“BUSINESS PLAN”

BENGAL INSTITUTEOF BUSINESS STUDIES

VIDYASAGAR UNIVERSITY

Submitted by:

DHARMEET VORA

Roll No – VU/PG/503/23/09/04-IIIS-0156

Registration number – VP235032506

Company Name – Mocota

UNDER THE GUIDANCE OF:

PROF.DEEPAK SRIVASTAVA

This Project is Submitted for the Partial Fulfilment of Master of

Business Administration from Vidyasagar University

1
COMPANY: MOCOTA

LOCATION: KOLKATA

EXECUTIVE SUMMARY

Brand Overview:

 Brand Name: Mocota

 Headquarters: Kolkata
 Manufacturing Location: Bagnan
 Warehousing: Dhulagarh

Industry: Beverage (Readymade Mocktail)

Product: Mocota offers a unique blend of readymade mocktails presented in eco-friendly,

attractive sippers. Priced competitively at 60 Rupees, Mocota aims to cater to Quick Service
Restaurants (QSR), retail outlets, and various other channels.

Market Opportunity: With the rising demand for non-alcoholic beverages, particularly
among students, corporates, and non-alcoholic drinkers, Mocota identifies a significant
market opportunity. The existing competitor, Cravova, has paved the way, and Mocota aims
to differentiate itself through aggressive marketing strategies, visual merchandising, and a
diverse flavour profile.

Product Features:

 Packaging: Mocota emphasises eco-friendly, recyclable packaging that appeals to

environmentally conscious consumers.
 Variants: The brand offers seven trendy flavour variants to cater to diverse consumer
preferences.\


 Shelf Life: Ensuring product freshness and longevity, Mocota boasts a shelf life of six
months, providing convenience and value for consumers and retailers alike.

2
Problem Solving:

 Limited Non-Alcoholic Options: The beverage market often lacks diverse and
appealing non-alcoholic options for consumers, particularly students, corporates, and
non-alcohol drinkers.
 Sustainability Concerns: As consumers increasingly prioritize eco-friendly products,
the demand for sustainable packaging solutions grows.
 Convenience and Accessibility: Traditional beverage options may require
preparation, time, and effort, limiting convenience for consumers seeking on-the-go
solutions.
 Market Differentiation: In a competitive market landscape dominated by brands like
Cravova, Mocota differentiates itself through aggressive marketing strategies, visual
merchandising, and a commitment to quality, sustainability, and consumer
satisfaction.

By highlighting the uses and addressing the problems Mocota aims to solve, your
business plan emphasizes the brand's value proposition, market opportunity, and
alignment with consumer trends and preferences. This approach enhances the plan's
credibility, appeal, and potential for success in capturing target market segments and
achieving business objectives.

Unique Selling Proposition (USP):

 Premium Taste & Experience: Mocota distinguishes itself by offering non-alcohol

drinkers a party vibe experience encapsulated in premium taste, appearance, and feel.
 Eco-Friendly Packaging: With a commitment to sustainability, Mocota delivers an
eco-conscious product, aligning with consumer preferences for environmentally
friendly choices.
 Affordable Pricing: Despite its premium attributes, Mocota maintains a competitive
price point, ensuring accessibility and value for consumers.

Target Market:

 Students: Aiming to capture the youthful market segment, Mocota offers trendy,
affordable, and convenient beverage options.

3
  Corporates: With a focus on professionals seeking non-alcoholic alternatives during
business events, meetings, or casual gatherings.
 Non-Alcohol Drinkers: Recognizing the growing trend towards healthier beverage
choices, Mocota provides flavourful options without compromising on taste or
quality.

Competitive Landscape: While Cravova serves as a notable competitor, Mocota's

differentiation lies in its aggressive marketing approach, visually appealing merchandising,
and commitment to sustainability through eco-friendly packaging.

Marketing Strategy:

 Aggressive Marketing: Leveraging various marketing channels to increase brand

awareness, customer engagement, and market penetration.
 Visual Merchandising: Creating visually appealing displays and packaging to attract
consumers and enhance product visibility.
 Social Media Marketing: Utilizing social media platforms to engage with the target
audience, promote products, and drive sales.
 Partnerships with QSRs: Collaborating with Quick Service Restaurants to expand
distribution channels and reach a broader audience.

Financial Highlights:

 Price Point: Mocota's competitive pricing at 60 Rupees positions it favorably in the

market, offering affordability without compromising on quality.
 Revenue Projection: Based on market research, target demographics, and
distribution channels, Mocota aims to achieve substantial revenue growth and
profitability.

In conclusion, Mocota presents a promising business opportunity in the burgeoning non-

alcoholic beverage market. With its unique value proposition, strategic marketing initiatives,
and commitment to sustainability and quality, Mocota is poised for success in serving the
evolving needs of students, corporates, and non-alcohol drinkers.

4
Operational Overview:

Mocota's operational structure encompasses key aspects such as manufacturing, warehousing,

distribution, quality control, and supply chain management. With a strategic location for each
operational element, the brand aims to ensure efficiency, scalability, and timely delivery to its
target markets.

Key Operational Components:

 Manufacturing:
 Packaging:
 Warehousing:
 Distribution:
 Quality Control:
 Supply Chain Management:

Operational Strategy:

 Efficiency:
 Scalability:
 Sustainability:

By focusing on strategic operational planning, efficient execution, quality control,

and continuous improvement, Mocota aims to establish a robust operational
framework that supports its growth objectives, ensures customer satisfaction, and
drives success in the competitive non-alcoholic beverage market.

Mission Statement: "At Mocota, our mission is to redefine the non-alcoholic beverage
experience by offering premium, eco-friendly readymade mocktails that resonate with
consumers seeking exceptional taste, quality, and sustainability. We are committed to
fostering creativity, innovation, and inclusivity, catering to students, corporates, and non-
alcohol drinkers, while prioritizing environmental responsibility, customer satisfaction, and
community engagement. Through strategic partnerships, operational excellence, and a
passion for excellence, we aim to inspire moments of joy, celebration, and connection,
enriching lives one sip at a time."

5
Vision Statement: "Our vision is to become a leading innovator and preferred choice in
the non-alcoholic beverage industry, recognized for our distinctive blend of flavours, eco-
friendly packaging, and commitment to quality, sustainability, and customer-centricity. We
aspire to create a global presence, expanding our reach, and influence while maintaining our
core values, authenticity, and brand integrity. By embracing change, nurturing talent, and
embracing technological advancements, we envision a future where Mocota transcends
borders, cultures, and generations, elevating the mocktail experience and setting new
standards of excellence in the beverage industry.

OBJECTIVES OF THE MOCOTA

1. Market Penetration and Expansion: Target Audience: Capture a significant market share
among students, corporates, and non-alcohol drinkers within the specified regions and
demographics.

2. Brand Awareness and Recognition: Marketing Initiatives: Implement aggressive

marketing strategies, visual merchandising, and social media campaigns to increase brand
visibility, awareness, and recognition.

3. Product Innovation and Diversification: Flavour Variants: Introduce new flavor variants
based on consumer preferences, trends, and feedback to diversify the product portfolio and
cater to evolving tastes.

4. Operational Excellence and Efficiency: Manufacturing: Optimize manufacturing

processes, production capacity, and quality control measures to ensure consistency,
scalability, and product excellence.

5. Customer Engagement and Satisfaction: Feedback Mechanisms: Establish customer

feedback mechanisms, surveys, and engagement platforms to gather insights, enhance
product offerings, and improve customer satisfaction.

6. Sustainability and Environmental Responsibility: Eco-Friendly Practices: Prioritize

sustainability initiatives, eco-friendly packaging, waste reduction, and environmental
stewardship to align with Mocota's brand values and meet consumer expectations.

6
7. Financial Growth and Profitability: Revenue Generation: Achieve targeted sales,
revenue, and profitability goals through effective pricing strategies, cost management, and
revenue optimization initiatives.

By setting clear and measurable objectives, Mocota aims to establish a strong foundation,
strategic direction, and actionable roadmap for achieving its vision, mission, and long-term
success in the competitive non-alcoholic beverage market. Through relentless focus,
innovation, customer-centricity, and collaboration, Mocota strives to create value, make a
positive impact, and set new benchmarks of excellence in the industry

MARKET OVERVIEW FOR MOCOTA

1. Target Audience: Students: Given the affordable pricing and trendy flavour variants,
Mocota aims to capture a significant share of the student market, particularly those seeking
non-alcoholic, flavourful beverage options for social events, gatherings, and everyday
consumption.

Corporates: With a focus on providing non-alcoholic alternatives during business events,

meetings, or casual gatherings, Mocota targets corporate professionals seeking premium, eco-
friendly mocktails that align with their preferences and organizational requirements.

2. Competitive Landscape: Primary Competitor: Cravova serves as a notable competitor in

the market, emphasizing the importance of differentiation through Mocota's unique selling
proposition (USP), aggressive marketing strategies, visual merchandising, and commitment
to sustainability, quality, and customer satisfaction.

3. Market Trends and Opportunities: Rising Demand: The increasing demand for non-
alcoholic beverages, particularly among students, corporates, and non-alcohol drinkers,
presents significant growth opportunities for Mocota to capitalize on consumer preferences,
trends, and market gaps.

4. Distribution Channels: Quick Service Restaurants (QSR): Collaborating with QSRs

provides Mocota with strategic distribution channels, increased visibility, and accessibility to
target consumers in high-traffic locations, enhancing brand exposure, and market penetration.

7
5. Marketing and Branding Strategies: Aggressive Marketing: Implementing aggressive
marketing initiatives, social media marketing, visual merchandising, and promotional
activities enhance brand awareness, visibility, engagement, and loyalty among target
audiences, driving sales, and market share growth.

GROWTH POTENTIAL PLAN FOR MOCOTA

Mocota is positioned to revolutionize the non-alcoholic beverage market with its unique
offering of readymade mocktails served in eco-friendly sippers. This growth potential plan
outlines the strategic phases, financial projections, promotional activities, and expansion
strategies to propel Mocota's success in the market.

Growth Phases:

Phase 1: Holiday Destinations (Digha, Mandarmoni)

Focus: Establish Mocota's presence in popular holiday destinations to target tourists,

vacationers, and local residents.

Phase 2: Metropolitan Cities

Focus: Expand into metropolitan cities to cater to a diverse consumer base, including
students, corporates, and urban dwellers.

Phase 3: Tier 1 Cities

Focus: Penetrate tier 1 cities with a strong distribution network, partnerships with QSRs,
cafes, restaurants, and retail outlets.

Phase 4: Tier 2 Cities

Focus: Capture tier 2 cities by leveraging existing infrastructure, supply chain capabilities,
and brand recognition.

Supply Chain Management:

Raw Materials: Outsource from third-party suppliers to ensure quality, consistency, and
cost-effectiveness.

8
Manufacturing: Production at the Bagnan facility to maintain quality standards and meet
demand.

Warehousing: Storage and distribution from the Dhulagarh warehouse, implementing FIFO
method to manage inventory efficiently.

Distribution: Distribute products to wholesalers, retailers, HoReCa, and e-commerce

platforms from the Dhulagarh warehouse.

Sales Projections:

First Quarter: 120,000 units/month

Second Quarter: Increase by 20% (144,000 units/month)

Third Quarter: Increase by 35% (162,800 units/month)

Fourth Quarter: Increase by 50% (180,000 units/month)

Financial Overview:

Budget: INR 1 crore allocated for setup, licenses, product launch, improvements, and
purchases.

Margin Analysis:

MRP: INR 50

Cost of Production: INR 20

Retail Discount: 10%

Working Capital: INR 5

Marketing + Distribution: INR 5

Business Profit: INR 10

Projected Financials:
FY 2024-2025(6Months): Revenue - INR 39,600,000; Profit - INR 7,920,000

FY 2025-2026: Revenue - INR 102,600,000; Profit - INR 20,520,000

Promotional Activities:

9
Stand-up Comedy Promotions: Engage audiences through humour, entertainment, and
brand integration.

College Fests: Sponsorship, stalls, and sampling at college festivals to target the student
demographic.

QSRs, Cafes, Restaurants: Partnerships, collaborations, and promotions in Quick Service

Restaurants, cafes, and restaurants to enhance visibility and sales.

Conclusion:
Mocota's growth potential plan outlines a strategic roadmap for expansion, market
penetration, and profitability. With a focus on phased growth, efficient supply chain
management, aggressive marketing strategies, and targeted promotional activities, Mocota is
poised to capture a significant share of the non-alcoholic beverage market. By leveraging its
unique selling proposition, eco-friendly packaging, and affordable pricing strategy, Mocota is
well-positioned to achieve sustainable growth, profitability, and success in the competitive
beverage industry.

COMPETITIVE ANALYSIS FOR MOCOTA

Understanding the competitive landscape is crucial for Mocota's success in the non-alcoholic
beverage market. This competitive analysis highlights the key competitors, their strengths,
weaknesses, opportunities, and threats, enabling Mocota to formulate effective strategies to
differentiate itself and gain a competitive edge.

Competitor: Cravova

Overview:

Cravova is a notable competitor in the readymade mocktail market, offering similar products
in eco-friendly packaging.

Strengths:

Brand Recognition: Established presence and brand awareness in the market.

Product Range: Diverse flavor variants catering to different consumer preferences.

10
Distribution Channels: Strong distribution network, partnerships with QSRs, retail outlets,
and online platforms.

Marketing Initiatives: Effective marketing campaigns, promotions, and customer

engagement activities.

Weaknesses:

Price Point: Higher pricing strategy may deter budget-conscious consumers.

Packaging: Limited emphasis on eco-friendly, recyclable packaging compared to Mocota.

Target Market: Potentially missing out on specific target segments like students, corporates,
and non-alcohol drinkers.

Opportunities:

Market Expansion: Potential to explore new markets, segments, and distribution channels.

Product Innovation: Introduce new flavors, packaging designs, and value-added offerings.

Partnerships: Collaborate with influencers, brands, and organizations to enhance visibility

and reach.

Threats:

Competitive Landscape: Increasing competition from new entrants, innovative products,

and market disruptors.

Consumer Preferences: Changing consumer preferences, trends, and demands for healthier,
sustainable options.

Regulatory Changes: Potential regulations, policies, and restrictions affecting the beverage
industry.

Differentiation Strategy for Mocota:

Unique Selling Proposition (USP):

Mocota's USP focuses on serving non-alcohol drinkers a party vibe with premium taste,
looks, and feel, emphasizing eco-friendly, attractive packaging at an affordable price of 50
Rupees.

11
Aggressive Marketing:

Implement aggressive marketing strategies, visual merchandising, and social media

marketing campaigns to enhance brand awareness, engagement, and loyalty.

Product Quality & Packaging:

Emphasize product quality, freshness, and sustainability through eco-friendly packaging,

ensuring a premium experience for consumers.

Targeted Approach:

Focus on targeted segments such as students, corporates, and non-alcohol drinkers through
tailored marketing, promotions, and partnerships.

Phased Growth Model:

Implement a phased growth model, starting with holiday destinations, metropolitan cities, tier
1, and tier 2 cities, leveraging existing infrastructure, supply chain capabilities, and market
insights.

Mocota's competitive analysis highlights the strengths, weaknesses, opportunities, and threats
associated with Cravova, a key competitor in the r=eadymade mocktail market. By
understanding the competitive landscape, Mocota can formulate effective strategies,
differentiate itself through unique selling propositions, emphasize product quality and
packaging, and focus on targeted growth opportunities. By leveraging these insights, Mocota
is well-positioned to navigate the competitive landscape, capture market share, and achieve
sustainable growth and success in the non-alcoholic beverage industry.

BENEFITS AND KEYS TO PROGRESS FOR MOCOTA

Benefits of Mocota:

Affordable Pricing:

Priced at 50 Rupees, Mocota offers a competitive and affordable beverage option for
consumers, catering to budget-conscious individuals without compromising on quality or
taste.

Eco-Friendly Packaging:

12
Emphasis on recyclable, environmentally friendly packaging reflects Mocota's commitment
to sustainability, attracting eco-conscious consumers and enhancing brand reputation.

Trendy Flavour Variants:

Offering seven trendy flavour variants enables Mocota to cater to diverse consumer
preferences, ensuring broad appeal, increased sales, and customer satisfaction.

Targeted Marketing Strategies:

Tailoring marketing strategies to specific segments such as students, corporates, and non-
alcohol drinkers enhances brand relevance, engagement, and loyalty.

Phased Growth Model:

Implementing a phased growth model facilitates strategic expansion into holiday destinations,
metropolitan cities, tier 1, and tier 2 cities, optimizing resources, and maximizing market
penetration.

Aggressive Promotional Activities:

Engaging in standup comedy promotions, college fests, QSRs, cafes, and restaurants
enhances brand visibility, awareness, and customer engagement, driving sales and
profitability.

Keys to Progress:

Quality Assurance:

Maintaining consistent product quality, freshness, and taste ensures customer satisfaction,
repeat purchases, and positive word-of-mouth referrals.

Effective Supply Chain Management:

Optimizing supply chain processes, inventory management, and distribution ensures seamless
operations, timely deliveries, and cost-efficiency.

Strategic Partnerships:

Collaborating with QSRs, cafes, restaurants, wholesalers, retailers, and e-commerce

platforms expands distribution channels, enhances brand reach, and drives sales growth.

Customer Engagement & Loyalty:

13
Implementing customer loyalty programs, feedback mechanisms, and personalized marketing
initiatives fosters customer relationships, retention, and lifetime value.

Innovation & Adaptability:

Continuously innovating product offerings, packaging designs, flavors, and adapting to

changing consumer preferences, market trends, and competitive dynamics.

Financial Management & Sustainability:

Ensuring prudent financial management, budget allocation, profitability analysis, and

reinvesting in growth initiatives, infrastructure, and resources.

Regulatory Compliance & Ethical Practices:

Adhering to regulatory requirements, industry standards, ethical practices, and corporate

social responsibility initiatives to build trust, credibility, and a positive brand image.

Mocota's benefits and keys to progress encompass affordable pricing, eco-friendly packaging,
trendy flavour variants, targeted marketing strategies, a phased growth model, aggressive
promotional activities, quality assurance, effective supply chain management, strategic
partnerships, customer engagement, loyalty, innovation, adaptability, financial management,
sustainability, regulatory compliance, and ethical practices. By emphasizing these unique
advantages and critical success factors, Mocota is well-positioned to differentiate itself,
capture market share, and achieve sustainable growth, profitability, and success in the
competitive non-alcoholic beverage industry.

MARKETING, SALES, AND PROMOTIONAL

ACTIVITIES FOR MOCOTA
Effective marketing, sales, and promotional activities are vital for Mocota's success in
capturing market share, building brand awareness, and driving customer engagement. This
section outlines the strategic initiatives, campaigns, channels, and activities designed to
promote Mocota's readymade mocktails and achieve business objectives.

14
Marketing Strategy:

Target Segments:

Students: Engage with universities, colleges, and educational institutions through campus
promotions, events, and partnerships.

Corporates: Collaborate with businesses, corporate events, conferences, and meetings to cater
to professionals and non-alcohol drinkers.

Non-Alcohol Drinkers: Emphasize the health benefits, taste, quality, and experience of
Mocota's mocktails through targeted marketing campaigns.

Digital Marketing:

Social Media: Leverage platforms like Instagram, Facebook, Twitter, and LinkedIn to create
engaging content, promotions, influencer collaborations, and customer interactions.

Online Advertising: Implement PPC campaigns, display ads, retargeting strategies, and
affiliate marketing to drive website traffic, conversions, and sales

Offline Marketing:

Events & Sponsorships: Participate in trade shows, exhibitions, festivals, college fests,
corporate events, and sponsorships to enhance brand visibility, awareness, and engagement.

Print Media: Utilize newspapers, magazines, brochures, flyers, and direct mailers to reach a
broader audience, promote offers, and drive sales.

Sales Strategy:

Distribution Channels:

QSRs: Collaborate with Quick Service Restaurants like McDonald's, KFC, Burger King,
Subway, and others to offer Mocota's mocktails as part of their beverage menu.

Retailers: Partner with supermarkets, convenience stores, grocery stores, and speciality
outlets to stock and sell Mocota's products.

15
Wholesalers: Establish relationships with wholesalers, distributors, and supply chain partners
to expand market reach and penetration.

Sales Team & Representatives:

Direct Sales: Employ a dedicated sales team, representatives, and agents to engage with
potential clients, negotiate partnerships, secure contracts, and drive sales growth.

B2B & B2C Sales: Cater to both business-to-business (B2B) and business-to-consumer
(B2C) segments through tailored sales strategies, pricing models, and customer relationships.

Customer Relationship Management (CRM):

Database Management: Maintain a comprehensive CRM system to manage customer

information, preferences, purchases, feedback, and loyalty programs.

Retention Strategies: Implement customer retention strategies, loyalty programs, rewards,

discounts, and personalized offers to encourage repeat purchases and enhance customer
lifetime value

Promotional Activities:

Stand-up Comedy Promotions: Organize stand-up comedy events, shows, and

collaborations featuring popular comedians, influencers, and personalities to entertain,
engage, and promote Mocota's brand and products.

College Fests:

Sponsor, participate, and organize college fests, events, and activities to target the student
demographic, offer sampling, promotions, and create brand ambassadors on campuses.

QSRs, Cafes, Restaurants:

Collaborate with Quick Service Restaurants, cafes, restaurants, and dining establishments to
offer Mocota's mocktails as part of their menu, promotions, combo deals, and special offers.

Digital Campaigns & Influencer Marketing:

Partner with social media influencers, bloggers, vloggers, content creators, and celebrities to
promote Mocota's products, create buzz, generate content, and reach a broader audience
online

16
 ROADMAP FOR MOCOTA
A well-defined roadmap outlines the strategic milestones, objectives, timelines, and actions
required to guide Mocota's journey towards achieving its business goals. This section
provides a comprehensive roadmap that encapsulates Mocota's vision, mission, strategies,
growth phases, key initiatives, and timelines for successful execution and implementation.

Vision: To become a leading provider of premium, eco-friendly readymade mocktails that

cater to non-alcohol drinkers, students, corporates, and individuals seeking a party vibe,
premium taste, and sustainable beverage option at an affordable price.

Mission: Deliver high-quality, trendy flavor variants in attractive, recyclable packaging.

Expand market reach through strategic partnerships, distribution channels, and growth
phases. Foster customer relationships, loyalty, and brand advocacy through engaging
experiences, promotions, and value-added offerings.

Roadmap Phases:

Phase 1: Planning & Setup (Q1)

Establish the head office in Kolkata, manufacturing in Bagnan, and warehousing in

Dhulagarh.

Develop the business plan, financial projections, marketing strategies, and operational plans.

Secure necessary licenses, permits, approvals, and regulatory compliance.

Phase 2: Product Development & Launch (Q2)

Finalize product formulations, flavours, packaging designs, and branding elements.

Conduct market research, consumer surveys, and taste tests to validate product preferences.

Produce initial batches, conduct quality assurance, and prepare for the product launch.

17
Phase 3: Market Entry & Expansion (Q3-Q4)

Launch in holiday destinations like Digha, Mandarmoni, followed by metropolitan cities, tier
1, and tier 2 cities in subsequent phases.

Establish partnerships with QSRs, retailers, wholesalers, cafes, restaurants, and e-commerce
platforms.

Implement sales, marketing, and promotional activities to drive brand awareness, customer
engagement, and sales growth.

Phase 4: Growth & Optimization (Year 2)

Monitor sales performance, market feedback, consumer preferences, and competitive

dynamics.

Optimize supply chain, distribution channels, pricing strategies, and promotional activities.

Expand product portfolio, flavours, and packaging options, and explore new market
segments, regions, and opportunities.

Phase 5: Scaling & Sustainability (Year 3)

Evaluate growth metrics, financial performance, profitability, and sustainability initiatives.

Explore international markets, partnerships, collaborations, and strategic alliances.

Invest in research & development, innovation, technology, and continuous improvement

initiatives to maintain competitive advantage and market leadership.

Key Initiatives:

Marketing: Implement aggressive marketing campaigns, visual merchandising, social media

marketing, and customer engagement activities.

Sales: Develop strategic partnerships, distribution channels, sales team, representatives, and
customer relationship management strategies.

18
Promotions: Organize stand-up comedy promotions, college fests, QSR, cafes, restaurants,
and digital campaigns to create brand awareness, drive sales, and enhance customer loyalty.

Mocota's roadmap outlines a structured, phased approach to achieving its vision, mission, and
business objectives. By strategically planning, executing, monitoring, and optimizing each
phase, Mocota is well-positioned to navigate market dynamics, capitalize on growth
opportunities, overcome challenges, and achieve sustainable success in the competitive non-
alcoholic beverage industry.

BUDGET & INITIAL INVESTMENT PLAN

Budget Allocation (1 Crore INR):

Setup: 1,500,000 INR

Licenses: 5,000,000 INR

Product Launch: 30,000,000 INR

Improvements: 3,000,000 INR

Purchases: 60,500,000 INR

Capital Expenditure:

19
Head Office Setup (Kolkata): Office space, infrastructure, equipment, furniture, fixtures, and
technology.Manufacturing Unit (Bagnan): Production facilities, machinery, equipment, raw
materials, inventory, and quality control.

Operating Expenses:

Marketing & Advertising: 15% trade discount, 5% cash discount, aggressive marketing
campaigns, promotions, visual merchandising, and social media marketing initiatives.

Sales & Distribution: Distribution channels, partnerships, wholesalers, retailers, QSRs, cafes,
restaurants, e-commerce platforms, and supply chain management. Administration &
Overhead: Salaries, wages, utilities, rent, insurance, taxes, regulatory compliance, legal
expenses, and miscellaneous expenses.

Initial Investment Sources : Self-Funding: Contribution from personal savings or

assets. Bank Loans: Securing loans from financial institutions to finance business operations.
Government Loans: Exploring government-sponsored schemes or grants for start-ups or
small businesses. Investors:

Sources of Initial Investment Collections:

Self-Funding: Contribution: ₹40 Lacs Description: Personal savings, assets, or investments

allocated towards initiating and supporting Mocota's business operations

Bank Loans: Contribution: ₹30 Lacs Description: Secured loans obtained from financial
institutions to supplement the initial investment requirements.

Government Loans: Contribution: ₹20 Lacs Description: Leveraging government-

sponsored schemes, grants, or incentives tailored for start-ups or small businesses.

Investors: Contribution: ₹10 Lacs Description: Attracting external investors interested in

Mocota's business model, growth potential, and profitability..

20