MEDIA AND INFORMATION ➢Illegal Content

LITERACY (MODULE 9) ➢ Cybercrime

➢ Copyright Infringement
Opportunity- a set of situations that makes it possible to do
something. ➢ Identity Theft
Economic Impact- Economic actors need accurate and Illegal Content- It is any type of content that could be
timely information to allocate resources efficiently, investors damaging to young people, including:
and other groups increasing value and demand a
governance-monitoring role from the media. Cybercrime- criminal activity or a crime that involves the
Internet, a computer system, or a computer technology.
- A free and independent press can provide
information and monitoring to the economic Copyright Infringement- It is the use of works protected by
policy…. copyright law without permission, infringing certain exclusive
- It can also reduce political risk and increase rights granted to the copyright holder, such as the right to
good governance- conditions… reproduce, distribute, display, or perform the protected work,
- Media improves the efficiency of the economy or to make derivative works.
by providing actors more…
- Media enhances political coordination in the Identity Theft- It is the deliberate use of someone else's
development of sound economic policy identity, usually as a method to gain a financial advantage or
- Media sector development can reduce obtain credit and other benefits in the other person's name,
political risk, increasing stability for higher risk and perhaps to the other person's disadvantage or loss.
countries.
Media Power- means here the concentration of symbolic
Education power in media institutions, particularly those of television,
radio and the press (the common-sense definition of 'the
In Sites Using Video media'), although the long-term impact of new media on
media power is considered.
As we know from the recent ubiquity of online digital video,
video has become a compelling tool for educational Business Strategy- is a trend that is already spreading to
representation. businesses beyond the newsroom, whether it be because of
digital marketing or new customer service communication
The Perspectivity Framework channels.
Perspectivity frames how learners, teachers and researchers Banks of the Future- social media is transforming banking
make meaning of events from both individual and multiple relationships in very significant ways, from improving
points of viewing. customer service to allowing users to send money to others
via online platforms.
The Highly Visual Evolution
Health Care & Public Health- social media has been
Learners have been able to integrate a variety of digital
responsible for relevant changes in both personal and
media forms into documents.
community health, especially by making it easier for large
 Social- Media of today is playing an outstanding numbers of people to rapidly share information.
role in creating and shaping of public opinion and
strengthening of society. Media is the sword arm of
democracy. Media acts as watchdog to protect
public interest against malpractice and create
TEXT MEDIA AND INFORMATION AND
public awareness. VISUAL INFORMATION AND MEDIA
(MODULE 10)
 Tourism
● Text- a simple and flexible format of presenting
 Communication information or conveying ideas whether hand-
 Freedom of Expression written, printed, or displayed on-screen.

 Political- social media, in particular, is now a a. Typeface (also called font, font type, or type) refers to the
serious factor in political campaigns and in the representation or style of a text in the digital format.
way, people think about issues. b. A typeface is usually comprised of alphabets, numbers,
punctuation marks, symbols, and other special characters.
 News Around the Clock When fonts are installed in the computer, they usually come
in file formats such as True Type Font (.ttf), Open Type Font
 Demographics and Targeting (.otf), etc.

 The Impact of Polls c. In the absence of images or drawings, the text is the
easiest way of communicating to your audience.
 Direct Interaction with Politicians
TYPES OF TYPEFACES
Challenge- It is something new and difficult which requires
great effort and determination. Serif- connotes formality and readability in large amount of
texts.
Sans Serif- brings a clean or minimalist look to the text. Value – the degree of light and dark in a design.

Slab Serif- carries a solid or heavy look to the text. This font Texture – the way a surface feels or is perceived to feel.
can be used for large advertising signs on billboards.
Color – determined by its hue (name of color), intensity
Script- draws much attention to itself because of its brush- (purity of the hue), and value (lightness or darkness of hue).
like strokes.
Form – a figure having volume and thickness.
Decorative- caters to a wide variety of emotions (such as
celebration, fear, horror, etc. Visual Design Principles are:

DESIGN PRINCIPLES AND ELEMENTS 1. Consistency- consistency of margins, typeface, typestyle,

and colors is necessary, especially in slide presentations or
1. Emphasis- refers to the importance or value given to a documents that are more than one page.
part of the text-based content.
2. Center of interest – an area that first attracts attention in
2. Appropriateness- refers to how fitting or suitable the text a composition.
is used for a specific audience, purpose, or event.
3. Balance – a feeling of visual equality in shape, form,
3. Proximity- refers to how near or how far are the text value, color, etc.
elements from each other.
4. Harmony - brings together a composition with similar
4. Alignment- refers to how the text is positioned on the units.
page.
5. Contrast – offers some change in value creating a visual
5. Organization- Refers to consciously organizing the discord in a composition.
different text elements on a page.
6. Directional Movement – a visual flow through the
6. Repetition- Consistency of elements and the unity of the composition.
entire design. Repetition encourages the use of repeating
some typefaces within the page. 7. Rhythm – a movement in which some elements recur
regularly.
7. Contrast- is achieved when two elements are different
from each other. 8. Perspective – created through the arrangement of objects
in two-dimensional space to look like they appear in real life.
VISUAL INFORMATION AND MEDIA
AUDIO INFORMATION AND MEDIA (MODULE
● materials, programs, applications and the like that
11)
teachers and students use to formulate new
information to aid learning through the use,  Media communication that uses audio or
analysis, evaluation and production of visual recordings to deliver and transfer information
images through the means of sound.
 May refer to audio formats.
TYPES OF VISUAL MEDIA
 May refer to analog tape cassettes and digital
● photography, video, screenshots, infographics, CDs, computer files containing audio, in any
data visualization (charts and graphs), comic number of digital formats.
strips/cartoons, memes, visual notetaking, etc.
TYPES AND CATEGORIES OF AUDIO INFORMATION
Formally and informally produced visual media
1. Types of audio information media
● visual media produced by formal organizations
a. Radio broadcast - live or recorded audio sent through
such as schools, government, and established
radio waves to reach a wide audience.
media/publishing outfits are considered formally
produced. b. Music - vocal and/or instrumental sounds combined in
such a way as to produce beauty of form, harmony, and
Purpose of Visual Information
expression of emotion.
● the primary purpose of visual information is to gain
c. Sound recording - recording of an interview, meeting, or
attention, create meaning, and facilitate retention.
any sound from the environment.
Visual Design Elements
d. Sound clips/effects- any sound, other than music or
● the building blocks or basic units in the speech, artificially reproduced to create an effect in a
dramatic presentation, as the sound of a storm or a creaking
construction of a visual image.
door.
The design elements are:
e. Audio Podcast - a digital audio or video file or recording,
Line – describes a shape or outline. usually part of a themed series, that can be downloaded
from a website to a media player or computer.
Shape – usually a geometric area that stands out from the
space next to or around it, or because of differences in 2. Different ways of storing audio media
value, color, or texture.
a. Tape - magnetic tape on which sound can be recorded.

b. CD (Compact Disc)- a plastic-fabricated, circular medium

for recording, storing, and playing back audio, video, and
computer data.

c. USB drive - an external flash drive, small enough to carry

on a key ring, that can be used with any computer that has a
USB port.

d. Memory Card - (aka flash memory card or storage card)

is a small storage medium used to store data such as text,
pictures, audio, and video, for use on small, portable, or
remote computing devices.

e. Computer hard drive - secondary storage device for

storing audio files.

f. Internet/Cloud - websites or file repositories for retrieving

audio files

3. Different audio file formats

a. MP3 (MPEG Audio Layer 3) - a common format for

consumer audio, as well as a standard of digital audio
compression for the transfer and playback of music on most
digital audio players.

b. M4A/AAC (MPEG-4 Audio/Advanced Audio Coding) -

an audio coding standard for lossy digital audio
compression.

c. WAV - is a Microsoft audio file format standard for storing

an audio bitstream on PCs.

d. WMA (Windows Media Audio) - is an audio data

compression technology developed by Microsoft and used
with Windows Media Player

ELEMENTS AND PRINCIPLES OF SOUND DESIGN

A. Elements of Sound Design – the objects or things that

we have to work with:

1. Dialogue- speech, conversation, and voice-over.

2. Sound Effects - any sound other than music or dialogue.

3. Music - vocal or instrumental sounds (or both) combined

in such a way as to produce beauty of form, harmony, and
expression of emotion.

4. Silence – the absence of audio or sound.

B. Principles of Sound Design – the techniques for

combining different elements or objects.

1. Mixing - the combination, balance and control of multiple

sound elements.

2. Pace - Time control. Editing. Order of events: linear, non-

linear, or multi-linear.

3. Transitions - How you get from one segment or element

to another.

4. Stereo Imaging- Using left and right channels for depth