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PNP

The document outlines the concept of a profile funnel, emphasizing its effectiveness in generating leads through social media, particularly Facebook. It details a systematic approach involving content posting, engaging with prospects, and converting conversations into meetings, while also providing specific strategies for optimizing profiles and posting schedules. The document highlights the importance of consistency and offers guidelines for using various social media platforms to build a personal brand and attract leads.

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HARSHIT Pareek
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22 views3 pages

PNP

The document outlines the concept of a profile funnel, emphasizing its effectiveness in generating leads through social media, particularly Facebook. It details a systematic approach involving content posting, engaging with prospects, and converting conversations into meetings, while also providing specific strategies for optimizing profiles and posting schedules. The document highlights the importance of consistency and offers guidelines for using various social media platforms to build a personal brand and attract leads.

Uploaded by

HARSHIT Pareek
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Before you start:

Using a profile funnel is really just a way to use social media to find leads, warm them up &
use content to get in-bound or at least for receptive prospects. If I could have just one form
of outreach, this would be it. That said, it’s a very slow starter and takes 3-6 months just to
even warm up. After that point, it’ll bring in a nice steady stream of leads.
A profile funnel is something you really need to stay consistent with. You can’t slack on the
content nor the messaging.

The platforms you can use -

Facebook - This is definitely the gold standard in regards to profile funnels. It’s very easy to
find ideal prospects in groups & soon enough you get high quality leads reaching out to you
personally.

LinkedIn - There’s a behemoth module on this, so I won’t touch on it too much here. This
platform has turned into a bit of a cesspool with all the automations, but it’s still powerful if
you can build a niche personal brand on here.

Instagram - Definitely inferior to Facebook, but still a very powerful place to build a niche
personal brand, connect with people, post content/client wins & go from there.

Twitter - I honestly didn’t realise until recently what a gold mine Twitter is. Definitely a place
where you can build a micro niche brand & bring in a bunch of leads.

Note: I’ll be using Facebook as the exemplar, but these tactics apply to all platforms.

The System

1. Post content & make the market aware of who you are.
2. Engage & connect with prospects.
3. Massage a conversation into a meeting.

Step 1: Post content & make the market aware of who you are. The first step in this process
is to optimise your Facebook profile.
Here’s the steps in order to do this:
1. Remove any of your Facebook friends from high school, college, colleagues, etc so you
have a clean Facebook account. Some of the old posts are valuable though as they show
that it’s not an entirely brand new account.
2. Remove any photos that aren’t flattering in the biz world. Drinking photos, partying photos,
etc.
3. Make your bio explain exactly what you do & a CTA to book in a demo call, request an
audit, whatever your angle is!
4. Just use a regular banner, not anything too salesy as we don’t want to scare people away
when they look at our profile. Once we get to 2,000 friends and have a stronger social
presence, then it makes sense to add a banner.
Once you’ve done this - your profile is clean, presentable and ready to start posting content
on. When it comes to posting content, the best thing you can do is have a posting schedule.
I recommend you wait until you have 300 friends before you commit time to posting content.

Once you get to 300 friends, then do short client win posts, questions to your market &
punchy posts. No point in committing to heavy posts at this stage.

From 1,000+ friends onwards, that’s when it really makes sense to post lengthier stuff and
share what’s going on at the agency, long client testimonials, long value posts etc.

0-300 Facebook Friends: Do a post every 1-2 weeks, keep adding 10 friends a day & accept
as many a day as you like.

300-1000 Facebook Friends: Post 3-5 times per week.

1,000+ Facebook Friends: Post every day.

types of Posts:

Rather than giving you an exact schedule of what to post on what day, I’ll give you some
frameworks and you can mix & match them.

Client win - Self explanatory, you post a win from one of your clients.

Poll- You throw up a poll on your FB profile & ask a question.

Value Post - This is something long & substantial where you share some value with your
audience.

Commentary - Share your view on something, keep it punchy. Ask your audience what they
think of it?

Comment Stack - This is where you create a free resource for your audience & tell people to
comment a specific word if they want it. This builds what's known as a comment stack.

Now keep in mind that you can post multiple of the same type of post each week. I would
definitely recommend that you check out some twitter accounts to see how people post
punchy, engaging stuff. You want to make sure that it’s 80-90% value, humour, wins & easy
to digest content, then 10-20% heavy hitting CTA content.

Last thing to remember is you should post some of this content in FB groups where your
ideal prospect resides. Just make sure you don’t do client wins or strong call to action posts.

Step 2: Engage & Connect With Prospects

On Facebook you can add 10 people per day, but accept as many friend requests as you
like.
In order to find ideal prospects & also have people start reaching out to you - the process is
simple:
1. Find 8-10 groups with your ideal customer. You might have to get creative. Bear in mind
that some groups won’t let you in unless you’re a chiropractor, gym owner, etc - so getting in
the groups will be the hardest part.
2. Once you’re in - post content a few times per week. Make sure non of it is salesy
otherwise the admins will likely kick you out.
3. Spend 45-60m per day engaging with people in the groups.
4. Pick out the best 8-10 prospects a day (the limit) to send Fb friend requests to.

Step 3: Massage a conversation into a meeting

This step is really where you need to use more critical thinking on your part. Once someone
has accepted your friend request or you’ve accepted someone else’s friend request - put
them in your CRM as a lead.
I recommend you wait a few days until you reach out otherwise it’ll come off as too intense &
once they’re in your CRM anyways, you won’t forget to reach out.
The best way to reach out is to mention the commonality of the group, to ask them a
question or if they’ve responded to your comment stack, use that.

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