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Typography Assignment

The document is an exercise from Northwestern University that encourages students to explore how different typefaces affect the meaning and emotional impact of specific words. It includes a list of words with various typeface options and explanations for the chosen typefaces for each word. The student selected specific fonts for 'Tradition,' 'Future,' 'Experiment,' 'Rebellion,' and 'Advertisement' based on their perceived emotional resonance and clarity.

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agcaoilimariyahjurjetti
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17 views2 pages

Typography Assignment

The document is an exercise from Northwestern University that encourages students to explore how different typefaces affect the meaning and emotional impact of specific words. It includes a list of words with various typeface options and explanations for the chosen typefaces for each word. The student selected specific fonts for 'Tradition,' 'Future,' 'Experiment,' 'Rebellion,' and 'Advertisement' based on their perceived emotional resonance and clarity.

Uploaded by

agcaoilimariyahjurjetti
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Northwestern University

Laoag City
Name: Mariyah Jurjetti F. Agcaoili Course/Year: Ab-Polsci II

This exercise encourages you to explore how choice of typeface affects the meaning
and emotional feeling of a word.

Using any text software (e.g. MS Word), experiment with using typefaces to express
the following words. Experiment with various options. Choose three options out of your
experiments.

1. Tradition
Tradition – Algerian

Tradition- Courier new

Tradition- Arial black

2. Future
Future- Arial

Future- Cooper Black

Future- Bell MT

3. Experiment

Experiment- Bahnschrift

Experiment- Arial Rounded MT Bold

Experiment- Bembo

4. Rebellion

Rebellion- Broadway

Rebellion- Castellar

Rebellion- Papyrus

5. Advertisement

Advertisement- Copperplate Gothic Bold

Advertisement- Bodoni MT Black

Advertisement- Rockwell

MULTIMEDIA |1
Northwestern University
Laoag City

After experimenting the three options, choose the one which you think is best suited
with the word.

Tradition - Courier new


Explanation: In the word "tradition," I chose the font type courier new because,
while experimenting with what font style would best suit this word, I discovered that courier
new is similar to traditional writing and also slim, as seen in some artwork text.

Future - Cooper Black


Explanation: I chose the font style Cooper Black for the word "Future" because I
believe it has to be bold because it indicates something valuable to pursue.

Experiment- Bembo
Explanation: I chose the font style bembo for the word experiment because it is a
simple typeface that is really neat and clear and requires you to think differently.

Rebellion - Broadway
Explanation: I chose the font style Papyrus for the word rebellion. I'm not sure why,
but this font caught my eye. Rebellion was traumatic in some ways, but this typeface

Advertisement- Copperplate Gothic Bold


Explanation: In the word advertisement, I chose the font style. I chose the font style
copperplate gothic bold because, for me, it is something like a text style that can get the
audience's attention.

MULTIMEDIA |2

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