SOCIAL

MEDIA
STRATEGY

[YOUR COMPANY NAME]

Date:
These are seven helpful steps in creating an effective social media strategy for you and your
business:

1. Solve Marketing Challenges by Creating Social Media Goals

In every Social Media strategy the very first step you need to do is to understand what you want out
of your efforts. Social media strategy should be looked at like getting something you really need.
Creating goals is vital in the first phase of your social media strategy. Moreover, it is impossible to
get a million new followers on any social media account in just a span of months. With attainable
goals, you are more likely to adhere to your original plan and further continue as you finish all the
old ones. This is also the same reason why a lot of brands should never opt using every social media
platform in their present social media or marketing strategy.

It is best to select a platform that suits best to your preference as well as your brand’s goals. Keep in
mind not to over complicate a certain strategy with too many targets. Simplicity is the key.
Furthermore, don’t forget to jot down all your social media goals and objectives. This is important to
improve your opportunities of obtaining your desired goals as well as helping you benchmark where
you are. As per statistics, those who write down their goals are way more successful than those who
don’t.

Social Media Goals to Consider

Setting up a goal is a standard in all marketing strategies. Moreover, this goes similar with social
media. However, since there are a wide variety of social media capabilities, determining what your
exact objectives should be can be challenging. Now, here are some common social media goals that
you must consider:

● In order to create effective and original brand awareness, you should avoid aggregation of
promotional messages. Instead, focus on relevant content and obtain a strong brand personality
through your social media channels.

● In order to obtain higher quality of sales, monitoring to specific keywords or hashtags is a best
practice. If there are more efficient social media targets, it is easier for you to reach your desired
audience.

● Drive in-person sales is promoting your brand on social media. This is also rewarding those who
check out your content on different social media channels. Let your audience know what is going
on in your store and what other things they need to be informed about such as sales or giveaways

● All brands on social media want to increase their return on investment. However, such aspect is
specific to executing a meticulous audit of your social media channels, ensuring the labor cost,
marketing, and design are on track.
● Creating a loyal fan base is one of the things you need to consider. Think if your brand is
advertising user-generated content? Do your followers react without any introduction in a
prompt manner? In creating a positive brand persona, such aspect takes time and dedication.

● In checking for pulse in the industry, you need to consider a lot of things. Know what are the
things your competitors do that seems to be working to the public? What strategies are they
using in terms of obtaining sales or drive engagement? Having such ideas can help you in
improving your efforts and taking some helpful tips from those brands that are doing well in the
industry.

2. The Importance of Researching Your Social Media Audience

Statistics show that approximately [SPECIFY PERCENTAGE VALUE] % of adults use [SPECIFY WHAT
TYPE OF SOCIAL MEDIA PLATFORM] – however, are your customers always active in terms of getting
involved with your brand? It is of high importance that you understand your audience in order for
you to learn things like who uses and buys your products, what age category you deem tough in
terms of selling, and what phase of income aspect makes up the most of your customers who keep
on returning? As for social media, it is important that you have enough knowledge regarding your
audience’s background. First, make sure that your most commonly used social media platforms
should contain demographics of your brand. You should set up a goal and objectives for your social
media strategy. This is the reason why it is essential for you to research all channels that correspond
the most with your goals.

For you to determine your focus social media channels, check out the essential demographics data
below. This is for every major social media network:

1. Most popular demographics of Facebook include the following:

 Women/Men users - ([SPECIFY PERCENTAGE VALUE%])

 18-40 year olds - ([SPECIFY PERCENTAGE VALUE%])
 Urban- and rural-located users - ([SPECIFY PERCENTAGE VALUE%])
 Those earning less than $[SPECIFY SALARY VALUE] - ([SPECIFY PERCENTAGE VALUE%])
 Users with working experiences - ([SPECIFY PERCENTAGE VALUE%])

2. Most popular demographics of Twitter include the following:

 Women/Men users - ([SPECIFY PERCENTAGE VALUE%])

 18-40 year olds - ([SPECIFY PERCENTAGE VALUE%])
 Urban- and rural-located users - ([SPECIFY PERCENTAGE VALUE%])
 Those earning less than $[SPECIFY SALARY VALUE] - ([SPECIFY PERCENTAGE VALUE%])
 Users with working experiences - ([SPECIFY PERCENTAGE VALUE%])

3. Most popular demographics of Instagram include the following:

  Women/Men users - ([SPECIFY PERCENTAGE VALUE%])
 18-40 year olds - ([SPECIFY PERCENTAGE VALUE%])
 Urban- and rural-located users - ([SPECIFY PERCENTAGE VALUE%])
 Those earning less than $[SPECIFY SALARY VALUE] - ([SPECIFY PERCENTAGE VALUE%])
 Users with working experiences - ([SPECIFY PERCENTAGE VALUE%])

4. Most popular demographics of LinkedIn include the following: :

 Women/Men users - ([SPECIFY PERCENTAGE VALUE%])

 18-40 year olds - ([SPECIFY PERCENTAGE VALUE%])
 Urban- and rural-located users - ([SPECIFY PERCENTAGE VALUE%])
 Those earning less than $[SPECIFY SALARY VALUE] - ([SPECIFY PERCENTAGE VALUE%])
 Users with working experiences - ([SPECIFY PERCENTAGE VALUE%])

5. Most popular demographics of Snapchat and other related social media channels include the
following:

 Women/Men users - ([SPECIFY PERCENTAGE VALUE%])

 18-40 year olds - ([SPECIFY PERCENTAGE VALUE%])
 Urban- and rural-located users - ([SPECIFY PERCENTAGE VALUE%])
 Those earning less than $[SPECIFY SALARY VALUE] - ([SPECIFY PERCENTAGE VALUE%])
 Users with working experiences - ([SPECIFY PERCENTAGE VALUE%])

6. Customer Demographic

While the above demographics data provides you an overview into every social media platform, it is
also important for you to know the aspect of customer demographics. You need to undergo further
analysis completion in order for you to truly know and understand the whole concept of customer
demographics on social media. A lot of brands today utilize social media dashboard in order for to
easily check who’s following you and how each follower interact you on such social media channel.
Today, majority of brands are utilizing what you called as social media dashboard. But, does your
dashboard able to address what specific goals you have? Regardless if you are an agency that
provides client outlooks or a company that discovers its demographics, opting for an all-in-one
dashboard solution can be vital.

Whether you’re an agency providing insights for your clients or an enterprise company discovering
your own demographics, an all-in-one dashboard solution is detracting.

3. Constitute What Metrics are Essential

While you deem focusing social media metrics as the most important strategy step, it is somehow
the area that is mostly deflecting. Follower and like counts, or what you called as vanity metrics, are
ideal to measure, however does it provide the entire story of your brand on social media? Probably
not. Sometimes, we often focus too much on viewing likes and followers, but it is also a best move to
evaluate the social metrics connected with your entire goals.

Engagement metrics sometimes has the best overview, because as we’ve aforementioned, creating
relationships that last works on every social media channel. Wide and diverse audiences as well as
content that is appealing to the public is, without a doubt, great. Moreover, below are some other
metrics you might want to consider

 When it comes checking out the number of users who saw your post, Post reach is the best social
media channel feature. This will let you determine how far your content spreading across every
social media channel is.

 The amount of clicks on your content or brand is being determined through “Clicks.” one of the
critical clicks that will let you understand how users check your content across different social
media channels is through link clicks. Tracking clicks per campaign is needed in order to have a
better understanding as to what encourages people on social media to buy your product as well
as what drives their curiosity in checking it out.

 Engagement is the total number of interactions on every social media channel, this will be divided
by number of impressions. For engagement, you can see who interacted and you have the ability
to determine if it was a reasonable ratio out of your total reach. This gives you a better
knowledge on how well your audience perceives your content and their eagerness in establishing
an interaction.

 Hashtag performance will answer your questions: what were your most used hashtags? What
hashtags made the most commitment, and which hashtags were mostly related with your brand?

 Sentiment is the analysis of how every user reacted to your content. This is one way for you to
know if customers deem your recent campaign abhorrent. A way for you to know what type of
opinion people are correlating with your campaign hashtag. It is always a best practice to dig
deeper and find out what sentiments do people have.

 Organic and paid likes are represented from paid or organic content. For a specific social media
platform like Facebook, organic engagement is difficult to obtain. This is the main reason why
various brands shift to Facebook Ads. However, on Instagram earning organic likes seems to be a
lot easier.

4. Doing Research for Social Media Competitiveness

It is a recommended move to further examine your competitors prior creating any content. This
strategy is put before content making since you often find effective and new methods to check on
content by assessing things that makes your competitors successful. It is best not to steal the ideas
of your competitors, rather learn from them. One of the simplest ways in finding competitors is
through Google. Search your most important keywords and terms to find out who shows up.

5. Building Enticing Content for Social Media

It is an undeniable fact that media content is very important in every marketing strategy. However,
before planning out any content, it is ideal to follow the right steps, this is a way for you to build
more compelling subject matters. As for starters, creating a content that perfectly fits the overall
identity of your brand is highly recommended. That being said, you should keep in mind to avoid
reaching demographics that are disfavored, especially if you don’t have any complete strategy of the
said area.

In social media strategy, it is essential to determine the perfect balance between your target content
and being exaggeratedly promotional towards the public. As per statistics, [SPECIFY PERCENTAGE
VALUE] % of users say they’ll stop following a brand if it is being too promotional. Other users say
they’ll unfollow a brand if there’s too much irrelevant content.

 Video Content

You need to assess how important is video to your social media strategy? Approximately [SPECIFY
PERCENTAGE VALUE] % of shoppers online stated that watching product videos help them in terms
of product decision. Moreover, [SPECIFY PERCENTAGE VALUE] % of viewers watched online video
completely. Such stats will help enforce your reasoning when it comes to investing a video on your
social media content. Using brand videos on Instagram, Facebook, and other Medias can reach users
effectively.

 Building of Content Themes

Creating a visual content on a daily basis is one of the hardest challenges. As per an infographic,
[SPECIFY PERCENTAGE VALUE] % of marketers stated their biggest challenge with creating visual
content was doing so in a consistent basis.

This is really a proof that visual content plays a vital role in terms of marketers reaching out their
target market. Hence, building content themes is a great approach when it comes to putting
appropriate sections to your content. One of the best social media channels for you to work off your
visual content is Instagram.

6. Interact with Your Audience and Never Ignore Them

Every social media channel is built as whole networks. This means being a space that helps
communicate, share content, and discuss topics are their major aim and purpose. It takes a huge
amount of effort to make sure there are no conversations left brand can’t forget these core
elements of “networking” and it takes effort to ensure conversations or engagement opportunities
aren’t left neglected. As a brand, you gain respect by means of showing and interacting your
audience, thanks to social media. This is also one of the reasons why social media customer care is
an utmost importance to any brand who want to increase recognition from audience. Furthermore,
this is mainly all about engagement.

Consider Best Time to Post in Order to Engage

Your brand should always be ready when it comes to engaging with your audience. There’s no point
of posting if your brand isn’t there to engage, regardless of having a recommended times to post.
Instead, make sure that all your social media channels are readily available to communicate with
customers as well as answering any product questions or concerns. It is always a smart practice to
know and understand the best times to post on social media.

According to a local statistic, a brand’s average response time is around [SPECIFY HOURS] hours.
However, most users believe that a brand's’ response time to social media messages is within
[SPECIFY HOURS] hours.

With the help of all updated innovations, organic content now has a hard time reaching out majority
of the target market. What you need to do is ignore those who engage and focus on your audience
in terms of response time and communication.

7. Consistently Improve and Keep Track All of Your Efforts

Every campaign you established. Being focus and determined with your social me now, with all those
steps mentioned above, how good and effective your social media strategy is? Without analyzing all
your efforts, you will never know the effectiveness of die activity greatly helps in putting everything
into context.

Now that you’ve marked your major goals, next thing you need to do is to make sure you made the
appropriate decisions. This is also one of the toughest task in social media strategy, knowing you’ve
made the right decisions.

Actually, [SPECIFY PERCENTAGE VALUE] % of marketers are indecisive if their social media strategy
really established a revenue for their brand. But for marketers, there are ways for obtaining a
perfect connection in terms of social media strategy. This is the main reason why most marketers
use engagement as the best strategy.

If you want to establish a lasting relationship with your customers, make sure you choose the right
strategy for your brand and content. Social media strategies that will benefit not just your brand, but
also you and your customers.

Using of Tool that Tracks Success

Sprout Social means creating a social media strategy with effective marketing in mind. There are
various social media tools you can use that offer a complete analytics feature as well as other
features that will guide you in choosing which messages or posts have the best performance.
Moreover, it is easier for you to connect other critical tools to your social media dashboard like
Google Analytics. Such platform helps you determine which posts drove the most traffic and total
revenue.

Surely there are different social media approach that will help you with your strategy in reaching
your target market. What’s important is, choose which suits best for you and your brand. You need
to check and determine which social media strategy for content works and what doesn’t.