Annexure-III

FORMAT FOR SUBMITTING DETAILED INTEGRATED PROJECT PROPOSALS

1.0 Background Information Information to be furnished

(Base line Survey)

1.1 Geography and Climate The district of Nadia is situated in the heart of the Bengal delta held
within the arms of the Ganga, namely, the Bhagirathi on the West
and Mathabhanga on the North. The entire district lies in the alluvial
plain of the Ganga and its tributaries. Nadia district takes its name
Nabadwip hallowed by the memory of Lord Shri Chaitanya
Mahaprabhu who was born here on 18th February, 1486. The

district of Nadia is bounded on the north and north-west by the

district of Murshidabad. On the south-east and east it is bounded by
 the Republic of Bangladesh. In the south and south-east the district
is bounded by the district of North 24-Parganas.The shape of the
district is irregular, lying North to South. The district is about 46ft.
above the mean sea-level and the tropic of cancer divides the
district into two parts. The climate of Nadia district is characterized
by an oppressive hot summer; high humidity all the year round and
well distributed rainfall during the south west monsoon season. The
cold season is from about the end of November to the end of
February. Krishnanagar is the most important town of this district, as
it is the district headquarter of Nadia. It is on the bank of river
Jalangi. One of the oldest districts of West Bengal and the ancient
Sanskrit learning centre. Nadia is an inseparable part of the
religious and cultural history of the state. Apart from tourism,
agriculture is another main source of revenue for the district.

1.2 Potential for proposed Medicinal Plant 1. Kulekhara (Hygrophila auriculata) – Kulekhara is estimated to be
species based on demand and supply traded in the volume of 200-500 MT per year (2014-15). With ever
and market availability increasing demand and decreasing supply from the wild habitat
and no substantial farming of this plant it is estimated to have a
high market demand.
2. Aloe vera (Aloe vera) - The global aloe vera market was valued at
$735.88 million in 2022. It is projected to grow at a CAGR of
6.8% from 2023 to 2030, reaching $1,271.47 million by 2030. The
demand for aloe vera in India is growing. The Indian aloe vera
market was worth $23.72 million in 2017 and is expected to have
reached $38.68 million by 2023. The aloe vera juice market is
expected to be worth $38.66 million by 2024.
3. Nayantara (Catharanthus roseus) - Catharanthine is an alkaloid
which is isolated from Catharanthus roseus, which is a potent
medicinal plant for many of the pharmacological reactions such as
antimicrobial, antioxidant and antidiabetic effect amongst others.
The essential chemical, can be used as a starting material for the
synthesis of the anti-tumour drugs vinblastine and vincristine.
Catharanthine is relatively new to the market and hence, the global
catharanthine market is very niche. Moreover, with the increasing
awareness among market players about the benefits of
catharanthine, the market is anticipated to witness a high growth.
The catharanthine market is supposed to be worth US$ 817.73
million in 2022. The catharanthine market is expected to reach
US$ 1164.68 million by 2032.
4. Satamuli (Asparagus racemosus) – Satamuli or Shatavari is
estimated to be traded in the volume of 2000-5000 MT per year
(2014-15). With ever increasing demand and decreasing supply
from the wild habitat and low commercial farming of this plant it
is estimated to have a high market demand.
5. Aparajita (Clitoria ternatea) - The butterfly pea or blue pea
flowers market was valued at USD 0.102 billion in 2021 and is
expected to reach the value of USD 0.16 billion by 2029. The
Indian market is estimated to be in the volume of 500-1000 MT
per year (2014-15).
6. Tulsi (Ocimum tenuiflorum) - Tulsi is estimated to be traded in the
 volume of 2000-5000 MT per year (2014-15). With ever
increasing demand and decreasing supply from the wild habitat
and small patches of commercial farming of this plant it is
estimated to have a high market demand.
7. Shiuli
8. Pipli
1.3 Existing infrastructure [ware
house/cold storages, markets,
Mandis, manufacturing units,
nurseries (public/private sector),
R&D institutions, testing laboratories/
certification agencies, farmers
associations/ cooperatives/ SHGs]
1.4 Land availability with organization
along with GPS location
1.5 Status on existing proposed medicinal
plants availability and demand of
industries in the state
1.6 Any other information
2.0 Details of the Project proposal
2.1 Objective and strategy 1. Identification of specific lifestyle products based on few
selected medicinal plants species which are in high demand in
post-pandemic retail markets.
2. Establishment of a small farming cluster and a plantation base
as a steady raw material source for the products.
3. Identification of source of improved cultivars for the identified
crops and their acquisition.
4. Identification of appropriate extraction technologies available
from related research institutions and acquisition thereof.
5. Establishment of a farm-gate extraction, purification,
formulation and packaging facility for the products
6. Establishment of a retailing infrastructure and sales promotion
through E-commerce and web-based advertisement
7. Local capacity building for the stake-holders through training
on - Improved agronomic practices of the identified crops.
8. Modern post-harvest technologies for raw material quality
management.
9. Improved and environment friendly small scale extraction
technologies with efficient utilization of spent biomass and
solar technologies.
10. Web-based business promotion and E-commerce
technologies.
2.2 Project Implementing Agency with
contact address, phone, e-mail ID
2.3 Salient aspects of the Project and the 1. Establishment of a small scale fully vertically integrated facility
component wise implementation involving farming of selected medicinal/aromatic crop plants,
details of integrated projects with time community post-harvest processing, extraction and formulation.
 lines and how different organizations 2. Value addition and marketing of the products directly by
are proposed to be brought together retailing through E-commerce and traditional platforms.
to achieve objectives 3. Capacity building, liaising between stakeholders, business
process validation, facilitation and close monitoring of the entire
value addition chain by RCFC-East
4. Structured joint operational management of the unit by both the
farming and the business partners and uniform revenue
sharing.
5. Secured sale of the farm produce for the stakeholder farmers
and stable raw material supply to the stakeholder processor.
6. Direct market linkage will help the farmers to choose their crops
judiciously and adapt to market changes in a flexible manner.
7. Absence of intermediaries will increase the farming profitability
and reduce the effective raw material cost for processing.
8. Low production cost of the finished materials due to lower
effective raw material cost. The finished materials can have
significant price advantages in the retail markets.
9. The products will have “artisanal” character, which can be a
significant USP

2.4 Component wise physical targets and financial outlays - details of Seed Germplasm Centre/nursery, IEC
activities, Post-harvest management infrastructure, Quality testing and Certification.
2.4.1 Infrastructure for QPM (Layout to be provided)
Name of Activity No. unit Financial No. of No. of GPS Location
Assistance *Beneficia Saplings to be
(in lakh) ries (to be Raised / seeds
covered) to be obtained
(a) Seed Germ Plasm
Center (4 ha. area;
Rs. 25 lakh/unit)
(b) Model Nursery (2-3
lakhs of saplings with
4 ha. area; Rs. 25
lakh/unit
(c) Small Nursery (50,000 1 6.25
to 70,000 saplings
with 1 ha. Are, Rs.
6.25 lakh/unit
2.4.2 IEC Activities No. of IEC Financial Level of No. of Objective
Activities Assistance Activities Farmers
(a) Trainings of
Farmers (for a
minimum of two
days) Rs. 2,000/-
per trainee
within the state
and Rs. 5,000/-
 per trainee
outside the state
(b) Buyer seller
Meet (Rs.1.00
lakh for
organizing
district level and
Rs. 2.00 lakh for
State level)
2.4.3 Infrastructure For Post-Harvest Management And Marketing (Layout to be provided)
Name of Activity No. of Unit Financial Capacity Total Area GPS
Assistance (in MT) Proposed for Location
(in lakh) Construction
(a) Drying Yard 1 10.00 5 Ton 5000 sq. ft.

(b) Storage Go down 1 10.00 40 Ton 1500 sq. ft.

(c) Value addition 1 15.00 500 kg raw 1000 sq. ft.

material/day
(d) Rural Collection - - - -
Centre

2.4.4 Quality testing Testing No. of Financial Name of Name of

Charges Samples assistance Species AYUSH/
(50 (in lakh) NABL
samples @ Accredited
Rs. 5000/ Labs
sample,
maximum
Rs. 2.50
lakhs)

2.4.5 Certification Area Financial Name of Name of GPS

(Rs. 5 lakh for covered assistance Species Certifying Location
minimum of 50 (in ha) (in lakh) Agency
hectares)

3.0 Linkages
3.1 With R&D Institutions/Facilitation centres
3.2 With AYUSH industry (Manufacturing units/traders for marketing)
4.0 Annexure
GIS Mapping of the State giving potential identified areas and location of existing and
the proposed infrastructure under the project
 Details of nursery, Seed Germ Plasm centre, Post-harvest Management
Infrastructure.
The Sketch plan of the area under nursery / Seed Germ Plasm
Centres/PHM/Marketing/Value addition showing location of infrastructure
components and land utilization.

*Details of Beneficiary
Name Aadhar Contact Area to be Name of Tentative Any other
of No. Detail Along Covered Under Species to Yield (in information,
Beneficiary with District Cultivation (ha.) be raised MT) to be if any
and Village obtained

Note PI may ensure that the activities proposed / organized should not overlap with any
other scheme of Central or State Government.