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Testing Template Mavin (1) .XLSX - Howrah - Medias

The media report provides performance metrics for four billboards in Kolkata targeting individuals aged 18 and above, with a focus on hospitals. Each location's impressions, reach, frequency, and socio-economic indicators are detailed, showcasing their effectiveness and audience engagement. The report highlights key statistics such as average dwell time, city population, and nearby landmarks for each site.

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santhosi.v
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9 views4 pages

Testing Template Mavin (1) .XLSX - Howrah - Medias

The media report provides performance metrics for four billboards in Kolkata targeting individuals aged 18 and above, with a focus on hospitals. Each location's impressions, reach, frequency, and socio-economic indicators are detailed, showcasing their effectiveness and audience engagement. The report highlights key statistics such as average dwell time, city population, and nearby landmarks for each site.

Uploaded by

santhosi.v
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Media Report

Behala Tram Depot


Billboard | 42ft x 40ft | Front Lit | Howrah | Kolkata
TargetGroup : 18 + Sec A+,A,B, POI Hospitals

Site Performance
Impressions (30 Days) Reach Other Details Aspect ratio 2.9/5
TG : 8,02,867 TG : 2,00,716 City Population : 1,02,38,450 Area 5.0/5
Frequency : 4 Clutter 5.0/5
Total : 28,33,650 Total : 7,08,412
LTS rating : 4.4/5 Elevation 4.0/5
Avg. Dwell Time : 12 sec Tilt 4.0/5

Frequency - Reach Frequency - TG Reach

F 1+ : 7,08,412 F 1+ : 2,00,716
F 2+ : 6,02,151 F 2+ : 1,70,609
F 3+ : 2,36,139 F 3+ : 66,906
F 4+ : 1,88,912 F 4+ : 53,525
F 5+ : 1,18,071 F 5+ : 33,453

Map View with Media Images

No site image available

Hourly traffic Monthly Impressions Estimates

Lit Not Lit

Avg. 28,33,650 20,78,010

Location Summary Within 1 KM Population: 80,052 as of 2020

Socio-economic indicators
Apartment complexes: 0
Average Realty Price: --
Restaurants: 51
Average Cost (For two persons): Rs. 370 (Rs. 100 - Rs. 1,100)

Landmarks nearby
Colleges: --
Supermarkets: --
Apartment complexes: --
School: MP Birla Foundation Higher Secondary School
Mall: --
Hospital: Vidyasagar Hospital

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Media Report
CR Avenue G C Avenue Crossing Fcg. Esplanad
Billboard | 42ft x 40ft | Front Lit | Howrah | Kolkata
TargetGroup : 18 + Sec A+,A,B, POI Hospitals

Site Performance
Impressions (30 Days) Reach Other Details Aspect ratio 2.9/5
TG : 6,20,859 TG : 88,694 City Population : 1,02,38,450 Area 5.0/5
Frequency : 7 Clutter 5.0/5
Total : 30,38,943 Total : 4,34,134
LTS rating : 4.4/5 Elevation 4.0/5
Avg. Dwell Time : 47 sec Tilt 4.0/5

Frequency - Reach Frequency - TG Reach

F 1+ : 4,34,134 F 1+ : 88,694
F 2+ : 3,54,777 F 2+ : 72,481
F 3+ : 1,58,717 F 3+ : 32,426
F 4+ : 1,40,045 F 4+ : 28,611
F 5+ : 88,696 F 5+ : 18,120

Map View with Media Images

No site image available

Hourly traffic Monthly Impressions Estimates

Lit Not Lit

Avg. 30,38,943 24,29,295

Location Summary Within 1 KM Population: 47,786 as of 2020

Socio-economic indicators
Apartment complexes: 0
Average Realty Price: --
Restaurants: 215
Average Cost (For two persons): Rs. 532 (Rs. 100 - Rs. 4,000)

Landmarks nearby
Colleges: --
Supermarkets: Big Bazaar Supermarket
Apartment complexes: --
School: Saint Anthony's High School
Mall: Simpark Mall
Hospital: Eden Hospital

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Media Report
Exide Crossing Fcg. Minto Park
Billboard | 42ft x 40ft | Front Lit | Howrah | Kolkata
TargetGroup : 18 + Sec A+,A,B, POI Hospitals

Site Performance
Impressions (30 Days) Reach Other Details Aspect ratio 2.9/5
TG : 11,80,864 TG : 2,95,215 City Population : 1,02,38,450 Area 5.0/5
Frequency : 4 Clutter 5.0/5
Total : 27,55,350 Total : 6,88,837
LTS rating : 4.4/5 Elevation 4.0/5
Avg. Dwell Time : 17 sec Tilt 4.0/5

Frequency - Reach Frequency - TG Reach

F 1+ : 6,88,837 F 1+ : 2,95,215
F 2+ : 5,90,432 F 2+ : 2,53,042
F 3+ : 1,72,210 F 3+ : 73,804
F 4+ : 1,35,309 F 4+ : 57,989
F 5+ : 1,10,708 F 5+ : 47,446

Map View with Media Images

No site image available

Hourly traffic Monthly Impressions Estimates

Lit Not Lit

Avg. 27,55,350 20,23,380

Location Summary Within 1 KM Population: 68,985 as of 2020

Socio-economic indicators
Apartment complexes: 3
Average Realty Price: Rs. 6,245 per sq. ft (Rs. 3,618 - Rs. 8,710 per sq. ft)
Restaurants: 257
Average Cost (For two persons): Rs. 601 (Rs. 100 - Rs. 2,600)

Landmarks nearby
Colleges: Bishops College
Supermarkets: --
Apartment complexes: --
School: Birla High School
Mall: Vardan
Hospital: Belle Vue Clinic

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Media Report
James 29 Pally
Billboard | 42ft x 40ft | Front Lit | Howrah | Kolkata
TargetGroup : 18 + Sec A+,A,B, POI Hospitals

Site Performance
Impressions (30 Days) Reach Other Details Aspect ratio 2.9/5
TG : 4,20,117 TG : 1,05,029 City Population : 1,02,38,450 Area 5.0/5
Frequency : 4 Clutter 5.0/5
Total : 24,60,690 Total : 6,15,172
LTS rating : 4.4/5 Elevation 4.0/5
Avg. Dwell Time : 39 sec Tilt 4.0/5

Frequency - Reach Frequency - TG Reach

F 1+ : 6,15,172 F 1+ : 1,05,029
F 2+ : 4,23,869 F 2+ : 72,367
F 3+ : 1,86,616 F 3+ : 31,861
F 4+ : 1,47,230 F 4+ : 25,136
F 5+ : 1,02,218 F 5+ : 17,451

Map View with Media Images

No site image available

Hourly traffic Monthly Impressions Estimates

Lit Not Lit

Avg. 24,60,690 18,27,900

Location Summary Within 1 KM Population: 1,03,044 as of 2020

Socio-economic indicators
Apartment complexes: 1
Average Realty Price: Rs. 6,188 per sq. ft (Rs. 6,188 - Rs. 6,188 per sq. ft)
Restaurants: 52
Average Cost (For two persons): Rs. 380 (Rs. 100 - Rs. 1,100)

Landmarks nearby
Colleges: --
Supermarkets: --
Apartment complexes: --
School: MP Birla Foundation Higher Secondary School
Mall: --
Hospital: Vidyasagar Hospital

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