Model curriculum for UG Degree in BBA

Model Curriculum for UG Degree

in
Bachelor in Business Administration (BBA)

ALL INDIA COUNCIL FOR TECHNICAL EDUCATION

NELSON MANDELA MARG, VASANT KUNJ, NEW DELHI – 110070
 GENERAL COURSE
STRUCTURE
&
CREDIT DISTRIBUTION
 Model curriculum for UG Degree in BBA

Semester wise Structure and Curriculum for UG Course in BBA

SEMESTER - I
SEMESTER - I
Course
S. No. Course Title L T P Credit
Code
3 WEEKS COMPULSORY INDUCTION PROGRAM (UHV-I)

Principles and Practices of

1 CC101 3 1 0 4
Management
2 AEC101 Business Communication-I 1 1 0 2
3 CC102 Financial accounting 3 1 0 4
4 CC103 Business Statistics and Logic 3 1 0 4
5 AEC102 General English 1 1 0 2
6 MDE101 Indian Knowledge System^ 2 0 0 2
Environmental Science and
7 VAC101 2 0 0 2
sustainability

Additional Course - Indian or

8 AEC103 Foreign Language 1-1-0)) 1 1 0 0*
[optional course]*

TOTAL 20

SEMESTER II
Course
S. No. Course Title L T P Credit
Code
1 CC201 Human Behaviour and Organization 3 1 0 4

2 CC202 Marketing Management 3 1 0 4

3 CC203 Business Economics 3 1 0 4
4 SEC201 Emerging Technologies and application 1 0 2 2
5 MDE201 1 1 0 2
Media Literacy and Critical Thinking

6 VAC201 Indian Constitution 2 0 0 2

7 AEC201 Business Communication-II 1 1 0 2

Additional Course - Indian or Foreign

8 AEC202 1 1 0 0*
Language (1-1-0)) [optional course]*
TOTAL 20

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 Model curriculum for UG Degree in BBA

SEMESTER III
S. Course
No. Code Course Title L T P Credit

1 CC301 Cost and Management Accounting 3 1 0 4

2 CC302 Legal and Ethical issues in business 0 4
3 1
3 CC303 Human Resource Management 3 1 0 4
4 MDE301 Indian Systems of Health and 1 1 0 2
Wellness
5 SEC301 Management Information System 2 0 4 4
(MIS)
6 VAC301 Yoga/Sports/NCC/NSS/Disaster 0 0 4 2
Management
TOTAL 20

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 Model curriculum for UG Degree in BBA
SEMESTER IV
S. Course
Code Course Title L T P Credit
No.
1 CC401 Entrepreneurship and Startup Ecosystem 1 1 0 2

2 CC402 Operations Management 3 1 0 4

3 CC403 Financial Management 3 1 0 4

4 CC404 Business Research methodology 3 1 0 4

5 VAC401 Business environment and public 2

policy [2-0-0] or
Enterprise System and platforms [0-1-2]
or
Geo Politics and impact on
business [2-0-0] or
Public Health and management [2-0-0]

6 CC405 International Business 2 0 0 2

7 SEC401 Design Thinking and Innovation 1 1 0 2

TOTAL 20

SEMESTER V
S. Course
Course Title L T P Credit
No. Code
1 CC501 Strategic Management 3 1 0 4

2 CC502 Logistics and Supply Chain 3 1 0 4

Management

3 DSEXXX Discipline Specific Electives - I 4

4 DSEXXX Discipline Specific Electives - II 4

5 SEC501 Internship/capstone Project (refer - - - 4

Appendix -4)
6 SEC502 Major Project [ evaluation in sixth - - - 0
semester (refer Appendix -5)

7 DSE* Discipline Specific Elective (Audit 3 1 0 0

Course)

TOTAL 20

SEMESTER VI
S. Course
Course Title L T P Credit
No. Code
1 CC601 Project Management 3 1 0 4

2 CC602 Business Taxation 2 0 0 2

 Model curriculum for UG Degree in BBA
3 DSEXXX Discipline Specific Electives - III 4

4 DSEXXX Discipline Specific Electives - IV 4

5 SEC601 Corporate Governance 2 0 0 2

6 SEC602 Major Project [Initiated in 5 th - - - 4

Semester] (refer Appendix -5)

7 DSEXX* Discipline Specific Elective (Audit 3 1 0 0

Course)

TOTAL 20
 Model curriculum for UG Degree in BBA

SEMESTER – I
Principles and Practices of Management
Principles and Practices of 4L:0T:0P 4Credits
CC101 Management
Course Content:

Unit 1: Introduction to Management

Definition, nature, and significance of management, principles of management,
management and administration, levels of management, role of managers and
managerial skills; Evolution of management thought: Classical, Behavioral,
Quantitative, Systems, Contingency and Modern approaches; Management as a
science and an art; Functions of management: Planning, organizing, leading, and
controlling

Unit 2: Planning, Organizing and Staffing

Nature, Importance and Purpose of planning in management; Types of plans:
Strategic, tactical, operational ; Planning process and techniques ; Decisionmaking-
Importance and steps, decision making models and tools; Organizational structure
and design; types of organizational structures: Functional, divisional, matrix;
Authority, responsibility, and delegation, Centralization Vs Decentralization of
authority and responsibility – Span of Control; Coordination and integration, MBO
and MBE; Nature and Importance of staffing – Process of selection and recruitment

Unit 3: Leading, Directing and Controlling

Meaning and nature of directing, Leadership theories (trait, behavioral,
contingency, participative, charismatic, transformational, level-5 leader),
Motivation theories and practices (Maslow, Herzberg two factor, McGregor’s theory
x & theory y), Hawthorne effect, Communication (meaning and importance) in
management, Team building and group dynamics; Controlling-meaning and steps
in controlling, control process and systems, essentials of sound control system,
methods of establishing control, types of control; Performance measurement and
management.

Unit 4: Startegic Mangement, Ethics and Social Responsibility

Overview of strategic management, SWOT analysis and strategic formulation,
Implementing and evaluating strategies. Ethical issues in management, Corporate
social responsibility (CSR), Sustainable management practices.

Text Books (Latest Editions):

1. Rao, V. S. P. Management Principles and Applications. Taxmann

2. Publications.
3. Bright, D. et al. Principles of Management. OpenStax Textbooks, Houston
4. Kapoor, Premvir, Principles of Management, Khanna Book Publishing.
 5. Jones, G. R., and George, J. M. Essentials of contemporary management.New
York, NY: McGraw-Hill Education.
6. Robbins, S. P. & Coulter, M. A. Management. Pearson.

AEC101 Business Communication-I 1L:1T:0P 2 Credits

Course Content:

Unit 1: Introduction to Communication in Organizations

Introduction to Business Environment and Communication, Models of
communication, Basics of Communication (types, channels and barriers), 7Cs of
communication, Formal and informal communication, Listening Skills,
communication on social media platforms.

Unit 2: Written Communication

Planning and executing different types of messages, emails, formal letters (Planning
& Layout of Business Letter) and informal messages on e-platforms, negative
messages: indirect & direct negative messages; Persuasive messages, request letters
to various stakeholders, Sales Letters, Complaint & Follow up Letters, Promotion
Letters, Job application Letters, cover letters, resume, Resignation Letters.
Unit 3 - Interpersonal Communication

Team communication, managing communication during online meeting,

communication with virtual team, communication in gig economy; Presentation
skills (Verbal and non-verbal); Powerpoint presentation skills;
Infographics, introduction to contemporary alternatives (such as- Prezi,Visme,
Microsoft Sway, Zoho)

Unit 4 - Digital Communication

Social media and individual, social media & organizations, Media Literacy; Strong
Digital communication skills – email, instant messaging, video conferencing, e-
meetings, Digital collaboration, digital citizenship –digital etiquettes &
responsibilities; introduction to personal and organizational websites.

Text Books (Latest Editions):

1. AICTE’s Prescribed – Communication Skills in English, Khanna Book
Publishing.
2. Lesikar, R.V. & M.E. Flatley,“Business Communication: Connecting in a
Digital World”, McGraw-Hill Education.
3. Murphy, H. A., Hildebrandt, H. & Thomas, J.P., Effective Business
Communication. McGraw Hill.
4. Mukerjee H. S., Business Communication: Connecting at Work. Oxford
Publication
5. Boove, C.L.,Thill, J. V. & Raina, R. L, Business Communication Today,
Pearson.
 Model curriculum for UG Degree in BBA

CC102 4L:0T:0P 4 Credits

Financial Accounting
Course Content:

Unit– I: Introduction to Accounting, Accounting system and process

Meaning, Need for accounting and accounting information system, Stakeholder using
accounting information, Qualitative aspects of financial accounting, Accounting standards
in India and International (outline), Branches of Accounting, Types of Business
Organisations, Accounting taxonomy, Accounting concepts and conventions, Accounting
concept of income and expenditure, Classification of capital and revenue- expenditure and
income, accounting equation of assets equals capital and liabilities, accounting process,
contingent assets and liabilities, Fictitious assets.
Unit – II: Recording transactions and Trial balance
Transactions -nature, Entry in Journal, Purchases, sales, Returns, Receivables, and
payables, Inventory, Depreciation and amortizations, reserves, Intangible assets
accounting, GST transactions, Entry in Ledger, Accounting accuracy through Trial balance,
correction of errors.
Unit – III: Final Accounts

Preparation of Trading and Profit and Loss account, cash books, and Balance Sheet of sole
trading concerns, importance of disclosures in final accounts
Unit - IV: Company Final Accounts
Introduction to company – kinds, share capital, issue of shares, schedules to accounts,
Financial statements as per Companies Act- 2013, Provisions as to Preparation of Financial
Statements, Preparation of Income statement and Balance sheet (horizontal and Vertical).
Green Accounting and Sustainable Reporting- Need and objectives, Sustainability reporting
need and methods, data collection, analysis for sustainable reporting to improve value of
business, IFRS Financial sustainability disclosure standards.
Text Books (Latest Editions):

1. Jain S.P.,& Narang K L. . Basic Financial Accounting I, New Dehli, Kalyani publishers.
2. Kimmel, Financial accounting, Wiley Publications
3. Gupta, A.. Financial Accounting for Management: An Analytical Perspective, Noida, Pearson
Education.
4. S.N. Maheshwari, and. S. K. Maheshwari. Financial Accounting. Vikas Publishing House, New
Delhi.
5. Ashish k Battacharya, Essentials of financial accounting for BusinessManagers, Six, PHL
learning.
6. Accounting for sustainability: www.ifac.org
7. Peter Bartelmus, E K Seifert, Green Accounting, London, Routledge Publications
8. IFRS sustainability standards: www.ifrs.org

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 Model curriculum for UG Degree in BBA
CC103 3L:1T:0P 4 Credits
Business Statistics and Logic
Unit – I: Measures of Central Tendency, Dispersion, Measures of Skewness
and Kurtosis

Classification and tabulation of data, frequency distribution, diagrams and graphs,

measure of central tendency- arithmetic mean, weighted arithmetic mean, median,
mode, geometric mean and harmonic mean (theory only) and meaning of partition
values- quartiles, deciles, percentiles, measures of dispersion - range, quartile
deviation, mean deviation from mean and median, standard deviation and coefficient
of variation.

Skewness - meaning, difference between dispersion and skewness, Karl Pearson’s

and Bowley’s measures of skewness, concept of kurtosis, types of kurtoses and
importance.

Unit – II: Correlation and Regression

Meaning, definition and use of correlation, covariance, scatter diagram, types of

correlation, Karl Pearson’s correlation coefficient, Spearman’s Rank correlation
coefficient, probable error. regression- meaning and utility of regression analysis,
comparison between correlation and regression, regression lines –x on y, y on x,
regression equations and regression coefficients. meaning,

Unit – III: Probability and Probability distributions

Introduction to probability, basic concepts of probability- classical definition,

addition and multiplication rules, probability distributions – binomial, poisson and
normal distributions, expected value.

Unit–IV: Introduction to Logic

Number series, coding decoding and odd man out series, direction sense test, seating
arrangements – linear and circular, blood relations, arithmetic and geometric
progressions, Inductive and deductive reasoning.

Practical Component:

Understanding basic concepts of statistics is possible by incorporating data sets

from real life situations. In every unit one hour could be set aside to handle realistic
data such as number of steps taken on a day, daily expenditures of students, air

quality index in various months in various cities, stock prices etc. using EXCEL and
make their interpretations. Students may make short presentations of their analysis
to add to the learning experience.

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 Model curriculum for UG Degree in BBA

Readings:
Textbooks (Latest Editions):
1. Levin R. I.& Rubin D. S. Statistics for Management. Delhi: Pearson.
2. Pillai & Bagavathi. Statistics, Theory and Practice, S Chand Publishing
3. SP Gupta. Statistical Methods, Sultan Chand and Sons
4. SC Gupta. Fundamentals of Statistics, Himalaya Publishing House
5. Sharma, Gupta, The Practice of Business Statistics, Khanna Publishing House.
6. Sharma J.K. Business Statistics, Vikas Publishing HouseReference Research
 Model curriculum for UG Degree in BBA

AEC 102 General English - I 1L:1T:0P 2 Credits

Course Content:
Unit- I: Vocabulary Building
The concept of Word Formation, Root words from foreign languages and their use
in English, Acquaintance with prefixes and suffixes from foreign languages in
English to form derivatives, Synonyms, antonyms, and standard abbreviations.

Unit-II: Basic Writing Skills

Sentence Structures, Use of phrases and clauses in sentences, Importance of
proper punctuation, Creating coherence, Organizing principles of paragraphs in
documents, Techniques for writing precisely

Unit- III: Identifying Common Errors in Writing

Subject-verb agreement, Noun-pronoun agreement, Misplaced modifiers, Articles,
Prepositions, Redundancies

Unit- IV: Nature and Style of sensible Writing

Describing, Defining, Classifying, providing examples or evidence, writing
introduction and conclusion, Module V: Writing Practices, Comprehension, Précis
Writing, Essay Writing
Unit-V: Oral Communication (This Module involves interactive practice
sessions in Language Lab)
Listening Comprehension, Pronunciation, Intonation, Stress and Rhythm,
Common Everyday Situations: Conversations and Dialogues, Communication at
Workplace, Interviews, Formal Presentations
Unit- VI: Oral Communication (This Module involves interactive practice
sessions in Language Lab)
Listening Comprehension, Pronunciation, Intonation, Stress and Rhythm,
Common Everyday Situations: Conversations and Dialogues, Communication at
Workplace, Interviews, Formal Presentations

Text/Reference Books (Latest Editions):

1. AICTE’s Prescribed Textbook: Communication Skills in English (with Lab
Manual), Anjana Tiwari, Khanna Book Publishing Co.,
2. Effective Communication Skills. Kul Bhushan Kumar, Khanna Book
Publishing,
3. Practical English Usage. Michael Swan. OUP.
4. Remedial English Grammar. F.T. Wood. Macmillan.
5. On Writing Well. William Zinsser. Harper Resource Book.
6. Study Writing. Liz Hamp-Lyons and Ben Heasly. Cambridge University Press.
7. Communication Skills. Sanjay Kumar and PushpLata. Oxford University Press.

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 Model curriculum for UG Degree in BBA

8. Exercises in Spoken English. Parts. I-III. CIEFL, Hyderabad. Oxford University

Press.

Alternative NPTEL/SWAYAM Course:

S.No. NPTEL/SWAYAM Course Instructor Host Institute
Name

1 English language for Prof. Aysha iqbal IIT MADRAS

competitive exams

2 Technical English for Prof. Aysha iqbal IITM

engineers

MDE 101 Indian Knowledge System 2L:0T:0P 2 Credits

*For Detailed Course Refer APPENDIX – 2

********

VAC 101 Environmental Science and 2L:0T:0P 2 Credits

Sustainability

Course Content:

Unit 1: Understanding Environment, Natural Resources, and Sustainability

Fundamental environmental concepts and their relevance to business operations;

Components and segments of the environment, the man-environment
relationship, and historical environmental movements. Concept of sustainability;
Classification of natural resources, issues related to their overutilization, and
strategies for their conservation. Sustainable practices in managing resources,
including deforestation, water conservation, energy security, and food security
issues. The conservation and equitable use of resources, considering both
intergenerational and intergenerational equity, and the importance of public
awareness and education.
Unit 2: Ecosystems, Biodiversity, and Sustainable Practices

Various natural ecosystems, learning about their structure, functions, and

ecological characteristics. The importance of biodiversity, the threats it faces, and
the methods used for its conservation. Ecosystem resilience, homeostasis, and
carrying capacity, emphasizing the need for sustainable ecosystem management.

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 Model curriculum for UG Degree in BBA

Strategies for in situ and ex situ conservation, nature reserves, and the
significance of India as a mega diverse nation.

Unit 3: Environmental Pollution, Waste Management, and Sustainable

Development

Various types of environmental pollution, including air, water, noise, soil, and
marine pollution, and their impacts on businesses and communities. Causes of
pollution, such as global climate change, ozone layer depletion, the greenhouse
effect, and acid rain, with a particular focus on pollution episodes in India.
Importance of adopting cleaner technologies; Solid waste management; Natural
and man-made disasters, their management, and the role of businesses in
mitigating disaster impacts.

Unit 4: Social Issues, Legislation, and Practical Applications

Dynamic interactions between society and the environment, with a focus on

sustainable development and environmental ethics. Role of businesses in
achieving sustainable development goals and promoting responsible
consumption. Overview of key environmental legislation and the judiciary's role
in environmental protection, including the Water (Prevention and Control of
Pollution) Act of 1974, the Environment (Protection) Act of 1986, and the Air
(Prevention and Control of Pollution) Act of 1981. Environmental justice,
environmental refugees, and the resettlement and rehabilitation of affected
populations; Ecological economics, human population growth, and demographic
changes in India.

Readings:

Text Books (Latest Editions):

1. Poonia, M.P. Environmental Studies , Khanna Book Publishing Co.
2. Bharucha, E. Textbook of Environmental Studies, Orient Blackswan Private Ltd.
3. Dave, D., & Katewa, S. S. Text Book of Environmental Studies. Cengage
Learning India Pvt Ltd.
4. Rajagopalan, R. Environmental studies: from crisis to cure , Oxford University
Press.
5. Miller, G.T. & Spoolman S. Living in the Environment. Cengage.
6. Basu, M., & Xavier Savarimuthu, S. J. Fundamentals of environmental studies.
Cambridge University Press.
7. Roy, M. G. Sustainable Development: Environment, Energy and Water
Resources. Ane Books.
8. Pritwani, K. Sustainability of business in the context of environmental
management. CRC Press.
9. Wright, R.T. & Boorse, D.F. Environmental Science: Toward A Sustainable
Future

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 Model curriculum for UG Degree in BBA

10. (13th ed,). Pearson.

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 Model curriculum for UG Degree in BBA

SEMESTER –II

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 Model curriculum for UG Degree in BBA
SEMESTER –II
CC201 Human Behaviour and 4L:0T:0P 4 Credits
Organization
Course Content:
Unit 1: Introduction to Human Behavior and Organization
Meaning, importance, and historical development of organizational behavior;
Factors influencing organizational behavior; Contributing disciplines of OB; OB
models

Unit 2: Individual Behavior

Foundations of Individual Behavior; Personality- Determinants of personality, Type
A and B, Big Five personality types, stages of personality development;
Attitude - components, job-related attitudes; Learning- concept, theories, and
reinforcement; Perception - concept, perceptual process, factors influencing
perception; Values - concept and types: terminal values and instrumental values.
Motivation – Concept, importance, and theories of motivation- Early Theories of
motivation (Need Hierarchy, Theory X and Theory Y, Two Factors Theory);
Contemporary Theories of motivation (Self-Determination Theory, Goal-setting
Theory, Reinforcement Theory, Self-efficacy Theory).
Unit 3: Group &Team Behaviour
Groups and Work Teams: Concept: Five Stage model of group development;
Groupthink and shift; Indian perspective on group norms, Group, and teams; Types
of teams; Creating team players from individual building. Individual & Group
conflict; e-teams.
Unit 4: Leadership & Power
Leadership: Concept; Trait theories; Behavioral theories (Ohio and Michigan
studies); Contingency theories, Authentic leadership; Mentoring, self-leadership;
Inspirational Approaches (transformational, charismatic): Comparison of Indian
leadership styles with other countries. Bases of Power.
Organizational Culture : Concept of culture; Impact (functions and liability);
Creating and sustaining culture: Employees and culture; Creating positive and
ethical cultures; Need and importance of Cross-Cultural management, Stress, and
its Management.
Readings:
Text Books (Latest Editions):

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 Model curriculum for UG Degree in BBA
1. Robbins, Stephen - Organizational Behavior Prentice Hall of India Ltd., New
Delhi.
2. Luthans Fred - Organizational Behavior: An Evidence-Based Approach
McGraw Hil Publishers Co. Ltd., New Delhi.
3. Prasad, L.M-Organizational Theory Behavior-Sultan Chand &Sons, New
Delhi.
4. Rao, VS P-Organization Behavior –Himalaya Publishing House.
5. Aswathappa.K.-Organizational Behavior–Himalaya Publishing House,
Mumbai, 18th Edition.

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 Model curriculum for UG Degree in BBA

Marketing Management
CC202 4L:0T:0P 4 Credits

Course Content:

Unit 1:
Introduction: Nature, Scope and Importance of Marketing, Evolution of Marketing;
Core marketing concepts; Company orientation - Production concept, Product
concept, selling concept, Marketing concept, Holistic marketing concept;
Marketing Environment: Demographic, Economic, Political, Legal, Socio cultural,
Technological environment (Indian context); Market and competition analysis,
Market Analysis and Creating and Delivering Customer Value. types of marketing
(B2C, B2G, B2B, C2C)

Unit 2:
Segmentation, Targeting and Positioning: Concept; Levels of Market
Segmentation, Basis for Segmenting Consumer Markets; Consumer Behavior, The
Rise of Consumer Democracy, Stimulus Response Model of Consumer Behavior,
Buyer’s Cultural, Social, Personal, and Psychological Characteristics particularly
in Indian context, Consumer Buying Decision Process, Business Customer’s
Buying Decision Process, and Traditional vs. Experiential Marketing’s View of
Customer
Unit 3:

Product decisions: Concept of Product Life Cycle (PLC), PLC marketing strategies,
Product Classification, Product Line Decision, Product Mix Decision, Branding
Decisions, Packaging & Labelling. Portfolio approach – Boston Consulting Group
(BCG) matrix. Introduction to Brand Management and Innovation and New
Product Development.

Pricing Decisions: Determinants of Price, Pricing Methods (Non-mathematical

treatment), and Adapting Price.

Promotion Decisions: Factors determining promotion mix, Promotional Tools –

Fundamentals of advertisement, Sales Promotion, Public Relations & Publicity
and Personal Selling. Marketing Channel Decision: Channel functions, Channel
Levels, Types of Intermediaries: Wholesalers and Retailers, Introduction to Retail
Management.

Unit 4:

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 Model curriculum for UG Degree in BBA

Marketing of Services: unique characteristics of services, marketing strategies for

service firms – 7Ps. Contemporary issues in Marketing, E-commerce, Digital
Marketing, Ethics and social responsibility in Marketing, Integrated Marketing,
Online Payments, Rural Marketing, Social Marketing, Green Marketing
(Introductory aspects only).

Readings:

Text Books (Latest Editions):

1. Kotler P., Keller K., et al. Marketing Management (16th edition). Pearson
Education Pvt. Ltd.
2. Aaker, D. A. and Moorman Christine., Strategic Market Management: Global
Perspectives. John Wiley & Sons.
3. Shainesh G. Kotler Philip, Keller Kevin, Alexander Chernev, Jagdish N. Sheth |
Marketing Management. Pearson Higher Education
4. Kotler, P., Armstrong, G., and Agnihotri, P. Y. Principles of Marketing (17th edition).
Pearson Education.
5. Ramaswamy, V.S. & Namakumari, S. Marketing Management: Indian Context
Global Perspective (6th edition). Sage Publications India Pvt. Ltd.
6. Sheth, J. N., & Sisodia, R. S. (Eds). Does Marketing Need Reform?: Fresh
Perspectives on the Future. Routledge.
7. Percy, L. Strategic Integrated Marketing Communications. Routledge.
8. Chaffey, D., & Ellis-Chadwick, F. Digital Marketing (7th edition). Pearson Higher
Education.
9. Biswas A. K. Strategic Market Management: Managing Markets for profit and
growth Notion Press.
10. 10.Schmitt, B. Experiential marketing. Bilbao: Deusto.
11. 11.Kumar, N. Marketing as Strategy: Understanding the CEO's Agenda for
driving Growth and Innovation. Harvard Business Review Press.
12. 12.Treacy, M., and Wiersema, F. The discipline of market leaders: Choose
your customers, narrow your focus, and dominate your market. Basic Books.
13. 13.Treacy, M. Double-digit Growth: How Great Companies Achieve It--No
Matter what? Penguin.
14. 14.Capon, N. The marketing mavens. Crown Business.
15. 15.Levitt T. Marketing Myopia.
16. 16.Hamel & Prahalad Competing for the Future
17. 17.Peter Doyle : Value-Based Marketing
18. 18.Forsyth, Gupta, Haldar : A Segmentation You Can Act on.
19. 19.Daniel Yankelovich and David Meer (HBS) : Rediscovering Market
Segmentation
20. 20.C. K. Prahalad : The Fortune at the Bottom of the Pyramid 21.Al Ries &
Jack Trout : Positioning: The battle for your mind
Business Economics
CC203 Business Economics 4L:0T:0P 4 Credits
Course Content:
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 Model curriculum for UG Degree in BBA

Unit-1: Fundamentals and Basic elements of Microeconomics

● The Economic Problem: Scarcity and Choice, Nature and Scope-Positive and
Normative Economics.

● Scope of Study and Central Problems of Micro and Macroeconomics

● Demand Schedule: Individual and Market Demand Curve, Determinants of

Demand, Law of Demand, Movement and Shift among Demand Curve, Elasticity
of Demand.

● Supply Schedule: individual and market supply, determinants of supply, law of

supply, Elasticity of supply. Determination of demand and supply, effect of a
shift in demand and supply.
Unit-2: Producer And Consumer Behavior
● Theory of Production-Factors of Production, Production Function, Law of
Variable Proportions, Returns to Scale, Producers’ Equilibrium.

● Theory of Cost- Short Run and Long Run Average, Marginal and Total Cost
Curves.
● Cardinal Utility Approach-Law of Diminishing Marginal Utility, Law of Equi-
Marginal Utility, Indifference Curves, Budget Lines and Consumer Equilibrium.
Unit-3: Analysis of Market
● Concept of Market and Main Forms of Market.

● Price and Output Determination Under Perfect Competition, Monopoly,

Monopolistic Competition, and oligopoly.

Unit-4: National Income and Various Indian Economy Challenges

● Circular Flow of Income. Concept of GDP, GNP, NDP, NNP (At Market Price and
Factor Cost), Methods of Calculating National Income.

● A Brief Introduction of Indian Economy - Pre-and Post-Independence.

● Current Challenges Facing by Indian Economy- Human Capital Formation,

Poverty, Dynamic

● Business Environment, Trade with Various Nations, Sustainable Economic

Development.
Readings:
Text Books (Latest Editions):

1. Varian. H.R: Micro Economics A modern Approach

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 Model curriculum for UG Degree in BBA

2. Mc Connell & Brue: Micro Economics Principal, problems & policies. McGraw
Hills Professional Publication.
3. Ahuja, H.L. Advanced Economic theory
4. Jain K.P. Advanced Economic theory
5. Jhingan M.L. Modern Micro Economics
6. J. Shapiro: Macro Economic Theory and Policy
7. W.H. Bransin: Macro-Economic Analysis
8. M.L. Jhingan: Macro-Economic Theory and Policy
9. M.C. Vaishya: Macro-Economic Theory
10.Sunil Bhaduri: Macro Economic Analysis
11.H.L. Ahuja: Micro Economic Theory; Modern Publisher, Gulab Bhawan, 6,
Bahadurshah Zafar Marg, New Delhi.
12.Samuelson & William D. Nordhaus: Economics; McGraw Hills.
13.A.N. Agarwal: Indian Economy.
14.M. Maria John Kennedy: Advanced Micro Economic Theory; Himalaya
Publishing House, Delhi.
15.I.C. Dhingra & V.K. Garg: Economic Development & Planning in India.
16.D.M. Mithani: Macro Economics; Himalaya Publishing House.
17.Macroeconomics" by N. Gregory Mankiw
18. Macroeconomics: Principles, Applications, and Tools" by Arthur O'Sullivan,
Steven Shiffrin, and Stephen Perez
19. Macroeconomics" by Olivier Blanchard

SEC201 Emerging Technologies and Applications 1L:0T:2P 2 Credits

Contents:
Unit-1: Cloud Computing
Cloud service models (IaaS, PaaS, SaaS) – Deployment models (public, private,
hybrid) - Cloud-based -enterprise solutions – Cost-benefit analysis and
scalability – Security and Governance – Data security and compliance in the
cloud – Cloud governance frameworks
Unit-2: Internet of Things (IoT) & Industry 4.0
Sensor technologies and connectivity - IoT Applications in Smart cities and
infrastructure – Industrial IoT and manufacturing – IoT data processing and
storage – Real-time analytics and decision-making – Concept of Industry 4.0 –
Automation and smart manufacturing – Cyber-physical systems and digital
twins – Robotics and advanced manufacturing technologies – Impact on Business

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 Model curriculum for UG Degree in BBA

Models – Transformation of production and supply chains – Business process

optimization
Unit-3: Block chain Technology
Fundamentals of Block chain – Decentralization and distributed ledger –
Cryptography and consensus mechanisms – Smart contracts – Financial services
and digital identity – Challenges and Opportunities – Security and privacy issues
– Regulatory and compliance considerations
Unit-4: Augmented Reality (AR) and Virtual Reality (VR)
Introduction to AR/VR – Key concepts and differences between AR and VR –
Historical development and current state - AR/VR applications in marketing and
customer experience – Training and development through immersive
technologies – Challenges and Opportunities – Technological limitations and
advancements – Integration with existing business processes. Practical
(Suggestive List):

● Hands on sessions on utilizing popular cloud platforms for development and

deployment, offering hands-on experience with free tiers and trial accounts.
● Hands on sessions on block chain technologies, focusing on the basics
development and deployment of decentralized applications.

Readings:
Text Books (Latest Editions):
1. Emerging Technologies by Errol S. van Engelen
2. Internet of Things by Jeeva Jose, Khanna Book Publishing.
3. Digital Transformation: A Strategic Approach to Leveraging Emerging
Technologies, Anup Maheshwari
4. Virtual & Augmented Reality by Rajiv Chopra, Khanna Book Publishing.
5. Emerging Technologies for Effective Management by Rahul Dubey, Cengage
Publications.
6. IoT Fundamentals: Networking Technologies, Protocols, and Use Cases for the
Internet of Things by David Hanes, Jerome Henry, Rob Barton, Gonzalo Salgueiro
and Patrick Grossetete.
7. Blockchain for Business by Jai Singh Arun, Jerry Cuomo and Nitin Gaur.
8. Block Chain & Crypto Currencies by Anshul Kausik, Khanna Book Publishing.
9. Industry 4.0 Technologies for Business Excellence: Frameworks, Practices, and
Applications by Edited By Shivani Bali, Sugandha Aggarwal, Sunil Sharma.
10. Blockchain, Artificial Intelligence, and the Internet of Things: Possibilities
and Opportunities" by Pethuru Raj, Ashutosh Kumar Dubey, Abhishek Kumar,
Pramod Singh Rathore.

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 Model curriculum for UG Degree in BBA

MDE201 Media Literacy and Critical Thinking 1L:1T:0P 2 Credits

Course Content:

Unit 1: Foundations of Media Literacy and Critical Thinking

Core principles of media literacy and critical thinking; Definition and significance
of media literacy, its historical evolution within the Indian context; Understanding
media as a powerful communication tool and its role in shaping societal
perceptions and behaviors.

Unit 2: Deconstructing Media Texts

Forms of media texts, including print, broadcast, digital, and social media; Textual
analysis and the deconstruction of visual media using semiotics; The impact of
media representations on individual perceptions and societal attitudes, from
relevant case studies in the Indian context.

Unit 3: Media Consumption and Production Dynamics

Dynamics of media production, distribution, and consumption in India: Influence
of ownership and control structures on media content; Techniques for critically
evaluating media content and analysing audience consumption patterns

Unit 4: Ethics, Regulation, and Digital Media Literacy

Ethical and regulatory considerations inherent in media practices and the

evolving landscape of digital media literacy. Ethical principles in media, the
regulatory framework governing media content, and the role of self-regulatory
bodies in upholding ethical standards; Digital media's impact on contemporary
media literacy practices, strategies for navigating online information, and
promoting digital citizenship.
1. Text Books (Latest Editions):
2. Potter, W. J. Media literacy (8th ed.). SAGE Publications.
3. Hobbs, R. Media literacy in the digital age. Routledge.
4. Halpern, D. F. Thought & knowledge: An introduction to critical thinking (5th
ed.). Psychology Press.
5. Kahneman, D. Thinking, fast and slow. Farrar, Straus and Giroux.
6. Baran, S. J., & Davis, D. K. Mass communication theory: Foundations, ferment,
and future (8th ed.). Cengage Learning.
7. Kahne, J., & Bowyer, B. Media literacy education in action: Theoretical and
pedagogical perspectives. Routledge.
8. Barbour, K., & Marshall, J. The media literacy handbook. ASCD.
9. Bhaskar, N. K. Media laws and ethics in India. Lexis Nexis.

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 Model curriculum for UG Degree in BBA

10. West, R., & Turner, L. H. Understanding intercultural communication:

Negotiating a grammar of culture (2nd ed.). Routledge.
11. Aufderheide, P., & Jaszi, P. Reclaiming fair use: How to put balance back
in copyright (2nd ed.). University of Chicago Press.
12. Hammond, J. S., Keeney, R. L., & Raiffa, H. Smart choices: A practical
guide to making better decisions. Harvard Business Review Press.
13. Covey, S. R. The 7 habits of highly effective people: Powerful lessons in
personal change (30th anniversary ed.) Simon & Schuster.

VAC201 Indian Constitution 2L:0T:0P 2 Credits

Course Content:

Unit 1: An Economic History of the Constitution of India

Historical understanding of the constitution as an economic document.
Understanding the Preamble, Starting from the land reform cases in the 1950s to
the validity of the bitcoin ban imposed by the RBI, this module signpost all of the
important economic moments in the constitutional history of post-colonial India;
Constitutional design, Legal Regulation and economic justice
Unit 2: Fundamental Rights and Business in India

Article 19(1)(g), grants every citizen the right, to practise any profession, or to carry
on any profession, occupation, trade, or business. Like other fundamental rights,
this right is subject to reasonable restrictions impose by the state. This particular
provision of the Constitution has been one of the most severely litigated freedoms.
Fundamental Duties.

Unit 3: Fiscal Federalism

Article articles 301 to 307 of the Constitution pertains to Trade, Commerce and
Intercourse within the Territory of India; Challenges associated with fiscal
federalism in India including the vertical fiscal imbalance; Article 280 of the
Constitution.

Unit 4: Constitutional battles that shaped the economy

This module will be taught through key case studies that demonstrate the complex
and fascinating overlap between the constitution and business and shall use
Saurabh Kirpal’s book Fifteen Judgments: Cases that Shaped India’s Financial
Landscape as our guide through this landscape. The case studies include the
banning of diesel engine cars, Telecom regulation and ownership of broadcast
media, Demonetisation, Aadhaar, the lifting of restrictions on dealing in
cryptocurrencies Readings:
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 Model curriculum for UG Degree in BBA

● ort (Rajasthan) Ltd. Vs State of Rajasthan, AIR 1962 SC 1406

AEC 201 Business Communication-II 1L:1T:0P 2 Credits

Course Content:

Unit 1: Written communication: intra organizational/ departmental/

workplace communication
Need and Types, Basics of Writing Office Circulars, Agenda, Notice, Office
Memoranda,
Office Orders, News Letters; Positive and Negative Messages, Use of Technology
for Communication, Effective IT communication tools- Electronic mail:
advantages, safety and smartness in writing email, E-mail etiquettes; Use of
online social media for communication and Public Relations; Ethical dilemmas
in use of social media for communication. Report Writing: Types of Business
Reports, responding to request for proposals (RFP), response to RFP, Formal
Report- Components and Purpose, Organizing Information- Outlining &
Numbering Sections, Section Headings, Sub-Headings, &
Presentation; Reporting in Digital Age, Writing Reports on Field Work/Visits to
Industries, Business Proposals; Summarizing Annual Reports of Companies-
Purpose,
Structure and Principles; Drafting Minutes of a Meeting;
Corporate Communication- channels of corporate communication, target
segments of corporate communication, types of corporate communication;
Managing CrisisCommunication; Managing communication during change;
Culture as communication

Unit 2: Oral Communication, Professionalism and team work

Meaning, Nature, and Scope of Effective Oral Communication; Techniques of Effective

Speech, Media for Oral Communication- Face-to-Face Conversation,
Teleconferences, Press Conference, Telephonic Converzations, Radio
Presentation, Public address and Podcast.
Constructing Oral Report; Group Discussion, Teams communication;
Communication during online meeting; Online and offline professional
etiquettes; Conducting appraisals, conducting interviews.

Unit 3: Negotiation Skills and Cross-Cultural Communication

Negotiation communication with vendors, suppliers, employees and other
stakeholders; BATNA & communication during negotiations; Body language and
negotiation;

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 Model curriculum for UG Degree in BBA

Impact of globalization on organizational communication; Cross-Cultural

frameworks (ex. Geert Hofstede); Culture & appropriate communication; Etic and
Emic approaches to Culture; Communication to a diverse workforce; Overcoming
barriers and biases in Cross-Cultural Communication; Building Inter-Cultural
Workplace Skills; Cross-cultural etiquettes across clusters/countries.

Unit 4: Contemporary Communication

Digital communication- individual communicating via social media,
organizations communicating via social media, Media Literacy; Strong Digital
communication skills – email, instant messaging, video conferencing, e-
meetings, digital collaboration, digital citizenship –digital etiquettes &
responsibilities; Introduction to personal and organizational websites;
communication through podcasts.
Job Searching in Digital Age; Creating Resume (CV, cover letter), Creating Customized
Cover Messages for Job Applications, Purposes and Types of Employment
Interviews, Performing Optimally in a Job Interview- Do’s and Don’ts Before,
During and After the Interview.

Readings:
Text Books (Latest Edition):
1. AICTE’s Prescribed Textbook: Communication Skills in English (with Lab Manual),
Anjana Tiwari, Khanna Book Publishing Co.
2. Lesikar, R.V. & M.E. Flatley, “Business Communication: Connecting in a Digital
World”, McGraw-Hill Education.
3. Murphy, H. A., Hildebrandt, H. & Thomas, J.P. Effective Business
Communication. McGraw Hill.
4. Mukerjee H. S.,Business Communication: Connecting at Work. Oxford
Publication
5. Boove, C.L. et al., Business Communication Today, Pearson.

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 Model curriculum for UG Degree in BBA

SEMESTER –III

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 Model curriculum for UG Degree in BBA

SEMESTER –III
CC 301 Cost and Management Accounting 4L:0T:0P 4 Credits

Course Content:
Unit-I: Introduction to Cost and management accounting
Definitions, features, objectives, functions, scope, advantages and limitations.
Relationship and differences between Cost accounting, Management accounting
and Financial Accounting. Cost Concepts-Cost classification – Elements of cost
- Preparation of cost sheet and quotation. Material cost- direct and indirect
material cost, Inventory control techniques-stock levels, EOQ, ABC analysis.
Issue of materials to production- pricing methods-FIFO, LIFO and Average
methods. Labor cost: direct and indirect labour cost-methods of payment of
wages including incentive plans -Halsey and Rowan plans, Tailors Piece Rate
method. Overheads: features, classification, methods of allocation and
apportionment of overheads, primary and secondary distributions.
Unit II: Marginal Costing and Budgetary control
Marginal Costing-Meaning - Importance - Marginal Cost Equation - Difference
between
Marginal costing and Absorption costing - Break Even Analysis-Meaning and
Importance - Break even chart- P/V ratio - Cost Volume Profit Analysis- Margin of
Safety-Angle of Incidence- Problems in Marginal costing. Budgets - Meaning and
importance - Budgetary Control-Meaning and Importance-Types of Budgets, practical
problems - Flexible Budget and cash Budget,
Unit-III: Financial Statement Analysis
Comparative Income Statements and Balance Sheets- Common Size Income
Statements and Balance Sheet analysis- Trend Analysis. Ratio Analysis –
Introduction, Classification & Interpretation of Ratios-Liquidity ratios, Solvency
ratios, Proprietary ratios, Profitability ratios, Leverage ratios and Turnover ratios.
Unit-IV: Cash flow statement and Management Reporting
Introduction- Concept of Cash- Sources of cash flow Cash from operation- cash
from Financing and cash from investment- Inflow and outflow of cash-
Preparation of cash flow statements with adjustments.
Management Reporting – Meaning and Definitions of reports- Objectives and
PurposeReports to top level management – Reports to lower level management-
Sample Reports
Readings:
Text Books (Latest Edition):
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 Model curriculum for UG Degree in BBA

• Arora, M. N. Cost and Management Accounting, New Delhi: Himalaya Publishing

House.
• Jain, S.P., & Narang, K.L. Cost Accounting. Principles and Practice, New Delhi:
Kalyani Publishers.
• Kishor, R.M. Cost and Management Accounting. New Delhi: Taxman Allied
Services.
• Pillai, R.S.N, Bagavathi, V., Cost Accounting. New Delhi: Sultan Chand.
• Arora, M.N. Management Accounting, New Delhi: Himalaya Publishing House
• Lal, J. Srivastav, Seema., Singh, Manisha. Cost Accounting: Test, Problems and
Cases, New Delhi: Tata McGraw Hill Education

CC 302 Legal and Ethical issues in business 4L:0T:0P 4 Credits

Course Content:

Unit 1: Introduction to Business Law

Business law – definition, scope, importance of understanding the role of law in
business; Elements of a contract – offer and acceptance, consideration,
contractual capacity; Essentials of a valid contract; Types of contracts;
Performance obligations; Types of contract breaches and remedies; Product
liability and consumer protection laws; Business torts; Employment law

Unit 2: Sales and Leasses

Formation of Sales Contract: Contracts for Leasing Goods, Title and Risk of loss,
Performance and remedies, Warranties and Product liability;
Introduction to Negotiable Instruments, Negotiability, Negotiation and Holders in due
course; Liability and discharge, Bank customer Relations/Electronic Fund
Transfers.

Unit 3: Introduction to Business Ethics

The definition and importance of business ethics, business ethics in the Indian
context; Institutionalization of Business Ethics in the organization, benefits of
Ethical Conduct in Business, Ethical Issues and Stakeholder Concerns; Social
Responsibility and Regulatory Framework: Corporate social responsibility;
Environment & business; Issues related to Business Ethics in marketing,
finance & human resource functions. Ethical responsibilities of multinational
corporations; Ethical dilemmas facing businesses globally including issues
related to discrimination, human rights, environmental impact, and intellectual
property.
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 Model curriculum for UG Degree in BBA

Unit 4: The Ethical Decision-making process

Philosophical approaches to ethical decision making; Ethics & Religious
approaches; Moral & Legal aspects of ethical decision making: Ethical aspects
in Bhagvat Gita; Kautaliya’s Arthshastra; Swami Vivekanand on Ethics; Swami
Vivekanand’s message to the youth of India; Ethical Decision Making in
Organizations: Individual and Organizational Factors Influencing Ethical
Decisions; Karmyog, Indian philosophy of work ethics; Kautilya’s Arthshastra;
Introduction to Integral Humanism; Ethical Decision-Making Frameworks to
Improve Decision-Making Outcomes; Corporate Governance and its Impact on
Ethical Decision-Making; Whistleblowing; Conflict Resolution.

Readings:
Text Books (Latest Edition):
1. Tulsian, P. C. Business and Corporate Laws. S. Chand Publishing.
2. Fernando, A.C. Business Ethics and Corporate Governance. Pearson
3. Bayern, S. Business Law Beyond Business. J. Corp. L., 46, 521.
4. Vivekanand, S. To the Youth of India. Advaita Ashrama.

CC 303 Human Resource Management 4L:0T:0P 4 Credits

Unit 1: The Nature of HRM

Human Resource Management—An Introduction; Human Resource
Business Partnership HRM; HRM policies, HRM in globally competitive
environment; Functional HRM; strategic human resource management

Unit 2: Plan, Acquire, Develop, Career Management

Employee life cycle approach, Human Resource Planning; Recruitment and
Selection; Training and Development; Competency Management; Career
Management Talent Management, Managing the GIG employees and
Virtual employees and team
Unit 3: Engagement, Performance, compensation management, Industrial
Relations, Compliance, Employment relations
Changing nature of Employee Engagement; Performance Management;
Compensation and Benefits; Compensation for Special Groups, Industrial
Relations; Workplace Laws and Regulations; Employment Relations

Unit 4: Technology, HR Analytics, Innovation

Human Resource Information and Analytics; Human Resource Management
Innovations; Human Resource Management in Small and Medium
Enterprises; Human Resource Management in the Service Sector,
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 Model curriculum for UG Degree in BBA

Organization Transformation and the Human Resource Leadership;

Diversity, Equity and Inclusion; Workplace Wellness, sustainability goals
and HRM , Green HRM and challenges.

Readings:
Text Books (Latest Editions):
1. DeNisi, A.S. ,Griffin,R.W and Sarkar,Anita Human Resource
Management,Cengage Learning
2. Sengupta Amitabha, Human Resource Management: Concepts, Practices,
and New Paradigms
3. Cascio, Wayne F., Managing Human Resources, Tata McGraw Hill, New Delhi
4. DeCenzo, David A, and Stephan P. Robbins, Fundamentals of Human
Resource Management, Wiley India, New Delhi
5. Bhattacharyya, Dipak Kumar, Human Resource Management, Excel Books,
New Delhi

MDE 301 Indian Systems of Health and Wellness 1L:1T:0P 2 Credits

Unit 1: Introduction to Health & Wellness

● Definition of Health
● Importance of health in everyday life
● Components of health – physical, social, mental, spiritual and its relevance
● Concept of wellness
● Mental health and wellness
● Determinants of health behaviour

Unit 2: Mind Body and Well-Being

● Mind body connection in health – concept and relation ● Implications of mind-
body connection ● Wellbeing – why it matters?
● Digital wellbeing

Unit 3: Deficiency & Diseases

● Malnutrition, under nutrition and over nutrition
● Body system and common diseases
● Sedentary lifestyle and risk of disease
● Modern lifestyle and associated health risks
Unit 4 : Indian system of well being
● Health beliefs of India
● Health systems in India – AYUSH.
● Perspective of indigenous people towards health
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 Model curriculum for UG Degree in BBA

● Happiness and well-being in India

Exercises: - Visit to nearby Vipasana centre

Text Books / References:

● Carr, A. Positive Psychology: The science of happiness and human strength. UK:
Routledge
● C. Nyambichu & Jeff Lumiri, , Lifestyle Disease: Lifestyle Disease management

SEC 301 Management Information System (MIS) 4L:0T:0P 4 Credits

Course Objective
Course Content :
Unit 1: Fundamentals concepts of MIS
Basics concepts of MIS/ Types of MIS, Dimension and components of IS,
Benefits of MIS, IT infrastructure, and IT infrastructure evolution,
Components of IT infrastructure, New approaches for system building in
the digital firm era
Unit 2: Data base management system:
Objectives of data base approach- Characters of database Management
systems- Data processing system- Components of DBMS packages - Data
base administration- Entity – Relationship (conceptual)
Unit 3 : Information system applications:
MIS applications, DSS – GDSS - DSS applications in E enterprise - Knowledge
Management System and Knowledge Based Expert System - Enterprise
Model System and E-Business, E- Commerce, E-communication, Business
Process Reengineering.
Unit 4: Managing Projects
Objectives of project management, Fundamentals of project management
information systems with agile methodologies -Introduction of SCRUM,
Roles and meetings, User stories, Project risk, Controlling risk factors,
Ethical, social, and political issues in the information era.
Practical Work List (Suggestive)

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 Model curriculum for UG Degree in BBA

● Analyze a real-world Management Information System (MIS) implementation

case, identifying the types of MIS used, benefits realized, and challenges
faced. Present findings using written and visual formats.

● Set up and manage a Database Management System (DBMS), perform basic

operations, and create an Entity-Relationship diagram for a business scenario
to demonstrate database conceptual design.

● Design and build an e-commerce website, incorporating features of digital

markets, digital goods, and e-commerce business models.

● Manage a mock project using agile methodologies, including roles, meetings,

user stories, and risk management.
Text Book –(Latest Edition):

1. Laudon, K. C., & Laudon, J. P.. Management information systems: managing the
digital firm. Fifteenth Edition. Pearson.
2. Coronel, C., & Morris, S.. Database systems: design, implementation, &
management. Cengage Learning.
3. Olson, D. . Information systems project management (First;1; ed.). US: Business
Expert Press.
4. Schiel, J. The ScrumMaster Study Guide. Auerbach Publications.
5. The Scrum Master Guidebook: A Reference for Obtaining Mastery" , CHANDAN
LAL PATARY
6. Scrum: The Art of Doing Twice the Work in Half the Time", Jeff Sutherland, J.J.
Sutherland
7. Stair, R., & Reynolds, G. Fundamentals of information systems. Cengage
Learning.

VAC301 Yoga and Physical fitness 0L:0T:4P 2 Credits

/Sports/NCC/NSS/Disaster
Management
Note: All the theoretical contents shall be delivered through the practical
workshop mode only. No class room teaching is encouraged in this course.
YOGA
Course Content:

Unit-I
● Yoga: Meaning and definition
● Importance of yoga in 21st century
● Introduction to Yogic Anatomy and Physiology
● Yoga & sports, Yoga for healthy lifestyle
● Types of Yoga: - Hatha yaga, laya yoga, mantra yoga,

34
 Model curriculum for UG Degree in BBA

● bhakti yoga, karma yoga, jnana yoga, raj yoga

● Study of Chakras, Koshas, Pranas, Nadis, Gunas, Vayus and its application in
Yogic practices.
● Ashtang Yoga: - Yama, niyama, asana, pranayama, Pratyahar, dharna, dhyan,
Samadhi : Benefits, Utilities & their psychological impact on body and mind.
According to yoga concept of normality in modern psychology, concept of
personality & its development, yogic management of psycho-somatic ailments:
frustration, anxiety, depression
Unit- 2
● Sports for Physical Fitness: Meaning and definition

● Physical Activity – Concept, Benefits of Participation in Physical Activities

● Components and Significance of Physical Fitness -Health, Skill and Cosmetic

Fitness

● Types of Physical Activities – Walking, Jogging, Running, Calisthenics, Rope

Skipping, Cycling, Swimming, Circuit Training, Weight training, Adventure Sports

● Principles of Physical Fitness, Warming Up, Conditioning, Cooling Down,

Methods to Develop and Measure Health and Skill related components of
Physical Fitness ● Measurement of Health Related Physical Fitness (HRPF)

Unit -3
● Physical Wellness: Concept, Components
● Types of wellness: psychological, social, emotional, and spiritual.
● Significance with reference to Positive Lifestyle 2.2
● Concepts of Quality of Life and Body Image
● Factors affecting Wellness
● Wellness Programmes

Unit-4: Nutrition and Weight Management

● Concept of Nutrients, Nutrition, Balanced Diet, Dietary Aids and Gimmicks
● Energy and Activity- Calorie Intake, Energy Balance Equation
● Obesity - Concept, Causes, Obesity Related Health Problems
● Weight Management through Behavioural Modifications

Text Books / References (Latest Edition):

a. Anand O P. Yog Dawra Kaya Kalp. Sewasth Sahitya Perkashan. Kanpur.
b. Brown, J.E. Nutrition Now Thomson-Wadsworth.
c. Corbin et.al.Fitness & Wellness-Concepts. McGraw Hill. Publishers. New
York.U.S.A

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 Model curriculum for UG Degree in BBA

d. Corbin, C. B., G. J. Welk, W. R Corbin, K. A. Welk, Concepts of Physical

Fitness: Active Lifestyle for Wellness. McGraw Hill, New York, USA.
e. Hoeger, W W K and S.A. Hoeger. Principles and Labs for Fitness and Wellness,
Thomson Wadsworth, California, USA.
f. Hoeger, W.W. & S. Hoeger Fitness and Wellness. 7th Ed. Thomson
Wadsworth, Boston, USA.
g. Kamlesh, M. L. & Singh, M. K., Physical Education (Naveen Publications).
h. Kansal, D.K. Text book of Applied Measurement, Evaluation & Sports Selection.
i. Sports & Spiritual Science Publications, New Delhi.
i. Kumari, Sheela, S., Rana, Amita, and Kaushik, Seema,, Fitness, Aerobics and
Gym Operations, Khel Sahitya, New Delhi
j. Lumpkin, A. Introduction to Physical Education, Exercise Science and Sports
Studies, McGraw Hill, New York, U.S.A.
k. Sarin N) Yoga Dawara Rogon Ka Upchhar.Khel Sahitya Kendra
l. Savard, M. and C. Svec The Body Shape Solution to Weight Loss and Wellness:
The Apples & Pears Approach to Losing Weight, Living Longer, and Feeling
Healthier. Atria Books, Sydney, Australia.
m. Siedentop, D. Introduction to Physical Education, Fitness and Sport, McGraw
Hill Companies Inc., New York, USA.
n. Sri Swami Ramas. Breathing. Sadhana Mandir Trust.Rishikesh.
• Swami Ram Yoga & Married Life Sadhana Mandir Trust. Rishikesh

SPORTS

Model curriculum for UG Degree in BBA

Course Title: Sports I

Course Content (Any Two out of 4 Units):

Unit -1:Introduction to Physical Education in The Contemporary Context (Any Two)

Learn and demonstrate the technique of Suryanamaskar
Develop Physical Fitness through Calisthenics / Aerobics / Circuit-Training / Weight-
Training and demonstrate the chosen activity
Select any one game available in the college and learn different techniques involved in its
play

Unit -2:Core Physical Education-: Fitness, Wellness and Nutrition (Any Two)
Measurement of Fitness Components – Leg-raise for Minimal Strength (Muscular Strength);
Situps Muscular Endurance); Harvard Step Test, Run and Walk Test (Cardiovascular
Endurance); Sit and Reach Test (Flexibility) Measuring height, weight, waist circumference
and hip circumference
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 Model curriculum for UG Degree in BBA

Calculation of BMI (Body Mass Index) and Waist-Hip Ratio

Engage in at least one wellness programme and write a report on it.

Unit-3:Core Physical Education-: Posture, Athletic Care and First Aid (Any Two)
Demonstrate Stretching and Strengthening Exercises for Kyphosis, Scoliosis, Lordosis,
Knock
Knees, Bow Legs, Flat Foot, Back Pain and Neck Pain
Illustration and Demonstration of Active and Passive Exercises
Asanas with Therapeutic Value (Any five asanas): Karnapeedasana, Padmasana,
Dhanurasana, Sarvangasana, Paschimottanasana, Chakrasana, Halasana, Matsyasana,
Ardhmatsyendrasana, Usthrasana, Mayurasana, Shirshasana, Vajrasana, Practice
P.R.I.C.E. in First Aid.

Unit-4:Sports Administration & Management (Any Two)

• Demonstration of Supervision activities in Sports Management.
• Demonstration of skills of Management.
• Demonstration of fixtures of various kinds in sports competitions.
• Demonstration of technical and non-technical purchase procedure.

Text Books: (latest Edition)

1. Teaching Children Physical Education: Becoming a Master Teacher. Graham, G.,
Human Kinetics, Champaign,Illinois, USA.
2. Concepts of Physical Fitness: Active Lifestyle for Wellness, Corbin, C. B., G. J. Welk,
W. R Corbin, K. A. Welk,McGraw Hill, New York, USA.
3. Teaching Today Health, Anspaugh, D.J., G. Ezell and K.N. Goodman, Mosby
Publishers.
4. Drug Education Handbook on Drug Abuse in Sports, Beotra, Alka, Applied Nutrition
Sciences, Mumbai
5. Sports Facility Management, Ammon,R., Southall , R.M. and Blair, D.A., West
Virginia, USA: Fitness Information Technology Publishers

Course Title: Sports II

Course Contents (Any Two out of 4 Units)

Unit 1:Sports for all (Any Two)

To participate in any intramural Tournaments (one team game and one Individual
Game) of choice. To participate/ attend at least 15 hours in Fitness training at Field or
at Gymnasium. Participate in at least one track and one field event on Annual Sports
day.
To participate in Inter College Tournament
Unit 2:Media and Careers in Physical Education (Any Two)
Organize an event / intramural / tournament in your college. Prepare a News Report of an
observed Sports competition.
Create a presentation on any topic from Physical Education using an audio-visual aid.
Demonstrate Warming-up / Conditioning / Cooling-down exercises.

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 Model curriculum for UG Degree in BBA

Unit -3:Management of Aerobics & Group Training (Any Two)

Measurement of Fitness Components – Leg-raise for Minimal Strength (Muscular
Strength); Situps (Muscular Endurance); Harvard Step Test or Run and Walk Test
(Cardiovascular Endurance); Sit and Reach Test (Flexibility)
Measurement of Pulse Rate / Heart Rate at Radial Artery and Carotid Artery, Calculation
of Target Heart Rate Developing a 5-10-minute routine of aerobics with appropriate music
for each component of health related physical fitness

Unit -4:Sports Industry & Marketing (Any Two)

Identify an issue or a trend in the sports industry: Players in professional or college sports
or Ownership Marketing Plan: Environmental Factors and Product Plan Draft, Paper
bibliography/ works cited, Sponsorship proposal,Developing a budget plan for an event
Athlete branding
Text Books: (latest Edition)
1. 7 Habits of Highly Effective People, Covey, S., Covey Publications, USA
2. Motor Learning and Control: Concepts and Applications,Magill, R.A., McGraw Hill
Publication.
3. Principles and Practices of Sport Management, Masteralexis, L.P., C. Barr and M.
Humms,Jones and Bartlett Publisher
4. Fitness through Aerobics, Bishop, J.G., Benjamin Cummings USA.
5. Physical Activity and Health: An Interactive Approach, Brown K.M., Jones and Bartlett
Publisher
6. Sponsorship in marketing: Effective communications through sports, arts and events,
Cornwell. T.B, Routledge Publishers
7. Sports Marketing: A Practical Approach, DeGarris, L., Routledge Publishers, USA

Course Title: Physical Education, Health and Sports

Course Content (Any Two out of 4 Unit)

Unit 1: Physical Education

Concept of physical education, its relation with technical education, health and recreation
Scope and importance of physical education

Unit -2: Health

Concept and factors affecting health
Physical Fitness-Concepts and factors affecting physical fitness, sources of fitness Types
of physical fitness, Elements of fitness-speed strength, power, endurance, flexibility,
agility;Warming up and cooling down

Unit-3: Posture
Concept and values of good posture Causes of poor posture;Postural deformities, their
causes and remedies
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 Model curriculum for UG Degree in BBA

Unit-4: Sports (Practical)

Every student shall opt minimum of three athletics events.
Each student shall opt minimum one game major/minor i.e. athletics, badminton,
basketball, cricket, football, table tennis, volleyball, kabaddi, Lawn Tennis,
Chess;Participation in mini marathon, annual athletics meet, physical fitness and cardio
respiratory efficiency test

Text Books: (latest Edition)

1. `Fitness through Aerobics, Bishop, J.G., Benjamin Cummings USA.
2. Physical Activity and Health: An Interactive Approach, Brown K.M., Jones
andBartlett Publisher
3. Sponsorship in marketing: Effective communications through sports, arts
andevents, Cornwell. T.B, Routledge Publishers
4. Sports Marketing: A Practical Approach, DeGarris, L., Routledge Publishers,
USA

National Cadet Corps (NCC)

Course Content (Practical):

Unit 1:
Overview of NCC, its history, aims, objectives, and organizational structure,
Incentives and duties associated with NCC cadetship; Maneuvers: Foot drill,
Word of Command, Attention, and stand at ease, and Advanced maneuvers like
turning and sizing; Parade formations: Parade line, open line, and closed line;
Saluting protocols, parade conclusion, and dismissal procedures. Marching
styles: style march, double time march, and slow march

Unit 2:
Weapon Training, Handling firearms, Introduction and characteristics of the .22 rifle;
Handling Firearm techniques, emphasizing safety protocols and Best practices.

Unit 3:
Map Reading (MR): Topographical forms and technical terms, including relief,
contours, and gradients, crucial for understanding terrain features; Cardinal
points , magnetic variation and grid convergence

Unit 4:
Field Craft & Battle Craft (FC & BC): Fundamental principles and techniques
essential for effective field and battle craft operations; Methods of judging
distance, including estimation, pacing, and visual cues

References: (Latest Editions)

● DGNCC Cadet's Hand Book - Common Subjects -All Wings

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 Model curriculum for UG Degree in BBA

● Tiwari, R. NCC: Grooming Feeling of National Integration, Leadership and

Discipline among Youth. Edwin Incorporation.
● Chhetri, R.S. Grooming Tomorrows Leaders, The National Cadet Corps.
● Directorate General National Cadet Corps . National Cadet Corps, Youth in
Action.
● Vanshpal, Ravi, The NCC Days, Notion Press.

National Service Scheme (NSS)

Course Content:

Unit 1: Introduction and Basic Concepts of NSS

National Service Scheme (NSS) - history, philosophy, and fundamental concepts,
aims and objectives, providing clarity on the organization's overarching goals.
Symbols of NSS
- Emblem, flag, motto, song, and badge; Organizational structure of NSS
Unit 2: NSS Programmes and Activities
Diverse programmes and activities conducted under the aegis of the National Service
Scheme (NSS); Significance of commemorating important days recognized by the
United Nations, Centre, State Government, and University; Examination of the
methodology for adopting villages/slums and conducting surveys; Financial
patterns of the NSS scheme

Unit 3: Community Mobilization

Dynamics of community mobilization within the framework of the National
Service Scheme (NSS); Functioning of community stakeholders; The conceptual
lens of community development

Unit 4: Volunteerism and Shramdan in the Indian Context: Roles and

Motivations within the NSS Framework
Ethos of volunteerism and shramdan (voluntary labor) within the cultural
context of India and the framework of the National Service Scheme (NSS);
Motivations and constraints shaping volunteer engagement; Role of NSS
volunteers in initiatives such as the Swatch Bharat Abhiyan and Digital India

References:
1. Ministry of Youth Affairs and Sports, Government of India. (2022). National
Service Scheme (NSS) Manual.
2. Agarwalla, S. (2021). NSS and Youth Development. Mahaveer Publications
3. Bhattacharya, P. (2024). Stories Of NSS (English Version). Sahityasree.

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 Model curriculum for UG Degree in BBA

4. Borah, R. and Borkakoty, B. (2022). NSS in Socioeconomic Development. Unika

Prakashan.
5. Wondimu, H., & Admas, G. (2024). The motivation and engagement of student
volunteers in volunteerism at the University of Gondar. Discover Global Society,
2(1), 1-16.
6. Saha, A. K. (2002). Extension Education–The Third Dimension Needs and
Aspirations of Indian Youth. Journal of Social Sciences, 6(3), 209-214.
7. Mills, S. (2013). “An instruction in good citizenship”: scouting and the historical
geographies of citizenship education. Transactions of the Institute of British
Geographers, 38(1), 120–134. http://www.jstor.org/stable/24582445
8. Mishra, S. K., Sachdev, S., Marwaha, N., & Avasthi, A. (2016). Study of knowledge
and attitude among college-going students toward voluntary blood donation from
north India. Journal of blood medicine, 19-26.
9. Mukherji, B. (2007). Community Development in India. Orient Longmans.
10. History Background of NSS and its Philosophy, Aims and Objectives
11. https://www.osmania.ac.in/NSS%20URL/9.%20%20Historical%20Backg
round%
12. 20of%20NSS%20and%20its%20Philosophy,%20Aim.pdf
13. In Defence of Nationalism
https://www.mkgandhi.org/indiadreams/chap03.htm
14. Unlocking Youth Potential for Nation Building: Strengthening NYKS and
NSS
15. https://www.undp.org/india/projects/strenghtening-nyks-and-nss

DISASTER MANAGEMENT
Course Content:

Unit 1: Concepts and Terminologies

Understanding key concepts of Hazards, disasters; Disaster types and causes
(Geophysical, Hydrological, Meteorological, Biological and Atmospheric; Human-
made); Global trends in disasters - Impacts (Physical, Social, Economic, Political,
Environmental and Psychosocial); Defining Vulnerability (Physical Vulnerability;
Economic Vulnerability; Social Vulnerability)

Unit 2: Key concepts of Disaster Management Cycle

Components of disaster management cycle (Phases: Response and recovery, Risk
assessment, Mitigation and prevention, Preparedness planning, Prediction and
warning); Disaster risk reduction (DRR), Community based disaster risk
reduction

Unit 3: Initiatives at national and international level

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 Model curriculum for UG Degree in BBA

Disaster Risk Management in India and at international level: Related policies,

plans, programmes and legislation; International strategy for disaster reduction
and other initiatives

Unit 4: Emergency Management

Explosion and accidents (Industrial, Nuclear, Transport and Mining) - Spill (Oil and
Hazardous material); Threats (Bomb and terrorist attacks) - Stampede and conflicts

Training and Demonstration Workshops (at least two workshops) be organized

in association with the NIDM, NDRF, NCDC, Param Military, Fire Brigade, CISF,
local administration etc.

Readings (Latest Editions):

1. Sharma, S.C. , Disaster Management, Khanna Book Publishing.
2. Clements, B. W.,: Disasters and Public Health: Planning and Response, Elsevier
Inc.
3. Dunkan, K., and Brebbia, C. A., (Eds.) : Disaster Management and Human
Health Risk: Reducing Risk, Improving Outcomes, WIT Press, UK.
4. Singh, R. B. (ed.), Natural Hazards and Disaster Management: Vulnerability and
Mitigation, Rawat Publications, New Delhi.
5. Ramkumar, Mu, Geological Hazards: Causes, Consequences and Methods of
Containment, New India Publishing Agency, New Delhi.
6. Modh, S. Managing Natural Disaster: Hydrological, Marine and Geological
Disasters, Macmillan, Delhi.
7. Carter, N. Disaster Management: A Disaster Management Handbook. Asian
Development Bank, Manila.
8. Govt. of India Vulnerability Atlas of India. BMTPC, New Delhi.
9. Govt. of India Disaster Management in India. Ministry of Home Affairs, New
Delhi.
10. Matthews , J.A., Natural Hazards and Environmental Change, Bill McGuire, Ian
Mason.

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 Model curriculum for UG Degree in BBA

SEMESTER –IV

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 Model curriculum for UG Degree in BBA

SEMESTER –IV
CC 401 Entrepreneurship and Startup Ecosystem 1L:1T:0P 2 Credits

Course Content:
Unit 1: Introduction to Entrepreneurship & Family Business
● Definition and Concept of entrepreneurship
● Entrepreneur Characteristics
● Classification of Entrepreneurs
● Role of Entrepreneurship in Economic Development –Start-ups
● Knowing the characteristics of Family business with discussion on few Indian
cases of Family Business like Murugappa, Dabur, Wadia, Godrej, Kirloskar
etc.

Unit 2: Evaluating Business opportunity

● Sources of business ideas and opportunity recognition
● Guesstimating the market potential of a business idea
● Feasibility analysis of the idea
● Industry, competition and environment analysis

Unit 3: Building Blocks of starting ventures

● Low cost Marketing using digital technologies
● Team building from scratch
● Venture Funding
● Establishing the value-chain and managing operations
● Legal aspects like IPR and compliances

Unit 4: Start-up Ecosystem

● Know the components of the start-up ecosystem including Incubators,
Accelerators, Venture Capital Funds, Angel Investors etc.
● Know various govt. schemes like Start-up India, Digital India, MSME etc.
● Sources of Venture Funding available in India
● Source of Technology, Intellectual Property management

Text Books (Latest Edition):

1. Startup India Leaning Program by Start Up India available

at www.startupindia.gov.in
2. Entrepreneurship, Rajeev Roy, Oxford University Press
3. Entrepreneurship: Successfully Launching New Ventures by R. Duane Ireland
Bruce R. Barringer, Pearson Publishing
4. Family Business Management by Rajiv Agarwal, Sage Publishing
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 Model curriculum for UG Degree in BBA

5. Anish Tiwari , “Mapping the Startup Ecosystem in India”, Economic & Political
Weekly
6. Ramachandran, K, Indian Family Businesses: Their survival beyond three
generations, ISB Working Paper Series

CC 402 Operations Management 3L:1T:0P 4 Credits

Course Content:

Unit 1: Introduction to Operations Management

Operations management is the backbone of any organization, involving the

planning, organizing, and supervision of processes. This unit covers the
significance of operations management in achieving organizational success by
enhancing efficiency, ensuring quality, and delivering customer satisfaction.
Students will explore different production systems, the alignment of operations
with business strategies, and the key functions of operations management,
including planning, organizing, staffing, leading, and controlling.

Unit 2: Process Design and Analysis

This unit delves into the strategic decisions involved in selecting and designing
processes and layouts. Students will learn to analyze processes using tools like
flowcharts and process maps and explore various techniques for continuous
improvement. The unit also covers capacity planning, providing strategies to
balance capacity and demand effectively. Emphasis is placed on understanding
process choices, layout decisions, and the importance of space utilization,
flexibility, cost, safety, and comfort.

Unit 3: Quality Management

Quality management is crucial for delivering products and services that meet
customer expectations and adhere to industry standards. This unit explores
essential quality concepts, the principles of Total Quality Management (TQM),
and the implementation of Six Sigma and Lean Manufacturing. Students will
learn various tools and techniques to enhance quality, reduce defects, and
improve operational efficiency, leading to higher customer satisfaction and
competitive advantage.
Unit 4: Emerging Trends in Operations Management

The field of operations management is continuously evolving with new trends

and technologies. This unit focuses on sustainable operations, the impact of
technology, and the complexities of global operations. Students will understand
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 Model curriculum for UG Degree in BBA

the importance of integrating sustainable practices, leveraging advanced

technologies like AI and IoT, and managing operations in a global context. These
insights will prepare students to adapt to the dynamic business environment
and drive operational excellence.

Textbooks (latest Edition):

1. Operations Management by William J. Stevenson

2. Operations Management: Processes and Supply Chains by Lee J. Krajewski,
Manoj K. Malhotra, and Larry P. Ritzman
3. The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt and Jeff Cox
4. Introduction to Operations and Supply Chain Management by Cecil C. Bozarth
and Robert B. Handfield

CC 403 Financial Management 3L:1T:0P 4 Credits

Course Content:
Unit I: Introduction to Financial Management
Meaning of finance and financial management, Types of finance, Objective and
Scope of financial management– profit maximization and wealth maximization
- merits and criticisms- Financial decisions, Internal relation of financial
decisions, Factors influencing financial decisions, Functional areas of financial
management, Functions of a finance manager, Agency Cost, Definition of ethics
and the importance of ethics in Finance, Sources of Finance: Ownership
securities – Equity shares, Preference shares,
Deferred shares, No par stock/shares, Shares with differential rights, Sweat
Equity Creditorship securities – Debentures – Zero coupon bonds, Zero interest
bonds, Callable bonds, Deep discount bonds Internal financing or ploughing
back of profit – short term and long term sources. Startup finance-
Bootstrapping, Series Funding.
Unit II: Capital Structure & Capitalization
Meaning of capitalization – Theories of capitalization – cost theory and earnings
theory. Over capitalization and under capitalization (Theory) – causes – effects
and remedies, Watered stock, Over trading and under trading. Meaning of
capital structure and financial structure, principles of capital structure,
Optimum Capital Structure, Determinants of capital structure, capital gearing-
Theories of Capital structure, Effect of capital structure on EPS, EBIT-EPS
Analysis, Point of indifference-Practical Problems Unit III: Cost of Capital,
Leverages and Managing Working Capital

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 Model curriculum for UG Degree in BBA

Meaning of cost of capital, significance of cost of capital, components of cost of

capital – Computation of Cost of capital and Weighted Average Cost of Capital,
CAPM-Practical Problems. Meaning of Leverage, Types of Leverages – operating,
financial and combined leverage, risk and leverage – practical problems.
Managing working Capital - Meaning of working capital, types of working
capital, working capital cycle, adequate working capital, determinants of
working capital, estimation of working capital-Practice problems. Management
of cash. Management of inventory and debtors.
Unit IV: Capital Budgeting and Dividend policy
Meaning of Capital Budgeting, Importance, Need, Time value of money-Present
and Future Value (Simple Problems), Capital budgeting process, project
appraisal by using traditional methods and modern methods, Practical
problems on Payback Period, Net Present Value, Profitability Index, IRR and
MIRR methods, Dividend policy-Meaning, Kinds, Theories of dividend decisions,
determinants of dividend policy decisions, Companies Act, 2013 and SEBI
Guidelines on Dividend Distribution.
Readings:
Textbooks (Latest Editions):
1. Khan, M, Y, & Jain, P, K . Financial Management. Tata Mc Graw Hill.
2. Chandra, P. Financial Management. New Delhi, India. Tata McGraw Hill Book Co.
3. Pandey,I.M. Financial Management. New Delhi, India. Vikas Publishing House.
4. Kumar, A. Financial Management, Khanna Publishing House.
5. Gupta, S, K., Sharma, R.K. & Gupta, N . Financial Management. Kalyani
Publishers.
6. Khan, M, Y, & Jain, P, K . Financial Management. Tata Mc Graw Hill.
7. Brigham and Houston. Fundamentals of Financial Management, Cengage
Learning.

CC 404 Business Research Methodology 3L:1T:0P 4 Credits

Course Contents:

Unit 1: Introduction to Research

This unit explores the definition, history, evolution, and types of scientific inquiry
and research. It addresses the ethical considerations in research, the process of
research, and the characteristics and components of good research work.
Unit 2: Formulating the Research Problem

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 Model curriculum for UG Degree in BBA

Students will learn how to identify and formulate research problems, conduct
literature reviews, and develop research questions and objectives. This unit also
covers the process of creating effective research designs.

Unit 3: Measurement and Data Collection

This unit focuses on measurement and scaling, discussing different types of

data, sources of measurement error, and scale construction techniques. It also
covers various data collection methods, including questionnaires, interviews,
and observations.

Unit 4: Data Analysis and Interpretation

Topics include sampling methods, data preparation (editing and coding), and
hypothesis testing using parametric and non-parametric tests. This unit also
discusses the tools and techniques for data visualization like charts, tables, and
box plots.

Suggested Case Topics:

● Using Market Research to Assess Willingness to Pay for Pricing Decisions by:
Kamel Jedidi, Robert J. Morais (2023) -
https://hbsp.harvard.edu/product/CU378-PDF-
ENG

Textbooks and (Latest Edition):

1. Malhotra, N. K., Nunan, D., & Birks, D. F. , Marketing research. Pearson UK.
2. Research Methodology by Ranjit Kumar.
3. Research Methods for Business by Uma Sekaran.
4. Methodology of Research by C.R. Kothari.
*********

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 Model curriculum for UG Degree in BBA

VAC 401 Business Environment and Public Policy 2L:1T:0P 2 Credits

Or
Enterprise System and Platforms
Or
Geo Politics and impact on Business 0L:1T:2P
Or
Public Health and Management
2L:1T:0P

2L:1T:0P

Business Environment and Public Policy

Course Content:

Unit 1:
Theoretical Framework of Business Environment: Concept, Significance and Nature
of
Business Environment. Micro and Macro Dimensions of Business Environment,
Changing Dimensions of Business Environment. Problems and Challenges of
Indian Business Environment.
Unit 2:
Global Framework: EPRG Framework, Liberalization, Privatization &
Globalization concept & its impact on Indian Economy. Significance of FDI & FII,
IMF & WTO, Regional Economic Integrations in the development of the Nations.

Unit 3:
Public Policies: Background, Meaning and Importance of Public Policy.
Significance of Industrial Policy, Fiscal Policy, Monetary Policy, Foreign Trade
Policy, FERA & FEMA. Structural Adjustment Programs and Banking Sector
Reforms in India.

Unit 4:
Problems and Challenges of Growth of Economy: Unemployment, Poverty,
Regional Imbalance. Social Injustice, Inflation, Parallel economy, Lack of
technical knowledge and information. Remedies to solve these problems,
Challenges & Opportunities of Indian Business Environment.

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 Model curriculum for UG Degree in BBA

Unit 5:
Emerging Trends in Business: Concepts, Advantages and Limitations-
Franchising, Aggregators, Business Process Outsourcing (BPO) & Knowledge
Process Outsourcing (KPO); E-Commerce, Digital Economy. Technological
Growth and MNC’s.

Text Books / References:

1. K. Aswathappa: Essentials of Business Environment, Himalaya Publishing
House.
2. Francis Cherunilam: Business Environment, Himalaya Publishing House.
3. A. C. Fernando: Business Environment, Pearson.
2. Dr. S Sankaran: Business Environment, Margham Publications.
3. Dr V Murali Krishna: Business Environment, Spectrum Publications.
4. Namitha Gopal: Business Environment, McGraw Hill.

Enterprise System and Platforms

Course Content:
Unit 1: Introduction to Enterprise Resource Systems
Overview of Enterprise Resource Planning (ERP), Definition and Evolution
of ERP, Key Drivers for ERP Implementation, ERP Components and
Architecture, Core Modules (Finance, HR, Supply Chain, etc.), Common
Challenges and Solutions
Unit 2: ERP System Design and Architecture
ERP System Design, System Development Life Cycle (SDLC) for ERPs,
Customization vs. Standardization, ERP Architecture, Three-Tier Architecture,
Integration of ERP with Other Systems, ERP Vendors and Solutions, Overview
of Major ERP Vendors (SAP, Oracle, Microsoft, etc.), Comparison of ERP
Solutions
Unit 3: ERP Implementation and Management
Implementation Strategies, Planning and Preparation, Data Migration and
Integration, Project Management for ERP Implementation, Project
Planning and Execution, Risk Management and Mitigation, Post-
Implementation Activities, Training and Support, Continuous
Improvement and Maintenance
Unit 4: Advanced Topics and Future Trends in ERP
Advanced ERP Features, Business Intelligence and Analytics, Cloud-
Based ERP Solutions, Emerging Trends in ERP, Internet of Things (IoT)

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 Model curriculum for UG Degree in BBA

and ERP Integration, Artificial Intelligence and Machine Learning in ERPs,

Impact of ERP on Business Strategy, Strategic Decision Making with ERP,
ERP and Digital Transformation
Practical Work List (Suggestive)

● Create a comprehensive report and presentation on the evolution, key drivers,

core modules, technical architecture, and business benefits of ERP systems
using any software or platform. Explore an ERP system to understand core
modules such as Finance, HR, and Supply Chain. Detail the benefits and
challenges of using ERP systems in a demonstration report.

● Design the architecture of an ERP system, illustrating the Three-Tier

Architecture and integration with other systems, using any software or
platform. Compare features, benefits, and costs of major ERP vendors. Prepare
a comparison report and present findings.
● Develop a detailed project plan for ERP implementation, including phases like
planning, data migration, risk management, and post-implementation
activities using any software or platform. Manage a mock ERP implementation
project, including planning, execution, risk management, and progress
tracking.

● Explore cloud-based ERP solutions to understand their features and benefits.

Create a report on the implementation and management of cloud ERP systems.

Textbooks (Latest Edition):

1. "Enterprise Resource Planning" by Alexis Leon

2. "Modern ERP: Select, Implement, and Use Today's Advanced Business Systems"
by Marianne Bradford
3. "ERP Demystified" by Alexis Leon
4. "Enterprise Resource Planning Systems: Systems, Life Cycle, Electronic
Commerce, and Risk" by Daniel E. O'Leary
5. Fundamentals of Enterprise Resource Planning", Author: Ellen Monk, Bret
Wagner

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 Model curriculum for UG Degree in BBA

Geopolitics and impact on Business

Course Content:
Unit 1: Introduction to Geopolitics
Definition, Nature and Scope of Geopolitics, Theories of Geopolitics- Mackinder’s
Heartland Theory, Sea Power (Alfred Thayer Mahan), Rimland Theory (Nicholas J
Spykman), Robert D Kaplan.
Contemporary Issues in Geopolitics- Global Environmental Issues, Geopolitics of
Energy and Natural Resources, Geoeconomics, Geopolitics of Technology,
Globalization and geopolitics, Border Disputes, Popular Culture and Geopolitics,
Geopolitics and Risk Analysis. Rise of Protectionism, and Geopolitical Tensions
Unit 2: Globalization and International Political Economy in geopolitical
scenario
Post-War International Economic Order- IMF, World Bank, WTO; New
International Economic Order- BRICS, North-South, South-South Cooperation;
Globalization, National Differences in Political Economy.
Unit 3: Global Trade and Monetary Systems
Foreign Direct Investment, Foreign Exchange Market, Global Capital Market,
International Monetary System, Supply Chain Disruptions and Management.
Case studies on the Suez Canal, COVID Pandemic, US-China trade war, Russia-
Ukraine, Israel-Palestine and China-Taiwan conflict.
Unit 4: Emerging Trends and Issues in Geopolitics and Business
Ethics and Culture in International Business, Differences and Challenges in
International Business trade wars, unfair trade practices by developed and
developing economies, anti-dumping, Tariff wars, MNCs and their lobbying and
influence in domestic politics, Cyber Warfare and Cyber Attacks and anti-piracy
law, Global and Sustainable Trade Practices and its impact on national
economies, Issues in Brexit, World Recession, Inflationary Trends
Text Books (Latest Edition):

1. Kline, J. Ethics for International Business: Decision-making in a global political

economy. London: Routledge.
2. Dodds, Klaus, Geopolitics in a Changing World, Prentice Hall: Essex, England.
3. Mearsheimer, J. J. The tragedy of great power politics. W. W. Norton & Company.
4. Kaplan, R. D. The revenge of geography: What the map tells us about coming
conflicts and the battle against fate. Random House.
5. Black, J. ,Geopolitics and the Quest for Dominance. Bloomington: Indiana
University Press.
6. Ikenberry, G. J. The Illusion of Geopolitics. Foreign Affairs, 93(3), 80.
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 Model curriculum for UG Degree in BBA

7. Cavusgil, S.T., Knight, G., & Riesenberger, J.R., International Business: The New
Realities, Prentice Hall.
Public Health and Management
Course Content:

Unit 1: Public Health - Key concepts, approaches, frameworks & measures

● Concept of Public Health and its role in society

● Evolution of Public Health

● Global Health Framework - Understanding health and disease

● Health equity and social determinants of Health

Unit 2: Health systems in India

● History of public health in India

● Organization of health systems in India

● Health system in India : Key Issues

● Major Contemporary Health Schemes and Programmes as case studies -
National Health Mission, Integrated Child Development Services (ICDS),
Janani Suraksha Yojana, Ayushman Bharat Scheme, POSHAN Abhiyan etc.

Unit 3: Concepts and practices of management & health planning

● Basic concepts of planning – macro to micro
● Tool for planning
● Health management in a district

Unit 4: Monitoring & Evaluation

● Introduction to Monitoring & Evaluation
● Health system frameworks
● Application of health system frameworks

Text Books / References:

1. Goldsteen RL, Goldsteen K, Dwelle TL Introduction to Public Health: Promises and
Practices, Springer Publishing Company
2. Sen A , “Health in Development”, Bulletin of the World Health Organization, Vol.
77(8)

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 Model curriculum for UG Degree in BBA

3. Balarajan Y, Selvaraj S, Subramanian SV, “Health care and equity in India”, The
Lancet, Vol. 377(9764)
4. R N Batta (,“Public health management in India: Concerns and options”, Journal
of Public Administration and Policy Research, Vol. 7(3)
5. National Health Policy 2017, Ministry of Health and Family Welfare, Govt. of India

CC 405 International Business 0L:1T:2P 2 Credits

Course Contents :

Unit 1: Introduction to International Business

Introduction to International Business Stages of Internationalization – EPRG

Framework
- International Trade Theories: Theories of International Trade Mercantilists,
Absolute
Cost and Comparative Advantage, Factor Proportions, Neo-factor Proportions
Theories, Country Similarity Theory, Intra-industry Trade, Tariff and Non-Tariff
Barriers in Global Businesses

Unit 2: Introduction of Foreign Direct Investment

Introduction Foreign Direct Investment in the World Economy, Trends in FDI

Theories of Foreign Direct Investment, Greenfield and Brownfield FDI, Benefits and
Costs of FDI, International Institutions and the Liberalization of FDI, CAGE Model.

Unit 3: Economic Integration

Economic indicators and their impact on international business decisions,

Regional Economic Integration and Trade Blocs, Basic Principles of Multilateral
Trade Negotiations, Instruments of Trade Regulation, FDA, custom union,
common market economic union, Emerging Markets and Developing Economies.

Unit 4: Emerging Trends in International Business

International Entrepreneurship and Born Global Firms, Ethical Considerations

- CSR Frameworks and Approaches and ethical considerations, ESG investing
and reporting standards, corporate responses to climate change and social
justice issues

Implications of Brexit on international business laws, the rise of digital

platforms, and ecommerce. Re-shoring and Nearshoring Trend, Impact of
pandemic on International Business.

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 Model curriculum for UG Degree in BBA

Text Books (Latest Edition):

1. International Business: Competing in the Global Marketplace" by Charles W. L.

Hill.
2. International Business: Concept, Environment and Strategy, 3e by Vyuptakesh
Sharan Pearson Education
3. International Business: The Challenges of Globalization by John J. Wild and
Kenneth L. Wild.
4. Rakesh, M. J. International Business, New Delhi, Oxford University Press.
5. Aswathappa, A. . International Business, 2e. Tata McGraw-Hill Education.

SEC 402 Design Thinking and Innovation 1L:1T:0P 2 Credits

Course Content:

Unit 1: Basics of Design Thinking

1. Understand the concept of innovation and its significance in business

2. Understanding creative thinking process and problem solving approaches

3. Know Design Thinking approach and its objective

4. Design Thinking and customer centricity – real world examples of customer

challenges, use of Design Thinking to Enhance Customer Experience,
Parameters of Product experience, Alignment of Customer Expectations with
Product.

5. Discussion of a few global success stories like AirBnB, Apple, IDEO, Netflix
etc.

6. Explain the four stages of Design Thinking Process – Empathize, Define,

Ideate,
Prototype, Implement
Unit 2: Learning to Empathize and Define the Problem
1. Know the importance of empathy in innovation process – how can students
develop empathy using design tools

2. Observing and assimilating information

3. Individual differences & Uniqueness Group Discussion and Activities to

encourage the understanding, acceptance and appreciation of individual
differences.

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 Model curriculum for UG Degree in BBA

4. What are wicked problems

5. Identifying wicked problems around us and the potential impact of their

solutions

Unit 3 : Ideate, Prototype and Implement

1. Know the various templates of ideation like brainstorming, systems thinking

2. Concept of brainstorming – how to reach consensus on wicked problems

3. Mapping customer experience for ideation

4. Know the methods of prototyping, purpose of rapid prototyping.

5. Implementation

Unit 4 : Feedback, Re-Design & Re-Create

1. Feedback loop, focus on User Experience, address ergonomic challenges, user
focused design

2. Final concept testing,

3. Final Presentation – Solving Problems through innovative design concepts &

creative solution

Text Books (Latest Edition):

1. E Balaguruswamy , Developing Thinking Skills (The way to Success), Khanna

Book Publishing Company

2. Tim Brown,“Change by Design: How Design Thinking Transforms

Organizations and Inspires Innovation”, Harvard Business Review

3. 8 steps to Innovation by R T Krishnan & V Dabholkar, Collins Publishing

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 Model curriculum for UG Degree in BBA

SEMESTER –V

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 Model curriculum for UG Degree in BBA

SEMESTER –V
CC 501 Strategic Management 3L:1T:0P 4 Credits

Course Content:

Unit 1: Introduction to Strategy

The objectives of this topic is to understand concept of "strategy", and discuss

the most common elements of strategy; the topic also undertakes the evolution
of strategic management thinking over the decades; the topic covers the
importance of strategic thinking and gives insight into how the firms build and
sustain competitive advantage.

Strategy – concept, relevance, role and benefits; Importance of Strategic

Management; Strategic Management Process, Levels of Strategy; Approaches to
Strategic Decision Making; Strategic Intent – Vision, Mission, Goals and
Objectives; Strategy and Corporate Governance, Social Responsibility and Ethics
in Strategic Management Readings:

Thomas L Wheelen, J David Hunger, Alan N Hoffman, Charles E Bamford and Purva
Kansal (2018). Concepts in Strategic Management and Business Policy:
Globalization, Innovation and Sustainability, 15th Edition, Pearson. [Chapter 1, 2
and 3].
Frank T Rothaermel (2023). Strategic Management – 5th Edition (Indian), McGraw
Hill. [Chapters 1 and 12].
Hambrick, D. C., & Fredrickson, J. W. (2005). Are you sure you have a
strategy?. Academy of Management Perspectives, 19(4), 51-62.
Porter, M. E., & Kramer, M. R. (2006). The link between competitive advantage
and corporate social responsibility. Harvard business review, 84(12), 78-92.

Unit 2: Strategic Analysis

The objective of the unit are to evaluate the value-capturing ability of incumbents
in an industry using the industry analysis tools, to forecast industry profitability
from shifts in underlying conditions and forces; to understand the industry for
strategy formulation.

Environmental appraisal- Scanning the Environment ,Technological, Social,

Cultural, Demographic, Political, Legal; Evaluating Company’s External
Environment: Components of External Environment; Analysis of the general
environment; Nature, Characteristics, Types and Approaches of External
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 Model curriculum for UG Degree in BBA

environment, Key External Forces, Industry Analysis – Analysis of the

competitive environment ; Analysis of the Internal environment: Strategic
capability, Nature, Characteristics, Types and Approaches to internal
environment; Value chain analysis , Experience Curve, SWOT analysis, BCG
Matrix, GE- Cell Matrix.

Read
ings:

1. Thomas L Wheelen, J David Hunger, Alan N Hoffman, Charles E Bamford and

Purva Kansal (2018). Concepts in Strategic Management and Business Policy:
Globalization, Innovation and Sustainability, 15th Edition, Pearson.
2. Frank T Rothaermel (2023). Strategic Management – 5th Edition (Indian), McGraw
Hill.
3. Porter, M. E. The five competitive forces that shape strategy. Harvard business
review, 86(1), 78.
4. Collis, D. J., & Montgomery, C. A. Competing on resources. Harvard business
review, 86(7/8), 140.
Unit 3: Strategy Formulation

The objectives of the Unit are to review corporate strategy for a diversified firm
and identify the sources of corporate advantage; to understand the mechanism
of diversification leading to value creation. It also helps to develop understanding
about the different corporate strategies which are crucial for the survival, growth
and expansion of the business.
Business Strategy Formulation: Generic strategies; Functional areas and link
between business strategy and functional strategy; Corporate Strategy
Formulation: Creating value and diversification; Strategic alliances;
International expansion strategies; Introduction to strategies of growth, stability
and renewal, types of growth strategies concentrated growth, product
development, integration, diversification, international expansion (multi
domestic approach, franchising, licensing and joint ventures); Types of renewal
strategies retrenchment and turnaround. Strategic fundamentals of merger &
acquisitions

Readings
:
Thomas L Wheelen, J David Hunger, Alan N Hoffman, Charles E Bamford and Purva
Kansal (2018). Concepts in Strategic Management and Business Policy:
Globalization, Innovation and Sustainability, 15th Edition, Pearson. [Chapter 6,7,8]

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 Model curriculum for UG Degree in BBA

Frank T Rothaermel (2023). Strategic Management – 5th Edition (Indian), McGraw

Hill. [Chapters 6 , 7, 8 and 9]

Kim, W. C. (2005). Blue ocean strategy: from theory to practice. California

management review, 47(3), 105-121.

Unit 4: Strategy Implementation and Control

The objectives of this topic are to understand the importance of internal
alignment and learn to leverage temporary opportunities into sustainable
advantages; the topic also dwells in Value Innovation, Business Delivery System
Innovation and Eco System Innovation for sustainable business performances.
Structural Implementation; Functional and Operational Implementation;
Behavioural Implementation; Strategy Evaluation and Control; Strategic
leadership; Strategic control and corporate governance; Issues in Strategy
Implementation; Creating effective organizational designs; Strategy and society;
Managing innovation and fostering corporate entrepreneurship; Integration of
Functional Plans and PoliciesStrategy Evaluation and Control - Operational
Control - Overview of Management Control.

Readings
:
Thomas L Wheelen, J David Hunger, Alan N Hoffman, Charles E Bamford and Purva
Kansal (2018). Concepts in Strategic Management and Business Policy:
Globalization, Innovation and Sustainability, 15th Edition, Pearson. [Chapter 9,10,12
and 12]

Frank T Rothaermel (2023). Strategic Management – 5th Edition (Indian), McGraw

Hill. [Chapters 11]
Text Books (Latest Edition):

Thomas L Wheelen, J David Hunger, Alan N Hoffman, Charles E Bamford and Purva
Kansal . Concepts in Strategic Management and Business Policy:
Globalization, Innovation and Sustainability, 15th Edition, Pearson.

Frank T Rothaermel . Strategic Management – 5th Edition (Indian), McGraw Hill.

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 Model curriculum for UG Degree in BBA

CC 502 Logistics and Supply Chain Management 3L:1T:0P 4 Credits

Course Content:
Unit 1: Introduction to Supply Chain Management
This unit explores the role of supply chain management in organizations,
achieving strategic fit, and understanding supply chain drivers and metrics.
Students will learn about the integral nature of supply chains in aligning
business strategies with operational capabilities to enhance performance and
competitiveness.
Unit 2: Supply Chain Network Design

Students will learn to design distribution networks with a focus on e-business

applications and global supply chain networks. This unit covers the strategies
and challenges of creating efficient and responsive supply chain networks that
align with business objectives and the dynamic nature of global markets.

Unit 3: Sourcing and Pricing Strategies

This unit addresses sourcing decisions and pricing management within supply
chains. Students will explore various sourcing strategies and pricing models that
can be employed to optimize revenue management and cost-efficiency in supply
chains, with a particular focus on e-commerce dynamics.

Unit 4: Demand and Supply Coordination

Focusing on the synchronization of demand forecasting, aggregate planning, and

sales operations planning, this unit teaches students how to coordinate supply
chain activities to balance demand and supply efficiently. Key topics include
demand forecasting techniques, aggregate planning strategies, and the
importance of coordination across the supply chain.

Textbooks and References(Latest Editions):

1. Supply Chain Management: Strategy, Planning, and Operation, 7th ed., by Sunil
Chopra & Peter Meindl, Pearson.

2. Logistics & Supply Chain Management, 5th ed., by Martin Christopher,

Pearson.

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 Model curriculum for UG Degree in BBA

SEMESTER –VI

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 Model curriculum for UG Degree in BBA

SEMESTER –VI
CC 601 Project Management 3L:1T:0P 4 Credits

Course Content:

Unit 1: Fundamentals of Project Management

This unit covers the core concepts of project management, including the project
life cycle, the role of the project manager, and the organizational context of
projects. Students will learn about the stages of a project from initiation to
closure and the key responsibilities of a project manager in driving project
success.

Unit 2: Project Planning and Tools

Focusing on the planning phase of project management, this unit explores

setting project scope and objectives, developing a Work Breakdown Structure
(WBS), and managing time through scheduling techniques such as Gantt charts
and PERT/CPM. Practical application includes using Microsoft Project to create
and manage schedules, emphasizing the integration of project management tools
to streamline project planning.
Unit 3: Executing and Monitoring Projects

This unit delves into resource allocation, budgeting, and quality control within
project execution. Students will also learn about risk management processes
including identification, analysis, and response strategies. Practical exercises
will include resource management and performance tracking using Microsoft
Project, highlighting effective control measures to ensure project alignment with
planned objectives.

Unit 4: Concluding Projects and Agile Methodologies

The final unit discusses the closing phase of projects, including performance
measurement, stakeholder communication, and post-project evaluation.
Additionally, this unit introduces Agile project management principles and the
Scrum framework, comparing Agile with traditional project management
methods to provide students with a broader understanding of managing projects
in dynamic environments.

Suggested Case Topics:

● The Big Dig: A project management analysis of Boston's Central Artery/Tunnel

Project.
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 Model curriculum for UG Degree in BBA

● The launch of Apple’s iPhone: Managing high-stakes technology projects.

● Project management in non-profits: The case of the Global Fund's initiatives.

Suggested Research Paper Reading:

Orieno, O. H., Ndubuisi, N. L., Eyo-Udo, N. L., Ilojianya, V. I., & Biu, P. W. (2024).
Sustainability in project management: A comprehensive review. World Journal of
Advanced Research and Reviews, 21(1), 656-677.

1. Textbooks (Latest Edition):

2. Information Technology Project Management, by Kathy Schwalbe, Cengage
Learning.
3. Project Management: A Managerial Approach, by Jack R. Meredith and Samuel J.
Mantel Jr., Wiley.

CC 602 Business Taxation 2L:0T:0P 2 Credits

Course Description:
Course Content:
Unit 1: Goods and Service Taxes (GST) – Overview and Concepts
Fundamentals of GST, Constitution {101st Amendment} Act 2016, Tax Structure
in India, Types of Taxes – Direct and Indirect Taxes. Introduction to GST – need
for GST, origin, Constitutional amendment for bringing GST, one nation one tax,
objectives, structure, GST council, tax rates, GST vis-à-vis earlier tax laws,
advantages, disadvantages.
Introduction to Central Goods and services Tax 2017 (CGST), State Goods and
Service
Tax Act 2017 (SGST), Union Territory Goods and Services Tax Act 2017 (UTGST),
Integrated Goods and Services Taz Act 2017, Goods and Service Tax Network
(GSTN), GST Council. Dual Model of GST – GSTN. Process of registration,
compulsory registration, exemption from registration, liability for registration,
deemed registration, cancellation of registration and revocation of registration.
GST Unique Identification Number (GSTIN).

Unit 2: Levy, Collection and Input Tax Credit

Meaning of Supply, scope of supply, types of Supplies – Composite and Mixed
Supplies. Levy and Composition, Composition of Levy. Persons liable to pay GST,
Time of Supply and Value of Supply. Input Tax Credit – eligible and ineligible
tax credit. Availability of Tax Credit under special circumstances- Transfer of
Input Tax Credit – Input Service

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 Model curriculum for UG Degree in BBA

Distributor- Tax Invoice - Bill of Supply- Credit Note -Debit Note - Receipt Voucher -
Payment Voucher - Revised Invoice - Transportation of goods without issue of Invoice
Delivery Challan. Payment of Tax -Modes of Payment - Electronic Liability Register -
Electronic Credit Ledger - Electronic Cash Ledger- Time line for Payment of Tax
- Challan Reconciliation - Interest on Late Payment - Set off of Input Tax Credit
- Refunds- Application for Refund of Tax, Interest, Penalty, Fees or any Other
Amount.

Unit 3 : Filing of GST Returns and Audit

Overview of GSTR 1- GSTR 3B - GSTR 4 GSTR 5- GSTR6- GSTR7-GSTR8- GSTR
– 9 GSTR10- GSTR11. Audit by tax authority's U/s 65 – Special Audit U/s 66-
Audit by department- Power of Departmental Audit – Returns- Authorization to
Audit – Audit Procedure – Duration of Audit- Audit Findings-Reply to Audit
Findings - Period of Limitation to issue Show Cause Notice - Assessment under
Chapter XII- Assessment & Audit Rules (no 98 to 102) - Demands and Recovery.

Practical’s on online GST Registration Process and Payment of Tax; Enabling GST
and
Defining Tax Details - Tally ERP; Defining Tax Rates at Master and Transaction
Levels; Defining GST Rates at Stock Group Level; Defining GST Rate at
Transaction Level; Accounting of GST Transactions; Creation of GST Duty
ledgers; GST Reports; Generating GSTR; Exporting GSTR; Uploading of GSTR on
GST portal.

Unit 4: Customs Duty

Introduction- Basic Concepts - Territorial Waters - High Seas – Types of Customs
Duties - Basic customs duty - Protective duties - Safeguard duty – Countervailing
Duty on subsidized articles - Anti-dumping duty – Baggage - Valuation - Baggage
Rules and
Exemptions. Procedure (including warehousing) - Export Procedure - Deemed
Exports Duty drawback - Customs (Import of Goods at Concessional Rate of Duty)
Rules, 2017 - Valuation of Imported Goods -Valuation of Export Goods.

Readings:
Textbooks (Latest Editions)
1. Datey, V. S.; Indirect Taxes. Taxmann Publications Pvt. Ltd.
2. Balachandran, V. ; Indirect Tax Laws. Sultan Chand & Sons.
3. Datey, V. S.; GST and Customs Law. Taxmann Publications Pvt. Ltd.
4. Singhania, V. K., & Singhania, K.; Indirect Taxation. Taxmann Publications Pvt.
Ltd.
5. Sahay, B. S., & Ranjan, R. ; Goods and Services Tax (GST). Cengage Learning
India.
6. Sury, M. M.; Indirect Taxes. New Century Publications.
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 Model curriculum for UG Degree in BBA

SEC 601 Corporate Governance 2L:0T:0P 2 Credits

Course Content:
Unit 1: Conceptual Framework of Corporate Governance
Corporate Governance: Meaning, significance, and principles; Management and
corporate governance; Theories of Corporate Governance: Agency Theory,
Stewardship theory, Stakeholders’ Theory; One Tier and Two-Tier Boards
Unit 2: Corporate Governance and Role of Stakeholders
Board composition: Executive directors, non-executive directors and
independent directors; Role of Board and board committees; Insider Trading;
Shareholder activism; Class action suits; Whistleblowing Mechanism, CSR and
Corporate Governance
Unit 3: Global Corporate Failures and International Codes
Maxwell (UK), Enron (USA); Sir Adrian Cadbury Committee Report 1992, SOX Act
2002, OECD Principles of Corporate Governance.
Unit 4: Corporate Governance Regulatory Framework in India and Corporate
Failures in India
Kumar Mangalam Birla Committee (1999), NR Narayana Murthy Committee
(2005) and Uday Kotak Committee (2017); Regulatory framework: Relevant
provisions of Companies Act, 2013, SEBI: Listing Obligations and Disclosure
Requirements Regulations (LODR),
2015.Satyam Computer Services Ltd, Kingfisher Airlines, PNB Heist; ICICI Bank;
Common Governance Problems in various Corporate Failures in India and abroad.

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Model curriculum for UG Degree in BBA

Appendix

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 Model curriculum for UG Degree in BBA

Appendix-1: Electives
• Business Analytics
• International Business
• Finance
• Human Resource Management
• Marketing
• Supply chain Management

Appendix-2: Indian Knowledge System (IKS)

Institutions are advised to choose any one of the following module as per the
available resources/ university norms.
1. IKS-I: Introduction to Indian Culture and Civilization (with some present
practices)
2. IKS-II: Indian Culture and Civilisation with its Knowledge Systems and
Traditions
3. IKS III Vision for a Human Society (Vishva Kalyan thru Vasudhaiva
Kutumbkam)*1
4. IKS IV Indian Science, Engineering and Technology- Past, Present & Future*1
5. IKS V Indian Town Planning and Architecture*1
6. IKS VI Indian Mathematics and Astronomy*1
7. IKS VII Indian Aesthetics (including Music & Musical Iinstruments)/
Arthashastra*1
8. IKS VIII Indian Health, Wellness

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 Model curriculum for UG Degree in BBA

Appendix – 4

Course Title: Internship/ Capstone Project - BBA – V

Course Code : SEC501

Course Title : Internship/ Capstone Project

Number of Credits : 4
Course Category : SEC

Internship/ Capstone Project Student Engagement Process:

An internship/capstone project is a structured, hands-on learning experience

integrating academic knowledge with pre-professional work activities. It mutually
benefits both the student-intern and the host organisation. Interns apply foundational
skills from their studies to real-world tasks, enhancing their practical experience.
Placement sites outline clear expectations, duties, and performance goals for the
interns. They also offer regular supervision and feedback to guide the interns'
development. This experiential learning helps students build valuable industry-specific
skills, gain insights into their chosen field, and improve their employability upon
graduation.

Step 1.

Orientation Session: The orientation session for the internship/capstone project is

designed to provide students with a comprehensive overview of what to expect and how
to succeed in their upcoming professional experience. The session aims to bridge the
gap between academic learning and practical application in a real-world setting.

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 Model curriculum for UG Degree in BBA

Step 2.

Identify an internship: Students research opportunities that align with their career
goals and academic background. They explore various platforms, such as online job
boards, networking events, and professional associations, to find positions that offer
relevant hands-on experience and skills in their chosen field. Step 3.

Internship agreement Form: The Student, Mentor, and internship Coordinator in the
Industry will complete the internship agreement form.

Step 4.

Start of Internship: The internship lasts eight weeks. Interns are expected to commit
to 20 hours per week, allowing for a balanced integration of work and learning. The
internship mentor will arrange specific schedules. This structure ensures that interns
gain substantial experience while accommodating any academic commitments. Regular
check-ins and progress reviews will be conducted to support intern development and
address any challenges, providing a productive and enriching internship experience.

Step 5.

Submission of Report:
Front Page: Student Name, Course, Internship Company, Duration, Mentor
Internship Agreement Form
Internship Certificate
Introduction & background of the Company
Roles & responsibilities as an Intern
Weekly work allotment & completion report
Challenges & Solutions
Learning from the internship
Conclusion

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 Appendix – 5
MAJOR PROJECT & GUIDELINES
Course Code : SEC 602
Course Title : Major Project
Number of Credits : 4
Course Category : Skill Enhancement Course