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OralCommunication_DepEd

The document discusses various models of communication, starting with the definition of a model as a graphic representation that explains how a variable works. It highlights four key models: Aristotle's Model, Shannon-Weaver Model, Transaction Model, and Schramm Model, each emphasizing different aspects of the communication process. The document illustrates the evolution of communication theories, focusing on elements like audience, feedback, and shared experiences.

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2 views

OralCommunication_DepEd

The document discusses various models of communication, starting with the definition of a model as a graphic representation that explains how a variable works. It highlights four key models: Aristotle's Model, Shannon-Weaver Model, Transaction Model, and Schramm Model, each emphasizing different aspects of the communication process. The document illustrates the evolution of communication theories, focusing on elements like audience, feedback, and shared experiences.

Uploaded by

brionesruth12
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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So far, we have

discussed the concept


of
communication. Now let
us examine some popular
models of
communication.
Before discussing the
models of
communication, let us
first understand what
the
term 'model' means.
So far, we have discussed the concept of communication. Now let us examine some popular models of
communication. Before discussing the models of communication, let us first understand what the
term 'model' means.
A model is a graphic
representation designed
to explain the way a
variable works.
It is a pattern, plan,
representation, or
description designed to
show the structure or
workings of an object,
system, or concept. A
model of communication
offers a convenient
way to think about it by
providing a graphical
checklist of its various
elements. Some of
the important models
discussed in this section
highlight the process of
communication.
A model is a graphic representation designed to explain the way a variable works. It is a pattern, plan,
representation, or description designed to show the structure or workings of an object, system, or
concept. A model of communication offers a convenient way to think about it by providing a graphical
checklist of its various elements. Some of the important models discussed in this section highlight the
process of communication.

Communication Model 1: Aristotle’s Model of Communication Aristotle, a great philosopher initiated


the earliest mass communication model called “Aristotle’s Model of Communication”. He proposed
model before 300 B.C who found the importance of audience role in communication chain in his
communication model. This model is more focused on public speaking than interpersonal
communication. Aristotle Model of Communication is formed with 5 basic elements (I) Speaker, (II)
Speech, (III) Occasion, (IV) Audience and (V) Effect. Aristotle advises speakers to build speech for
different audience on different time (occasion) and for different effects.

Fig.1 1

Communication Model 2: Shannon-Weaver Model

The most well-known and influential formal model of communication developed in 1949 by
Claude Shannon and Warren Weaver. It depicts communication as linear or one-way
communication process consisting of different elements: an information source, which produces a
message; a transmitter, which encodes the message into signals; a channel, to which signals are
adapted for transmission; a receiver, which decodes (reconstructs) the message from the signal; a
destination, where the message arrives. A sixth element, noise, is a dysfunctional factor: any
interference with the message travelling along the channel (such as static on the telephone or radio)
which may lead to the signal received being different from that sent. This model, however, has been
criticized for missing one essential element in the communication process: feedback. Without feedback,
the speaker will not know whether the receiver understands the message or not.

Fig.2

A model is a graphic
representation designed
to explain the way a
variable works.
It is a pattern, plan,
representation, or
description designed to
show the structure or
workings of an object,
system, or concept. A
model of communication
offers a convenient
way to think about it by
providing a graphical
checklist of its various
elements. Some of
the important models
discussed in this section
highlight the process of
communication.
Fig.2

Communication Model 3:
Transaction Model
Transaction model is a
two-way communication
process with the inclusion
of feedback as one
element. There is a
collaborative exchange of
messages between
sender and receiver
where each take turns to
send or receive
messages with the aim of
understanding each
other. Here, both
"sender" and "receiver"
are known as
"communicators" and
their role reverses each
time in the
communication process
as
both processes of
sending and receiving
occurs at the same time.
It also shows that a
barrier, such as noise,
may interfere with the
flow of communication.
Communication Model 3: Transaction Model

Transaction model is a two-way communication process with the inclusion of feedback as one element.
There is a collaborative exchange of messages between sender and receiver where each take turns to
send or receive messages with the aim of understanding each other. Here, both "sender" and
"receiver" are known as "communicators" and their role reverses each time in the communication
process as both processes of sending and receiving occurs at the same time. It also shows that a barrier,
such as noise, may interfere with the flow of communication.

Fig. 3

Communication Model 4: Schramm Model

Schramm Model Wilbur Schramm, a well-known communication expert visualized the process of
communication as a process of sharing of experience and commonality of experience of those
communicating. It introduced the concept of shared orientation between sender and receiver. The
source (sender) can encode, and the destination (receiver) can decode in terms of the experience. The
model indicates the accumulated experience of two individuals engaged in communication unlike in the
linear models discussed earlier in which interaction, feedback and sharing of experiences find no place.

Fig. 4

https://www.studocu.com/ph/document/columban-college/bs-education/oral-communication-module-
3-models-of-communication-final-copy/15702887

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