Digital Marketing
Digital Marketing
SEMESTER INTERNSHIP
ANDHRA PRADESH
STATE COUNCIL OF HIGHER EDUCATION
(A STATUTORY BODY OF GOVERNMENT OF ANDHRA PRADESH)
PROGRAM BOOK FOR
SEMESTER INTERNSHIP
University
An Internship Report on
Department of
Submitted by:
Reg.No:
Department of
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Instructions to Students
Please read the detailed Guidelines on Internship hosted on the website of AP State
Council of Higher Education https://apsche.ap.gov.in
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13. Never be hesitant to ask questions to make sure you fully understand what
you need to do your work and to contribute to the organization.
14. Be regular in filling up your Program Book. It shall be filled up in your own
handwriting. Add additional sheets wherever necessary.
15. At the end of internship, you shall be evaluated by your Supervisor of the
intern organization.
16. There shall also be evaluation at the end of the internship by the Faculty
Guide and the Principal.
17. Do not meddle with the instruments/equipment you work with.
18. Ensure that you do not cause any disturbance to the regular activities of the
intern organization.
19. Be cordial but not too intimate with the employees of the intern organization
and your fellow interns.
20. You should understand that during the internship programme, you are the
ambassador of your College, and your behavior during the internship
programme is of utmost importance.
21. If you are involved in any discipline related issues, you will be withdrawn
from the internship programme immediately and disciplinary action shall be
initiated.
22. Do not forget to keep up your family pride and prestige of your College.
<<@>>
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Student’s Declaration
I, a student of
Program, Reg. No. of the Department of
College do hereby declare that I have completed the mandatory internship
from to in (Name of
the intern organization) under the Faculty Guideship of
(Name of the Faculty Guide), Department of
,
(Name of the College)
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Official Certification
This is to certify that (Name of
the student) Reg. No. has completed his/her Internship in
(Name of the Intern Organization) on
(Title of the Internship) under my
supervision as a part of partial fulfillment of the requirement for the
Degree of in the Department of
(Name of the College).
Endorsements
Faculty Guide
Principal
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Certificate from Intern Organization
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Acknowledgements
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Contents
On page
• Title/heading optimization
• URL optimization
• Content optimization
• Media optimization
• Keywords Density (LSI)
• Internal Links
• ALT Tags/ attribute/ text
• Font tags (bold/italic/underlines)
• Generating sitemap
• Inserting robot.txt file
• Creating menus/breadcrumbs/ submenu
• Footer optimization
• Header optimization
• Favicon optimization
• Social media icons optimization
Off page
Link building
• Directory submissions
• Blog commenting
• profile creation
• guest blogging
• press release
• Q & A platforms
• Document sharing
• Social bookmarking
• Articles submissions
• Press release submissions
• Search engine submissions
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Google Analytics
• Automatically collected data
• Customized reports
• Integration with other tools and platforms
• Ability to measure internal site search under behavior
• To understand why visitors are bouncing off your website
• To know the age, gender interest, device and location of your audience
• To understand which social platforms to target
• To understand what kind of content you should write
• To check if you are achieving goals
SMO
• Profile creation on Facebook, twitter, LinkedIn, reddit, pin interest,
Instagram
• Inserting cover images
• Adding description
• #tags optimization
• Posting regular content
• Creating images on canva
The internship report shall have a brief executive summary. It shall include five or
more Learning Objectives and Outcomes achieved, a brief description of the sector of
business and intern organization and summary of all the activities done by the intern
during the period.
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CHAPTER 2: OVERVIEW OF THE ORGANIZATION
Suggestive contents
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CHAPTER 3: INTERNSHIP PART
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ACTIVITY LOG FOR THE FIRST WEEK
Day – 1
Day - 2
Day – 4
Day – 5
Day –6
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WEEKLY REPORT
WEEK – 1 (From Dt………..….. to Dt .................... )
Detailed Report:
We learnt a how to check the content quantity and how will write geniune
content
We learnt a how will check the page and website ranking
We learnt a how will check broken links and how will fix the broken links
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ACTIVITY LOG FOR THE SECOND WEEK
Day – 1
Day - 2
Day – 3
Day – 4
Day – 5
Day –6
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WEEKLY REPORT
WEEK – 2 (From Dt………..….. to Dt .................... )
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ACTIVITY LOG FOR THE THIRD WEEK
Day – 1
Day - 2
Day – 3
Day – 4
Day – 5
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WEEKLY REPORT
WEEK – 3 (From Dt………..….. to Dt .................... )
Detailed Report:
We learnt how will check Google Search console checking removing links and errors
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ACTIVITY LOG FOR THE FORTH WEEK
Day – 1
Day – 4
Day – 5
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WEEKLY REPORT
WEEK – 4 (From Dt………..….. to Dt .................... )
Detailed Report:
We learnt how will Create new fb group , send a request Fb new groups and manage groups
We learnt how will Create new fb page, create a post, upload a post and manage page
We learnt how will Upload a image in linkdin, manage the linkdin and how will sent a new
connections
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ACTIVITY LOG FOR THE FIFTH WEEK
Day – 1
Day - 2
Day – 3
Day – 4
Day – 5
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WEEKLY REPORT
WEEK – 5 (From Dt………..….. to Dt .................... )
Detailed Report:
We learnt how will Create a pininterst account and uplaod a post and managing comments
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ACTIVITY LOG FOR THE SIXTH WEEK
Day – 4
Day – 5
Day –6
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WEEKLY REPORT
WEEK – 6 (From Dt………..….. to Dt .................... )
Detailed Report:
We learnt how will Create Quora Account, upload post and manage comments
We learnt how will Create Reddit Account, upload post and manage comments
We learnt how will Create Q & A Account, upload post and manage comments
We learnt how will How will edit the image in different styles
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ACTIVITY LOG FOR THE SEVEN WEEK
Day - 2
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WEEKLY REPORT
WEEK – 7 (From Dt………..….. to Dt .................... )
Detailed Report:
We learnt how will Ability to measure internal site search under behavior
We learnt how will understand why visitors are bouncing off your website
We learnt how will know the age, gender interst, device and location of your
audience
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ACTIVITY LOG FOR THE EIGTH WEEK
Day – 1
Day - 2
Day – 3
Day – 4
Day – 5
Day –6
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WEEKLY REPORT
WEEK – 8 (From Dt………..….. to Dt : Dt..................... )
Detailed Report:
We learnt how will create posts and upload posts
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ACTIVITY LOG FOR THE NINETH WEEK
Day – 1
Day - 2
Day – 3
Day – 4
Day – 5
Day –6
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WEEKLY REPORT
WEEK – 9 (From Dt………..….. to Dt ..................... )
Detailed Report:
We learnt how will create Text Ads
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ACTIVITY LOG FOR THE TENTH WEEK
Day – 1
Day - 2
Day – 3
Day – 4
Day – 5
Day –6
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WEEKLY REPORT
WEEK – 10 (From Dt………..….. to Dt .................... )
Detailed Report:
We learnt how will create Boosting ads
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ACTIVITY LOG FOR THE ELEVENTH WEEK
Day – 1
Day - 2
Day – 3
Day – 4
Day – 5
Day –6
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WEEKLY REPORT
WEEK – 11 (From Dt………..….. to Dt .................... )
Detailed Report:
We learnt how will create Lead ads
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ACTIVITY LOG FOR THE TWELVETH WEEK
Day – 1
Day - 2
Day – 3
Day – 4
Day – 5
Day –6
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WEEKLY REPORT
WEEK – 12 (From Dt………..….. to Dt .................... )
Detailed Report:
We learnt how will create Display ads
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ACTIVITY LOG FOR THE THIRTEENTH WEEK
Day Person
Brief description of the daily
& Learning Outcome In-Charge
activity
Date Signature
Day – 1
Day - 2
Day – 3
Day – 4
Day – 5
Day –6
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WEEKLY REPORT
WEEK – 13 (From Dt………..….. to Dt .................... )
Detailed Report:
We learnt how will create Right column ads
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ACTIVITY LOG FOR THE FOURTEENTH WEEK
Day Person
Brief description of the daily
& Learning Outcome In-Charge
activity
Date Signature
Day – 1
Day - 2
Day – 3
Day – 4
Day – 5
Day –6
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WEEKLY REPORT
WEEK – 14 (From Dt………..….. to Dt .................... )
Detailed Report:
We learnt how will create Banner ads
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ACTIVITY LOG FOR THE FIFTEENTH WEEK
Day – 1
Day - 2
Day – 3
Day – 4
Day – 5
Day –6
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WEEKLY REPORT
WEEK – 15 (From Dt………..….. to Dt .................... )
Detailed Report:
We learnt how will create App install ads
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CHAPTER 5: OUTCOMES DESCRIPTION
Describe the work environment you have experienced (in terms of people interactions,
facilities available and maintenance, clarity of job roles, protocols, procedures, processes,
discipline, time management, harmonious relationships, socialization, mutual support and
teamwork, motivation, space and ventilation, etc.)
The work environments I've experienced have varied, but they typically share several key elements
that contribute to a positive and productive atmosphere:
People Interactions: Interactions among colleagues are generally respectful, collaborative, and
supportive. There's a culture of open communication where ideas are welcomed, and feedback is
constructive. Team members are approachable, fostering a sense of camaraderie and teamwork.
Facilities and Maintenance: Workspaces are well-maintained and equipped with necessary
amenities to support productivity. This includes comfortable seating, adequate lighting, access to
computers and other equipment, and clean restroom facilities. Maintenance staff ensures that
facilities are regularly cleaned and maintained.
Clarity of Job Roles: Job roles and responsibilities are clearly defined, minimizing confusion and
ensuring that everyone understands their duties. This clarity helps in fostering accountability and
ensuring that tasks are completed efficiently.
Protocols, Procedures, and Processes: There are established protocols, procedures, and processes
for various tasks and operations. These guidelines help streamline workflows, maintain consistency,
and ensure compliance with organizational standards and industry regulations.
Discipline and Time Management: There's an emphasis on discipline and time management, with
expectations for punctuality and meeting deadlines. Employees are encouraged to prioritize tasks
effectively, manage their time efficiently, and minimize distractions to maximize productivity.
Mutual Support and Teamwork: There's a culture of mutual support where team members are
willing to lend a helping hand and provide encouragement to one another. Collaboration is valued,
and team members are encouraged to share knowledge and resources to achieve common goals.
Motivation: Efforts are made to foster motivation and engagement among employees. This may
include recognition programs, performance incentives, professional development opportunities, and
a supportive work culture that values employee well-being and growth.
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Space and Ventilation: Workspaces are designed to provide adequate space and ventilation,
ensuring comfort and well-being for employees. Natural light, ergonomic furniture, and temperature
control contribute to a pleasant and conducive work environment.
Overall, the work environments I've experienced prioritize effective communication, collaboration,
and a positive culture that supports employee well-being and success. These elements contribute to
a productive and fulfilling work experience for all team members.
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Describe the real time technical skills you have acquired (in terms of the job-
related skills and hands on experience)
As an AI, I don't possess personal experiences or skills. However, I can provide insights into
real-time technical skills that professionals often acquire in various job roles:
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These are just a few examples of technical skills relevant to various job roles in the
technology industry. Continuous learning, practice, and staying updated with emerging
technologies are essential for professionals to thrive in their careers.
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Describe the managerial skills you have acquired (in terms of planning, leadership,
team work, behaviour, workmanship, productive use of time, weekly improvement in
competencies, goal setting, decision making, performance analysis, etc.
While I don't have personal experiences, I can provide insights into managerial skills that
individuals commonly acquire:
1. Planning: Ability to develop strategic plans, set objectives, and outline actionable
steps to achieve goals. Skills in resource allocation, budgeting, and forecasting to
ensure efficient utilization of resources.
2. Leadership: Capacity to inspire and motivate team members, foster a positive work
culture, and lead by example. Skills in providing direction, coaching, and mentoring
to empower employees and drive performance.
3. Teamwork: Proficiency in collaborating with diverse teams, fostering open
communication, and building strong interpersonal relationships. Ability to leverage
individual strengths and promote a culture of mutual respect and cooperation.
4. Behavior: Demonstration of professionalism, integrity, and ethical conduct in all
interactions. Skills in conflict resolution, negotiation, and diplomacy to manage
challenging situations effectively.
5. Workmanship: Commitment to excellence and attention to detail in executing
tasks and projects. Ability to prioritize workload, meet deadlines, and deliver high-
quality results consistently.
6. Productive Use of Time: Effective time management skills to prioritize tasks,
delegate responsibilities, and minimize distractions. Capacity to optimize workflow
processes and streamline operations for increased productivity.
7. Weekly Improvement in Competencies: Dedication to continuous learning and
professional development. Skills in self-assessment, identifying areas for
improvement, and proactively seeking opportunities to enhance competencies.
8. Goal Setting: Setting SMART (Specific, Measurable, Achievable, Relevant, Time-
bound) goals aligned with organizational objectives. Ability to track progress, adjust
strategies as needed, and celebrate achievements.
9. Decision Making: Sound judgment and critical thinking skills to analyze
information, evaluate options, and make well-informed decisions. Capacity to weigh
risks, consider potential outcomes, and take decisive action.
10. Performance Analysis: Ability to assess individual and team performance using key
performance indicators (KPIs) and metrics. Skills in providing constructive feedback,
recognizing achievements, and implementing performance improvement strategies.
11. Adaptability: Flexibility and resilience to navigate change, overcome challenges,
and adjust plans in response to evolving circumstances. Capacity to embrace
innovation and lead organizational change initiatives.
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12. Communication: Strong verbal and written communication skills to convey ideas,
instructions, and feedback effectively. Ability to listen actively, clarify expectations,
and facilitate productive discussions.
These managerial skills are essential for effectively leading teams, driving organizational
success, and achieving personal and professional growth. Continuous practice, feedback,
and reflection are key to mastering these skills and becoming a successful manager.
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Describe how you could improve your communication skills (in terms of
improvement in oral communication, written communication, conversational abilities,
confidence levels while communicating, anxiety management, understanding others, getting
understood by others, extempore speech, ability to articulate the key points, closing the
conversation, maintaining niceties and protocols, greeting, thanking and appreciating others,
etc.,)
Improving communication skills is a continuous process that involves various aspects. Here
are some strategies to enhance different facets of communication:
1. Oral Communication:
• Practice speaking clearly and confidently in front of a mirror or record
yourself to identify areas for improvement.
• Seek opportunities to speak in public settings, such as presentations or
meetings, to build confidence and fluency.
• Enroll in public speaking courses or join clubs like Toastmasters to refine your
speaking skills.
2. Written Communication:
• Read extensively to expand vocabulary and improve writing style.
• Practice writing regularly, whether it's through journaling, blogging, or
drafting emails.
• Use tools like grammar checkers and writing guides to enhance clarity and
coherence in written communication.
3. Conversational Abilities:
• Engage in active listening by giving full attention to the speaker and
responding thoughtfully.
• Practice empathy by considering the perspective of the other person and
showing genuine interest in their thoughts and feelings.
• Develop the ability to initiate and sustain meaningful conversations by asking
open-ended questions and actively contributing to the discussion.
4. Confidence Levels:
• Build confidence through preparation and practice before important
conversations or presentations.
• Adopt positive body language, such as maintaining eye contact and standing
tall, to convey confidence.
• Visualize success and use positive affirmations to boost self-confidence and
overcome self-doubt.
5. Anxiety Management:
• Practice relaxation techniques, such as deep breathing or visualization, to
manage anxiety before challenging communication situations.
• Challenge negative thoughts and replace them with more positive and
empowering beliefs.
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• Gradually expose yourself to anxiety-inducing situations in a controlled
manner to desensitize yourself over time.
6. Understanding Others:
• Practice active listening by focusing on the speaker's message without
interrupting.
• Pay attention to non-verbal cues, such as body language and tone of voice,
to better understand the speaker's emotions and intentions.
• Ask clarifying questions and paraphrase the speaker's message to ensure
understanding.
7. Getting Understood by Others:
• Use clear and concise language to convey your message effectively.
• Provide examples or analogies to illustrate key points and enhance
comprehension.
• Encourage feedback and ask for clarification if needed to ensure that your
message is understood accurately.
8. Extempore Speech:
• Practice impromptu speaking by participating in spontaneous speaking
exercises or engaging in debates.
• Develop a repertoire of key points or anecdotes that can be adapted to
different topics or situations.
• Focus on maintaining structure and coherence while delivering
extemporaneous speeches.
9. Ability to Articulate Key Points:
• Identify the main ideas or objectives of your message and prioritize them for
emphasis.
• Use transition words and phrases to guide listeners through your points and
maintain coherence.
• Summarize key points at the end to reinforce understanding and provide
closure.
10. Closing the Conversation:
• Use closing statements or questions to signal the end of the conversation
and facilitate closure.
• Express appreciation for the interaction and invite further communication if
appropriate.
• Maintain professionalism and courtesy in parting remarks.
11. Maintaining Niceties and Protocols:
• Be mindful of cultural norms and etiquette when communicating with others.
• Use appropriate language and tone to convey respect and courtesy.
• Express gratitude and appreciation for others' time and contributions.
12. Greeting, Thanking, and Appreciating Others:
• Start conversations with a friendly greeting to establish rapport and goodwill.
• Express genuine appreciation for others' assistance, feedback, or
contributions.
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• Look for opportunities to recognize and acknowledge the efforts of others
publicly.
By focusing on these areas and practicing regularly, individuals can improve their
communication skills and become more effective communicators in various personal and
professional contexts.
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Describe how could you could enhance your abilities in group discussions, participation
in teams, contribution as a team member, leading a team/activity.
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12. Continuous Learning: Stay informed about industry trends, best practices, and
emerging technologies relevant to your team or activity. Seek out learning
opportunities, attend workshops or training sessions, and share knowledge with
team members.
By focusing on these areas and actively practicing these skills, individuals can enhance their
abilities in group discussions, team participation, contribution, and leadership, ultimately
contributing to the success of their teams and activities.
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Describe the technological developments you have observed and relevant to the
subject area of training (focus on digital technologies relevant to your job role)
These technological developments are shaping the landscape of AI and NLP, driving innovation,
and enabling a wide range of applications across industries. Staying updated with these
advancements is essential for professionals in the field to remain competitive and effectively
leverage digital technologies in their work
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Student Self Evaluation of the Short-Term Internship
Date of Evaluation:
1 Oral communication 1 2 3 4 5
2 Written communication 1 2 3 4 5
3 Proactiveness 1 2 3 4 5
4 Interaction ability with community 1 2 3 4 5
5 Positive Attitude 1 2 3 4 5
6 Self-confidence 1 2 3 4 5
7 Ability to learn 1 2 3 4 5
8 Work Plan and organization 1 2 3 4 5
9 Professionalism 1 2 3 4 5
10 Creativity 1 2 3 4 5
11 Quality of work done 1 2 3 4 5
12 Time Management 1 2 3 4 5
13 Understanding the Community 1 2 3 4 5
14 Achievement of Desired Outcomes 1 2 3 4 5
15 OVERALL PERFORMANCE 1 2 3 4 5
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Student Name: Registration No:
Date of Evaluation:
Please note that your evaluation shall be done independent of the Student’s self-
evaluation
1 Oral communication 1 2 3 4 5
2 Written communication 1 2 3 4 5
3 Proactiveness 1 2 3 4 5
4 Interaction ability with community 1 2 3 4 5
5 Positive Attitude 1 2 3 4 5
6 Self-confidence 1 2 3 4 5
7 Ability to learn 1 2 3 4 5
8 Work Plan and organization 1 2 3 4 5
9 Professionalism 1 2 3 4 5
10 Creativity 1 2 3 4 5
11 Quality of work done 1 2 3 4 5
12 Time Management 1 2 3 4 5
13 Understanding the Community 1 2 3 4 5
14 Achievement of Desired Outcomes 1 2 3 4 5
15 OVERALL PERFORMANCE 1 2 3 4 5
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PHOTOS & VIDEO LINKS
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EVALUATION
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Internal & External Evaluation for Semester Internship
Objectives:
• Explore career alternatives prior to graduation.
• To assess interests and abilities in the field of study.
• To develop communication, interpersonal and other critical skills in the
future job.
• To acquire additional skills required for the world of work.
• To acquire employment contacts leading directly to a full-time job following
graduation from college.
Assessment Model:
• There shall be both internal evaluation and external evaluation
• The Faculty Guide assigned is in-charge of the learning activities of the
students and for the comprehensive and continuous assessment of the
students.
• The assessment is to be conducted for 200 marks. Internal Evaluation for 50
marks and External Evaluation for 150 marks
• The number of credits assigned is 12. Later the marks shall be converted into
grades and grade points to include finally in the SGPA and CGPA.
• The weightings for Internal Evaluation shall be:
o Activity Log 10 marks
o Internship Evaluation 30 marks
o Oral Presentation 10 marks
• The weightings for External Evaluation shall be:
o Internship Evaluation 100 marks
o Viva-Voce 50 marks
• The External Evaluation shall be conducted by an Evaluation Committee
comprising of the Principal, Faculty Guide, Internal Expert and External
Expert nominated by the affiliating University. The Evaluation Committee
shall also consider the grading given by the Supervisor of the Intern
Organization.
• Activity Log is the record of the day-to-day activities. The Activity Log is
assessed on an individual basis, thus allowing for individual members within
groups to be assessed this way. The assessment will take into consideration
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the individual student’s involvement in the assigned work.
• While evaluating the student’s Activity Log, the following shall be
considered -
a. The individual student’s effort and commitment.
b. The originality and quality of the work produced by the individual
student.
c. The student’s integration and co-operation with the work assigned.
d. The completeness of the Activity Log.
• The Internship Evaluation shall include the following components and based
on Weekly Reports and Outcomes Description
a. Description of the Work Environment.
b. Real Time Technical Skills acquired.
c. Managerial Skills acquired.
d. Improvement of Communication Skills.
e. Team Dynamics
f. Technological Developments recorded.
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MARKS STATEMENT
(To be used by the Examiners)
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INTERNAL ASSESSMENT STATEMENT
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EXTERNAL ASSESSMENT STATEMENT
Maximum Marks
Sl.No Evaluation Criterion
Marks Awarded
1. Internship Evaluation 80
For the grading giving by the Supervisor of
2. 20
the Intern Organization
3. Viva-Voce 50
TOTAL 150
GRAND TOTAL (EXT. 50 M + INT. 100M) 200
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