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Business Communication new Finalapril19

This document outlines the final examination details for various Bachelor programs in Business Administration and related fields, specifically for the Business Communication module. It includes instructions for candidates, the structure of the exam, and specific questions divided into sections A and B, covering multiple-choice, true/false statements, definitions, and essay writing. The exam is scheduled for April 17, 2019, lasting three hours and totaling 100 marks.

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krlmbudgetreporting
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20 views4 pages

Business Communication new Finalapril19

This document outlines the final examination details for various Bachelor programs in Business Administration and related fields, specifically for the Business Communication module. It includes instructions for candidates, the structure of the exam, and specific questions divided into sections A and B, covering multiple-choice, true/false statements, definitions, and essay writing. The exam is scheduled for April 17, 2019, lasting three hours and totaling 100 marks.

Uploaded by

krlmbudgetreporting
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 4

FINAL EXAMINATION

Bachelor of Business Administration;


Bachelor of Public Administration;
Bachelor of Commerce in Marketing Management;
PROGRAMME
Bachelor of Commerce in Human Resource Management;
Bachelor of Commerce in Entrepreneurship;
Bachelor of Commerce in Retail management

MODULE Business Communication

YEAR One (1)

INTAKE July 2018

DATE 17 April 2019

TIME 09h00-12h00

DURATION 3 hours

TOTAL MARKS 100

INSTRUCTIONS TO THE CANDIDATE

1. Questions must be attempted in the answer book provided.


2. All queries should be directed to the invigilator; do not communicate or attempt to communicate with any other
candidate.
3. You have THREE HOURS to complete this paper. You are not allowed to leave the examination room within
the first hour and in the last 15 minutes of this examination.
4. This is a CLOSED BOOK examination.
5. Read ALL instructions carefully.

EJM
SECTION A [40 MARKS]
Answer ALL questions in this section.

QUESTION 1 (10 Marks)


Choose the correct option. Write down the question number and the correct letter next to it. E.g. 1.11 A

1.1. Which of the following techniques help develop effective paragraphs?

A. Indirect Approach
B. Direct Approach
C. Cause and Effect
D. Both A and B.

1.2. How does outlining benefit a writer?

A. It helps the writer make sure a document is correctly formatted.


B. It helps the writer master the outline feature of the word processor.
C. It helps the writer visualize the relationship among parts of a message.
D. Outlining provides no benefits to a writer.

1.3. In the communication process, all of the following occur except:

A. Sender has an idea


B. The receiver has an idea
C. Sender transmits the idea
D. The receiver decodes the message

1.4. In general, a written channel will help you do which of the following?

A. Collaborate with the audience.


B. Increase your control over your message.
C. Eliminate all possible feedback.
D. None of the above

1.5. Which of the following is a tangible benefit of effective communication in an organisation?

A. Faster problem solving


B. Increased productivity
C. Improved response from employees and supervisors
D. All of the above

1.6. When writing to someone whose first language is different from yours, you should:

A. Include lengthy sentences, using many compound and complex sentences.


B. Reconsider the medium you are using and use visual material rather than written.
C. Include slang, idioms, and jargon from their first language.
D. Do none of the above.

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EJM
1.7. Cultural diversity affects how business messages are:

A. Conceived
B. Planned
C. Sent
D. All of the above

1.8. Which of the following is NOT an acceptable use of technology when composing a message?

A. An auto-correct software feature.


B. A wizard that guides you through the message.
C. Copying and pasting a letter you have found on the Internet.
D. None of the above is acceptable.

1.9. Which of the following most correctly describes the order of the communication process?

A. The sender has an idea, the sender encodes a message, the sender transmits the message, and the receiver
gets the message.
B. The sender transmits the message, the sender receives feedback, and the receiver decodes the message.
C. The sender has an idea, the receiver decodes the message, and the receiver gets the message.
D. The sender transmits the message, the sender encodes the message, and the receiver sends feedback.

1.10. Excessive use of bullets, headings and bold fonts…

A. Can slow a reader’s speed or make text harder to read.


B. Is an excellent way to get the reader’s attention.
C. Makes a one-page document very attractive.
D. Does none of the above

QUESTION 2 (20 Marks)

State whether the following statements are True or False. Write down the question number and the word True or
False next to it. E.g. 2.11 True

2.1. Use the direct order if the audience’s reaction to the message is likely to be negative.
2.2. Draft your document and edit at the same time to generate a perfect document in just one draft.
2.3. People are more likely to react positively to your message when they have confidence in you.
2.4. The active voice is best suited for delivering bad news.
2.5. The indirect approach saves time and makes the report easier to understand by giving readers the main idea first.
2.6. A good communication process should ideally have a way in which feedback can be received from the audience
or receiver.
2.7. Routine messages should be organised according to the indirect approach.
2.8. A letter of condolence should be highly sensitive and be given ample time to plan and write so as to not offend
the receiver of the message.
2.9. Avoid adding headings and subheadings as they create confusion in the message.
2.10. When writing negative messages, assume your audience is interested in being fair, even when they are at fault.

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EJM
QUESTION 3 (10 Marks)

Briefly define the following terms.

3.1. Free Riders


3.2. Ethics
3.3. Encoding
3.4. Aida Model
3.5. Destructive feedback

SECTION B [60 MARKS]


Answer ALL questions in this section.

QUESTION 4 (30 Marks)

4.1. List and discuss FIVE (5) different types of interviews. (10 marks)

4.2. A quick way to edit your work and improve readability is to look at ways in which you can edit for clarity.

State and critically discuss FIVE (5) ways in which you can edit for clarity. (10 marks)

4.3. Planning a message is a very important step in creating an effective business message and should be given
considerable time and thought.

Briefly explain the process that organisations should follow when developing such messages. (10 marks)

QUESTION 5 Tributary (30 Marks)

A community leader who has played a significant role in the lives of the youth in your area is due to retire. You are tasked
with paying tribute to this great leader at a farewell function.

Write a speech/ tributary that highlights the extra ordinary character of the community leader.

The body of your answer should be 180-200 words (20-25 Lines) in length.
Pay careful attention to the following:

 Audience, register, tone and style


 Choice of words and language structure
 Format

Criteria used for Assessment


CRITERIA USED FOR ASSESSMENT MARKS
CONTENT, PLANNING AND FORMAT 18
LANGUAGE, STYLE AND EDITING 12
TOTAL 30

END OF PAPER

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EJM

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