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Chapter 2.2- practice- sts

Chapter 2.2 focuses on effective business writing practices, emphasizing courteous communication, the importance of tone, and the use of non-gender-biased language. It discusses the writing process, audience profiling, and the significance of using active voice and positive language. Additionally, it highlights the role of empathy and the appropriate use of jargon in crafting messages.

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60 views

Chapter 2.2- practice- sts

Chapter 2.2 focuses on effective business writing practices, emphasizing courteous communication, the importance of tone, and the use of non-gender-biased language. It discusses the writing process, audience profiling, and the significance of using active voice and positive language. Additionally, it highlights the role of empathy and the appropriate use of jargon in crafting messages.

Uploaded by

luonggiangg.010
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Chapter 2.

2- practice

1. Which of the following represents a courteous approach to writing business messages?


a. Use words that sound demanding or authoritative.
b. Turn demands into rhetorical questions.
c. Express legitimate emotions of anger and frustration.
d. Emphasize writer benefits.

2. Which of the following would help to create a conversational but professional tone in a business message?
a. Headings for skim value
b. Technical terms to establish the writer's industry knowledge
c. Familiar words and personal pronouns
d. Frequent abbreviations such as IMHO and BTW

3. Which of the following demonstrates non-gender-biased business writing?


a. The company’s executives and their wives will attend the Reno conference.
b. All salesmen must meet monthly sales quotas.
c. The female attorney graduated from Yale.
d. The office personnel will assist you with your forms.

4. Which of the following demonstrates effective business writing?


a. An Asian CEO was the keynote speaker.
b. An African-American man was the next customer.
c. A record number of Japanese investors are purchasing real estate in the United States.
d. Mr. Hernandez, a Mexican, is my boss.

5. Business writers who use words such as interrogate, remuneration, and terminate are using language many readers
would consider _______.
a. slang
b. conversational
c. jargon
d. unfamiliar

6. Which one of the following suggestions about using jargon in a business writing should you follow?
a. Jargon should never be used in business writing.
b. Jargon can always be used in a business writing because it is generally understood by both insiders and
outsiders within a field.
c. Effective business communicators know to include some jargon within any message to demonstrate their
intelligence and command of the English language.
d. Jargon should be used only when the audience will understand it.

7. Which of the following is most acceptable for business writing?


a. Please think about the new insurance option.
b. Caltrek experienced a change in profits during the last fiscal year.
c. Retailers can expect to pay higher amounts for their goods and services.
d. Sheila will examine the job proposal carefully.
8. The final task in the third phase of the writing process is evaluating your message to decide whether it accomplishes
your goal.
a. True
b. False

9. In order to be an effective writer, you must follow the three phases of the writing process in sequence, moving from
Phase 1 to Phase 2 to Phase 3 in order.
a. True
b. False

10. You should plan to spend equal amounts of time on each phase of the writing process.
a. True
b. False

11. One of the most important questions you can ask yourself as you begin to compose a message is What do I hope to
achieve?
a. True
b. False

12. The primary purposes of most business documents are to inform and to persuade. A common secondary purpose is
sales growth.
a. True
b. False

13. You are more likely to achieve your communication goals if you profile your audience and shape the message to that
profile.
a. True
b. False

14. Although messages may have a primary and a secondary audience, the writer needs to profile only the primary
audience to determine the best presentation of the message.
a. True
b. False

15. A written report is a richer communication medium than a face-to-face conversation because a report can be revisited
and revised if necessary.
a. True
b. False

16. Using the "you" view is an effective way for writers to avoid taking on blame in business messages.
a. True
b. False

17. Empathy, which increases the likelihood of a successful message, occurs when writers put themselves in the
audience's shoes when creating the message.
a. True
b. False
18. To emphasize the "you" view in e-mail messages, you must avoid any phrases that include the "I/we" view such as I'm
happy or We're delighted.
a. True
b. False

19. The active voice is generally preferred in business writing.


a. True
b. False

20. Positive language generally conveys more information than negative language does.
a. True
b. False

21. The richest mode of communication among the following would be ______.
a. an e-mail, because the message can be retrieved and added to quickly if necessary
b. a wiki, because readers can make their own changes to a group document
c. a letter, because it provides more formality and a printed record
d. a face-to-face interaction, because it provides both verbal and nonverbal messages

22. The style of writing that identifies who is doing the acting is called _______.
a. active voice
b. passive voice
c. business writing
d. you-viewpoint

23. What is the benefit of remembering and applying the acronym WIIFM?
a. WIIFM is a reminder to consider the benefits to yourself.
b. WIIFM is a reminder to consider the benefits to the audience that you are writing to.
c. WIIFM is a reminder to adjust your radio channel.
d. WIIFM is used by business consumers to prioritize their interests.

24. Putting yourself in the receiver's shoes to better adapt your message to that person's needs is called _______.
a. a benefit
b. a feature
c. empathy
d. richness

25. What is the primary purpose of using jargon?


a. Jargon is used to make sure that only insiders understand your message.
b. Jargon can be used to let readers know that you are an expert in your field.
c. Jargon is used to communicate complex ideas quickly.
d. Jargon is used to purposefully confuse and obfuscate your message.

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