For New Ethics
For New Ethics
Nut – Shell:
Ethics is a way of being human. Applying this concept in business, establish the concept of
Business Ethics.
Golden rule of ethics: - “Treat others as you would like to be treated, if you were them.”
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CHAPTER 1:- PRINCIPLES OF BUSINESS ETHICS
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‘ETHICS’ AND ‘BUSINESS ETHICS’
(NOV. 2007)
Meaning of Ethics The term ‘Ethics’ has a variety of meanings. One of the meaning
of ‘Ethics’ are The Principles of Conduct governing an individual
or a group.
Another definition describes ethics as relating to what is good or
bad and having to do with moral duty and obligation.
Ethics is a way of being human. Applying this concept in business,
establish the concept of Business Ethics.
Meaning of Business Business Ethics is the study of what constitutes right and wrong or
Ethics good and bad human conduct in business context.
Business Ethics is that set of principles or reason which should
Business Ethics
govern the conduct of business both at the individual or collective
involved moral
level by the application of ethical reasoning to specific business
judgement
situations & activities.
based on
Business ethics is that set of principles or reason which should
understanding
govern the conduct of business both at the individual or collective
of society.
level by the application of ethical reasoning to specific business
situations & activities.
By CA Lokesh Kasat, FCA, ACS, DISA, M.Com (TAX, AUDIT & LAW Expert)
BUSINESS ETHICS – Principle of Business Ethics
By CA Lokesh Kasat
Need for Business Ethics Comply with Rules: The need for complying with rules. For Ex.:-
Laws of land, customs & expectation of community, principles of
morality, policies of organization & General concerns such as the
A business man has
needs of others
to act only as a
Actions affecting Employee, Community, Society: How the
trustee of the society
for whatever he has products, services and actions of a business enterprise can effect its
gained from the stakeholders i.e. employees, the community and society as a
society. Everything whole, either positively or negatively.
finally belongs to Some of the factors justifying the need for business ethics are:-
the society. Society bestows upon businesses the authority to own and use land
& natural resources. In return society has the right to expect that
productive organization will enhance the general interest of
consumers, employees & community. Society may also expect that
organization will honour existing rights and limit their activities
within the bounds of justice.
The products and services of an organization and the actions of its
members can affect its stakeholders i.e. employees, the community
and society as a whole, either positively or negatively.
Business ethics provides guidance regarding the expectations of
the community, principles of morality, consequences &
complications of their actions, etc. Hence, business ethics are
extremely needed for well-being of organization as well as
community as a whole.
Question: To maintain social contract between society and business, the trusteeship relations are essential”. Describe the role of
business ethics in this reference. (5 Mark) (May 2009)
Correct Above description of Need of Business Ethics
Question: Moral V/S Ethics (May 2013, Nov. 2007, 2009, 2011
Point Moral Ethics
1 Derived from Latin word MOS meaning Derived from Greek word ETHIKOS or
customs. ETHOS meaning character.
By CA Lokesh Kasat, FCA, ACS, DISA, M.Com (TAX, AUDIT & LAW Expert)
BUSINESS ETHICS – Principle of Business Ethics
By CA Lokesh Kasat
ETHICAL DILEMMA
Meaning Many business issues may seem straight forward and easy to
resolve by choosing the one option which appears to be the clear
choice but in reality one is faced with having to make a choice
from various alternatives resulting in an ethical dilemma.
In other words sometimes its very difficult to identify that what is
right & what is wrong in adverse situations.
Guidelines to ease i) Define the Problem clearly
Ethical Dilemmas ii) How it is Related to other parties?
iii) The situations arise Over which issue?
iv) To whom are you Bound to be loyal as person & as a member of
organization.
v) What will you Look at while making decisions?
vi) What are the Expected results & how they are comparable with
actual results?
vii) Whom could your decisions or Main results of actions injure?
Key to Remember viii) Can you Save the problem by discussing it with other affected
parties?
PROBLEM
ix) Are you confident that your position will be as valid Over long
period of time as it seems means?
SOLVE
x) Can you ask your boss, CEO, your family, society as a whole to
Look upon your decisions?
xi) What are the Various potentials of your actions?
xii) Under what conditions would you allow Exceptions to your
stand?
HIPPOCRATIC OATH
Meaning It is an ancient Greek ethical code which is a basis of all medical
ethics.
It emphasis on patient’s dignity confidentiality & physician’s
responsibility to guard against abuse of profession and corruption
of their knowledge.
It also emphasizes that the physician should honour the rules of
their profession & expose those who do not follow the high
standards of conduct.
By CA Lokesh Kasat, FCA, ACS, DISA, M.Com (TAX, AUDIT & LAW Expert)
BUSINESS ETHICS – Principle of Business Ethics
By CA Lokesh Kasat
8. Promote strong public An organization that pays attention to its ethics can portray a
image strong and positive image to the public.
(Nov. 2011, 2015) People see such organizations as valuing people more than profit
and striving to operate with the integrity and honour.
Note:
1. Knowledge without morality is a social sin. (May 2007)
2. Company management is not only responsible to shareholder but to complete user of FS.
(Nov. 2007)
3. Ethics doesn’t means moral.
4. The Governance Model Position management as accountable solely to investor. (Nov.2008)
5. Trusteeship provides a means of transforming the present capitalist order of society. (Nov
2010).
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CHAPTER 2:- CORPORATE GOVERNANCE AND CORPORATE SOCIAL
RESPONSIBILITY
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CORPORATE GOVERNANCE (Nov. 2004, 2007, 2013, May 2008,
2010, 2013, 2015, 2016)
Meaning Governance means the process of decision making and the process
by which decisions are implemented in the interest of stakeholders.
Corporate
The term “Corporate Governance” can be defined as a formal
Governance is
system of accountability & control for ethical & socially
about promoting
responsible organisational decision & use of resources.
corporate
fairness,
Accountability relates to how well the work place decisions
transparency and are co-ordinate with strategic decisions.
accountability Control involves process of auditing & improving
organisational decisions & actions.
Characteristics of Good Consensus Oriented.
Corporate Governance Participatory. Key to Remember
Transparent.
Follows the rule of the law. CPT–F EAR
Equitable, Efficient, Effective.
Accountable.
Responsive.
Benefits to Good Protection of investor interest and strong capital markets.
Corporate Governance Studies show clear evidence that the good Corporate Governance
(May 2010, 2013) is rewarded with a higher market valuation.
Ensures commitment of the board in managing the company in a
transparent manner.
Question: What corporate governance measures are required to be implemented by the Indian Companies as per clause 49 of the
By CA Lokesh Kasat, FCA, ACS, DISA, M.Com (TAX, AUDIT & LAW Expert)
BUSINESS ETHICS – Corporate Governance & CSR
By CA Lokesh Kasat
listing agreement? Explain in brief. (Nov.2014)
In general, corporate governance measures include appointing non- executive directors, placing constraints on
management power and ownership concentration as well as ensuring proper disclosure of financial information and
executive compensation. Many companies have established ethics and/or social responsibility committees on their
boards to review strategic plans, assess progress and offer guidance on social responsibilities of their business. In
addition to having committees and boards, some companies have adopted guidelines governing their own policies and
practices around such issues like board diversity, independence and compensation.
1) Indian companies are required to comply with clause 49 of the listing agreement primarily focusing on
following areas: Board composition and procedure
2) Audit committee responsibilities
3) Subsidiary companies
4) Risk management
5) CEO/CFO certification of financial statements and internal controls
6) Legal compliance
7) Other disclosures
Question: The responsibility of the corporate management lies towards shareholders only (May 2011)
Incorrect Growing number of corporations accept the constituents other than
shareholders
The responsibility of the corporate management lies towards stakeholders.
By CA Lokesh Kasat, FCA, ACS, DISA, M.Com (TAX, AUDIT & LAW Expert)
BUSINESS ETHICS – Corporate Governance & CSR
By CA Lokesh Kasat
practices and positive financial performance.
Reduced Operating Some CSR initiatives can reduce operating costs dramatically.
Costs For Ex, Initiatives aimed at improving environment performance,
such as redducing release of gases that contribute to global climate
change or reducing use of agrochemicals also lower costs.
Increased Sales and A number of studies have suggested a large and growing market
Customer Loyalty for the products and services of companies perceived to be socially
responsible.
Increased Productivity Efforts to improve working conditions, lessen environmental
and Quality of Work life impacts or increase employee involvement in decision-making
often lead to increased productivity and reduced error rate in a
company.
Increased Ability to Companies perceived to have strong CSR commitments often find
Attract and Retain it easier to recruit and retain employees, resulting in a reduction in
Employees turnover and associated recruitment and training costs. Even in
difficult labour markets, potential employees evaluate a company’s
CSR performance to determine whether it is the right fit.
CSR POLICIES
(NOV. 2011)
Common CSR policies Commitment to diversity in hiring employees and barring
discrimination;
Adoption of internal controls reform in the wake of Enron and
other accounting scandals;
Management teams that view employees as assets rather than
costs;
CSR Policies is High performance workplaces that integrate the views of line
nothing but employees into decision-making processes;
applying CSR in Adoption of operating policies that exceed compliance with social
Corporate and environmental laws;
Environment Advanced resource productivity, focused on the use of natural
resources in a more productive, efficient and profitable fashion
(such as recycled content and product recycling); and
Taking responsibility for conditions under which goods are
produced directly or by contract employees domestically or
abroad.
Management teams that view employees as assets rather than
costs;
High performance workplaces that integrate the views of line
employees into decision-making processes;
Adoption of operating policies that exceed compliance with social
and environmental laws;
By CA Lokesh Kasat, FCA, ACS, DISA, M.Com (TAX, AUDIT & LAW Expert)
BUSINESS ETHICS – Corporate Governance & CSR
By CA Lokesh Kasat
Reducing the negative impacts of operating in conflict zones
Key Strategies Some of the key strategies which can be used by companies when
(Nov. 2010, 2014) implementing CSR policies and practices are as follows:
a. Mission, Vision & Value statements
b. Cultural Values
c. Management structures
d. Strategic planning
e. General accountability
f. Employee recognition & rewards
g. Communication, Education & Training
h. CSR reporting
i. Use of influence.
Question: Explain briefly the key strategies which can be used at the time of implementation of Corporate Social Responsibility
policies and practices in a company. (Nov.2010)
Write all Key Strategies Each company differs in how it implements Corporate Social Responsibility
(CSR). The distinction depends on such factors as the company's size, sector,
culture and the commitment of its leadership.
By CA Lokesh Kasat, FCA, ACS, DISA, M.Com (TAX, AUDIT & LAW Expert)
BUSINESS ETHICS – Corporate Governance & CSR
By CA Lokesh Kasat
location, industry sector, or company size.
Question: Inclusion of environmental consideration as a part of corporate strategy improves corporate performance. (May 2015)
Correct Statement A good environmental practice improves corporate performance.
Environmental friendly practices have resulted in more savings.
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CHAPTER 3:- WORK PLACE ETHICS
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Ethical behavior is essential to working environment at the working place (May 2012)
FACTORS INFLUENCING ETHICAL BEHAVIOUR AT WORK
PLACE
Three General Factor Individual standards and values; with
(May 2009, Nov. 2014) Managers and co-worker influence; with
Codes and compliance requirements
Result in Ethical / unethical choices in work places
For Example If the boss or co-workers leave work early, one may be tempted to
do so as well.
If one sees co-workers making personal long-distance phone calls
at work and charging them to the company, then one may be more
likely to do so also.
By CA Lokesh Kasat, FCA, ACS, DISA, M.Com (TAX, AUDIT & LAW Expert)
BUSINESS ETHICS – Work Place Ethics
By CA Lokesh Kasat
business.
Truthfulness about product safety and quality are also important to
consumers.
HARASSMENT
(NOV. 2010, 2011)
Meaning Harassment is “tormenting someone by subjecting to constant
interference or intimidation”. It creates a negative work
environment where work is extracted from the employees by
intimidating them & using coercive measures to get job done.
Harrasment in Business
a. Racial Harassment Racial or colour Harassment includes offensive written or physical
conduct at the characteristics of a person’s race, entire or national
origin name or colour. It also includes derogatory name calling
racist jokes & so on.
b. Sexual Harassment Sexual Harassment means situations in which an employee is
(Nov. 2011) coerced into giving into another employee’s sexual demands by the
threat of losing some significant job benefit, such as promotion,
raise or even the job.
It is an unjust misuse of the unequal power that an employer can
exercise over the employee.
Sexual Harassment is prohibited & an employer is held responsible
for all sexual harassment engaged in by employees “regardless of
whether the employer knew or should have known. The
harassment occurring & regardless of whether if was forbidden by
the employer”
c. Adverse Terms It means introducing unreasonable condition in Job
d. Unreasonable It means unreasonable pressure of Manager during Job.
Interference
By CA Lokesh Kasat, FCA, ACS, DISA, M.Com (TAX, AUDIT & LAW Expert)
BUSINESS ETHICS – Work Place Ethics
By CA Lokesh Kasat
Introduction An organization, whether a business or a government agency, is
first & Foremost human society.
If an employer does not take steps to create a work environment
Problems may
where the employees have a clear, common understanding of what
arise at work place
is right & wrong & free feel to discuss & ask questions about
because an
organization is ethical issues & reports violations, significant problems could
first and foremost arise which are as follows:-
a human society. Diminished reputations in the industry & community
Increased risk of employees making Unethical decisions
Significant legal exposure & loss of competitive advantage in
Key to
market place
Remember:
Increased Tendency of employees to report violations to
outside regulatory authorities because they lack on adequate
D U S T E R
internal forum.
In the long run, Effect of this would be that it would render the
company unprofitable & the company would go into
liquidation.
Inability to Recruit & Retain top people.
Question: What problems may arise at work place when ethical behaviour is not adopted? (May 2014)
Significant Problems Write above Points “ D U S T E R “
By CA Lokesh Kasat, FCA, ACS, DISA, M.Com (TAX, AUDIT & LAW Expert)
BUSINESS ETHICS – Work Place Ethics
By CA Lokesh Kasat
iv) The activities of colleagues along with policies established by the firm are critical in gaining consistent
ethical compliance in an organization.
v) Acts such arriving late to work, engaging in gossips at work place, etc. tempt other employees to follow
the same & thereby lead to a chain of unethical acts throughout the organization.
vi) The behaviour of business person towards customers, suppliers & others in their workplace also
generates ethical concerns.
vii) Ethical behaviour within a business involves keeping secrets, meeting obligations & responsibilities
avoiding undue pressures that may force others to act unethically.
viii) Hence, a clear code of conduct practiced at the highest level, fairness & honesty in its dealings with
the stakeholders & prohibition of any kind, discrimination & harassment are the characteristics of
highly ethical workspace
By CA Lokesh Kasat, FCA, ACS, DISA, M.Com (TAX, AUDIT & LAW Expert)
BUSINESS ETHICS – Environmental Ethics
By CA Lokesh Kasat
Business as a part of An ecological system is an interrelated & interdependent set of
Ecological System organisms & environments.
The corporate world, the industry or others engaged in the use of
natural resources or environment services are closely linked with
environment and natural resources.
Business firms depends on natural environment for their energy,
Ecological material resources and waste disposal and that environment in turn
Ethics focus on is affected by the commercial activities of business firms.
responsibility So all business firm must ensure that their activities do not injure
of business the ecological ethical system. This resolve is called ecological
towards ethics.
environment
It is based on the idea that the environment should be protected not
only for the sake of human beings but for its own sake.
Hence, as ecological systems are interrelated & affected by
business; business forms an important part of it.
Question: Discuss the different environmental phenomena of ethical concern? (Nov. 2015)
Answer will be the matter as described above.
By CA Lokesh Kasat, FCA, ACS, DISA, M.Com (TAX, AUDIT & LAW Expert)
BUSINESS ETHICS – Environmental Ethics
By CA Lokesh Kasat
GREEN ACCOUNITNG SYSTEM (May 2007, 2010, 2012,
Nov.2014)
Meaning Green Accounting system basically focuses on deficiencies in
conventional accounts with respect to the environment.
It makes efforts to see that environmental costs are properly
There is no doubt,
reflected in the prices paid for goods & services.
that with the public
opinion moving
As a result companies & consumers would adjust market
towards accountable behaviour in a way that would reduce damage to environment &
socio-economic decrease pollution and waste products.
structures, ethical & Price signal will also influence human behaviour to avoid
eco-friendly business
exploitation or excessive use of natural resources.
practices would be
Such measures will facilitate the approach of “Polluter Pay
standard corporate
norms. Principles” & thus avoid policy decisions which are non
sustainable for the country.
Question: Explain the term sustainable development with reference to pollution & conservation of natural resources.
(May 2007, 2015, 2016)
Sustainable development refers to maintaining development. It may be defined as development that
meets the needs of present without compromising the ability of future generation to meet their own
needs.
A nation or society should satisfy its requirements – social, economic & others – without jeopardizing
the interest of future generations.
There is no economic growth without ecological costs (May 2009, Nov. 2012, 2014) – High economic
growth means high rate of extraction, transformation and utilization of non – renewable resources. One
must realize that increased development higher GNP are related to environmental damage and resource
depletion. Therefore, an element of resources re-generation and positive approach to environment has to
be incorporated in developmental programmes. Business, Industry & MNC’s have to recognize
environment management as priority area & a key determinant to sustainable development.
Question: State the special responsibilities of the industries that are based on natural resources towards future generations.
(Nov. 2014)
Industries that are based on natural resources like minerals, timber, finer & foodstuffs, etc. have a special
responsibility.
To adopt practices that have built in environmental consideration
To introduce process that minimize the use of natural resources & energy reduce waste and prevent
pollution.
Make products that are environment – friendly with minimum impact on people & ecosystem.
Question: A Nation should satisfy its social and economic requirement without damaging the interest of future generation.
(Nov. 2011)
Correct Statement An element of resource regeneration and positive approach to environment
has to be incorporated in developmental programmes.
Sustainable development is necessary because it meets the needs of the present
without compromising the ability of future generations to meet their own
needs.
By CA Lokesh Kasat, FCA, ACS, DISA, M.Com (TAX, AUDIT & LAW Expert)
BUSINESS ETHICS – Ethics in Marketing & CP
By CA Lokesh Kasat
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CHAPTER 5:- ETHICS IN MARKETING AND CONSUMERS
PROTECTION
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‘ETHICS’ AND ‘MARKETING’
Introduction Ethics are standards of moral conduct. To act in an ethical fashion
is to conform to an accepted standard of moral behavior.
Marketing executives face the challenge of balancing their own
best interests in the form of recognition, pay, and promotion, with
the best interests of consumers, organization and society.
In any situation they must be able to distinguish what is ethical
from what is unethical and act accordingly, regardless of the
possible consequences.
ETHICAL GUIDELINES
Ethical Guidelines in Many organizations have code of ethics that identify specific acts
Marketing (bribery, accepting gifts) as unethical and describe the standards
employees are expected to live up to these guidelines will:
1. Lessen the chance that an employee will knowingly or
unknowingly violate a company’s standards.
A marketing manager
must be able to 2. Strengthen a company’s hand in dealing with customers or
evaluate a situation prospects that encourage unethical behavior.
and formulate a 3. Valuable guides for young or inexperienced executives, to resist
response. pressure to compromise personal ethics in order to move up in the
organization.
Limitation of ethical Every decision cannot be taken by the manager.
guidelines Determination of what is right and what is wrong can be extremely
difficult in adverse situation.
Difficult for any enterprise to construct a two-column (ethical v/s
unethical) list of all practices.
COMPETITION
Meaning Competition is “a situation in a market in which firms or sellers
independently strike for the buyers’ patronage in order to achieve a
particular business objective. E.g. Profit, Sales or Market share”.
Features of Competition Unrestricted liberty of every man to buy & sell.
The factor affecting free market (regulated) is the income
MEANING OF CONSUMER
Section 2(f) of "Consumer" means any person who:
Competition Act, 2002 i. Buys any goods for a consideration which has been paid or
promised or partly paid and partly promised, or under any system
of deferred payment and includes any user of such goods other
than the person who buys such goods for consideration paid or
In relation to Goods promised or partly paid or partly promised, or under any system
of deferred payment when such use is made with the approval of
such person, whether such purchase of goods is for resale or for
any commercial purpose or for personal use;
ii. Hires or avails of any services for a consideration which has been
paid or promised or partly paid and partly promised, or under any
system of deferred payment and includes any beneficiary of such
services other than the person who hires or avails of the services
In relation to Services
for consideration paid or promised, or partly paid and partly
promised, or under any system of deferred payment, when such
services are availed of with the approval of the first-mentioned
person whether such hiring or availing of services is for any
commercial purpose or for personal use.
Question: A retailer was purchasing goods regularly from XYZ Ltd. for the purpose of resale. There were defects in the goods in one
of the purchase lot and as a result the retailer suffered loss of his share in competition. The retailer sued the said company for this
reason. The company contended that the goods were purchased for the purpose of resale and therefore, not bound. Is it a valid
contention ? Explain clearly the provisions of Competition Act, 2002 in this regard. (Nov 2008)
Contention of XYZ Ltd. is not Start with the Meaning of Consumer
When an entity behaves Ethically, Customers develop
more positive attitude
Lalgarh Palace, VidhyaDhar Nagar
Sector-2, 0141 - 3299963
valid
Consumer will also include a person who purchases goods for re-sale
By CA Lokesh Kasat, FCA, ACS, DISA, M.Com (TAX, AUDIT & LAW Expert)
BUSINESS ETHICS – Ethics in Accounting &
Finance
By CA Lokesh Kasat
2. The Principles of This principle requires practitioners of accounting and financial
Objectivity management to refrain from disclosing confidential information
related to their work.
According to this principle accounting and finance professionals
should not allow bias, personal views, conflicting interest and
undue influence of themselves or other to override business
judgement. They should communicate information fairly and
objectively in a transparent manner.
3. The Principles of This principle requires practitioners of accounting and financial
Confidentiality management to refrain from disclosing confidential information
related to their work.
Such information may be however disclosed to
a) Subordinate & ensure that they too maintain confidentiality &
b) When under legal obligation or because of some statutory
ruling.
4. The Principles of Finance & accounting professional need to update their skills and
professional knowledge from time to time and shall ensure the client or
competence & due employers receives competent professional services based upon
care current developments in the related areas.
5. The Principles of This principle requires accounting & finance professional to
Professional comply with relevant laws and regulations and avoid such actions
behaviour which may result into disgracing the profession.
Question: Small ethical lapses do not result into unethical behavior? (Nov 2013)
Incorrect Companies need to develop an environment where small ethical lapse are taken
seriously so that these do not repeated in future.
THREATS (May
2014, 2015)
Meaning The dynamic environment in which business operate today has
posed many situation because of which compliance with
fundamental principles may be potentially threatened.
By CA Lokesh Kasat, FCA, ACS, DISA, M.Com (TAX, AUDIT & LAW Expert)
BUSINESS ETHICS – Ethics in Accounting &
Finance
By CA Lokesh Kasat
employee performance.
Timely communication of the employing organisation’s policies
and procedures.
By CA Lokesh Kasat, FCA, ACS, DISA, M.Com (TAX, AUDIT & LAW Expert)
BUSINESS ETHICS – Ethics in Accounting &
Finance
By CA Lokesh Kasat
external use as well as decision performed in order to reduce fees.
making purpose.
A dominant personality attempting
to influence the decision making
process. E.g. with regard to
exclusion of irrelevant cost from
projected cost estimates.
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“Ethics is not definable, is not implementable,
because it is not conscious; it involves not only our
thinking, but also our feeling. ” -CA LOKESH
KASAT-