Members of the Group:

Anjelyn M. Salas
Ariane Babe R. Gomez.
Clainey Rose A. Saramosing
Eurica Asis
Jamaica S. Pomoy
Princess Justery Mananquil
Lily Marayan
Marilou Gaton
Shiela Mae Doldolea

Title of the topic

I. Introduction of the topic

(definition (operational and origin) salient features, types)
II, Proponents (background)
III. Application of the topic (how to create tips to create.
IV. Examples
V. Conclusion (minimum of 3 paragraphs)
VI. Recommendations

Introduction

Advertising is a paid form of communication that promotes products,

services, or ideas. It aims to persuade people to buy or take an action. How does
advertising work? Identify the audience: Determine who you want to reach with your
message Define the message: Create a compelling message that's relevant to your
audience Choose the media: Select the right channels to reach your audience, such
as TV, radio, print, digital, or outdoor Create content: Create visuals and content
that will grab your audience's attention Measure the results: Evaluate the
effectiveness of your campaign based on key performance indicators (KPIs) Types
of advertising Institutional advertising: Builds a company's reputation by
communicating information about the company Consumer advertising: Promotes
sales by appealing to customers who will use the product History of advertising
Soap businesses were among the first to use large-scale advertising campaigns in
the 19th century Edward Bernays is considered the founder of modern advertising
in the 1920s The rise of the penny press in the 1800s also had a major impact on
advertising.

Salient Features:
Advertising is a vital component of marketing, and its features can vary
depending on the platform, medium, and target audience. The salient features of
advertising are the key characteristics that define its role, strategy, and
effectiveness in the marketing world. These features help businesses reach their
target audience and achieve their communication objectives.
II. Proponents of advertising:

• Economic Drivers-
Advertising fuels economic growth by promoting consumer demand.
Companies use advertisements to inform consumers about their offerings, creating
competition, which encourages innovation, quality improvement. It also helps
businesses build brand recognition, trust, and loyalty, driving long-term success.
• Historical Context-
Advertising has been around for centuries, with early forms found in ancient
civilizations, such as inscriptions on Egyptian papyrus or announcements in the
streets of ancient Greece. However, the modern advertising industry took shape in
the 19th and 20th centuries, coinciding with industrialization, the rise of mass
media (newspapers, radio, TV), and consumer culture.
• Technological Advancements-
The development of digital platforms in recent decades has transformed
advertising. The internet, social media, search engines, and mobile apps now
provide advertisers with real-time, targeted, and interactive ways to engage
audiences, allowing for more personalized and measurable campaigns.
•Psychological Influence-
Advertising leverages psychological principles to influence consumer
behavior. It uses emotional appeals, persuasive messaging, storytelling, and visual
imagery to create desire, shape attitudes, and encourage action. Advertising has a
profound impact on shaping social norms, trends, and values
• Cultural Influence-
Over time, advertising has become embedded in cultural practices,
influencing everything from fashion to language. It not only promotes products but
also establishes cultural ideals, aspirations, and lifestyles, making it a powerful tool
in shaping societal perceptions. • Regulation and Ethics- As advertising has grown,
so too have concerns about its ethical implications. Governments and regulatory
bodies have put in place rules to prevent misleading ads, ensure transparency, and
protect vulnerable populations (e.g., children). Ethical advertising practices aim to
balance persuasive techniques with social responsibility.

III. application of the topic

1. Set up your main objectives

What is the purpose of your advertising campaign? What are your main
objectives? Are your goals feasible or not? You should analyze these questions and
answer them honestly. Setting clear objectives for your advertisement before
starting the creative process is important. Whether you aim to boost sales, create
brand awareness, drive website traffic, or generate leads, defining your objectives
will guide the entire advertising process and enable you to measure success. Once
you have established your objectives, you can move on to the next step and begin
your research.

2. Research the market, the competition, and your audience

 To create a successful advertisement, it’s important to research some key
factors on which your campaign depends. Understanding the market and its
behavior is crucial. This includes studying how things have changed over the past
few months and what experts predict for the near future.

You should also know your position in the market and the role of your
competitors. Find out how they advertise their products but avoid copying their
campaigns. Instead, come up with something new and creative that will make your
target audience convert into clients.
Of course, based on your industry and your niche, there may be other important
questions to answer here such as:

•To what demographic group am I addressing my messages?

•What are my clients’ social status?
•Are they young and unemployed?
•Are they professionals from a specific niche?
•Are they old or not?
•What’s the level of their education?
•Where do they live?
•What is their relationship with the competition?

The list of questions could go on forever. What’s essential here is identifying

which one of them – or maybe more – suits your goals and answers them with
honesty and objectivity. Once you do this, you can move further to the next step.

3. Select your channels

Based on your demographic research, you will be able to narrow your search
to some specific channels of media distribution suitable for your campaign. There
are various platforms available for displaying ads, including social media, Google’s
Display Network, search engines, and third-party websites. Google Display Network
provides a wide range of websites, videos, and apps, which helps to reach a diverse
online audience, including those who are not actively searching for your brand. Each
platform targets different audiences and marketing expectations. Facebook and
Instagram ads provide detailed targeting options, while Google Ads connects with
users who are actively looking for related information. With Creatopy, you gain the
power to create a comprehensive set of banners for your online advertisements,
enhancing your capabilities and efficiency. Therefore, it will be easy to design them
for different channels in less time than if you would have done it individually.

4. Craft a compelling message

Take all the information you manage to gather up to this step regarding your
products and your targeted audience. Think also about the delivery channels you
have chosen for your ads and learn how to write advertisements tailored to each
one of those channels. Once you have determined the delivery channels, you can
start crafting a message that is easy to understand, connects with your target
audience, and effectively conveys the advantages of your product or service.
Address the needs, desires, or pain points of your intended audience, and
emphasize what makes your offering unique from that of your competitors. Ensure
that your message is consistent across all channels to reinforce your brand identity.

5. Design eye-catching visuals

Obviously, this is the hardest part of the entire advertisement creation

process. Everything you have done until now has prepared you for this step. Now,
it’s time to put your creativity to work and actually design your advertisements.
Take the top three or five ideas from your previous sketches and use them to create
raw advertisements. If you are using Creatopy as your main advertisement maker,
all your projects will be automatically saved online. You can get back to them to
make modifications, or you can share them with your peers for valuable input. It will
also help you show your rough designs to people who are in your target audience.
Their input and advice may help you adjust your advertisements in order to meet
the targeted demographic needs and values.

6. Set your budget and timeline

To maximize your return on investment, it’s important to establish a budget

for your advertising and allocate your resources accordingly. When setting your
budget, you should consider factors such as the cost of producing your ads, where
they will become placed, and how long your campaign will run. Additionally, it’s
essential to set a realistic timeline for each stage of the advertising process to
ensure you stay on track and meet all of your deadlines.

7. Track and analyze your result

Once the designs are ready to be delivered online, you can start your
campaign based on your selected delivery channels. At this point, you need to
define your budget and select the criteria for publishing your advertisements on
each channel in particular. Each advertising platform (or social media platform that
includes paid advertising) will let you select your own parameters of delivery, based
on demographics, age groups, types of websites, industries, countries, and regions,
etc. Tailoring these parameters ensures your ads reach the most relevant audience
for optimal engagement and results. This data is also important for your future
campaigns. You will start your future design processes based on your initial results
and try to improve them.

8. Test and refine

Continuously test different elements of your advertisement, including

messaging, visuals, and CTAs, to identify what resonates best with your audience.
A/B testing enables you to compare different variations and improve your strategy
based on immediate feedback. Stay agile and adaptable, adjusting as necessary to
enhance performance and reach your goals.

Advertising comes in many forms, depending on the medium used. Here are some
common examples:
Traditional Advertising

1.Television Commercials – Ads that air during TV shows or events.

Example: Super Bowl commercials.

2.Radio Ads – Short audio messages on radio stations promoting products or

services.

3. Print Ads – Found in newspapers, magazines, or brochures.

Example: A full-page ad in Vogue.

4. Billboards – Large outdoor signs placed in high-traffic areas.

Example: A Coca-Cola billboard in Times Square.

5. Flyers & Posters – Printed materials handed out or posted in public places. Digital
Advertising

6. Social Media Ads – Sponsored posts on Facebook, Instagram, or TikTok. Example:

A fashion brand running Instagram Story ads.

7. Google Search Ads – Paid ads that appear at the top of Google search results.

8. Display Ads – Banner ads on websites and apps.

Example: A Nike ad appearing on a sports news website.

9. YouTube Ads – Video ads that play before, during, or after a YouTube video.

10. Email Marketing – Promotional emails sent to potential or existing customers.

Guerrilla & Experiential Advertising

11. Street Art Advertising – Murals or graffiti-style ads promoting a brand.

12. Flash Mobs – Unexpected live performances in public places to promote a

product or cause.

13. Product Placement – A brand’s product appearing in movies or TV shows.

Example: James Bond using an Aston Martin.

14. Influencer Marketing – Social media influencers promoting a brand’s products.

15. Sponsorships – Brands sponsoring events, teams, or individuals.

Example: Red Bull

Advertising is important for businesses. It helps them tell people about their
products and services. This makes people aware of the business and what it offers.
Advertising also helps businesses sell more and make more money.
Advertising has many benefits. It helps people remember a business and its
products. It also helps businesses stand out from others and attract new customers.
Advertising can be done in many ways, such as on TV, radio, and social media. This
makes it easy for businesses to reach a lot of people and promote their products.
In short, advertising is a powerful tool for businesses. It helps them grow and
succeed by reaching new customers and selling more products. By using
advertising, businesses can achieve their goals and become successful. Overall,
advertising is an important part of any business and can help it thrive in a
competitive market.