1.

CRM Software Modules

Question: Which types of business processes are typically supported by CRM (Customer
Relationship Management) software solutions?

1. Handling product returns

2. All options are correct

3. Managing customer accounts

4. Call center & helpdesk services

2. Porter's Value Chain Model

Question: According to Porter’s value chain approach, several primary activities can be
identified. Which of the following is not regarded as a primary activity?

1. Customer service

2. Operations

3. Financial management

4. Inbound logistics

3. Secure Extranet

Question: A secure extranet that connects a large organization with its suppliers, distributors,
and other key partners is called a(n):

1. E-marketplace

2. E-hub

3. Private industrial network

4. Net marketplace

4. Ultra-Slim Rack Computers

Question: Super-thin computers made up of circuit boards containing processors, memory,

1. Blade servers

2. Triple-W servers

3. Proxy servers

4. Slave servers
5. Analyzing Customer Buying Patterns (I)

Question: Observing and interpreting patterns in customer purchasing behavior is an example

1. Demand planning

2. Operational CRM

3. Analytical CRM

4. Advanced supply chain analytics

6. Analyzing Customer Buying Patterns (II)

Question: Examining the trends in how customers purchase goods or services is typically
categorized as:

1. Demand forecasting

2. Operational CRM

3. Analytical CRM

4. Analytical SCM

(Note: This question intentionally appears a second time with slightly different wording.)

7. Evolution of IT Infrastructure

Question: Arrange the following eras of IT infrastructure from oldest to most recent:
(1) Cloud-computing era
(2) Client/Server era
(3) Enterprise era
(4) PC era
(5) Mainframe and minicomputer era

Which of the sequences below is correct?

1. 5, 4, 2, 1, 3

2. 5, 4, 2, 3, 1

3. 4, 5, 3, 2, 1

4. 4, 5, 2, 3, 1

8. Strategic-Level Information System

Question: A system operating at the strategic level of an organization, designed to assist with
unstructured decisions and often incorporating external data, is called a(n):

1. Management information system (MIS)

3. Executive support system (ESS)

4. Office automation system

9. Data Relationships: Associations

Question: In data analytics, when we talk about “associations,” we are referring to:

1. Undiscovered groupings

2. Occurrences connected to a single event

3. Patterns that identify the group to which an item belongs

4. Events linked together over time

10. Supply Chain Models

Question: A supply chain organized around actual customer demand, rather than forecasts,
follows a ________ model.

1. Build-to-stock

2. Replenishment-driven

3. Push-based

4. Pull-based

11. Enterprise Systems (I)

Question: ________ systems rely on a combination of software modules to support activities

1. Organizational

2. Enterprise

3. Product differentiation

4. Supply chain

12. Enterprise Systems (II)

Question: Systems based on integrated modules supporting company-wide operations are

1. Organizational

2. Enterprise
 3. Product differentiation

4. Supply chain

(Note: This question is repeated with a slight variation in wording.)

13. Porter’s Value Chain Model Statements

Question: Which choice best describes the statements about Porter’s value chain model?

1. It views a company as a sequence of actions that add value to a product or service.

2. It distinguishes between primary and support activities.

3. All of the above statements are correct.

4. It helps identify where IT can most effectively strengthen a firm’s competitive position.

14. Porter’s Competitive Forces

Question: Which of the following is not one of Porter’s five competitive forces?

1. New market entrants

2. Government involvement

3. Substitute products

4. Bargaining power of suppliers

15. Recent Key Technological Innovations

Question: Several major technological developments have been discussed in terms of their
business impact. Which of the following is not one of them?

1. The rise of WANs (Wide Area Networks)

2. Emergence of mobile digital platforms

3. Cloud computing

4. Expansion of Software as a Service (SaaS)

16. Database Schematic

Question: A comprehensive diagram of an entire database, illustrating relationships among

1. Data dictionary

2. Data definition diagram

3. Intersection relationship diagram

17. Definition of an Information System

Question: A set of interconnected elements that collect, process, store, and distribute data to
support decision-making, coordination, and control within an organization is called:

1. An information system

2. Communication technology

3. A central processing unit (CPU)

4. A network

18. Unique Identifier in a Table

Question: In a database table, the field serving as the unique identifier for each record is called
the:

1. Unique ID

2. Primary key

3. Primary entity

4. Primary field

19. Detailing System Requirements (I)

Question: During which phase do you thoroughly document all the features and functions a
new information system must offer?

1. Feasibility analysis

2. Requirements gathering

3. Request for proposal

4. Logical design

20. Detailing System Requirements (II)

Question: In which step is a precise description of the necessary capabilities of a new

1. Feasibility assessment

2. Requirements analysis

3. Request for proposal

(Note: This question is also repeated with slight variations.)

21. Digitally-Driven Organization

Question: What term describes an organization in which all major processes and interactions
with customers, suppliers, and employees operate digitally?

1. Intranet

2. Extranet

3. Digital business

4. Digital information system

22. Streamlining the Distribution Channel

Question: Removing layers of middlemen in a supply chain or distribution channel is known as:

1. Market segmentation

2. Business Process Reengineering (BPR)

3. Market transparency

4. Disintermediation

23. Organizational Change Enabled by IT

Question: What are the four types of organizational change facilitated by information
technology, in order of least to most risky?

1. Rationalization, automation, reengineering, and paradigm shift

2. Automation, rationalization, redesign, and paradigm shift

3. Automation, redesign, restructuring, and paradigm shift

4. Rationalization, automation, reengineering, and redesign

24. Geo-Advertising

Question: Geo-advertising delivers advertisements to users based on their:

1. GPS location

2. Google Maps settings

3. Personal shopping preferences

4. Residential address
25. Matching Platforms and Examples

Question: Suppose we have these categories and examples:

• 1 = Computer hardware platforms

• 2 = Operating system platforms

• 3 = Software for business applications

Which combination correctly pairs each number with its corresponding letter?

1. 1Y, 2X, 3Z

2. 1X, 2Z, 3Y

3. 1X, 2Y, 3Z

4. 1Y, 2Z, 3X