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7.2-2021

The document discusses the costs associated with reading privacy policies on social media, estimating a national opportunity cost of 781 billion USD annually. It presents an experimental study aimed at helping individuals make better online disclosure decisions through various nudges, such as picture, timer, and sentiment nudges. The findings indicate that these interventions can lead to improved user decision-making regarding privacy settings and post frequency.

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Antony Gabriel
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26 views

7.2-2021

The document discusses the costs associated with reading privacy policies on social media, estimating a national opportunity cost of 781 billion USD annually. It presents an experimental study aimed at helping individuals make better online disclosure decisions through various nudges, such as picture, timer, and sentiment nudges. The findings indicate that these interventions can lead to improved user decision-making regarding privacy settings and post frequency.

Uploaded by

Antony Gabriel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Privacy and Security in Online

Social Media
Course on NPTEL
NOC21-CS28
Week 7.2

Ponnurangam Kumaraguru (“PK”)


Full Professor
ACM Distinguished Speaker
fb/ponnurangam.kumaraguru, @ponguru
Cost of reading privacy policies
⚫What would happen if everyone read the
privacy policy for each site they visited once
each month?
⚫Time = 244/hours year
⚫Cost = USD 3,534/year
⚫National opportunity cost for reading privacy
policy = 781 billion USD

A. McDonald and L. Cranor. The Cost of Reading Privacy Policies. I/S: “A


Journal of Law and Policy for the Information Society. 2008 Privacy Year in
Review Issue. http://lorrie.cranor.org/pubs/readingPolicyCost-authorDraft.pdf

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Goals
⚫To help individuals avoid regrettable online
disclosures

3
Facemail from MIT

4
Experimental setup
⚫Picture nudge
⚫“These people, your friends, and FRIENDS OF
YOUR FRIENDS can see your post.”

5
Experimental setup
⚫Timer nudge

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Experimental setup
⚫Sentiment nudge

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Methodology
⚫Chrome browser
⚫Exit survey, follow-up interviews
⚫IRB approved
⚫Recruitment
- Craiglist, flyers, emails, etc.
⚫21 participants who completed the field
study and 13 participated in the interviews

8
Analysis metrics
⚫Number of changes in inline privacy settings
⚫Number of cancelled or edited posts
⚫Posts frequency
⚫Topic sensitivity

9
Profile picture nudge
⚫One participant changed from “Friends” to
“Friends except acquaintances” when she
posted “Survived one of the craziest, most
exhausting days ever!”
⚫Another participant ended up cancelling “a
couple of posts” because of the profile
picture nudge

10
Timer nudge
⚫One participant mentioned “at times
annonying and at time handy”
- Wait for timer to expire or hit “post now”
- Make it more public when it was “venting” type
⚫Another participant said, made me think
about the posts
- Cancelled a few because of thinking

11
Sentiment nudge
⚫Nudge was missing the context
- Error in finding the sentiment
⚫Many participants cancelled their posts
because of the nudge
⚫Post frequency reduced for sensitive
information, 13 → 7

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Conclusion

⚫ Interventions help users make better


decision
⚫ More work is needed to understand which
type of nudge works in which context

13
Thank you
[email protected]
precog.iiitd.edu.in
fb/ponnurangam.kumaraguru

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