DNYANSAGAR INSTITUTE OF MANAGEMENT AND RESEARCH
MBA-II / SEM-IV / (2024-25)
COMPREHENSIVE CONCURRENT EVALUATION
Faculty Name: Prof. Ujjval More
Subject: Artificial Intelligence in Business Applications Sub Code: 404 SC–BA-06
Sr. No. Parameter / Component Marks Date of Exam/Submission
1 Written Home Assignment 50 03/03/2025
2 Case Study 50 08/03/2025
3 End Semester Examination 50
Component 1. Written Home Assignment
Instructions:
1. The last date of Submission is 08/03/2025.
2. Written Home Assignment should be hand written and in your own words; copied Written
Home Assignment and case study from peers onother open sources will not be considered for
assessment.
3. The content should cover all the points & justify the marks for Written Home Assignment and
case study.
4. Incomplete Written Home Assignment will not be accepted.
5. Student name, specialization, written Home Assignment questions must be clearly mentioned.
Prof. Ujjval More www.dimr.edu.in
DNYANSAGAR INSTITUTE OF MANAGEMENT AND RESEARCH
Component 1. : Written Home Assignment: (50 Marks)
1) How do we measure if Artificial Intelligence is acting like a human?
2) What is the Turing Test in Artificial Intelligence?
3) What is the difference between Strong Artificial Intelligence and Weak Artificial Intelligence?
4) What are the Examples of AI in real life?
5) How to choose an algorithm for a problem?
6) Give some real-world applications of AI.
7) How do Artificial intelligence, Machine Learning, and Deep Learning differ?
8) What are the different domains/Subsets of AI?
9) What is Deep Learning, and how is it used in the real world?
10) What is the intelligent agent in AI, and where are they used?
Component 2. Case Study: (50 Marks)
I. Introduction to AI and Programming Tools in Ecommerce
Background: DEF Tech, an online software retailer, wanted to streamline its operations and enhance
customer engagement by adopting artificial intelligence (AI) and programming tools. The company
faced challenges in managing customer service, personalizing user experiences, and automating
repetitive tasks. DEF Tech decided to integrate AI-powered tools and programming solutions to
optimize their ecommerce platform and improve efficiency.
Solution: DEF Tech implemented several AI and programming tools to address their pain points:
1. AI Chatbots for Customer Support: The company integrated an AI-powered chatbot on
their website that could answer frequently asked questions, guide users through product
selections, and provide 24/7 customer support. This reduced the workload of customer service
agents and improved response times.
2. Personalized Recommendations: By using machine learning algorithms, DEF Tech
implemented a recommendation engine that analyzed customer behavior and purchase history
to offer personalized product suggestions, increasing cross-selling opportunities and customer
satisfaction.
3. Automation Tools for Inventory Management: Using AI-powered software, DEF Tech
automated inventory management. The system used predictive analytics to forecast demand
trends and automatically restocked popular items, reducing stockouts and overstocking issues.
4. Data Analytics and Reporting Tools: The company adopted programming tools like Python
and R to process and analyze large datasets. This allowed them to gain insights into customer
behavior, sales trends, and marketing performance, enabling data-driven decision-making.
Results: The integration of AI and programming tools resulted in significant improvements for DEF
Tech. Customer satisfaction increased due to faster support responses, and sales grew by 18% thanks
to personalized product recommendations. Automation led to a 15% reduction in inventory costs, and
data analytics provided actionable insights that guided more effective marketing strategies.
Questions:
1. How did AI-powered chatbots and personalized recommendations contribute to DEF Tech's
improved customer engagement and sales growth?
2. In what ways did the use of programming tools for data analysis and inventory automation
enhance DEF Tech’s operational efficiency and cost management?
Prof. Ujjval More www.dimr.edu.in
DNYANSAGAR INSTITUTE OF MANAGEMENT AND RESEARCH
II. Leveraging Machine Learning and Data Mining for Ecommerce Optimization
Background: GHI Electronics, an online retailer of consumer electronics, wanted to improve its
product recommendations and customer retention. Despite a steady flow of traffic, many customers
were abandoning their shopping carts, and sales were not increasing as expected. The company
decided to implement machine learning and data mining techniques to better understand customer
behavior and personalize their offerings.
Solution: GHI Electronics adopted machine learning and data mining strategies to enhance the
customer experience and optimize sales:
1. Customer Segmentation through Data Mining: The company used data mining techniques
to analyze customer data, such as browsing habits, purchase history, and demographic
information. This helped them segment their customers into distinct groups, each with unique
preferences and behaviors. By understanding these segments, they could tailor marketing
campaigns to meet specific customer needs.
2. Predictive Analytics for Product Recommendations: Machine learning algorithms were
applied to predict which products a customer was most likely to purchase based on their past
behavior and similar customers' actions. These recommendations were displayed on the
homepage, product pages, and in follow-up emails, resulting in a more personalized shopping
experience.
3. Churn Prediction Model: Using machine learning, GHI Electronics built a churn prediction
model that identified customers likely to abandon the brand. The model analyzed factors like
purchase frequency, average order value, and engagement with promotional emails. The
company then reached out to these customers with targeted offers to improve retention rates.
4. Dynamic Pricing Strategy: Data mining was also used to analyze competitor prices,
customer demand, and seasonal trends. This allowed GHI Electronics to dynamically adjust
prices in real-time to remain competitive and maximize profits.
Results: After integrating machine learning and data mining techniques, GHI Electronics saw a 22%
increase in conversions and a 17% decrease in cart abandonment. Personalized product
recommendations led to higher average order values, and churn rates decreased by 10% due to
targeted retention strategies. The dynamic pricing model also improved profit margins by optimizing
product pricing.
Questions:
1. How did customer segmentation and predictive analytics help GHI Electronics personalize the
shopping experience and drive higher conversions?
2. In what ways did the use of machine learning for churn prediction and dynamic pricing
improve GHI Electronics’ customer retention and profitability?
Component 3. End Semester Examination: (50 Marks)
Prof. Ujjval More www.dimr.edu.in
