Topic 3-5 a.

Warranty Services
b. Market Expansion
c. Raw Material Analysis
1. What is the primary objective of a sales promotion? d. Product Development
a. To provide long-term brand awareness 13. Which pricing strategy sets prices based on customer
b. To offer short-term incentives for immediate willingness to pay?
purchase a. Cost-Based Pricing
c. To eliminate the need for advertising b. Market-Based Pricing
d. To increase production costs c. Competitive Pricing
2. What is a key element of a strong recognition program? d. Value-Based Pricing
a. Ignoring top performers 14. Which pricing method starts with the target market price
b. Celebrating achievements through awards and and works backward to determine costs?
public acknowledgment a. Competitive Pricing
c. Offering only financial rewards b. Cost-Plus Pricing
d. Setting unrealistic sales targets c. Target Costing
3. What is the primary goal of a push strategy in sales d. Volume-Based Pricing
promotion? 15. Which of the following is NOT a factor influencing price
a. To create demand directly from consumers escalation?
b. To encourage intermediaries to promote and sell a. Inflation
products b. Technological Changes
c. To eliminate the need for a sales force c. Customer Reviews
d. To rely solely on digital marketing d. Political Effects
4. Which pricing method starts with a lower price to gain 16. What distribution channel strategy focuses on convincing
market share before increasing prices retailers to carry a product?
a. Target Costing a. Pull Strategy
b. Penetration Pricing b. Omnichannel Strategy
c. Price Skimming c. Push Strategy
d. Competitive Pricing d. Hybrid Strategy
5. What is Sales Force Motivation? 17. How can companies reduce the impact of tariffs and taxes
a. A process of automating sales operations on price escalation?
b. Encouraging and inspiring sales representatives to a. Finding free trade zones
achieve their targets b. Increasing shipping costs
c. Eliminating the need for sales incentives c. Avoiding price monitoring tools
d. A method of outsourcing sales functions d. Reducing production eƯiciency
6. What is a distribution channel? 18. What is a key advantage of loyalty programs?
a. A marketing strategy that excludes intermediaries a. They reduce customer retention
b. The path a product takes from producer to b. They encourage repeat purchases
consumer c. They eliminate the need for customer service
c. A financial pricing method in international d. They increase product costs
business 19. What is one of the three main objectives of a promotional
d. A tool for managing online advertisements mix?
7. What is a key disadvantage of cost-plus pricing? a. Reducing advertising expenses
a. It ignores customer demand and competition b. Increasing product demand
b. It requires extensive competitor analysis c. Eliminating direct marketing
c. It eliminates profit potential d. Reducing sales force eƯorts
d. It reduces production efficiency 20. Which of the following is a behavioral metric used in
8. What is the primary function of a price escalation clause in evaluating sales performance?
contracts? a. Sales revenue
a. To eliminate the risk of price changes b. Customer acquisition rate
b. To adjust prices based on specific conditions c. Punctuality and professionalism
c. To permanently fix prices regardless of inflation d. Profitability
d. To remove the need for negotiations 21. Which marketing approach uses unconventional tactics to
9. What pricing method is used by companies like Gucci to capture attention?
justify premium prices? a. Digital Marketing
a. Target Costing b. Guerrilla Marketing
b. Cost-Plus Pricing c. Direct Sales Promotion
c. Customer-Based Pricing d. Branding
d. Volume-Based Pricing 22. Which of the following is a crucial ethical practice in sales
10. Which HRM practice helps employees improve their skills operations?
and knowledge? a. Engaging in fraudulent sales activities
a. Recruitment and Selection b. Adhering to legal and ethical standards
b. Motivation and Incentives c. Manipulating customer data
c. Training and Development d. Ignoring fair trade policies
d. Branding and Public Relations 23. Which of the following best defines direct marketing?
11. In HRM, which function focuses on hiring the right people a. Creating a strong brand image
for critical roles? b. Incentivizing customers to make a purchase
a. Training and Development c. Building long-term customer relationships
b. Motivation and Incentives d. Relying solely on word-of-mouth marketing
c. Recruitment and Selection 24. What is a major benefit of seasonal promotions?
d. Internal Communication a. Increased short-term sales and brand awareness
12. Which after-sales service is aimed at maintaining customer b. Higher long-term profit margins
loyalty? c. Eliminating the need for advertising
 d. Lower customer acquisition rates b. Hybrid Channel
25. Which of the following is a common sales force incentive? c. Indirect Channel
a. Free vacations only d. Exclusive Channel
b. Recognition programs and rewards 38. What is a major factor in setting product prices?
c. Reduced customer interactions a. Market demand
d. Mandatory unpaid overtime b. Employee salaries
26. Which distribution strategy covers a wide market c. Internal corporate structure
presence? d. Social media trends
a. Intensive Distribution 39. Which of the following is a strategy to enhance sales force
b. Selective Distribution motivation?
c. Exclusive Distribution a. Setting unclear and unrealistic goals
d. Hybrid Distribution b. Implementing a strong recognition program
27. Which of the following describes differentiated pricing? c. Eliminating commission structures
a. Same price across all markets d. Reducing performance measurement metrics
b. Adjusting prices based on local conditions 40. What function of distribution channels involves
c. Fixing prices at the lowest level negotiation and payment?
d. Avoiding market research a. Logistical Functions
28. What is one way businesses can overcome price b. Transaction Functions
escalation? c. Facilitating Functions
a. Selling locally d. Market Research
b. Increasing middlemen markups 41. What is one way to foster a positive work culture in a sales
c. Ignoring cost fluctuations team?
d. Avoiding trade agreements a. Encouraging aggressive competition over
29. What financial metric shows the percentage of profit collaboration
remaining after covering production costs? b. Providing team-building activities and work-life
a. Net Profit Margin balance
b. Revenue Growth c. Ignoring employee concerns
c. Break-even Point d. Eliminating mentorship programs
d. Operating Expense Ratio 42. What is a key challenge in sales force performance
30. What strategy helps businesses manage risks in product evaluation?
portfolio management? a. Ensuring evaluations remain biased
a. Ignoring competitor analysis b. Balancing qualitative and quantitative metrics
b. Scenario Planning and Sensitivity Analysis c. Avoiding performance measurement
c. Focusing only on current products d. Eliminating incentives
d. Disregarding financial performance metrics 43. What is a common method for evaluating product
31. What is the primary goal of price promotion strategies? performance?
a. To increase short-term sales a. Market Share Analysis
b. To permanently lower prices b. Ignoring competitor pricing
c. To reduce product demand c. Avoiding sales tracking
d. To eliminate the need for advertising d. Eliminating financial reports
32. What is the purpose of cost-volume-profit analysis? 44. What role does internal communication play in HRM?
a. To assess how pricing affects profitability a. It ensures clear and consistent messaging within
b. To determine marketing budget allocations the organization
c. To calculate tax expenses b. It focuses on external branding strategies
d. To predict stock market trends c. It directly increases sales revenue
33. What is a key aspect of after-sales service? d. It replaces the need for employee training
a. Ignoring customer concerns 45. What is a key benefit of integrating CRM in field sales
b. Providing ongoing product maintenance and operations?
support a. Reducing the need for customer relationships
c. Reducing customer engagement efforts b. Improving lead conversion and retention
d. Avoiding warranty services c. Increasing customer complaints
34. How can companies measure the effectiveness of their d. Removing performance tracking
sales force motivation? 46. What legal issue arises when companies charge different
a. By reducing employee surveys prices unfairly?
b. Through sales performance metrics and a. Price Discrimination
engagement surveys b. Price Fixing
c. By removing performance incentives c. Ethical Transparency
d. By limiting feedback opportunities d. Competitive Pricing
35. What term describes the financial benefit gained from a 47. Which of the following is NOT a key performance
business investment? indicator (KPI) in sales monitoring?
a. Return on Investment (ROI)Market Penetration a. Customer conversion rates
b. Cost of Goods Sold (COGS) b. Total revenue generated
c. Sales Volume c. Employee job satisfaction
36. What pricing strategy focuses on production and d. Sales per territory
operational costs plus a profit margin? 48. Which promotional tool involves paid, non-personal
a. Market-Based Pricing communication through media?
b. Cost-Based Pricing a. Direct Marketing
c. Competitive Pricing b. Advertising
d. Value-Based Pricing c. Personal Selling
37. Which of the following is NOT a type of distribution d. Public Relations
channel? 49. What is an effective strategy for minimizing production
a. Direct Channel costs?
 a. Value Engineering 61. Why might a company decide to abandon a product?
b. Increasing executive salaries a. Rising sales and increasing market demand
c. Ignoring raw material costs b. Negative profit margins and market obsolescence
d. Expanding unnecessary facilities c. Lack of competition in the market
50. What is an advantage of self-evaluation in sales d. Strong return on investment (ROI)
performance assessment? 62. What does price escalation refer to?
a. Allows employees to reflect on their strengths and a. A decrease in product prices due to competition
areas for improvement b. The increase in product prices as goods move from
b. Replaces the need for peer and supervisor reviews production to consumer
c. Focuses only on achieving sales targets c. The elimination of middlemen in the distribution
d. Eliminates the need for customer feedback process
51. What is an example of a demand-based pricing strategy to d. A fixed pricing strategy used in international trade
counter price escalation? 63. What pricing method adjusts dynamically based on supply
a. Fixed international pricing regardless of demand and demand?
b. Adjusting prices dynamically based on market a. Fixed Pricing
demand b. Dynamic Pricing
c. Setting prices according to past production costs c. Cost-Plus Pricing
d. Ignoring competitive market pricing d. Target Costing
52. What is the primary goal of sustainable packaging? 64. What does diversification in risk management help
a. Cost reduction achieve?
b. Environmental responsibility a. Reducing dependence on a single product
c. Customer service b. Increasing reliance on one market
d. Profit maximization c. Eliminating the need for market research
53. Which pricing strategy aligns prices with competitors? d. Minimizing the importance of ROI
a. Competitive Pricing 65. What should businesses do first when using a promotional
b. Value-Based Pricing mix?
c. Cost-Based Pricing a. Create advertisements without research
d. Standardized Pricing b. Establish a target audience
54. What is a major benefit of price escalation clauses in c. Ignore public relations
contracts? d. Reduce promotional expenses
a. Protecting both parties from unpredictable cost 66. Which of the following is NOT a key approach in
increases marketing communication?
b. Eliminating the need for cost monitoring a. Advertising & Digital Marketing
c. Fixing prices permanently b. Public Relations & Branding
d. Reducing competition in the market c. Recruitment & Selection
55. What is the main purpose of content marketing? d. Direct Marketing & Sales Promotion
a. To immediately close a sale 67. What type of marketing is focused on creating awareness
b. To engage with customers by providing valuable among the target audience?
content a. Guerrilla Marketing
c. To directly distribute products to retailers b. Public Relations
d. To eliminate the need for customer interaction c. Advertising & Digital Marketing
56. Why is sales force motivation important? d. Recruitment and Selection
a. It decreases employee engagement 68. What role does technology play in overcoming price
b. It improves productivity and customer satisfaction escalation?
c. It reduces competition within the company a. Increases manual labor costs
d. It limits career advancement opportunities b. Enhances automatic repricing features
57. Which of the following is NOT an element of the c. Reduces efficiency in cost tracking
promotional mix? d. Increases reliance on fixed pricing
a. Advertising 69. What is a potential disadvantage of using multiple
b. Public Relations distribution channels?
c. Product Development a. Reduced market coverage
d. Direct Marketing b. Increased complexity in management
58. What is a key factor that affects international pricing? c. Lower brand exposure
a. Local Competition d. Limited sales opportunities
b. Uniform Exchange Rates 70. Which of the following is a key component of sales
c. Fixed Inflation territory management?
d. Standardized Market Conditions a. Increasing product pricing
59. What is international pricing? b. Defining and allocating territories
a. Pricing products only for domestic markets c. Reducing customer satisfaction
b. Strategies businesses use to set prices in foreign d. Eliminating competition
markets 71. What is the main goal of setting sales quotas and targets?
c. Ignoring currency fluctuations in pricing a. To track performance against quotas
d. Setting the same price in every market without b. To decrease market potential
adjustments c. To limit sales force motivation
60. Why is cultural sensitivity important in international d. To remove performance evaluation
pricing? 72. What is the ethical concern with predatory pricing?
a. To respect local norms and economic conditions a. It eliminates competition unfairly
b. To enforce a single global pricing model b. It increases brand trust
c. To prioritize company profits over consumer c. It follows transparent pricing
interests d. It ensures fair market competition
d. To ignore consumer behaviors in diƯerent 73. What is a key risk of offering large volume-based
countries discounts?
 a. It increases brand exclusivity a. Increasing operational costs
b. It may reduce profit margins b. Aligning sales activities with business objectives
c. It eliminates marketing costs c. Reducing customer interactions
d. It discourages customer loyalty d. Eliminating the need for a sales force
74. How can a business use direct marketing effectively? 86. Which factor influences after-sales service effectiveness?
a. By sending personalized messages via email and a. Customer satisfaction
SMS b. Factory location
b. By eliminating customer service c. Internal hiring policies
c. By reducing advertising expenses d. Product color
d. By ignoring customer feedback 87. What does Life Cycle Costing (LCC) help companies
75. Which of the following is an example of intrinsic evaluate?
motivation for salespeople? a. Only the development costs of a product
a. Commission-based incentives b. The total cost of ownership over a product’s life
b. Career growth and personal satisfaction cycle
c. Performance bonuses c. The revenue from sales
d. Profit-sharing programs d. Customer satisfaction alone
76. Which formula represents the breakeven point? 88. What pricing strategy provides discounts for bulk
a. Fixed Costs / (Sales Price - Variable Cost) purchases?
b. Sales Price x Variable Cost a. Competitive Pricing
c. Fixed Costs x Sales Volume b. Volume-Based Pricing
d. Revenue - Operating Expenses c. Price Skimming
77. Which metric is an example of a quantitative sales d. Cost-Plus Pricing
performance measure? 89. Which of the following is an element of writing a price
a. Customer relationship quality escalation clause?
b. Product knowledge a. Ignoring market fluctuations
c. Sales volume and revenue targets b. Defining trigger conditions
d. Teamwork and attitude c. Setting fixed long-term prices
78. Why is training and development crucial for a sales force d. Eliminating the need for adjustment formulas
in a push strategy? 90. Why is providing continuous training important for sales
a. It helps improve product knowledge and selling force motivation?
techniques a. It helps salespeople stay engaged and develop their
b. It removes the need for performance evaluations skills
c. It guarantees immediate sales success b. It limits career progression
d. It eliminates competition in the market c. It decreases productivity
79. Which of the following is NOT a type of risk in product d. It removes the need for goal setting
portfolio management? 91. Which strategy focuses on setting high initial prices for
a. Market Risk new technology products?
b. Operational Risk a. Price Skimming
c. Customer Relationship Risk b. Volume-Based Pricing
d. Financial Risk c. Competitive Pricing
80. Which of the following is NOT a key function of HRM in d. Customer-Based Pricing
a push strategy? 92. What type of promotion involves direct interaction
a. Recruiting skilled sales personnel between sales representatives and customers?
b. Training sales staff a. Advertising
c. Offering product discounts to customers b. Personal Selling
d. Motivating the sales team with incentives c. Public Relations
81. What is a common cause of price escalation in d. Sales Promotion
international trade? 93. What is an example of price skimming?
a. Decrease in shipping costs a. Selling a new smartphone at a high price before
b. Elimination of tariffs and taxes lowering it later
c. Exchange rate fluctuations b. Offering a free trial for a new software
d. Reduction in middlemen markups subscription
82. Which risk type includes changes in economic conditions c. Matching a competitor's price exactly
affecting product success? d. Selling bulk items at a discount
a. Strategic Risk 94. What is the main purpose of a promotional mix?
b. Market Risk a. To manufacture products
c. Financial Risk b. To communicate, persuade, and inform customers
d. Operational Risk c. To reduce production costs
83. Which element of the promotional mix is primarily used to d. To eliminate competition
manage a company's public image? 95. What is the key advantage of a direct distribution channel?
a. Advertising a. Involves multiple intermediaries
b. Public Relations b. Reduces costs by eliminating middlemen
c. Sales Promotion c. Relies on wholesalers and retailers
d. Direct Marketing d. Decreases manufacturer control over pricing
84. Which of the following best describes sales budgeting and 96. Which financial metric measures the total income
cost control? generated from sales?
a. Allocating resources efficiently a. Gross Profit Margin
b. Increasing operational expenses b. Return on Investment (ROI)
c. Reducing sales force training c. Revenue
d. Eliminating revenue targets d. Operating Expenses
85. What is the primary purpose of controlling field sales 97. What does Cost-Volume-Profit (CVP) analysis help
operations? businesses determine?
 a. The best competitors to imitate a. Differentiation
b. The impact of costs and sales volume on b. Market Segmentation
profitability c. Price Skimming
c. The best discounts to offer d. Mass Production
d. The lowest possible production cost 109. What is a key benefit of effective packaging?
98. What type of intermediary does not take title to goods? a. Reducing marketing efforts
a. Retailers b. Enhancing product protection and branding
b. Wholesalers c. Eliminating sustainability concerns
c. Merchant Middlemen d. Lowering production costs without regard to
d. Agent Middlemen quality
99. What is the primary purpose of financial analysis in 110. What is a key factor in determining product
product portfolio management? lifecycle?
a. To eliminate low-cost products a. Consumer demand
b. To optimize resource allocation and decision- b. Employee productivity
making c. CEO compensation
c. To focus only on product development d. Government subsidies
d. To ignore market trends 111. What is a common method for evaluating sales
100. What pricing method do companies use to remain force performance?
competitive in the market? a. Ignoring past performance
a. Price Skimming b. Relying only on supervisor reviews
b. Competitive Pricing c. Using sales analysis and customer feedback
c. Target Costing d. Setting the same targets for all sales personnel
d. Cost-Volume-Profit Analysis 112. How can sales force automation (SFA) tools
101. How does peer and supervisor review contribute to enhance sales operations?
sales performance evaluation? a. By eliminating sales tracking
a. By assessing teamwork and interpersonal b. By automating repetitive tasks
relationships c. By discouraging technology adoption
b. By focusing solely on revenue generation d. By reducing product knowledge
c. By reducing the importance of customer feedback 113. What is the primary objective of penetration
d. By ignoring individual contributions pricing?
102. What does the SMART goal-setting framework a. To recover production costs quickly
stand for? b. To attract customers with low initial prices
a. Simple, Meaningful, Achievable, Relevant, c. To maximize short-term profits
Targeted d. To match competitor pricing
b. Specific, Measurable, Achievable, Relevant, Time- 114. What is the key benefit of aligning push strategy
bound with HRM?
c. Strong, Market-oriented, Analytical, Reliable, a. It eliminates the need for employee motivation
Transparent b. It drives sales and business success
d. Sales, Management, Allocation, Revenue, c. It reduces the importance of branding
Timeliness d. It removes the need for digital marketing
103. What is the primary goal of a push strategy? 115. What is the overall impact of eƯective sales
a. To pull customers toward the product through operations control?
branding a. Higher sales effectiveness and business growth
b. To actively promote a product through distribution b. Lower profitability and reduced customer trust
channels c. Decreased motivation within the sales force
c. To minimize the use of marketing communication d. Increased unethical sales practices
d. To rely on word-of-mouth marketing 116. What is the primary purpose of cost-plus pricing?
104. What is a key risk of competitive pricing? a. To maximize competition
a. High production costs b. To cover costs and generate a profit margin
b. Price wars that reduce profit margins c. To match competitor pricing
c. Increased brand loyalty d. To increase production costs
d. Eliminating competition 117. What is the primary characteristic of an effective
105. What term describes adapting pricing strategies to sales performance evaluation system?
changing market conditions? a. Lack of transparency
a. Dynamic Pricing b. Clear, consistent, and aligned with business goals
b. Fixed Pricing c. Based only on qualitative metrics
c. Cost-Free Pricing d. Ignoring training and development
d. Revenue-Based Pricing 118. What factor primarily influences sales force
106. Which of the following is a challenge in motivation?
distribution channel management? a. Reducing training sessions
a. Increased competition and channel conflict b. Compensation and incentives
b. Elimination of the need for logistics c. Restricting autonomy in decision-making
c. Simplified customer interactions d. Ignoring employee recognition
d. Increased production costs 119. What pricing strategy focuses on charging what
107. What is the primary benefit of integrating e- customers perceive as the product’s value?
commerce in distribution? a. Volume-Based Pricing
a. Increases physical store reliance b. Cost-Plus Pricing
b. Enhances direct reach to consumer c. Customer-Based Pricing
c. Eliminates the need for inventory management d. Price Skimming
d. Reduces competition 120. What is an advantage of standardized pricing?
108. What strategy is used to highlight a product’s a. Greater market adaptation
unique selling points? b. Consistent global brand image
c. Adjusted pricing for different economies
d. Increased operational complexity
Identification Content marketing
1. What term describes the process of encouraging, and
inspiring sales representatives to achieve their targets? 13. What HRM function is responsible for hiring the right
people for critical roles?
Sales Force Motivation
Recruitment & selection
2. What type of motivation comes from personal satisfaction
and career growth? 14. What marketing communication method focuses on building
a strong brand image?.
Intrinsic Motivation
Public Relations & Branding
3. What type of motivation is driven by financial rewards and
incentives? 15. What type of marketing uses unconventional tactics to
capture customer attention?
extrinsic motivation
Guerilla Marketing
4. What key factor in sales motivation involves commissions,
bonuses, and profit-sharing? 16. What HRM function ensures clear and consistent messaging
within the organization?
Compensation and Incentive
Internal Communication
5. What is the goal-setting framework that ensures clarity and
accountability in sales targets? 17. What marketing approach incentivizes customers to make a
purchase?
SMART GOALS
Direct Marketing & Sales Promotion
6. What is a crucial non-monetary factor in motivating a sales
force, involving recognition and awards? 18. What HRM function provides employees with the necessary
skills and knowledge for their roles?
Recognition and Rewards
Training & Development
7. What strategy helps improve sales force engagement by
offering mentorship and training programs? 19. What is the process of encouraging employees to perform at
their best through rewards and recognition?
Training and Development
Motivation and Incentive
8. What is a key work environment factor that influences sales
force motivation? 20. What is the main outcome of aligning push strategy with
HRM?
Leadership and Supportive Work Culture
Business success
9. What method involves tracking revenue growth, conversion
rates, and customer acquisition to measure motivation 21. What process involves managing, monitoring, and
effectiveness? optimizing the performance of a company's sales force?

Sales Performance Metrics Controlling Field Sales Operations

10. What is a tool businesses use to collect employee feedback 22. What involves defining and allocating territories to balance
on motivation levels? workload and market potential?

Employee Engagement Surveys Sales territory management

11. What marketing approach actively promotes product 23. What method involves setting realistic and achievable sales
through distribution channels to drive sales? goals and tracking performance?

Push Strategy Sales Quotas and Targets

12. What marketing approach focuses on engaging customers 24. What tool is used to track customer interactions and
through valuable content? improve lead convention?
CRM 37. What is the main advantage of using agent middlemen in
distribution?
25. What term refers to rewarding employee through
compensation plans, bonuses, and recognition programs? They facilitate without taking the title to goods

Compensation and Incentive 38. What sales approach relies on persuading intermediaries to
stock a product?
26. What type of training ensures that salespeople enhance their
skills and product knowledge? Push Strategy

Training and Development 39. What type of middlemen take ownership of the goods before
reselling them?
27. Why sales practice involves efficient allocation of resources
to maximize return on investment? Merchant Middleman

Sale budgeting and cost controls 40. What modern trend focuses on reducing carbon footprints
in distribution networks?
28. What technology enhances sales tracking and automates
repetitive tasks? Sustainability in Distribution

Sales Force Automation (SFA) Tools 41.What term describes the increase in product prices due to
additional costs in distribution and regulations?
29. What principle ensures fair trade practices and prevents
fraudulent activities? Price Escalation

Compliance and Ethical Sales Practices 42 What pricing challenge arises due to fluctuation in currency
values?
30. What is the ultimate goal of controlling field sales
operations? Exchange Rate Fluctuation

Business Growth and Sales Effectiveness 43. What cost factor in international trade includes freight and
logistics expenses?
31. What type of distribution channel eliminates intermediaries?
shipping cost
Direct Channel
44. What is the practice of adjusting product prices dynamically
32. What term refers to the combination of both direct and based on real-time market demand?
indirect channels? timed channels?
demand-based pricing
Hybrid Channel
45. What pricing strategy involves using free trade zones to
33. What function of a distribution channel involves inventory minimize import taxes?
management and transportation?
Finding free trade zone
Logistical Function
46. What is the term for intermediaries adding extra charges to
34. What strategy involves widespread distribution to maximize the final consumer price?
product availability?
Middleman Markups
Intensive Distribution
47. What type of contract clause allows price adjustments based
35. What is a key challenge in managing distribution channels on cost fluctuations?
due to competition?
Price Escalation Clause
channel conflict
48. What technological tool helps businesses monitor price
36. What approach integrates maluple online and offline sales trends and adjust prices automatically?
channels for a seamless experience?
Automatic Repricing Feature
Omnichannel Strategy
49. What economic factor causes price increases due to a
general rise in goods and services costs?
Inflation

50. What pricing strategy involves cutting unnecessary

Sales Force Intrinsic Motivation Recognition and
production costs while maintaining product quality?
Motivation Rewards

Cost Analysis and Value Engineering Training and Leadership and Content Marketing
Development supportive work
51. What is the combination of marketing communication culture
strategies used to reach target customers?
Recruitment and Public Relations & Training and
Selection Branding Development
Promotional Mix
Motivation and Business Success Customer
52. Which promotional mix element involves paid incentive Relationship
communication through media channels? Management
(CRM) Integration

Advertising Sales Force Training and Business Growth

motivation and Development and Sales
53. What promotional tool focuses on managing a company's Incentive Effectiveness
reputation?
Direct Channel Hybrid Channel Omnichannel
Strategy
Public Relation
They facilitate Push Strategy Exchange Rate
54. What type of marketing involves direct communication transactions Fluctuation
with cuntones through emails and SMS? without taking
title to goods

Direct Marketing Shipping Cost Demand-Based Automatic

Pricing Repricing Feature
55. What promotional method uses face-to-face interaction to
Inflation Cost analysis and Direct Marketing
influence buying decisions?
Value Engineering

Personal Selling Personal Selling Sales Promotion Integrated

Marketing
Communication
56. What is a short-term incentive designed to encourage
(IMC)
immediate sales?
Compensation SMART Goals Extrinsic
Sales Promotion and Incentive Motivation

Employee Push Strategy Sales Performance

57. What is one of the main objectives of a promotional mix Engagement Metrics
that helps distinguish a product from competitors? Surveys

Product Differentiation Internal Direct Marketing & Guerilla Marketing

Communication Sales Promotion
58. What is the first step in effectively using a promotional mix? Sales Territory Sales Quotas and Controlling Field
Management Targets Sales Operations
Establishing a Target Audience
Sales Force Compliance and Sales Budgeting
Automation Ethical Sales and Cost Control
59. What marketing strategy helps businesses increase demand (SFA) Tools Practices
and provide product information.
Intensive Channel Conflict Logistical
Promotional Mix Strategy Distribution Functions

Sustainability in Price Escalation Merchant

60. What technique combines multiple promotional channels for Distribution middlemen
a more effective reach?
Middlemen Rice Escalation Finding Free
Integrated Marketing Communication (IMC) Markups Clause Trade Zones

Advertising Public Relations Promotional Mix

Establishing a Promotional Mix Product

Target Audience Strategy Differentiation