**To edit this Google doc, go to File > Make a Copy > Add to Your DCA

Folder**

The Lazy Launch

Templates
Top performing emails, ads, and strategy
for every occasion that you can use to crush
your next launch.

How to Use These Templates

These emails, ads, and social post templates give you
everything you need to craft persuasive launch copy,
based on well-researched conversion science (Yup!
There’s a science to this shiz!) and best practices.

Read through the examples, then use the templates as a

framework, not a rule book. Make sure to add your own
flavor, tone, and voice.

Remember! These peeps signed up for your

list because they want your special sauce →
give it to ‘em!

Special note: some of the Calls to Action in these

templates aren’t quite CTAs but are more of a Call to
Value. You’ll notice them as links of words that describe
 the transformation of your course, instead of “click here
to_______.”

Table of Contents

The Stranger to Sale Framework and Checklist:

The real meaning of the word FUNNEL
The Emotion Equation: how genuine connections lead to conversions
and how to create intimacy at scale
The Belief Bridge
Sales Psychology & Persuasion Principles (+ what they look like in
action)
Positioning 101: market saturation is a myth + polarization

The Path to Profit from Lead Magnet to Launch Checklist

The Future Bestie Welcome Sequence Template

EMAIL 1
EMAIL 2
EMAIL 3
EMAIL 4
EMAIL 5

Pre-Launch Positioning Planner

Pre-Launch Positioning Templates

Social
POST #1 - The Why
POST #2 - The B.S. Buster
POST #3 - The Tease

Ads
AD #1 - Quiz Ad Example
AD #2 - FB Group/Challenge/Video Series Ad Example
AD #3 - Webinar Ad Example
AD #4 - Launch Offer Ad Example
AD #4 - Downsell Ad Template
Emails
EMAIL #1 - The Hype Builder:
EMAIL #2 - The Insider View:
EMAIL #3 - The Connection Booster:

Webinar Invites
Email 1
Email 3
Email 4

Webinar Show Up Sequence

EMAIL 1: Immediately On Signup / Welcome Email
EMAIL 2: 5 days before
EMAIL 3: 3 days before
EMAIL 4: 2 days before
EMAIL 5: 24 hours before
EMAIL 6: 1 hour before
EMAIL 7: 15 minutes before
EMAIL 8: TIME OF TRAINING
EMAIL 9: Send 1 hour after the webinar (or whenever replay is
available)

Sizzlin’ Sales Sequence Template

EMAIL 1
EMAIL 2
EMAIL 3
EMAIL 4
EMAIL 5
EMAIL 6
EMAIL 7
EMAIL 8
EMAIL 9

Upsell Positioning Planner

Upsell Email Template

Downsell Positioning Planner

Downsell Sequence Template

EMAIL 1
EMAIL 2
EMAIL 3
EMAIL 4
EMAIL 5
Lemme break each section down
for you…
The Stranger to Sale Framework and Checklist - the
foundational framework for understanding what makes
someone go from total stranger to sale. This is the
philosophy and breakdown behind how you develop a start
to finish funnel intentionally designed to attract your
dream leads and convert them into customers.

The Future Bestie Welcome Sequence Template - make

your new leads feel like you’re a long lost friend, pre-qualify
them for your course, and make sure your community is
where they’re supposed to be (so they actually open your
emails and engage with you instead of you being just
another name in their inbox)

Pre-launch Positioning Planner & Templates - your pre-

launch is a period of pure anticipation and desire building
for your future buyers, the best way to pull it off beautifully
and ultimately increase your sales during your launch is to
get intentional and hella strategic. The planner and
prompts will help you do that and the pre-launch
positioning templates will make implementing your
strategy a piece of banoffee pie.
Pre-Launch Positioning Templates - effectively warm up
and PUMP UP your audience for what’s to come (you’ll
send these before you start promoting your webinar)
● Social
● Ads
● Emails
Webinar Invite Templates - get your existing audience
fired up and signed up for your webinar with these
irresistible invitations. Here’s a hint around how to get
people interested in attending your webinars… you spell
out exactly what’s in it for them and why it’s worth their
time. These templates will make it easy.

Webinar Show Up Sequence Templates - So you’ve gotten

‘em to say yes to attending your webinar, but if you’ve ever
created an event for your b-day party on FB you know that
the number of people who say YES never matches up to the
number of people who actually attend. People are busy,
they forget, they make excuses, and they put things off
even when they know they’re important. It’s your job to
mitigate those risks and do everything you can to get those
who registered to not just get excited but stay excited and
more importantly stay committed to showing up and taking
action. Enter: the webinar show up sequence templates
that I’ve used to consistently get 40-50% show up rates on
my own live webinars and those of my clients.

Ad Copy Template Collection - Love it or hate it, paid

advertising can be a powerful way to pour some extra fuel
on your launch fire. It can also be a pain in the wazzoo as
you navigate what’s allowed and what’s not, how long your
copy should be, how to capture attention in a crowded
newsfeed and be as persuasive as possible, the list goes on.
But fear not, I’ve got your back with templates that I’ve
used time and time again to write ads that get clicks and
more importantly, incredible return on ad spend.
Sizzlin’ Sales Sequence Template - cover ALL your bases,
answer your prospects questions before they have to ask,
and harness the power of persuasion and psychology to
overcome objections and get your future students excited
and ready to enroll in your course.

Upsells Simplified: Positioning Planner & Email Template -

An upsell is an upgrade to a product that you only offer
once a customer has already committed to purchasing. It’s
a great way to fill any gaps that your main offer might have,
but it shouldn’t be necessary to purchase to get the
transformation that your main offer promises. They’re not
a fit for everyone, but for the right people they’re a total no
brainer to tack onto their program purchase. I’ll show you
how to not only how to write your upsell email but how to
plan your upsell offer and positioning.

The Downlow on Downsells: Planner & Templates - for all

the folks who engaged with your launch but didn’t commit
to your full course. With these templates, making bank and
getting more people the support they need with a downsell
will be even easier.
 The Stranger to Sale Framework and
Checklist:

How to Develop a Start to Finish Funnel

Intentionally Designed to Attract Your
Dream Leads and Convert Them Into
Customers

“There are no strangers here, only friends you haven’t met

yet.” - William Butler Yeats

What’s Inside this Guide?

Consider this your foundational framework for

understanding what makes someone go from total
stranger to sale. It doesn’t happen by chance and when
you understand the psychology that makes connections
and conversions possible, nothing will stop you from
selling with soul like a total pro and changing lives while
you’re at it.

YOU are the architect of your dream business — this

guide will give you the building blocks you need to
construct something bigger and better than you can
imagine.

My goal for you is to walk away with a sense of

confidence, and more importantly
understanding around how and why strangers
become students, clients, and customers.

When you know how and why this happens, you’ll be

forever equipped to create relationships and the world
will be your hot sauce soaked oyster.

- Chanti xx

Table of Contents

● The real meaning of the word FUNNEL

● The Emotion Equation: how genuine connections
lead to conversions and how to create intimacy at
scale
● The Belief Bridge
● Sales Psychology & Persuasion Principles (+ what
they look like in action)
● Positioning 101: market saturation is a myth
● The Path to Profit from Lead Magnet to Launch
Checklist

The real meaning of the word FUNNEL

“You’re just one funnel away…” sound familiar? This is the

dream most online marketers cling to only to wind up
confused and disenchanted by the broken promise of fast
funnel fueled cash. It’s not that funnels don’t work. It’s
not even that “one funnel away” is inherently misleading.
It’s that most people teach the mechanics of the funnel
and not the psychology behind what makes it effective.

If you’re new to the online business world and totally lost

right now, here’s the usual definition of the word
“funnel”...

Old definition: A funnel is the set of steps a visitor needs to go

through before they can reach the conversion.

New definition: A funnel is a journey, a quest that each of your

customers goes on in an effort to solve their problems and achieve
their goals.

Your future clients and customers are telling themselves

endless stories around why they struggle, how they’ll
solve this problem, how it’s impacting their lives, and how
things would be different if this weren’t the case.

As humans, we make sense of the world

through stories, not through logic.

This is where most marketers get funnels all wrong. They

think as long as they have blog posts, a lead magnet,
emails, and a sales page, that’s all they need. Those are
vehicles, but they don’t move without the fuel of stories
and emotion.

When it comes to funnels, think of yourself as a guide.

Remember, your future student is telling themself a story
— and in this story, they’re the hero. Your job is to
understand the stories they’re telling themselves, what
they’re currently experiencing, and what they believe so
that you can lead them to the happy end they’re seeking.

The Emotion Equation: how genuine

connections lead to conversions and how to
create intimacy at scale

Now that you’ve accepted your role as a guide, let’s talk

about what that exciting responsibility entails. Guidance
is synonymous with leadership — but don’t let that deter
or intimidate you. Leadership happens naturally when
you understand the terrain or the way forward better
than those in your company. Perfection isn’t a
prerequisite.

What matters is that you’re intimately aware of what

your future students, clients, and customers are going
through and what obstacles they might face along the
way. When you know those things, communicating with
empathy is easy. But why does empathy matter? If you
know the way forward shouldn’t your prospects follow
along without question?

Of course the answer is no. People don’t follow those who

they don’t have a reason to trust. Empathy is a
foundational piece of what makes trust possible. It’s what
allows you to meet your dream students, clients, and
customers where they’re at, to speak their language,
reflect back to them what they’re going through, prove
that you get it, and ultimately show them that there is a
solution.

Empathy is a skill that boils down to commiserating and

relating to complex human emotions — whether you’ve
experienced the exact circumstance doesn’t matter.
What matters is that you can relate, imagine, and reflect
on how exactly the person you’re trying to reach might be
feeling.

It’s easy to forget that emotion. In business we tend to

sidestep emotion because it seems complicated and too
personal. But emotions are surprisingly simple. While
some research shows there are around 27 distinct
emotions, other theories point to there being as few as
four universal basic emotions — happiness, sadness,
anger, and fear. Check out this interactive map of GIFs
and videos broken down into percentages of the
emotions they inspired.

If you’re wondering how all of this relates to marketing,

stay with me. Like I mentioned earlier, people don’t make
decisions based only on logic, every buying decision is
rooted more in emotion than anything else which
explains why most marketing feels inherently
manipulative.

A foundation of empathy helps you eliminate that

problem that inspires so many conscientious business
owners to state that they don’t want to sound too
“salesy”.

Indeed, prodding at someone’s most vulnerable emotions

feels downright slimy and ineffective for a very good
reason, but when you choose to lead with empathy you
can avoid the trap that makes most people allergic to
marketing themselves.
So how do you effectively put yourself in
the shoes of your ideal students, clients,
and customers and connect with
empathy? There are 2 main ways:

1. Be obsessed with understanding them

This is where your quiz comes in real handy. Being able to

ask questions and see the data is incredibly helpful in
understanding where your audience is at, but it’s not the
only way. Conversations with your dream students,
clients, and customers are one of the most underrated
methods there are when it comes to building your
empathy muscles. Other ways of doing this include
surveys, scouring Facebook groups, and mining reviews
for related offers on Amazon.

When you have this direct insight, you can get specific in
your messaging — and specificity is a sign to your reader
that you know exactly what they’re going through.

2. Be your sweet self

It’s okay to be polarizing and if everyone loves you, you’re

doing it wrong. Trolls, haters, and unsubscribes are part
and parcel with operating an online business. As Dita Von
Teese puts it, “you can be the ripest, juiciest peach in the
world and there’s still going to be someone who hates
peaches.”
When you make those 2 things part of how you do
business, you’ll communicate in a way that builds real
intimacy and connection, the conversion secrets that
always outperform manipulation and pure logic.

The Belief Bridge

There comes a point in every prospect's journey when

they have to cross the belief bridge. This is a pivotal
experience where they must shift their beliefs in order to
go further on their journey toward learning from you.

Beliefs aren’t often discussed in the world of digital

marketing. Maybe it’s because they’re intangible and
difficult to measure or maybe it’s because we haven’t yet
caught on to the importance of understanding the
underlying belief structures that drive decisions. Either
way, you’ll be ahead of the crowd if you know how beliefs
work and your role in shifting them.

First off it’s important to know that anyone who comes

across your content and takes the next step in joining
your community (whether that’s your email list or
following you on social) wants to believe that you can
help them.

Your job is to prove that you can. Because while your

prospects might be holding onto hope that you’ve got the
goods to solve their problem or fulfill their desire, they’re
also skeptical. They’re smart. They’ve likely had promises
broken before. And so they’re looking for what makes
you and your course different.

Not just that, they’re looking for proof that you care, that
you get them, and that you’ve got a track record for
getting results (either for yourself or for others).

Something that is talked about a lot in marketing is the

importance of overcoming objections. Essentially when
you overcome an objection, you shift a belief.

Here’s how to get a grip on the current beliefs and

objections standing between someone being a stranger
vs. a sale:

STEP 1: Make a list of all the objections currently

stopping your dream students, clients, and customers
from investing in your offer — or even just signing up for
your freebies. Ex. lack of time or money, etc.

STEP 2: Make a list of the more intangible limiting beliefs

that might be stopping them. Ex. not believing they’re
capable of change, assuming it’ll be too hard, etc.

STEP 3: Jump ahead into the next section on persuasion

principles and apply what you learn to craft compelling
belief shifting arguments for each objection and limiting
belief you discovered.

Sales Psychology & Persuasion Principles (+

what they look like in action)

If you understand what makes people tick, shifting beliefs

and writing persuasive copy that connects and converts is
infinitely easier.

Robert Cialdini is the godfather of persuasion. His work

has been pivotal in changing how marketers think about
creating Influence. I highly recommend reading his books,
both Influence and Persuasion.
Let’s take a peek at Cialdini’s 6 Principles of Persuasion
because even if you do nothing else, these are worth
knowing and implementing in your copy.

1. Reciprocity

If you’ve ever felt like you were giving too much away fo’
free — this is for you. When you do things for others,
when you give genuine value, folks are inclined to give
back.

Copyhackers is a great example of a brand that gives and

gives some more. Every Tuesday, Joanna hosts a pitch
free training webinar, all the recordings are available on
the website, in addition to regular in-depth blogs and
other lead magnets so good you’d pay for them. But even
with all this free stuff, they still make millions selling their
in-depth courses.

2. Commitment

When we humans commit to something, we’re inclined to

stick it out. That means when someone follows you or
signs up to your list the likelihood of them committing to
your brand and buying from you in the future goes way
up. To harness this power in your own marketing, use the
power of “micro-commitments” by creating irresistibly
enticing free assets (like your quiz!) to get people into
your sphere.

3. Social Proof

You’ve heard of social proof, but why does it work?

Because humans assume that there’s safety in numbers,
that if something worked for someone like them, it might
just work for them. All the more reason to show off your
testimonials, case studies, and positive user data in your
copy.

4. Authority

Authority can sound a little intimidating but you don’t

need a cluster of letters after your name to use it to your
advantage. After all, what makes you an authority
completely depends on the perception of your unique
audience. People think it’s cool that I’m Amy Porterfield’s
copywriter on retainer, that gives me authority. What
about you? Do you have an especially relevant degree? A
famous client? Is your work featured on a prestigious
website? Share those things.

5. Liking

It’s a fact. People buy from people and companies they

like. That’s why it’s critical to show who you are beyond
what you do for a living. Your audience wants to know the
people behind the brand. Share your quirks, your stories,
and you why whenever possible.

6. Scarcity

Hey, remember the last time you went to book an Airbnb

and you were subtly told that 17 other people were
searching for your dates, or that the listing you were
looking at was usually booked — that’s the power of
subtle scarcity in action. It works because when
something’s in short supply, we line up to get in on the
action. Scarcity in your sales copy looks like
communicating when your offer will disappear, how many
spots are left, and why the time to take action is NOW.

Knowing and implementing these 6 persuasion and sales

psychology principles will help you cut through the noise
and increase your conversions, just remember to lead
with empathy and you’ll avoid coming across as just
another manipulative marketer.

Positioning 101: market saturation is a myth +

polarization

It doesn’t matter that there are 180,000 other health

coaches, when you know how to position your message
throughout your brand, lead magnet, and offer, you’ll
stand out and attract customers.

WHAT IS POSITIONING?

Who better than Al Ries, the inventor of this concept to

explain it…

“companies are focused on building products rather than brands. A product is

something made in a factory. A brand is something made in the mind. To be
successful today, you have to build brands, not products. And you build brands by
using positioning strategies, starting with a good name.” - Al Ries

“Positioning is an organized system for finding a window in the mind. It is based on

the concept that communication can only take place at the right time and under
the right circumstances.” - Al Ries

2 things here to note:

1. A name is a powerful way to strategically position

yourself in the minds of your target audience.

2. You’re not trying to appeal to everyone — you’re

trying to appeal to the person who based on where
they’re at in their journey right now you know can
best serve and help.
The Blue Ocean Positioning Strategy

Maybe you’ve heard of the blue ocean strategy book? If

not, it’s basically a guide to finding the gaps in your
industry. Uber found themselves in a blue ocean when
they launched their rideshare model. I know you’re not
Uber but you don’t need to be…

Part of positioning your quiz and offer to stand out

happens by determining where the gap in your market is
and/or what question your prospects are asking
themselves that YOU hold the solution to.

If you speak to the gap or a need that’s not being met with
your quiz topic and description, you’ve created an instant
blue ocean.

Example:

Which Facebook Ad Strategy Should You

Use to Boost Your Business?

No More Guessing Games— It’s Time to Implement a

Facebook Ad Strategy That Gets Results. Take the 60-
Second Quiz and Get Your Personalized Action Plan

This is an example from an ads strategist who’s #1

question is “what strategy should I use.” Her target
audience is tired of guessing, cue her quiz with a neat ‘n
tidy solution.
If you’re not sure where to start with this, try asking
yourself a few of these questions:

- What do I want to be known for?

- What questions does my audience ask most about
X?
- What unique solutions can I provide to their
challenges?

The Path to Profit from Lead Magnet

to Launch Checklist

From the moment someone interacts with your brand

to the moment they hit the ‘buy now’ button on your
sales page, this checklist covers the little known
stranger to customer essentials you’ll need to ensure
your future funnel actually converts onlookers into
buyers.

Lead magnet:

⬜ Know who you want to attract as a student, client, and

customer, not just a lead. What attributes does this
person have? What questions or struggles are they
experiencing? Think of them when you create your lead
magnet.

⬜ The benefits of your quiz, webinar, and/or other

freebies are closely aligned with the benefits of your
course.

⬜ Your content (emails, social media posts, blogs, etc.)

and lead magnets start the process of breaking down
beliefs that hold your prospects back.

⬜ Your titles are clear and speak to the desires of your

dream student.

⬜ Create your lead magnet with the end in mind

Nurture content:

⬜ Include plenty of stories, both your own and those of

people you’ve helped in the past.

⬜ Remember that neutral is a death sentence, it’s okay

to be polarizing and to speak only to those who you
know you can help.

⬜ Paint pictures of what’s possible, give your prospects

hope for the future.

⬜ Start using the persuasion principles by highlighting

what makes you an authority, social proof you have that
shows you know your stuff, and of course activating the
law of reciprocity by activating generosity.

⬜ Answer the question “what’s in it for me?” on a regular

basis, always bring the focus of your content back to
your audience.

Webinar:

⬜ This is where you’ll really want to dig in and start

presenting the arguments you constructed to lead
people across your belief bridge.

⬜ Remember reciprocity, your webinar is the perfect

opportunity to lead with generosity and trust that it
comes back around.

⬜ Focus on the emotional benefits your offer will make

possible and speak to those throughout your
presentation.

Sales page + emails:

⬜ All of the above applies here too!

⬜ Break down every objection on your list and replace

limiting beliefs with different ways of thinking based on
evidence and emotion.

⬜ Toot your own horn. Include a bio section that

highlights your expertise and plenty of testimonials or
case studies.

⬜ Embrace discomfort, both in sharing your own story

and the why behind your course and in digging into the
negative experience your prospect might be going
through — if they don’t make a change, what will
happen?

⬜ Predict the future. Use your empathy skills to put

yourself in the shoes of your prospect and describe in
detail how your program could help their life change.

The Future Bestie Welcome Sequence

Template
 How to use this template: this template is designed to help
you get started on the right track with your welcome
sequence. Use it as a framework, not a rulebook. Feel free to
add your own creative twists and turns as they come to you.

Use your quiz results to personalize at least the first email of

your Welcome Sequence. If your quiz isn’t ready yet and you
have a different lead magnet, feel free to tweak that first
email to fit whatever freebie your new subscriber signed up
through.

Make sure that you keep sending emails to your audience

after your Welcome Sequence ends. If you want to keep your
audience feeling connected, you need to keep engaging with
them and giving them value.

Table of Contents

EMAIL 1

STRATEGY: Make them feel welcome and like they’re in the right
place by congratulating them on taking action and letting them know
what to expect now that they’re here.

EMAIL 2

STRATEGY: Establish a sense of connection and intimacy— help

them feel like they know you by telling some of your story all the
while relating it back to them.
Close the loop from the last email and share some actionable
strategies to help them reach their goals. CTA: take the survey
EMAIL 3

STRATEGY: Change their thinking, bring them to a different stage in

the buyer’s journey. Bust some common misperceptions and build a
sense of trust by telling the truth.

EMAIL 4

STRATEGY: Share a relatable story that further explains why you

care.

EMAIL 5

STRATEGY: Address frequently asked q’s. Curate

content recommendations and offer actionable
strategies. Share a success story relevant to them.
What happens next? Let them know. ⇐ This is a good
place to introduce the next step in your customer
journey ex. Sign up for my webinar, book a call, etc.

EMAIL 6

STRATEGY: Soft sales email. Reaffirm their decision to be part of this

community, remind them that the solution to their pain is here, and
that it doesn’t have to be complicated. Include a call to action to sign
up for your webinar, get on a call with you, or check out your store or
sales page.

EMAIL 1
STRATEGY: Make them feel welcome and like they’re in the right
place by congratulating them on taking action and letting them
know what to expect now that they’re here.
CTA: Hit reply
 Your [Quiz Title] Results Are In...
[insert quiz result]
[See My Results]

Hey [first name],

[Welcome to the X fam, congrats on [describe the action they just

took and why it matters]

[elaborate on quiz results]

[Affirm that they’re in the right place by echoing their current

struggles and desires]

[Explain how you can help]

[Describe what they can expect now that they’re part of your
community]

[Introduce another problem they’re faced with]

[Agitate the problem]

[Open loop to check out the next email to solve their problem]

[Insert signoff]

P.S. [CTA to hit reply and say hi or tell you about themselves]

TEMPLATE IN ACTION:
Subject A: You’re ready to create a signature quiz with
staying power! 💪
Subject B: [Quiz Results] [name]! Learn more
about how to create your signature quiz ✨
Subject C: Your quiz results are in! Here’s what happens
next…
 Your Results Are In…

Your Biz Is Ready to Rock a Signature Quiz

[See My Results]

Hey [name]!

If we were hanging out IRL, I’d pop a bottle of my favorite

hopped apricot cider and pour you a glass.

Then I’d say SANTÉ, complete with a big bright grin —

because this marks the moment you said YES to one of
the most powerful ways there is to fuel your long term
success.

I know there’s a chance you’re subtly rolling your eyes

right now, because all you did was take a quiz. Or so you
think…

But the reality is, you did a lot more than that.

You planted a seed with the potential to grow into a

fruit bearing tree for many years to come.

(Are you a 🥑 or an 🍎?)

Your quiz results highlight your readiness to create a

signature quiz that offers genuine value to your audience.
Judging by your responses, here are a few other
things I know about you…

● You want a consistent method for generating

qualified leads long-term — and you’re smart
enough to know that another free guide just ain't
gonna cut it.

● Speaking of smart, you’re a pretty forward thinking

business owner. But you’ve played the long game
for ages! Now you want to take advantage of the
latest interactive marketing insights to move the
needle faster (while having WAY more fun).

● You recognize the power of specificity when it

comes to sales — you know that nothing delivers a
customized experience like a well-designed quiz
and you’d love to segment your list right off the bat
so your marketing and offers are more relevant and
intentional.

You’re my kinda person, [name]. After that cider, I’d

probably invite you for a gourmet home cooked meal (my
digital marketing career did start with a food blog, after
all.)

And I’d do my best to make it crystal clear just WHY

you’re here in my corner of the interwebs.

Now that you’re a CZ Insider (lol, the absurdity of that

title never ceases to make me laugh), here’s what you
can expect:
 ● A healthy dose of insight and inspiration on all
things copywriting, psychology, and interactive
empathy marketing every week.

● Random cheerleading (minus the pom-poms),

cause I know running an online business isn’t
always as romantic as the endless stream of
Facebook ads in your feed make it seem.

● Relevant offers and resources that I know can help

you reach your goals faster.

And hey, I know your inbox is already bursting at the

seams. I’m not in the business of wasting anyone’s time
so I want to quickly tell you what makes me different from
every other copywriter and funnel strategist on the block.

2 important reasons you should stick around:

1. I’m not a holier-than-thou, high and mighty marketer

here to make you feel inadequate just so you buy
my sh*t. I’m in the trenches with you and I genuinely
care about your success.

You’re not just another # on my subscriber list —

you’re a person with goals, dreams, struggles, and
a favorite cereal — I respect that.

2. I might talk about quizzes a lot, but the reality is

they’re just ONE part of creating a brand built to
withstand the wild ups and downs of online
business.

My philosophy is a lot more holistic and has nothing

to do with one hit wonders or piggybacking on the
 latest gimmick. It has to do with creating your own
Interactive Empathy Marketing Ecosystem (more on
that in tomorrow’s email).

If you’re like NAH, hard pass on all of the above. Here’s

the link to unsubscribe from my emails. I wish you ALL
the best but I want everyone on my list to get excited
when they see my name in their inbox.

And if you’re still here, YAYYYYY! Please hit reply and

say hi!

It’s time for dessert. Creme brulée’s my fave cause

there’s nothing I love more than breaking through a
seemingly solid surface to get to the good stuff. 😉

Since you took the quiz, I’m betting you’re clued into the
fact that building a list of high-quality leads that want to
pick up what you’re putting down isn’t as easy as it once
was.

You’ve likely invested a lot of time and energy into

creating valuable resources designed to both attract and
convert clients and customers… only to get disheartened
at the lack of impact those things had.

Every marketing guru on the block is telling you to do this

or that and frankly, it’s a recipe for overwhelm.

I was working for a spiritual development company full-

time and going through the same things. Nothing I did
was working… until I tried my hand at creating a quiz.

I’ll tell you the full story tomorrow, and I’ll share more
about how switching from guru-leftovers to building your
own ecosystem based on interactive empathy marketing
principles can help you pitch your plateau out the window
and start seeing a return on all the hard work you’ve been
doing.

Until then, keep on being your awesome self and please

do hit reply and tell me who you are! I read all your emails
and always do my best to reply. 💓

Talk soon,
Chanti xx

EMAIL 2
STRATEGY: Establish a sense of connection and intimacy— help
them feel like they know you by telling some of your story all the
while relating it back to them.
Close the loop from the last email and share some actionable
strategies to help them reach their goals.
CTA: take the survey

TEMPLATE
Hey [first name],

[Close the loop— address the problem from email 1 and tell them how to
solve it]

[Tell them why you know this problem so intimately]

[Move into your story of how your brand or business came to be]

[Relate the story back to them]

[Offer some strategies, ideas, or relevant insight]

[CTA - take the survey and offer an incentive for them if possible]

[Introduce another problem that they’re faced with]

[Agitate the problem, turn it into a mystery]

[Open loop to check out the next email to solve their problem]

[Insert signoff]

P.S. [Remind them again to take the survey and highlight what’s in it for
them]

TEMPLATE IN ACTION

Subject A: My small talk nightmare…

Subject B: How I became “the quiz queen” 👑

Hey [name],

It’s Saturday night.

For once, I’m *not* at home snuggled up in bed with a tub

of my famous popcorn (ask me for the recipe, I dare you)
and the latest This Is Us episode.
Nope, tonight, I’m at a potluck making small talk like it’s
my job.

Random stranger: Soooo, what do you do for work?

Me: I write online quizzes.

Random stranger: Huh? Like those Buzzfeed quizzes that

tell you which Disney Princess you are?

Me: Ummm… kinda, but no.

And then I proceed to try and explain something that, to

most people, seems like the most random career on the
planet.

You too might be wondering how I got into writing

quizzes.

Well, ever since I was a little girl I always dreamed of

becoming a quiz expert… dreams do come true.
Kidding. I wanted to be a lawyer or a famous singer 🎵.
How naive 7-year-old me was.

Here’s the real story:

A few years ago, I was working for this online spiritual

development company. Every month I would write an
entire course from scratch AND create all the marketing
assets, sales funnels, etc.

There was only one problem…

Not enough new leads at the top of the funnel meant a

stale list, and that meant all these new courses weren’t
selling.

I tried a lot of different things to rectify the situation: free

guides, video series, audio meditations, challenges —
you name it, I tried it.

Sidenote: it probably didn’t help that their best advice for

me was to connect with my Essential Self and write from
a place of ego-free consciousness. 🙏

Nothing we did made a dent in our numbers until I

decided to take a stab at writing a quiz.

With 10,000 new leads (from a $500 ad spend) in one

month, it was clear that I was on to something. That was
more new leads than we’d seen all year!

Since then I’ve created similar results for dozens of other

online businesses in all sorts of niches.
My biggest lesson in these last few years is that it takes
more than just a quiz to build a thriving business — it
takes what I call, Interactive Empathy Marketing.

It’s more of an ecosystem than a tactic.

So what goes into an interactive empathy marketing

ecosystem?

I’ll tell you tomorrow. 😇

Hint — It’s the difference between adding 10,000 people

to your list who won’t ultimately buy from you — and
adding 10,000 qualified, engaged, eager potential buyers.

To forever banning small talk at potlucks,

Chanti xx

P.S. [name], I’d love to learn more about your sales

struggles and big goals so I can create content and offers
that are actually gonna help you.

>>> Take this 5-minute survey and you’ll be entered to

WIN a 30-minute strategy session with yours truly.

I pull names once a month and ya know what? I’m really

not that popular and most people hate surveys so your
odds of winning are actually pretty high.

EMAIL 3
Strategy: Change their thinking, bring them to a different stage in
the buyer’s journey. Bust some common misperceptions and build
a sense of trust by telling the truth.

TEMPLATE
Hey [first name],

[Close the loop— address the problem from email 2 and tell them
how to solve it]

[Introduce some common assumptions your audience has that are

incorrect— have fun with it]

[Flip those assumptions on their heads to change your prospects

thinking and give them hope]

[Introduce another problem that they’re faced with]

[Agitate the problem, turn it into a mystery]

[Open loop to check out the next email to solve their problem]

[Insert signoff]

TEMPLATE IN ACTION
Subject A: Good ideas take awhile to catch on, except
when they don’t...
Subject B: Interactive empathy marketing served up
Hammer Style 🕺🏾

Hey [name],

Good ideas usually take a while to catch on.

Even when they meet all the standard “success criteria”

and fulfill an important need!

Even when they’re backed by ample evidence and would

sell like churros in an alternate universe that places logic
before emotion.
It took 10 years before it was mandatory that all car
manufacturers include seat belts even though they were
proven to save lives.

In the year 1600, randomized trials showed that putting

limes on ships headed out for long journeys eliminated
scurvy.

It still took the British government 265 years to mandate

every ship to carry citrus. Too busy killing whales to
bother I guess. 🙄

In 1847, Dr. Semmelweis discovered that if all physicians

washed their hands before delivering babies, you could
reduce the mortality rates from septicemia from 18% to
2%.

His peers ostracized him for such a crazy idea even

though he had proof.

The point of all these random history facts is that

people don’t make decisions based on logic. They
never have.

It’s this impossible-to-ignore reality that makes Interactive

Empathy Marketing so effective.

But right now you’re probably wondering what the

fudgesicles that even means…

So lemme break it down Hammer style.

(You’re totally one of those back up dancers thinking
okayyyy I guess we can give this a try… )

Your marketing is how you reach people. It’s how you turn
strangers into customers. It’s the backbone of your
business.

But traditional marketing is changing fast. It’s not enough

to throw up a free PDF guide and some automated emails
and call it a day.

Every day, your ideal clients and customers are

inundated with messages all focused on getting them
to buy something.

David Ogilvy famously said "The customer is not a

moron. She's your wife"... and he was right.

When you as an online business owner replace the

question
“how can I get this person to do what I want?” with “how
can I learn more about this person so that I can really
help them?” — everything changes.

That’s what an Interactive Empathy Marketing Ecosystem

is all about, so let’s break down each element…
WHY INTERACTIVE?

The more interactivity you can include in your marketing,

the better.

It’s 2019 and our attention spans are shorter than ever.
Time is in short demand. Our expectation for instant
gratification is inbred.

We have more options than ever and little patience for

anything that doesn’t feel personalized.

How do you create a pattern interrupt and command

attention? You get people engaged. Quizzes are a
powerful tool for doing this, but it doesn’t stop there.

Chat bots, video, IG stories, interactive articles — even

something as simple as asking people to reply to your
emails brings a level of interactivity to your marketing that
ultimately increases your conversions and engagement.

WHY EMPATHY?

Holla at Brene Brown for making this a buzzword, but the

ability to understand and share the feelings of others is
nothing new.

What is new is the giant wall of tech we humans hide

behind under the guise of being “connected”.

…ironically, tech is making us feel more disconnected

than ever before.
As an online business owner, you’re not seeing your
customers IRL every day, you’re not talking with them,
learning about their lives, or getting constant feedback.

So how are you supposed to develop empathy and

communicate in a way that makes your audience feel
seen, heard, and understood — in a way that makes them
TRUST you?

Asking questions.

Inspiring conversations.

Ditching the obsession with automating every part of your

business and staying open to the idea that it’s your job to
be constantly learning about your people.

A thoughtfully crafted quiz is a tool that allows you to

learn more about who your audience is while engaging
them in the process.

(That’s why they have better conversion rates across the

board than any other lead magnet.)

But that’s not where it ends. Your overall copy and

communication strategy can become a sort of empathy
engine when you get intentional.

WHY CREATE A MARKETING ECOSYSTEM?

Interactive empathy driven marketing isn’t a cure-all

tactic, it’s an ecosystem that can help your business
thrive for the long haul.

The thing about ecosystems is that in order to stay

healthy, they have to evolve.

If you want to thrive in today’s digital marketing space,

you need to make like nature and do the same.

That might not sound easy right off the bat, but I pinky
promise it’s better than the alternative.

… so what is the alternative?

Stagnation. Irrelevance. Disconnection.

Don’t worry though, now that we’re pals I’ll do everything I

can to make sure you create a marketing ecosystem that
helps you reach your goals by reaching the hearts and
minds of your ideal clients and customers.

To making marketing easy,

Chanti xx

P.S. - We’ve gone over what Interactive Empathy

Marketing IS, but maybe you’re wondering how to breathe
life into a system like this to create consistent growth in
your own business. I’ve got you covered — keep your
eyes peeled for my next email!
EMAIL 4
STRATEGY: Share a relatable story that further explains why you
care.

TEMPLATE
Hey [first name],

[Close the loop— address the problem from email 3 and tell them
how to solve it]

[Tell a story that relates back to WHY you’re so passionate about

helping X]

[Introduce another problem that they’re faced with]

[Agitate the problem, turn it into a mystery]

[Open loop to check out the next email to solve their problem]

[Insert signoff]

TEMPLATE IN ACTION
Subject A: What would your marketing look like if it were
easy?
Subject B: This is how you create your own Interactive
Empathy Marketing Ecosystem.

Hey [name],

One of my old bosses used to have this saying about

everything in life:

“Let it be easy”, she’d say with the utmost grace.

Even though it kinda drove me crazy at the time, today I

find myself asking — what would this look like if it
were easy?

I see so many online business owners struggling with

marketing themselves and their brands.

And then there are the people who are killing it, almost
effortlessly. Their audiences adore them, they know
exactly who they’re talking to, their offers consistently sell
out, and they attract opportunities like it ain't no thang.

It’s not that the latter aren’t trying. Truthfully, most of the
time they’re listening to marketing podcasts in their spare
time, buying every course they can, and binge reading
how-to articles like it’s their job.

So what’s the big differentiating factor between those who

struggle and those who thrive?

Part of the answer is in understanding what urges people

to adopt an idea, mindset, or belief and become a follower
or customer.

Emotion, yes.

But more importantly, empathy.

Everyone talks about empathy like it’s a suit you can

climb into. That might be the case in face-to-face
interactions. But in the online world, I don’t think it’s quite
that easy.

If empathy were easy to embody with screens in between

us, would internet trolls exist?
That’s why every online business, big and small, needs a
marketing system driven by empathy.

Using interactive content and a deeper understanding of

human psychology, you can tap into empathy and
emotion with ease.

This approach differs pretty dramatically from classic

marketing models based on manipulation.

So how do you create your own Interactive Empathy

Marketing Ecosystem?

Here’s what you’ll need:

1. A big picture vision and a growth mindset. If you’re

not all in, this won’t work.

2. A way of learning about your audience while

creating a positive emotional response. This is
where your quiz comes in.

3. Methods for consistently building trust.

4. Solutions (aka products and services) that resonate

and generate mad ROI for both you AND your
clients and customers.

5. Consistency, flexibility, and a willingness to let go of

old methodologies and be willing to try something
different.

These also happen to be the 5 things I talk about most

often (aside from food, #sorrynotsorry) and I can’t wait to
dive deeper on each one so you can go from struggle to
ease in your marketing and in turn, your life.

But let’s cut to the chase — one thing you can do right
now to feed 3 birds with 1 scone is to get started on
creating a compelling quiz.
Watch out for my next email and I’ll tell you why quizzes
are the FASTEST, CHEAPEST, most EFFECTIVE list
builder there is and how to get started.

To making marketing easy,

Chanti xx

EMAIL 5
STRATEGY: Curate content recommendations and offer
actionable strategies. Share a success story relevant to
them. What happens next? Let them know. ⇐ This is a
good place to introduce the next step in your customer
journey ex. Sign up for my webinar, book a call, etc.

TEMPLATE
Hey [first name],

[Close the loop— address the problem from email 4 and tell them
how to solve it]

[Share a success story]

[Tell them what to do next]

[Insert signoff]

TEMPLATE IN ACTION
Subject A: How to turn your quiz takers into customers
Subject B: A website designer, coach, and influencer
walk into a bar 🥂
Hey [name],

What do a website designer, a coach for overwhelmed

mamas, and a social media influencer have in common?

They’ve all had massive success using quizzes to grow

their audience and boost their sales.

Meet Jen Olmstead, website designer to the stars and co-

founder of Tonic Site Shop.

Jen’s quiz generated over 2,000 new leads in 2 months

with organic traffic alone, but that’s not all… she gave her
quiz takers a unique coupon code for her website
templates and made an additional $20k in sales! (That’s
just in the first 2-weeks, her quiz is evergreen so those
sales are just gonna keep coming.)

Alex Hughes, the sanity saver, coach, and founder of In

Essence Coaching and the Mama Tribe membership
community grew her list more in the weeks after
launching her quiz than she had in 3 years.

With a 61% conversion, over 4000 new leads, and an

average ad spend of .50 per lead — let’s just say there
are a few less frazzled mamas in the world thanks to her
quiz.

If you’re into delicious food and swoon worthy

photography, you may have heard of Beth Kirby, founder
of Local Milk and advocate for #slowliving.

Beth’s quiz has built her list by more than 22,000 ideal
customers in a very specific market with a cost per lead
averaging between .35 -.65 cents.
So yeah, the proof is in the chia seed pudding — quizzes
are the FASTEST, CHEAPEST, most EFFECTIVE list
builder there is.

And they’re an integral part of building an Interactive

Empathy Marketing Ecosystem.

There are 3 big reasons why quizzes are better than

swimming with dolphins 🐬:

1. They attract 10 times as many leads as

traditional passive lead magnets. Why? Attention
is a currency. A well done quiz captures attention
and keeps it because it compels the user to interact
and engage in a way that static content can’t.

2. There’s no easier way to segment your list —

and you know what they say, segmentation =
specificity, and specificity sells (and is also really
hard to spell!).

3. You get to ask all the questions you’ve been

dying to know about your audience, and disguise
your data collection as a hella fun “waste of time”.

If you’re biting your nails with jealousy right now and

imagining what life would be like if your email list was
growing on autopilot… I’d urge you to stop dreaming and
start doing.

There are 2 ways you can get started with your own
quiz:
 1. Sign up for my free 6-part email course on how to
create a quiz.

2. Check out how we can work together.

Keep calm and quiz on,

Chanti xx

P.S. - One of my favorite things about quizzes is they give

you the power of specificity.

Quizzes allow you to segment your list right off the bat,
while also helping you learn more about your audience.
Those are 2 verrrry powerful tools to have by your side.

But if segmentation freaks you out, you’re not alone.

Keep an eye on your inbox over the next few days and I’ll
help you simplify segmentation once and for all.

Pre-Launch Positioning Planner

What’s a pre-launch and why do you need one?

It’s time to plant some seeds that will *hopefully* turn into sales down
the line. The purpose of your pre-launch content is to start talking about
the themes and transformations possible from your offer.

Pre-launch examples:

● Amy Porterfield’s 30 Day Bootcamp for DCA

● Tarzan Kay’s Tik Tok and behind-the-scenes Insta Stories for Copy
Caboose
● Copyhackers 5 Days to 5k Videos in the Word Workers Facebook
Group
● Any podcasts, lives, posts, etc. that are strategically executed to create
curiosity and excitement about a launch
How to plan your pre-launch:

● Decide how much time and energy you want to invest in your pre-
launch strategy

● Based on that, decide on your approach — example; you might go with

a challenge or video training series if you’ve decided to go all in OR a
few Facebook lives and a waitlist email if you’re keeping it simple.

● Now it’s time to figure out what your pre-launch content will be about,
to do that, answer the following questions:
- What does my audience need to believe in order to buy from
me?
- What do they currently believe that’s stopping them?
- What objections or questions do they have?
- What could I share that would help them overcome those
objections and get clear on their next steps?
- What can I share or teach that’s so valuable it’s worth paying
for?
- What assets will I need to create?
- When will I do it?

● I created my Audience Accelerator Facebook group and video

trainings as a Prelaunch to Grow with Quizzes back in the day and the
group continues to be a fun place for quiz-spiration and nurturing my
crew. Each training was based on things that you need to have in place
to successfully create your own quiz funnel, but they also stand alone.
I also interviewed successful GwQ students and hosted a couple of Ask
Me Anythings

Pre-Launch Positioning Templates

Remember, these templates are just a starting point and yours to get
creative with!

This is also a great time to give your ideal customers a chance to get a
feeling for what learning from you will feel like. Remember Amy’s 30
Day Bootcamp? That built a TON of hype, gave her peeps a chance to
see if they liked her teaching style, AND gave them (you!) a head start
on DCA content.
 Facebook groups work really well because you get to create a whole
community around your offer. You can also show up live, host a
challenge, create a video series, interview past participants, post polls,
and ask your peeps what they really need and want from you.

Remember, you’re here to create a whole Interactive Empathy

Ecosystem. And this is your chance to surround your ideal customers
with a supportive learning environment.

Also, I’m not very good at playing the Instagram live game, but I would
wholeheartedly recommend that you work that angle if you’re on the
‘gram. A lot of my clients have seen awesome returns on posting to their
stories and going live. And it’s a great chance for people to interact with
you personally, in real time.

Mix it up, have fun, and just be you doing you!

Happy hyping, friends!

● Email
Invite #1

STRATEGY: Invite email. Share a part of your story (or a client or

customer’s) that showcases the transformation your pre-launch
activities will help your readers achieve. Give them the low-down on
your pre-launch activities and invite them to join you.

TEMPLATE
Subject: [Ask an empathic question, refer to current events, open a
loop]

Body:
[Express some empathy about current events and how your reader
might be feeling]
[Share a story of how you/a client/a customer is coping with the
current event by leaning on the transformation you provide]

[Introduce a pain point and agitate it a bit]

[Introduce your pre-launch activities as a solution to that problem]

[Sell them on the dream state they’ll achieve if they participate]

[Tell them how to participate]

[Insert signoff]

P.S. [Invite them to participate in a different way that supports your

activities]

P.P.S. [Share something personal and fun]

TEMPLATE IN ACTION

Subject: What can you do when the world feels like it’s
falling apart?

Body:

I don’t need to tell you the world is crazy right now.

But you know what’s been keeping me sane through

all of this election madness, continued pandemic
stress, and economic and environmental uncertainty,
%FIRSTNAME%?

You. My peeps. My community.

The amazing humans on this beautiful little email list

that I get to help and teach and learn from.
Who are digging down deep and doing the good work
to create a more free, autonomous, and abundant
world for everyone.

Whether you share your wisdom with online courses,

help other beautiful humans be the best they can be
in any aspect of their life, provide services that help
people get on top of their biz and the rest of their shiz,
or create and sell products that are actually good for
the planet, I know you’ve got what it takes to really
make a difference in this crazy world.

All you need is an engaged audience.

And the truth of the matter is: if you don’t have one,
it doesn’t matter how awesome and game changing
your offerings are. Ain’t nobody gonna see ‘em,
friend!

Which is where I come in: ‘cause I’m gifting you a

*free*, live, 3-part workshop series to help you
accelerate the bejeezus outta your audience
building efforts.

And I’m hosting it in our Audience Accelerator

Facebook Group!

➔ On November 17th at 1:30 pm PST // 4:30

pm EST, you’ll Create Your Quiz Funnel Vision
➔ On November 19th at 11 am PST // 2 pm
EST, I’ll show you how to Build Out Your
Fastest Path to Cash
➔ On November 23rd at 12:30 pm PST // 3:30
pm EST, I’ll help you Experience Your Big Idea
Breakthrough

And starting on Thursday, November 5th at 11 am

PST, I’m hosting 6 AMA style Facebook Lives that
cover everything from quizzes, to sales, to
funnels, to breakfast food ( <== inside joke), to
empathy driven marketing, to selling courses,
scaling your business and more!

(Seriously, I am SO excited to connect online with

y’all!)

I’m not promising it’s going to be easy, %FIRSTNAME

%. But I am promising that by the end of our trainings,
you’ll have a clear vision of where you want your
business to go and you’ll have laid the foundations for
an epic quiz funnel.

And the Audience Accelerator is your community. It’s

there to support YOU. For you to make friends on
similar paths and wavelengths.

Where you’ll always have a place to bring any and all

of your quiz funnel and empathy marketing
questions…

… are ya gonna join us, boo?

“Aw heck yes, I want you to teach me for free,

Chanti!”

Can’t wait to get to know you, %FIRSTNAME%!

To your inevitable acceleration 🚀 (and all the amazing

peeps you’ll help on your way up),
Chanti xx

P.S. I wanna make sure I cover everything you want

to learn, %FIRSTNAME%, so drop any questions
you’ve got right here and do your best to show up live
in case something comes up during our convos.

(Don’t worry if you can’t make it live, though, because

the replays will be available until the beginning of
December.)

P.P.S. How the heck is it even November already?!?!

Invite #2

STRATEGY: Share some of your business pains. Contrast them

with a part of your story (or a client or customer’s) that showcases
the transformation your pre-launch activities will help your readers
achieve. Give them the low-down on your pre-launch activities and
invite them to join you.

TEMPLATE

Subject: [Open a quirky loop that leads to the pain points in the
email]

Body:

[Share a way that you relate to the pain points that your ICA is
feeling]

[Agitate]

[Introduce your pre-launch activities as a solution to that problem]

[Sell them on the dream state they’ll achieve if they participate]

[Tell them how to participate]

[Tie it back into your story and their dream state]

[Insert signoff]

TEMPLATE IN ACTION

Subject: Things I wish I was better at

Body:

I wish I were better at...

... responding to DMs…

... coming up with quippy captions…

... designing pins…

... sticking to a content schedule…

But for all those things, I have to give myself some credit, too,
%FIRSTNAME%...

Even if it’s just for showing up for life and biz with my hair in a
messy bun and chia seeds stuck in my teeth. Or pumping milk for
my baby’s bottle when I attempt to share in an Insta story…

If I waited till I felt Beyoncé level #flawless to hop on a client call or

broadcast my latest webinar, I’d likely still be hustling away as an
in-house copywriter.
Not that there’s anything wrong with working for somebody else if it
feels aligned...

But it’s not always easy to honor your own interests and needs
while spending all your precious energy chasing someone else’s
dreams.

While 9-5s offer security and safety from public scrutiny, sometimes
the risk of failing and having no one to blame but yourself is worth
the rewards.

One of the best gifts I’ve given myself is to acknowledge my

shortcomings and commit to showing up regardless.

Mostly right here. In your inbox.

Because this email list has become my community. And the

beautiful human beings on it have become my friends (that means
you, %FIRSTNAME%).

You’ve laughed with me when I accidentally had my boobs out in

my Insta stories.

You’ve supported me through the birth of my course, Grow with

Quizzes, and through the birth(s) of my babies.

You’ve helped me to learn how I can be a better ally for the BIPOC
community.
And you’ve helped me feel a hell of a lot more confident in putting
myself out there and showing up for the things that don’t feel as
natural as typing out a maybe-too-personal email to my email
besties.

That’s why I’m going to do my very darndest to help you use

interactive, empathy driven marketing to grow your own email list of
beautiful humans who believe in you and your offering.

In the form of a live, *free*, 3 (actually 9) part training!

It officially starts on November 17th. But we’re getting the party

going right away in the Audience Accelerator Facebook group —
with community, connection, and about a million AMA style
Facebook Lives (ok, I’m exaggerating, but I will be hosting six of
‘em!).

You can join for free now and you get:

➔ To be a member of Facebook’s only Interactive Empathy

Marketing community
➔ A live workshop on Tuesday, November 17th at 1:30 pm
PST // 4:30 pm EST, where you’ll learn how to Create Your
Quiz Funnel Vision
➔ Another on Thursday, November 19th at 11 am PST // 2
pm EST, where you’ll learn how to Build Out Your Fastest
Path to Cash
➔ And one more on Monday, November 23rd at 12:30 pm
PST // 3:30 pm EST, where I’ll help guide you into
Experiencing Your Big Idea Breakthrough

Wanna know the best part, boo?

By the end of the Audience Accelerator, you’ll have taken the

essential preliminary steps you need to create a consistent,
scalable and super effective quiz funnel.

And we’ll all know each other a whole heck-of-a-lot better!

There will always be things I wish I was better at, but I’m sure not
going to bench myself in the meantime.

So I’m going to try to up my social game and show up for you in

real time in the Audience Accelerator Facebook group. And maybe
even on Instagram stories…

… I mean, anything’s possible, right?

Ready for some connection and audience building acceleration,

%FIRSTNAME%?

See ya in the AA,

Chanti xx

Reminder Email

STRATEGY: Short and sweet with a bit of authority building and an

explicit reminder of when and how to show up.

TEMPLATE
Subject: [[Create some urgency] Authority building subject line]

[Personal greeting that opens the idea of the email]

[Call out something special about you that gives you the authority to
host your pre-launch activities]

[Share some social proof/success stories]

[Remind them when and where to show up with a call to action to

show up live]

[Insert signoff]

TEMPLATE IN ACTION
Subject: [LIVE TODAY] Quiz funnel case studies: 8k leads
in ONE week? Nbd🤓
Preview: not to mention a 6% quiz to course conversion
rate…
Body:

I don’t mean to be a total nerd, %FIRSTNAME%, but:

See, one of the last full funnels I wrote brought in

qualified prospects for my amazing client at .24 cents
a lead (and she got 8,000 of ‘em in 10 days)...

… and the quiz I wrote for Amy Porterfield’s last

Digital Course Academy got a 6% quiz to course
conversion rate 🤯

(No seriously, she announced it on a group call with

my DCA peeps and even I was in shock!)

And today at 11 am PST // 2 pm EST, I’m going to

show you how I did it so that you can use your quiz to
get similar results.

Show up live if you can and send me any questions

you want me to answer right here.
See you in there, %FIRSTNAME%!

To all the nerding out🤓,

Chanti xx

● Social

POST #1 - The Why

TEMPLATE
[Ask a question to introduce the problem]

[Delve deeper into the problem — what does it look like? How does
it feel?]

[Remind them that you are here to help]

[Introduce your unique strategy for overcoming the problem]

[Introduce your complimentary offer]

[CTA]

TEMPLATE IN ACTION

TIME FOR SOME #REALTALK // Do you feel like attracting

qualified leads and sales is a struggle?

And that unless you create a consistent stream of on point social

media posts…

... Reels choreographed to the latest Chainsmokers chart topper

… Lives loaded with valuable insights and visually engaging
graphics

… And more flashy Carousels than Six Flags and the county fair
combined

Your prospects — those blessed peeps who not only can buy your
products and services, but have a need and desire to do so —
won’t even know you exist.

Let alone invest in your offerings.

If you feel like that pressure to show up on FB and Insta 24/7, you
are so not alone.

I hear it all the time.

We get so invested in the social media struggle that we forget there

are easier ways to achieve our business goals...

But lucky for you, friend, I have some words of wisdom on turning
that around ✨🙌

You can do this — you can take a much needed break from the
DMs, comments, and daily posting ALL WHILE growing an
engaged audience. Here’s my equation:

A quiz + welcome sequence = leads and sales. For real.

By creating a perceptive, value-packed quiz, you can start a

conversation with your ideal customers and clients AT SCALE.

Then follow up with an automated email sequence that welcomes

them into your world while addressing their unique interests and
needs.

So what does that actually look like? Instead of spending hours

cold pitching your prospects, you can lean back *maybe even
indulge in a lavender-scented bath* knowing your quiz has that
heavy lifting on lock.
Sound good? Yeah, I think so, too.

If creating a quiz funnel could be your next step, check out my

signature course Grow With Quizzes (link in bio)...

It’s got everything you need to write your own lead-generating quiz
without paying up for a copywriter.

Put your favorite emoji in the comments below if you are ready to
set your struggle aside and start putting faith behind your dreams!

POST #2 - The B.S. Buster

TEMPLATE
[Use a fun structure (i.e. pop quiz or two truths and a lie) to
introduce them to the B.S. you are about to bust]

[Give a little background as to why people may believe it]

[Provide your unique perspective on why that belief is false]

[Provide an offer that relates to the B.S. you just busted]

[CTA]

TEMPLATE IN ACTION

Two truths and a lie, IG style:

1. Quizzes are only for entertainment and killing time

2. Millions of people take online quizzes every month

3. Quiz funnels convert higher than social media posts

Tick-tock… tick-tock… TIME’S UP ⏰

If you guessed the lie was #1, you, my friend, are correct!

If I was there, I’d break you off a piece of the hazelnut dark
chocolate I’m currently nibbling my way through.

One of the most common objections I get to quizzes is that they are
just a quick ‘n easy way to kill time...

That when it comes to personal insight, they have little to offer.

IMHO this comes from how crazy ridiculous many Internet quizzes
are.

To keep bringing in views, Buzzfeed (and many other content sites)

have had to get pretty creative...

These are some of the weirdest quizzes I’ve come across to date:

What kind of garbage are you?

Do you have to pee?

Is your boyfriend great or is he just a racoon?

I guess I would like to know if my hubs was a raccoon, but I feel like
there are probably other, more accurate ways of figuring that out.

Jokes aside, quizzes can do a lot more than simply drive traffic to
your site.

A quiz can…

… Create personal connections between you and your customers

and clients

… Grow your email list at superspeed

… And score you more sales than just about any other lead magnet
The biggest difference between Buzzfeed quizzes and the kind I
just described is the intent...

While Buzzfeed just wants you to look for as long at the lowest cost
possible, the best quizzes genuinely want to help the quiz-taker.

To see how I can help you build your own lead-generating quiz
that’s both fun and INFORMATIVE, click the link in my bio to learn
more.

And drop me a comment below telling me which one of those weird

quizzes listed above you are taking first 👇

POST #3 - The Tease

TEMPLATE

[Tease that you’ve got an important announcement to make]

[Give background information about how you developed your offer]

[Without revealing your offer, tell them what will happen if they take
you up on it]

[Make your announcement or offer]

TEMPLATE IN ACTION
Secrets Are Meant To Be Spilled >> Heyyy, I’ve got a confession to
make — I started out in this online biz world less than 7 years ago...

Crazy. I know.

With a little natural talent that I honed into a skill, I got myself a real-
life, full-time job with a spiritual guru in need of an email list.

When the first quiz I wrote got that guru 10,000 email leads…
In less than a month…

with a $500 ad spend, I knew I was onto something.

I’d stumbled upon a marketing secret 👉 the crazy lead gen power of
the almighty quiz.

So I took that something (that I’ve coined Interactive Empathy

Marketing) and turned it into hundreds of thousands of leads and
tens of millions of dollas for my 1:1 clients.

Then I started teaching other forward thinking, change making

people (just like you) how to take that formula and turn it into epic
email lists full of real, live human beings.

Human beings who feel seen.

Who feel connected to your brand and mission.

Who are excited about investing in you and your offers.

Who stick with you and love you.

Heck, who become your friends!

I want that for you, too. Because the world needs more people like
us taking responsibility for our lives.

So how do you actually start doing that?

This last secret might help clue you in: the doors to Grow With
Quizzes are opening for the last time in 2020 in a couple weeks!

And I’ll be going live in the Audience Accelerator Facebook group

(hop on over there through the link in my bio) sharing tons of
information on all things quizzes and Interactive Empathy marketing
before they do.

● Ads
AD #1 - Quiz Ad Example

TEMPLATE

Headlines: [Create 2-4 headlines that are fun and express your
value proposition in a clear and concise manner. Getting this right
is 80% of the work. Once your ads are running, you can choose the
headline that’s converting best then focus more of your ad spend
there. If it fits with your brand, use emojis to grab your reader’s
attention. Use brackets to emphasize exactly what you’re offering.
Do your best to keep it to around 50 characters.]

Description: [Go into more details about your value proposition.

Do your best to keep word count down so that your reader sees the
deets. Always remember that clear is better than clever. But be as
fun as your offering allows! And do your best to keep it to around 50
characters.]

Body:

[Speak directly to the reader and grab their attention. We used a

rhetorical question here.]

[Call attention to pain points that directly affect your ICA.]

[Agitate pain points while positioning yourself or your offer as a

solution.]

[Keep sentences short, fun, and scroll worthy.]

[Introduce an objection/myth.]

[Bust that objection/myth by empowering your ICA.]

[Introduce another objection/myth. Agitate it.]

[Bust it! Empower.]

[Agitate.]
[Empower.]

[Introduce your solution.]

[Position your Call to Action (take the quiz!) as a benefit driven way
to end confusion and analysis paralysis. This works especially well
with a quiz!]

[Introduce another benefit to taking action.]

[Direct CTA]

[Link]

[Agitate not taking action.]

[Ask quiz takers to share their results.]

TEMPLATE IN ACTION

Headlines:

● Take this quiz if you want to stop trading ⏰ for 💲

● [QUIZ]: Your personal path to a profitable digital course

starts here ☝️

● Solve the 💲making course creation mystery once and for all

● This quiz is bananas 🍌

Description: your personalized plan to create a successful course

based on what you already know

Body:

Have you heard the rumors?

“Current times” are causing the online course world to go totally

bananas (Gwen Stefani style) 🍌🍌🍌
Can’t go to your pottery class anymore? Learn it online. Planting
your first garden as a meagre attempt at improved food security?
There’s a course for that.

But who creates these courses?

Must be certifiably SMRT people only. People with diplomas,

permission slips, masters of education & marketing degrees,
riiiiiight?

Or at least like, total experts who’ve been handed the keys to the
cool kids club and given the go ahead by our digital overlords to
turn what they know into a course.

Pish posh, friend. You know that’s all hogwash. The people
creating the courses millions have been binging these last 6
months are….

… just regular people like you and me. The only thing that
separates them is the courage to try, to experiment, and to believe
that they have something to teach.

We all do.

Even if you don’t like being front and center.

Even if you don’t have any framed certifications on your wall.

Even if you’ve got a tiny audience.

You have a course in you.

You don’t have to have it all figured out, but you do have to start
somewhere.

My friend Amy Porterfield is the go-to person to learn how to create

a course and with my help, she’s got a brand new quiz that’ll hook
you up with your very own personal path to creating a profitable
course.

If you’re *truly* not ready to create a course, you’ll know after you
take this quiz.

… and if you ARE ready, you’ll learn which of 3 paths you should
take to ensure you’ll be successful.

+ You’ll get a custom step-by-step plan to get started and

make your future digital course happen!
Take the quiz right here (it only takes a few minutes but
will save you months of humming and hawing) ⇒ [LINK]

Don’t be like me and make excuses for years before realizing it’s
the small steps you take on a daily basis that lead to huge results.

Tell me your result in the comments so I can cheer you in, K?

AD #2 - FB Group/Challenge/Video Series Ad
Example

TEMPLATE

Headlines: [Create 2-4 headlines that are fun and express your
value proposition in a clear and concise manner. Getting this right
is 80% of the work. Once your ads are running, you can choose the
headline that’s converting best then focus more of your ad spend
there. If it fits with your brand, use emojis to grab your reader’s
attention. Use brackets to emphasize exactly what you’re offering.
Do your best to keep it to around 50 characters.]

Description: [Go into more details about your value proposition.

Do your best to keep word count down so that your reader sees the
deets. Always remember that clear is better than clever. But be as
fun as your offering allows! Do your best to keep it to around 50
characters.]

Body:

[Short CTA that emphasizes a benefit and gives the exact

challenge or video series dates.]

[Attention grabbing pain point that speaks directly to your ICA.]

[Agitate the pain point.]

[Position your value proposition/solution as something they are
smart to already know they need.]

[Rhetorical question relating to your value prop.]

[Loving supportive, “I got you” message to the rhetorical question.]

[Introduce your challenge as the solution to their pains.]

[Benefit driven bullets that describe what they’ll get in your

challenge.]

[Benefit driven Call to Action.]

[Link.]

TEMPLATE IN ACTION

Headlines:

● {FREE 3 PART WORKSHOP} To Take You From Funnel-

Confused-Af😎 to Audience Building Authorité😎 !
● Wanna hack your own quiz funnel?
● It’s time to grow your own ideal, engaged AF email
audience, yo!
● Join the Audience Accelerator and get your own proven path
to profit!

Description: 💪 *Free* 3 part workshop 💪

Body:

Join the Audience Accelerator LIVE on May 14th-20th! (Fo’

free!)

I don’t need to tell you that shiz is cray right now…

 You’re probably already feeling the weight of the world
paired with the stress of running your business, and a whole
lotta uncertainty about the E word (*ahem: economy)...

And you already know that the best thing you can do to
create some security in an uncertain world is grow your own
engaged audience filled to the brim with real people who
know, like, and trust you…

… Who’ve started salivating over your offerings before they

even land on your email list!

So the only question is: how the heck do ya do that?!

I gotchu, boo! With my *free* 3 part Audience Accelerator

Workshop!

You’ll learn how to:

🎉 Create a big picture vision to get full focus around the quiz
to conversion funnel you dream of building

🎉 Plan + execute your own *fast-path-to-moolah* to help you

fill that bank account while building out your profitable funnel

🎉 Breakthrough to your biggest (and best!) ideas to attract

your ideal clients and customers

🎉 Whatever else you wanna know (if you show up and

actually Ask Me Anything in those Facebook Lives!)

Ready to start stuffing your email list full of hungry + happy

leads?

Let’s do this! 💫 [LINK]

AD #3 - Webinar Ad Example
 TEMPLATE

Headlines: [Create 2-4 headlines that are fun and express your
value proposition in a clear and concise manner. Getting this right
is 80% of the work. Once your ads are running, you can choose the
headline that’s converting best then focus more of your ad spend
there. If it fits with your brand, use emojis to grab your reader’s
attention. Use brackets to emphasize exactly what you’re offering.
Do your best to keep it to around 50 characters.]

Description: [Go into more details about your value proposition.

Do your best to keep word count down so that your reader sees the
deets. Always remember that clear is better than clever. But be as
fun as your offering allows! If it’s free, make sure you tell them. Do
your best to keep it to around 50 characters.]

Ad Text:

[Agitate a pain point]

[Show them you get it by listing out specific examples of how your
ICA struggles with that pain point]

[Call out who the training is for]

[Future pace the transformation your offer will give them with
specific relevant ]

[Subtly introduce yourself]

[Share social proof. Testimonials, client results, etc. Numbers and

names work well here]

[Introduce the webinar and invite them to it]

[Spell out what they’ll learn in a benefit driven way]

[CTA + LINK]
 TEMPLATE IN ACTION
Headlines:

● 🥰️
This is how you sell with soul without seeming salesy
● Quiz Funnel Freedom Formula: Attract leads who love you and
sell with soul 🙌
● Quiz training masterclass alert 🎉

Link Description: {Free Training} How to grow your list in 4 proven steps

Ad Text:

List building got you down?

Let me guess…

You’ve tried all the things. Free guides, webinars, challenges, etc. but
either your ad costs are crazy town OR people just aren’t clicking “GET IT
NOW”.

The painful part is you know that a thriving email list = a profitable online
business.

Whether you’re a course creator, service provider, coach, eComm store

owner, or something else — money in your Stripe account only comes
when you’ve got a happy lookin’ growth chart in your ConvertKit 📈

Filled with leads who feel like you *get* them.

If you’re nodding your head and tempted to pour yourself an anxiety

fueled glass of vino, it’s time to pull a Jay-Z and brush that dirt off your
shoulders.

All hope is not lost, young grasshopper.

It’s high-time you learned to harness the power of the humble, empathy
and psychology driven, interactive powerhouse — the lead generation
quiz funnel.

Most online marketers get quizzes ALL wrong…

(um, maybe cause our #1 role model is based on clickity click bait and
doesn’t give a krispy kreme about actual value)

Online business owners pay me top $ because I get them right.

I’ve created quizzes for my private clients that have generated hundreds
of thousands of leads and millions in sales (often for less than $1/pop —
even with cold traffic).

And my students?

Well, marriage coach and counselor Amy Wine brought in more than
7,000 leads in a couple of months.

Copywriter Zafira Rajan doubled her list in the first month – with no ad
spend!

Nutritional Therapy Practitioner Mallory Maran grew her revenue to

$20k/month after launching her quiz.

Come hang out and put your learning hat on because I’m hosting a free
LIVE online workshop that’ll show you how to do the same…

FREE TRAINING: The Quiz Funnel Freedom Formula: Attract Leads

Who’ll Love You, Learn What Makes Them Tick, Build Trust, and Sell with
Soul Using My Proven 4-Step System

🌰 Step 1: Get clear on your end goals, who you serve, what you want to
be known for, and what makes you stand out from the crowd

🌱 Step 2: Create an epic quiz that makes your leads feel seen, heard,
and understood from the get go

🌿 Step 3: Build a belief bridge that transforms your prospect’s limiting

beliefs into liberating truths

🌳 Step 4: Evolve, scale, and optimize your quiz funnel into a full fledged
Interactive Empathy Marketing Ecosystem for long-term, regenerative
business growth

Light your list building woes on fire and save your spot here: [insert link]

See you on the flipside 🔥

AD #4 - Launch Offer Ad Example

TEMPLATE
Headlines: [Create 2-4 headlines that are fun and express your
value proposition in a clear and concise manner. Getting this right
is 80% of the work. Once your ads are running, you can choose the
headline that’s converting best then focus more of your ad spend
there. If it fits with your brand, use emojis to grab your reader’s
attention. Use brackets to emphasize exactly what you’re offering.
Do your best to keep it to around 50 characters.]

Description: [Go into more details about your value proposition.

Do your best to keep word count down so that your reader sees the
deets. Always remember that clear is better than clever. But be as
fun as your offering allows! If it’s free, make sure you tell them. Do
your best to keep it to around 50 characters.]

Body Text:

[Announce that your offer is available]

[Describe your ICA and let people know that that type of person is
already joining]

[Describe the transformation that they’ll get with your offer]

[Use bullet points to illustrate what they’ll learn or get]

[Express excitement about any bonus things the’ll learn or get]

[CTA + LINK]

TEMPLATE IN ACTION

Headline:

● Write your own a high converting quiz 🎉

 ● The doors to Grow with Quizzes are OPEN
● Join Grow with Quizzes today

Link Description: Learn my proven system for qualified leads on

autopilot

Grow With Quizzes is officially open for enrollment!

Smart online business owners from all walks of life and all different
industries are already joining the lead generation revolution.
Those savvy business owners are on their way to creating and
launching a quiz funnel that attracts hella qualified leads — all
while…
… hacking human psychology
… segmenting from the get-go
… creating on-demand audience insights
… AND harnessing the conversion boosting power of interactive
content
And the bonuses. Holy forking shirt. I kinda went a weeeee bit
crazy (and believe it or not, this is my “scaled back” version after
receiving some well-meaning advice from my trusted pals)...
In addition to the 4 Phase Grow with Quizzes system that includes
18 ridiculously in-depth trainings, you also get over $3500 worth of
drool-worthy bonuses.
Head over here to learn more and enroll in Grow with Quizzes for a
limited time: chantizak.com/GROW

AD #4 - Downsell Ad Template

TEMPLATE
Headlines: [Create 2-4 headlines that are fun and express your
value proposition in a clear and concise manner. Getting this right
is 80% of the work. Once your ads are running, you can choose the
headline that’s converting best then focus more of your ad spend
there. If it fits with your brand, use emojis to grab your reader’s
attention. Use brackets to emphasize exactly what you’re offering.
Do your best to keep it to around 50 characters.]
Description: [Go into more details about your value proposition.
Do your best to keep word count down so that your reader sees the
deets. Always remember that clear is better than clever. But be as
fun as your offering allows! If it’s free, make sure you tell them. Do
your best to keep it to around 50 characters.]

Body:

[Call out a myth or pet peeve that relates to your value proposition]

[Tell a story (yours or a testimonial) as it relates to that myth and

your value prop]

[Teach a little lesson that relates to your story and your offer]

[Give some juicy details about your offer in bullet form]

[Introduce your downsell offer]

[Juicy bullets about downsell]

[CTA with link]

TEMPLATE IN ACTION
Headline Options:

+ Here’s your affordable-AF way grow your audience

+ Who doesn’t want to retire their spouse?
+ Accelerate your audience all the way to spousal retirement
+ Grow your audience, retire your spouse?

Description: Launch your quiz in 2 weeks with The Quick ‘n Dirty

Quiz System

You’ve seen the FB ads…

“💥💥I retired my husband and you can too, comment LETS GO

below to learn how 💥💥”
(side note: why is wifey retirement not a thing?)

Inevitably, the comments stretch into the hundreds.

Husband retiring is a big goal, especially in areas where men are

going away to work for weeks at a time.

A few years ago, I got to retire my own hunky hubs from working a
soul-sucking, 12-14 hour a day job in northern Canada.

And I gotta say, the hype is real.

His health improved dramatically, AND he was able to pursue

learning a skill he truly enjoys.

So the other day, when my man showed me one of these ads

we’ve all seen and said, “you could teach this!” I was like yeaaaaah
BUT…

(The “yeaaaah BUT” conversations are what marriages are made

of, am I right?)🥂

The big BUT in this picture was that nobody has ever asked me to
teach them the art of husband retirement.

And part of my current credo is I only do what my peeps ask me to.

Right now, you’re asking for all things quizzes — which in a

(roundabout) way could help you retire your partner.

But more specifically, a quiz could revitalize your email list.

It could easily get you 10 times the leads you’re getting now. All
while…

👉 Making your audience feel seen, known, and understood — so

they love you from the very start and have a stellar first impression
of your brand.
👉 Giving you deep insights into their struggles, goals, and dreams
— so you can craft better offers, better content, and better
messaging. (definition of “better” in this case = more relevant).

👉 Meaningfully segmenting your email list from the get-go — so

you can put your prospects into the right sales funnels and up your
conversion rate.

I get a lot of replies to my email welcome sequence after someone

takes my quiz along the lines of…

“Where’s your course? Get to the point. WHEN ARE YOU GONNA
SELL ME SOMETHING, WOMAN?”

Well, the answer is now, friend.

Or, more precisely: THIS DAY AT THIS TIME. When I’m hosting
my 3-hour, LIVE, workshop: *The Quick ‘N Dirty Quiz System for
More Leads and Segmentation Magic*

A step-by-step, easy to digest, simplified system for getting your

lead gen quiz created and launched in about two weeks.

Best part?

This special lil’ something I created for you is affordable AF

It’s the lowest-priced thing I’ve ever made…

… a LIVE, 3-hour workshop, where I give you my down and dirty

method of DIYing your minimum viable quiz quickly.

Using smart content repurposing strategies and my very own high

converting quiz framework (yes, the same one I teach in Grow with
Quizzes and use for clients like Amy Porterfield, Jenna Kutcher,
and Melyssa Griffin — you can be in the cool kid club too, homie)

In it you’ll learn:

… The fast-track method to get your minimum viable quiz

created and launched in just 2-weeks
… How to come up with a compelling and viral-worthy quiz idea

… The Signature Framework Formula to use your quiz as a way

to build authority and clout sans the heavy lifting

… How to connect your quiz to your big picture business plan

to sell more and make scaling a whole lot easier

… The 3 R’s that’ll make creating content for your quiz as easy as
digging through your Google Drive and hitting copy/paste

… The Fill-In-The-Blanks guide to writing quiz results that BEG

to be shared

… How to come up with a segmentation strategy that makes

sense for your audience and your business

… The 3 keys to kickass questions that delight and demand to be

answered

… What needs to happen AFTER someone takes your quiz so

you can build trust on autopilot and turn your new subscriber into a
fan fo’ life

PLUS, these sweet take-home bonuses that’ll make it real easy

(and maybe even fun?!) to get your quiz launched:

👉The Quick ‘n Dirty Visual Timeline and Action Steps PDF – so

you can take the guessing game outta trying to figure out which
step to take when.

👉The Quick ‘n Dirty Quiz Set-Up Tech Tutorial for Interact (my
fave quiz hosting platform) – so you can skip those how to blogs
and vids and get your quiz online ASAP.

👉My guide to Repurposing Content for Your Quiz – that’s right,

all that good content you’ve been creating can help make this quick
‘n dirty process a whole heck-of-a-lot more simple and streamlined.

👉3 Visual Quiz Funnel Maps

Cancel quiz funnel confusion with these funnel map examples for
course creators, service providers, and e-commerce will give you a
visual overview of what emails to send after your quiz.

👉My Personal Quiz Swipe File

You can bet I’ve got quite the collection and it’s all yours. Skip the
learning curve and get to the heart of what all top performing
quizzes have in common.

👉The Quiz Critique Crew: watch me critique 3 quizzes — one

from a course creator, one from a service provider, and one from
an e-commerce company.

In these videos I’ll point out what’s working, what’s not working, and
how to take your own quiz from meh to mesmerizing (no matter
what kind of online business you’re growing).

… Basically, you get the dirt on everything you need to get your
own viral-worthy quiz magnet launched in two weeks flat (maybe
even less if you’re a keener)!

Oh! And once you do launch, you can always polish up that “done”
quiz until it really is “perfect.”

But you can’t really optimize something that doesn’t exist, can you?

Enroll now at [LINK] and your quiz could be just the ticket to
eventually retire your spouse...

…and it’ll *definitely* help you turn your side hustle passion project
into your sprouted-grain sourdough bread and grass-fed non-GMO
butter.

● Emails
EMAIL #1 - The Hype Builder:
Use this email to get people registered for your waitlist. Tell a story. A
personal story - exploring why you created the course, or how the
techniques and tools of your course have changed your life, a student
success story, even a story from the news. This is a long email and yours
does not have to be this long. But, people will read long emails if you
make them engaging.

TEMPLATE

[Disclaimer and call to action to get on the waitlist. This is especially

useful if your email is very long but not necessary if it’s not.]

[Tell a story with specific details that paint a picture in your reader’s
mind.]

[Share a part of the story that relates to your philosophy or the

transformation your course offers.]

[Break it up with a GIF if it’s getting long.]

[Tell them your course is opening soon. CTA to get on the waitlist.]

[Explain the benefits of getting on the waitlist.]

[Tie your course back into the story.]

[Share another benefit of your course.]

[Sign off.]

[P.S. Empower them to opt out of hearing about your course if they
aren’t interested, without unsubscribing.]

TEMPLATE IN ACTION
Subject A: What do cashews, clogged septic systems, and the
factory farm 🐄 dairy industry have in common, [NAME]?

Preview Text: Grow with Quizzes is almost here!

[Shit’s about to get reaaally personal up in here, [NAME]. If you’re

into my emails for the list building quiz tips and biz building
knowledge 💣 bombs… BUT you don’t want to hear about all of my
moving in the midst of Mercury retrograde adventures, including
the deets on what happens when your septic tank is blocked
up and your kid flushes the toilet → click right here to get on the
Grow with Quizzes waitlist then close this email (we’re opening for
enrollment SO SOON, btw!! And I’ll be providing tons of valuable
info along the way.) ← And I pinkie promise to keep all things 💩
outta the rest of the emails, boo!]

I didn’t have time to send you a Sunday Setlist last week. And I’m
not going to be able to put one together for you this weekend either.

Because I’m sitting here, writing to you on my laptop, from the living
room floor of the cozy cabin I’ve lived in for the last 5 years with my
growing family.

On the tiny, forested, sometimes bioluminescent gulf island of my

once-upon-a-time dreams.

Surrounded by half packed boxes and probably not enough bins

and jars full of pickles and other things that likely shouldn’t be
fermenting *quite* this much.

After tossing out 17 bags (for real, yo 🙁) of mostly eaten, stale,

organic chips that I found hidden in the cupboards of this too small,
disorganized kitchen that doesn’t even have a working oven.

👉 sidenote: I hate wasting food so much, it’s literally my #1 pet

peeve (more on that 👇) and I vow to make it to the bottom of every.
single. bag of chips me or my family purchases from now on.
I know, I know: I’m a saint 😇
My heart is so heavy and full and light and excited and I know it’s
not just my second trimester hormones making me feel so many
opposing emotions at the same time.

Because my hunky hubs Colin and I packed up the kiddos, donned

our masks, and took the ferry to the lawyer’s yesterday.

To sign the final batch of papers and finally take legal possession of
our farm in the mountains near the hot springs.

And to pick up our Uhaul.

Then I spent most of today driving around Gabe, packing up my

office, and returning things I’d borrowed back to my favorite people
and places.

Library books, pots, sweaters, hats that I wish I could keep, and
what feels like tiny pieces of my heart.

I didn’t stop at any of my fave beaches, either.

Because you know, I 100% trust Joseph Campbell when he says:

“You must give up the life you had planned to live the life that is
waiting for you.” But this prairie raised girl is having a lot of trouble
saying goodbye to the ocean.

Even though there’s nothing I have ever wanted more than to

embark on this journey that begins tomorrow.

When we roll down and lock the back door on that stuffed-full
Uhaul, buckle Juno into her car seat in our old SUV (Mav wants to
ride in the Uhaul, of course), and set off to spend a night at the hot
springs in the mainland on the way to our farm near the hot springs
in the mountains.

The farm with our names on the deed. And the mortgage.

That I still have not stepped foot on or in 🤯

But that’s giving me a chance to do what I truly believe is the most

important thing I can do with my life: become a steward of the land
and create a safe and loving home for my children.

Take care of the earth and become a good ancestor.

Live as free and autonomous as possible.

Because I know I’m not alone here when I tell you that it has been
getting hard AF for me to make good choices that are in alignment
with my values without taking radical responsibility for my life.

Mostly because so many of the truths of what’s actually going on in

this beautiful but troubled world are hidden behind smoke screens
and computer screens.

Can we take the precious cashew nut as an example, friend?

I used to be a vegetarian. (Because I thought that was the best way

to take care of the earth.)

And cashews used to be my favorite nut. It’s even on my website 🙈

They’re sweet and delicious and healthy, you don’t have to soak
them to turn them into milks and sauces (of course, they’re more
bioavailable if you do), and I don’t know if you’ve ever tried cashew
queso, boo, but I’m probably going to miss it the most.

I also used to luuurve me some cashews because using them

meant I didn’t have to support the large scale dairy industry and all
of its less-than-loving farming practices.
But I learned a couple of facts about cashews recently that have
me super stoked Colin’s so set on getting us a dairy cow 🐄 for the
farm:

1. Their shells are super toxic. In fact, the Daily Mail reported
in 2019 that “burns are a fact of life for up to 500,000
workers in India’s cashew industry.”
2. The (mostly) women who process them make less than
$7 a day. And you know they ain’t being treated right for that
$7.
3. The fruit of the cashew tree gets wasted as a by-product
of the cashing out on the nuts. Yup, because it doesn’t
travel well, the cashew apple gets tossed right into the
garbage.
Isn’t that shitty?
Not only are women in India, Vietnam, and the Ivory Coast being
burnt and exploited.
But the actual fruit – the apples – of the cashew tree are being
tossed into the garbage like so many stale bags of chips. When
they could be feeding hungry people. Or even fermented into
bubbly beverages. Ummm, cashew apple cider, hello?!
Well, I say enough is enough, [NAME]!
We can’t go on living this.
It’s time to take responsibility for our lives and our choices.
It’s time to do better, for goodness sake.
And I know that I’m extremely privileged to have the ability
to buy myself a farm so that I can adopt a cow (or two → I
don’t want her to be lonely, boo!) and milk her my own
darn self.
But I started out as a single mother living in my parents’ basement.
I started with a food blog, a couple of Upwork articles on foot
fungus and coconut oil, and a penchant for Cosmo magazine
quizzes.
I started out in this online biz world less than 7 years ago with some
natural talent, that I honed into an actual skill, then used to get
mahself a real-life, full-time job with a guru in need of an email list.
Truly, my greatest privilege (besides being born into a loving,
supportive, independent-thinking family with the means and the
inclination to keep me fed and warm no matter how jerky I was to
them in my teenage years) was stumbling upon the crazy lead gen
power of the almighty quiz.
Because when the first quiz I wrote got that guru 10, 000 email
leads in less than a month with a $500 ad spend, I knew I was
onto something.
So I took that something (that I’ve coined Interactive Empathy
Marketing → it’s an entire ecosystem, btw🌱) and turned it into
hundreds of thousands of leads and tens of millions of 💲 dolla dolla
bills 💲 for my 1:1 clients.
Then I started teaching other forward thinking, change making,
world saving people (just like you, [NAME]) how to take that
formula and turn it into epic email lists full of real, live human
beings.
Human beings who feel seen.
Who feel connected to your brand and mission.
Who are excited about investing in you and your offers.
Who stick with you and love you long time.
That’s all it takes to buy yourself a farm, friend. Or do whatever else
it is that makes you feel free and in charge of your life:
An email list full of people that you understand. That you can help.
And who love you.

Heck! Who become your friends.

I want that for you, [NAME]. I want you to have what I have.
Because the world needs more people like us taking radical
responsibility for our lives.
That’s why even though I’m behind AF on moving (partially
caused by what must be a Mercury retrograde fueled
couple of power outages and a stopped up septic tank →
sewage comes right up into your sinks when you flush btw,
special thanks to Mav for that exciting insight) I knew I had
to get this email out to you.
Because the doors to Grow with Quizzes are opening for the last
time in 2020 in a couple of weeks. I’ll be going live in the Audience
Accelerator Facebook group sharing tons of information on all
things quizzes and Interactive Empathy marketing before they do.
And getting on the GwQ waitlist is your VIP ticket to all things
autonomy, audience building, and empowered living.
Oh, and that thing that cashews, factory farms, and clogged septic
tanks have in common?
They stink. Like a lot.

Speaking of stink, Colin’s giving me the stink eye 👀 right now, so I’m
going to fire this over to my assistant (thank you, Laura, I ❤️️you),
close my laptop, and leave my biz in the hands of my team for the
next couple of days.
(Growing your team’s another perk of incorporating an effective,
high converting quiz funnel into your online biz btw.)
Catch you on the the other side of the ferries, [NAME],
Chanti xx
P.S. Wanna hear about my personal stuff (no matter how much 💩 I
throw in there) but not really interested in hearing much more about
Grow with Quizzes? Click here to opt out of hearing about GwQ
but still get my regular updates. A Sunday Setlist is on its way
soon, I promise.
EMAIL #2 - The Insider View:
This is a short and sweet email that directs readers to a live interview with
one of your students, or success stories. You can make it longer and give
more details about your student, but make sure that the story you tell
relates to your ICA in a benefit driven way. Also, feel free to be personal
and loving, or hilarious and empowering, or sad but touching… Whatever
suits your voice!

TEMPLATE

[Speak directly to your audience, calling out the types of people

who this email was written for.]

[Give them a bit of love, or say something funny, or otherwise

engage with them on a human level.]

[GIF that relates to what you said.]

[Benefit of showing up for the live interview.]

[Highlight of the success story that relates to benefits your ICA

wants.]

[Details of the Facebook live with a link.]

[Call to action to show up live and/or reply to your email with your
questions. This could also be a link to a Typeform or Google form
for them to put their questions.]

[Benefit driven reason to show up live.]

[Sign off.]

TEMPLATE IN ACTION

Subject: Do it right, right from the beginning. Even if you’re already

more than half-way there

Body:
Whether you’re brand new to the online biz game, or you’ve been
at it for a little while without finding clarity or gaining enough
traction, the truth is 👇

And I’m going to show you how you can use a quiz to both grow
your audience and figure out what to offer them.

So you can get the same sorta results as my Grow with Quizzes
student, Bethany Perry, who’s not only growing a tight-knit, hella
engaged community with her quiz. But also used it to find out
enough about her audience to create a new course that’s tailored to
exactly what they need — AND has brought in more than $26k
since mid-January…

Tomorrow. At 1pm. Live.

In our Audience Accelerator Facebook group.
Told ya we were gonna be besties, %FIRSTNAME%!

Reply to this email with your questions and I pinky promise to give
you all the goods.

So you can sell all of yours to your ideal, engaged, and excited
audience!

See you there,

Chanti xx

EMAIL #3 - The Connection Booster:

Use this email towards the end of your pre-launch sequence, after you’ve
been connecting with your peeps online. Emphasize how much fun
you’ve been having getting to know them and maybe even share some
vulnerability.

TEMPLATE

[Emphasize that your challenge or video series is ending soon.]

[Talk about how excited/happy you are that they’ve been

connecting with you in there.]

[Share some vulnerability around how showing up is hard.]

[Remind them of the value they’ve already gotten.]

[Tell them about the value you’re about to give them.]

[Benefit driven CTA.]

[Proof of past successes.]

[Benefit driven explanation of how you’re going to continue helping
them.]

[CTA to show up live.]

[Sign off.]

[P.S. Remind them that the rest of the lives are still available.
Emphasize when they’ll be taken down, if you are creating a sense
of urgency that way.]

TEMPLATE IN ACTION

Subject: [Free training!] This is how you’re gonna make it rain,

%FIRSTNAME%

Body:

Tomorrow’s the last day of the *free* Audience Accelerator

workshop, %FIRSTNAME%, and let me tell you:

I am lit up!

I’ve been having such a great time getting to know everyone in our
Facebook group AND I’ve been totally working through some of my
own personal bs around showing up live and on camera😯

(Seriously, hats off to all of you social media influencers who show
up live and give value e’ryday – that shiz is hard, yo!)

Yesterday, I showed you how you could fast track making some
quick cash, and tomorrow? Tomorrow I’m going to show you how to
👇
… over the long term by nailing down a few big ideas your ideal
clients and customers won’t be able to resist.

This repeatable process can be used any time you need to come
up with a big idea, but tomorrow you’ll get clear on your top of
funnel quiz idea – and you’ll also learn how to connect it to your
offers at the bottom of your funnel.

These are the same sort of strategies that I’ve used with my private
clients to create quizzes that generate hundreds of thousands of
leads and millions in sales.

And I know that they’ll help make you feel way more confident
about your offering – and help you figure out exactly how to convert
your quiz takers into buyers.

They’ll also help you build out the foundations of your online
business so that you can start to feel secure in your ability to take
control of your finances, no matter what the economy is doing.

So make sure you’ve got 11am, tomorrow, May 20th, pencilled into
your calendar, %FIRSTNAME%.Because it’s gonna feel so good to
Experience Your Big Idea Breakthrough…
… then use it to accelerate all of your audience building
adventures!

Show up live so that I can answer allll your questions,

Chanti xx

PS. Miss any of the rest of our workshops this week? You can
catch the replays in our Audience Accelerator Facebook group until
the
end of May…

Webinar Invites

Hosting a webinar is a great way to sell your course,

membership, program, or even a product or service.

The best way to use a webinar in a launch is to share

information and teachings that relate to the content in your
course or offer. Don’t be afraid to tease your offer throughout,
but make sure that the webinar itself is valuable and
actionable. Your Call to Action can either be to check out the
sales page, or — if it’s a larger ticket program — to book a call.

Free webinars give your audience a way to learn from you

without having to invest anything more than their time and
attention. They are also really excellent at getting the right
people to buy into your larger offers, because they give people
a chance to experience your teaching style and see if it
resonates and works for them.
 How to use this template: this template is designed to help
you get started on the right track with your welcome
sequence. Use it as a framework, not a rulebook. Feel free to
add your own creative twists and turns as they come to you.

If you’ve been following along with the Lazy Launch

Templates, your email list will have already received your
Welcome Sequence and anything else you’ve been writing to
keep up the connection with your new leads and nurture the
rest of your audience.

I recommend sending out more than one webinar invite and

sending on different days and different times of the day. A
webinar is one of the highest converting tools you have in
your launch toolkit because people get a chance to feel what
it’s like to learn from you AND to fall in love with you.
Remember that what you do is extremely valuable and do
your best to be stoked to invite your peeps to your webi. This
WILL make a difference when you’re writing these emails.

Tip: anyone who registers for your webinar is showing you

they’re interested in picking up what you’re putting down.
Take the hint and send those registrants your sales sequence
once you open your cart or enrollment, even if they don’t
show up live to your webinar.

Email 1

STRATEGY: Share your own story and why you are uniquely
positioned to teach what you teach. Describe one of the beliefs or
myths that you need to transform in order to get people to purchase
your course one day. Then bust it! Share some social proof relating
to your story and what you do. Illustrate the benefits of attending
your webinar and invite people to sign up and attend.

Template
Subject: [Describe the unique selling position or value proposition of
your course with specific details]
Preview: [Announce that it’s free]

[Introduce your story with an emphasis on an example of the dream

state of your ICA and a bit of brand appropriate fun or provocation.]

[Share some social proof and humor]

[Describe one of the beliefs or myths that your ICA needs to

overcome in order to believe in the transformation that your offer
promises]

[Bust it with your story and what you’ve done for people]

[Announce the webinar]

[Share some benefit driven bullets on why what you’re teaching is so

awesome. Relate it to what your webi will do for your ICA]

[Tell them what they’re going to learn]

[Ask them to pick a time with a link]

[Share more benefits attending/social proof/personal story]

[Invite them to sign up]

[Tell them about the gift they get just for showing up]

[Sign off]

[PS. Tell them that, yes, you will be inviting them to dive deeper with
you but the webi itself will be hella valuable and worthwhile even if
they don’t invest]

TEMPLATE IN ACTION
Subject: Let me show you how to do quiz funnels RIGHT (and add
1,000s of names to your list)
Preview: free training comin’ atcha, [NAME]

If someone would’ve told me 4 years ago that quizzes were my

golden ticket to a family farm and financial security during a global
pandemic …

.... I would’ve hugged them while secretly rolling my eyes

(especially if I knew how little we’d be allowed to hug these days).

If a digital marketing genie had told me I’d help dream clients like
Jenna Kutcher, Amy Porterfield, Melyssa Griffin, and more (I listen
to their podcasts on the reg) add hundreds of thousands of qualified
leads to their email lists (and millions to their incomes 🤯)…

… I’d have passed them a glass of the best cheap box wine I could
afford before politely showing them the door.

You see, as a marketer and conversion copywriter, I never took

quizzes seriously.

That is until I was backed into a “THIS IS YOUR JOB, FIGURE IT

OUT” corner where NOTHING else was working.

👉 Side note: I know that necessity is the mother of invention and all
that, but isn’t it crazy how being in crisis can bring you total clarity?!
Thank the digital marketing deities that I tried my hand at the
humble lead generation quiz.

My very first quiz pulled in 10,000 leads with a $500 ad spend in

one month, and that was LONG before I had a clue about what I
was doing.

For the next 1460 days, I learned, refined, experimented,

reproduced, and far exceeded those results for clients in ALL
different industries.

And figured out how to use the empathy we engendered by

learning so. damn. much. about the real human beings
those quizzes added to their lists to craft seriously high
converting funnels → for realz: my girl Amy P. brought in 8-
figures with her last launch.

Now I’m pulling back the curtain and sharing the deets on how
I help my clients and students generate thousands of leads
every month with the power of empathy powered quiz fueled
funnel.

If you’re like I was and totally skeptical that quizzes work, ask
yourself…

What’s your FAVE topic in the whole wide world?

… the honest answer?

YOU.

You are your favorite topic.

When someone shows up with an interactive, intelligently designed
tool to help you learn more about yourself, your world, your
struggles, and your unique path to overcoming them — you listen.

The psychology of WHY quizzes work so well goes deep.

But there’s more to it than that…

Not only do they convert better than any other lead magnet
and attract far more leads, but they also help you to:

1. Learn more about your audience and get answers to

questions you’d normally feel awkward AF asking.

2. Segment your new leads at the top of your funnel for

improved open rates, higher click-throughs, and most
importantly, way more sales.

3. Harness the proven power of interactive content (seriously,

when’s the last time you read a free PDF from start to
finish?)

4. Help you build a business that evolves with you and your
audience through the magic of an Interactive Empathy
Marketing Ecosystem..
In my upcoming FREE live online masterclass, I’m gonna
share the 4 proven steps of my full Quiz Funnel Freedom
Formula:

🌰 Step 1: Get totally clear on your end goals, who you

serve, what you want to be known for, and what makes you
stand out

🌱 Step 2: Create a lead magnet that doesn’t just generate

1000s of new leads per month – even though it does! – but
also segments and collects valuable data about your
audience from the very top of your funnel AND might just
take you viral (the average quiz is shared 1900 times and
with my help, yours will do much better)

🌿 Step 3: Build a belief bridge that transforms any of

the limiting beliefs standing in the way of your lead’s
ability to take action into liberating truths on their
path to inevitable evolution → by using your solution

🌳 Step 4: Optimize, scale, and evolve your quiz and funnel

for more traffic and opportunities you might never have
imagined. Like one of my clients, whose quiz didn’t just bring
her tens of thousands of leads for her spiritual business, but
is also helping her fulfill her lifelong dream of signing a book
deal 🎉

They’ll help you attract leads who love you, learn what makes
them tick, build trust, and sell with soul.

You in?! Pick a time here that works for you >>

I created this training specifically for online course creators,

coaches, consultants, and service providers in ALL different niches.

In this free training, you’ll learn how to:

✅ Craft quizzes that don’t just generate thousands of

new leads per month (even though they do!) but also
segment and collect valuable data about your
audience from the very top of your funnel.
 ✅ Use empathy to grow an engaged and invested list
that can’t wait to hear from you — because you’ve
been connecting and providing them with valuable
insights and relevant revelations since day one.

✅ Combine human psychology with interactive

content to make your audience feel seen, heard, and
understood.

✅ Create an engaging lead magnet that’s not only fun

for your audience but that just might take you viral
(the average quiz gets shared 1900 times — and with
my help, you can do even better).

✅ Build out your full funnel

✅ Connect deeply with your audience and

maybe even make friends for life 👭

Full transparency — I’m normally the gal who operates BEHIND

the scenes. I’ve written many 6, 7, and 8-figure launch funnels,
sales pages, webinar scripts, and of course, quizzes…

And with the whole world in upheaval, there’s nothing that I want
more than for you to have the same security that my own little,
engaged, list has given me in these uncertain times.

What that means for you: I’ll likely overcompensate, overdeliver,

and go way above and beyond to make sure you get what you
need to level up your list and build out a funnel that converts quiz
takers into [NAME]’s forever fans, ready to invest in the solutions
you’ve got for their struggles.

Sound good?

I genuinely hope to see you there, %FIRSTNAME%!

Save your spot right here >>>

Psst…I’ve got a gift for you just for showing up live!

⇒ The Path to Profit From Lead Magnet to Launch Checklist:

From the moment someone interacts with your brand to the

moment they hit the ‘buy now’ button on your sales page, this
checklist covers the little known stranger to sales essentials you’ll
need to ensure your future funnel actually converts onlookers into
buyers.

This is a brand spankin’ new training that I’ve never given before so
get excited and I’ll see you there, sunshine!

Talk soon,
Chanti xx

P.S. You’re a smart 🍪 so you likely already know that at the end of
this live training you’ll be invited to dive deeper.

If you’re inspired to do that then I’ll do a happy dance right along

with you. But regardless, I want you to know that my goal is to give
you (DRUMROLL — enter the marketing buzzword of the century)
real VALUE.

I’m on a mission to change the way people view and create lead
generation quiz funnels because, to be frank 🌭…

Most online quizzes are NOT living up to their potential. There’s a

far better way of doing things and I’ll be teaching it in this training.

>> Click here to save your spot and let’s get this quiz party
started

Email 2

STRATEGY: Describe one of the beliefs or myths that you need to

transform in order to get people to purchase your course one day.
Then bust it! Share some social proof relating to the transformation
that you offer. Illustrate the benefits of attending your webinar and
invite people to sign up and attend.

TEMPLATE

Subject: [Call out the belief that you’re going to transform and let
them know about the value of what you’re offering]

Preview: [Get provocative]

Body:

[Call out a belief or myth that’s in the way of your ICA achieving the
transformation you offer]

[Bust it and describe what the truth is with specific examples and
stories that help to position you as the answer to their pain]

[Tell them that you can help them with their pain]

[Introduce your webinar]

[Give some social proof]

[Tell them what they’re going to get when they attend your webinar]

[CTA to save their spot]

[Sign off]

TEMPLATE IN ACTION
Subject B: Time to burst your funnel bubble, [NAME] 📌(+ free
training deets inside 👉)

Preview: they’re lying to you

I hate to burst your bubble, BUT…

… Funnels do *not* work the way you think they do.

They aren’t just an easy peasy, fast and furious, plug and play set of
steps someone goes through before they invest in your offer. Nope!

A funnel is a transformational journey.

Your prospect is the hero.

And you, my friend, are their trusted guide and mentor.

The Gandalf to their Frodo. Vulko to their Aquaman. Lorelai to their

Rory. You get the picture.

Your job is to see their struggles and aspirations and lead them to
victory and transformation.

And your funnel is the tool to do it. But only if you do it right.

That’s where I (and the interactive empathic power of the lead gen
quiz) come in

In my *free* masterclass, The Quiz Funnel Freedom Formula, you’ll

learn how to attract leads who love you, learn what makes them
tick, and sell with soul.

Seriously, my student Bethany Perry had people reaching out for

1:1 coaching before they even received her welcome email.

My clients JRNI Coaching have peeps signing up for their

$5k program purely off quiz results → without even booking
a call. (Not to mention, they’re getting upwards of 4k new
leads a month, nbd…)

I’m going to teach you to do the same with the 4 proven steps I use
with my clients and students to create an interactive, empathy
driven marketing ecosystem that makes your leads feel seen,
heard, and understood from the get go.

Because you’re here to make a real difference in this wild, wild

world.
And I’m here to help you do it.

So click below 👇 to save your spot and we’ll transform this world for
the better, together.

https://chantizak.com/webinar

Hope to see you there, sweet thang!

Chanti xx

Email 3

STRATEGY: Describe who your ICA is and what they’re looking for.
Show that you offer that and even more. Share some social proof
relating to the transformation that you offer. Illustrate the benefits
of attending your webinar and invite people to sign up and attend.

TEMPLATE

Subject: [Call out the fact that it’s a free training and create urgency]

Body:

[Introduce the idea that people like your ICA hire/buy from you for a
number of reasons]

[List some bullet form benefits of working with you/buying from you]
[Introduce the idea that there’s an even better reason to hire/buy
from you]

[Explain why this reason is actually the most important reason]

[Tell them that you’re going to teach them to do the same thing in
your webinar]

[Tell them what they’ll get from your webinar]

[Invite them to your webinar]

[Sign off]

PS. [Remind them there’s a replay available]

PPS. [Add urgency]

TEMPLATE IN ACTION

Subject A: {Free training last call} no one else will teach you this
stuff, %FIRSTNAME%

People come to me wanting a quiz for a few different reasons.

● They want something unique.

● They want to offer a more customized experience to their
diverse audience.
● They want a fun and effective way to segment their list.
● And they want to grow the bejeezus outta their list.

… but they rarely come to me saying “I want a lead magnet that’s

psychologically enticing.”

Something about psychology sounds totally unsexy even though it’s

the driving force behind all of our actions, including our decisions
around who to follow, who to trust, and who to buy from.

I could spout off a whole slew of reasons for you to come learn
how to create a quiz, but the most important one is that once you
do, you’ll have a lead magnet that’s far more irresistible than some
free guide or checklist.

You’ll have a lead magnet that’s driven by our innate human

drive to learn more about ourselves.

This is the last email I’m gonna send you about this, so click here to
get in on the action and sign up for my free training: The Quiz
Funnel Freedom Formula: Attract Leads Who’ll Love You,
Learn What Makes Them Tick, Build Trust, and 💛 Sell with Soul
Using 💛 My Proven 4-Step System

To hacking brains everywhere,

Chanti xx

P.S. If you can’t make it live, fear not, I’ll send you the replay. Hope
to see you there %FIRSTNAME%!

P.P.S. Want in? Spots are limited so save yours here >>

Seriously though, this isn’t just about getting loads more leads. And
it’s not all about numbers either.

It’s about the transformation that happens when you use the power
of empathy-driven interactive content to command attention.

Magical stuff like this happens…

“Within the first week of launching my quiz, I sold a $5k retreat,

a $7500 coaching package, doubled my list, AND booked a
handful of calls with hella qualified leads...

Before working with Chanti on my quiz funnel I was stuck trying to

find a lead magnet that really worked. I wasn't sure a quiz funnel
would work either, to be honest.

I've been getting so many responses from people who are in love
with my quiz (and subsequently ME!) and I couldn't be happier."

- Becky Keen, Business Coach

Seriously, that’s just one example out of many.

And P.S.She’s gotten those results from organic traffic alone..

I’m so amped to share the exact framework I used to help Becky

get those results and here’s why:
Because as cliche as it sounds, when you can reach more
people and sell more of your amazing courses, services, or
coaching packages — you change lives.

Riding the wave of that ripple effect just gets me all Spicolli level
STOKED. 🌊

I’ve built my entire business on quizzes for one reason: they

STRAIGHT UP work harder than Rihanna to transform your list
from lifeless to fully loaded with Jon Snow level hot leads. (K, he
wasn’t that hot in the last season, but still…)

If you’re ready to grow your list using this powerful tool, click here
and come hang out with me next week >>>

Webinar Show Up Sequence

This Webinar Show-Up Sequence is designed to get people
excited about your webinar, so that they’ll actually show up. It
also gives them all of the details they need to show up.

Be sure to include the link to your webinar in at least the last

few emails because those webinar links go missing almost as
much as socks do in the dryer.

TABLE OF CONTENTS

EMAIL 1: Immediately On Signup / Welcome Email

STRATEGY: Thank people for registering and start building hype for
the webinar. Give them the webinar details and invite them to add
the deets to their calendars. Start a PASOP loop to keep people
engaged and interacting with the sequence.

EMAIL 2: 5 days before

STRATEGY: Build your authority by sharing case studies, social

proof, and/or valuable information that teases towards your webinar.
Remind them it’s happening. Remind people of webinar details and
invite them to add it to their calendar. Continue PASOP’ing.

EMAIL 3: 3 days before

STRATEGY: Build your authority by sharing case studies, social

proof, and/or valuable information that teases towards your webinar.
Remind them it’s happening. Remind people of webinar details and
invite them to add it to their calendar. Continue PASOP’ing.

EMAIL 4: 2 days before

STRATEGY: Build your authority by sharing case studies, social
proof, and/or valuable information that teases towards your webinar.
Remind them it’s happening. Remind people of webinar details and
invite them to add it to their calendar. Continue PASOP’ing. Let
people know that they can ask questions if they show up live.

EMAIL 5: 24 hours before

STRATEGY: Remind people that the webinar is tomorrow AND that

they made a commitment to themselves when they signed up. Give
webinar details and link to whichever platform you’re using to host it.
Remind them to show up live.

EMAIL 6: 1 hour before

STRATEGY: Remind them the webinar is coming up in one hour.

Reiterate the benefits of attending. Tell them what they’ll learn. Give
webinar details and link to whichever platform you’re using to host it.
Remind them to show up live.

EMAIL 7: 15 minutes before

STRATEGY: Tell them to get their beverage ready. Remind them of

the benefits of your webinar. Give webinar details and link to
whichever platform you’re using to host it. Remind them to show up
live.

EMAIL 8: TIME OF TRAINING

STRATEGY: Let people know the training is live. Future pace the
transformation they will achieve from the webinar. Build your
authority by sharing case studies, social proof, and/or valuable
information. Give them the link to join.

EMAIL 9: Send 1 hour after the webinar (or whenever replay is

available)

STRATEGY: Let people know that the replay is available. Thank them
for showing up live. Let them know it’s cool if they missed it because
the replay is available for however long it will be available for. If you
are using the webinar to launch a course or membership or product,
let people know that doors are open. Give them lots of reasons to
invest, this can be your first sales email.

WEBINAR SHOW UP SEQUENCE

How to use this template: this template is designed to help you

get started on the right track with your welcome sequence. Use
it as a framework, not a rulebook. Feel free to add your own
creative twists and turns as they come to you.

Emails 2-5 are nurturing emails designed to help you keep your
leads hyped for the webinar. You might need more or less of
them, depending on how long there is between the date that
people start signing up and the date of the webinar.

EMAIL 1: Immediately On Signup / Welcome

Email

STRATEGY: Thank people for registering and start building hype for
the webinar. Give them the webinar details and invite them to add
the deets to their calendars. Start a PASOP loop to keep people
engaged and interacting with the sequence.
 TEMPLATE

[Greeting]

[Thank them for registering, start building the hype]

[Add a fun Gif to show them how excited you are]

[Give them webinar info and invite them to add the details to their
calendars]

[Introduce a problem]

[Agitate the problem, make it a mystery]

[Position the webinar as the solution to the problem]

[Describe the outcome of what will happen when the problem is no

longer a problem]

[Open the loop to the next email by introducing a new problem]

[Remind them to put webinar details into their calendar]

[Sign off]

TEMPLATE IN ACTION

Subject Line: Here’s where you learn *exactly* how to

write your high converting quiz [Webinar deets inside!]

Stoked you’re joining us, [FIRST NAME!]

Just wanted to take a quick sec to thank you for signing up
to my free masterclass, The Exact Quiz Funnel Framework
I Use to Help My Clients Attract Thousands of Qualified
Leads Every Single Month

It’s happening on May 20th, at 11 am PST and 2 pm EST(👈

that’s your link to join, btw!)

Can I get real for a moment?

In these confusing times, most lead generation strategies

just aren’t cutting it.

Today’s scrollers are preoccupied with the changing global

situation, wise to marketing tactics, and screen-tired.

They’re not interested in what I call another “blanket

statement freebie.”

They want to be entertained. They want to feel seen, heard,

and known. And they don’t want to feel like they’re just
another name on a list.

People want fun and personal and quizzes allow you to give
it to ‘em at scale.

And you?

You don’t just need leads, you need leads that ultimately know,
like and trust you.

You don’t just want email addresses, you want buy in from the
human beings behind them.
You want them to become engaged subscribers that are excited
about your solutions to their problems, right?

That’s one of the magical things about using a (well

crafted!) quiz to build an audience: from the very
beginning of your relationship, you’ve been providing them
with real value. Not an easily dismissable checklist or cheat
sheet, but real insight into their favourite subject:
themselves.

If you do quizzes right (and that’s what I’m here to help you
with, friend!), you’ll not only be able to gather valuable
information about your prospects (hello, segmentation!),
you’ll also be able to show them that you know them.

Maybe even better than they know themselves.

I know setting up your own quiz funnel can feel more than a
little bit daunting.

That’s why I’m giving you this workshop.

It’s the meat and potatoes main course masterclass to our

10 course Audience Accelerator training (3 workshops and
6 “ask me anything” style lives, which you can still catch in
our Facebook group till the end of May).

👉 Don’t worry if you’re plant based, no actual animals were

harmed in the making of this training!
Things are crazy right now, [NAME], but together we can
get you set up with a high converting quiz funnel that helps
you fill your audience with high quality leads who are
stoked on your biz and ready to buy into you offerings.

Now go drop those webinar deets onto your calendar so

you don’t miss a second.

Talk soon,

Chanti xx

PS. Stay tuned because I’m going to be jumping into your

inbox soon to let you know how you can finally start seeing
an awesome ROI for you Facebook ad spend…

EMAIL 2: 5 days before

STRATEGY: Build your authority by sharing case studies, social
proof, and/or valuable information that teases towards your webinar.
Remind them it’s happening. Remind people of webinar details and
invite them to add it to their calendar. Continue PASOP’ing.

TEMPLATE

[Greeting]

[Address and agitate the problem introduced at the end of the last
email]

[Position your offering as the solution by sharing relevant

information, case studies, or social proof]

[Assure people that the results or information you are showcasing is

achievable by them. Describe what their lives will be like once they
master your training]
[Introduce a new problem]

[Remind them about webinar details, invite them to add the

information to their calendars]

[Sign off]

TEMPLATE IN ACTION

SUBJECT LINE: 10,000 leads in less than a month with a

$500 ad spend? Nbd.

Hey [NAME],

How much do you usually have to spend on ads to get a

lead?

One of the best parts of your new quiz lead gen magnet is
how ridiculously low the cost per conversion can be.

Like, 24 cents a conversion low. (Not making any promises

here but those are the numbers I got for my last client.
Right when this pandemic hit North America.)

In fact, even after helping hundreds of entrepreneurs —

across the online biz spectrum — I’ve rarely seen the cost
per conversion go above a buck or 2.
Not bad when you consider that the average cost per
webinar lead is usually around $12, right?! And that now,
more than ever, you’ve got to prioritize your spending.

Ya wanna know what makes a well-engineered quiz such a

great way to grow your list aside from CPL?

Well, first of all, quizzes are both interactive and engaging.

Your leads don’t just read them, they participate in them.

You get to ask your clients all sorts of questions that have
them looking deep into themselves and imagining their
own stories — with you in them.

The stats don’t lie: today’s savvy scrollers slide right past
static content.

In fact, interactive content is up to 80% more effective at

holding peep’s attention than static. And you’ve gotta hold
that attention to get them to give up those email addies,
right?
Also, with your quiz results, you get to deliver a
personalized promise. By the time your leads have made
their way through your quiz, you know enough about them
to give them real insight into their lives.

And you can promise them a specific solution to their

problems based on their unique characteristics,
circumstances, level of experience, and desires.

Of course, one of the best secrets to affordable ad spend is

the very real fact that a good quiz has built in virality. Even
a crappy quiz is more likely to get shared than any other
lead gen magnet because the average quiz is shared almost
2000 times.

And with my help your quiz will definitely be well above

average. Because you’re not going to be creating Buzzfeed
style quizzes that leave your leads wishing they hadn’t just
wasted the last 7 minutes of their lives.

You get to tap into the crazy conversion potential of the

doing-quizzes-right code.

How do I know that quizzes will work for you?

They haven’t just worked for every single one of my clients

(even though they have), they’re also working across the
board for my Grow with Quizzes students. No matter what
business they’re in.

(Students like marketer Linda Sidhu who grew her list by

75% in one week after she launched. Or copywriter Zafira
Rajan, who doubled her list in one month with no ad spend.
Oh! And that quiz that garnered more than 10,000 leads in
less than 30 days for $500? Yeah, that was the first quiz I
ever wrote. No big deal.

Months from now you could be interacting with your

engaged audience, figuring out how to give them exactly
what they need with ease…

… or slaving away putting together yet another static lead

magnet to spend too much money on promoting. Ooops!

*facepalm*

Stay tuned because tomorrow I’m going to be jumping into

your inbox to talk to you about one of the most exciting
facets of quiz-fueled lead gen: built in segmentation. Dun
dunn dunnnnn.

Don’t be afraid. I’m gonna make it wayyy easier than you

think. 😉

Talk soon,

Chanti xx

P.S. - Don't forget that our webinar is coming up soon.

Make the time to show up LIVE and I pinky promise you
won’t be disappointed (I might just have a sweet surprise in
store!)

EMAIL 3: 3 days before

STRATEGY: Build your authority by sharing case studies, social
proof, and/or valuable information that teases towards your webinar.
Remind them it’s happening. Remind people of webinar details and
invite them to add it to their calendar. Continue PASOP’ing.

TEMPLATE

[Greeting]

[Address and agitate the problem introduced at the end of the last
email]

[Position your offering as the solution by sharing relevant

information, case studies, or social proof]

[Assure people that the results or information you are showcasing is

achievable by them. Describe what their lives will be like once they
master your training]

[Introduce a new problem]

[Remind them about webinar details, invite them to add the

information to their calendars]

[Sign off]

TEMPLATE IN ACTION

SUBJECT LINE: Segmentin’ like a boss, the eaaasy way…

Subject: How to always send the right emails to the right

people at the right time

Subject: Want a 39% increase in email open rates and a

24% increase in sales, [NAME]?

Hey [NAME],
A couple of days ago I delivered the goods on how your
quiz is exponentially more likely to go viral than any other
lead magnet.

This extreme shareability is a huge part of the reason that

one of my clients got more leads in the 2-weeks following
her quiz launch than she had in the entire year 3 years of
her coaching business prior to her quiz’ inception.

But what I didn’t get into is the fact that using a quiz
doesn’t just help you get tons more leads —it also makes it
way easier to turn those new subscribers into sales —by
segmenting them on their way in.

Segmentation is all the rage these days because you aren’t

forced to send out mass emails to crazy disparate groups of
people. Instead you get to curate your content and offers
so that you’re sending the right people the right messages
at the right time.

With proper segmentation you can speak directly to the

human beings in your audience in a way that makes them
feel like they’re the only person on your list.

Because you’re addressing them where they’re at, they feel

seen and understood. Your emails will feel relevant to their
lives and you’ll be providing them with actual value.

Do this right and they’ll actually want to open your emails,

click your links, and buy your products and courses.

And what’s the easiest way to curate a strategically

segmented list? Segment from the beginning — with a
sweet quiz, of course!
The thing about your quiz is, you’re not just segmenting
people into different audiences, you’re also learning loads
about them on the way in. What’s the secret?

You get strategic. Your different audiences get turned into

your quiz results.

From there, the sky’s the limit.

And you could very easily end up like my student Bethany Perry
who turned the insights she got from segmentin’ like a boss into
a new course that brought in more than $25k in a couple of
months.

Once you’ve got your quiz funnel up and running, you’ll

have it made in the shade.

You’re collecting crazy helpful data. Your prospects are

having fun. And in the end you can use the data you’ve
gathered to segment your list, learn more about who your
audience is and create relevant content that resonates and
converts.

Speaking of conversions, remember my client Alexandra

who more than doubled her email list within 3 weeks of
launching her quiz?

Beyond just growing faster than a chia pet in

the Amazon, she gets THIS kind of feedback ⇒
“Everyone talks about how their results are so right on and
how grateful they are to have this resource that gives them
more clarity and awareness.”

Honestly, can you name another lead gen magnet that

makes people feel seen, heard, understood and grateful?

To growing lists who are grateful for your gifts,

Chanti xx

P.S. Don’t just take my word for it, there’s actual science
behind these teachings. And the research says that when
you segment your list and send more highly targeted emails
to specific groups of people you’re 39% more likely to
increase open rates, 28% less likely to suffer from the
unsubscribe blues and 24% more likely to bring in greater
sales.
EMAIL 4: 2 days before
STRATEGY: Build your authority by sharing case studies, social
proof, and/or valuable information that teases towards your webinar.
Remind them it’s happening. Remind people of webinar details and
invite them to add it to their calendar. Continue PASOP’ing. Let
people know that they can ask questions if they show up live.

TEMPLATE

[Greeting]

[Address and agitate the problem introduced at the end of the last
email]

[Position your offering as the solution by sharing relevant

information, case studies, or social proof]
[Assure people that the results or information you are showcasing is
achievable by them. Describe what their lives will be like once they
master your training]

[Introduce a new problem]

[Remind them about webinar details, invite them to add the

information to their calendars]

[Sign off]

TEMPLATE IN ACTION

Subject: A tale of 3 quiz creators (+ how you’re gonna

master that sourdough*)

Good morning [NAME],

If you’re not SO excited about my upcoming training that

dreams of your burgeoning quiz-funnel fueled email list are
keeping you awake at night… well, that can only mean 2
things:

1) You’re still trying to figure out the exact right steps to

master your pandemic-sourdough, or
2) I haven’t given you enough examples of how
effectively quiz funnels work in the wild.

But that’s no problem because using a quiz as a lead

magnet is like being gifted with Midas’ touch. Except
instead of turning everything (alive or not!) into soft metal,
you’ll get to turn your email list into golllllld.
(*and mastering sourdough’s just gonna take time and
iterations and so many delicious, warm, pieces of buttered
bread)

Without further ado, here are some bedtime stories that’ll

keep you counting sheep until my free masterclass on
Thursday, May 21st at 11 am PST/2pm EST, and Friday,
May 22nd at 12 pm PST/3pm EST.

✅ My student Amy Wine grew her list by more than

7000 subscribers in less than two months. And
she’s new(ish) to online biz!

✅ Tarzan Kay is getting almost a 10% conversion rate from

her quiz into actual sales. That’s not just lead gen right
there, folks, that’s quality sales conversions, from the get-
go.

✅ Jenna Kutcher grew her email list by more than

100,000 subscribers in one year. All through a
quiz.

Whoa.
Amy’s a marriage coach, Tarzan’s an email strategist and
teacher, and Jenna’s a course creator. Really, the main
thing that they have in common is that their businesses are
online.

And quizzes worked for them.

They’ll work for you too. Don’t let the fear of trying
something new hold you back from massive gains in your
business.

Give yourself an hour on Thursday, May 21st at 11 am

PST/2pm EST, and Friday, May 22nd at 12 pm PST/3pm
EST to learn how to secure your biz with a quiz!

I’ll be there with a kombucha in hand.

Chanti xx

PS. Do your best to show up live because I’ve got a sweet

little bonus in store for my LIVE masterclass participants
who stay ‘till the end.

Hint: It’ll help you make damn sure your quiz is the polished
masterpiece of conversion copy you want to put out there
into the world.

EMAIL 5: 24 hours before

STRATEGY: Remind people that the webinar is tomorrow AND that
they made a commitment to themselves when they signed up. Give
webinar details and link to whichever platform you’re using to host it.
Remind them to show up live.
 TEMPLATE

[Greeting]

[Remind them of the commitment they made to themselves when

they signed up for your webinar]

[Give them the webinar details including a link to whichever platform

you are using to host]

[Invite them to add it to their calendar]

[Invite them to show up live so that you can answer their questions]

[Sign off]

[PS. Invitation to share the webinar with a friend, with a link]

TEMPLATE IN ACTION

Subject: Quiz masterclass TOMORROW!💥

You did the right thing by locking in your spot for my

upcoming masterclass, The Exact Quiz Funnel Framework
I Use to Help My Clients Attract Thousands of Qualified
Leads Every Single Month.

If you haven’t already added it to your calendar, get on it!

It’s happening tomorrow.

Double and triple check your time zone, okay? Showing up

late could mean losing your spot.

Here are the deets:

DATE: Thursday , May 21st OR Friday, May 22nd
TIME: 11 am PST/2pm EST / 12pm PST/3pm EST.

LINK TO JOIN: ADD ZOOM LINK

Be sure to show up LIVE so I can answer all your burning

questions. I’m committed to making sure that my
framework works for YOU and the best way I can do that is
to actually be with you IN PERSON (or as in person as the
covid world allows, anyway).

Plus, by showing up live and staying ‘till the end you’ll get
access to my sweet little quiz-polish package —for free!

If you’ve got grow-your-email-list-on-autopilot on your

bucket list, do not miss this.

See you there!

Chanti xx

P.S. Friends who learn together, stay together. So take a

sec to share the link to register with a friend.

EMAIL 6: 1 hour before

STRATEGY: Remind them the webinar is coming up in one hour.
Reiterate the benefits of attending. Tell them what they’ll learn. Give
webinar details and link to whichever platform you’re using to host it.
Remind them to show up live.

TEMPLATE
[Greeting]

[Remind people the webinar is happening in one hour]

[Remind them of the benefits of showing up]

[Tell them what they are going to learn]

[Give them the link to join]

[Sign off]

TEMPLATE IN ACTION

Subject: [Reminder] 1 hour till you get everything you need

to write and optimize your quiz!

Yo, [name]!

It’s one hour till GO time!

And you’re about to get everything you need to get your quiz
written and optimized with our masterclass: The Exact Quiz
Funnel Framework I Use to Help My Clients Attract
Thousands of Qualified Leads Every Single Month.

So that you’ve finally got the kind of lead magnet that

secures your income by getting your audience to pounce on
your emails as soon as they land in their inbox.
They’ll know, like, and trust you from the get-go.

Because you’ll have already given them personalized and

actionable insights into who they are and what makes them
special.

And you’re sending them relevant content that is exactly

perfect for exactly where they’re at in life (or at least their
customer journey… )!

We’re starting at [time]. Get there early to ensure your

spot. I can only fit [# of] people in the room so show up
early if you want access to some pretty sweet optimize-
that-quiz bonuses that are for your eyes only.

You’re going to walk away knowing:

● How to use quizzes to spark conversions and

conversations

● 3 ways to harness the lead generation power of

quizzes
 ● Why asking more questions leads to better results —
and how to figure out which questions to ask for the
best ROI

● The secrets to top of the funnel segmentation

● The three most common traps quiz creators fall into

— and how to avoid them

Do not miss this training.

It could very well be your chance to wrap yourself in the

soft, warm, security blanket that is an engaged and excited
email list, all while helping your community to feel seen,
heard, validated and invested in your offering.

Here’s your link to join >>

See you so soon!

Chanti xx

EMAIL 7: 15 minutes before

STRATEGY: Tell them to get their beverage ready. Remind them of
the benefits of your webinar. Give webinar details and link to
whichever platform you’re using to host it. Remind them to show up
live.
Title: Get your bevy ready, cuz we’re starting in 15 minutes…

TEMPLATE

[Greeting]

[Tell them to get their webinar beverage ready]

[Remind them of the benefits of showing up]

[Give them the details and link]

[Remind them of the benefits of showing up live]

[Sign off]

TEMPLATE IN ACTION

Hey [name]!

Is your covid-appropriate-bevy ready? (Tell me you got the

memo that you’re allowed to put all the Bailey's you want
in your coffee for the duration of quarantine?)

I hope you’re as excited to learn about how to implement a

connection and conversion boosting quiz funnel in your
business as I am to teach you.

In 15 minutes, I'll be hosting my FREE Masterclass, The

Exact Quiz Funnel Framework I Use to Help My Clients
Attract Thousands of Qualified Leads Every Single Month

Grab your favorite notebook and join me for our

masterclass!

Time:11 am PST/ 2pm ET OR 12pm PST/ 3pm EST

Link: ADD ZOOM LINK

See you in a few!!

Chanti xx
P.S. Showing up live is the best way to make sure that you
get to take full advantage of this training. Because you can
ask me whatever questions you want AND you’ll get access
to a couple of bonuses that you can use to take your quiz
from meh to magnifique!

EMAIL 8: TIME OF TRAINING

STRATEGY: Let people know the training is live. Future pace the
transformation they will achieve from the webinar. Build your
authority by sharing case studies, social proof, and/or valuable
information. Give them the link to join.

TEMPLATE
[Greeting]

[Tell them the webinar is live]

[Tell a story of what their life will be like once they complete the
training]

[Use social proof or a case study to help persuade people to attend]

[Tell them what they’ll know by the end of the webinar. Tease any
offers of webinar only bonuses]

[Give them the link to the webinar]

[Signoff]

TEMPLATE IN ACTION

SUBJECT LINE: We’re live! And you don’t wanna miss

these bonuses, [name]?!

Yo, [name]!
 The Exact Quiz Funnel Framework I Use to Help My
Clients Attract Thousands of Qualified Leads Every Single
Month is about to begin! Go get yourself comfy and come
on in to join us!

You got a glimpse of the future when you signed up for this
masterclass…

… in that future, you have a nice, warm email audience full

of engaged human beings who are excited to open your
emails, feel like you get them (because you do), and see you
as an authority in your zone of genius.

And because of that moment of intuitive clarity, you

decided to stop trying to haphazardly figure out which lead
gen method might work best for you and take the first
steps towards crafting a high-converting, interactive, and
engaging quiz that attracts qualified leads and increases
your odds of converting them into sales.

No matter which part of the online world your biz lives in, I
KNOW that a quiz can work for you to grow your list and
create an engaged community of subscribers who want to
buy from you.

Because I’ve seen it work time and time again with my

clients and students alike…

… like my most recent full funnel client who got more than
7000 leads in less than two weeks AND sold more than 600
memberships to her newest course offering🔥

… or my girl and Growth with Quizzes student Brandi who

continues to see major ROI like this👇

So jump into the live training with me and at the very least,
you could walk away feeling like, “Whew! This really isn’t
for me. I guess I can stop worrying that I’m missing
something.” (Ahem, I doubt it!)
And even if it isn’t “THE BEST training” you’ve ever seen
(direct quote from last year, just sayin’) you’ll walk away:

● knowing exactly how to segment your new leads

from the get-go
● how to avoid falling into the sorta eye-rolling pitfalls
that leave your prospects feeling like they just got
buzz-fed
● how to ask the kind of questions that deepen your
understanding of the human beings on your list,
leading to greater empathy, understanding, and
conversions

The best part?

You’ll finally be set up to grow yourself the kind of email

audience that feels like a real community and that you can
look to as a guiding light in times of uncertainty.

Join me here, boo!

See you soon,

Chanti xx

EMAIL 9: Send 1 hour after the webinar (or

whenever replay is available)
STRATEGY: Let people know that the replay is available. Thank them
for showing up live. Let them know it’s cool if they missed it because
the replay is available for however long it will be available for. If you
are using the webinar to launch a course or membership or product,
let people know that doors are open. Give them lots of reasons to
invest, this can be your first sales email.

TEMPLATE

[Excited greeting]

[Thank people for showing up live]

[Gently forgive people who did not show up live]

[Announce that the replay is available. Let people know how long
they can access it for. Give them the link]

[If you are launching: announce cart open]

[Share social proof or case studies]

[Announce any webinar only or fast action bonuses]

[Call to action to your offers landing page if you are launching or the
webinar replay if you are not]

[Sign off]

TEMPLATE IN ACTION

SUBJECT: {Replay Inside} The doors to Grow with Quizzes are

OPEN! 🥂🎉

Daaayum, that was fun!

If you were able to show up live, thank you SO much. Your

presence is the greatest gift.
(👆 me talkin’ to you!)

I hope after today’s training you’re confident, ready, and

hella excited to start using quizzes for lead generation.

So that in a few months you’re hitting me up in messenger

like last year’s Grow with Quizzes student, Mallory Maran:

(👆future you talkin’ to future me🥂💛)

If you weren’t able to show up live — you’re probably like

me and prefer watching training replays while you make
coconut rice and green curry at 7pm.

K, maybe not but whatevs, you were busy, it’s cool. You can
watch the replay here for a limited time >>>
If you made it to the partay and stayed until the end then
you heard ALL about the new and improved version of my
program Grow with Quizzes.

(Including not one but TWO fast-action bonuses that you

do not wanna miss! Deets below, yo!)

You saw me squee with delight as I listed out all the badass
bonuses you’ll get in addition to the ridiculously in-depth
trainings, including…

● 3 Live 60-minute Group Coaching and Q&A calls

($997 Value)

● 3 Git ‘Er Done Support Days where we take action

together aka. accountability on steroids ($1297
Value)

● The Quiz Logistics Library: Everything You Need to

Hit the Ground Dancing from Set Up to Execution
($497 Value)

● Lifetime Access to The Connections + Conversions

Collective (So awesome it’s priceless)

● BONUS TRAINING: Using Quizzes BEYOND Lead

Generation ($297 Value)

● Access to My Personal Quiz Swipe File ($99 Value)

● BONUS TRAINING: What Top Performing Quizzes

Have In Common ($297 Value)
 ● BONUS TRAINING: 3 Group Coaching Mindset
Sessions A LIVE Bonus Training with Expert Mindset
Coach Becky Hoschek ($297 Value)

● FAST-ACTION BONUS TRAINING: The Quiz

Critique Crew: watch me critique 3 quizzes — one
from a course creator, one from a service provider,
and one from an e-commerce company.
($97 Value)

Head over here to learn more and enroll in Growth with

Quizzes + get over $3500 worth of drool worthy bonuses!
>>>

Am I insane to give away all of that PLUS the in-depth 4-

Phase trainings included in the actual course?

Quite possibly. But I don’t care! I want to shower you with

absolutely everything you need and more to launch the
best quiz funnel the internet has ever seen.

And lord knows we can all use as much help as we can get
these days.

Psst… there’s still [COUNTDOWN] left to get in on the

fast-action copyediting too!

And maybe you’re wondering WHY that’s so valuable.

Here’s the lowdown: a copyeditor doesn’t just check for

grammar and spelling issues, they show you your blind
spots.
A great copyeditor makes suggestions that ensure your
quiz is as clear, compelling, and conversion focused as it can
be.

They destroy assumptions, deconstruct clunky sentences,

challenge your cliches, and make sure that the reader (your
ideal customer) will walk away thoroughly impressed and
ready to learn more.

Now, in case you’re wondering, I’m not a copyeditor. But I

bring on one of the best for both my client projects and
personal ones.

An hour of copyediting from my girl Dawn has the power to

take your quiz from MEH to making your readers wanna
shout your name from the rooftop.

There are just 3 HOURS left to score this bonus so click

here and get in on the copyediting action. >>

Replay expiring in…

[countdown timer]

Here’s the link to watch it.

Your personal quiz whiz (not to be confused with

Cheezwhiz),
Chanti xx
 Sizzlin’ Sales Sequence Template

You’ve grown your list and nurtured it like a pro. Now, it’s time to make
some sales!

This 9 email sequence gives you the goods you need to help you
persuade the right, perfect-fit, clients and customers to pick up what
you’re puttin’ down. It includes an in-depth and amped up Frequently
Asked Questions template to help you address any questions or
objections that your leads might have as well as plenty of ways to use
social proof, case-studies, and testimonials to help convince the right
people to buy from you.

Besides the pre-launch announcement, cart open, and cart close emails,
feel free to switch up the sequence order to fit your own needs. And
don’t be afraid to write even more than nine sales emails for your
promotions, this is just a starting point.

If you’re worried about turning people off by emailing them too much,
just be sure to make it really easy to opt-out of receiving your sales
emails — without unsubscribing from your regular list.

This template is designed to help you get started on the right track with
your sales sequence. Use it as a framework, not a rulebook. Feel free to
add your own creative twists and turns as they come to you.

A 9-Email Sales Sequence that Covers All

the Bases

TABLE OF CONTENTS

EMAIL 1
STRATEGY: Pre-launch announcement. Get people excited. Give
them a chance to opt-out of receiving launch emails. Invite them to
your webinar or to book a call with you.

EMAIL 2

STRATEGY: Announce the offer, share your story of how it came to

be, let your enthusiasm shine, share a story or example of WHY this
is important for your ideal client or customer right now.

EMAIL 3

STRATEGY: Share a case study // testimonials // client or customer

success stories.

EMAIL 4

STRATEGY: Address their most frequently asked questions and

objections in a welcoming and informative way.

EMAIL 5

STRATEGY: Do a desire deep dive — what do they want most that

your offer can provide? (Pull from your research for this one)

EMAIL 6

STRATEGY: Social proof cuddle puddle! Share case studies and

testimonials from people who achieved success with your course,
membership or product.

EMAIL 7

STRATEGY: Time to put the pressure cooker on. Let them know this
won’t be available forever and really dig into now is the right time to
take action.

EMAIL 8

STRATEGY: Emphasize urgency and future pace what their life will
look like if they invest in your offer.
EMAIL 9

STRATEGY: Final cart close. Emphasize their unique qualifications

for joining your course or membership and help coach them into
making a decision.

EMAIL 1
STRATEGY: Pre-launch announcement. Get people excited. Give
them a chance to opt-out of receiving launch emails. Invite them to
your webinar.

TEMPLATE

[Start with a relatable story. Maybe something timely and intimate

from your life, the news, even literature or a movie. This serves to
grab attention and hook your reader]

[Tie the story into the pre-launch announcement of your offer in an

enticing and benefit driven way]

[Give people the opportunity to opt out of receiving your launch

emails. You could also give people the option of opting IN to your
launch but you could seriously limit the reach of your campaign that
way. There’s a fine line between giving people the opportunity to
invest in your offer and annoying them with too many emails!]

[Let them know when they can expect to hear from you. You don’t
have to tell them that you’ll be emailing them once or twice a day for
the next week but it is good to let them know that they will be
hearing from you more than usual]

[If you are launching with a webinar, invite them to it, emphasizing
how it will help them]
[Signoff]

TEMPLATE IN ACTION

Subject A: Want my help building your quiz funnel? (Your

chance is coming)
Subject B: I’m a hummingbird, what are you? (and what
this has to do with creating your quiz funnel)

Yesterday my 6-year-old assigned a “bird type” to every

member of our family.

Spirit bird? I’m not sure what to call my new title.

He’s an eagle, Colin’s a kingfisher, and our baby girl is an

owl (she wise).

If you know me you know I do not *like* birds. I tolerate

them, but the only bird I have a real affinity for is the
hummingbird.

(I did a science project on hummingbirds in the 5th grade

and learned their eggs are the size of Tic Tacs — which
meant my mom had to buy me Tic Tacs so I could create
my diorama. Which means I associate hummingbirds with
treats, which is how they came to be in my good books.)

When donned with my new hummingbird title Colin said it

was fitting seeing as I’m constantly fluttering around and
can rarely sit still.

WELL, let me tell you, [name] — this here hummingbird

has been especially busy and buzzing lately as I get
ready to open the doors to my nose to tail program all
about how to create a quiz funnel that converts.

From strategy to implementation, emails that sell, and

traffic strategies that get more eyeballs on your brilliance,
with a dash of mindset — everything is covered in this
course and the 2020 version is truly next level.

That said, if you only like me hanging out in your inbox

when I’m not in full on hummingbird mode aka. If you do
NOT want to see me passionately touting all the reasons
you should join this business and life altering program —
please pull your mouse over to this here link and remove
yourself from this promotion. No hard feelings, you’ll still
stay on my list and receive my regular emails.

If you’re still here, I love you and for the next week, you
will be this guy:

^^ hopefully with a bigger smile on your face.

I can’t wait to tell you all about what’s inside Grow with
Quizzes but for now you can sign up for my webinar on
The Exact Framework I Use to Help My Clients Attract
Thousands of Leads Every Month >>>
Hit reply and let me know what your spirit bird is [name],
as long as it’s not a vulture, they’re the creepiest. Or an
ostrich. Those things scare the shit outta me but I love
watching Bon Appetit videos where they make things with
ostrich eggs.

Talk soon,
Chanti “hummingbird” Zak

EMAIL 2
STRATEGY: Announce the offer, share your story of how it came to
be, let your enthusiasm shine, share a story or example of WHY this
is important for your ideal client or customer right now.

TEMPLATE:

[Introduce your offer in a clear and enthusiastic way]

[Add a fun GIF that shows how excited you are]

[Share WHY this matters so much while stating the core benefits of
your product, course, or service]

[Highlight what’s included in your offer]

[Give them an opportunity to back out and not get your promo
emails]

[Dig into who your offer is for so your prospect can get clear on
whether or not this is right for them]
[State your clear and compelling CTA — define exactly what you want
your reader to do next]

[Signoff]

[OPTIONAL: Add P.S. - Before I make a big decision, I like to ask

myself “Why _______ and why now?” — elaborate on the core benefits
of your offer and why waiting isn’t an option]
[Add another CTA]

TEMPLATE IN ACTION

Subject: The doors to Grow with Quizzes are OPEN! 🥂🎉

My signature program, *cough* my only program, Grow

with Quizzes is now officially more open than the Dalai
Lama’s heart.

Am I excited? That would be putting it mildly.

Smart online business owners from all walks of life and all
different industries are already joining the lead generation
revolution and I am happy dancing like I’m on stage with
Lizzo!

Those savvy business owners are on their way to creating

and launching a quiz funnel that attracts hella qualified
leads, all while…

✅ hacking human psychology

✅ segmenting from the get-go
✅ creating on-demand audience insights
✅ AND harnessing the conversion boosting power
of interactive content.

And the bonuses. Holy forking shirt. I kinda went a

weeeee bit crazy last year and this year I’m pulling an
Emeril Lagasse and kickin’ it up another notch...

In addition to the 4 Phase Grow with Quizzes system

that includes 18 in-depth trainings to take your from
big idea to quiz creation to email marketing and ad
strategies, you also get:

⇒ 3 Live 60-minute Group Coaching and Q&A

calls ($997 Value)

This is where the magic happens, where you’ll get my

brain on your brilliance and where together we’ll make
sure you stay steadily implementing what you’re
learning, clear on what you’re building, and excited to
unleash the full fury of your one of a kind irresistible quiz
funnel.

⇒ 3 x 4-Hour Git ‘Er Done Days ($1297 Value)

This is where we take action together aka. accountability
on steroids.

⇒ Lifetime Access to The Connections +

Conversions Collective (So awesome it’s priceless)

This group is so supportive and has a wealth of

information from a diverse array of industries. The
feedback you’ll receive and the relationships you
create here are worth the price of admission alone.

And because I’m not yet a bajillionaire busy AF course

creator, I’m also in there a lot, overdelivering like a
champ, answering questions, and cheering you on.

⇒ Access to My Personal Quiz Swipe File ($99

Value)

Need some inspiration? This swipe file will be your go-to

resource. It’s organized by industry and I continue to add
to it as I find more cool quiz examples (heck, I might even
add YOUR future quiz to this living document)

⇒ BONUS TRAINING: Using Quizzes BEYOND

Lead Generation ($297 Value)

There’s more than one way to use the interactive power

of quizzes within your business. This training will show
you how I help folks like Amy Porterfield use quizzes to
qualify whether someone should join a program in
addition to ideas for eCommerce businesses, coaching,
and more.
⇒ BONUS TRAINING: What Top Performing
Quizzes Have In Common ($297 Value)

Make sure your quiz hits all the right beats by

implementing the commonalities shared by every viral
quiz ever created.

⇒ CHOOSE YOUR OWN ADVENTURE BONUS:

The Persuasion Equation Copywriting
Masterclass OR How to Create and Sell High-
Ticket Quiz Packages ($397 Value)

Whether you’re a business owner who wants to get better

at writing copy or a copywriter that wants the inside scoop
on how I charge $10-20k for quiz funnel projects —
there’s something for everyone in this choose your own
adventure bonus-bonus.

… AND THERE’S MORE (Phewf, catching my breath

over here)

If you join before 11:59pm PST today you’ll also get these
time sensitive bonuses:

⇒ 90-Minute creativity boosting breathwork

session with Kathleen Milligan

I started doing breathwork a month ago and in just a few

sessions I overcame my fear of video, worked through
some deep seated worthiness issues, had a good cry,
and unleashed a wealth of creativity. Who knew just
connecting to our breath could be so powerful?

Well, Kathleen knows. She’s an incredibly supportive and

experienced coach and this session is going to help you
release any resistance to getting your quiz funnel created,
launched, and raking in the leads.

⇒ The Quiz Critique Crew ($97 Value)

Watch me critique 3 quizzes — one from a course

creator, one from a service provider, and one from an e-
commerce company.

“My cost per lead has gone from $6.50 to $.90. My

conversions have gone up by 270%! That's a big deal
because my industry is tough. And I haven't even done
your full workshop yet.

So thank you!!! And make sure you tell people to watch

those darn quiz review videos because they are GOLD!” -
Colette Nichol, Founder of Story Envelope Filmmaking
School

And there’s one more special bonus that I feel deserves

it’s own introduction…

Because when you think about a quiz funnel, mindset is

probably the last thing you’d believe to be an integral
piece of the puzzle.

But quite honestly it might be one of the biggest.

Lack of confidence, clarity, fear of showing up,

perfectionism and so many other niggling little gremlins
too often hold us back from doing the work we *know* will
move us forward.

Which is why you’ll be getting 3 group coaching mindset

support sessions with the amazing Becky Hoschek.
Now before I go losing my head and spouting off
all the ways your life and business will change
after you create a quiz, I should probably ask if
you’re even interested. Cart ⇒ horse, yeah, let’s
do this…

Click here if you DO NOT want to hear about Grow with

Quizzes and you’ll be back to your regular Chantified
programming.

Oh hey, still here?

You’re cooler than the other side of the pillow, friend. But
maybe you’re wondering, “is this program what I really
need to take MY lead gen to the next level?”

Let’s play the box ticking game and find out!

⬜ You’ve had a successful online business

for years now and you’re looking for the next
step in scaling your business and connecting with
your ideal customers.

⬜ Your online business is just starting to

take shape. You don’t know it all, but you
definitely know one thing: you want a
compelling, high-converting lead magnet from the
get-go.

⬜ Your current lead magnet isn’t doing you

any favors. People don’t comment on how
helpful it was, it doesn’t get shared
organically, and your CPL is through the
roof. You’re ready to do something different and
create an asset that improves people's lives AND
boosts your bottom line.

⬜ You already know you want a quiz — and you know

you wanna do it right. You want a blueprint for a quiz
that stands out and offers real value and you won’t settle
for anything less.

⬜ You’ve heard the rumors (and the rumors

are true) — quizzes are a hella powerful
way to grow your list fast and affordably,
and when you use my method, you’ll also
attract better quality leads that ultimately will want
to invest in what you have to offer.

⬜ You already have a quiz but because you didn’t know

any better, it’s not very good. You’re ready to have
another go at creating something your audience lurrrves.

⬜ You don’t just want a quiz — you’re at a

place in your business where you want to
build out a funnel that actually works.
Not only do you want to create the dopest
lead magnet that ever lived, you also want
the emails and ad strategies that make you
moolah.

⬜ It soothes your weary soul to know that

if you do launch your quiz and it doesn’t
generate brag worthy results, you’ll get a
full refund thanks to our 6-month Growth
Guarantee.
If you checked off at least 4, we’re a match made in list
building heaven.

Head over here to learn more and enroll in Growth

with Quizzes (+ get over $3896 worth of drool worthy
bonuses!) >>>

See you on the inside,

Chanti xx

P.S. Before I make a big decision, I like to ask myself

“Why _______ and why now?”

Well, let’s address the elephant in every digital room. The

fact it feels like we’re living in the upside down and
everywhere we look right now we’re faced with fear and
scarcity.

I know you’re tired of all the “now more than ever” talk so
I’ll refrain — what I do know is you’re likely hesitant to
invest in anything that doesn’t have a clear ROI.

Here’s what I want you to know…

Having a system in your business that consistently

generates qualified leads and helps you turn them into
raving fans and customers is the stuff that ROI dreams
are made of.

Your quiz funnel will give you the direct path to:

● Attracting more of your ideal clients and customers

 ● Building your authority, positioning yourself as an
expert, and spreading your signature methodology
and unique approach far and wide
● Learning about who your audience is and how you
can best help them
● Creating an interactive lead acquisition process that
results in genuine engagement and increased
conversions across the board

… all. on. Autopilot.

“I have collected over 7k emails in a very short time after

launching my quiz. I couldn’t have done it on my own
without this course!” - Amy Wine, relationship coach

“What I can say off of the top of my head is that you were
the push behind what I needed to become a profitable
copywriter. I have created 7 quizzes since November and
I absolutely love the projects and love the people I am
working with.” - April Castillo, copywriter

You’ve waited long enough. It’s time to put your energy

where your intentions are. Join Grow with Quizzes
today and wrap yourself in the security blanket that is
a consistently growing and engaged email list >>>
EMAIL 3
STRATEGY: Combat objections by sharing case studies //
testimonials // client or customer success stories.

TEMPLATE

[Address their biggest objection head on]

[What else are they thinking? What other objections or excuses are
stopping them from taking action?]

[Introduce objection #1]

[Share a relevant testimonial or success story that counters this

belief]

[Introduce objection #2]

[Share a relevant testimonial or success story that counters this

belief]

[Introduce objection #3]

[Share a relevant testimonial or success story that counters this

belief]

[Let them know these kind of results are possible for them too]

[Recap the core benefits of your offer (remember, focus on benefits

not features)]

[Reiterate why this really matters right now and why waiting to make
a decision will hold them back]

[Clearly state how they can get started today and what to do next]

TEMPLATE IN ACTION
Subject: Simplicity is the ultimate sophistication

“A quiz? Really? Could something that simple be the

solution to my lead gen struggles?”

Da Vinci said it best — simplicity is the ultimate

sophistication.

👉 But what if I'm selling high-ticket services?

Meet Becky, a coach who charges a minimum of $5k to

join her programs...
Becky launched her signature quiz and within the first
week sold a $5k retreat, a $7500 coaching package, and
booked a handful of calls with hella qualified leads...

"Before working with Chanti on my quiz funnel I was stuck

trying to find a lead magnet that really worked. I wasn't
sure a quiz funnel would do the job to be honest.

It was a big investment but in the end it paid for itself and
more within just one week of going live.

I've been getting so many responses from people who are

in love with my quiz (and subsequently ME!) and I couldn't
be happier."

👉 What if I’m a marketer or copywriter that wants to offer

quizzes to my clients — will they really buy?

Heck ya, especially when you’re following a proven

process (you basically get to piggyback on all my hard-
earned case studies).
Check out Gin’s story...

“Within weeks, armed with my new confidence and skills,

I'd landed two quiz-writing projects that gave me 6x ROI
on the workshop investment.
Above all, it was SO FUN! Thanks Quiz Queen -- you
RULE!” - Gin Walker, Copywriter

👉 What if I’m already so freaking busy I can’t even

imagine adding one more thing to my plate?

Are you too busy for results like these?

“We've added almost 800 people into the list in just about
a week, at about $0.60 a lead! I am getting a great
response and high open rates. Everything is even better
than I could have imagined.” - Trish Taylor, personal
stylist

"This woman has helped me effortlessly grow my email

list by more than 100,000 people in the last year alone." -
Jenna Kutcher, Photographer and course creator

Or how about getting a 9.94% conversion rate from quiz

taker to buyer, like Tarzan Kay?

Ain't nobody too busy for results like that!

These kind of results are possible for you too, [name]. But
you need to hurry! Grow with Quizzes closes tomorrow.

The really unique thing about this program is I’ll be

helping you every step of the way to create MORE than
just a quiz...
+ You’re also gonna soak up all my email copywriting
fiyahhh 🔥
(there’s a reason peeps like Amy Porterfield and Rick
Mulready hire me to write emails for them on the reg)
from your “omfg I love you so much how have I never
heard of you before?!” welcome sequence to your “just
give it to me now” sales emails — I’ve got you covered
templates and all.

+ Paid and organic traffic and visibility strategies because

the
last thing I want is for your couture quiz to get lost in
some musty closet.

+ Ongoing accountability, support, and opportunities to

get your questions answered, your copy critiqued, your
brand bolstered, and so much more. (because b-b-bonus,
you get 3 LIVE coaching and Q&A calls plus 2 X 4-hour
git ‘er done days!)

... and of course there’s a whole lot more.

Honestly, [name]. I know you’ve got a lot going on. You’ve

probably got other courses on the go. The thing is, I
would venture to guess that most of them are about stuff
that isn’t nearly as important as building a thriving email
list of qualified leads.

I like to prioritize my course consumption in order of

what’s going to get me the greatest results in the least
amount of time.

If you do the same, and growing your email list is a

priority, then this isn’t something you can afford to put on
the back burner.
I know in my heart of hearts that if you implement what I
teach in GwQ, you’ll make your investment back f-a-s-t.

I’ve even included a lesson to make sure you do just

that...

The Fast-track & The Long Game: How To Get Quick

ROI and Sustainably Scale Your Impact for Long-term
Leverage

I want you to experience near instant gratification when

you launch your quiz. You’ve played the waiting game
long enough.

In this lesson, we’ll cover both how to create a cash

injection to boost your momentum after you launch your
quiz AND we’ll create a long-game plan so you can create
more leverage over time.

Get started today for just 3 payments of $499 or 1-

payment of $1497 and let me be your guide on the path to
quiz funnel profit >>

Lovin’ spoonfuls, Chanti xx

P.S. A few people have asked me when I’ll re-launch

GwQ and the honest answer is likely not until next spring
(I’m 4 months pregnant, which means life is about to
change big time!)

I may open it up without all the live feedback elements

and bonuses (the price will be the same) so if you want in
on all this goodness, now’s the time.

Hit reply if you still have questions, I’m here for ya.
EMAIL 4
STRATEGY: Address their most frequently asked questions and
objections in a welcoming and informative way.

TEMPLATE

[Set the tone by letting them know their questions and hesitation is
welcome — in fact, it’s what you love about them.]

[Q1: Start with the biggie — what’s the one thing you get asked ALL
the time]

[Q2: Cover another common Q or hesitation ex. I’m too busy, it’s too
expensive etc.]

[Q3: What’s a common assumption you’ve seen come up that holds

people back? ]

[Q4: Cover another specific Q you’ve gotten in the past]

[Q5: Address the “can’t I just figure this out on my own” objection]

[Q6: Cover what’s included in the program when they sign up today]

[Q7: Cover your refund policy and really go hard in mitigating the
sense of risk they might be feeling]

[Insert your clear CTA — what action do you want them to take?]

[signoff]
 TEMPLATE IN ACTION

Subject B: All the As to your Grow with Quizzes Qs

It’s no secret that I LOVE asking questions. I’m also kinda

good at it 😉

“You ask really smart questions, Chanti. Questions that

make me think in different ways and that thoughtfulness
means the world."

^^Feedback on my questioning process from the one and

only Amy Porterfield, say whaaaat!

I’ve invested a ton of $$$ into my uplevelling my own skill

set through courses, coaching, events, etc. and before I
commit to anything, I admittedly ask a lot of Qs.

If you’re reading this you’re probably no different.

I’m gonna do my best to read your mind and answer your

burning Qs about Grow with Quizzes so you can know
with total certainty if you’re IN ()✌or OUT (✌)...

Psst… if you’d rather just watch the Q&A, click here.

Q: How do I know if this will work for MY business?

I hear this question a lot from people who run “serious”

type businesses (SaaS, B2B, etc.) and from folks where
the nature of their biz is on the sensitive side (healing,
sexuality, etc.) mainly because quizzes have a reputation
for being fun and fancy free and non-serious/sensitive.
Here’s the thing: it doesn’t matter what niche or industry
you’re in. What matters is your positioning. Sometimes
changing people’s perception is as simple as saying
‘Take the Assessment’ vs. ‘Take the Quiz’.

If you know your audience like you know the inside of

your fridge and you’ve created a solution to help them, a
quiz can work for you.

Q: I’m already so crazy busy. How much time will it

take to create my quiz funnel?

I won’t lie, quizzes require more time than the average

lead magnet — but as you already know, they get you far
better results.

All you’ve gotta do is commit to working on your quiz for 2

hours a week for one month and you’ll be in good shape
(you’ll also have a WAY better lead magnet than 99% of
online business owners - no biggie).

If you’re creating a welcome sequence and a sales

sequence from scratch in addition to your quiz, I’d
recommend setting aside 2-3 hours a week for another
month. In the grand scheme, the effort you put in over 2
months can transform your biz for YEARS to come
#worthit.

Q: I’m not a copywriter, can I still create my own

quiz?

Of course! You don’t need to spend thousands to hire me

or someone else to create and launch a successful quiz.
I want your quiz copy to be so bangin’ and attractive to
the right people that I’m covering copy basics inside the
program as a bonus for all non-copywriters.

You’ll learn a ton about writing high-converting copy that

can be applied in ALL areas of your marketing, not just
your quiz.

Q: I am a copywriter and I’m wondering if this

program is comprehensive enough to allow me to sell
my own quiz creation packages?

Yup, and there’s plenty of room at the top! You’ll even get
my bonus training on how I went from creating quizzes for
$600 to quite literally 10X’ing my fees in one year.

Q: Why do I need a full course on this, can’t I just

learn this stuff online for free?

You might be able to figure this out on your own — but it

will definitely take a while. I’m betting you don’t have time
for trial and error.

If you’re ready to do the damn thing and grow your list

fast without playing any more guessing games — then I’ll
give you a simple, actionable game plan along with
everything you need to make it happen.

They don’t call me the Quiz Queen for nothin’. But

seriously, everything I share is based on my experience
writing quizzes for dozens of online businesses in all
different industries and at all different levels.

Q: Do I need to already have an idea for a quiz or will

you help me with that?
Nope. In fact, even if you do have an idea, after working
through Phase 1 of the program you might change your
mind.

As much as possible, I want you to choose a topic that

reflects your unique skill set. That positions you as the go-
to expert. That’s why I’ve included an entire training on
Developing and Incorporating Your Stand Out Signature
Process.

Q: Can you remind me what I get if I enroll today?

Sure can!

● The Complete 4 Phase Grow with Quizzes

System (Value: $1997)

+ BONUS #1 The Quiz Logistics Library:

Everything You Need to Hit the Ground
Dancing from Set Up to Execution (Value:
$497)
+ BONUS #2 Lifetime Access to The
Connections + Conversions Collective (So
awesome it’s priceless)
+ BONUS #3 Access to My Personal Quiz
Swipe File For a little bit of insp to help you
create your own epic quiz (who knows, you
might even end up in there one day!) ($99
Value)
+ BONUS #4- 3 Live 60-minute Group
Coaching and Q&A calls with moi! ($997
Value)
 + BONUS #5 - 3 Git ‘Er Done Days where we
take action together aka. accountability on
steroids ($1297 Value)
+ BONUS # 6 - 3 Live Mindset Group
Coaching Sessions with Becky Hoschek to
help you bust through any and all of your
limiting beliefs ($297 Value)
+ EPIC BONUS TRAININGS:

- What Top Performing Quizzes Have In

Common ($297 Value)

- Using Quizzes BEYOND Lead

Generation ($297 Value)

+ CHOOSE YOUR OWN ADVENTURE:

COPYWRITER OR BUSINESS OWNER BONUS
($397 Value)

- The Persuasion Equation Copywriting

and Messaging Masterclass
OR
- Creating and Selling High-Ticket Quiz
Packages

TOTAL VALUE: $5,878 ⇒ but you can get started

today for just 3 payments of $597 OR 1 payment
of $1497

Q: What if the course doesn’t work for me and my

quiz ends up being a total flop?

If you launch your quiz and it doesn’t perform better than

your previous lead magnet, I’ll give you your money back.
I’m comfortable taking that risk because I know if you
follow my process, you’ll walk away with a highly effective
lead magnet.

You’ve got nothing to lose, my friend, and a whoooole

lotta new subscribers to gain.

[Let’s do this!]

Still have questions?

Hit reply and I’ll get back to you in a jif (and you’ll walk
away happier than this cute kid).

Talk soon,
Chanti xx
EMAIL 5
STRATEGY: Do a desire deep dive — what do they want most that
you’re offer can provide? (Pull from your research for this one)

TEMPLATE

[Get intimate right off the bat — what is it they want more than
anything that you know you can help them achieve?]

[More importantly dig into WHY it’s so important to them]

[Bridge the gap - what does your offer have to do with what they
want to achieve?]

[Dig into the pain of what it feels like to not get what they want —
make it clear that you get them]

[If you can relate that pain to your own personal experience, do so
here]

[Share why you created your offer — to help them reach their biggest
goal (don’t be afraid to get a little touchy feely)]

[Share what makes your offer different from other alternatives out
there]

[Add a relevant testimonial]

[Tie it all together with a bow — if you’re looking for more _______
[your offer] is the solution]
[Add a clear CTA]

[signoff]

TEMPLATE IN ACTION
Subject: The truth about the ‘C’ word

No not that C word, [name].

The other one…

CONFIDENCE.

We all want it. Because underneath confidence lives a

deeper emotional experience, and that is, safety.

You might be wondering what confidence and safety have

to do with quizzes and the answer is, well, everything.

When you’re running an online business, you’ll inevitably

be confronted with all sorts of fears.

Truth bomb: most of the fears that threaten your safety

and rob you of confidence have to do with not having
enough traffic, leads, or sales to stay in business.

The anxiety that bubbles up way too often because of that

is no joke. I know because it was a familiar faux friend of
mine for much too long.

I hated that sensation of not knowing where my business

was headed, but the thing is, it’s a relatively simple fix.
 I created Grow with Quizzes to give you everything
you need to create a compelling and hella effective
lead generation system.

You won’t just learn how to create some click-baity waste

of time quiz a la Buzzfeed. You’ll learn how to create a
psychologically enticing piece de resistance that your
ideal clients and customers will love.

I’m not even leaving it at that because what’s just as

important is that you have an ongoing way to NURTURE
and CONVERT those new leads.

I know a thing or 2 about crafting compelling sales

sequences…

"Chanti is a copywriting genius and breath of fresh air. I

ran a sales campaign that has generated just over
£50k to date (and it's recurring revenue, so it's still
rolling). It literally jet-propelled my new product. I took
what seemed like a big leap of faith in Chanti at the time,
but boy did it pay off. I'll never think twice again!" - Tor
Davies, founder of Co-Kinetic

It doesn’t even stop there, [name]. I’m also going to tackle

the final obstacle in the online business success menage
a trois — traffic.

Both organic strategies and an in-depth paid traffic

training with the best of the best, my own FB ads
strategist, agency boss and master of paid traffic, Sara
Liz is sharing all her secrets so you can get results like
these:
 “The task of creating a quiz felt really overwhelming, and Chanti
broke it all down into manageable pieces. She gave us detailed
instructions and templates for everything, and the training on
Facebook ad strategy was phenomenal.

All told, now that my quiz is live, and I've implemented the
Facebook ad strategies I learned in this course, my cost per lead
is down 75%, and the feedback that I'm getting from people
taking the quiz is that the results feel super accurate.” - Brooke
Smith, founder of New Mindful Eating

So, back to the C word.

If you’re dying for the confidence…

… to trust your income no matter how crazy the world

gets.

… to invest in that dope business coach that you know

will get you to the next level.
… to go all in and launch your course so you no longer
have to trade time for money (cause the freelance dream
*does* sometimes get old).

Wherever you’re looking for more confidence and peace

of mind in your business, it starts with having a solid
lead generation system in place.

It starts here.

With my complete quiz funnel system that doesn’t just

have a 6 month-full-money-back-growth-guarantee (see,
I’m confident too!), but also comes with 3 Live Mindset
Coaching sessions with my girl Becky Hoschek.

To help you smash through your limiting beliefs and

soften into the life you were meant to live.

To engineering more head-hitting-the-pillow moments

when all feels right,

Chanti xx

EMAIL 6
STRATEGY: Social proof cuddle puddle! Explain the big benefits of
your offer. Share case studies and testimonials from people who
achieved success with your course, membership or product in
relation to what makes your offer so special.

TEMPLATE
[Give people an opportunity to opt out of receiving launch emails]

[Start with an exciting hook like a story or a questions that relates to

the big benefits or special features of your offer]

[State the benefit or big awesome thing that sets your offer apart
from the pack]

[Insert testimonial, case study, or other form of social proof that

proves how awesome you/your offer is]

[Address the main point of that social proof]

[Introduce another awesome thing someone said about or achieved

when they invested in your offering]

[Insert testimonial, case study, or other form of social proof that

proves how awesome you/your offer is]

[Address the main point of that social proof]

[Introduce another awesome thing someone said about or achieved

when they invested in your offering]

[Insert testimonial, case study, or other form of social proof that

proves how awesome you/your offer is]

[Address the main point of that social proof]

[Introduce another awesome thing someone said about or achieved

when they invested in your offering]

[Repeat this process ad nauseum, until you run out of social proof, or
until it feels complete]

[Tie up the main point of all of this social proof and how it relates to
why you do what you do/why you created this offer]
[Tell people what they will learn, achieve, or gain when they invest in
your offer in a specific, benefit driven way]

[Add in a compelling Call to Action to invest in your offer]

[Signoff]

[PS. TLDR: sum up the social proof and reiterate benefits. Remind
people of any expiring bonuses]

[PPS. Optional reminder of how easy it is to unsubscribe from launch

emails but stay on your main list]

TEMPLATE IN ACTION

Subject A: they call me the overdeliver-er (+Bonuses

expiring, hurry!)
Subject B: Yup, I define *my* self-worth on *your*
success. What?

Psssst… Not interested in Grow with Quizzes and getting

tired of hearing about it from this hummingbird (me!)? Click
here to stay on my regular list but stop receiving these
emails.

Do you know your Enneagram Type, [NAME]?

I’m a 3. Which means I’m not only “self-assured and

charming...”
… but I also have this teensy problem where I tend to define
my worthiness based on the success of my efforts. Which has
turned out really well for my clients. And maybe even better for
my Grow with Quizzes students.

Because I swear by all things sacred that I didn’t ask my GwQ

students for feedback just so I could feel more worthy (even
though self-worth is the most important self-work out there),
but it totally worked for me anyway.

It turns out I’m what you might call an overdeliver-er. And all
my over deliver-er-ing helped my students get crazy self-
validating results too:

“Chanti and this program have changed my business and my

life more than I could have ever imagined.

When I joined this program, I was only about 6 months into my

online business and my revenue was about 3k per month. A
couple months into joining and publishing my quiz/working on
my funnel with Chanti’s help, my revenue more than doubled
to about 7k. This past month, less than a year from when I
joined, I hit 20k in revenue! It felt surreal to see my business grow
that fast!

This program will teach you how to create a captivating quiz, a

binge-worthy email sequence, and get tons of leads, but it’s SO
much more than that. Having the support of Chanti and the group
enabled me to take strides in my business and life I didn’t know
were possible. It was like a course and mastermind all in one!! I
felt so grateful to be among the brilliance of Chanti and our peers.

Chanti has turned into one of my most trusted mentors and friends.
You will not regret doing this program!!” - Mallory Maran

(both me and one of my new biz besties, Mallory 👆)

Yup! When Mallory told me she hit her first $20k month,
because of my help, I straight up happy cried.

And when my girl April called me a business coach? Happy

dance!

I can't imagine what the last few months would have been like
without the skills I have learned from you. Someone in Grow with
Quizzes said something like: I thought we were just going to
learn how to write a quiz for our business. I didn't realize
Chanti was also a business coach. ... I too think this is true about
 you because what you taught within the program was so much
more than just showing us how to write a quiz.

One other thing, you have offered amazing support that was
above and beyond what I have ever received in any other
program.” - April Castillo

Then there’s Linda, of The Email Collection, who saw 75% list
growth within one week. And who’s still optimizing her quiz
one year later with help from my team (thanks to my personal
conversion copyeditor Dawn) and our private Connections and
Conversions Facebook Group.

“Chanti’s Grow with Quizzes course exceeded our expectations

and helped us gain 75% list growth in just one week after we
launched it.

We loved her in-depth knowledge, step by step approach, tips, and

tricks to make quizzes fun and impactful for our audience. What’s
so exciting to us, though, is that we now see list building as creative
and fun!” - Linda Siddhu

Seriously, whenever imposter syndrome sets in, I just take a

quick read over messages like this:

“One of the best courses I have ever taken- You go above and
beyond and are accessible for help when needed.”

And this:

“The Grow with Quizzes course has literally knocked my socks

off. I am not a writer by any stretch of the imagination, nor am I a
quiz maker and I had zero confidence in my abilities going into this
endeavor. The course is laid out in simple, easy to understand
lessons that allow you to build your quiz as you move through it.
Chanti definitely over delivers in this course! I have collected
over 7k emails in a very short time after launching my quiz. I
couldn’t have done it on my own without this course!” - Amy Wine

And this:
“I've never been a part of a smaller cohort of students before and I
really loved the personalized feel. I wasn't able to join the coaching
calls and coworking sessions until the end, but they were incredibly
valuable, and Chanti's attention to her students in the FB group
really made all the difference.” - Kristen VanderHoek

And:

“Thank you Chanti and Dawn for all your help. If I can create over
$50,000 of aligned sales with less than 300 quiz takers, imagine
what’s possible when I dial in the nurture sequence!” - Bethany
Perry

And I know that no matter how hard it is to get past my

imposter-syndrome, the best way I can create more prosperity
and abundance in this crazy world is help people like you
seriously grow your audience and your business with the
crazy conversion power I’ve unearthed by cracking the quiz
code.

Because I don’t even want to be the Quiz Queen if I can’t

bring you up with me, [NAME].

Ready to learn how to not only write your own amazing

lead gen quiz, but also learn how to:

● Get clear on your vision

● Write an amazing post-quiz welcome email sequence
that gets your audience excited to see you in their inbox
● The art of creating sales sequences that don’t feel
spammy and that make your ideal customers pull out
their wallets
● Take your mindset from imposter-syndrome to ready-to-
claim-dat-crown
● Be nurtured over the full funnel long-haul

Join me and the rest of my overachieving-worthy-AF quiz crew

over in Grow with Quizzes!

Got any questions?

Just hit reply, boo, and I’ma get back to you faster than my
self-worth went up when Mallory hit her first $20k month.
Chanti xx

P.S. *TL;DR: I’m such an over deliver-er that when you join
GwQ you’ll have no choice but to get ridiculously epic results.

And if you join within the next [COUNTDOWN] hours, you’ll

also get:

⇒ A 90-Minute creativity boosting breathwork

session with Kathleen Milligan — I started doing
breathwork a month ago and in just a few sessions I overcame
my fear of video, worked through some deep seated
worthiness issues, had a good cry, and unleashed a wealth of
creativity. Who knew just connecting to our breath could be so
powerful?

Well, Kathleen knows. She’s an incredibly supportive and

experienced coach and this session is going to help you
release any resistance to getting your quiz funnel created,
launched, and raking in the leads.

And

⇒ The Quiz Critique Crew ($97 Value) Watch me

critique 3 quizzes — one from a course creator, one from a
service provider, and one from an e-commerce company.

“My cost per lead has gone from $6.50 to $.90. My

conversions have gone up by 270%! That's a big deal
because my industry is tough. And I haven't even done your
full workshop yet.

So thank you!!! And make sure you tell people to watch those
darn quiz review videos because they are GOLD!” - Colette
Nichol, Founder of Story Envelope Filmmaking School

Watcha waiting for, [name]? Get the goods right here >>>
P.S. If you do not want any more info on Grow with Quizzes click
here and you’ll only get my regular emails from now on.

EMAIL 7
STRATEGY: Time to put the pressure cooker on. Let them know this
won’t be available forever and really dig into now is the right time to
take action.

TEMPLATE

[Let them know right off the bat you’re not gonna list off all the
reasons they should invest in your offer]

[Clearly state this is about helping them make a decision — whether

it’s a yes or a no — either is better than apathy]

[Share a story about taking action even when you’re not 100%
certain (this could be from personal experience or one of your past
clients or students)]

[Remind them of the vision they have for their

life/business/whatever area you’re helping them improve]

[Introduce the real reason they haven’t achieved that vision — they
haven’t had the resources up until now but what other reason do
they have for holding back?]

[Burst the belief bubble that “someday” is good enough — it isn’t. Dig
into why NOW is the time]

[Reiterate how amazing your offer is an how you’ve specifically made

it totally doable for them]
[If you have a refund policy that mitigates their risk, tell them about it
now]

[Remind them you’re not gonna let them off the hook — now’s the
time to decide]

[If your offer expires, let them know when]

[insert clear CTA]

[signoff]

[optional PS to answer any questions that came up during the launch

and/or introduce a cart close bonus]

TEMPLATE IN ACTION
Subject: Rocky called, he wanted me to tell you it’s THE
FINAL COUNTDOWN! (+ new bonus!)

Today’s the day, [name].

But instead of reiterating all the reasons why Grow with

Quizzes is the solution to your lead gen struggles, I
wanna talk nerdy with you.
Let’s talk about a little sumthin’ sumthin’ called Hyperbolic
Discounting.

“Hyperbolic discounting refers to the tendency for

people to increasingly choose a smaller-sooner reward
over a larger-later reward as the delay occurs sooner
rather than later in time.”

Let’s put this rather boring concept into action…

Here’s the scenario:

Let’s say a genie that looks nothing like Will Smith knocks
on your door today and gives you 2 options.

Option 1: you can have this hot bowl of homemade

ramen noodles with bacon dashi right now.

OR

Option 2: you can have 2 hot bowls of homemade ramen

noodles with bacon dashi in one week.

Okay, you know I had to make it about food — the usual

example used is $100 today OR $110 in one week.

Given the choice, most people choose option 1.

Obviously this phenomena is not your friend — but it’s a

very normal cognitive bias that nearly everyone struggles
with.

Whyyyy oh why does it matter so much in relation to

your ability to reach those big juicy goals of yours?

Because, if you’re reading this, you have a vision for your

business…

… One that includes an irresistible entry point that

inspires your dream customers to take action and maybe
even love you forever.

… One that equates to increased sales and consistent

growth.
… One that leverages the power of automation and
segmentation to give you more of the stability and time
freedom you crave way worse than ramen. 🍜

There’s just one problem.

You keep putting it off.

Smaller, less meaningful tasks creep in and steal the

spotlight. Your goals run further into the distance and
catching up to them feels more and more unattainable.

It’s not procrastination, it’s human nature.

Because at this point, the idea of creating the “dream”

reality portrayed above feels daunting to say the least.

May as well just keep on keepin’ on and hope that one

day you’ll find the motivation to catch up to those goals
you set once upon a time, right? 🤷

HOLD UP.

The genie who looks nothing like Will Smith isn’t a figment
of your imagination. It’s me, Chanti!👋 (I make a mean
bowl of ramen and genie was my side hustle for many
years… jk, but seriously.)

I’m here to tell you that motivation is B.S. and your

goals aren’t as far away as you think.

I’m not gonna sugarcoat it. Creating a quiz funnel that

works is a big undertaking.
(I mean, the kind that attracts thousands of leads per
month and adds big $$$ to your bottom line — not the
usual lazy Buzzfeed kind).

That’s why I’ve organized the entire process into micro

steps.

So you can create small but meaningful achievements

without falling into the hyperbolic discounting trap.

So that every single week that we work together, you’re

one step closer to reaching the goals you’ve been putting
off for far too long.

At 12 am PST / 3 am EST TONIGHT I’m closing the

doors to Grow with Quizzes and won’t open again
until the fall.

[INSERT COUNTDOWN TIMER]

If you’re still asking yourself, “is this the best investment I

could *possibly* make in my business right now?” then
you’re smart. Discernment is a rare and admirable quality.

Personally, I always wait until the last minute before

confidently deciding if something’s a HECK YES or
soberly saying nope, it’s not the right time.

Which is what I’m imploring you to do right now.

Because even with the 6-month Growth guarantee, this is

still kind of a big decision.

But if having a high-converting, interactive, empathy

driven lead magnet that segments your list while also
giving you ongoing relevant insights on your audience
(phew, mouthful!) is something you’ve been putting off…

… Now's your time to go from street rat to Prince (or

Princess) Aliababua.

Translation: now’s your time to SHINE.

I’m not gonna let you use lack of motivation or

procrastination as an excuse. Instead, I’m going to make
this oh-so-doable that you’ll look back in a few months
astounded at what you’ve accomplished.

No more waiting.

Join Grow with Quizzes today before this opportunity pulls

a genie and goes POOF! >>

To making that beautiful brain of yours work in your favor,

Chanti xx

P.S. A bunch of you have asked for extended payment

plans to make this investment more cash-flow friendly. I
got you. Click here to join Grow with Quizzes and split
your investment into 6 monthly $299 payments.
P.P.S. I’ve added one more epic last minute bonus that
you can snag if you join before the doors close tonight.

NEW BONUS ⇒ How to Increase Your Quiz

Conversions Live Training and Q&A with
Conversion Copyeditor Dawn Petrin

Dawn’s a copywriter and editor who’s been nerding out on

conversion optimization for almost a decade, and helping
me out in my biz for almost a year and a half.

She’s helped some of my most successful students (like

Amy Wine and Beth Perry) turn their quizzes into gold
and she’s going to give you the low-down on how to do
the same for yours.

Get your hands on this bonus and all the other

goodies inside GwQ before the doors close TONIGHT
at 12 AM PST/ AM EST >>>

[COUNTDOWN]

EMAIL 8
STRATEGY: Emphasize urgency and future pace what their life will
look like if they invest in your offer and re-state the minimum viable
commitment.

TEMPLATE

[Set a realistic timeline for achieving their desired results and re-
state what it is they really want]
[Give some tangible real world examples of their future reality should
they choose to invest in your offer today]

[Remind them you take their goals seriously and have done
everything you can to create something that will help them exceed
them]

[Restate your guarantee/refund policy to remind them the greatest

risk is NOT taking action]

[Remind them of exactly when the doors are closing]

[Add one final layer of inspiration with the goal to get them off the
fence and onto your sales page]

[insert clear CTA]

[signoff]

TEMPLATE IN ACTION

Subject: Why am I crying? {{Seriously, last day to join

GwQ}}
What do you want to achieve in the next 6 months
and how would your life change if it did?

I ask this question on one of my surveys and the other

day as I sifted through all the responses, I was completely
astounded at their similarities.

You don’t just want to grow your list or launch your course
or get booked out.

What you, and me, and everybody else wants is so much

deeper than that.

It’s borderline cliche, but it’s real.

We want to realize our wildest dreams.

What that means for most of us isn’t mansions and

maseratis...

It’s creating the luxury of time.

Having the freedom to choose.

The ability to make a positive impact in the lives of others.

To show up as role models for our kids.

To take care of the people we love without worrying about

something as boring as money.

To shrug the weight of debt off our shoulders and feel

light again.
^That is what people want. Reading those responses
brought up all the feels. Because as much as we want to
say business is business, it’s not. Business is emotional.

I’m not here to just help people make more money or

grow their audience. I’m here to help you inch your way
closer to making your dreams a reality.

Having an engaged audience isn’t the destination, it’s

the path.

That you would trust me to help you get there is an honor.

One that I take seriously.

It’s for that reason that I’ve added literally everything I can
think of to the program curriculum to ensure you’ll be
successful.

If you’re still feeling unsure about that reality, I wanna

remind you that you have an out.

Launch your quiz within 6 months and if it doesn’t perform

better (get you more leads, more clients, and more raving
fans) than your current one — I’ll personally put every
penny of your investment back in your pocket. (I won’t
actually cause pennies are straight up banned in Canada,
but I will give you a full refund.)

The doors to GwQ close tonight at 6 pm EST /9 pm

PST.

[insert countdown timer]

Out of all the reasons I want you in there, helping you
reach those wild and crazy dreams of yours is the
biggest.

It’s why in addition to juggling a full client load, a new

baby who doesn’t wanna let me sleep, and everything
that comes with a global pandemic I knew I needed to put
in the leg work, fight against my own self-doubt, and
teach this stuff.

Whether you decide to join Grow with Quizzes or not, I

just wanna say that your dreams are within reach.

You’re worthy, you’re capable, and you’ve got this.

I’m not crying, you’re crying!

Get everything you need to attract, segment, and

convert strangers into raving fans >>>

Cheering you on always,

Chanti xx

P.S. After today, I’m closing the doors and welcoming an

ambitious group of online business owners into the GwQ
fam to show them how to crank up the volume on their
lead gen, sales, traffic, and so much more.

If you want a piece of that irresistible profit with purpose

pie, let’s get cookin’. You can still access the cash-flow
friendly 6-pay option and get started for just $299! Head
over here and let’s do this!
EMAIL 9
STRATEGY: Final cart close. Disrupt their thought processes.
Emphasize urgency. Emphasize their unique qualifications for joining
your course or membership and help coach them into making a
decision.

TEMPLATE

[Begin with a disruptive hook that relates to your reader’s aspirations

AND emphasizes urgency]

[Remind them of pain points that they might be experiencing that

relate to your offer]

[Emphasize the reasons they are uniquely qualified to achieve

success with your offer. This could be the work they’ve already put in,
their natural talents, skills, aptitudes, or aspirations. Use your quiz
research and survey to decide with to use]

[Validate their unique qualifications]

[State the outcome they will achieve with your offer in relation to
their unique qualifications]

[Emphasize the fact that your cart is closing soon and that if they
want the big benefits you are promising, they need to empower
themselves to make a decision now]

[Add a compelling Call to Action and a countdown timer]

[Signoff]
[PS. Optional PS to address any lingering objections or add social
proof]

TEMPLATE IN ACTION

Subject: F this, I’m out ✌ (77 minutes left!)

“F this, I’m out.”

You’ve said it at some point or ya wouldn’t be here,

[name].

Once upon a time you got tired of being chronically broke.

Or of devoting your life to doing work that numbed your

soul.

Or maybe you decided from the get go that you wanted to

make your own rules, no matter the cost.

So you zeroed in on your ikigai — that beautiful

intersection between what the world needs, what you’re
good at, what people will pay for, and what you love —
and you set off to turn it into a business.
You studied your ass off, you questioned everything, you
invested in courses, books, mentors, website design,
software, masterminds, the list goes on.

… which just goes to show how awesome and capable

you are. How skilled you are at your craft (even if
imposter syndrome loooves sneaking up on you).

You’re good, [name]. You give a damn. About others,

about yourself. So why does building a thriving business
that lights you up still feel like a struggle sometimes? Why
are you still riding this crrrrrrazy rollercoaster?
You’ve learned the hard way that no matter how good you
are at something, how beautiful your website is, or how
many connections you have — the sense of ease and
freedom that we all started our businesses with the
intention of creating…

… it’s totally dependent on how many actual PEOPLE are

showing up in your world and saying “I want what you’ve
got.”

That’s when all of the work you’ve put in starts to pay off.

Only then can true satisfaction set in.

A steady flow of qualified and engaged leads is the only

thing stopping you from feeling less 😩 and more this 😍.

It took a boatload of effort and experience to get to this

point. But as they say (who they are, I have no clue) —
what got you here won’t get you there…

What you need now isn’t more education or a better

website, it’s a system for attracting, generating,
segmenting, and converting qualified leads.

That’s what you get inside Grow with Quizzes, and after
all the work you’ve put in, it’s what you deserve.

There are 77 minutes left to make a choice that could set

you up to build the foundation that’ll carry you to your next
level.

I’m not saying the work ends here. It doesn’t. It likely

never will. But it does get more fun and far more
rewarding when you start attracting kindred clients and
customers on the reg.

Are you in?

Head over here to score your spot in Grow with

Quizzes so I can celebrate the heck outta you! >>>

To paving new paths and making your own rules,

Chanti xx

P.S. There were 77 minutes left to join GwQ when I sent

this email. Now there are only…

[COUNTDOWN]

Get in there and get ready to grow!

Upsell Positioning Planner

What’s an upsell and why do you need one?

An upsell is an upgrade to a product that you only offer once a customer

has already committed to purchasing. Upselling is effective because
once someone has decided to invest, they are more emotionally invested
in making sure that they get the most out of value out of their decision.
An upsell is a great way to fill any gaps that your main offer might have,
but it shouldn’t be necessary to purchase to get the transformation that
your main offer promises.

Upsell examples:

● This template pack

● Amy Porterfield sells Webinar Slide Templates as an upsell to her
 Digital Course Academy
● 1-1 Coaching for a group course
● Towels with your sheets (ecommerce)
● Lip liner to go with your new gloss (ecommerce)

How to plan your upsell:

● Decide how much time and energy you want to invest in your pre-
launch strategy

● Take a close look at your offer. Is there anything that you can sell as an
upsell that is not necessary for your main promise, but that will help
your ICA either save time, or save money, or simply create more ease
in their process, or give them more support?

● Take a close look at any other offers that you have. Is there anything
that would work in symbiosis with your main offer?

● Do your best to create to an offer that speaks to your ICAs goals but
make sure your main offer is irresistible even without it

Upsell Email Template

Strategy: Reiterate how stoked you are that they’ve invested in
your offer. Reiterate a bunch of the big benefits of what they’ve
already got coming to them. Agitate a pain point that your upsell
solves. Remind them that they can still get it, but create urgency by
emphasizing the deadline.

TEMPLATE

Subject: [Remind them of the urgency of the upsell disappearing]

Preview: [Create more urgency in a fun way]

[Greeting]

[Let your reader know how excited you are for them to receive all of
the big benefits of your offer]

[Remind them of how they can start using your offer]

[Give them some social proof of some of the minimum-viable-right-
away benefits they get from the offer they already purchased]

[Introduce the problem that your upsell solves]

[Agitate it with specific examples]

[Introduce your upsell as the solution]

[Give them some juice details in bullet form]

[Reiterate the transformation they’ll get]

[CTA]

[Sign off]

PS. [Emphasize urgency by reminding them of the deadline]

TEMPLATE IN ACTION

Send: 2 hours after GwQ Welcome Email, only to people who didn’t
buy the Lazy Launch Templates

Subject A: Get the Lazy Launch Template and Training Pack

before it goes 👋 buh-bye, [NAME]!

Preview: disappearing in 3, 2, 1…

[NAME]!!!

You know how stoked I am for you to start filling your email list up
to the brim with qualified leads who love the heck out of you, right?!

Even though you’ve only been a member of Grow with Quizzes for
a couple of hours, I hope you’ve already logged in and started to
get hella excited about all of the amazing ways that we are going to
level up your business together
(For real though, I’ve had a ton of students tell me that the visioning
exercise we do first thing in Phase 1 helped them clarify their big
“Why” behind their biz, hone in on their ICA, and start to think of
ways to make their offers even more irresistible!

That’s before they even began to organize their quiz results or

questions and wayyy before they got into all of that copy goodness
I give you in Phase 3!)

With all the quiz goodness you’ve got to dig into I totally get that
you might not quite be ready to start thinking about your next big
course or product launch…

But here’s the thing, friend: that launch is gonna sneak up on you
wayyy faster than you think it will.

Especially when you consider the fact that you’ve got to make sure
you’re warming up that big, beautiful list with all of the belief shifts
they need to make before you start pitching your offer.

If you’ve ever launched before, you know you’re going to need a

TON of copy. And not just any ol’ copy, either. Nope! You need
well-crafted, strategic-without-being-sleazy, high-converting copy.
For your emails, social posts, and ads.

And trust me: the last thing you want to do come launch time is sit
down at your laptop, open up a fresh document, give it a name like
“[NAME]’s Sales Sequence,” poise your fingertips over ASDF and
JKL;, then stare at the blank page like:
And you will not be alone. Because trust me, [NAME], even
seasoned copywriters like yours truly can get stuck in blank-page-
analysis-paralysis when it comes to planning and writing a launch.

That’s why I created the Lazy Launch Templates and and Training
Pack → which you’ve still got access for the next
[COUNTDOWN] hours before they disappear.

When you grab them today for only $97, you don’t just get all of the
email, social, and ad templates that you need to make writing your
next launch (and every single launch from now until forever) a
whole lot easier. You also get:

● My Stranger to Sale Framework which includes all of the

philosophy and breakdown behind how you develop a start
to finish funnel intentionally designed to attract your dream
leads and convert them into customers
● Prelaunch, Upsell, and Downsell Planning Guides and
Templates to help you figure out what your ideal clients and
customers might be missing and how to make sure they get
everything they need to say “YES!” to your offer(s)
● The Path to Profit From Leadmagnet to Launch
Checklist to make sure you don’t end up skipping a step
and missing out on a chance to make a sale
● And everything else you need to ensure that your
prospects transform any limiting beliefs that they may have
holding them back from trusting you to change their lives (full
deets on the whole shabam right here)
The best part?
Everything’s laid out strategically and chronologically →
meaning you can pretty much copy and paste the
templates in order into your doc then smash out killer
copy! But these templates will not force you to turn our cookie
cutter copy.
Instead, they’ll help you consistently churn out amazing copy for
your (and/or your clients’) launches. Copy that hits all the right
beats using templates that allow you to dive right in and banish
blank page syndrome.
So writing your next launch will go from this 👇

To this 👇

You ready for your next launch to be your best yet?

Click right here and make it so.
And no matter what: we’ll be growing the heck out of your list in
Grow with Quizzes, [NAME]!

All my love,
Chanti xx
P.S. Here’s the skinny on everything you get 👉 Lazy Launch
Template and Training Pack

Take a gander, but don’t take tooooo long, because your chance to
grab ‘em goes buh-bye at [TIME] tonight!

Downsell Positioning Planner

What’s a downsell and why do you need one?

A downsell is a lower priced offer for people who aren’t ready to invest in your
full offer but still would like to partake in the transformation you can create for
them. It’s also a good chance for people to experience the benefits that you can
provide and may lead to someone purchasing your full offer in the future.

Downsell examples:

● The Quick ‘n Dirty Quiz Course

● A pack of email templates for someone who didn’t buy your email
marketing course

● Packaging up some (or all!) of your bonuses

● Group coaching instead of 1-1 coaching

How to plan your downsell:

● Decide how much time and energy you want to invest in your downsell
strategy
 ● Consider the transformation/promise of your main offer, do you have
or can you make something that helps people achieve a similar
transformation with less effort on your part?

● Based on that, decide on your approach — example;

if you don’t want to spend very much time and
energy → package up your bonuses ; if you’re
offering a 3 month live course with coaching →
downsell a shorter workshop or pre-recorded course.

Downsell Sequence Template

Your downsell exists to catch people who wanted

your help but weren’t quite ready for your larger
offer → yet! My GwQ downsell was the Quick ‘n Dirty
Quiz System workshop.

Your downsell launch will typically run for a shorter time than your full
launch and comes after your cart is closed. I’d recommend running your
downsell for three days, but remember: you can send more than one
email a day!

Remember to play around and get creative with these templates and
make sure that your tone matches your own brand!

EMAIL 1
TEMPLATE

STRATEGY: Address the fact that they did not purchase your course
in a fun and/or loving way. Conquer one of their biggest objections:
time! Call attention to the benefits of this smaller, more bitesize
offering. Showcase that it’s less expensive than your bigger course
without making them feel like you think they didn’t purchase the full
package because it was too expensive.

[Humorously or lovingly call out the elephant in the room: they

didn’t buy your course.]

[Introduce the idea that it’s likely because they’re too busy to take
on something so big right now.]

[Empathize with where they’re at AND agitate some of their pain

points. Let them off the hook. Make them feel like they’re smart to
have not purchased your course, even.]

[Explain that those pain points + lack of time are why you created
your downsell offer.]

[Introduce your downsell in a benefit driven way that answers their

major objection.]

[Describe how it will help them without taking up all of their time.]

[Add social proof and testimonials.]

[Benefit driven bullets that showcase your offer.]

[Benefit driven bullets that showcase any bonuses.]

[Tell them when/what and the cost.]

[Wrap it all up in a call to action bow that showcases the

transformation they’ll achieve.]

[Sign Off]

[P.S. Add a testimonial that speaks to your messaging above.]

[Call to Action.]
 TEMPLATE IN ACTION

Subject: Ain’t got the time ⌚or moolah💲for a 3 month full-funnel

quiz course right now, [NAME]?

Preview Text: Oh, I gotchu, boo

Did my recent Grow with Quizzes launch have your mind oscillating
somewhere between FOMO and “ain’t got the time for that,” 👇boo?

I hear you. Whether you’re trying to:

… turn your side hustle into your full-time gig

… homeschool your kids while taking your business to the next
level 👋
… wrap your head around how to even start to grow your online biz
… or all of the above

⇒ it can totally feel like you ain’t even got the time for a socially
distanced walk with your bestie⇐

… let alone the time to take on a 3 month quiz creation and

coaching course, am I right?
That’s what the Quick ‘n Dirty Quiz System for More Leads and
Segmentation Magic is for, [NAME]!

It’s my LIVE, 3 hour workshop, where I give you my down and dirty
method of DIYing your minimum viable quiz quickly.

Using smart content repurposing strategies and my very own

high converting quiz framework (yes, the same one I teach in
Grow with Quizzes and use with clients like Amy Porterfield, Jenna
Kutcher, and Melyssa Griffin — you can be in the cool kid club too,
homie)

In it you’ll learn:

… The fast-track method to get your minimum viable quiz

created and launched in just 2-weeks

… How to come up with a compelling and viral-worthy quiz idea

… The Signature Framework Formula to use your quiz as a way

to build authority and clout sans the heavy lifting

… How to connect your quiz to your big picture business plan

to sell more and make scaling a whole lot easier

… The 3 R’s that’ll make creating content for your quiz as easy as
digging through your Google Drive and hitting copy/paste

… The Fill-In-The-Blanks guide to writing quiz results that BEG

to be shared

… How to come up with a segmentation strategy that makes

sense for your audience and your business

… The 3 keys to kickass questions that delight and demand to be

answered

… What needs to happen AFTER someone takes your quiz so

you can build trust on autopilot and turn your new subscriber into a
fan fo’ life
PLUS, these sweet take-home bonuses that’ll make it real easy
(and maybe even fun?!) to get your quiz launched:

● The Quick ‘n Dirty Visual Timeline and Action Steps PDF

– so you can take the guessing game outta trying to figure
out which step to take when.

● The Quick ‘n Dirty Quiz Set-Up Tech Tutorial for Interact

(my fave quiz hosting platform) – so you can skip those
how to blogs and vids and get your quiz online ASAP.

● My guide to Repurposing Content for Your Quiz – that’s

right, all that good content you’ve been creating can help
make this quick ‘n dirty process a whole heck-of-a-lot more
simple and streamlined.

It’s going down on [DATE]. And it only costs $297...

Basically, you get the dirt on everything you need to get your own
viral-worthy quiz magnet launched in two weeks flat (maybe even
less if you’re a keener)!

And because I’m an over-deliverer you’ll also get access to my

personal Quiz Swipe File and three different funnel maps to take
your ideal clients and customers from quiz to sale.

Who knows?

You just might start to feel like you have a bunch more free time
when you stop wasting away the hours stressin’ about how
you’re gonna get yourself a warm and engaged audience,
[NAME]...

To Quick ‘n Dirty courses and extra hours in every day🍻

Chanti xx

PS. Need a little get-the-thing-done inspo?

Take it from one of my Growth with Quizzes alumni Brandi.

She’s a mom, a Facebook ads strategist, runs an agency, annnd
has a super successful membership community for service
providers.

So you know she ain’t got a lotta free time.

But she prioritized creating a quiz because she knew that list
building was one of the few things that really matters in online
business.

And within one week of launching her first quiz, she turned a
cold lead into a full blown member of her online community.
For $797. After a $70 ad spend that you know will bring her even
more sales and long-term clients down the line.

Get in on that action! >>>

EMAIL 2

TEMPLATE

STRATEGY: Share a personal story. Call out the difference

between your main offering and your downsell. Bust objections with
some frequently asked questions.

[Share a personal story that relates to what you do/your ICA’s life or
pain points AND leads towards your frequently asked questions.]

[Explain that you’re going to explain the difference between your

two offerings. Maybe by mentioning that people were asking, but if
people weren’t, you don’t have to. (They probably will.)]
[Showcase the price difference in a non-shaming way.]

[Q1: Call out the obvious: why is this cheaper? Your questions
should be written from the point of view of your ICA. Your answers
are from you.]

[A1: Empowering answer that shows how awesome your downsell

is and why it’s exactly right for them.]

[Q2: Ask what the difference between the two offers is.]

[A2: Empowering answer that showcases how awesome your

downsell is without making it seem like the main offer wasn’t worth
the moolah.]

[Q3: Bring up another objection.]

[A3: Empowering answer + maybe add a not-too-hard-to-fulfill

bonus to sweeten the pot.]

[Q4: Bring up another objection. The “I have too many

courses on the go,” objection is a good one. Anyone
opening this email after having received the rest of your
emails is likely a course-a-holic → I mean lifelong learning,
so you might want to include this exact question.]

[A4: Empowering answer that showcases how “doable” your

downsell is.]

[Q5: Bring up another objection.]

[A5: Empowering answer with social proof or stats.]

[Keep repeating Q+A until you feel like you’ve busted all of their
objections.]

[Last Q: Can’t I do this on my own?]

[Last A: Sure you can. But it’ll be *easier, faster, cheaper, etc, etc
(whichever benefits best suit your offer)* with my help.]
[Wrap it all up with the reasons that your offer will help them
achieve their desired result.]

[Refer back to the personal story that you started with.]

[CTA to check out your downsell.]

[Ask them to reply with any other questions.]

[Emphasize sense of urgency]

[Sign off]

TEMPLATE IN ACTION

Subject: Sea glass, George Harrison, and the difference between

*The Quick ‘N Dirty Quiz System* and *Grow with Quizzes*

Body:

What’s this, mom?

(asked my 6 year old, picking up a frosted green pebble from the
beach)

It’s seaglass, Mav.

What’s that?

It’s a bit of a broken bottle that’s been softened by the ocean.

How?

Well, it gets tumbled around in the waves and sand for years until
the sharp edges are all gone.

Why?

Because that’s what the ocean does to things. It’s where sand
comes from too.
It is?

Yup! Sand comes from waves crashing over rocks over and over
and over again until little bits of rock come loose and turn into sand.

Why?

Because that’s just how it works, kiddo.

Why?

… it’s a good thing Mister Rogers taught me to be patient and kind,

[NAME], cuz otherwise raising an energetic little trouble maker like
my son might feel a whole helluva lot harder than it does.
(Most days.)

At least I know where he gets his inquisitive nature from – because

you know there’s nothing I love more than a good question.

Especially a bunch of them all in a row… with engaging answers…

and fun pictures… that lead to realllllly insightful results… and
teach you all about yourself… and get you peeps email
addresses… so you can add them to your list…

(see where I’m going here???)

I love questions so much that I decided to throw a whole bunch of
them in this email. Because what I’ve heard from those of you out
there in email land is that you’ve got to know the difference
between Grow with Quizzes – which you lost access to two days
ago and the Quick ‘n Dirty Quiz System for More Leads and
Segmentation Magic – which happens on June 17th, from 10am –
1pm PST and you can still get in on ‘til tomorrow…

Especially because at $297, it’s roughly 1/5th of the cost GwQ. It’s
happening live, so you can ask me all of your questions, but you
get to keep it forever.

And it’ll help you get your quiz created and launched in the next
couple of weeks….

Let’s start with the seahorse on the (glass) table, shall we?

Q: Why is this workshop so cheap, ehrm, inexpensive, Chanti?

So glad you asked, [NAME].

I created this short and sweet, *live* workshop to help you get your
minimum viable quiz launched in as little time as possible, as
affordably as possible.

Because not everyone is ready to work with me one-on-one. And

lots of you don’t have the time for Grow with Quizzes.

But just cuz it’s not time for you to go all in on all things quizzes,
doesn’t mean you can’t see huge benefits from making yourself an
engaging and interactive quiz lead gen magnet.

Psst… There's a reason my custom quizzes start at $8k and it

rhymes with pie. If my private clients can get crazy ROI after
dropping 4 or 5 figures, just imagine how much your small
investment in this workshop will pay off.

Q: How is this different from your Grow with Quizzes course?

Grow with Quizzes is hella in-depth and teaches you how to create
an entire quiz funnel from top to bottom — I’m talkin’ mindset, big
idea, quiz, welcome sequence, sales emails, Facebook and IG ads,
and more. It’s an incredibly worthwhile, but time-intensive process
that not everyone is ready for.

This workshop mainly focuses on one part of a quiz funnel —

arguably the most important part, the actual quiz!

My goal is to arm you with the information that you need to create
your own quiz in a relatively short period of time.

Q: What if I can’t make it live?

Fret not, my busy-business-owner buddy! You’ll have forever

access to the workshop recording.

Annnnnnd, if you can’t make it live, I’m happy to gift you two weeks
of email access to yours truly. If you find yourself with burning
questions once you start to put all of my Quick ‘n Dirty Quiz
teachings into action, just shoot me an email and I’ll be happy to
help.

Q: I have so many unfinished courses on the go, is it really

time for me to start another one?

Oh, man. I don’t just see you. I am you. And let me tell you, me, I
mean, YOU: this is one workshop that you’ll actually be able to
complete.

Because I created this workshop with you (us?!) in mind. When it’s
over, you’ll have everything that you need to quickly create an
effective lead magnet by repurposing content you’ve already got.

Don’t forget, done is better than perfect. Once you’ve got your quiz
up and running, you can always go back in and tweak it to
perfection. Especially if you’re in our Audience Accelerator group
on Facebook.

Q: I’m already big on Insta, Facebook, and Twitter. Do I really

need to start building my email list?
Go you!

If you’re already a social media influencer then it’s definitely the

right time to start building your email list.

Because not only is your email list the only audience you actually
own (ok, well, not exactly own, per se, but: own access to), but
email’s about a gazillion times better for conversions than social
media.

Seriously, the average ROI on email marketing is $44 for every $1

spent, or 4400% (<== basically a gazillion, right?). Whereas the
average ROI on social media ad spend is, well, a whole heck-of-a-
lot less than that.

Or, as Optinmonster puts it 👇

Q: Ok, but can’t I just do this all on my own?

Can you ever! But you haven’t yet, have you?

Because it takes time. A whole lotta precious time 🎶…

And even more effort to figure out how to do it right, right?

Lucky for you, I’ve put in the time and effort it takes to get quizzes
right.

Over the last 4 years I’ve developed a proven system for building
quizzes that create the kind of empathy and connection it takes to
convert leads into customers.

So you can learn from my mistakes, save your precious time and
invest only a bit of your precious money to do it, to do it, to do it, to
do it right, child 🎶…

(Sorry, I couldn’t help myself… )

So, there you go, [NAME]... The most common Quick ‘n Dirty Quiz
System questions answered in one email.

Got any more?

Hit reply to this email and lemme know what they are.
But hurry.

There’s only one day left to sign up for the workshop!

I can’t wait for you to experience the freedom that comes with an
email list full of engaged and excited subscribers chompin’ at the bit
for your amazing offers.

To more long walks on the beach,

Chanti xx

EMAIL 3
TEMPLATE

Strategy: Share a personal story or a testimonial that relates to the

transformation your downsell offers. Be yourself and share some
vulnerability. Share some of your ethos and special sauce.
Emphasize urgency. Use the P.S. as a mini sales page. Go into
benefit driven details of each feature and bonus.

TEMPLATE

[Share some of your philosophy or a testimonial that relates to the

transformation you offer. Paint a happy picture of what that
transformation looks like.]

[Picture of you being yourself or a student that has achieved that

transformation.]

[Share your special sauce, or special formula that you use to help
people achieve that transformation.]

[GIF to break up the space.]

[Agitate the exact part of the problem that your downsell solves.
Open a loop.]

[Segue into your downsell/offer as the way to achieve that

transformation. Link to your sales page with the title.]

[Introduce a last minute bonus, if you are using them.]

[Close the loop one last time by referring back to the story or
philosophy you opened with.]

[Sign Off]

[P.S. Create a sense of urgency. Straight forward here’s the deets:]

[Benefit driven bullets of the features of your downsell.]

[Benefit driven bullets of the bonuses]

[CTA. Reiterate sense of urgency.]

TEMPLATE IN ACTION
Subject: [COUNTDOWN] Left to attract, connect, and convert. The
Quick ‘n Dirty Way.

Preview text: 2 weeks to launch your quiz, yo!

Body:

Rec·i·proc·i·ty: the process of exchanging things with others for

mutual benefit.

Like when I trade a couple of my hard earned dolla’ bills (well, dolla’
coins, actually. Good ol’ loonies) for my favorite olive and rosemary
foccacia bread at the Gabriola Saturday Market.
Or when I’m lazing around on a Sunday morning and my husband
hands me my *second* homemade Americano of the day in
exchange for a smile…

(basically a hot mess version of 👇)

Fair trade, right, [NAME]?

But you know what’s even better than fresh baked bread and an
amateur barista hubs?

When your biz responds to all of the love and effort you pour into it
with sales, cash flow, and happy clients. Instead of leaving you
exhausted and heartbroken.
If that’s not happening for you, [NAME], it’s probably just because
you have yet to master the only formula that matters when it come
to growing your business: the Audience Attraction Equation,
which goes like this:

ATTRACTION + CONNECTION = CONVERSIONS

ATTRACTION happens when:

+ The benefit outweighs the effort

+ The answer to “WIIFM” aka. “What’s in it for me?” is clear
+ You create a pattern interrupt that grabs attention and
sparks curiosity

CONNECTION happens when what you share:

+ Makes your leads feel good about themselves, inspired, and

supported
+ Feels specific to their situation
+ Comes from a place of generosity

And once you’ve attracted leads that feel connected to your

business and offerings, you can’t help but CONVERT ‘em.

But let’s face it, you can have the best offers on the planet, but if
you don’t have a captive audience, your best work will never see
the light of day.

Enter my Quick ‘n Dirty Quiz System for More Leads and

Segmentation Magic (which you lose access to at the end of the
day today, btw).

It’s your fast track ticket to attracting an email list full of connected,
ready to convert prospects.

So that you can finally start getting new, qualified clients and
customers with ease. (Worrying about dry spells in your business is
so not your zone of genius)

Annnnd to help you not only get your quiz online but also make
sure it’s optimized AF, I’m throwing in an extra special bonus.
The Quiz Critique Crew: watch me critique 3 quizzes — one from
a course creator, one from a service provider, and one from an e-
commerce company.

In these videos I’ll point out what’s working, what’s not working, and
how to take your own quiz from meh to mesmerizing (no matter
what kind of online business you’re growing).

Because once you’ve got a lead magnet that converts like crazy
and an email list of excited prospects…

… you’ll finally be able to give back in so many ways without

worrying about what you’re going to receive in return.

And that’s the true meaning of freedom, friend.

To reciprocity,
Chanti xx

PS. Hey Principal Skimmer, I see you. Here’s the skinny: your
chance to join us for The Quick ‘n Dirty Quiz System for More
Leads and Segmentation Magic ends in COUNTDOWN hours.

In it, you’ll learn

● The fast-track method to get your minimum viable quiz

created and launched in just 2-weeks

● How to come up with a compelling and viral-worthy quiz

idea

● The Signature Framework Formula to use your quiz as a

way to build authority and clout sans the heavy lifting

● How to connect your quiz to your big picture business

plan to sell more and make scaling a whole lot easier

● The 3 R’s that’ll make creating content for your quiz as easy
as digging through your Google Drive and hitting copy/paste
 ● The Fill-In-The-Blanks guide to writing quiz results that
BEG to be shared

● How to come up with a segmentation strategy that makes

sense for your audience and your business

● The 3 keys to kickass questions that delight and demand

to be answered

● What needs to happen AFTER someone takes your quiz

so you can build trust on autopilot and turn your new
subscriber into a fan fo’ life

+Plus these bonuses that’ll make it easy-peasy-lemon-squeezy to

get your crafted-for-conversions quiz launched:

● The Quick + Dirty Visual Timeline and Action Steps PDF

This is your step-by-step quick quiz creation bible. Use it to

keep yourself on track and get that quiz made fast.

● The Quick + Dirty Quiz Set-Up Tech Tutorial (For my fave

quiz platform, Interact)

This’ll be like having the magical tech queen, the one and
only Sandra (she’s so famous she only needs a first name)
hold your hand through the whole process of setting up your
quiz.

Tech frustrations and aeons spent searching through help

articles or playing back-and-forth games with your quiz
host’s tech support team will be a thing of the past.

● My Guide to Repurposing Content for Your Quiz Funnel

That’s right. You can repurpose all of the awesome content

you’ve already created for your brand and use it in your quiz.
Sound like a Google Drive nightmare? I gotchu. This guide
will walk you through a simple repurposing process for every
element of your quiz results.
 ● 3 Visual Quiz Funnel Maps

Cancel quiz funnel confusion with these funnel map

examples for course creators, service providers, and e-
commerce will give you a visual overview of what emails to
send after your quiz.

● My Personal Quiz Swipe File

You can bet I’ve got quite the collection and it’s all yours.
Skip the learning curve and get to the heart of what all top
performing quizzes have in common.

AND the quiz critique crew bonus I mentioned in the email👆

where you’ll learn from other people’s mistakes.

Get all the goods right here! >>> For [COUNTDOWN] more hours.

EMAIL 4
TEMPLATE
Strategy: Short and sweet urgency emphasizing email with a long
P.S. that helps them decide whether or not your downsell is for
them. Coaches decisiveness.

[Short quip or story that relates to the benefit your downsell offers.]

[GIF for emphasis]

[Call to Action]

[Reiterate urgency with a call to the value of your downsell.]

[Sign off]
[P.S. Let them know that you think they’re being thoughtful by
taking their time.]

[Call to value.]

[Testimonial or story of someone who succeeded.]

[Give them a way to decide if they are right or wrong for your
downsell by checking X boxes out of X number of boxes.]

[✅ Someone who almost joined your course]

[✅ Someone who is new to doing what you teach to but

wants to achieve a certain benefit.]

[✅ Someone who is experienced in what you teach and

wants to achieve some other benefit.]

[✅ Someone who has attributes of one of your ideal clients

that they already have.]

[✅ Someone who has attributes that your ideal client

aspires towards.]

[✅ Someone who wants a benefit that your downsell offers.]

[✅ Someone who wants another benefit that your downsellf

offers.]

[✅ Ad infinitum.]

[✅ Someone who can take the minimum viable

commitment.]

[CTA “If you checked X boxes out of X you are a perfect fit” for
downsell. Reiterate urgency.]

TEMPLATE IN ACTION
Subject 1: [COUNTDOWN] left to get whatchu need to grow your
biz with a quiz [NAME]

Body:

Wish you could launch your minimum viable quiz faster than this
dude’s gettin’ to inbox zero, [NAME]?

Then you should register for my Quick ‘n Dirty Quiz System for
More Leads and Segmentation Magic before 12pm PST today.

Because your access to all the goods you need to get that quiz
online and takin’ names is disappearing faster than you can say
I’ve-had-relevant-segmentation-implemented-from-the-get-go.

Which, admittedly, doesn’t quite trickle off the tongue. But they’re
still disappearing in…

[COUNTDOWN TIMER].

Get ‘em while you still can.

Chanti xx
P.S. It’s smart of you to be discerning in your info product
consumption decisions, [NAME]. Especially because you don’t just
wanna consume info, you wanna implement it.

Cool thing about The Quick ‘n Dirty Quiz System for More Leads
and Segmentation Magic? It’s only 3 hours, it only costs $297, AND
it’s totally actionable.

TBH…

… even though I know this workshop has the potential to transform

your relationship with list building, just like it did for my student
Linda, who not only saw 75% list growth one week after they
launched their quiz but also bragged that

“I now see that list building isn’t just another chore- it can be a lot of
FUN!”

I only want you in there if The Quick ‘n Dirty Quiz System is

perfect for you…

So here’s the deal, I’ma make it easy for you, [NAME] — if

you can check ✔ “Yes!” to 5 out of these next 9 questions,
then this workshop’s your ticket to DIY quiz lead gen
heaven…

Read on and tally ‘em up:

✔ You were this close to joining Grow with Quizzes. But you just
don’t have the time for it right now. And you may have already
blown most of your education budget for the year.

✔ Your online biz is pretty new and you’re just getting

started on all these lead generating, list building
adventures. You know you need an audience. And you’re
pretty sure there’s something to this whole segmentation
thing you keep hearing about.
✔ You’ve been workin’ the online game for a while now.
You’ve tried a couple of different lead gen techniques and
you’ve worked hard to build a small audience. Now it’s
time to take it to the next level. And really connect with
the human beings out there that need what you have to
offer.

✔ You’re a copywriter that wants the quick ‘n dirty version

of how to create a quiz so you can offer them to clients.

✔ You’re a life-long learner. You like learning new skills and

have a bit of energy to invest in learning how to create and
set up your quiz (with my help, of course! Don’t forget
about that tech tutorial).

✔ You’re afraid that if you don’t do something to move the

needle soon, you might never be able to build the audience you
need to really make an actual impact in the world (and launch that
incredible course or program you’ve been dreaming up).

✔ You’re excited about being able to connect with your

leads in more meaningful ways. Annnd you like the idea of
being able to get them segmented right from the get-go...

✔ You want a lead magnet that’s so fun people actually

want to give you their email address. And that provides so much
value that they even share it themselves.

✔ You’ve got a few of hours to spend with me (live or on

your own time) learning how to create a quiz that converts. And
you’re committed to getting your own quiz out there in the world:
gettin’ leads and takin’ names.

How’d you do?

If you could answer 5 outta 9 with a big nod “Mmmhm,” now’s

the perfect time for you to seriously grow your audience with
my Quick ‘n Dirty Quiz System for More Leads and
Segmentation Magic…
But you better hurry on over and register, cuz your chance to join
us is running out in…

[COUNTDOWN]

To decisiveness,
Chanti xx

EMAIL 5
TEMPLATE

Strategy: Another real short one. Reiterate urgency. Play up on

fomo. Ask them why they haven’t signed up yet. Future pace the
transformation they’ll get when they take action on your downsell.

[Greeting]

[Future pace the benefits they will receive when they take action on
your downsell.]

[Appeal to emotional emotional benefits.]

[Appeal to more material benefits.]

[Juxtapose what will happen to them if they don’t take action.]

[Agitate that pain point.]

[Reiterate urgency. Call to action.]

[Agitate the pain point of not making a decision a bit more.]

[Remind them that not making a decision is making a decision.]

[Reiterate urgency.]

[Call to action.]
[Sign off.]

[P.S. Remind them of some more benefits and bonuses they’ll get if
they say yes to your downsell.]
[Call to Action.]

TEMPLATE IN ACTION

Subject 1: [DEADLINE] Are you in or are you out, [NAME]?

Preview Text: from nada to quiz launch in 2 weeks, say whaaaa

Body:

This is it, [NAME].

Two weeks from June 17th, you could be hitting the launch button
on your very own, high converting, I-made-it-mahself (with Chanti’s
guidance) quiz lead gen magnet.

Which means that you could finally be building the email list that
online business dreams are made of.

Filled with your ideal prospects. Who know you. Who get you. Who
can’t wait to hear from you. And who you’ve already organized into
perfect segments.

So you’ll know which human beings are ready for your services.
Which are ready for your products. And which are ready to be
nurtured into your awesomely scale-able courses and
memberships.

Or, you know – you could keep settling for a lead magnet that's just
“ok.” Or worse, putting off this whole list building thing until you're
"ready." (Read: no such thing.)

Now’s the time to choose, before this workshop says sayonara in

just a few hours.
Will you join me for the Quick ‘n Dirty Quiz System for More
Leads and Segmentation Magic and get your quiz created and
launched in less time than it takes to decompress after Burning
Man?

Or are you gonna keep scrollin’ and hopin’ that something’s gonna
change someday?

The choice is yours, [NAME].

But remember, not making a choice is a choice. Just not a very

empowered one.

And your chance to join us goes ✨poof✨ in one hour.

See you at the workshop?

Chanti xx

PS. Here’s everything you get when you enroll in the Quick ‘n Dirty
Quiz System:

● The fast-track method to get your minimum viable quiz

created and launched in just 2-weeks

● How to come up with a compelling and viral-worthy quiz

idea

● The Signature Framework Formula to use your quiz as a

way to build authority and clout sans the heavy lifting

● How to connect your quiz to your big picture business

plan to sell more and make scaling a whole lot easier

● The 3 R’s that’ll make creating content for your quiz as easy
as digging through your Google Drive and hitting copy/paste

● The Fill-In-The-Blanks guide to writing quiz results that

BEG to be shared
 ● How to come up with a segmentation strategy that makes
sense for your audience and your business

● The 3 keys to kickass questions that delight and demand

to be answered

● What needs to happen AFTER someone takes your quiz

so you can build trust on autopilot and turn your new
subscriber into a fan fo’ life

+Plus these bonuses that’ll make it easy-peasy-lemon-squeezy to

get your crafted-for-conversions quiz launched:

● The Quick + Dirty Visual Timeline and Action Steps PDF

This is your step-by-step quick quiz creation bible. Use it to

keep yourself on track and get that quiz made fast.

● The Quick + Dirty Quiz Set-Up Tech Tutorial (For my fave

quiz platform, Interact)

This’ll be like having the magical tech queen, the one and
only Sandra (she’s so famous she only needs a first name)
hold your hand through the whole process of setting up your
quiz.

Tech frustrations and aeons spent searching through help

articles or playing back-and-forth games with your quiz
host’s tech support team will be a thing of the past.

● My Guide to Repurposing Content for Your Quiz Funnel

That’s right. You can repurpose all of the awesome content

you’ve already created for your brand and use it in your quiz.
Sound like a Google Drive nightmare? I gotchu. This guide
will walk you through a simple repurposing process for every
element of your quiz results.

● 3 Visual Quiz Funnel Maps

 Cancel quiz funnel confusion with these funnel map
examples for course creators, service providers, and e-
commerce will give you a visual overview of what emails to
send after your quiz.

● My Personal Quiz Swipe File

You can bet I’ve got quite the collection and it’s all yours.
Skip the learning curve and get to the heart of what all top
performing quizzes have in common.

● The Quiz Critique Crew: watch me critique 3 quizzes —

one from a course creator, one from a service provider, and
one from an e-commerce company.

In these videos I’ll point out what’s working, what’s not

working, and how to take your own quiz from meh to
mesmerizing (no matter what kind of online business you’re
growing).

Get it all here, boo!