08. Game Theory (1)
08. Game Theory (1)
Theory of Games
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Two-person zero sum game illustration Two-person zero sum game illustration
Suppose there are two firms, A and B, selling a competing product, and are
now competing to gain a larger market share. Under these circumstances,
Table below shows the payoffs from various combination of strategies of A and B
the share gained by one player must be equal to the share lost by the
other player (sum of gains and losses equal zero).
Let us consider that each firm has a choice of three strategies to gain
market share: low advertising, high advertising, and quality improvement.
We also assume that currently they are sharing the market equally and
further that each of the firms can employ only one of the strategies at a Under the (𝑎1 , 𝑏1) strategy combination, A gains a market share of 12 percent,
time. There are 9 possible combinations of moves (3 x 3) as shown below: while under the (𝑎1 , 𝑏2) strategy combination A loses 8 percent market share. The
pay-off matrix is drawn from A’s point of view—a positive pay-off indicates that
the firm A has gained the market share at the expense of firm B while negative
pay-off imply B’s gain at A’s expense.
What is the best strategy for A and B, considering that both have the payoff
information associated with the various strategies, but do not know which strategy
the other player is going to adopt?
Conservatively, the players would expect the worst and proceed with their In the example, it is clear that the maximin strategy of A (𝑎2) and the
actions. minimax strategy of B (𝑏3), both lead to the same pay-off. By adopting the
Firm A would choose the maximum of the minimal pay-offs (maximin strategy). maximin strategy, A can stop B from lowering its (A’s) gain in market share
Since the minimal pay-offs corresponding to 𝑎1 , 𝑎2, 𝑎3 are respectively -8, 3, and - below 3 percent. Similarly, by adopting the minimax strategy, B can
10, firm A would select strategy 𝑎2. prevent A from taking any more share than 3 percent. The situation,
Similarly, B would adopt a cautious approach. When B adopts 𝑏1, it can expect therefore, is one of equilibrium. The point of equilibrium is known as the
firm A to employ 𝑎1 which will ensure firm A the maximum advantage. In a similar saddle point.
way, if B adopts 𝑏2 and 𝑏3, in both cases A would adopt 𝑎2. To minimize the
advantage accruing to A, the form would select a strategy that would yield the
least advantage to A. Hence B would select 𝑏3. Thus, B would adopt a minimax
strategy.
The resultant pay-off of A is 3. This is known as the value of the game (V), which
represents the final pay-off to the winning player.
Since the pay-off matrix is drawn from A’s point of view, if the value of the game
is positive, as in the present case, it is favorable to A while if the game value is
negative, the game is favorable to B.
a. No advertising, medium advertising, and heavy advertising for both firms will result in NT’s No adv. (𝑎1) 50 40 28 28
equal market share. Strategy Med. adv. (𝑎2) 70 50 45 45
b. NT with no advertising: 40 percent of the market with medium advertising by SR and 28 Heavy adv. (𝑎3) 75 52.5 50 50*
percent of the market with heavy advertising by SR
c. NT using medium advertising: 70 percent of the market with no advertising by Sr and Col. maximum 75 52.5 50*
45 market with heavy advertising by SR
d. NT using heavy advertising: 75 percent of the market with no advertising by SR and
52.5 percent of the market share with medium advertising by SR.
Based on the above information, identify the appropriate strategies for NR and
SR.
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The following is the pay-off matrix of a game being played by A and B. The problem does not have a saddle point. If A plays 𝑎1 , then B
Determine the optimal strategies for the players and the value of the would play 𝑏2 while for 𝑎2 played by A, B would choose to play 𝑏1 .
game.
So, if B knows what choice A will make then B can ensure that he
gains by choosing a strategy opposite to the one desired by A.
Thus, it is of utmost importance for A to make it difficult for B to guess
as to what choice he is going to make.
Similarly, B would like to make it very difficult for A to assess the
strategy he is likely to adopt.
It would pay each one of them to play either of the respective
strategies open to each with certain probability.
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In the above pay-off matrix, every element of the second row exceeds the
corresponding element of the third row. Clearly, A shall never prefer to play 𝑎3 ,
because, in comparison to this strategy, it shall be better off by adopting 𝑎2 ,
regardless of what strategy is adopted by B. Thus, 𝑎3 is dominated by 𝑎2 and
hence, it can be deleted.
Find the optimal strategies for A and B in the following game. Also
obtain the value of the game.
From the reduced matrix, we observe that the first column values are larger
than their counterparts in the third column. Since, B would like to minimize
the pay-offs to A, it would always prefer to choose 𝑏3 to 𝑏1. Thus, strategy 𝑏1
is dominated by strategy 𝑏3. Now, deleting 𝑏1, we have,
Further, deleting of 𝑎1 yields only 𝑎2 open to firm A. Since firm B loses more by choosing
𝑏2, it would adopt 𝑏3. Thus, the strategies are 𝑎2 and 𝑏3, and a value 3 as the solution to this
reduced 1 x 1 game.
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Removing the dominated strategy (𝑎3), the reduced matrix becomes: Two packaged food manufacturers ‘McFood’ and ‘BigBite’ are competing
for increasing market shares. The pay-off matrix shown in the following
table, describes the increase in market share for ‘Mcfood’ and decrease in
market share for ‘BigBite’. Determine the optimal strategies for both the
firms and also the value of the game.
Solution to Exercise 1
Thus, optimal strategy for McFood is (0. 0.5, 0.5, 0), for BigBite is (0.1, 0.9, 0.
0), and the value of the game V = 1.5