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Manish Nailwal - CV

Manish Nailwal is a strategic sales leader with over 11 years of experience in FMEG and consumer durables, achieving significant revenue growth and market expansion across India. He has successfully led projects that generated substantial revenue and built extensive distributor networks while optimizing operational efficiency through CRM systems. Manish holds an MBA in Sales & Marketing and has received multiple recognitions for his contributions to sales strategy and execution.

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20 views3 pages

Manish Nailwal - CV

Manish Nailwal is a strategic sales leader with over 11 years of experience in FMEG and consumer durables, achieving significant revenue growth and market expansion across India. He has successfully led projects that generated substantial revenue and built extensive distributor networks while optimizing operational efficiency through CRM systems. Manish holds an MBA in Sales & Marketing and has received multiple recognitions for his contributions to sales strategy and execution.

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manishn1912
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MANISH NAILWAL

National Sales Head | VP Sales | Director Sales | General Manager Sales | Chief
Sales Officer

Noida, India – 201304


Contact: +91 7048958042, +91 9582436867
Email: [email protected] | Manish Nailwal | LinkedIn

EXECUTIVE SUMMARY
Strategic Sales Leader with 11+ years of progressive experience in FMEG and Consumer
Durables, driving over ₹100 Cr in cumulative revenue through agile urban & rural expansion,
GTM strategy, and high-performance team leadership. Proven ability to scale businesses from
startup to pan-India presence by building strong channel networks and penetrating Tier 2 &
Tier 3 markets. Adept at leading cross-functional teams, optimizing P&Ls, and implementing
CRM systems for operational efficiency.
"Driving scalable sales transformation across India through strategic vision and
execution excellence."

KEY CAREER ACHIEVEMENTS


- Execution of flagship Project AAGAZ, generating ₹3Cr+ through Tier-3 channel
expansion at United Ekta.
- Scaled Vilo Appliances from startup phase to ₹52 Cr+ annual revenue through
nationwide distribution.
- Built 150+ strong distributor-dealer network across India; led go-to-market execution in
rural and urban markets.
- Directed Project OLIV Bharat, achieving 12% rural sales growth via 50+ Tier-3 dealer
activations.
- Reduced excess inventory by 15% through CRM-led order and inventory optimization.
- Mentored and led 50+ sales professionals nationwide; institutionalized performance
KPIs and SOPs.

CORE COMPETENCIES
- Strategic Sales Planning & Execution
- Revenue Growth & P&L Management
- Channel Development & Distribution Strategy
- GTM Strategy & Rural Market Penetration
- CRM & Sales Automation (Busy CRM, Salesforce)
- B2B/B2C Sales Leadership
- Sales Forecasting & Performance Analytics
- National Team Building & Cross-Functional Leadership

PROFESSIONAL EXPERIENCE
National Sales Manager
United Ekta Group | Noida | May 2024 – Present

- Directed ₹60Cr+ P&L across cookware and kitchen appliances; aligned revenue
performance with national targets.
- Spearheaded pricing and product portfolio strategy, optimizing margins and enhancing
market competitiveness.
- Led execution of flagship Project AAGAZ, generating ₹3Cr+ through Tier-3 channel
expansion and loyalty programs.
- Rolled out zone-specific GTM plans, improving regional channel efficiency and partner
retention.
- Managed a cross-functional team of 26+ across sales, operations, and distribution to
ensure seamless execution.
National Sales Head
Vilo Appliances Pvt. Ltd. | New Delhi | Jul 2016 – Apr 2024

- Orchestrated business scale-up from inception to ₹52Cr+ in annual revenue across


India.
- Built and managed a 150+ partner network across distributors and retailers, covering
rural and urban geographies.
- Championed Project OLIV Bharat, unlocking rural market share and achieving 12% Tier-
3 sales uplift.
- Introduced product verticals and launched new appliance lines, delivering ₹6Cr+ in
launch-year revenue.
- Deployed Busy CRM to streamline order flow and reduce inventory overhead by 15%.
- Supervised 50-member national sales team across zonal, regional, and field operations.
Area Sales Manager
Sohrab Handicrafts | New Delhi | May 2014 – Jun 2016

- Initiated dealer onboarding across North India; expanded network by 40+ active
partners.
- Executed early-stage retail penetration strategy for new markets; improved brand
footprint in key regions.
- Coordinated sales planning, dealer education, and delivery cycles for seamless channel
management.

RECOGNITION
- Certificate of Excellence – Strategic Thinking, Channel Sales & GTM Execution | 2023
- Certificate – Sales & Business Strategy | American Merit Council | 2025
- Letter of Appreciation – Customer Satisfaction Centre | Vilo Appliances | 2022
- Leadership Certificate | Vilo Appliances | 2019
- Letter of Appreciation – Branch Performance | Vilo Appliances | 2019

CERTIFICATIONS
- Six Sigma – White Belt | CSSC | 2023
- Strategic Thinking & Leadership | LinkedIn Learning | 2023
- Advanced Management Skills | Vskills | 2023
- Retail Marketing Strategy | LinkedIn Learning | 2023
- Negotiation & Influencing Skills | LinkedIn Learning | 2023

EDUCATION
- MBA – Sales & Marketing | Asia Pacific Institute of Management, Delhi | 2014
- BHM – Hotel Management | IHM Dehradun | 2011
TECHNICAL SKILLS
CRM: Busy CRM, Salesforce
Productivity Tools: MS Excel (Advanced), PowerPoint, Word

Location Preference: Open to Senior Sales Roles (VP Sales / CSO / National Head) only in
Delhi NCR

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