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DM Lab Assignment

The document outlines a digital marketing lab assignment with various tasks related to marketing concepts, strategies, and tools. It includes questions on the differences between marketing and sales, the 4 Ps of marketing, inbound vs. outbound marketing, CRM platforms, domain purchasing, Google Analytics, SEO audits, email marketing, PPC calculations, and social media optimization. Each task requires practical examples, campaign designs, and explanations of key marketing principles.

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MR. Atul
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3 views

DM Lab Assignment

The document outlines a digital marketing lab assignment with various tasks related to marketing concepts, strategies, and tools. It includes questions on the differences between marketing and sales, the 4 Ps of marketing, inbound vs. outbound marketing, CRM platforms, domain purchasing, Google Analytics, SEO audits, email marketing, PPC calculations, and social media optimization. Each task requires practical examples, campaign designs, and explanations of key marketing principles.

Uploaded by

MR. Atul
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Digital Marketing Lab Assignment

1. What is the difference between marketing and sales?


Provide real-world examples of each.
2. Explain the 4 Ps of marketing by applying them to a product or service of your choice.
3. What is inbound marketing? How does it differ from outbound marketing?
Design a basic campaign for both strategies.
4. Select a CRM platform
(e.g., HubSpot or Salesforce). What are its key features, and how can it improve
customer management?
5. How do you buy a domain?
List the steps for purchasing a domain and selecting a hosting provider.
6. What is Google Analytics?
Describe how to set it up on a website and explain what types of data it can track.
7. Perform an SEO audit of a chosen website. Identify any missing meta tags, broken links,
or page speed issues.
8. What are the key differences between on-page and off-page SEO?
Provide examples of how each is applied.
9. What are the components of an effective email marketing campaign?
Design a basic email template with a call to action (CTA).
10. How do auto-responders work in email marketing?
Create a flow for a welcome email series triggered by user actions.
11. Explain the importance of segmentation in email marketing.
Create three customer segments and suggest personalized content for each.
12. What is the PPC (Pay-Per-Click) cost formula?
Calculate the expected cost for a campaign with different CPC values.
13. How does Google determine Ad Rank?
Explain the factors involved and simulate an example with Quality Scores.
14. Design a simple Google search ad. Include a headline, description, and relevant
keywords.
15. What is the difference between a Facebook page, profile, and group?
Create a Facebook page for a business and optimize it with images and descriptions.

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