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Questionnaire

The document is a questionnaire about celebrity endorsements and their impact on consumer purchases of bathing soap. It asks respondents about their media consumption habits, favorite celebrities, and whether celebrity recommendations influence their soap purchase decisions and how they evaluate factors like quality, price, and availability. The questionnaire aims to understand consumer perceptions of celebrity endorsements for bathing soap products.

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Ankit Bajaj
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© Attribution Non-Commercial (BY-NC)
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Download as DOCX, PDF, TXT or read online on Scribd
107 views

Questionnaire

The document is a questionnaire about celebrity endorsements and their impact on consumer purchases of bathing soap. It asks respondents about their media consumption habits, favorite celebrities, and whether celebrity recommendations influence their soap purchase decisions and how they evaluate factors like quality, price, and availability. The questionnaire aims to understand consumer perceptions of celebrity endorsements for bathing soap products.

Uploaded by

Ankit Bajaj
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE

2. Media Status: Print Media (News paper, Magazine) [ ] Word of Mouth [ ] 3. Which is your favorite Celebrity? Amitabh Bachchan [ ] Aishwarya ra [ ] Katrina Kaif [ ] Shahrukh Khan [ ] M S Dhoni [ ] Other __________________ Electronic Media (TV, Internet) [ ]

Other (Radio, Bill Board, Banner, Hoardings) [ ]

4. Do you consider the recommendation of celebrity while purchasing of bathing soap? Yes [ ] No [ ]

5. How much you depend upon celebrity endorsement at the time of purchasing of bathing soap? Totally [ ] Partially [ ]

6. Apart from celebrity endorsement, which factors you, considered? (Rank it 1 to 7) a. Cost / Price _________________ b. Celebrity Advertisement _________________ c. Quality & Quantity _________________ d. Experience _________________ e. Availability_______________ f. Fragrance________________ g. Other (Packaging, Trial) _________________ 7. Do you find same benefits as endorsed by celebrity with respect to product after use? Yes [ ] 8. Do you think that product endorsed by celebrities is price higher? Yes [ ] No [ ] No [ ]

9. Is the availability of the product is proper in the market which are endorsed by celebrities?

Yes [ ]

No [ ]

10. With respect to celebrity endorsement which is the most effective media? Print [ ] Electronic [ ] Others [ ]

11. (A) Are you satisfied with the product endorsed by celebrity endorsement? Yes [ ] (B) If yes, then Totally [ ] Partially [ ] No [ ]

12. Do you think, products sales are higher because of celebrity Advertisement? Yes [ ] No [ ] May be [ ]

13. Do you think that, Celebrity give a true picture of products through Advertisement? Yes [ ] No [ ] May be [ ]

14. Do you believe that, Celebrity Endorsement on advertisement motivate you to purchase? Strongly Agree [ ] Strongly Disagree [ ] Agree [ ] Disagree [ ] Neutral [ ]

Focus Group Question Guideline How important is it for you to buy bathing soap? Is it a main toiletairy/ cosmetic for you? What does bathing soap mean to you? Which is your favorite bathing soap? Describe sagely what you go through when you want to buy a bathing soap. How do you make your decision? How do you feel about celebrities launching fragrances? Have you bought a fragrance launched by a celebrity? Why/ Why not If you where given an unlimited gift voucher to buy bathing soap from the ones listed,

which would you prefer and why? 15. Do you any suggestion?

I sincerely thanks for your valuable opinion.

Signature of Respond

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