Background
Andrei Musca illustrated figure1 which showing the architecture of
music streaming service perfectly. In this project, the organization is the
music streaming web application.
Fig1: The Architecture of Music Streaming Service
“The Internet” refer to the physical network that links computers across the
globe. It consists of the infrastructure of network servers and
communication links between them that are used to hold and transport
information between the client PCs and web servers.
The most common technique for publishing information on the internet. It is
accessed through web browsers which display web pages of embedded
graphics and HTML/XML-encoded text.
When a business has fully integrated information and communications
technologies(ICTs) into its operations, potentially redesigning its business
processes around ICT or completely reinventing it’s business model e-
business, is understood to be the integration of all these activities with the
internal processes of a business through ICT.
Rohit Drawade, Sagar Nichal, Sanket Rinayat and Jayesh Shedmake
explained in “Music Streaming Website” as a music streaming website is an
online platform that allows users to listen to and discover music over the
internet. These websites provide access to a vast library of songs from
various genres, artists, and labels that can be streamed on-demand or
played in radio-style channels. Music streaming websites typically offer two
types of services: free and paid. Free services usually come with ads and
limited access to features, while paid services offer an ad-free experience
with unlimited access to all features, including high-quality audio, offline
playback, and personalized recommendations. To provide users with a
seamless music listening experience, these websites use sophisticated
algorithms that analyze user data to create personalized playlists, suggest
new music, and recommend concerts and events. They also offer social
features that allow users to share music with friends, follow their favorite
artists, and engage in discussions. The popularity of music streaming
websites has exploded in recent years, with millions of users worldwide.
This has led to intense competition among streaming platforms, with each
company striving to offer better features, exclusive content, and a larger
music library to attract and retain users.
In “Music Streaming Service”, Mariana Lopes Barata and Pedro
Simões Coelho explained that the music industry has undergone
tremendous changes in relation to its production, distribution, and
consumption habits due to the exponential development of
new technologies, namely streaming platforms. The fact that sales of
physical copies continue to decline significantly made it mandatory for this
industry to reinvent itself by introducing music streaming services as a key
part of its business development. This study aims to understand the factors
that influence music consumption through streaming platforms, particularly
studying the intention to adopt premium (paid) versions of a music
streaming service and recommend them. An extension of the UTAUT2
model (version of the Unified Theory of Acceptance and Use of Technology,
applied to the consumer side) was created. Based on data collected from
324 music streaming services users, the framework of this study was
tested using structural equation modelling (SEM). Research also included
in-depth semi-structured interviews in order to generate a more profound
knowledge about the profile, behaviours and motivations of the new music
consumer. Our findings confirm that habit, performance expectancy and
price value play the most important role in influencing the intention to use a
paid music streaming service. Simultaneously, new dimensions such as
personalization, attitude towards piracy and perceived freemium-premium
fit arise as having an additional relevant role in adopting this type of
service. The research contributes insights into music streaming services
consumer behaviour, providing several theoretical and practical
implications to music streaming services providers.
