Scribd
Upload
2 views

Assestment Interview

The document discusses the value of Fullstory, emphasizing its ability to provide insights into user behavior and improve website performance through data analysis. It defines conversion as metrics that measure user actions on a website or app, and clickstream data as a tool for understanding user interactions to enhance customer experience. Overall, it highlights the importance of data-driven decisions in optimizing conversions and user engagement.

Uploaded by

mankei
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
2 views

Assestment Interview

The document discusses the value of Fullstory, emphasizing its ability to provide insights into user behavior and improve website performance through data analysis. It defines conversion as metrics that measure user actions on a website or app, and clickstream data as a tool for understanding user interactions to enhance customer experience. Overall, it highlights the importance of data-driven decisions in optimizing conversions and user engagement.

Uploaded by

mankei
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

Assesment – Fullstory

By - Man Kei Chiam Stanziola

1. What is your understanding of the value of Fullstory?

2. What is your understanding of a conversion?

3. What is your understanding of clickstream data?

1.

As per shared blog links, the value of Fullstory tools lies in its capability
to offer insights into user behavior, enable businesses to make data-
driven decisions and website performance through data analysis,
providing understanding of user behavior and identifying areas to
improve.

 Conversion Analysis: it helps identify + prioritize issues that affect


user conversions. Building of funnels and analyzing opportunities,
businesses can address the hurdles users face, improving
conversion rates and customer experience (CE).
 Clickstream Data: data is collected, which logs user interaction on
a website, or an app. Understanding user journeys, optimizing
website navigation, reducing bounce rates, and enhancing
marketing strategies. It remarks the importance of user privacy
while collecting data.

2.

A Conversion refers to metrics that measure completion and


effectiveness of a desired action by a user on a website or app. Action
depends on the goals and the context of the website or app. Eg of
conversion: Purchase, Signup/registration, forms & surveys, download of
resources.

3.

clickstream data is a tool for gaining insights into how users interact
with a webpage or app, enabling businesses to make strategic decisions
to enhance CE and achieve their goals

You might also like