A.M.

Raqshan,
H No -43-17-6; T.S. N. Colony;
Visakhapatnam, Andhra Pradesh-530016
Cell : 9246308601. Email : [email protected]

Profile Summary

Professional with Brand Marketing and Business Advisory in Product Sales &
Distribution, having over 15+ years of experience in product launches, Store launches, Nurtured and
managed business operations with unique blend of strength in both strategic and operation planning.

 Demonstrated expertise in identifying business requirements, implementing changes, and

 Adroit in coordinating with management across levels.

 Ability to gauge customer’s needs and translating it to drive business strategy.

 Mentoring team members to achieve organizational objectives ensuring their professional

 Effective trainer and an able team player combining sound communication skills, presentation
skills and negotiation skills with analytical and leadership capabilities to enhance overall
business performance.

 Aptly using interpersonal skills within the organizations and active team member across cross
functional departments.

Professional Expertise

 Product and Brand Management.

 Rural Marketing.

Career Synopsis:

 Sr. Project Consultant in Brand Marketing Advisory with Ernst & Young EY
https://www.ey.com/in/en/homeof their APSFL (Andhra Pradesh state fiber limited, Govt of AP)
Advisory & managing their brand promotion initiatives based at Vijayawada from 1 st April 2019
to till date

 Lead Branded Retail Marketing & Communication with TATA DOCOMO, India’s leading telecom
Brand of TATA TELESERVICES LTD. Based at Hyderabad heading Andhra Pradesh & Telangana
states from July 2012 to April 2018. http://www.tatadocomo.com/. Also catered the same
responsibilities in other states like Kerala and North East (Bihar & Jharkhand).

 Circle Head Marketing &VM –for MORE Supermarkets, was part of India’s best neighborhood
retail chain brand of Aditya Birla Group, heading Andhra Pradesh and Telangana operations
based at Hyderabad from September 2011 to July 2012.http://www.morestore.com/

 Manager Brand Marketing–Tata Indicom, India’s leading telecom Brand of TATA TELE SERVICES
LTD, based at Hyderabad heading Andhra Pradesh and Telangana operations from June 2006 to
Sep 2011. http://www.tataindicom.com/

 Asst Manager, Retail Marketing in Spencer’s Retail Limited of RPG Group from August 2004 to
June 2006 based at Visakhapatnam, Andhra Pradesh. http://www.spencersretail.com/

 Area Marketing Officer – Larsen & Toubro Ltd (ECC–Construction Group of RMC division), based
at Visakhapatnam from Feb 2002 to August 04. http://www.lntecc.com/

Key Competencies:

Brand Planning & Strategy

 Driving key metrics of brand portfolio through below the line marketing programs

 Drive brand salience by creating properties to earn TOMA.

 Preparing creative, media, and PR briefs to establish alignment to the brand plan.

 Prepare the Go to Market strategy and marketing plan for the brands

 Develop marketing strategies and brand building exercises to increase market share.

 Bring out strong brand stories to create pull for the brand

 Planning loyalty programs and their efficacy to develop consumer trust.

 Identify priority-based markets on Consumer Purchasing power and create awareness for brand
communication.

LEADERSHIP ABILITIES:

Business

 Develop brand strategies to drive growth of brand in terms of volume & value.

 Track and monitor brand performance from internal & external sources

 Handle communication between Brand Marketing and other cross functional teams and
external agencies to ensure agreed brand activities are effectively executed.

Leadership

 Lead cross functional team to update on brand salience and Hygiene

 Support Brand & Sales Team to develop effective strategies to achieve business objectives.

 Develop and appreciate the brand strategies to upkeep the trade.

 Maintain healthy relationship with internal and external customers to build the brand

Management
  Manage all brand plan activities within budget with effective results

 Aggressive execution and monitoring of brand presence and work towards increasing brand
scores and create TOMA in lie with the competition

 Provided innovative methods and worked along with creative development agency to ensure
effective communication across all the market.

 Effective Planning and execution of products though ATL and BTL promotions.

 Cost effective cross promotional activities and co-branding with other brands.

Key Brand Promotion Milestones:

 360-degree approach towards new product launches

 Launched Tata Photon Plus (India’s largest selling High Speed Internet Device) in AP Circle.

 The launch of Tata Docomo GSM Mobile Services in Bangalore.

 Roll out of 100 Tata Indicom Exclusive Brand Stores in a single day and got placed in Limca Book
of Records (2007).

 Launch first Hypermarket in the name of Spencer’s for RPG Enterprises at Visakhapatnam.

 20 neighborhood stores of Aditya Birla Retail (MORE SUPERMARKETS) launched across Andhra
Pradesh in a time span of 6 months.

 Launching of 5 new Branded Retail Stores of Tata Docomo in Bihar & Jharkhand.

 Launching of Enterprise product solutions for Tata Enterprise Business Solutions.

Training & Workshops:

 Trained in TQMS (Tata Quality Management Systems),

 Six Sigma quick training programs,

 Certified in Safety Audit System and Mechanisms.

 Entrepreneur and Development Programs organized by APSFC.

 Developing Franchisee Partners by Franchisee India Holding.

Professional Certifications:

 Certified in Business Entrepreneurship by CISCO

 Certified in Sales Success principals by Career Development college of London

 G- Suite Certification In applied digital skills by Google Digital Garage

 Business Analysts and Management Consulting & Thought Leadership.

 Consulting Approach to problem solving.

 Masters in project management.

 Shopper marketing expert in Retailing

 Buying & merchandising in Retailing

 Mergers & Acquisitions and Valuation of selling companies.

Volunteering Certifications by (World Health Organization) WHO on Health Emergency Programs.

 Operational planning and guidelines on COVID -19

 Health sector emergency response team.

 Management and facilitation of an After Action Review (AAR)

 Health Cluster Coordination.

 Simulation exercise management.

Educational Summary:
  Master of Business Administration from Andhra University, India

 Bachelor of Commerce from, Andhra University, India

 Diploma in Industrial Fire & Safety Management from NILEM, Chennai.

Personal Summary:

Date of Birth: 02-02-1976.

Languages known: English, Hindi, Telugu, Urdu,Tamil & Malayalam .

Passport Details: J8432356

Permanent Address: H No -43-17-6; T.S.N.Colony. Visakhapatnam, Andhra Pradesh-530016

https://www.facebook.com/raqshan.abdul

References: Available on request.