Scribd
Upload
34 views11 pages

Feeld Brand Basics

Feeld is a platform that aims to elevate the human experience of sexuality and relationships by fostering intentional connections and community. The brand emphasizes values such as intentional impact, love for its users, and constant evolution, while promoting a culture of curiosity and joy. Its mission is to create a world where individuals feel more intimately connected to themselves and others.

Uploaded by

Obno
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
34 views11 pages

Feeld Brand Basics

Feeld is a platform that aims to elevate the human experience of sexuality and relationships by fostering intentional connections and community. The brand emphasizes values such as intentional impact, love for its users, and constant evolution, while promoting a culture of curiosity and joy. Its mission is to create a world where individuals feel more intimately connected to themselves and others.

Uploaded by

Obno
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 11

What is Feeld?

FEELD BRAND STRATEGY - BRAND DIRECTIVES

OUR BRAND DIRECTIVES

01 02 03

Reveal the Embody joie Center curiosity


inner worlds. de vivre. as an operating
philosophy.
The feeling of joie de vivre—the joy
Until people can witness what of being oneself, alive, right now, in Curiosity, when held as a
happens to the inner worlds of this moment—is what unites the central value and ongoing
our users, they won’t be able disparate communities on Feeld and practice, can tighten both
to understand what Feeld can provides rich emotional terrain for our Feeld’s internal and external
offer them. brand to work on. cultures.

PRIVATE AND CONFIDENTIAL Ⓒ FEELD LTD.


FEELD BRAND STRATEGY — CORE CONCEPT

Clear, detailed or powerful. Bright, intense or


colourful. Full of life, strikingly alive.
This is the deeper experience of our users.
An experience they don’t see reflected
anywhere else, because no space is quite like
this one.

Vivid connection
Intimately connected to self, others,
experience, and the world.
We are bigger than just dating, we’re a
lifestyle, one that reveals and honors
your true self.

PRIVATE AND CONFIDENTIAL Ⓒ FEELD LTD.


CULTURE & VALUES - BRAND POSITIONING

Platform Host
Most apps provide a market Being a host means focusing on
place to shop for connection. RELATIONSHIP building meaningful, intentional
experiences.
Brand value and loyalty is The host's role is to know and
driven by the strength of the respond to their audience, creating
network, not the brand itself. a warm and inviting environment.

PRIVATE AND CONFIDENTIAL Ⓒ FEELD LTD.


FEELD BRAND STRATEGY — BRAND POSITIONING

Community
Tool
Communities are defined by
Tools are functional, PERCEPTION their people and the experiences
standardized, and universal, they offer.
differentiated only by their ​
features and their ease of use. They create meaning beyond their
utility, through a powerful sense of
belonging.

PRIVATE AND CONFIDENTIAL Ⓒ FEELD LTD.


FEELD BRAND STRATEGY - MISSION & VISION

MISSION VISION

To elevate the Creating a world where


human experience everyone
of sexuality and is more intimately
relationships. connected to each
other and themselves.

PRIVATE AND CONFIDENTIAL Ⓒ FEELD LTD.


FEELD BRAND STRATEGY - VALUES

BRAND VALUES

01 02 03

Make Love our Constantly


Intentional people evolve
Impact
Our vision requires us to be Feeld was born of love for the vast It is every person’s job to be open to
intentional about when, where and human experience. Loving our people change. Just as our members are
how we make impact. It is every means never losing touch with the constantly evolving, we, too, must
person’s job to continuously move empathy, sensitivity and gratitude that evolve as a company.
the needle in the right direction. have been foundational to our growth. ​
​ Remain open to feedback and try to
We have many unknowns ahead of We show that love in the thoughtfulness step outside of your comfort zone.
us, and as we move forward we of our product so that when people When we evolve, we open ourselves
must do it with purpose. come here, they feel valued. up to new opportunities and new ways
of serving our people.

PRIVATE AND CONFIDENTIAL Ⓒ FEELD LTD.


Other information for your use
FEELD BRAND STRATEGY — OVERVIEW

Excellence
in taste, design and language
is very important
in how we present to customers
(we call them members)
and internally to our staff.

PRIVATE AND CONFIDENTIAL Ⓒ FEELD LTD.


FEELD BRAND STRATEGY — TYPOGRAPHY

Primary Type
FEELDEDGE REGULAR
ROUNDED FEELDEdge Regular
The variable version of RoundedABCDEFG
FeeldEdge allows for
animation across the HIJKLMNOPQRSTU
weight and corner axes.
The variable has distinct VWXYZabcdefghijkl
differences in some key
characters to allow for mnopqrstuvwxyz012
seamless transitions. 3456789!@#$%^&*
For this reason,
wherever possible, the ()?+
regular rounded
typeface is preferable
over the variable version.
PRIVATE AND CONFIDENTIAL Ⓒ FEELD LTD.
FEELD BRAND STRATEGY — TYPOGRAPHY

Secondary Type
ABC DIATYPE
ABC Diatype is a
ABC Diatype
warm yet sharp RegularABCDEFG
grotesque, ideal
for text and HIJKLMNOPQRSTU
reading on
screen. For this VWXYZabcdefghi
reason it is
predominantly jklmnopqrstuvw
used in-app.
xyz0123456789!
@#$%^&*()?+

PRIVATE AND CONFIDENTIAL Ⓒ FEELD LTD.

You might also like