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© CFA Institute. For candidate use only. Not for distribution.
CORPORATE ISSUERS,
EQUITY VALUATION
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ISBN 978-1-953337-07-8 (paper)
ISBN 978-1-953337-31-3 (ebook)
2022
© CFA Institute. For candidate use only. Not for distribution.
CONTENTS
Corporate Issuers
The Financial Statement Modeling learning module should appear in the Financial Statement Analysis topic area, not in the Corporate Issuers topic area.
We regret the error in its placement in the print curriculum. It has been placed correctly in the candidate learning ecosystem online.
© CFA Institute. For candidate use only. Not for distribution.
iv Contents
Equity Valuation
Glossary G-1
ERRATA
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reviews by content experts. Despite our efforts to produce a curriculum that is free
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applicable content and can demonstrate the knowledge, skills, and abilities described
by the LOS and the assigned reading. Use the LOS self-check to track your progress
and highlight areas of weakness for later review.
Successful candidates report an average of more than 300 hours preparing for each
exam. Your preparation time will vary based on your prior education and experience,
and you will likely spend more time on some study sessions than on others.
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© CFA Institute. For candidate use only. Not for distribution.
Corporate Issuers
© CFA Institute. For candidate use only. Not for distribution.
© CFA Institute. For candidate use only. Not for distribution.
LEARNING MODULE
1
Financial Statement Modeling
by Matthew L. Coffina, CFA, Anthony M. Fiore, CFA, and Antonius J. van
Ooijen, MSc, CFA.
Matthew L. Coffina, CFA, is at Morningstar Investment Management LLC (USA). Anthony
M. Fiore, CFA, is at Silvercrest Asset Management (USA). Antonius J. van Ooijen, MSc,
CFA, is at APG Asset Management (Netherlands).
LEARNING OUTCOMES
Mastery The candidate should be able to:
1 INTRODUCTION
Financial statement modeling is a key step in the process of valuing companies and
the securities they have issued. We focus on how analysts use industry information
and corporate disclosures to forecast a company’s future financial results.
An effective financial statement model must be based on a thorough understanding
of a company’s business, management, strategy, external environment, and historical
results. Thus, an analyst begins with a review of the company and its environment—its
industry, key products, strategic position, management, competitors, suppliers, and
customers. Using this information, an analyst identifies key revenue and cost drivers
and assesses the likely impact of relevant trends, such as economic conditions and
technological developments. An analyst’s understanding of the fundamental drivers
of the business and assessment of future events provide the basis for forecast model
inputs. In other words, financial statement modeling is not merely a quantitative or
accounting exercise, it is the quantitative expression of an analyst’s expectations for
a company and its competitive environment.
We begin our discussion with an overview of developing a revenue forecast. We
then describe the general approach to forecasting each of the financial statements
and demonstrate the construction of a financial statement model, including fore-
casted revenue, income statements, balance sheets, and statements of cash flows.
Then, we describe five key behavioral biases that influence the modeling process and
strategies to mitigate them. We then turn to several important topics on the effects
of micro- and macroeconomic conditions on financial statement models: the impact
of competitive factors on prices and costs, the effects of inflation and deflation,
technological developments, and long-term forecasting considerations. The reading
concludes with a summary.
Most of the examples and exhibits used throughout the reading can be downloaded
as a Microsoft Excel workbook. Each worksheet in the workbook is labeled with the
corresponding example or exhibit number in the text.
EXAMPLE 1
Language: English
BY
MRS. L. ALLEN HARKER
AUTHOR OF "MISS ESPERANCE AND MR. WYCHERLY,"
"A ROMANCE OF THE NURSERY," "HIS FIRST LEAVE,"
"CONCERNING PAUL AND FIAMMETTA," ETC.
NEW YORK
CHARLES SCRIBNER'S SONS
1911
COPYRIGHT, 1910, BY
CHARLES SCRIBNER'S SONS
TO
A. W. A. H.
CHAPTER I
On the second Friday of term Anthony Bevan, whom all his world
called "Bruiser Bevan," Housemaster of "B. House" in Hamchester
College, sat at dessert with three of his prefects. They had
exhaustively discussed the prospects of the coming football season,
had mutually exchanged their holiday experiences, and now, when it
was really time that the boys should betake themselves to their
several studies, they still lingered enjoying the last few pleasant
moments over the walnuts and the very light port that their
housemaster considered suited to their young digestions.
The big window at the end of the room stood open to the soft
September evening, and the sudden crunch of wheels upon the
newly gravelled drive was plainly audible, followed as it was by a
loud ring.
Master and boys fell silent, listening; and the parlour-maid
opened the dining-room door.
"Please, sir, there's a young lady--" she began; when the tale
was taken up by another voice, a young voice, singularly full and
pleasant:
"It's me, Tony, dear; and didn't you expect me? Dad promised
faithfully he would telegraph, but I suppose he forgot, as usual; and
oh, I'm so tired! We had a good crossing, but I couldn't sleep, it was
so stuffy."
Val, the Irish terrier, who always lay under his master's chair,
rushed at the newcomer, leaping upon her in rapturous and excited
welcome.
"Ah! 'tis the dear dog is pleased to see me. Down, Val, down!
You'll tear me to bits! Dear Val! but your welcome is too warm
altogether."
Into the circle of light thrown by the hanging lamp above the
table came a girl--a remarkably upright, small, slim girl of nineteen--
clad in a long light grey travelling coat, with a voluminous grey
gauze veil thrown back from her hat. Her little face was delicately
featured and pale. She was not particularly noticeable until she
spoke: then the timbre of her voice was arresting, it was so full and
sweet--not in the least degree loud, but singularly clear and musical,
with the unmistakable lilt of a Southern Irish brogue.
Tony Bevan leapt to his feet and advanced to meet her, holding
out both his hands.
"You, Lallie! now! Why, I didn't expect you for another fortnight.
Your father's letter only----"
"Well, I'm here, Tony," she interrupted, "sure enough, and I'm
ravenous. Can't I sit down with you and these gentlemen and have
some dinner now--at once? I'm fairly clean, for I had ever such a
wash at Birmingham."
The girl included the three prefects who stood around the table
in her remarks, smiling radiantly upon the assembled company, and
one of them hastily set his chair for her near the head of the table
which was Tony's place.
As she sat down she flashed another entrancing smile in the
direction of the prefect exclaiming:
"Bring another chair now and sit down by me, and don't on any
account let me spoil your dinners. Just take it that I'm a few courses
late, and you'll all be kind and keep me company. Have some more
nuts now, do, and then I'll feel more at home."
With the best will in the world those three prefects sat down
again, and each one hastily helped himself to nuts, in spite of the
fact that their host, far from seconding the newcomer's invitation,
turned right round in his chair to look at the clock.
The concentrated and admiring gaze of three pairs of eyes did
not in the smallest degree disconcert her. She was manifestly and
perfectly at her ease. Not so her host; he looked distinctly worried
and perturbed, though he hastened to ring the bell and order some
dinner for his evidently unexpected guest. Then he sat down and
poured her out a glass of claret.
"Child, have you come straight from Kerry?" he asked.
"I left home yesterday afternoon and crossed at night, and I
seem to have been travelling ever since."
"By yourself?" Tony asked anxiously.
"The Beamishes met me at Chester, and I had a bath and
luncheon at their house, and afterwards we drove round the city.
Oh! here's my dinner, and it's thankful I am to see it. How nice of
you not to have eaten all the duck!"
Again she included all the company in her charming smile, and
the senior prefect helped himself anew to nuts.
"You're very quiet, Tony," she said, turning to her host; "not a
patch upon Val in your welcome. Am I in the way? Is there not a bed
for me? If so, you must take me to some kind of a lodging after
dinner. Dad forbade me to go to any sort of an hotel."
"Of course, of course," Tony exclaimed hastily, "it will be quite
all right, only it is unfortunate that Miss Foster should happen to be
away this week, just when you have come."
"For my part," she said, catching her opposite neighbour's eye
and making a little face, "I think that I will manage to exist without
Miss Foster quite nicely till her return. Don't you worry about me,
Tony. I feel quite at home already. I know you, Mr. Berry," and she
nodded at the senior prefect. "Paddy's got your portrait, and you
come in lots of groups. Don't you think, Tony, you ought to present
these other gentlemen to me?"
Mechanically Tony Bevan made the required introductions.
Whereupon the stranger added:
"I'm Paddy Clonmell's twin sister, you know; he was here last
term, but he's gone to Sandhurst now. You'll remember him quite
well, don't you?"
"Rather!" came in vigorous chorus from the three, and for the
moment Tony Bevan's anxious expression changed to one of
amusement.
The clock on the mantelpiece struck half-past eight.
"I think you fellows will need to go," said Tony; "Miss Clonmell
will excuse you; it's more than time you were doing your prep."
"Ah, well, we'll meet again to-morrow," Miss Clonmell
announced cheerfully. "There's ever so many of you I want to see. I
know lots of you by name as well as can be."
As the door was shut behind the last of the prefects the girl
drew her chair nearer to Tony's and laid a small deprecating hand
upon his arm.
"I'm afraid I'm fearfully in the way, Tony," she said, in a voice
that subtly combined excuse, apology, and reproach. "You don't
seem a bit glad to see me; and if you won't let me stay here, Dad
says I'd better go to the big girls' school in this town as a by-
something or other, and I'll hate it!"
"My dear," and as he spoke Tony patted the pleading little hand
that lay so lightly on his arm, "I am entirely delighted to see you, but
as I said before, it is unfortunate that Miss Foster should happen to
be away."
"Bother Miss Foster! I'm certain from all I've heard that she's
the very worst sort of Aunt Emileen. I'm glad she's away; I'd far
rather be here with you. Paddy says she's a regular catamaran.
Honestly, Tony, now, isn't she?"
Tony pursed up his lips, and tried hard to look severe as he
shook his head.
"I wish she were here just at present, anyhow. When
irresponsible children turn up unexpectedly, it needs some one strict
to look after them."
"Please, Tony, do you mind if I take off my hat? I didn't like to
do it before those boys, for I haven't a notion what state my hair is
in, but you've seen me at all times ever since I was a baby, haven't
you? And you'll excuse it."
She drew the big jade pins out of her hat and laid it on the
senior prefect's chair. Without it, she looked absurdly young: her
face was the face of a child, full of soft curves and sweet, blurred
outlines. There was something timid and beseeching in the dark
eyes she raised to Tony Bevan so confidingly: eyes black-lashed,
with faint blue shadows underneath--the "mark of the dirty finger"
that every pretty Irishwoman is proud to possess.
"You can look after me beautifully yourself, Tony, dear; that's
why I've come. Dad said I'd be safer with you than any one."
"But, my child, I am in College the greater part of the day. Every
minute of my time is filled up in school and out. As it is, I have an
appointment with the Chairman of the Playground Committee in five
minutes. What will you do with yourself?"
"Can't I see the chairman too? Well then, where's Paunch?
Couldn't he come and talk to me for a little bit--just while you settle
with this other man?"
"Hush! You must not call Mr. Johns by that nickname here.
Besides, he's taking prep., and would be impossible in any case."
"Now, Tony, don't you be hushing me for saying 'Paunch.'
Everybody calls him Paunch. I've heard you do it yourself."
"Yes, Lallie, I dare say you have, but not here. It would be most
disrespectful and rude----"
"Good gracious, Tony! You don't imagine I'm going to call the
man Paunch to his face, do you? Did you think that when he was
introduced to me I'd make him a curtsey like this"--here she arose
and swept a magnificent curtsey--"and say, 'I'm delighted to make
your acquaintance Mr. Paunch; I've heard a vast deal about you one
way and another'? Don't be a goose, Tony! What about Matron? She
hasn't left, has she? Paddy says she's a regular brick, and anyway it
won't be a bit duller for me here than it was with Aunt Emileen
whenever Dad was away."
"Child, who is Aunt Emileen? I don't seem to have heard of her
before. Couldn't she come and be with you for the next few days?"
The girl burst into sudden laughter--infectious, musical, Irish
laughter. She rocked to and fro in her mirth, and suddenly snuggling
up to Tony Bevan, rubbed her head against his shoulder.
"Oh, Tony, you are too delicious! She can certainly come if you
want her, but I'm not sure that you'd think her much good."
"Sit up, Lallie, there's some one coming down the drive. You
haven't answered my question. Who and where is Aunt Emileen?"
"Aunt Emileen is my chaperon, but she suffers from delicate
health. When Dad took a little house at Fairham last November--and
a nice soft winter it was--he told everybody about Aunt Emileen, so
that no one should come pestering him and suggesting some nice
widow lady to keep house and take care of me. And she answered
very well indeed, though it was a little difficult when the clergyman
wanted to call and see her." Again she lapsed into that absurd
infectious laughter.
"But whose aunt is she?" persisted the bewildered Tony. "I know
your father hasn't any sisters, and your dear mother was an only
girl. Is she the wife of one of your uncles? Or is she your father's
aunt?"
"Honestly, Tony, I can't tell you any more about the lady except
that she's Aunt Emileen."
"But what's her surname?"
"I can't tell you, Tony, for I don't know; we never bothered
about a surname."
"Now, that's ridiculous, Lallie; the servants couldn't call her Aunt
Emileen."
"Oh, Tony, you'll kill me, you're so funny. Listen, and I'll tell you
all about it. Aunt Emileen is--a creation, a figment of Dad's brain, a
sop thrown to conventionality by the most unconventional man in
creation: a Mrs. Harris. She could be as strict and stiff and
pernicketty as ever she liked, for she couldn't interfere with us really;
and she pleased people very much, but they were sorry she was
such an invalid."
"But do you mean to tell me that your father really talked about
her to strangers?"
"Of course he did. That's what she was for; we didn't want her.
So sympathetic he was; and then he'd break off and joke about her
Low Church leanings--she always reads the Rock, does Aunt
Emileen--and her wool-work, and her missionary box, and her very
strict views of life and its responsibilities--oh, there were some
people quite pitied me having such an old fuss to look after me."
Tony sighed.
"I really don't know which is the more incorrigible infant, you or
your father. However, you'd better get to bed now and we can see in
the morning what it will be best to do. I must see that chap at once;
Ford announced him in the middle of your interesting narrative
about Aunt Emileen. You must be dreadfully tired, poor child! I'll ask
Matron to look after you to-night; come with me."
"Can't I just go and say good-night to those nice boys and see
their little studies?"
"No, my dear, you most certainly can't. You must promise me,
Lallie, that you will never go into the boys' part of the house unless I
or Miss Foster be with you."
Lallie sighed deeply.
"I promise, Tony, but it is hard. I did like them so much, and it
would have cheered me up."
The musical voice was most submissive, but in addition it
suggested much fatigue and loneliness and disappointment; and
poor Tony Bevan felt a perfect brute. Her dark eyes followed him
reproachfully as he held the door open for her, and she paused on
the threshold to say beseechingly:
"Don't try to be an Uncle Emileen, Tony; the part doesn't suit
you one little bit, and I know you'll never be able to keep it up. I'll
be a jewel of a girl and a paragon of propriety without you looking
so solemn and trying to talk so preachey. You'll be quite used to me
being here in a day or two, and I'm sure I'll get on with the boys like
anything."
"My dear, you misunderstand me; I am delighted to have you,
and I hope you will be very happy. It is only that I am so sorry that
Miss Foster----"
"Tony, if you talk any more about Miss Foster I'll pinch you. I tell
you I'm thankful she's away. Now take me upstairs to my bed."
Matron, trim and neat in the uniform of a hospital nurse, met
them at the bedroom door. Lallie held out both her hands in
greeting.
"I'm ever so pleased to meet you, Matron, dear," she cried in
her sweet voice. "You'll remember my brother, Paddy Clonmell? he's
devoted to you, and I'm to give you his love and no end of
messages."
The matron's kind, worn face beamed.
"Mr. Clonmell's sister, isn't it, sir?" she said, turning to Tony.
"She has arrived before you expected her, so I've put her in Miss
Foster's room for to-night. I will see that her own is all in order to-
morrow. I'll look after her and take care that she is comfortable."
"Good-night, Lallie," said Tony, looking much relieved. "Don't
trouble to get up to breakfast; Ford will bring you some upstairs.
Sleep well!"
He turned to depart, but the girl came flying after him to the
head of the stairs.
"Aren't you going to kiss me good-night, Tony?" she cried
reproachfully, "an' me so tired and homesick and all."
She turned up her face towards his--the pathetic, tired child-
face.
Tony Bevan's somewhat weather-beaten countenance turned a
dusky crimson. He dropped a hasty kiss on the very top of her head
and fled down the staircase without looking back.
Matron, standing in the doorway, watched the little scene with
considerable interest.
"Perhaps he'd rather I didn't kiss him now I'm here," Lallie said
meditatively. "What do you think, Matron?"
The girl evidently asked her opinion in all good faith, and the
matron, who had a kind heart for everything young and a sincere
liking for the head of the house, said diplomatically:
"Of course I know Mr. Bevan's just like a dear uncle to you and
your brother; but if I was you, I don't think I'd expect him to kiss
you while you're here. It is a bit different being in a College House,
you know, to what it is at home, now isn't it?"
"It is, indeed," Lallie agreed fervently. "Tony seems so funny, so
stiff and stand-off; not a bit like he is when he comes over to us.
We're all so fond of him, servants and everybody."
"Of course you are, and so you will be here," the matron said
briskly. "Mr. Bevan is an exceedingly nice gentleman and a great
favourite. But, you know, a gentleman who is a schoolmaster must
be a bit strict in term time or he could never keep any order at all."
"You think that's it?" said Lallie, much comforted. "Of course I
can understand that. Paddy said he was quite different with us over
in Kerry to what he is here. I don't mind a bit if that's all. I was
afraid perhaps he'd taken a dislike to me."
"I don't think anybody could do that," the matron remarked
consolingly. "You see, Mr. Bevan only got your papa's letter, saying
you were coming, this morning, and I know he didn't expect you for
some days. Somehow, your papa had not made it clear you were
coming at once; and Mr. Bevan was upset to think that nothing was
ready for you, and Miss Foster being away----"
"I'd rather have you than twenty Miss Fosters," cried Lallie,
throwing her arms around Matron's neck. "You're a dear kind
woman, and I love you."
CHAPTER II
"Dear old Tony," it ran, "one always thinks of you when one wants
anything done in a hurry, and done most uncommonly well. That's
what you get by being so confoundedly conscientious and good-
natured. The combination is a rare one. I, for instance, am good-
natured, but my worst enemy couldn't call me tiresomely
conscientious. Whenever you see my handwriting, you will say,
'Wonder what young Fitz wants now? Of course he wants
something,' and of course I do. I want you to look after Lallie for me
till the end of March. You've got a magnificent big house--far too
large for a bachelor like you. You've got a lady-housekeeper whose
manifest propriety is so stupendous that even Paddy is awed by it--a
lady, I am sure, estimable in every respect--and you have fifty boys
ranging from thirteen to nineteen. Oh, yes! and I forgot the worthy
Paunch and Val. Now if you can't, amongst you, look after my little
girl for six months you ought to be ashamed of yourselves. She's too
old to put to school; I don't want to leave her with hunting friends
where she'd be engaged and perhaps married before I got back.
Young men are for ever falling in love with Lallie of late, and it's a
terrible nuisance. She cares not a penny for any of them, so long as
I am there to prove by comparison how inferior they all are to her
own father. But with me away, who knows but that their
blandishments might prevail? And I have other plans for Lallie--but
not yet. As you know, I've brought her up in a sensible reasonable
human sort of fashion. She has been taught to look upon mankind--
and by mankind I mean the male portion of humanity--as fellow
creatures, just as much deserving of kindness and trust and
straightforward dealing as girls or women; and because she looks
upon them as fellow-creatures, with no ridiculous mystery or
conventional barriers between her and them, she is far safer than
most girls not to make a fool of herself or to be taken in by cheap
external attractions. Of course she's a bit of a flirt--what self-
respecting Irish girl is not?--and your big boys will all be sighing at
her shrine, but it will neither do them nor her any harm.
"I don't often speak of Alice these days, but I never forget, and
I know you'll be kind to my little girl for her sake. Let the child go to
the dancing school, though there's little they can teach her; and she
can keep up her singing, and perhaps she'd better ride, though
riding with a master will be little to Lallie's taste. I enclose a cheque
for the lessons, etc. She's a good girl, Tony; and in spite of her
unusually sensible up-bringing, is as delicately feminine in all her
instincts as any old Tabby in Hamchester.
"Lord Nenogh offered me third gun in his shoot in India this cold
weather, and I couldn't resist it. I was getting a bit musty. I've been
bear-leading those children for eighteen months--ever since dear old
Madame died. Lallie and I always hit it off perfectly, but Paddy's too
like me, and gets on my nerves and reminds me that I'm not so
young as I was, and I felt I needed a complete change of scene and
people, if I am to remain the agreeable fellow I always have been;
and I couldn't take Lallie with me tiger shooting, now could I? We
sail from Marseilles in the Mooltan on the 29th; send me a line to the
poste restante there, just to tell me that my property has duly
reached you--as it should about the 23rd. Till then I shall be flying
about all over the place.
"Take care of my Lallie.
"Yours as ever,
"Fitz."
The writing was small, close, upright, and distinct. When he had
read the letter through Tony examined the envelope and found from
its appearance that it had evidently spent a considerable time in
somebody's pocket: either that of the writer or of some
untrustworthy messenger.
He lit another pipe, and as he watched the fragrant clouds of
smoke roll forth and spend themselves about the room, his mind
was busy with memories of Fitzroy Clonmell; brilliant, inconsequent,
lovable failure.
"He wouldn't have been a failure if his wife had lived," Tony
always maintained to those who, remembering Fitz and his early
promise of notable achievements, lamented his falling off; his
wholesale violation of those youthful pledges.
Tony found himself going back to those first years at Oxford,
when brilliant Fitz did all he could to push his young schoolfellow
among the athletic set, where, reading man as Fitz undoubtedly had
been then, his place was quite as assured as in the schools. Tony
remembered his shock of surprise when in his first term he went to
Clonmell's rooms in the High, to find them tenanted by a brown-
haired, gentle-voiced girl who informed him she was "Mrs. Clonmell"-
-Alice Clonmell.