For each case/project:

1. Draw project network diagram

2. Find out total project completion time
3. Find out slack or float available for each activity

4. Find out which are critical activities

5. Find out critical path in this project.

CASE 1: NEW PRODUCT LAUNCH CAMPAIGN

Activity Description Predecessor(s Duration (Days)

)
A Market research None 10
B Competitor analysis A 5
C Identify target audience A 6
D Develop product concept B, C 8
E Branding and packaging design D 12
F Develop marketing strategy D 10
G Content creation (ads, blogs) F 14
H Plan social media campaign G 7
I Select advertising channels H 5
J Create ad creatives G, I 10
K Partner with influencers H 8
L Plan launch event K 10
M Media planning and placement J 7
N Test advertising campaigns M 5
O Run pre-launch teasers N 4
P Execute full campaign O, L 12
Q Monitor campaign P 6
performance
R Collect customer feedback Q 5
S Optimize marketing strategy R 7
T Final campaign report S 3

CASE 2: DIGITAL MARKETING STRATEGY IMPLEMENTATION

Activity Description Predecessor(s Duration (Days)

)
A Define marketing objectives None 5
B Identify digital platforms A 6
C Set budget allocations A 4
D Develop content strategy B, C 8
E Create social media plan D 10
F SEO and keyword research B 6
G Develop paid advertising plan E, F 7
H Design landing pages F 9
I Create marketing content D, H 12
J Launch email marketing campaign I 8
K Implement PPC and SEM ads G 5
L Track and monitor campaign J, K 7
M Retarget audience with ads L 5
N Analyze social media performance L 6
O Optimize digital campaigns M, N 8
P Conduct A/B testing O 5
Q Adjust marketing efforts P 6
R Scale successful strategies Q 7
S Final performance report R 4
T Strategy evaluation and review S 3

CASE 3: BRAND AWARENESS CAMPAIGN

Activit Description Predecessor(s Duration (Days)

y )
A Conduct brand audit None 10
B Define brand positioning A 6
C Develop branding materials B 12
D Plan advertising campaign B 8
E Social media content planning C 10
F Website updates and redesign C 14
G Video ad production D 9
H PR campaign setup D 7
I Execute social media campaign E, H 10
J Distribute video advertisements G, I 6
K Launch print and radio ads J 7
L Monitor campaign effectiveness K 5
M Adjust campaign strategy L 6
N Partner with brand ambassadors M 8
O Run engagement activities N 7
P Conduct surveys and collect feedback O 6
Q Analyze campaign results P 5
R Prepare performance insights Q 4
S Present to stakeholders R 3
T Final campaign assessment S 3

CASE 4: INFLUENCER MARKETING CAMPAIGN

Activit Description Predecessor(s Duration (Days)

y )
A Identify target audience None 5
B Shortlist influencers A 7
C Develop campaign strategy A 8
D Negotiate contracts with influencers B 6
E Plan content themes C 10
F Define key performance metrics C 5
G Approve influencer-generated content E 8
H Schedule social media posts G 6
I Launch campaign H 7
J Monitor engagement metrics I 8
K Conduct live influencer Q&A I 5
L Optimize underperforming posts J 6
M Run promotional giveaways K 7
N Boost top-performing content L 6
O Track conversions from influencer links N 7
P Gather audience feedback O 5
Q Conduct post-campaign analysis P 6
R Prepare final reports Q 4
S Share results with stakeholders R 3
T Plan next influencer collaboration S 3

CASE 5: EVENT MARKETING CAMPAIGN

Activit Description Predecessor(s Duration (Days)

y )
A Define event objectives None 5
B Select event theme A 6
C Identify target audience B 5
D Secure venue and permits B 8
E Develop event branding C 7
F Design invitations E 6
G Send invitations and RSVPs F 8
H Hire event vendors D 10
I Plan digital promotion E 7
J Organize event logistics H 9
K Launch pre-event social media I 6
L Event execution G, J, K 12
M Capture live event content L 5
N Post-event content distribution M 6
O Collect feedback from attendees L 5
P Analyze event success O 6
Q Adjust marketing strategy P 5
R Prepare final event report Q 4
S Share findings with stakeholders R 3
T Plan next event iteration S 3

CASE 6: SOCIAL MEDIA MARKETING CAMPAIGN

Activit Description Predecessor(s Duration (Days)

y )
A Define social media objectives None 5
B Research audience preferences A 6
C Select primary platforms B 5
D Develop content strategy C 8
E Create social media calendar D 7
F Design branded graphics and videos D 10
G Develop ad campaign strategy E 6
H Schedule and publish organic posts F 8
I Launch paid ad campaigns G 7
J Monitor ad performance I 6
K Adjust audience targeting J 5
L Optimize ad creatives J 6
M Collaborate with influencers H 7
N Track engagement metrics M 6
O Implement retargeting campaigns K 7
P Conduct A/B testing O 6
Q Generate performance report P 5
R Share results with stakeholders Q 4
S Refine content strategy R 3
T Plan next campaign cycle S 3
CASE 7: EMAIL MARKETING CAMPAIGN

Activity Description Predecessor(s Duration (Days)

)
A Define campaign objectives None 4
B Identify target audience A 5
C Segment email lists B 6
D Develop email content C 8
E Design email templates D 7
F A/B test email subject lines E 6
G Automate email sequences F 8
H Launch email campaign G 7
I Track email open rates H 5
J Monitor click-through rates (CTR) I 5
K Analyze subscriber engagement J 6
L Optimize email design and content K 7
M Personalize email messaging L 6
N Conduct retargeting emails M 6
O Perform list cleanup N 5
P Generate campaign insights O 5
Q Create final performance report P 4
R Share insights with management Q 3
S Adjust campaign for next cycle R 3
T Plan next campaign launch S 3

CASE 8: SEO & CONTENT MARKETING STRATEGY

Activity Description Predecessor(s Duration (Days)

)
A Conduct keyword research None 6
B Analyze competitor SEO strategies A 7
C Define content marketing goals A 5
D Develop blog and article topics C 8
E Create high-quality blog content D 10
F Optimize website SEO structure B 9
G Publish content on website E 7
H Develop backlinking strategy F 8
I Execute backlink outreach H 7
J Monitor organic search G, I 6
performance
K Optimize content for SERP ranking J 5
L Track conversion rates K 6
M Implement technical SEO updates F 7
N Update website metadata M 6
O Improve page loading speed N 5
 P Track bounce rates and adjust O 5
Q Generate SEO performance report P 4
R Share insights with content team Q 3
S Adjust SEO strategy R 3
T Plan next phase of content updates S 3

CASE 9: CUSTOMER LOYALTY PROGRAM LAUNCH

Activity Description Predecessor(s Duration (Days)

)
A Research customer preferences None 6
B Define program goals A 5
C Develop loyalty program structure B 7
D Set up rewards and incentives C 8
E Plan program marketing strategy C 9
F Design membership enrollment flow D 6
G Develop program app/web portal F 12
H Create promotional content E 8
I Test reward redemption system G 7
J Launch loyalty program I, H 9
K Monitor member sign-ups J 6
L Track redemption activity K 5
M Optimize program engagement L 6
N Collect customer feedback M 5
O Adjust incentives based on feedback N 5
P Generate loyalty program report O 4
Q Present findings to stakeholders P 3
R Plan improvements for next phase Q 3
S Adjust CRM integration R 3
T Relaunch improved program S 3

CASE 10: MARKET ENTRY STRATEGY FOR A NEW REGION

(A company is expanding into a new geographical market and needs a structured marketing plan using CPM.)

Activity Description Predecessor(s) Duration (Days)

A Conduct market research None 10
B Analyze competitors in the region A 8
C Identify customer demographics A 7
D Develop pricing strategy B, C 6
E Define product positioning C 5
F Design localized branding D, E 9
G Develop regional marketing plan F 10
H Establish distribution channels B 12
I Develop digital and offline ads G 10
J Identify key influencers/partners G 7
K Execute pilot marketing campaign I, J 9
L Set up region-specific customer support H 8
M Launch official market entry campaign K, L 12
N Monitor campaign effectiveness M 6
O Optimize based on performance N 7
P Engage in PR and media outreach M 5
Q Gather customer feedback O 6
R Adjust messaging based on feedback Q 5
S Finalize marketing strategy roadmap R 4
T Scale operations for full expansion S 10