A STUDY ON CUSTOMER

SATISFACTION TOWARDS ON SOUTH INDIA SUGAR MILLS

Submitted in partial fulfillment of the requirements for the award of

Bachelor of Commerce
By
POOJA.M
(39740167)

DEPARTMENT OF BUSINESS ADMINISTRATION

SCHOOL OF MANAGEMENT STUDIES

SATHYABAMA
INSTITUTE OF SCIENCE AND TECHNOLOGY
(DEEMED TO BE UNIVERSITY)
Accredited with Grade “A” by NAAC
JEPPIAAR NAGAR, RAJIV GANDHI SALAI, CHENNAI - 600 119

MAY 2022

1
 SATHYABAMA
INSTITUTE OF SCIENCE AND TECHNOLOGY
(DEEMED TO BE UNIVERSITY)
Accredited with “A” grade by NAAC
Jeppiaar Nagar Rajiv Gandhi Salai,
Chennai – 600119
www.sathyabama.ac.in

DEPARTMENT OF BUSINESS ADMINISTRATION

BONAFIDE CERTIFICATE

This is to certify that this Project Report is the bonafide work of POOJA.M
(39740167) who has done the Project work entitled “A STUDY ON CUSTOMER
SATISFACTION TOWARDS ON SOUTH INDIA SUGAR MILLS”.

MS.C.ANNAI AMALA VIDYA

(MBA, M.COM,M.Phil)

Internal guide

(Dr. BHUVANESWARI .G, MBA., PhD)

Dean – School of Management Studies

Submitted for Viva voce Examination held on

Internal Examiner External Examiner

2
 DECLARATION
I am Pooja.M (39740167) hereby declare that the Project Report entitled “A
STUDY ON CUSTOMER SATISFACTION TOWARDS ON SOUTH INDIA
SUGAR MILLS” done by me under the guidance of Ms.C.ANNAI AMALA
VIDYA is submitted in Partial fulfillment of the requirements for the award of
Bachelor of Commerce.

DATE:

POOJA.M

SIGNATURE OF CANDIDATE

PLACE: CHENNAI

3
 ACKNOWLEDGEMENT

I am pleased to acknowledge my sincere thanks to the Board of

Management of SATHYABAMA for their kind encouragement in doing this
project and for completing it successfully. I am grateful to them.

I convey my thanks to Dr. G. Bhuvaneswari, MBA., Ph.D., Dean - School

of Management Studies and Dr. A. Palani, M.Com., M.Phil., M.B.A.,
Ph.D., Head of the Department, Dept. of Business Administration for
providing me necessary support and details at the right time during the
progressive reviews.

I would like to express my sincere and deep sense of gratitude to my

Project guide MS.C.ANNAI AMALA VIDYA, MBA.,M.COM.,MPhil. for her
valuable guidance, suggestions and constant encouragement paved the
way for the successful completion of my project work.

I wish to express my thanks to all Teaching and Non-teaching staff

members of the Department of Business Administration who were
helpful in many ways for the completion of the training.

POOJA.M

4
 ABSTRACT
The sugar industry is one of the biggest trades in the world. The
business will run simply with the generation of sugar cane. To
expand the generation of sugar stick Customer's fulfilment is
elementary. the various parts that influence the extent of
Customer's fulfilment and therefore the execution of sugar
method trade area unit taken for this examination. The
supposition of the client concerning trade and their proposals for
the event of trade area unit likewise taken for this examination.
Basic rate methods area unit utilized for elucidation of data.
Hundred Customers from KPR venue area unit chosen
haphazardly for this investigation. From finding of the
investigations the creator must provide the recommendations to
the administration for enhancing Customer's fulfilment basic
cognitive process the on top of parts this examination has been
taken

5
 TABLE OF CONTENT
CHAPTER NO TITLE PAGE NO
ABSTRACT V
LIST OF TABLES VII
LIST OF CHARTS VIII
INTRODUCTION 9
1.1. company profile 9-11
1.2. need for the study 12
1
1.3. Scope of the study 12
1.4. objective of the study 13
1.5. statement of the problem 14
2 Review of the literature 15-16
Research methodology 17
3.1 Research methodology 17
3.2 Research instruments 17
3
3.3 sample technique 18
3.4 sample size 19

3.5 source of data 19

3.6 structure of the questionnaire 20

3.7 Hypothesis 21
4 DATA ANALYSIS AND INTERPRETATION 23
5 CONCLUSION FINDINGS AND 40
SUGGESTIONS

6
 LIST OF TABLES

FIGURE NO PARTICULARS PAGE NO

Fig 4.1 AGE WISE CLASSIFACTION 23
Fig 4.2 QUALIFICATION WISE 24
CLASSIFICATION
Fig 4.3 GENDER OF RESPONDENTS 25
Fig 4.4 SHOWING SALARY OF 26-27
RESPONDENTS
Fig 4.5 SUGAR BUYING 27
PREFERENCES
Fig 4.6 IDENTIFICATION OF SUGAR 28
QUALITY

Fig 4.7 COST AFFORDABLITY 30

CHECKING
Fig 4.8 CHECKING SUGAR 31
CLEANLINESS
Fig 4.9 GATHERING INFORMATION 32
ABOUT SUGAR CONSUMING
IN HOME
Fig 4.10 SHARING WITH NEIGHBOURS 33
Fig 4.11 CHECKING OF HOW FAMOUS 34
KS SUGAR PACKETS ARE
Fig 4.12 AVAILABILITY OF SUGAR 36
PACKETS
Fig 4.13 INCREMENT OF PRICES 37
Fig 4.14 AFFECTION OF SUGAR IN 38
DIFFERENT CLIMATIC
CHANGES

7
 LIST OF CHARTS
FIGURE NO PARTICULARS PAGE NO
Fig 4.1 AGE WISE CLASSIFACTION 23
Fig 4.2 QUALIFICATION WISE 24
CLASSIFICATION
Fig 4.3 GENDER OF RESPONDENTS 25
Fig 4.4 SHOWING SALARY OF 26
RESPONDENTS
Fig 4.5 SUGAR BUYING 28
PREFERENCES
Fig 4.6 IDENTIFICATION OF SUGAR 29
QUALITY

Fig 4.7 COST AFFORDABLITY 30

CHECKING
Fig 4.8 CHECKING SUGAR 31
CLEANLINESS
Fig 4.9 GATHERING INFORMATION 32
ABOUT SUGAR CONSUMING
IN HOME
Fig 4.10 SHARING WITH NEIGHBOURS 33
Fig 4.11 CHECKING OF HOW FAMOUS 34
KS SUGAR PACKETS ARE
Fig 4.12 AVAILABILITY OF SUGAR 35
PACKETS
Fig 4.13 INCREMENT OF PRICES 36
Fig 4.14 AFFECTION OF SUGAR IN 38
DIFFERENT CLIMATIC
CHANGES

8
 CHAPTER – 1
INTRODUCTION
Sugarcane may be a mechanical yield with land of around four
million hectares and generation to the tune of three hundred
million tons in India. It provides work to over 1,000,000 folks
squarely or in an exceedingly detour save for conducive basically
to the national treasury. In business factory farm, the stick is
subjected to completely different climate conditions and stresses.
In Indian climatic zone infrequent accessibility of moistness and
continuous event of red decay malady seriously weaken the
potency of stick. Sugarcane may be a mechanical yield with real
estates of around four million hectares and generation to the tune
of three hundred million tons in Bharat. It provides work to over
1,000,000 folks squarely or in an exceedingly detour save for
conducive altogether to the national treasury. In business farming,
stick is subjected to completely different climate conditions and
stresses. within the Indian climatic zone arbitrary accessibility of
moistness and serial event of red spoil infection very impede the
potency of stick.

1.1 COMPANY PROFILE

M/s. KPR Sugars restricted (NSL), an organization1incorporated
on the sixth Dec 1995 below the businesses Act, 1956 has
applied for Term Loan of Rs. 15.90 crores to Sugar
Development1Fund(SDF) for meeting a part of the opportunity
cost of its project envisaging modernization & up-gradation of
existing sugar manufactory with Associate in Nursing put in
capability of 1250 TCD to 3750 TCD with substantial investment
9
at Kulali cross BIJAPUR Tq. Dist: BIJAPUR, Karnataka State.
NSL has included in the scope of the project, the cogeneration of
surplus power also at a total project cost of about Rs. 97.00
crores. (Sugar unit Rs. 53.00 crores and cogeneration unit Rs.
44.00 crores).
Total Cost of the Project, for the Sugar plant expansion Rs. 5300
Lakhs, (Rs. 42.00 Crores for sugar and 11.00 crores loading from
co-generation1plant cost) consisting of an Equity1Contribution of
Rs. 5.30 Crores Promoters, Rs. 15.90 crores equity from Sugar
development fund of Govt. of India & the balance of Rs. 31.80
crores funded1through Term Loans from the Financial
Institutions/Banks.
The funding for the cogeneration1plant costing Rs. 4400.00 Lakhs
is envisaged by obtaining Rs. 3080 Lakhs from IREDA, Rs 440.00
Lakhs from promoter’s contribution and Rs. 880 Lakhs from sugar
development fund.
M/s. KPR Sugars Limited (NSL) industry registered handled by
the Indian Companies Act, 1956, initially as the Private Limited
industry, vide registration certificate number 08/19340 of 1995
dated 06.12.1995 by the named of industry in Karnataka,
Bangalore, Afterward, the industry has been converted into Public
Limited Company vide Certificate of Incorporation dated
15.02.2002 by ROC, Karnataka, Bangalore
The unit was originally established in the year 1997-98 as a
modern Khand sari Sugar unit with a devastating capable of 500
tons of cane in a day and later converted into white crystal sugar
unit. This is one amongst the earliest Khand sari unit in the
country, which started with a new technology like:

10
 a) High pressure boiler (32.0 ATA)
b) Various impact weight evaporator framework with
falling – film evaporator and furthermore with
hostage control age.
In this way making utilization of the Government of India's
changed1approach, vide Govt. of India warning DCS/S/14/DTD
02-06-1998, which permitted1Khandasari sugar units to use
vacuum system, they modernized the unit quickly by adding
vacuum pans and vacuum evaporators.

The capacity of the plant was increased in stages to its present

capacity of 1250 TCD during 2005-06. Now the plant
has1increased to 7500 TCD.(2008-2010).

The plant runs efficiently and is self1sufficient in fuel and power. It

has recorded an average sugar recovery of over 11 percent
during 2008-2009 crushing1season.

M/s. KPR Sugar Litd. Now proposes to expand the sugar factory
from the existing dimensions of 7500 TCD to 15000 TCD by
adding a new plant of 7500 TCD, retaining the existing plant also.

Also 62 MW Cogen Power Plant is part of the expansion. The

project appraisal was done by Mitcon1Consultancy1Services
Limited, Pune.
11
1.2 NEED FOR THE STUDY
This project report is also concerned with marketing research.
The report deals with “A Study on Customers satisfaction towards
KPR Sugar Company limited with reference to Karnataka state”,
attempts have been made to analyze marketing situation and
marketing problems confronted and also Customers survey has
been undertaken for analyzing their opinions towards KPR Sugar
Company. Suggestions have been given for adopting suitable
marketing programs ensuring fair return on the capital invested on
one hand and Customer satisfaction on the other hand

1.3 SCOPE AND SIGNIFICANE OF THE STUDY

This study is on Customers satisfaction towards KPR Sugar
Company with reference to Karnataka state. Because, as most of
the company Customers are spread over Karnataka state. This
study attempts to bring about details regarding history,
fundamental concepts. And this attempts to look into the profile of
KPR sugar company Private Limited, market share of different
brands of sugar companies, and dealer’s opinion about KPR
sugar company product. In this research, only some of the leading
Customers in Karnataka state. Especially in Karnataka Bangalore,
ballary, tumkur and Mysore have been taken into consideration
because the competition lies in between these Customers and
hence it will be easy for me to study their opinions towards KPR
Sugar Company

12
 1.4 OBJECTIVES OF THE STUDY
❖ The primary goal of the examination is to think about the
Customer's fulfillment towards sugar process industry. This
examination could be useful for sugar process industry in
enhancing its association with Customers.

✓ To think about the different variables, which influence the level of

Customer fulfillment.

✓ To assess the sentiment of the Customers around an industry and

their development of the business.

✓ Discoveries of the investigation to know the Customer opinion and

satisfaction toward KPR sugar company.

✓ To examine performance of KPR sugar company in the market.

✓ To determine the factor that influence on Customer decision.

✓ To give effective suggestions to improve the market position of

company.

✓ To examine the sales performance, degree of competition and

market trend of KPR sugar company

13
1.5 STATEMENT OF THE PROBLEM
Problem discovery is the first stage of any decision making and it
is the main objective of monitoring research. It is the condition
causing state of unrest. Identification of the problem is one of the
main objectives of research. This study has been conducted to
know the Customers Opinions and satisfaction towards KPR
sugar company limited with reference to Karnataka state. The
present study is conducted to find out the main problem faced by
the Customers, and the Customers’ satisfaction and opinion
towards the company rules, regulations, policy toward its
customers. And opinion about service provided by the company.
So, this study is conducted to determine the brand loyalty and key
driving forces to opinions of Customers

14
 CHAPTER – 2
REVIEW OF LITERATURE
• Oliver (1999) 1 outlined, "Satisfaction as pleasant fulfilment.
Satisfaction is that the customers sense that consumption
provides outcomes5against a customary of delight versus
chafe

• Pakola et al. (2003) surveyed Finnish customer-purchasing

motives on one hand and factors poignant operator
alternative on alternative the opposite and therefore the
result indicates that audibility; worth and other connected
factors square measure thought to be the most- necessary
within the alternative of the mobile service supplier.

• Kotler (2006) also noticed that fulfillment could be a perform

of seen execution and desires that recognizes sentiments of
somebody resulting from examination a merchandise
perceived performance in reference to his/her expectations

• Anderson et al.(1997) The position1of the conception is

mirrored by its inclusion within the promoting conception that
prime client satisfaction ratings square measure wide
believed to be the simplest indicator of a company future
profit

• Anderson et al., (1994) happy customers square measure a

lot of willing to get the advantages they receive and square

15
 measure a lot of possible to be tolerant of will increase in
worth. this means high margins and client loyalty. Otherwise,
it'll cause client flip over, high replacement prices and high
client acquisition prices

• Prahlad and Ramaswamy (2000)4 have justified states that

consumers/customers square measure dynamical the
dynamics of the marketplace. The market has become a
forum within which customers play a full of life role in making
and competitive for price. Customers are getting a brand-
new supply of competency for the corporation.

• Oliver (1987) outlined client satisfaction as associate degree

outcome of a purchase/ usage expertise would seem to be a
very important variable within the chain of purchase
expertise linking product choice with alternative post
purchase phenomena as well as favorable spoken and client
loyalty.

• Goodman et al (1995) inspected the connections among

levels of association amongst clients and providers, client’s
assessments of center and fringe factors in their exchanges
and clients and those less concerned. Peripheral aspects,
comparable to provider responsiveness to client inquiries,
perceived to influence however customers evaluated a core
product similarly as their overall satisfaction

16
 CHAPTER – 3
RESEARCH METHODOLOGY
3.1 RESEARCH METHODOLOGY
❖ Research infers the examination and investigating learning
to get the new thoughts.
❖ Research technique is a method for tackling the
examination issue efficiently.
❖ Research Method and Research Methodology, these are
two unique yet related terms.
❖ Research Method is a piece of Research philosophy.
❖ This says the exploration configuration relies on some
normal plan questions like what to consider, for what reason
to contemplate, where to examine and what kind of
information is required.
❖ The need is to take after the deliberate well-ordered way to
deal with take care of an exploration issue.

3.2 RESEARCH INSTRUMENTS

a. Google forms.

b. Phone calls

c. Meeting persons

17
3.2.1 DESCRIPTIVE RESEARCH DESIGN

Descriptive research aims to describe a population, situation, or

phenomenon accurately and systematically. It can answer what,
where, when and how questions, but not why questions. A
descriptive research design can use a wide variety of research
methods to investigate one or more variables.

3.3 SAMPLING TECHNIQUE

Sample design is the theoretical basis and the practice mean by
generalizing from characteristics of relatively few of the
comprising population. It is the method by which the sample is
chosen.
3.3.1 JUDGEMENT SAMPLING
Judgment sampling, also referred to as judgmental sampling or
authoritative sampling, is a non-probability sampling technique
where the researcher selects units to be sampled based on his
own existing knowledge, or his professional judgment.
3.3.2 AREA SAMPLING
Area sampling is a method of sampling used when no complete
frame of reference is available. The total area under investigation
is divided into small sub-areas which are sampled at random or
according to a restricted process (stratification of sampling).
3.3.3 SAMPLING TECHNIQUE ADOPTED

Nonprobability method: Judgment sampling and Area sampling

18
3.4 SAMPLE SIZE
A sample of 100 respondents was taken as sample respondents
for the purpose of study. The respondents were selected at
random.
3.4.1 SAMPLE TARGETED PEOPLE
My survey targeted people are both Men and Women at the age
group of [18-60]

3.5 SOURCES OF DATA

Study is successfully completed when the data available is
appropriate and adequate.
3.5.1 Primary data
The essential information was gotten from the appropriate
responses that respondents gave in the organized survey. A
phone meet was directed with the assistance of a survey. The
survey contained 17 inquiries with both open finished and shut
finished inquiries. The 32 respondents were requested to give
their plain sentiment with respect to the concerned issue and
respondents have given profitable data. To accumulate related
data with respect to sentiments, the investment of Customer is
essential. Accordingly, for this investigation, the specialist picked
to accumulate supportive data from 50 Customer. Because of
different research requirements, for example, time and spending
plan, the analyst chose to utilize a littler example estimate. Every
one of the respondents are sugar Customer considered for the
investigation. Essential information is additionally gathered from

19
the officials by methods for casual meetings and visual
perceptions.
3.5.2 Secondary data
Optional information is gathered from organization sites and
broachers. For gathering optional information scientist utilized
web, magazines, daily papers, and different books. Analyst
likewise counseled resources for getting significant data

3.6 STRUCTURE OF THE QUESTIONNAIRE

The questionnaire follows a simple and basic layout. It is made
easy for the participants to respond to the questionnaire without
any delay or confusion. The set of question and the answer
options present in the questionnaire are predetermined and are
constructed by me based on general questions regarding the
main topic. The structure of questionnaire used in this project is
as follows.
3.6.1 QUESTIONNAIRE FRAMEWORK
1. Name
2. Age
3. qualification
4. Gender
5. Salary
6. Where they get sugar from?

20
 7. How was the quality/variety of sugar from where you used to
buy?
8. Is the cost is affordable?
9. Is the sugar clean?
10. How much sugar in your family consumes in one month?
11. Will you recommend it to your neighbours?
12. How famous is KS sugar packets in your area?
13. Are KS sugar packets available in the market?
14. Would you continue to buy KS sugar packets if its prices rise
to 10%?
15. Most important factors affecting the production of sugarcane.

3.7 HYPOTHESIS
❖ The financial efficiency ratios have no significant variation
among the companies and among the years.
❖ The financial strength is the same for all the sugar
companies.
❖ The profitability ratios have no significant variation among
the companies and among the years
❖ The profitability ratios are not affected by leverage ratios;
turnover ratios, liquidity ratios, size, age, and vertical
integration

21
3.7.1 ANALYTICAL TOOLS
1. Salary
2. Customer recommendations
3. Cost
4. Quality of sugar
5. Weather conditions
6. Period of payments in one month
7. Satisfaction of payments through bank

22
 CHAPTER – 4
DATA ANALYSIS AND INTERPRETATION
The following consist of the data analysis and interpretation of my
questionnaire:
4.1 PERCENTAGE ANALYSIS
Age wise classification of the respondents
Chart No 4.1

Inference
Majority 26% of the respondents of my questionnaire belong to
the age of 20
Table No 4.1

AGE NO OF RESPONDENTS PERCENTAGE

Below 18 2 2.8%
18-20 55 75.3%
21-25 15 20.5%
Above 25 1 1.4%
Total 73 100%

23
Interpretation
From the above table, it is interpreted that 2.8% of respondents
are of age group Below 18, 75.3% of them belong to age group of
18-20, 20.5% belong to the age group 21-25 and 1.4% of the age
group belong to above 25.

Chart No. 4.2

Inference
Majority 62% of the respondents of my questionnaire are
students.
[2]Qualification wise classification of respondents
Table No. 4.2

QUALIFICATION NO OF RESPONDENTS PERCENTAGE

STUDENTS 62 84.9%
TEACHER 1 1.4%
EMPLOYEE 2 2.7%
BUSINESSMAN 4 5.5%
OTHER 4 5.5%
TOTAL 73 100%

24
Interpretation
From the above table, it is interpreted that 84.9% of respondents
are of students,1.4% of them belong to teacher, 2.7%of them
belong to employee,5.5% of them belongs to businessman and
5.5% of them are others.

CHART NO 4.3

Inference
Majority 43% of the respondents of my questionnaire are female.
[3] Gender of the Respondents
Table 4.3

GENDER No of Respondents Percentage

Male 30 41.1%
Female 43 58.9%
Total 73 100%

25
Interpretation
From the above table, it can be interpreted that out of the option
given 41.1% of respondents are male, 58.9% of respondents are
female.

Chart no 4.4

Inference
Majority 58% of respondents won’t get any for the salary.
[4] Showing often the respondents of salary
Table 4.4

Salary No of Percentage
respondents
10k-20k 7 9.6%
20k-30k 4 5.5%
30k-40k 3 4.1%
40k-50k 0 0%

26
More than 50k 1 1.4%

None 58 79.5

Total 73 100%

Interpretation
From the table given below, 9.6% of the respondents get salary
up to 10k-20k, 5.5% of them get 20k-30k, 4.1% of them get 30k-
40k, 0% of them get 40k-50k, 1.4% of them get more than 50k
and 79.5% of them won’t get any salary

Chart 4.5

Inference
Majority 41% of the people buy sugar from supermarket.

27
[5] Sugar buying preferences
Table 4.5

Factor No of respondents Percentage

Supermarket 41 56.2%
Big bazaar 2 2.7%
Local general 28 38.4%
stores
Through online 2 2.7%
Total 73 100

Interpretation
56.2% of the respondents buy sugar from supermarket, 2.7%
from big bazaar,38.4% from local general stores and 2.7% are
from online

Chart 4.6

28
Inference
Majority 51% of the respondents are identified that their variety of
sugar is good
[6] Identification of sugar quality
Table 4.6

Quality No of respondents Percentage

Good 51 69.9%
Poor 0 0%
Average 18 24.7%
Excellent 4 5.5%

Total 73 100%

Interpretation
69.9% of the respondents identified their sugar is good, 0%.of
them said poor quality,24.7% of them identified average quality
and 5.5%of them identified excellent quality

29
Chart 4.7

Inference
Majority of 66% of respondents get sugars with affordable cost
[7] Cost affordability checking
Table 4.7

Affordable cost No of respondents Percentage

Yes 66 90.4%
No 7 9.6%
Total 73 100%

Interpretation
In this table, 90.4% of the respondents verified that cost is
affordable for them and 9.6% of the respondents are not satisfied
with their cost of sugar

30
Chart 4.8

Inference
Majority of 67% of the respondents get clean sugars
[8] Checking sugar cleanliness
Table 4.8

Clean sugar No of respondents Percentage

Yes 67 91.8%
No 6 8.2%
Total 73 100%

Interpretation
From this table, 91.8% of the respondents get clean sugars and
8.2% of people of my respondents won’t get clean sugar on their
area

31
Chart 4.9

Inference
Majority of 28% of the respondents said that their family
consumes 2kg sugar in a month.
[9] Gathering information about sugar consuming in home.
Table 4.9

Factors No of respondents Percentage

1kg 12 16.9%
2kg 28 39.4%
3kg 16 22.5%
5kg 9 12.7%
More than 5kg 6 8.5%
Total 73 100%

32
Interpretation
From this table, 16.9% of the respondents use 1kg of sugar in a
month,39.4% of them use 2kgs per month,22.5% of them use
3kgs per month,12.7% of them use 5kgs per month and 8.5% of
them uses more than 5kg of sugar.

Chart 4.10

Inference
Majority of 41% of the respondents said that they will inform to
their neighbours .
[10] Sharing with neighbours.
Table 4.10

Factors No of respondents Percentage

Yes 41 56.2%
No 7 9.6%
May be 25 34.2%
Total 73 100%

33
Interpretation
From this table,56.2% of the Respondents said that they will
share information about sugar ,9.6% said no for sharing and
34.2% of them said they might think of sharing.

Chart 4.11

Inference
Majority of 42% of the respondents said that KS sugar packets
are not much famous in their area.
[11] checking of how famous KS sugar packets are .
Table 4.11

Factors No of respondents Percentage

Not much 42 57.5%
Very much 3 4.1%
Much famous 7 9.6%

34
Not at all 21 28.8%
Total 73 100%

Interpretation
From this table, 57.5% of the respondents had fought that KS
sugar packets are not much famous in their area,4.1% of them
said that KS sugar packets are very much famous,9.6% of them
said not much famous and 28.8 of them said Not at all famous

Chart no 4.12

Inference
Majority of 36% of the respondents said that they can’t occupy the
sugar packets

35
[12] Availability of sugar packets
Table 4.12
Factors No of respondents Percentage
Yes 15 20.5%
No 36 49.3%
Not always 22 30.1%

Total 73 100%

Interpretation
From this table, 20.5% of the respondents are getting KS sugar
packets,49.3 % of them are not getting it and 30.1% of them don’t
get regularly

Chart 4.13

36
Inference
Majority of 31% of the respondents said that they might think of
buying KS sugar packets on the increment of prices.

[13] Increment of prices up to 10%.

Table 4.13

Factors No of respondents Percentage

Yes 13 18.3%
No 27 38%
May be 31 43.7%
Total 71 100%

Interpretation

From this table, 18.3% of the respondents would buy after

increment ,38%of them won’t buy at all and 43.7% might think of
buying

37
Chart 4.14

Inference

Majority of 48% of the respondents said that production of sugar

can affect in all the above factors

[14] Affection of sugar in different climatic changes

Table 4.14

Factors No of respondents Percentage

Weather 16 21.9%

Rain 2 2.7%

Irrigation 1 1.4%
Pesticide 6 8.2%
All the above 48 65.8%
Total 100 100%

38
Interpretation

From this table 21.9% of the respondents said it will affect in

weather condition,2.7% of them told in rain condition,1.4% of
them told in irrigation condition,8.2% of them told in pesticide
condition and 65.8% of them told it will affect in all the above
conditions

39
 CHAPTER 5
FINDINGS, LIMITATIONS, SUGGESTIONS & CONCLUSIONS

From the questionnaire, the following points are found and

noted:

5.1 Findings

1. Regardless of the way that there is unmistakable grouping of

Sugar Cane yet 73% of the respondents from the people and
are mostly aged between 19 and 20.

2. From the review of graph 2 we have known that all the

customers came under student category.

3. Gender responses indicates that 58.9% female and 41.1%

male.

4. From the responses we guided that 56% of my customer

preferred to get sugar from the supermarket and 38% from
the local general stores ,but not from the big bazaar or
through online.

5. From the customer field ,69% have felt that the quality
/variety of the sugar from where they used to buy is good,
and 24% have felt that their sugar quality is average.

6. From the customer section , 90% have said that they can
afford sugar packets with ease and 10% can’t afford
themselves

7. 91% of customer get the sugar as clean and hygiene and

9% didn’t felt their sugar they buy are clean.
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 8. From the responses guide ,38% of customers family
consume 2 kg of sugar in their home,21% consumes
3kg,12% consumes 5kg of sugars, and 8% consumes more
than 5kg of sugars in their home

9. 18% of customer would buy their sugar instead of rising in

prices up to 10% ,and 38% will not buy at all , and 43%
majority of them shall think of buying a sugar packet when
the price will rise to some extent.

10. In the production of sugarcane 66% of customer said

that it could affect in all conditions, whether in weather or
rain or irrigation or in pesticide

SUGGESTIONS

• The industry can give planning office to Customers to the

age of sugar stick

• The industry can offer higher rates of sugar stick.

• The industry can add latest advancement to improve the

recovery of sugar stick.

• The business can grow the measure of cash related help

given to the Customers.

• The industry can supply pesticide for the age of sugar stick
to Customers at more concessional rate.

• The direct of the laborers of the business with the Customers

should be better.

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 LIMITATIONS

• The investigation was constrained to a particular number of

respondents, which did not cover the entire populace, so this
can't be an aggregate feeling of the considerable number of
Customers.

• It was directed just for one month and it is a period bound

examination and the profundity investigation is restricted.

• As it was a period bound examination, the scope of data in

discovering the Customer fulfillment is constrained by
various inquiries

CONCLUSION

• A point by point consider has been coordinated to recognize the

satisfaction of the Customers towards Sugar Mill Industry, KPR.
The examination revealed the distinctive parts of Customers
satisfaction from the point by point contemplates drove, it is
obviously appreciated that there is a prompt association between
Customers satisfaction and riding execution of Sugar Mill
Industry, KPR. The examination reveals about the satisfaction of
the Customers towards Sugar1Mill Industry, KPR and the factors
that affect satisfaction.

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