Om sai Ram
Artificial Intelligence in health care industry- An Empirical study
G. Sai Maharaj
MBA- (2026)
ICFAI Business School
Co- Author
Dr. M. Gomatheeswaran
Associate Professor & Head
Department of Commerce
C. M. S College of Science & Commerce
Abstract
The present study presents a systematic review of the role of Artificial Intelligence (AI) in
healthcare industry highlighting its application and various ways to enhance diagnostics and
treatment. AI technologies including Machine Learning, Natural Language Processing and
Predictive Analytics are transforming healthcare industry through diagnostic assistance,
treatment personalization, patient monitoring, optimization of healthcare operations which
improved patient monitoring and care. This study underscores the importance of
collaboration among healthcare professionals, technologists and policymakers to harness the
full potential of AI while addressing associated risks. By identifying trends and providing
actionable recommendations, the present study contributes to the ongoing discourse on the
integration of AI in the healthcare ecosystem. Early detection is essential to improving patient
outcomes because, cancer is one of the leading causes of mortality worldwide. This study
also looks at how artificial intelligence (AI) has emerged as a promising method for
diagnosing cancer by utilizing machine learning algorithms to analyze vast amounts of data
for precise and effective detection. It also investigates the fruitful partnership between IBM
and MD Anderson Cancer Center. The study ends with suggestions for new developments
and future directions, examining possible breakthroughs and new trends in AI-driven cancer
research.
Keywords: Artificial Intelligence (AI), Machine Learning (ML), Natural Language
Processing(NLP), Predictive analytics, Healthcare industry
Introduction
Artificial Intelligence (AI) is rapidly transforming the landscape of healthcare industry by
offering innovative solutions to some of the industry's most pressing challenges. Advanced
algorithms, machine learning and data analytics are being used by AI to provide more precise
diagnosis, individualized care, and effective healthcare delivery. From analysing complex
medical data to assisting in surgeries and accelerating drug discovery, AI is becoming an
indispensable tool for improving patient outcomes. Its applications extend to telemedicine,
remote monitoring, and public health, making healthcare more accessible and responsive. As
AI continues to evolve, it promises to reshape the future of healthcare, delivering smarter,
more efficient, and patient-centred solutions.
The healthcare industry has undergone significant transformations in recent years, driven by
technological advancements and an increasing demand for efficient, accurate, and
personalized care. Among the most disruptive technologies, Artificial Intelligence (AI) has
emerged as a pivotal tool revolutionizing various aspects of healthcare delivery. AI
encompasses a broad range of technologies including Machine Learning, Natural Language
Processing, computer vision and robotics which are being leveraged to address challenges
such as, disease diagnosis, treatment planning, patient monitoring, and administrative
efficiency.
The adoption of AI in healthcare is motivated by its potential to enhance clinical outcomes,
reduce operational costs and alleviate the strain on healthcare systems caused by aging
populations and chronic diseases. For instance, AI-powered diagnostic tools can analyse
medical imaging data with high precision, assisting healthcare professionals in early detection
of conditions like cancer and cardiovascular diseases. Similarly, AI-driven predictive models
are being used to forecast patient outcomes and improve resource allocation.
Importance of Artificial Intelligence in Healthcare
Artificial Intelligence (AI) is reshaping the healthcare industry offering transformative
solutions to long-standing challenges and paving the way for improved patient care,
operational efficiency, and medical innovation. Its significance lies in the ability to process,
and analyse vast amounts of data, perform complex tasks with precision, and provide
actionable insights that complement human expertise. Artificial Intelligence (AI) is
revolutionizing healthcare by enhancing diagnostic accuracy, personalizing treatments, and
streamlining operations. AI-powered tools analyse vast amounts of medical data to detect
diseases early, assist in creating tailored treatment plans, and support healthcare professionals
in making informed decisions. It accelerates drug discovery, enables remote patient
monitoring through wearable devices, and improves surgical precision with robotic
assistance. Moreover, AI enhances patient engagement through chatbots and virtual health
assistants making healthcare more accessible and efficient. By optimizing resources and
enabling proactive care, AI is transforming healthcare systems to deliver better outcomes
while addressing critical challenges like cost, accessibility, and workload.
Objectives of the study
To study the applications of Artificial Intelligence and ways to enhance diagnostic and
treatment.
To explore the successful collaboration between IBM Watson and MD Anderson to
diagnose the cancer by using Artificial Intelligence.
Applications of Artificial Intelligence and ways to enhance diagnostic and treatment.
Artificial Intelligence (AI) is revolutionizing the healthcare industry by significantly
enhancing diagnostics, treatment and patient care. Below are the key areas where AI is
making an impactful difference:
1. Enhanced Diagnostic Accuracy
Medical Imaging Analysis: AI algorithms can interpret medical images like X-rays,
MRIs and CT scans with remarkable precision. For instance, Google’s DeepMind
developed an AI system that identifies eye diseases from retinal scans more accurately
than human experts.
Pathology: AI-powered tools, such as PathAI, improve the accuracy and efficiency of
analysing tissue samples, enabling precise cancer diagnosis and treatment planning.
2. Early Detection of Diseases
Predictive Analytics: By analysing patient data, AI predicts the onset of conditions
like diabetes, heart disease, and Alzheimer's, allowing for timely intervention and
better disease management.
Genomic Analysis: AI analyses genetic data to identify risks for hereditary
conditions, enabling preventive measures and early treatments.
3. Personalized Treatment Plans
Precision Medicine: AI tailors treatment plans to individual patients based on genetic
data, lifestyle and medical history. IBM Watson Health for example, assists
oncologists by recommending evidence-based personalized treatment options.
Treatment Response Prediction: AI models forecast patient responses to specific
therapies, guiding healthcare providers in selecting the most effective treatments.
4. Streamlined Clinical Workflows
Automation of Administrative Tasks: AI simplifies routine processes like
appointment scheduling, billing and documentation allowing healthcare professionals
to devote more time to patient care.
Clinical Decision Support: AI systems analyse the patient data in real-time to
provide diagnostic suggestions and treatment options, aiding doctors in making
informed and swift decisions.
5. Improved Patient Monitoring and Care
Wearable Technology: Devices like Fitbit and Apple Watch uses AI to monitor
health metrics such as heart rate, detecting abnormalities and notifying users of
potential health issues.
Remote Patient Monitoring: AI facilitates telehealth services, ensuring patients with
chronic conditions receive continuous care without frequent hospital visits.
6. Advancements in Drug Discovery and Development
Drug Discovery: AI accelerates drug development by analysing biological data to
identify the promising drug candidates. Companies like Insilco Medicine use AI to
predict the efficacy and safety of compounds.
Clinical Trials Optimization: AI enhances trial designs by improving patient
selection, reducing costs, and expediting the approval process for new treatments.
7. Reduction of Human Errors
Data-Driven Insights: AI minimizes errors by offering data-driven
recommendations, ensuring accurate diagnoses and treatment strategies.
Consistency in Care: AI systems deliver uniform performance, reducing variability
and enhancing patient outcomes.
8. Cost Efficiency
Resource Optimization: AI optimizes healthcare resource use by avoiding
unnecessary tests and procedures, ultimately reducing costs.
Preventive Care: Early detection and personalized interventions reduce disease
progression, cutting the need for expensive late-stage treatments.
9. Patient Empowerment
Health Education and Support: AI-driven apps and chatbots provide patients with
detailed insights into their conditions empowering them to take an active role in
managing their health.
Symptom Checkers: AI tools allow patients to assess symptoms and determine the
need for professional care improving engagement and health literacy.
To explore the successful collaboration between IBM Watson and MD Anderson
to diagnose the cancer by using Artificial Intelligence.
IBM Watson designed to assist MD Anderson Cancer Centre in diagnosing cancer problems
by analysing vast amounts of medical data and providing clinicians with actionable insights.
Its cognitive computing capabilities were aimed at improving diagnostic accuracy, identifying
treatment options and supporting personalized care. Here's how IBM Watson was intended to
help MD Anderson in diagnosing and managing cancer problems:
1. Data Analysis and Pattern Recognition
Medical Records Analysis: Watson processes structured data (e.g., lab results,
imaging studies) and unstructured data (e.g., clinician notes, pathology reports) from
patient records to identify the patterns indicative of cancer.
Genomic Insights: Watson had capabilities to analyse genetic and molecular data
from tumour biopsies helping clinicians to identify the specific mutations or
biomarkers associated with different cancer types.
Cross-Referencing with Research: By comparing patient data with the latest
oncology research and clinical guidelines, Watson could suggest potential diagnoses
or highlight discrepancies.
2. Augmenting Diagnostic Decisions
Diagnostic Support: Watson provided clinicians with ranked diagnostic options
based on evidence from medical literature, clinical guidelines, and similar patient
cases.
Risk Stratification: Using predictive analytics, Watson helped stratify patients based
on their risk of developing complications or disease progression, enabling early
intervention.
3. Personalized Cancer Diagnosis
Watson's AI capabilities allowed it to assess unique aspects of each patient's condition:
Tumour Type and Subtype Identification: Watson could assist in identifying rare or
complex cancer types by analysing pathology and radiology reports in conjunction
with molecular data.
Predictive Insights: It offered predictions about the likely progression of cancer
based on historical data and trends in similar cases.
4. Supporting Multidisciplinary Teams
Cancer diagnosis often involves collaboration among oncologists, radiologists, pathologists,
and geneticists. Watson was designed to:
Streamline Communication: Provide a shared platform for analysing patient data
and supporting discussions in tumour boards.
Highlight Critical Information: Summarize relevant data for all team members,
ensuring no key detail was overlooked during diagnosis.
5. Clinical Trial Matching
As part of its diagnostic support, Watson identified the potential clinical trials for patients
based on the specific cancer type, stage and molecular characteristics. This facilitated access
to cutting-edge diagnostics and therapies.
Conclusion
Artificial Intelligence (AI) has significantly transformed healthcare particularly in enhancing
diagnostic and treatment processes. AI-powered tools such as, advanced imaging analysis,
natural language processing, and predictive analytics provide clinicians with more accurate
and timely insights. These innovations improve patient outcomes by enabling earlier
detection of diseases, personalized treatment plans and better resource allocation.
One notable example is the collaboration between IBM Watson and MD Anderson Cancer
Centre. This partnership showcased the potential of AI in oncology by leveraging Watson's
cognitive computing capabilities to analyse vast datasets and assist in cancer diagnosis and
treatment recommendations. Although this collaboration faced challenges, such as integration
issues and financial constraints, it underscored the promise of AI in revolutionizing complex
medical fields.
To maximize AI’s potential in healthcare, stakeholders must prioritize continuous
development in algorithms, interoperability, and data privacy. Encouraging interdisciplinary
collaboration and fostering trust among healthcare professionals are also essential to ensure
seamless integration of AI technologies into clinical practice. With these advancements, AI
will undoubtedly play a pivotal role in shaping the future of medicine and improve the quality
of care and saving lives.
Reference
Researchgate.net/publication/374905297_Role_of_AI_Artificial_Intelligence_and_M
achine_Learning_in_Transforming_Operations_in_Healthcare_Industry.
https://pmc.ncbi.nlm.nih.gov/articles/PMC8285156/
https://www.foreseemed.com/artificial-intelligence-in-healthcare
https://www.sciencedirect.com/science/article/pii/S0213911120302788
https://www.sciencedirect.com/science/article/pii/S2514664524010592
https://link.springer.com/article/10.1186/s12911-021-01488-9
