the expressive possibilities of linguistic means of all levels.
Relevance of the study Despite the deep interest of scientists, the lack of a single ap -
proach among linguists to solving some problems of the advertising text phenomenon ne-
cessitates a systematic study of the linguistic features of individual parts of advertising
messages, namely advertising slogans.
Global progress as a driving force for the promotion of goods to new sales markets
provides objective grounds for an in-depth study of the peculiarities of the transmission of
English-language advertising slogans in the Ukrainian language. The complexity of
translating advertising slogans requires appropriate specialization, and the issue of training
future translators also attracts further research attention.
The purpose of this work is an in-depth study of the features of English advertising
slogans and their translation into Ukrainian. To achieve the goal, the following tasks must
be solved:
There are many interpretations of advertising slogans: "a phrase that is memorable and is
the motto of the company or a declaration of the unique characteristics of the denotation";
"one or several short, emotionally colored phrases that often create a positive attitude to-
wards the subject of advertising in the recipient"; "used by the manufacturer to create a
positive attitude towards the subject of advertising are used by the manufacturer to create
an attitude and ensure recognition".
Here are some of the main slogans:
-product slogans are short phrases characterizing a certain product or service. With their
help, the product is advertised;
-сorporate slogans are those associated with the company and its brand;
-emotional slogans, the role of which is to make an impression, appeal to the feelings of a
potential buyer of a product or service;
-rational slogans based on facts, figures, indicators and technical characteristics of the
product;
-insert passwords:

The main function of the advertising text is to be pragmatic, i.e. stimulating, and to in -
fluence the target audience, their feelings, emotions and encourage them to take certain ac-
tions. A clear definition of the goals of the advertising text leads to a clear compositional
structure of the advertising message and specific requirements for its design.
Advertising slogans differ in brevity, accuracy and expressiveness as one of the most
important components of the linguistic part of an advertising message. Slogans are usually
understood as compact features of the brand/manufacturer's corporate policy, which have
developed their own trends over a long period of time and whose products have become
recognizable by established slogans.

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