Module 1: Introduction & Course Overview

Date: Monday 24 Feb, 2025

Lesson 1: Welcome & Course Overview

●​ Overview of the learning Journey and Key Goals

●​ What to expect: Creating a marketing website with minimal hand coding

Lesson 2: Understanding Marketing Websites

●​ Definition and Purpose of Marketing Websites

●​ Examples of successful marketing websites

Lesson 3: The Role of AI in Web Development

●​ Introduction to AI Tools and their types for web development

●​ Why are we using tools like Cursor and it Benefit

Lesson 4: Earning with Marketing Website

●​ Selling the service and its requirements

●​ Freelance Platform Overview
●​ Scouting for buyers

Activity for Module 1

●​ Research fiverr and see how well they are selling the service
●​ Create an account for selling the service and put up 2 gig
●​ Research and Explain your method of scouting
Lesson 1: Welcome & Course Objectives

What We’re Aiming to Achieve

Build a Real Marketing Website: Our main goal is to create a professional landing page
that showcases a product or service.

Leverage AI for Development: We’ll use Cursor to generate and refine code, making the
development process faster and easier.

Use Modern Tools Without Deep Coding: You don’t need to be an expert coder. We’re
using Next.js for structure and shadcn UI for design, so you can focus on creativity and
functionality.

What You’ll Learn

By the end of this course, you will be able to:

●​ Set up your development environment (Node.js, npm, Git).

●​ Scaffold a Next.js project and understand its structure.
●​ Integrate and customize pre-built UI components from shadcn UI.
●​ Use Cursor to generate and improve code for various parts of your site (like
headers, hero sections, and call-to-action areas).
●​ Deploy your marketing website and showcase your work with confidence.

How This Course is Structured

Step-by-Step Guidance: Each module builds on the previous one, ensuring that you gain
hands-on experience as you progress.

Project-Based Learning: You’ll be building a live website as you learn, so theory meets
practice right away.

Minimal Coding Stress: With AI assistance, we focus on the big picture—design, structure,
and deployment—while reducing the need for deep coding knowledge.
Community Support: Don’t hesitate to ask questions or share your progress. We’re in this
together!

Note: We are going to create a Whatsapp group for the course, so we can communicate easily,
drop assignments, ask questions and feedback from your work. Make sure you join the channel.

Lesson 2: Understanding Marketing Website

What is a Marketing Website?

Definition:

A marketing website (or landing page) is the digital storefront of your brand. It’s designed
to attract visitors, communicate your value proposition, and convert those visitors into
leads or customers.

Primary Purpose:

Brand Awareness: Introduce and reinforce your brand identity.

Inform & Engage: Provide essential information about your product or service.

Conversion: Guide visitors toward taking a desired action—like signing up, purchasing, or
requesting more information.

Key Elements of a Marketing Website

Header & Navigation: Contains your logo, clear navigation links, and often a call-to-action
(CTA) button. Should be clean and intuitive, helping users find what they need without
distraction.

Hero Section: The first visual element visitors see; it must be eye-catching. Includes a
strong headline, a concise subheadline, and a prominent CTA that immediately
communicates your unique value.
Benefits & Features: Clearly highlight what problems your product or service solves.

Use visuals (icons, images, infographics) to make benefits easily digestible.

Social Proof: Incorporate testimonials, reviews, case studies, or client logos to build trust.

This evidence reassures potential customers that your offering is credible and effective.

Call-to-Action (CTA): Strategically placed buttons or links that prompt users to take the
next step. Should be visually distinct and action-oriented (e.g., “Get Started,” “Learn More”).

Footer: Provides additional navigation, contact information, and legal disclaimers.

Ensures that even if users scroll down, they have access to essential links.

Note: For more structure and inspiration in style visit Relume. Special lesson on how to
use Relume to create website structure for your designs.

Design Considerations

Visual Appeal: Use consistent color schemes, modern typography, and high-quality images
to create a professional look.

Responsiveness: Ensure your website looks and functions well on desktops, tablets, and
mobile devices.

User Experience (UX): Keep navigation simple, design for fast load times, and minimize
distractions to keep the user focused on your message.

SEO Best Practices: Structure your content with proper headings, meta descriptions, and
keywords to improve search engine ranking.

Best Practices

Clarity & Focus: Your messaging should be straightforward. Quickly convey what you do
and why it matters.

Engaging Content: Use persuasive copy, compelling visuals, and clear CTAs to guide your
visitors.
Conversion Optimization: Regularly test and refine your CTAs, layout, and content to
boost conversion rates.

Analytics & Feedback: Monitor your website’s performance using analytics tools. Use data
to make informed improvements.

Accessibility: Ensure your site is accessible to everyone, including users with disabilities, by
following web accessibility guidelines.

Note: Under visual appeal, there are different styles we can go for. You should research
up on the following. Minimalist, Flat Design, Material Design, Neumorphism,
Glassmorphism, Swiss/International, Traditional Classic, Retro Vintage, Brutalism.

Examples of Successful Marketing Websites

●​ Apple
●​ Dollar Shave Club
●​ Planscape
●​ Echo
●​ Mercury
●​ Planhat

Lesson 3: The Role of AI in Web Development

The Role of AI in Web Development

Speed & Efficiency: AI tools can generate code snippets, automate repetitive tasks, and
even debug or optimize code. This reduces development time and helps you focus on
higher-level design and strategy.

Lowering the Barrier to Entry: For beginners or non-coders, AI-assisted tools provide
step-by-step guidance, allowing you to build professional websites without needing deep
coding knowledge.
Enhancing Creativity: AI-driven design tools help create custom visuals, logos, and
layouts, empowering you to craft unique user experiences that align with your brand.

Integration Across Workflows: From development and design to testing and deployment,
AI is integrated at multiple stages—accelerating not just coding, but also creative iteration
and quality assurance.

Types of AI Tools in Web Development

Local Developer Assitance

GitHub Copilot, Windsurf, Zed, Cursor, Trae, etc work directly within your code editor to
provide real-time suggestions and completions. They help you write code faster and reduce
syntax or logic errors.

Generative AI for Code

Tools like ChatGPT, DeepSeek, Google AI Studio, Claude AI, let you input prompts to
generate code for UI components, layout structures, or even entire pages.

Nocode AI Platform

Platform like Lovable, Bolt, allows you to generate website pages with prompt only, this is
truly the bearest minimum for people with no experience building website at all.

Why are we building with a Local Developer Assitance Tool

1.​ Greater Flexibility & Customization

2.​ Scalability for Complex Projects
3.​ Full-Stack Development Capabilities
4.​ Seamless Integration with Developer Workflows:
5.​ Versatility Beyond Websites
6.​ Enhanced Debugging and Testing
Lesson 4: Earning with Marketing Website

Part 1: How to sell the service

Identifying Your Target Customers

Small Business Owners & Startups: These clients are often looking to establish an online
presence quickly and cost-effectively. They need a website that clearly communicates their
value proposition and drives conversions.

Freelancers & Entrepreneurs: Individuals who require a personal brand website or

portfolio to showcase their services and attract clients.

Marketing Agencies & Consultants: Agencies might look to outsource parts of their web
development or require a fresh perspective on a website redesign.

Non-Profit Organizations & Local Enterprises: Organizations with limited budgets that
still require a professional online presence to promote their mission and engage
supporters.

Understanding How Potential Buyers May Need the Service

Basic Landing Pages: Clients who need a single, conversion-focused page that highlights
key services, offers, and CTAs.

Full-Fledged Marketing Websites: Projects that include multiple pages (e.g., Home, About,
Services, Portfolio, Blog, Contact) with integrated SEO, content management, and user
engagement features.

Advanced Functionalities: Websites that require interactive elements, integrations with

third-party tools (such as CRM systems or social media feeds), and even the foundation for
more complex projects like web apps or Web3 integrations.

Branding and Customization: Buyers might need help aligning their website design with
their brand identity using modern aesthetics or buyers that needs a total redesign of their
website.
Part 2: Requirements Needed for Doing a Complete Job

1. Pre-Sales & Discovery

Client Understanding: Conduct detailed discovery sessions to understand the client’s

business, target market, goals, and competitive landscape. This is what sellers offers on
fiverr as consultation

Gathering Assets: Collect branding guidelines, content, images, logos, and any existing
materials that can inform the design and functionality.

Scope Definition: Clearly outline the features, design preferences, integrations, and overall
objectives of the project.

2. Technical Requirements

Tech Stack: Use the chosen technologies—in our case, Next.js, shadcn UI, and AI tools like
Cursor—to build a scalable website.

Infrastructure: Set up domain registration, hosting, and deployment environments (e.g.,

Vercel, Netlify) that meet the performance needs.

Integration Needs: Identify required integrations such as CRM systems, third-party APIs
(for payments, analytics, or social media), and SEO tools.

3. Design & Content Requirements

Design Brief: Create a comprehensive design brief that includes style guides, wireframes,
and mood boards to capture the client’s vision.

Content Strategy: Develop a plan for copywriting, visual content (images, videos), and
calls-to-action that align with the marketing goals.

Prototyping & Iteration: Use AI-assisted prototyping tools to build initial layouts, then
iterate based on client feedback to refine the design. For advance project, you may need a
team of dedicated UI/UX designer

4. Project Management & Communication

Timeline & Milestones: Establish a clear project timeline with defined milestones for
design, development, testing, and deployment.

Budget & Resource Allocation: Set a realistic budget and allocate resources (team
members, tools) to ensure the project remains on track.

Regular Updates: Maintain open lines of communication with clients through regular
status meetings, progress reports, and feedback sessions.

Quality Assurance: Implement thorough testing (cross-browser, mobile, performance, and

usability) to ensure a smooth user experience.

5. Post-Deployment Support

Maintenance & Updates: Provide ongoing support for updates, security patches, and
performance optimizations.

SEO & Analytics Monitoring: Set up analytics tools to track performance, user behavior,
and SEO metrics, ensuring the site continues to meet business objectives.

Client Training & Documentation: Deliver training sessions and detailed documentation
to help the client manage and update their website independently.

Freelance Platform Overview

This will be a full on practical, research fiverr and upwork, check out how other sellers are
making sales. What they are selling and how they are selling it.

Scouting Method Discussions

This will be an open sessions on how to scout for potential buyers