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Digital Marketing

The document outlines the guidelines and requirements for a semester internship program organized by the Andhra Pradesh State Council of Higher Education. It includes instructions for students on how to conduct their internship, maintain a program book, and complete evaluations. Additionally, it provides a structure for reporting on the internship experience, including sections on the organization, activities performed, and learning outcomes.

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0% found this document useful (0 votes)
3 views93 pages

Digital Marketing

The document outlines the guidelines and requirements for a semester internship program organized by the Andhra Pradesh State Council of Higher Education. It includes instructions for students on how to conduct their internship, maintain a program book, and complete evaluations. Additionally, it provides a structure for reporting on the internship experience, including sections on the organization, activities performed, and learning outcomes.

Uploaded by

salmankhannimra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ZAQA

SEMESTER INTERNSHIP

ANDHRA PRADESH
STATE COUNCIL OF HIGHER EDUCATION
(A STATUTORY BODY OF GOVERNMENT OF ANDHRA PRADESH)
PROGRAM BOOK FOR

SEMESTER INTERNSHIP

University
An Internship Report on

(Title of the Semester Internship Program)

Submitted in accordance with the requirement for the degree of

Under the Faculty Guideship of

(Name of the Faculty Guide)

Department of

(Name of the College)

Submitted by:

(Name of the Student)

Reg.No:
Department of

(Name of the College)

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Instructions to Students

Please read the detailed Guidelines on Internship hosted on the website of AP State
Council of Higher Education https://apsche.ap.gov.in

1. It is mandatory for all the students to complete Semester internship either in V


Semester or in VI Semester.
2. Every student should identify the organization for internship in consultation
with the College Principal/the authorized person nominated by the Principal.
3. Report to the intern organization as per the schedule given by the College. You
must make your own arrangements for transportation to reach the
organization.
4. You should maintain punctuality in attending the internship. Daily attendance
is compulsory.
5. You are expected to learn about the organization, policies, procedures, and
processes by interacting with the people working in the organization and by
consulting the supervisor attached to the interns.
6. While you are attending the internship, follow the rules and regulations of the
intern organization.
7. While in the intern organization, always wear your College Identity Card.
8. If your College has a prescribed dress as uniform, wear the uniform daily, as
you attend to your assigned duties.
9. You will be assigned a Faculty Guide from your College. He/She will be
creating a WhatsApp group with your fellow interns. Post your daily activity
done and/or any difficulty you encounter during the internship.
10. Identify five or more learning objectives in consultation with your Faculty
Guide. These learning objectives can address:
a. Data and Information you are expected to collect about the
organization and/or industry.
b. Job Skills you are expected to acquire.
c. Development of professional competencies that lead to future career
success.
11. Practice professional communication skills with team members, co-interns,
and your supervisor. This includes expressing thoughts and ideas effectively
through oral, written, and non-verbal communication, and utilizing listening
skills.
12. Be aware of the communication culture in your work environment. Follow up
and communicate regularly with your supervisor to provide updates on your
progress with work assignments.

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13. Never be hesitant to ask questions to make sure you fully understand what
you need to do your work and to contribute to the organization.
14. Be regular in filling up your Program Book. It shall be filled up in your own
handwriting. Add additional sheets wherever necessary.
15. At the end of internship, you shall be evaluated by your Supervisor of the
intern organization.
16. There shall also be evaluation at the end of the internship by the Faculty
Guide and the Principal.
17. Do not meddle with the instruments/equipment you work with.
18. Ensure that you do not cause any disturbance to the regular activities of the
intern organization.
19. Be cordial but not too intimate with the employees of the intern organization
and your fellow interns.
20. You should understand that during the internship programme, you are the
ambassador of your College, and your behavior during the internship
programme is of utmost importance.
21. If you are involved in any discipline related issues, you will be withdrawn
from the internship programme immediately and disciplinary action shall be
initiated.
22. Do not forget to keep up your family pride and prestige of your College.

<<@>>

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Student’s Declaration
I, a student of
Program, Reg. No. of the Department of
College do hereby declare that I have completed the mandatory internship
from to in (Name of
the intern organization) under the Faculty Guideship of
(Name of the Faculty Guide), Department of
,
(Name of the College)

(Signature and Date)

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Official Certification
This is to certify that (Name of
the student) Reg. No. has completed his/her Internship in
(Name of the Intern Organization) on
(Title of the Internship) under my
supervision as a part of partial fulfillment of the requirement for the
Degree of in the Department of
(Name of the College).

This is accepted for evaluation.

(Signatory with Date and Seal)

Endorsements

Faculty Guide

Head of the Department

Principal

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Certificate from Intern Organization

This is to certify that (Name of the intern)


Reg. No of (Name of the
College) underwent internship in (Name of the
Intern Organization) from to

The overall performance of the intern during his/her internship is found to be


(Satisfactory/Not Satisfactory).

Authorized Signatory with Date and Seal

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Acknowledgements

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Contents

SEO ( Search Engine Optimization )


• On Page
• Off Page

On page
• Title/heading optimization
• URL optimization
• Content optimization
• Media optimization
• Keywords Density (LSI)
• Internal Links
• ALT Tags/ attribute/ text
• Font tags (bold/italic/underlines)
• Generating sitemap
• Inserting robot.txt file
• Creating menus/breadcrumbs/ submenu
• Footer optimization
• Header optimization
• Favicon optimization
• Social media icons optimization

Off page
Link building
• Directory submissions
• Blog commenting
• profile creation
• guest blogging
• press release
• Q & A platforms
• Document sharing
• Social bookmarking
• Articles submissions
• Press release submissions
• Search engine submissions

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Google Analytics
• Automatically collected data
• Customized reports
• Integration with other tools and platforms
• Ability to measure internal site search under behavior
• To understand why visitors are bouncing off your website
• To know the age, gender interest, device and location of your audience
• To understand which social platforms to target
• To understand what kind of content you should write
• To check if you are achieving goals

SMO
• Profile creation on Facebook, twitter, LinkedIn, reddit, pin interest,
Instagram
• Inserting cover images
• Adding description
• #tags optimization
• Posting regular content
• Creating images on canva

Google Search Console


• Review how your site is performing on Google.
• See which pages Google can find and index on your site.
• Submit sitemaps and individual URLs for crawling.
• Identify technical SEO errors.
• And much more.
Introduction to Google Ads
Google Ads

⚫ Google Ads Campaign Types


⚫ Keyword Research in Google Ads
⚫ Creating Effective Ad Copy
⚫ Google Ads Bidding Strategies
⚫ Quality Score and Ad Rank
⚫ Ad Budgeting and Cost Control
⚫ Google Ads Targeting Options
⚫ Ad Campaign Optimization
⚫ Google Ads for E-Commerce
⚫ Google Ads for Local Businesses
⚫ Google Ads and Mobile Advertising
⚫ Google Ads Policy and Compliance
⚫ Google Ads Trends and Future Developments
CHAPTER 1: EXECUTIVE SUMMARY

The internship report shall have a brief executive summary. It shall include five or
more Learning Objectives and Outcomes achieved, a brief description of the sector of
business and intern organization and summary of all the activities done by the intern
during the period.

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CHAPTER 2: OVERVIEW OF THE ORGANIZATION

Suggestive contents

A. Introduction of the Organization


B. Vision, Mission, and Values of the Organization
C. Policy of the Organization, in relation to the intern role
D. Organizational Structure
E. Roles and responsibilities of the employees in which the intern is placed.
F. Performance of the Organization in terms of turnover, profits, market
reach and market value.
G. Future Plans of the Organization.

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CHAPTER 3: INTERNSHIP PART

Description of the Activities/Responsibilities in the Intern Organization during Internship,


which shall include - details of working conditions, weekly work schedule, equipment used,
and tasks performed. This part could end by reflecting on what kind of skills the intern
acquired.

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ACTIVITY LOG FOR THE FIRST WEEK

Day Person In-


Brief description of the daily
& Learning Outcome Charge
activity
Date Signature

Introduction to Digital Marketing Digital marketing Overview

Day – 1

SEO ( search engine optimization ) in On title,description, URL,


Page favicon

Day - 2

SEO ( search engine optimization ) in On Website ranking, Page


Page ranking, website speed,
website size
Day – 3

SEO ( search engine optimization ) in On Plogarithm content, content


Page quantity, rewrite content

Day – 4

SEO ( search engine optimization ) in On Keywords and types of


Page keywords

Day – 5

SEO ( search engine optimization ) in On Broken links, robotics,


Page sitemap

Day –6

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WEEKLY REPORT
WEEK – 1 (From Dt………..….. to Dt .................... )

Objective of the Activity Done:

Detailed Report:

Introduction to digital marketing

We learnt a how to check the content quantity and how will write geniune
content
We learnt a how will check the page and website ranking

We learnt a how will check broken links and how will fix the broken links

We learnt a how will check on page optimization

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ACTIVITY LOG FOR THE SECOND WEEK

Day Person In-


Brief description of the daily
& Learning Outcome Charge
activity
Date Signature

SEO ( search engine optimization ) in Create blog


Off Page

Day – 1

SEO ( search engine optimization ) in Providing social book


Off Page marking site links

Day - 2

SEO ( search engine optimization ) in Providing article


Off Page submissions

Day – 3

SEO ( search engine optimization ) in Providing forum


Off Page submissions

Day – 4

SEO ( search engine optimization ) in Providing web 2.0


Off Page submissions

Day – 5

SEO ( search engine optimization ) in Providing blog commenting


Off Page

Day –6

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WEEKLY REPORT
WEEK – 2 (From Dt………..….. to Dt .................... )

Objective of the Activity Done:


Detailed Report:

We learnt how will create Create blog

We learnt how will create social book marking site links

We learnt how will create article


submissions

We learnt how will create forum submissions


We learnt how will create web 2.0 submissions
We learnt how will create blog commenting

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ACTIVITY LOG FOR THE THIRD WEEK

Day Person In-


Brief description of the daily
& Learning Outcome Charge
activity
Date Signature

Digital Marketing Google analytics


overview

Day – 1

Digital Marketing Google analytics behaviour


overview

Day - 2

Digital Marketing Google analytics pages


overview

Day – 3

Digital Marketing Google Search console


sitemap submission

Day – 4

Digital Marketing Google Search console


checking sitemaps

Day – 5

Digital Marketing Google Search console


checking removing links and
errors
Day –6

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WEEKLY REPORT
WEEK – 3 (From Dt………..….. to Dt .................... )

Objective of the Activity Done:

Detailed Report:

We learnt how will check Google analytics overview

We learnt how will check Google analytics behaviour overview

We learnt how will check Google analytics pages overview

We learnt how will check Google Search console sitemap submission

We learnt how will check Google Search console checking sitemaps

We learnt how will check Google Search console checking removing links and errors

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ACTIVITY LOG FOR THE FORTH WEEK

Day Person In-


Brief description of the daily
& Learning Outcome Charge
activity
Date Signature

Social Media Optimization Creating Fb , create posts ans


upload posts

Day – 1

Social Media Optimization Create new fb group , send a


request Fb new groups and
manage groups
Day - 2

Social Media Optimization Create new fb page, create a


post, upload a post and
manage page
Day – 3

Social Media Optimization Manage fb comments and


requests

Day – 4

Social Media Optimization Create linkdin account and


account settings

Day – 5

Social Media Optimization Upload a image in linkdin,


manage the linkdin and how
will sent a new connections
Day –6

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WEEKLY REPORT
WEEK – 4 (From Dt………..….. to Dt .................... )

Objective of the Activity Done:

Detailed Report:

We learnt how will Creating Fb , create posts ans upload posts

We learnt how will Create new fb group , send a request Fb new groups and manage groups

We learnt how will Create new fb page, create a post, upload a post and manage page

We learnt how will Manage fb comments and requests

We learnt how will Create linkdin account and account settings

We learnt how will Upload a image in linkdin, manage the linkdin and how will sent a new

connections

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ACTIVITY LOG FOR THE FIFTH WEEK

Day Person In-


Brief description of the daily
& Learning Outcome Charge
activity
Date Signature

Social Media Optimization Create instagram account


and settings

Day – 1

Social Media Optimization Upload a post in instagram ,


manage comments

Day - 2

Social Media Optimization Manage instgram account


and privacy settings

Day – 3

Social Media Optimization Create twitter account and


settings

Day – 4

Social Media Optimization Upload a post in twitter and


manage comments

Day – 5

Social Media Optimization Create a pininterst account


and uplaod a post and
managing comments
Day –6

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WEEKLY REPORT
WEEK – 5 (From Dt………..….. to Dt .................... )

Objective of the Activity Done:

Detailed Report:

We learnt how will Create instagram account and settings

We learnt how will Upload a post in Instagram , manage comments

We learnt how will Manage instgram account and privacy settings

We learnt how will Create twitter account and


settings

We learnt how will Upload a post in twitter and manage comments

We learnt how will Create a pininterst account and uplaod a post and managing comments

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ACTIVITY LOG FOR THE SIXTH WEEK

Day Person In-


Brief description of the daily
& Learning Outcome Charge
activity
Date Signature

Social Media Optimization Create Quora Account,


upload post and manage
comments
Day – 1

Social Media Optimization Create Reddit


Account, upload post
and manage comments
Day - 2

Social Media Optimization Create Q & A Account,


upload post and
manage comments
Day – 3

Canva How to create a image in


canva

Day – 4

Canva How will do modifications in


text, color in canva

Day – 5

Canva How will edit the image in


different styles

Day –6

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WEEKLY REPORT
WEEK – 6 (From Dt………..….. to Dt .................... )

Objective of the Activity Done:

Detailed Report:

We learnt how will Create Quora Account, upload post and manage comments

We learnt how will Create Reddit Account, upload post and manage comments

We learnt how will Create Q & A Account, upload post and manage comments

We learnt how will How to create a image in canva

We learnt how will How will do modifications in text, color in canva

We learnt how will How will edit the image in different styles

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Page No
ACTIVITY LOG FOR THE SEVEN WEEK

Day Person In-


Brief description of the daily
& Learning Outcome Charge
activity
Date Signature

Google analytics Automatically


collected data
Day – 1

Google analytics Customized reports

Day - 2

Google analytics Integration with other


tools and platforms
Day – 3

Google analytics Ability to measure


internal site search
under behavior
Day – 4

Google analytics To understand why


visitors are bouncing
off your website
Day – 5

Google analytics To know the age, gender


interst, device and
location of your audience
Day –6

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WEEKLY REPORT
WEEK – 7 (From Dt………..….. to Dt .................... )

Objective of the Activity Done:

Detailed Report:

We learnt how will Automatically collected data

We learnt how will Customized reports

We learnt how will Integration with other tools and platforms

We learnt how will Ability to measure internal site search under behavior

We learnt how will understand why visitors are bouncing off your website

We learnt how will know the age, gender interst, device and location of your
audience

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ACTIVITY LOG FOR THE EIGTH WEEK

Day Person In-


Brief description of the daily
& Learning Outcome Charge
activity
Date Signature

Social Media Optimization create posts and upload


posts

Day – 1

Social Media Optimization Create Fb new groups

Day - 2

Social Media Optimization Create new fb page

Day – 3

Social Media Optimization Manage fb comments

Day – 4

Social Media Optimization Create linkdin account


settings

Day – 5

Social Media Optimization In linkdin how will sent a


new connections

Day –6

Page No
WEEKLY REPORT
WEEK – 8 (From Dt………..….. to Dt : Dt..................... )

Objective of the Activity Done:

Detailed Report:
We learnt how will create posts and upload posts

We learnt how will Create Fb new groups

We learnt how will Create new fb page

We learnt how will Manage fb comments

We learnt how will Create linkdin account settings

We learnt how will In linkdin how will sent a new connections

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ACTIVITY LOG FOR THE NINETH WEEK

Day Person In-


Brief description of the daily
& Learning Outcome Charge
activity
Date Signature

SEM Text Ads

Day – 1

SEM Text Ads

Day - 2

SEM Text Ads

Day – 3

SEM Text Ads

Day – 4

SEM Text Ads

Day – 5

SEM Text Ads

Day –6

Page No
WEEKLY REPORT
WEEK – 9 (From Dt………..….. to Dt ..................... )

Objective of the Activity Done:

Detailed Report:
We learnt how will create Text Ads

We learnt how will create Text Ads

We learnt how will create Text Ads

We learnt how will create Text Ads

We learnt how will create Text Ads

We learnt how will create Text Ads

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ACTIVITY LOG FOR THE TENTH WEEK

Day Person In-


Brief description of the daily
& Learning Outcome Charge
activity
Date Signature

SEM Boosting ads

Day – 1

SEM Boosting ads

Day - 2

SEM Boosting ads

Day – 3

SEM Boosting ads

Day – 4

SEM Boosting ads

Day – 5

SEM Boosting ads

Day –6

Page No
WEEKLY REPORT
WEEK – 10 (From Dt………..….. to Dt .................... )

Objective of the Activity Done:

Detailed Report:
We learnt how will create Boosting ads

We learnt how will create Boosting ads

We learnt how will create Boosting ads

We learnt how will create Boosting ads

We learnt how will create Boosting ads

We learnt how will create Boosting ads

Page No
ACTIVITY LOG FOR THE ELEVENTH WEEK

Day Person In-


Brief description of the daily
& Learning Outcome Charge
activity
Date Signature

SEM Lead ads

Day – 1

SEM Lead ads

Day - 2

SEM Lead ads

Day – 3

SEM Lead ads

Day – 4

SEM Lead ads

Day – 5

SEM Lead ads

Day –6

Page No
WEEKLY REPORT
WEEK – 11 (From Dt………..….. to Dt .................... )

Objective of the Activity Done:

Detailed Report:
We learnt how will create Lead ads

We learnt how will create Lead ads

We learnt how will create Lead ads

We learnt how will create Lead ads

We learnt how will create Lead ads

We learnt how will create Lead ads

Page No
Page No
ACTIVITY LOG FOR THE TWELVETH WEEK

Day Person In-


Brief description of the daily
& Learning Outcome Charge
activity
Date Signature

SEM Display ads

Day – 1

SEM Display ads

Day - 2

SEM Display ads

Day – 3

SEM Display ads

Day – 4

SEM Display ads

Day – 5

SEM Display ads

Day –6

Page No
WEEKLY REPORT
WEEK – 12 (From Dt………..….. to Dt .................... )

Objective of the Activity Done:

Detailed Report:
We learnt how will create Display ads

We learnt how will create Display ads

We learnt how will create Display ads

We learnt how will create Display ads

We learnt how will create Display ads

We learnt how will create Display ads

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ACTIVITY LOG FOR THE THIRTEENTH WEEK

Day Person
Brief description of the daily
& Learning Outcome In-Charge
activity
Date Signature

SEM Right column ads

Day – 1

SEM Right column ads

Day - 2

SEM Right column ads

Day – 3

SEM Right column ads

Day – 4

SEM Right column ads

Day – 5

SEM Right column ads

Day –6

Page No
WEEKLY REPORT
WEEK – 13 (From Dt………..….. to Dt .................... )

Objective of the Activity Done:

Detailed Report:
We learnt how will create Right column ads

We learnt how will create Right column ads

We learnt how will create Right column ads

We learnt how will create Right column ads

We learnt how will create Right column ads

We learnt how will create Right column ads

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ACTIVITY LOG FOR THE FOURTEENTH WEEK

Day Person
Brief description of the daily
& Learning Outcome In-Charge
activity
Date Signature

SEM Banner ads

Day – 1

SEM Banner ads

Day - 2

SEM Banner ads

Day – 3

SEM Banner ads

Day – 4

SEM Banner ads

Day – 5

SEM Banner ads

Day –6

Page No
WEEKLY REPORT
WEEK – 14 (From Dt………..….. to Dt .................... )

Objective of the Activity Done:

Detailed Report:
We learnt how will create Banner ads

We learnt how will create Banner ads

We learnt how will create Banner ads

We learnt how will create Banner ads

We learnt how will create Banner ads

We learnt how will create Banner ads

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ACTIVITY LOG FOR THE FIFTEENTH WEEK

Day Person In-


Brief description of the daily
& Learning Outcome Charge
activity
Date Signature

SEM App install ads

Day – 1

SEM App install ads

Day - 2

SEM App install ads

Day – 3

SEM App install ads

Day – 4

SEM App install ads

Day – 5

SEM App install ads

Day –6

Page No
WEEKLY REPORT
WEEK – 15 (From Dt………..….. to Dt .................... )

Objective of the Activity Done:

Detailed Report:
We learnt how will create App install ads

We learnt how will create App install ads

We learnt how will create App install ads

We learnt how will create App install ads

We learnt how will create App install ads

We learnt how will create App install ads

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CHAPTER 5: OUTCOMES DESCRIPTION

Describe the work environment you have experienced (in terms of people interactions,
facilities available and maintenance, clarity of job roles, protocols, procedures, processes,
discipline, time management, harmonious relationships, socialization, mutual support and
teamwork, motivation, space and ventilation, etc.)

The work environments I've experienced have varied, but they typically share several key elements
that contribute to a positive and productive atmosphere:

People Interactions: Interactions among colleagues are generally respectful, collaborative, and
supportive. There's a culture of open communication where ideas are welcomed, and feedback is
constructive. Team members are approachable, fostering a sense of camaraderie and teamwork.

Facilities and Maintenance: Workspaces are well-maintained and equipped with necessary
amenities to support productivity. This includes comfortable seating, adequate lighting, access to
computers and other equipment, and clean restroom facilities. Maintenance staff ensures that
facilities are regularly cleaned and maintained.

Clarity of Job Roles: Job roles and responsibilities are clearly defined, minimizing confusion and
ensuring that everyone understands their duties. This clarity helps in fostering accountability and
ensuring that tasks are completed efficiently.

Protocols, Procedures, and Processes: There are established protocols, procedures, and processes
for various tasks and operations. These guidelines help streamline workflows, maintain consistency,
and ensure compliance with organizational standards and industry regulations.

Discipline and Time Management: There's an emphasis on discipline and time management, with
expectations for punctuality and meeting deadlines. Employees are encouraged to prioritize tasks
effectively, manage their time efficiently, and minimize distractions to maximize productivity.

Harmonious Relationships: Relationships among colleagues are characterized by mutual respect,


trust, and support. Conflict resolution mechanisms are in place to address any disagreements or
misunderstandings constructively, fostering a harmonious work environment.

Socialization and Teamwork: Socialization and team-building activities are encouraged to


strengthen bonds among team members. From informal gatherings to organized events, these
activities promote teamwork, collaboration, and a sense of belonging.

Mutual Support and Teamwork: There's a culture of mutual support where team members are
willing to lend a helping hand and provide encouragement to one another. Collaboration is valued,
and team members are encouraged to share knowledge and resources to achieve common goals.

Motivation: Efforts are made to foster motivation and engagement among employees. This may
include recognition programs, performance incentives, professional development opportunities, and
a supportive work culture that values employee well-being and growth.

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Space and Ventilation: Workspaces are designed to provide adequate space and ventilation,
ensuring comfort and well-being for employees. Natural light, ergonomic furniture, and temperature
control contribute to a pleasant and conducive work environment.

Overall, the work environments I've experienced prioritize effective communication, collaboration,
and a positive culture that supports employee well-being and success. These elements contribute to
a productive and fulfilling work experience for all team members.

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Describe the real time technical skills you have acquired (in terms of the job-
related skills and hands on experience)

As an AI, I don't possess personal experiences or skills. However, I can provide insights into
real-time technical skills that professionals often acquire in various job roles:

1. Programming Languages: Proficiency in programming languages such as Python,


Java, JavaScript, C++, or others depending on the job requirements. This includes
writing clean, efficient, and maintainable code to develop software applications or
solutions.
2. Web Development: Skills in web development technologies such as HTML, CSS,
and JavaScript, along with frameworks like React, Angular, or Vue.js. This involves
building responsive, interactive, and visually appealing websites or web applications.
3. Database Management: Experience with database systems like SQL or NoSQL,
including querying, data manipulation, database design, and optimization.
Proficiency in database technologies such as MySQL, PostgreSQL, MongoDB, or
SQLite.
4. Software Development: Knowledge of software development methodologies such
as Agile, Scrum, or Kanban. Experience with version control systems like Git for
managing code repositories and collaborative development.
5. Cloud Computing: Familiarity with cloud platforms such as AWS, Azure, or Google
Cloud, including services like compute, storage, networking, and databases. Skills in
deploying, managing, and scaling applications on cloud infrastructure.
6. DevOps Practices: Understanding of DevOps principles and practices, including
continuous integration, continuous delivery, and infrastructure automation.
Experience with DevOps tools like Docker, Kubernetes, Jenkins, or Ansible for
building and deploying software.
7. Data Analysis: Proficiency in data analysis and visualization using tools like pandas,
NumPy, Matplotlib, or Tableau. Skills in cleaning, processing, analyzing, and
interpreting large datasets to extract insights and support decision-making.
8. Machine Learning and AI: Understanding of machine learning algorithms and
techniques, along with experience using libraries like TensorFlow, scikit-learn, or
PyTorch for developing and deploying machine learning models. Skills in data
preprocessing, model training, evaluation, and deployment.
9. Cybersecurity: Knowledge of cybersecurity concepts, best practices, and tools for
securing networks, systems, and data. Skills in threat detection, vulnerability
assessment, incident response, and security compliance.
10. Mobile Development: Proficiency in mobile app development for iOS or Android
platforms using languages like Swift, Kotlin, or Flutter. Experience with mobile
development frameworks, APIs, and UI/UX design principles.

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These are just a few examples of technical skills relevant to various job roles in the
technology industry. Continuous learning, practice, and staying updated with emerging
technologies are essential for professionals to thrive in their careers.

Page No
Page No
Describe the managerial skills you have acquired (in terms of planning, leadership,
team work, behaviour, workmanship, productive use of time, weekly improvement in
competencies, goal setting, decision making, performance analysis, etc.

While I don't have personal experiences, I can provide insights into managerial skills that
individuals commonly acquire:

1. Planning: Ability to develop strategic plans, set objectives, and outline actionable
steps to achieve goals. Skills in resource allocation, budgeting, and forecasting to
ensure efficient utilization of resources.
2. Leadership: Capacity to inspire and motivate team members, foster a positive work
culture, and lead by example. Skills in providing direction, coaching, and mentoring
to empower employees and drive performance.
3. Teamwork: Proficiency in collaborating with diverse teams, fostering open
communication, and building strong interpersonal relationships. Ability to leverage
individual strengths and promote a culture of mutual respect and cooperation.
4. Behavior: Demonstration of professionalism, integrity, and ethical conduct in all
interactions. Skills in conflict resolution, negotiation, and diplomacy to manage
challenging situations effectively.
5. Workmanship: Commitment to excellence and attention to detail in executing
tasks and projects. Ability to prioritize workload, meet deadlines, and deliver high-
quality results consistently.
6. Productive Use of Time: Effective time management skills to prioritize tasks,
delegate responsibilities, and minimize distractions. Capacity to optimize workflow
processes and streamline operations for increased productivity.
7. Weekly Improvement in Competencies: Dedication to continuous learning and
professional development. Skills in self-assessment, identifying areas for
improvement, and proactively seeking opportunities to enhance competencies.
8. Goal Setting: Setting SMART (Specific, Measurable, Achievable, Relevant, Time-
bound) goals aligned with organizational objectives. Ability to track progress, adjust
strategies as needed, and celebrate achievements.
9. Decision Making: Sound judgment and critical thinking skills to analyze
information, evaluate options, and make well-informed decisions. Capacity to weigh
risks, consider potential outcomes, and take decisive action.
10. Performance Analysis: Ability to assess individual and team performance using key
performance indicators (KPIs) and metrics. Skills in providing constructive feedback,
recognizing achievements, and implementing performance improvement strategies.
11. Adaptability: Flexibility and resilience to navigate change, overcome challenges,
and adjust plans in response to evolving circumstances. Capacity to embrace
innovation and lead organizational change initiatives.

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12. Communication: Strong verbal and written communication skills to convey ideas,
instructions, and feedback effectively. Ability to listen actively, clarify expectations,
and facilitate productive discussions.

These managerial skills are essential for effectively leading teams, driving organizational
success, and achieving personal and professional growth. Continuous practice, feedback,
and reflection are key to mastering these skills and becoming a successful manager.

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Describe how you could improve your communication skills (in terms of
improvement in oral communication, written communication, conversational abilities,
confidence levels while communicating, anxiety management, understanding others, getting
understood by others, extempore speech, ability to articulate the key points, closing the
conversation, maintaining niceties and protocols, greeting, thanking and appreciating others,
etc.,)

Improving communication skills is a continuous process that involves various aspects. Here
are some strategies to enhance different facets of communication:

1. Oral Communication:
• Practice speaking clearly and confidently in front of a mirror or record
yourself to identify areas for improvement.
• Seek opportunities to speak in public settings, such as presentations or
meetings, to build confidence and fluency.
• Enroll in public speaking courses or join clubs like Toastmasters to refine your
speaking skills.
2. Written Communication:
• Read extensively to expand vocabulary and improve writing style.
• Practice writing regularly, whether it's through journaling, blogging, or
drafting emails.
• Use tools like grammar checkers and writing guides to enhance clarity and
coherence in written communication.
3. Conversational Abilities:
• Engage in active listening by giving full attention to the speaker and
responding thoughtfully.
• Practice empathy by considering the perspective of the other person and
showing genuine interest in their thoughts and feelings.
• Develop the ability to initiate and sustain meaningful conversations by asking
open-ended questions and actively contributing to the discussion.
4. Confidence Levels:
• Build confidence through preparation and practice before important
conversations or presentations.
• Adopt positive body language, such as maintaining eye contact and standing
tall, to convey confidence.
• Visualize success and use positive affirmations to boost self-confidence and
overcome self-doubt.
5. Anxiety Management:
• Practice relaxation techniques, such as deep breathing or visualization, to
manage anxiety before challenging communication situations.
• Challenge negative thoughts and replace them with more positive and
empowering beliefs.

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• Gradually expose yourself to anxiety-inducing situations in a controlled
manner to desensitize yourself over time.
6. Understanding Others:
• Practice active listening by focusing on the speaker's message without
interrupting.
• Pay attention to non-verbal cues, such as body language and tone of voice,
to better understand the speaker's emotions and intentions.
• Ask clarifying questions and paraphrase the speaker's message to ensure
understanding.
7. Getting Understood by Others:
• Use clear and concise language to convey your message effectively.
• Provide examples or analogies to illustrate key points and enhance
comprehension.
• Encourage feedback and ask for clarification if needed to ensure that your
message is understood accurately.
8. Extempore Speech:
• Practice impromptu speaking by participating in spontaneous speaking
exercises or engaging in debates.
• Develop a repertoire of key points or anecdotes that can be adapted to
different topics or situations.
• Focus on maintaining structure and coherence while delivering
extemporaneous speeches.
9. Ability to Articulate Key Points:
• Identify the main ideas or objectives of your message and prioritize them for
emphasis.
• Use transition words and phrases to guide listeners through your points and
maintain coherence.
• Summarize key points at the end to reinforce understanding and provide
closure.
10. Closing the Conversation:
• Use closing statements or questions to signal the end of the conversation
and facilitate closure.
• Express appreciation for the interaction and invite further communication if
appropriate.
• Maintain professionalism and courtesy in parting remarks.
11. Maintaining Niceties and Protocols:
• Be mindful of cultural norms and etiquette when communicating with others.
• Use appropriate language and tone to convey respect and courtesy.
• Express gratitude and appreciation for others' time and contributions.
12. Greeting, Thanking, and Appreciating Others:
• Start conversations with a friendly greeting to establish rapport and goodwill.
• Express genuine appreciation for others' assistance, feedback, or
contributions.

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• Look for opportunities to recognize and acknowledge the efforts of others
publicly.

By focusing on these areas and practicing regularly, individuals can improve their
communication skills and become more effective communicators in various personal and
professional contexts.

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Describe how could you could enhance your abilities in group discussions, participation
in teams, contribution as a team member, leading a team/activity.

Enhancing abilities in group discussions, participation in teams, contribution as a team


member, and leading activities requires a combination of skills, attitudes, and behaviors.
Here are some strategies to improve in these areas:

1. Active Listening: Actively listen to others during group discussions, paying


attention to their ideas, concerns, and perspectives. Practice empathy and strive to
understand viewpoints different from your own.
2. Effective Communication: Clearly articulate your thoughts and ideas during
discussions, using concise and assertive language. Be open to feedback and
encourage others to express their opinions openly.
3. Collaboration and Teamwork: Foster a collaborative environment by actively
participating in team activities, contributing ideas, and supporting team goals. Be
willing to share credit for successes and collaborate with others to achieve common
objectives.
4. Conflict Resolution: Develop conflict resolution skills by addressing disagreements
constructively and seeking win-win solutions. Practice active listening, empathy, and
negotiation to resolve conflicts and maintain positive relationships within the team.
5. Leadership Skills: Take on leadership roles within the team or activity,
demonstrating initiative, vision, and integrity. Lead by example, inspire others, and
provide guidance and support to help the team achieve its objectives.
6. Decision-Making: Participate in decision-making processes by offering input,
evaluating options, and contributing to consensus-building. Consider the potential
impact of decisions on the team and stakeholders and weigh the pros and cons
carefully.
7. Time Management: Manage your time effectively by prioritizing tasks, setting
deadlines, and allocating resources efficiently. Avoid procrastination and
multitasking, and focus on completing tasks with quality and efficiency.
8. Goal Setting: Set clear and achievable goals for yourself and the team, aligning
them with organizational objectives. Break down larger goals into smaller,
manageable tasks and track progress regularly to stay on target.
9. Problem-Solving: Develop problem-solving skills by analyzing challenges,
identifying root causes, and generating creative solutions. Involve team members in
problem-solving processes and leverage their diverse perspectives and expertise.
10. Empowerment and Delegation: Empower team members by delegating tasks and
responsibilities based on their strengths and capabilities. Provide support, guidance,
and resources to help them succeed in their roles.
11. Feedback and Reflection: Seek feedback from team members and stakeholders to
identify areas for improvement and growth. Reflect on your own performance and
contributions, and be open to learning from successes and failures.

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12. Continuous Learning: Stay informed about industry trends, best practices, and
emerging technologies relevant to your team or activity. Seek out learning
opportunities, attend workshops or training sessions, and share knowledge with
team members.

By focusing on these areas and actively practicing these skills, individuals can enhance their
abilities in group discussions, team participation, contribution, and leadership, ultimately
contributing to the success of their teams and activities.

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Describe the technological developments you have observed and relevant to the
subject area of training (focus on digital technologies relevant to your job role)

These technological developments are shaping the landscape of AI and NLP, driving innovation,
and enabling a wide range of applications across industries. Staying updated with these
advancements is essential for professionals in the field to remain competitive and effectively
leverage digital technologies in their work

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Student Self Evaluation of the Short-Term Internship

Student Name: Registration No:

Term of Internship: From: To :

Date of Evaluation:

Organization Name & Address:

Please rate your performance in the following areas:

Rating Scale: Letter grade of CGPA calculation to be provided

1 Oral communication 1 2 3 4 5
2 Written communication 1 2 3 4 5
3 Proactiveness 1 2 3 4 5
4 Interaction ability with community 1 2 3 4 5
5 Positive Attitude 1 2 3 4 5
6 Self-confidence 1 2 3 4 5
7 Ability to learn 1 2 3 4 5
8 Work Plan and organization 1 2 3 4 5
9 Professionalism 1 2 3 4 5
10 Creativity 1 2 3 4 5
11 Quality of work done 1 2 3 4 5
12 Time Management 1 2 3 4 5
13 Understanding the Community 1 2 3 4 5
14 Achievement of Desired Outcomes 1 2 3 4 5
15 OVERALL PERFORMANCE 1 2 3 4 5

Date: Signature of the Student

Evaluation by the Supervisor of the Intern Organization

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Student Name: Registration No:

Term of Internship: From: To :

Date of Evaluation:

Organization Name & Address:

Name & Address of the Supervisor


with Mobile Number

Please rate the student’s performance in the following areas:

Please note that your evaluation shall be done independent of the Student’s self-
evaluation

Rating Scale: 1 is lowest and 5 is highest rank

1 Oral communication 1 2 3 4 5
2 Written communication 1 2 3 4 5
3 Proactiveness 1 2 3 4 5
4 Interaction ability with community 1 2 3 4 5
5 Positive Attitude 1 2 3 4 5
6 Self-confidence 1 2 3 4 5
7 Ability to learn 1 2 3 4 5
8 Work Plan and organization 1 2 3 4 5
9 Professionalism 1 2 3 4 5
10 Creativity 1 2 3 4 5
11 Quality of work done 1 2 3 4 5
12 Time Management 1 2 3 4 5
13 Understanding the Community 1 2 3 4 5
14 Achievement of Desired Outcomes 1 2 3 4 5
15 OVERALL PERFORMANCE 1 2 3 4 5

Date: Signature of the Supervisor

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PHOTOS & VIDEO LINKS

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EVALUATION

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Internal & External Evaluation for Semester Internship

Objectives:
• Explore career alternatives prior to graduation.
• To assess interests and abilities in the field of study.
• To develop communication, interpersonal and other critical skills in the
future job.
• To acquire additional skills required for the world of work.
• To acquire employment contacts leading directly to a full-time job following
graduation from college.

Assessment Model:
• There shall be both internal evaluation and external evaluation
• The Faculty Guide assigned is in-charge of the learning activities of the
students and for the comprehensive and continuous assessment of the
students.
• The assessment is to be conducted for 200 marks. Internal Evaluation for 50
marks and External Evaluation for 150 marks
• The number of credits assigned is 12. Later the marks shall be converted into
grades and grade points to include finally in the SGPA and CGPA.
• The weightings for Internal Evaluation shall be:
o Activity Log 10 marks
o Internship Evaluation 30 marks
o Oral Presentation 10 marks
• The weightings for External Evaluation shall be:
o Internship Evaluation 100 marks
o Viva-Voce 50 marks
• The External Evaluation shall be conducted by an Evaluation Committee
comprising of the Principal, Faculty Guide, Internal Expert and External
Expert nominated by the affiliating University. The Evaluation Committee
shall also consider the grading given by the Supervisor of the Intern
Organization.
• Activity Log is the record of the day-to-day activities. The Activity Log is
assessed on an individual basis, thus allowing for individual members within
groups to be assessed this way. The assessment will take into consideration

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the individual student’s involvement in the assigned work.
• While evaluating the student’s Activity Log, the following shall be
considered -
a. The individual student’s effort and commitment.
b. The originality and quality of the work produced by the individual
student.
c. The student’s integration and co-operation with the work assigned.
d. The completeness of the Activity Log.
• The Internship Evaluation shall include the following components and based
on Weekly Reports and Outcomes Description
a. Description of the Work Environment.
b. Real Time Technical Skills acquired.
c. Managerial Skills acquired.
d. Improvement of Communication Skills.
e. Team Dynamics
f. Technological Developments recorded.

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MARKS STATEMENT
(To be used by the Examiners)

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INTERNAL ASSESSMENT STATEMENT

Name Of the Student:


Programme of Study:
Year of Study:
Group:
Register No/H.T. No:
Name of the College:
University:

Sl.No Evaluation Criterion Maximum Marks


Marks Awarded
1. Activity Log 10
2. Internship Evaluation 30
3. Oral Presentation 10
GRAND TOTAL 50

Date: Signature of the Faculty Guide

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EXTERNAL ASSESSMENT STATEMENT

Name Of the Student:


Programme of Study:
Year of Study:
Group:
Register No/H.T. No:
Name of the College:
University:

Maximum Marks
Sl.No Evaluation Criterion
Marks Awarded
1. Internship Evaluation 80
For the grading giving by the Supervisor of
2. 20
the Intern Organization
3. Viva-Voce 50
TOTAL 150
GRAND TOTAL (EXT. 50 M + INT. 100M) 200

Signature of the Faculty Guide

Signature of the Internal Expert

Signature of the External Expert

Signature of the Principal with Seal

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