Book 1
Book 1
GIVEN
COST
FIXED : $ 750
VARIABLE : $ 8.0
Revenue
Full price
Reduce price $ 18.0
$ 6.0
$400.00
Year Cheery Oaks Labor Total Cherry cost Total Oaks cost
0 $ 165.00 $ 129.00 $ 296.00 $ 461.00 $ 425.00
1 $ 168.96 $ 131.19 $ 300.44 $ 469.40 $ 431.63
2 $ 173.02 $ 133.42 $ 304.95 $ 477.96 $ 438.37
3 $ 177.17 $ 135.69 $ 309.52 $ 486.69 $ 445.21
4 $ 181.42 $ 138.00 $ 314.16 $ 495.58 $ 452.16
5 $ 185.77 $ 140.34 $ 318.88 $ 504.65 $ 459.22
$600.00
$500.00
$400.00
$300.00
$200.00
$100.00
$-
0 1 2 3 4 5
Data Table
Inputs Response Rate
Fixed cost Profit
Printing cost: $ 20,000 $ -
Variable cost 3%
Printing cost $ 0.10 Per catalog 3.50%
Mailing cost $ 0.15 Per catalog 4%
9%
Reply envelops $ 0.20 per order 4.50%
Material and labor cost $ 32.00 per order 8%
5%
Total Cost $ 230,769.23 5.50%
7%
6%
6%
6.50%
Catalog ordered 100,000 7%
5%
Response rate 5.77% Duby rate 7.50%
4%
Total Order 5,769.23 8%
Revenue 3%
Average customer order $ 40.00 2%
Total Revenue $ 230,769
Net profit $ - 1%
0%
1 2 3 4 5 6
Column H
Column G
2 3 4 5 6 7 8 9 10 11
B&N BOOK STORE
assumption
Demand 3000 (500-4500)
Order 4000
Profit $ 1,200.00
$ (706,000) 40
Concer per week 5 30
Total weeks 30 35
Total concert 150 40
45
50
Maximum capacity 800 55
Attendance % 80%
Ticker sold 640