Digital Marketing MCQs

In this article, we will discuss the most commonly asked multiple-choice

questions related to Digital Marketing.

The primary purpose of writing this article is to target competitive exams and
interviews. Here, we will cover all the frequently asked Digital Marketing
questions with the correct choice of answer among various options.

1) Which of the following is the correct depiction of Digital Marketing?

1. E-mail Marketing
2. Social Media Marketing
3. Web Marketing
4. All of the above

Hide Answer Workspace

Answer: d) All of the above

Explanation: Digital marketing refers to a process of promoting content,

videos, products, services, etc., thru social media marketing, e-mail
marketing, web marketing, affiliate marketing, etc.

2) __________ doesn't fall under the category of digital marketing.

1. TV
2. Billboard
3. Radio
4. All of the above

Hide Answer Workspace

Answer: d) All of the above

Explanation: All the given options are totally irrelevant to the concept of
digital marketing.

3) Which of the following is incorrect about digital marketing?

1. Digital marketing can only be done offline

2. Digital marketing cannot be done offline.
3. Digital marketing requires electronic devices for promoting goods
and services.
4. In general, digital marketing can be understood as online marketing,
web marketing, and e-mail marketing.

Hide Answer Workspace

Page 1 of 16
Answer: b) Digital marketing cannot be done offline.

Explanation: Digital marketing can be done both online and offline.

4) How many types of pillars do we have in digital marketing?

1. 1
2. 2
3. 3
4. 4

Hide Answer Workspace

Answer: b) 2

Explanation: There are two main pillars in digital marketing such as online
marketing and offline marketing.

5) Which of the following is involved in the digital marketing process?

1. RSA
2. Voice Broadcasting
3. Podcasting
4. All of the above

Hide Answer Workspace

Answer: d) All of the above

Explanation: Digital marketing includes e-mail marketing, RSS, voice

broadcast, fax broadcast, blogging, podcasting, video streams, wireless text
messaging, affiliate marketing, social media marketing, and instant
messaging.

6) What is considered while creating a front page of the website or

homepage?

1. References of other websites

2. A brief elaboration about the company
3. Logos portraying the number of awards won by the web designer
4. None of the above

Hide Answer Workspace

Answer: d) None of the above

Explanation: All the options explained above are irrelevant in terms of the
company's front or homepage.

Page 2 of 16
7) What is the name of the process in which marketing is achieved by
incorporating tools, techniques, electronic devices, technologies, or systems?

1. Internet Marketing
2. Direct Marketing
3. Electronic Marketing
4. Interactive Marketing

Hide Answer Workspace

Answer: c) Electronic Marketing

Explanation: Electronic marketing refers to the application of marketing

principles and techniques via electronic media and, more specifically, the
Internet.

8) Which of the following is not specifically required by the search engines?

1. Poor user experience

2. Keyword stuffing
3. Buying links
4. All of the above

Hide Answer Workspace

Answer: d) All of the above

Explanation: The search engine does not necessitate poor user experience,
keyword stuffing, and buying links.

9) Which of the following factors are responsible for leaving an impact on the
Google PageRank?

1. The text depicting inbound links to a page of a website.

2. A total number of inbound links to a website's page.
3. The subject matter of the site providing the inbound link to a page
of a website.
4. The number of outbound links on the page that contains the
inbound link to a page of a website.

Hide Answer Workspace

Answer: b) Total number of inbound links to a website's page.

Explanation: The total number of inbound links to a website's page impacts

the Google Page Rank.

10) The full form of FFA page is __________.

Page 3 of 16
 1. Free for All Links
2. Free for Alexa
3. Free for Alternative Links
4. Free for All Search Engine

Hide Answer Workspace

Answer: a) Free for All Links

Explanation: The correct abbreviation of FFA is Free for All links, where the
webpages enable everyone to submit his/her web site's URL in their own
website for free.

11) Which of the following is the correct depiction of optimization strategy?

1. Orange Hat Techniques

2. Grey Hat Techniques
3. Shady Hat Techniques
4. Blue Hat Techniques

Hide Answer Workspace

Answer: b) Grey Hat Techniques

Explanation: Grey Hat Techniques is the correct depiction of optimization

strategies that are found in an unknown area of reputability.

12) __________ is responsible for hamper the search rankings.

1. Connecting to your own website from any random website.

2. Utilizing the same colors of texts as that of your background pages.
3. Integrating page templates into your page template.
4. None of the above

Hide Answer Workspace

Answer: b) Utilizing the same colors of texts as that of your background
pages.

Explanation: Utilizing the same colors of texts as that of your background

page results in hampering the search rankings.

13) Which of the following is the correct name for Facebook's ranking
algorithm?

1. Face Rank
2. Edge Rank
3. Like Rank
4. Page Rank

Page 4 of 16
Hide Answer Workspace
Answer: b) Edge Rank

Explanation: Facebook utilizes the edge rank algorithm to determine where

and what posts are posted on each individual's newsfeed.

14) Micro-blogging can be defined as __________.

1. Mobile related blogs

2. Blogs posted by companies instead of an individual
3. Blogs encompassing limited individual posts, which are typically
limited by character count.
4. None of the above

Hide Answer Workspace

Answer: c) Blogs encompassing limited individual posts, which are typically
limited by character count.

Explanation: Micro-blogging can be defined as blogs encompassing limited

individual posts, which are typically limited by character count.

15) Name the features offered by LinkedIn for paid business accounts.

1. Facilitate posting pictures

2. Facilitate to connect directly and send messages to people
3. Ability to post in Groups and create a Group
4. Ability to block users

Hide Answer Workspace

Answer: b) Facilitate to connect directly and send messages to people

Explanation: LinkedIn eases the paid accounts to connect and send

messages to people directly.

16) In what ways can site traffic help in assessing the market value?

1. Overall site traffic can be followed, and a general idea of

marketing's impact can be determined.
2. There is no association between the site traffic and marketing
3. Ads can send receivers to a specific landing page, which can be
tracked
4. Product sales from the company website can be attributed directly
to the marketing campaign

Hide Answer Workspace

Page 5 of 16
Answer: c) Ads can send receivers to a specific landing page, which can be
tracked

Explanation: Ads direct their receiver to a specific landing page that is

easily traceable to help in assessing the marketing.

17) Creative marketing can be defined as __________.

1. A marketing department entailing several employees.

2. The brand value of an organization.
3. A set of schemes undertaken by the organization for distributing the
marketing material.
4. The marketing content and its inventive aspect.

Hide Answer Workspace

Answer: d) The marketing content and its inventive aspect.

Explanation: Creative marketing can be understood as a marketing strategy

that ensures that all the advertising campaign objectives meet the business
requirement.

18) Which of the following is the correct abbreviation CMS?

1. Content Maintenance Site

2. Content Maintenance System
3. Content Management System
4. Content Marketing System

Hide Answer Workspace

Answer: C) Content Management System

Explanation: A content management system is an effective application that

permits a user to organize, publish, edit, delete and modify the content from
a centralized interface. The CMS can be easily handled by both IT or Non-IT
people as it does not require any particular expertise.

19) Which of the following doesn't define the correct roles and responsibilities
of content marketing strategy?

1. A strategy that tries to appeal and recall its target audience.

2. A marketing strategy approach.
3. Yet another name of social media marketing.
4. A technique more focused on creating and distributing valuable as
well as relevant content to its users/audiences.

Page 6 of 16
Hide Answer Workspace
Answer: c) Yet another name of social media marketing

Explanation: In order to derive profitable customer action, content

marketing is one such strategic technique, which is more focused on creating
and distributing valuable as well as relevant content to its users/audiences
for appealing and retaining its target audiences.

20) Which of the following practices are not suggested for producing relevant
content?

1. For creating notable content recurrently, create hero "content for

tent-pole events".
2. For creating valuable content constantly, create a series of
scheduled hub" content."
3. For creating more content than your competitors, create lots of
articles that are short, unsubstantial, or otherwise lacking in helpful
specifics.
4. For creating relevant content consistently, create help" content to
answer queries."

Hide Answer Workspace

Answer: c) For creating more content than your competitors, create lots of
articles that are short, unsubstantial, or otherwise lacking in helpful specifics.

Explanation: Producing irrelevant content with little or no added value may

have done wonders for a website before Google's first Panda update in
February 2011, but in the current situation, it is definitely not going to work.
It won't rank the low-quality content or shallow pages on Google SERP's

21) Which of the following are essentially required to make a business case
for content marketing?

1. Industry best practices.

2. Objectives and KPIs.
3. Impacts and challenges.
4. All of the above

Hide Answer Workspace

Answer: d) All of the above

Explanation: The business cases built on assessable business results are

more valued by the executives. So, it is necessary to compare the value of

Page 7 of 16
Content Marketing with that of other marketing strategies carried out by
competitors.

22) Which of the following is incorrect?

1. If you know about your target audience's intent, you can easily
focus on creating valuable content.
2. You should compare the value of Content Marketing with that of
other marketing strategies carried out by competitors.
3. Both (a) and (b) are true
4. Both (a) and (b) are false

Hide Answer Workspace

Answer: c) Both (a) and (b) are true

Explanation: None.

23) Which of the following metric is used for tracking the status of email
marketing?

1. Conversion Rate
2. Open Rate
3. Bounce Rate
4. All of the above

Hide Answer Workspace

Answer: d) All of the above

Explanation: The following are some of the essential tools required for
tracking the status of email marketing:

1. Open Rate (must range in between 18% - 25%)

2. Bounce Rate (must range in between 8% - 12%)
3. Deliverability Rate (must range in between 85% - 90%)
4. Conversion Rate (must range in between 5% - 10%)
5. Unsubscribe Rate (must be 0.25%)

24) Which of the following features corresponds to the role of the lead
nurturing platform?

1. A/B Testing
2. Campaigning
3. Landing Page Creation
4. All of the above

Hide Answer Workspace

Answer: d) All of the above

Page 8 of 16
Explanation: All of the above features correspond to the roles of the lead
nurturing platform.

25) In the email campaign, __________ delivers the advertisements into the
group of targeted customers.

1. Spoofing
2. Indirect email marketing
3. Direct email marketing
4. Spamming

Hide Answer Workspace

Answer: c) Direct email marketing

Explanation: Direct email marketing is one such campaign of email

marketing that broadcasts the advertisement directly to its subscribers.

26) What will happen if white space is repeatedly used around the object?

1. It will reduce the readability

2. It will create a border
3. It will make it more appealing by augmenting the object
4. All of the above

Hide Answer Workspace

Answer: c) It will make it more appealing by augmenting the object

Explanation: Constantly using white space around the object will eventually
result in comprehending the content.

27) __________ plays a vital role in persuading the open rates.

1. Word choice
2. Industry
3. Personalization
4. None of the above

Hide Answer Workspace

Answer: c) Personalization

Explanation: Personalization is one of the important factors that help in

email design and development. Details such as products, words, and
industry, along with the personalization, increase the effectiveness.

28) Which of the following is the most common delivery channel in terms of
mobile marketing?

Page 9 of 16
 1. Graphic
2. Text
3. Voice call
4. Search engine marketing

Hide Answer Workspace

Answer: b) Text

Explanation: Texting is the most common delivery channel for mobile

marketers to perform mobile marketing.

29) In mobile marketing, the full form of LBS is __________.

1. Location-based service
2. List-based service
3. Lead-based service
4. None of the above

Hide Answer Workspace

Answer: a) Location-based service

Explanation: LBS Stand for Location-based Service

30) What is meant by Impression Share?

1. The percentage of times your ad was displayed divided by all

possible impressions for that search term.
2. The percentage of times your ad was displayed when it was eligible
to be displayed.
3. The percentage of times your ad was displayed higher than your
primary competitor.
4. The percentage of impressions you lost due to a low ad rank.

Show Answer Workspace

31) In order to assess the maximum revenue generated by an Ad on the app,

which of the following metrics is chosen by the developer?

1. eCPI
2. eCOM
3. eCPA
4. None of the above

Hide Answer Workspace

Answer: c) eCPA

Explanation: eCPA is used to assess the maximum revenue generated by an

Ad on the application.

Page 10 of 16
32) Which of the following options can help monetize a free app?

1. In-App Purchase
2. Ad Revenue
3. Both (a) and (b)
4. None of the above

Hide Answer Workspace

Answer: c) Both (a) and (b)

Explanation: Both Ad Revenue and In-App Purchase can monetize a free

app.

33) Which of the following formulas is used by Pay-per-click?

1. Ads clicked (#) / Advertising cost ($)

2. Advertising cost ($) + Ads clicked (#)
3. Advertising cost ($) / Ads clicked (#)
4. Ads clicked (#) * Advertising cost ($)

Hide Answer Workspace

Answer: c) Advertising cost ($) / Ads clicked (#)

Explanation: The basic formula of pay-per-click is Advertising cost ($) / Ads

clicked (#).

34) Which of the following factors leads to a Successful PPC Advertisement?

1. Selecting Relevant Keywords

2. Improved Landing Page Quality
3. Quality Score
4. All of the above

Hide Answer Workspace

Answer: d) All of the above

Explanation: All of the above options are responsible for a successful PPC
advertisement.

35) The correct formula for determining an actual CPC as when an

advertisement is clicked can be mathematically derived as __________.

1. Position * QS
2. Impressions * Clicks
3. Clicks / Impressions
4. QS * Max CPC (bid)
Page 11 of 16
Hide Answer Workspace
Answer: d) QS * Max CPC (bid)

Explanation: Google uses QS * Max CPC (bid) formula for assessing the
actual CPC as when an advertisement gets clicked.

36) The affinity audience can be defined as __________.

1. A user similar to that of your remarketing list

2. A marketing user who is willing to make a purchase
3. A user showing a continuous interest in the matter
4. A user similar to that of your customer list

Hide Answer Workspace

Answer: c) A user showing a continuous interest in the matter

Explanation: Affinity marketing is a process carried out to build a

partnership between a company and an organization, which gathers similar
interest people so as to bring a massive consumer base to the opposition
party.

37) In which case the conversion rate optimization results in diminishing

returns?

1. When the conversion rate is 30%

2. In 5 years
3. When you don't notice any dramatic increase in results
4. Never

Hide Answer Workspace

Answer: d) Never

Explanation: One can never expect diminishing returns by the conversion

rate.

38) Which of the following correctly defines the main concept behind
Conversion Optimization?

1. Rapidly making significant changes to check which one possesses

the fastest results
2. Making insignificant incremental changes over time to check which
one possesses the best results
3. Making numerous changes on your website to check the result
4. Frequently changing the website's layout to see if it appeals to more
audience

Hide Answer Workspace

Page 12 of 16
Answer: b) Making insignificant incremental changes over time to check
which one possesses the best results

Explanation: Conversion Optimization is based on making insignificant

incremental changes over time to check which one possesses the best
results.

39) In what ways can you beat your customer's expectations?

1. By making your product more appealing

2. By providing unique services to your customer
3. By providing great deals in terms of discounts to your customer
4. By getting appropriate and relevant reviews from your customers on
your website

Hide Answer Workspace

Answer: b) By providing unique services to your customers

Explanation: You can beat your customer's expectations by offering unique

services.

40) The user session can be identified by the __________.

1. Authenticate users
2. IP Address
3. User Agent
4. All of the above

Hide Answer Workspace

Answer: d) All of the above

Explanation: The user session can be identified with the help of

authenticating users, IP address, and user agent as well.

41) What is the need to analyze digital analytics?

1. For making better decisions related to the business

2. For generating higher revenue from the website
3. To define genuine customers for your business
4. For appealing more users to drive more traffic

Hide Answer Workspace

Answer: a) For making better decisions related to the business

Explanation: None.

Page 13 of 16
42) Google Analytics can never recognize returning users on mobile apps.

1. True
2. False
3. Can be true or false
4. Not defined

Hide Answer Workspace

Answer: b) False

Explanation: Google Analytics is a tool provided by Google for analyzing the

client or user behavior on your website.

43) Which of the following option will correctly give the success rate of the
latest Facebook post?

1. Click-through and pageviews

2. Impressions and click-through
3. Likes and Impressions
4. Reach and engagement

Hide Answer Workspace

Answer: d) Reach and engagement

Explanation: In terms of Facebook or any other social media platform, reach

refers to the total number of people to which your ad or post has reached.
However, engagement is the term that refers to the total number of people
who got engaged on your post.

44) The hyperlink refers to a __________.

1. Inbound link
2. Outbound link
3. IFTTT link
4. KPI link

Hide Answer Workspace

Answer: a) Inbound link

Explanation: The hyperlink refers to an inbound link, which is nothing but a

hyperlink present on the third-party website points to your website's
webpage.

45) What is the correct abbreviation of SERP?

1. Search Engine Result Page

2. System Engine Random Page

Page 14 of 16
 3. Search Estimate Result Page
4. System Estimate Random Page

Hide Answer Workspace

Answer: a) Search Engine Result Page

Explanation: None.

46) The main advantage of online advertisement is __________.

1. Low-cost promotional strategy

2. Online advertising is promotional as well as informational
3. Trackable
4. All of the above

Hide Answer Workspace

Answer: d) All of the above

Explanation: Following are the main advantages of online advertisement:

o More interactive

o Low-risk factor

o Increased product and service exposure to the market

o Easy to collect the data

o Using electronic media has reduced the automation cost

o Universally accessible

47) Where do we use keywords?

1. Tags
2. Title
3. Description
4. All of the above

Hide Answer Workspace

Answer: d) All of the above

Explanation: Keywords can be used in the title, in the description, and in

tags. While ranking your videos, crawlers never view or listen to your video;
instead, they depend on the keywords present in the title, description, and
tags as they are self-explanatory.

Page 15 of 16
48) How many lines are essentially required to write in the description box of
a channel?

1. 5
2. 2
3. 3
4. 1

Hide Answer Workspace

Answer: a) 5

Explanation: The First 5 lines play an essential role while writing the
channel's description as the initial two lines are shown next to the video in
the search bar or when it gets posted on social media. However, as a whole,
the first 5 lines are included, shown below the video and above the read
more tab.

49) The correct abbreviation of ROI is __________.

1. Risk on investment
2. Return on income
3. Risk on income
4. Return on investment

Hide Answer Workspace

Answer: d) Return on investment

Explanation: Return on Investment refers to a profitability ratio that can be

affected by the Invested amount and Return amount.

Mathematically,

50) __________ falls under the A/B testing tools.

1. Google Content Experiments

2. Visual Website Optimizer
3. Both (a) and (b)
4. None of the above

Hide Answer Workspace

Answer: c) Both (a) and (b)

Explanation: Visual Website optimizer (VWO), Google Content Experiments,

and Optimizely are the most commonly used A/B testing tools.

Page 16 of 16