BBA-601: STRATEGIC MANAGEMENT & BUSINESS POLICY

Unit – I: Nature & importance of Business Policy, Development & Classification of Business
Policy; Mechanism or Policy making.

Unit – II: Responsibilities & tasks of Top Management: objectives of Business Characteristics,
Classification, Types of objectives and their overall Hierarchy, Setting of objectives, Key areas
involved.

Unit – III: Corporate Planning; Concept of long term planning, Strategic Planning, Nature, Process
& Importance.

Unit – IV: Corporate Strategy: Concept, Components, Importance, and Strategy Formulation:
Concept, Process & Affecting Factors. Strategy Evaluation: Process, Criteria, Environmental
Analysis, Resource Analysis

Unit – V: Porter’s Five Forces Model, Concept of Synergy: Types, Evaluation of Synergy.
Capability Profiles, Synergy as a Component of Strategy & its relevance

Suggested Readings:

1) AzharKazmi Business Policy

2) Peter F. Drucker Management Task & Responsibilities
3) IgorAnsoff Corporate Strategy
4) Hatton& Hatton Strategic Management
5) Christian, Anderson, Bower Business Policy
6) McCarthy, IninChiello, Curran Business Policy & Strategy
 BBA-602: OPERATION RESEARCH

Unit – I: Nature, Definition & characteristics of operations research, Methodology of OR, Models
in OR; OR & managerial Decision making, OR techniques.

Unit – II: Linear programming: Introduction, Advantages of Linear Programming, Applications

areas of Linear Programming. LPP-problem formulation, Graphic Method, Simplex Method
(including Big M method)

Unit – III: Transportation-North West Corner Rule, Method of matrix Minima & VAM Methods,
Degeneracy Problems, MODI Method. Assignment Problems

Unit – IV: Decision making under Uncertainty-Criteria of Maximax, Maximin, Minimax Regret,
Decision making under Risk-Criteria of EMV & EOL, Decision Tree approach & its applications.

Unit – V: Job Sequence Analysis PERT & CPM-Introduction, Network Analysis, Time Estimates
in Network Analysis, Critical Path Method; Programme Evaluation & Review Technique.

Suggested Readings:
1. Operation Research; V.K. Kapoor
2. Operation Research; S.D. Sharma
3. Operation Research - An Introduction; Hamdy A.Taha
4. Operation Research; K. G. Gupta
 BBA-603: FUNDAMENTAL OF E-COMMERCE

Unit – I: E-Commerce: Introduction, meaning and concept; Needs and advantages of e-commerce;
Types of E-Commerce, Basic requirements of E-Commerce, Consumer Buying Through E–
Platforms like Flipcart, Amazon, Ebay, Snapdeal etc.

Unit – II: Internet: Concept & evaluation, Characteristics of Internet: email, WWW. Ftp, telnet,
Intranet & Extranet, Limitation of internet, Hardware & Software requirement of Internet,
searches Engines.

Unit – III :Customer relationship with business via e-commerce Electronic Payment Systems: E-
Money, e-cheque, credit cards, debit cards, smart cards, E-Banking.

Unit – IV:EDI(Electronic Data Interchange) introduction, networking infrastructure of EDI,

Functions & Components of EDI File types of EDI, Payment Through UPI, Mobile Wallet, Phone
Banking, Net Banking,

Unit – V:Security issues of e-commerce: Firewall, E-locking, Encryption; Cyber laws, Payment
Gateways, Visa, Rupay and Mastercards.

Suggested Readings:
1. Frontiers of E-CommerceRaviKalkota, TMH
2. O, Brien JManagement Information System, TMH
3. Oberoi, Sundeep E-Security and You, TMH
4. Young, Margret Levine The complete reference to Internet, TMH
5. David Whiteley; E-Commerce: Strategy, Technologies and Applications, Mcgraw
Hill Education.
 BBA-604: ECONOMIC AND INDUSTRIAL LAW

Unit I: Factory Act 1948: Definitions and Important Provision.

Workmen compensation Act 1923: , Determination of Amount of Compensation, Latest
provisions of Workmen's Compensation (Amendment) Act, 2009.

Unit II: Industrial Dispute Act 1947: Important Provisions

Minimum Wages Act 1948: Meaning of wage under the Act Procedure for fixing Minimum
wage, Obligation of employer to pay minimum wage, Authorities and Remedies under the Act.

Unit III:
Employee State Insurance Act 1948: Object and Scope, Definitions under the Act Important
Benefits under the Act: Employee’s State Insurance Corporation - Dispute and Claim Settlement
under the Act, Latest provisions of Employee State Insurance (amendment) Act, 2010

Unit IV:
Employee Provident Fund Act 1952: Employee’s pension scheme and fund, Employee’s
deposit linked insurance scheme, administration of the schemes, Recovery of money from
employer and contractor, Appellate tribunal, penalties and offences.

Unit V:
Payment of Gratuity Act, 1972: Scope of the Act, Meaning of Employee, Employer,
Continuous Service, etc., Conditions for Payment and Forfeiture of Gratuity, Authorities under
the Act and their powers and functions.
IBC law and Arbitration.

Suggested Readings:

1. Kapoor, N.D., “Element of industrial law”, Sultan Chand & Sons, (2013)
2. Padhi, P.K., “Labour& Industrial laws”, PHI Learning Pvt. Ltd (2012)
3. Misra, S. N., “Labour and Industrial Laws”, Central Law Publications, (2014)
4. Monappa, “Industrial Relations and Labour Laws”, Mcgraw Hill Education, (2012)
5. Srivastava, S. C., “Industrial Relations and Labour Laws”, Vikas Publishing House, (2014)
 BBA-M-3: RETAIL MANAGEMENT

Unit I: Introduction to Retailing: Concept of retailing, Functions of retailing, Retail formats and
types, Retailing Channels, Retail Industry in India, Importance of retailing, changing trends in
retailing.

Unit II: Understanding the Retail Consumer: Retail consumer behaviour, Factors influencing the
Retail consumer, Customer decision making process, Types of decision making, Market research
for understanding retail consumer.

Unit III: Retail Market Segmentation and Strategies: Market Segmentation and its benefits,
Kinds of markets, Definition of Retail strategy, Strategy for effective market segmentation,
Strategies for penetration of new markets, Growth strategies, Retail value chain.

Unit IV: Retail Location Selection: Importance of Retail locations, Types of retail locations,
Factors determining the location decision, Steps involved in choosing a retail locations,
Measurement of success of location.

Unit V: Merchandise Management: Meaning of Merchandising, Factors influencing

Merchandising, Functions of Merchandising Manager, Merchandise planning, Merchandise
buying, Analysing Merchandise performance.

Suggested Readings:

1. Retail Management 3 rd Edition, Suja Nair, Himalaya Publishing House, Mumbai,

2008
2. Retail Management, 6 th Edition, Michael Levy, Barton AWeitz and Ajay Pandit,
Tata McGraw Hill Publishing Co. Limited, New Delhi.
3. Retail Management,Text and Cases2nd Edition, SwapnaPradhanTata McGraw Hill
Publishing Co. Limited, New Delhi.
4. The Art of Retailing,2 nd Reprint A.J Lamba,Tata McGraw Hill Publishing Co.
Limited, New Delhi
 BBA-M-4: DIGITAL MARKETING

UNIT-1:Introduction of Digital Marketing, Importance of Digital Marketing, General Over

View of Web Concept and Hosting | Domain, Website Planning.

UNIT-2: Search Engine Optimization (SEO), Black HAT and White HAT SEO, Importance of
Search Engine Optimization (SEO), SEO On Page, What is SEO Off Page, Local SEO, SEO,
Importance of Google Webmaster Tool.

UNIT -3: Social Media Marketing, Brand through Social Media Marketing (SMM), Importance
of Social Media Marketing, How to Optimize Social Media, How Many Platform of Social
Media, How to Make Business Pages or Profile on Social Media (Facebook, Twitter, Instagram,
LinkedIn, Pinterest etc.) How to Create Paid Advertising on Social Media.

UNIT-4: Google Ad words, Importance of Google Paid Campaign, Types of Google

Advertisement, Search | Display | Mobile | Shopping | Video Advertisement, Create Paid
Campaign on Google Ad words, Bing Advertisement, Tracking Performance and Measurement
with Google Analytics.

UNIT-5:Email Marketing, Lead Generation, Content Marketing, Importance of Content Writing,

How to Promote Brand though Content, Online Reputation Management and Review
Management, Affiliate Marketing, Internet Entrepreneurship with Google AdSense, How to get
Project from USA| UK| CA and other Country, Freelancing, Internet Marketing Planning and
Strategy.

Suggested Readings:

1. Puneet Singh Bhatia; Fundamentals Of Digital Marketing

2. Lan Dodson; The Art Of Digital Marketing
3. Damian Ryan; Understanding Digital Marketing
4. Vandana, Ahuja; Digital Marketing, Oxford University Press India (November, 2015).
5. Eric Greenberg, and Kates, Alexander; Strategic Digital Marketing: Top Digital Experts
6. Ryan, Damian; Understanding Digital Marketing: marketing strategies for engaging the
digital generation; Kogan Page (3rdEdition, 2014).