FACULTY OF COMMERCE & MANAGEMENT

DEPARTMENT OF MANAGEMENT
Teaching and Examination Scheme Session 2022 - 2025
Program Name: Bachelors of Business Administration Year/Semester: II/IV
Course: BBA
HOURS MARKS
PROGRA IA ETE Total
S SUBJECT CREDI
M Max. Passin Max. Passin Max. Passin T
N TITLE L T P
CODE Mark g Mark g Mark g
s Marks s Marks s Marks
THEORY PAPER
Cost and
1 CM102401 Management 3 1 0 40 - 60 24 100 40 4
Accounting
E-Commerce
and
2 CM102402 Management 4 0 0 40 - 60 24 100 40 4
Information
System
Professional
3 HA101451 2 0 0 40 - 60 24 100 40 2
English - II
Fundamental
of Computer
4 CA101451 1 0 0 40 - 60 24 100 40 1
Application –
II
Specialization Banking & Financial Services
Investment
Banking and
5 CM102403 4 0 0 40 - 60 24 100 40 4
Financial
Services
International
6 CM102404 Financial 4 0 0 40 - 60 24 100 40 4
Services
Specialization International Business
International
7 CM102404 Financial 4 0 0 40 - 60 24 100 40 4
Services
Export Import
8 CM102405 4 0 0 40 - 60 24 100 40 4
Documentation
Specialization Digital Marketing
Content
9 CM102406 4 0 0 40 - 60 24 100 40 4
Marketing
Marketing of
Services and
10 CM102407 4 0 0 40 - 60 24 100 40 4
Consumer
Behavior
Specialization Human Resources
CM102408 Stress
11 4 0 0 40 - 60 24 100 40 4
Management
CM102409 Employment
12 4 0 0 40 - 60 24 100 40 4
Law
Total 1 0 0
240 - 360 144 600 240 19
8 1 0
PRACTICAL PAPER
Excel for
13 CM102421 0 0 4 40 - 60 24 100 40 2
Managers
Book Review,
Presentation
14 CM102422 0 0 4 40 - 60 24 100 40 2
and Viva
Voice
15 CA101471 Fundamental 0 0 2 40 - 60 24 100 40 1
 of Computer
Application –
II
Social Outreach,
Discipline
16 SODECA &Extra 50 - 50 00 1
Curricular
Activities
0 0 1
Total 170 - 180 72 350 120 06
0 0 0
1 0 1
Sub Total 410 - 540 216 950 360 25
8 1 0
NOTE
IA: - Internal Assessment L: - Lecture T: - Tutorial P: - Practical ETE: - End Term Exam

Note: Aggregate passing marks will be 40 to clear/passing the current semester.

BBA II, SEMESTER IV

Cost and Management Accounting L T P C

CM102401 3 0 1 4
MM:100
Core Course CORE
Prerequisite:
Data Book /
Codes/Standards NA
Course Category APEX SCHOOL OF COMMERCE AND MANAGEMENT
(concerning
School)
Course designed Department of Management
by the Department
Approval by the
AC

PURPOSE: To understand the basics of cost accounting and understand the Treatments
of Costs under different Situations using various method of costing and types of costing.
INSTRUCTIONAL OBJECTIVES COURSE OUTCOMES
At the end of the course, student will be
able to :
1. To make them understand various
concepts of cost and financial Recognize and classify various Cost
accounting. concepts and elements of cost to prepare
cost sheet for the business entity.
2. To understand the preparation of Explain meaning of Overheads. Classify,
accounting statements, along with Allocate, Apportion and Reapportion
various overheads to calculate cost.
their uses and limitations
3. To take the managerial decisions by Understand concepts of Management
using various tools of financial accounting and take decision by applying
statement analysis marginal costing techniques
4. To understand how cost can be Apply Standard costing technique for
control. controlling cost.
5. To understand different forms of Explain the responsibility and activity
costing. based costing.

Session Description of Topic Contact IOs

hours
UNIT I- 12
Introduction to Cost Accounting - Meaning and Definition,
1. Scope and use of cost accounting, 2 1
Centre, cost accounting and financial accounting, cost
2. concepts 2 1
Classification of costs.
3. 2 1
4. Elements of Cost: Material Labour and Expenses, Direct 2 1
 Material cost – Meaning, Purchase and stores routine,
Method of Pricing Material Issues, Wastage, Scrape
5. Spoilage Defectives Inventory Control Techniques 2 1
Direct Labour Cost Meaning, Remuneration Methods, and
6. Labour –Turnover, Treatment of idle time overtime 2 1
premium, employee’s welfare cost and fringe benefits.
UNIT II- 12
7. Overheads - Introduction, Direct Expenses, steps in 2 2
accounting overheads, classification of overheads,
Techniques for separation of fixed and variable costs
8. 5 2
9. Absorption of Overheads-Methods of Overheads, 5 2
Absorption, Over absorption and under absorption of
overheads.
UNIT III - 12
10. Costing Method: Output Costing Meaning, Nature, Scope 2 3
of Management Accounting, Tools and Techniques of
Management Accounting
11. Functions of Management Accountant, Installation of 4 3
Management System, Limitations of Management
accounting.
12. Application of Marginal Costing in Decision Making 4 3
13. Fixation of selling price, Make or Buy Decision. Dropping 2 3
a line or product, Retain or Replace, own or lease, selling in
Foreign Market.
UNIT IV- 12 4
14. Cost Control Techniques- Budgeting: Introduction, 1 4
compressive/Master budget

15. fixed and flexible Budget, cash budget, functional budget 3 4

Standard Costing: Introduction, cost variance analysis
16. 1 4
Material Variance
17. 4 4
18. Labour Variance 3 4
UNIT V-
12
Responsibility Accounting
19. 6 5
20. Activity Based Costing. 6 5
Total contact hours
60

LEARNING RESOURCES
Sl. No.
TEXT BOOKS
1. M.N Arora: Cost Accounting –Principles and Practices
2. S.P. Jain and K.L. Narang: Cost Accounting
REFERENCE BOOKS/OTHER READING MATERIAL
1. M.Y. Khan and P. K. Jain: Management Accounting
2. I. M. Pandey: Management Accounting
 BBA YEAR II, SEMESTER IV

E-Commerce and Management Information L T P C

CM102402 4 0 0 4
System
MM.100
Core Course CORE
Prerequisite:
Data Book /
Codes/Standards NA
Course Category APEX SCHOOL OF COMMERCE AND MANAGEMENT
(concerning
School)
Course designed Department of Management
by the Department
Approval by the
AC

PURPOSE: After the successful completion of the course the student must be aware of
Techniques in Application of e-commerce. This course is designed to provide
knowledge about Electronic Commerce.
INSTRUCTIONAL OBJECTIVES COURSE OUTCOMES
At the end of the course, student will
be able to:
1. To study the basic concepts and
technologies used in the field of E- Understand the basic concepts and
Commerce. technologies used in the field of
management information systems
2. To understand the different key terms of Have the knowledge of the different
e-commerce.
types of management information
systems.
3. To understand development of E- Understand the processes of
business framework, Internet, software,
hardware and various tools. developing and implementing
information systems.
4. To study the role of information Understand the role of information
systems for effective decision making
process in organizations, systems in organizations, the strategic
management processes, and the
implications for the management.
5. To develop an understanding about Develop an understanding of how
DBMS, RDBMS, Networking various information systems work
Topology and Data Communication to together to accomplish the information
accomplish the information objectives objectives of an organization
of an organization.

Session Description of Topic Contact IOs

hours
UNIT I- 12
Evolution of E-commerce : Introduction, Electronic
1 Commerce Framework, 4 1
Advantages and Disadvantage of E-commerce
2 4 1
Roadmap of e-commerce in India
3 4 1
UNIT II- 12
4 Understanding of Key terms of E‐ Commerce - Electronic 4 2
Commerce & Banking, Electronic Payment Systems
Electronic Payment Technology
5 4 2
6 On‐line credit card, E‐ Commerce Security. 4 2
 UNIT III - 12
7 Developing e‐Business Frame work - Developing e‐ 4 3
Business Models
8 Introduction to Internet, www. Concepts, Building of 4 3
e‐ commerce websites
9 software hardware and tools 4 3
UNIT IV- 12
10 Concept of MIS, Role of MIS - Classification of 6 4
information, levels of information
Information system for decision making, Decision support
11 system. MIS in operations. 6 4
UNIT V- Database Management System
12
Database Management System, Database concepts, database
12 models, 4 5
13 Database designs, RDEMS MIS, RDEMS 4 5
Introduction of oracle, Network topology
14 2 5
LAN, Wan, Data communication
15 2 5
Total contact hours
60

LEARNING RESOURCES
Sl. No.
TEXT BOOKS
1. E-Commerce and E-Business: Dr. C.S. Rayaud, Himalaya Publishing House
2. Information Technology: E-Commerce and E-business: V.D. Dudeja,
Commonwealth Publisher, New Delhi
3. Electronic Customer Framework –Technologies and Application: B.Bhaskar, Tata
McGraw -Hill.
REFERENCE BOOKS/OTHER READING MATERIAL
1. Electronic Commerce: A Managers Guide to E-Business: Parag Diwan and Sunil
Sharma, Vanity Books International
2. James A.O Brien management information system, (Galgotia publication).
 BBA YEAR II, SEMESTER IV

HA101451 PROFESSIONAL ENGLISH - II L T P C

MM.100 2 0 0 2
Core Course CORE
Prerequisite:
Data Book / NA
Codes/Standards
Course Category APEX SCHOOL OF COMMERCE AND MANAGEMENT
(concerning School)
Course designed by Department of Management
the Department
Approval by the AC

PURPOSE: To enable students to produce simple English independently, spontaneously

and flawlessly along acquiring the self-assessment techniques.
INSTRUCTIONAL OBJECTIVES COURSE OUTCOMES
At the end of the course, student will be
able to:
1. To be able to listen and comprehend Increase their listening and reading speed
English. and comprehension.
2. To gain confidence in talking and Students will enlarge their vocabulary by
composing freely and independently in keeping a vocabulary journal and students
speech and develop accuracy of fluency will strengthen their ability to express
themselves through brief writing using the
process approach.
3. To be able to read difficult Enhance eye span, read speedily and
content/books with understanding mastering more complex readings.
4. To help the students to develop writing Students will review the grammatical
skills of comprising various forms of English and the use of these
professional Composition. forms in specific communicative
contexts.
5. To understand the functional in all Apply the process of self-assessment,
aspects of language grammar & its through which the students would
applicability. reflect on the quality of their work, and
revise their work if necessary.

Session Description of Topic Contact IOs

hours
UNIT I- 7

1. Listening Comprehension- Introducing phonetic sounds, 2 1

Consulting dictionary

2. Film clips/documentary films (learn English with Harry Potter. 2 1

https://www.youtube.com/watch?v=bKD-D3pCWrA)
3. Short Plays/drama 2 1
(Unintent.https://www.dramanotebook.com/plays-for-
kids/unintent
4. Video lectures 1 1
UNIT II- 6
5. Speaking and Body Language: Conversations, Meeting with 2 2
guests and strangers
6. Describing events(https://freedrama.net/one.html) 1 2
7. Classroom Teaching and raising the questions 1 2
8. Process of self-evaluation – subject/course-related 1 2
9. Accuracy Vs Fluency 1 2
UNIT III - 5
10. Reading aloud and comprehension- Unseen passages 1 3
11. Newspaper 1 3
12. Magazines (https://buzzingbubs.com/articles/top-childrens- 2 3
magazines-in-india)
13. Course books 1 3
UNIT IV- 7
14. Writing and Composition - Dialogues : Skit/drama/One-act- 2 4
play/story
15. Advertising 1 4
16. Drafting official/business letters : Format and Principles of 2 4
Writing Memos – Circulars- press release -General Warning –
Cautions - Filing an FIR, making an RTI request, submitting a
consumer complaint
17. Paraphrasing 1 4
18. Diary/Blogs and essays 1 4
UNIT V- 5
19. Grammar - Modifiers 1 5
20. Active and passive voice 1 5
21. Direct and indirect speeches 1 5
22. Syntax 1 5
23. Language manipulation activities 1 5
Total contact hours 30

LEARNING RESOURCES
Sl. No. TEXT BOOKS
1. Gartside L. Modern Business Correspondence, Pitman Publishing House, 1986,
London
2. Binod Mishra &Sangeeta Sharma, Communication Skills for Engineers and
scientists, PHI Learning Private Ltd, New Delhi, 2011
3. Bansal, R.K and Harrison JB, Spoken English Orient Longman, 2013, Hyderabad.

REFERENCE BOOKS/OTHER READING MATERIAL

1. Rodriques M.V. Effective Business Communication, Concept Publishing
Company, New Delhi, 1992 reprint(2000)
 YEAR II, SEMESTER IV

CA101451 FUNDAMENTAL OF COMPUTER L T P C

2 0 0 2
MM 100
Core Course CORE
Prerequisite:
Data Book / NA
Codes/Standards
Course Category APEX SCHOOL OF COMMERCE AND MANAGEMENT
(concerning
School)
Course designed Department of Management
by the Department
Approval by the
AC

PURPOSE To get exposed to the glimpses of Fundamental of Computer topics that

are essential for a BBA.
INSTRUCTIONAL OBJECTIVES COURSE OUTCOMES
At the end of the course, student will
be able to:
1. Understand the fundamental OS concepts, Understanding of OS types,
enabling practical application and functionalities, and prepare for real-
problem-solving skills. Teach core world industry scenarios. Equip with
network principles, practical in-depth network knowledge, design,
implementation, and hands-on experience security practices, and readiness for
with devices and protocols. industry demands and certifications.
2. To Familiarize users with essential MS Ensure proficiency in MS Word,
Word features for document creation, covering document editing,
formatting, and advanced functions. formatting, collaboration, and
leveraging advanced tools for
professional and academic use.
3. To Teach fundamental Excel functions Develop proficiency in Excel,
and formulas for data analysis, covering data management, complex
manipulation, and visualization. calculations, and the application of
advanced features for business and
analytical purposes.
4. To Educate on creating compelling Enable proficiency in PowerPoint,
presentations, utilizing multimedia, and covering design principles,
mastering effective communication storytelling, and the delivery of
through visual aids. impactful presentations for various
contexts.
5. To Educate on database design, Ensure comprehensive
querying, and management, emphasizing understanding of database concepts,
practical application and problem- data manipulation, and prepare for
solving skills. real-world implementation in various
industry contexts.
Session Description of Topic Contact IOs
hours
UNIT I- 6
1 Introduction to Operating System & Computer 3 1
Network: Introduction to OS, Types of OS and functions
of OS (Process Management: Deadlocks, Memory
Management, virtual memory
2 File System and input output system).Computer Network 3 1
definition, network terminologies and Network
Components.
UNIT II- 6
3 Introduction to MS-Word: Text Basics, Text Formatting 3 2
and saving file, Working with Objects, Header & Footers,
Working with bullets and numbered lists,
4 Tables, Styles and Content, Merging Documents, Sharing 2 2
and Maintaining Document,
5 Proofing the document, Printing, template and Mail 1 2
Merge.
UNIT III - 6
6 Introduction to Excel: Introduction to Excel, Formatting 2 3
excel work book, Perform Calculations with Functions,
Sort and Filter Data with Excel
7 Create Effective Charts to Present Data Visually, Analyze 3 3
Data Using PivotTables and Pivot Charts, Protecting and
Sharing the work book
8 Use Macros to Automate Tasks, Proofing and Printing. 1 3
UNIT IV- 6
9 Introduction to PowerPoint: Setting Up PowerPoint 2 4
Environment, Creating slides and applying themes
10 Working with bullets and numbering, Working with 2 4
Objects, Hyperlinks and Action Buttons
11 Working With Movies and Sounds, Using SmartArt and 2 4
Tables,
12 Animation and Slide Transition, Using slide Master, Slide 2 4
show option, Proofing and Printing.
UNIT V- 6
13 Introduction to Database System: Introduction to database 3 5
system, Database System Architecture, Types of Database
14 Relational Database, database design and transaction 2 5
management.
15 Introduction to Microsoft SQL Server, and My SQL. 1 5
Total contact hours 30
LEARNING RESOURCES
Sl. No. TEXT BOOKS
1. Computer Fundamentals, P. K. Sinha, BPB Publications, Sixth Edition.

2. Fundamental of Information Technology, Chetan Shrivastava, Kalyani Publishers.

3. Introduction to Information Technology, V. Rajaraman, PHI, Second Edition.

REFERENCE BOOKS/OTHER READING MATERIAL

1. Computers Today, Suresh K Basandra, Galgotia Publications
 BBA YEAR II, SEMESTER IV

L T P C
CM102403 Investment Banking and Financial Services 4 0 0 4
MM:100
Core Course CORE
Prerequisite:
Data Book /
Codes/Standards NA
Course Category APEX SCHOOL OF COMMERCE AND MANAGEMENT
(concerning
School)
Course designed Department of Management
by the Department
Approval by the
AC

To get exposed to the glimpses of Investment Banking and Financial

PURPOSE Services topics that are essential for a BBA.
INSTRUCTIONAL OBJECTIVES COURSE OUTCOMES
At the end of the course, student will
be able to:
1. To know the different aspects of Exhibit about banking and financial
Investment banking, Merchant banking concepts covered Managing
and the detailed SEBI guidelines on issue investment in primary market and
management. secondary market.
2. To get the knowledge about Issue Apply the knowledge of issue
management with specifications about management in Investment Banking
Public issue and Right issue companies
3. To understand the concepts of lease and Evaluate and estimate cost of Leasing
hire purchase and their accounting and Hire purchase
4. To learn about types of security and Formulate the process of
securitization Securitization for Companies with
high level of Bad debts.
5. To learn about venture capital and Demonstrate the understanding about
venture financing, Insurance and credit venture capital financing, Insurance
rating and Credit rating as Financial services.

Session Description of Topic Contact IOs

hours
UNIT I- 15
Introduction: An Overview of Indian Financial System,
1 Investment Banking in India 5 1
Recent Developments and Challenges ahead, Institutional
2 structure and Functions of Investment / Merchant Banking; 5 1
Registration, obligations and responsibilities of Lead
3 Managers, Regulations regarding Continuance of 5 1
association of lead manager with an issue
UNIT II- 12
4 Issue Management - Public Issue: classification of 6 2
companies, eligibility, issue pricing, promoter’s contribution,
minimum public offer, prospectus, allotment, preferential
allotment, private placement
Right Issue: promoter’s contribution, minimum subscription,
5 advertisements, contents of offer document, Bought out 6 2
Deals, Post issue work & obligations, Investor protection,
Broker, sub broker and underwriters
UNIT III - 16
6 Leasing and Hire Purchase: Concepts of leasing, types of 4 3
leasing – financial & operating lease, direct lease and sales &
lease back, advantages and limitations of leasing, Lease
 rental determination;
7 Finance lease evaluation problems Lessee’s angle (NPV (L). 4 3
PV and IRR methods) and Lessor’s perspective,
8 Hire Purchase interest &Instalment, difference between Hire 4 3
Purchase & Leasing, Choice criteria between Leasing and
Hire Purchase
9 Factoring, Forfaiting and its arrangement, Housing Finance: 4 3
Meaning and rise of housing finance in India, floating vs.
fixed rate
UNIT IV-Securitization: 7
10 Concept and Process, Credit Enhancement parties to a 4 4
Securitization Transaction, Instruments of Securitization,
Types of Securities, Securitization in India.
11 3 4
UNIT V- Venture Capital:
10
Concept, history and evolution of VC, the venture investment
12 process, 3 5
13 Various steps in venture financing, incubation financing. 2 5
Insurance: concept,
Classification, principles of insurance, IRDA and different
14 regulatory norms, operation of General Insurance, Health 2 5
Insurance, Life Insurance. Credit
Ratings: Introduction, types of credit rating, advantages and
15 disadvantages of credit ratings, Credit rating agencies and 3 5
their methodology, international credit rating practices.
Total contact hours
60

LEARNING RESOURCES
Sl. No.
TEXT BOOKS
1 Khan, M. Y. (2013). Financial services. New Delhi: McGraw Hill Education
2 Machiraju, H. R. (2002). Indian financial system. New Delhi, Vikas Publication
House
3 Verma, J. C. (1996). Bharats manual of merchant banking: Concept, practices
and procedures with SEBI clarifications, guidelines, rules and regulations. New
Delhi: Bharat Law House.
REFERENCE BOOKS/OTHER READING MATERIAL
1 K.Sriram: Hand Book of Leasing, Hire Purchase & Factoring, ICFAI, Hyderabad
2 Ennew.C.Trevor Watkins & Mike Wright: Marketing of Financial Services,
Heinemann Professional
 YEAR II, SEMESTER IV

L T P C
CM102404 International Financial Services 4 0 0 4
Core Course CORE
Prerequisite:
Data Book /
Codes/Standards NA
Course Category APEX SCHOOL OF COMMERCE AND MANAGEMENT
(concerning
School)
Course designed Department of Management
by the Department
Approval by the
AC

PURPOSE: To get exposed to the glimpses of International Financial System topics

that are essential for BBA.
INSTRUCTIONAL OBJECTIVES COURSE OUTCOMES
At the end of the course, student will
be able to:
1. To outline the perspective of Explain the fundamental theories and
International Finance, current account, concepts of international trade and
capital account, BOP etc. And finance and apply for the
understanding global trend and its management decisions.
implications on the world trade.
2. To help in understanding theories related Apply functions, provisions of
to International Monetary system and international trade system and
functions to facilitate the global trade.
Exchange rate system. And to explicate Students will be able analyze impact
the basics of International Financial of exchange rates on current global
markets such as Capital markets, Forex trade in detail
markets, Debt Instruments, Rupee
convertibility etc.
3. To expound exchange rate movements Analyze and forecast the Exchange
and volatility, International Fisher Effect Rates to mitigate the foreign trade
and Forecasting Exchange Rates
and exchange rate risks in their
respective organizations after they are
recruited.
4. To develop concept of Forex markets Integrate concept and apply the
and to apply the knowledge International knowledge of Forex markets and to
money markets apply the knowledge of International
money markets in the International
business.
5. To develop about Offshore Banking and Integrate concept and apply the
offshore currency trading knowledge of offshore banking and
offshore currency trading in real
world.

Session Description of Topic Contact IOs

hours
UNIT I- 12
Introduction: Growing importance international finance,
1 costs of international investment-crisis and contagion. 4 1
Balance of Payments-current accounts, capital account,
Official reserve account, J curve, Forex reserves-costs and
2 benefits. BOP trends in major countries, persistent current 4 1
account deficits and surpluses among nations (Global
Imbalances) and their repercussions
 Shifting global dominance of the U.S.A., Growing
3 importance of a unified Europe and emerging Asia. 4 1
UNIT II- 12
4 International Monetary System: Evolution of the 4 2
international monetary system, bimetallism, Gresham’s Law,
classical gold standard
Strengths and weaknesses, inter war period, Bretton woods
5 system, Triffin’s Paradox, special drawing rights, flexible 4 2
exchange rate regime,
6 Present arrangements including dollarization. The European 4 2
Monetary Union and its costs and benefits. Fixed vs. floating
exchange rate system.
UNIT III - 12
7 Exchange Rate Determination and Forecasting - Measuring 4 3
exchange rate movements and volatility, factors influencing
exchange rates, Government Intervention- direct and indirect
and sterilized and non-sterilized.
8 Interest rate Parity, covered and uncovered interest arbitrage, 4 3
purchasing power parity-absolute and relative, Fisher Effect
and International Fisher Effect.
9 Forecasting Exchange Rates- Technical Approach, 4 3
fundamental approach and efficient market approach.
UNIT IV- 12
10 International Financial Markets: Forex Markets; spot market, 6 4
direct and indirect exchange quotations, bid ask spread, cross
exchange rate, forwards, futures and options markets.
International money markets, international credit markets,
11 international bond markets and international stock markets. 6 4
Regulatory asymmetry and its implication.
UNIT V-
12
12 International Banking: Offshore Banking and offshore 6 5
currency trading, factors contributing to the growth of
international banking and Eurocurrency trading, regulatory
asymmetry, shadow banks.

13 Bank failure and safety nets, Problems of moral hazard 6 5

and systematically important financial institutions.
Problems in regulating international banking, regulatory
arbitrage. BIS and Basel Committee-issues and
challenges
Total contact hours
60

LEARNING RESOURCES
Sl. No.
TEXT BOOKS
1. Levi D, Maurice, International Finance, Routledge
2. Krugman, Paul R., Obstfeld, Maurice and Melitz, Marc, International Economics,
Pearson Education
3. Madura, Jeff, International Corporate Finance, South-Western/Cengage learning
REFERENCE BOOKS/OTHER READING MATERIAL
1. Eun, Cheol S. and Resnick, Bruce G., International Financial Management, Tata
McGraw- Hill.
 BBA YEAR II, SEMESTER IV

Export Import Documentation L T P C

CM102405 4 0 0 4
MM.100
Core Course CORE
Prerequisite:
Data Book /
Codes/Standards NA
Course Category APEX SCHOOL OF COMMERCE AND MANAGEMENT
(concerning
School)
Course designed Department of Management
by the Department
Approval by the
AC

PURPOSE: To get exposed to the glimpses of Export Import Documentation topics

that are essential for the students of BBA (International Business Specialization).
INSTRUCTIONAL OBJECTIVES COURSE OUTCOMES
At the end of the course, student will
be able to:
1. To familiarize students with the Explain the concepts in trade
overview of international and domestic documentation with respect to foreign
trade registration procedures and trade and methods of exports.
methods of exporting.
2. To form a base of types of various trade Identify and develop proper
documents required for global business. documentation for billing, insurance,
transport and inspection.
3. To apprise students with export, trade Analyze export procedures, export
finance and export proceeds. finance clearance and other export
proceeds.
4. To learn concept about import Integrate the steps of import procedure
procedures. concerned with functioning of global
trade.
5. To learn about various schemes and Evaluate appropriate agencies for
agencies of export promotion. export promotion agencies and
incentives.

Session Description of Topic Contact IOs

hours
UNIT I- 12
Meaning and Definition of Export - Classification, Strategy
1. and Preparation for Export Marketing, Export Marketing 4 1
Organizations
Registration Formalities, IEC, RCMC, Export Licensing,
2. Selection of Export Product, Identification of Markets, 4 1
Methods of Exporting,
Pricing Quotations, Payment Terms, Letter of Credit.
3. Liberalization of Imports – Negative List for Imports, 4 1
Categories of Importers, Special Schemes for Importers
UNIT II- 12
4. Aligned Documentation System - Commercial Invoice, 6 2
Shipping Bill, Certificate of Origin, Consular Invoice, Mate’s
Receipt, Bill of Lading, GR Form, ISO 9000
Procedure for obtaining ISO 9000, BIS 14000 Certification,
5. Types of Marine Insurance Policies. Import Documents, 6 2
Transport Documents, Bill to Entry, Certificate of Inspection,
Certificate of Measurements – Freight Declaration.
 UNIT III - 12
6. Steps in Export Procedure, Export Contract, Forward Cover, 6 3
Export Finance, Institutional framework for Export Finance,
Excise Clearance, Pre-shipment Inspection,
7. Methods of Pre-Shipment Inspection, Marine Insurance, Role 6 3
of Clearing and Forwarding Agent, Shipping and Customs
Formalities, Customs EDI System, Negotiation of Documents,
Realization of Exports Proceeds
UNIT IV- 12
8. Pre-Import Procedure, steps in Import Procedure, Legal 6 4
Dimensions of Import Procedure
Customs Formalities for Imports, Warehousing of Imported
9. goods, Exchange Control Provisions for Imports, Retirement 6 4
of Export Documents
UNIT V-
12
Foreign Trade Policy Highlights, Special Focus Initiatives,
10. Duty Drawback, Deemed Exports, ASIDE, MAI & MDA. 6 5
Star Export Houses,
11. Town of Export Excellence, EPCG Scheme, Incentives 6 5
for Exporters. Export Promotion Councils-Commodity
Boards, FIEO, IIFT, EOUs, SEZs, ITPO, ECGC, EXIM
Bank.
Total contact hours
60

LEARNING RESOURCES
Sl.
No. TEXT BOOKS
1. Handbook of Import-Export Procedures – Ministry of Commerce, GOI
2. Export: What, Where and How, Paras Ram, Anupam Publishers, Delhi
3. Exports – Do it Yourself, Mahajan M.I., Snow White Publications, New Delhi
REFERENCE BOOKS/OTHER READING MATERIAL
4. Import – Do it Yourself, M. I. Mahajan, Snow White Publications, New Delhi
 YEAR II, SEMESTER IV

Content Marketing L T P C
CM102406
MM.100 4 0 0 4
Core Course CORE
Prerequisite:
Data Book /
Codes/Standards NA
Course Category APEX SCHOOL OF COMMERCE AND MANAGEMENT
(concerning
School)
Course designed Department of Management
by the Department
Approval by the
AC

This course not only helps in understanding the basics of content

PURPOSE marketing but also equips to prepare a successful content marketing
strategy.
INSTRUCTIONAL OBJECTIVES COURSE OUTCOMES
At the end of the course, student will
be able to:
1. To understand the term "content" and Define Content Niche and build
marketing. audience personas.
2. To provide the managerial framework Understand the basics of content
for content marketing and prepare a marketing but prepare a successful
successful content marketing strategy. content marketing strategy.
3. To build skills that are important to a Learn Ethics and professionalism,
company management and marketing plagiarism and copyright laws
profession based on Ethics and
professionalism
4. To learn about competitive skill Use content marketing strategies,
Demonstrate proficiency in using tactics, and best practices to produce
leading marketing analytics tools fetching content.
5. To learn about core pillars of Understand about core pillars of
copywriting. copywriting.

Session Description of Topic Contact IOs

hours
UNIT I- 12
Introduction - content marketing & is important to business
1. 2 1
Use of content marketing, content strategy and planning.
2. 5 1
Selection of niche markets. Keyword research.
3. 5 1
UNIT II- 12
4. Adding and managing content - Adding and managing 6 2
functionality on the site.
Writing for web designing content – tools for developing
5. visual content – design, brand guidelines – HTMS, CSS and 6 2
overview of CMS
UNIT III - 12
6. Competitive analysis and ethics in content marketing - 4 3
Collecting content idea, tools band resources for creating and
managing content
7. distribution of content, keyword analysis 4 3
8. Ethics and professionalism, plagiarism and copyright laws 4 3
UNIT IV- 12
9. Medium/Media Vehicles in Content Marketing - Media 3 4
Vehicles in Content Marketing
10. Collecting content idea, tools band resources for creating and 4 4
managing content
 11. Types of Media Vehicles in Content Marketing 2 4
Media Vehicle Selection
12. 3 4
UNIT V-
12
Copywriting - Introduction, content v/s copywriting,
13. copywriting techniques and styles. Proofing and checking 7 5
your work.
14. Core pillars of copywriting- online copywriting, offline 5 5
copywriting
Total contact hours
60

LEARNING RESOURCES
Sl. No.
TEXT BOOKS
1 Global content marketing by Pam Didner.
2 Practical Content Strategy & Marketing: The Content Strategy & Marketing
Course Guidebook BY Julia McCoy
REFERENCE BOOKS/OTHER READING MATERIAL
1 Handley, Ann and Chapman, CC (2012), Content Rules
 BBA YEAR II, SEMESTER IV

L T P C
CM102407 Marketing of Services and Consumer Behavior 4 0 0 4
MM.100
Core Course Core
Prerequisite:
Data Book /
Codes/Standards N/A
Course Category Apex School of Commerce & Management
(concerning
School)
Course designed Department of Management
by the Department
Approval by the
AC

To get exposed to the glimpses of Marketing of Services and Consumer

PURPOSE Behavior topics essential for the students of BBA.
INSTRUCTIONAL OBJECTIVES STUDENT OUTCOMES
At the end of the course, student will be
able to:
1. To provide an in-depth understanding of Explain services marketing, difference
key concepts of service marketing and between product and services, classification
classification of services.
of service products.
2. To acquaint the students with PESTEL Analyze the role of service marketing mix
analysis, service marketing mix and STP and STP for designing better customer
process.
services.
3. To explain the role service quality and Evaluate the role of service quality and
service design in service industry. services design for developing better
strategies to achieve customer loyalty.
4. To develop a conceptual base for Understand consumer behavior and apply
understanding the theoretical and them for decision making in marketing
practical implications of consumer efforts.
behavior.
5. To understand the models and process of Choose among consumer decision-making
consumer decision making. models and process for developing
effective marketing strategies.

Session Description of Topic Contac IOs

t
hours
UNIT I – 12
Understanding Various Aspects of Services - Introduction to
1. services: Concept, Scope, Classification & characteristics of 6 1
services, Service as key differentiator for manufacturing
industries.
Functions of Service Management. Changing dynamics &
2. challenges of service sector. Emergence of The Service 6 1
Economy; Services Sector in The Indian Economy.
UNIT II – 12
3. Service Mix Elements: PESTEL Analysis of Service Sector, 4 2
Six Market Model.
Marketing Analysis & Segmentation: customer service
4. function, Focusing & positioning target customers. 4 2
Promotion; Price; Place; People; Physical evidence; Elements
5. of Positioning; Service Differentiation. 4 2
UNIT III – 12
6. Quality and Strategies - Defining Service Quality; Service 4 3
 Quality Benchmarking;
7. Managing the Marketing Mix for Quality; Factors affecting 4 3
Service Quality Management; Managing the Service
Encounter; Growth potential of the Services industry;
8. Service Design: - Introduction, Building a service blueprint and 4 3
its benefits.
UNIT IV – 12
9. Consumer Behavior - Nature, scope & application; Importance 4 4
1 of consumer behavior in marketing decisions; characteristics
of consumer behavior;
role of consumer research; consumer behavior-
10. interdisciplinary approach; 4 4
Customer Value Satisfaction the process of consumer research
11. - consumer motivation 4 4
UNIT V –
12
12. Consumer Decision Making: Opinion Leadership, Dynamics, 6 5
Consumer Decision making process Types of consumer
decision making;
13. A Model of Consumer Decision Making, Internal and External 6 5
Influences on Consumer Behaviour.
Total contact hours
60

LEARNING RESOURCES
Sl. No.
TEXT BOOKS
1. Belch, G. E., & Belch, M. A. (2021). An integrated marketing communications
perspective. Advertising and Promotion, 12th Edition, Tata McGraw Hill.
2. Juska, J. M. (2021). Integrated marketing communication: advertising and
promotion in a digital world. Routledge, 2nd edition.
3. Kumar, S. R. & Krishnamurthy (2020). Advertising, Brands and Consumer
Behavior: The Indian Context, Sage Publications Pvt. Ltd.
REFERENCE BOOKS/OTHER READING MATERIAL
1. Shah, K., & D'Souza, A. (2016). Advertising & Promotions an I.M.C. Perspective.
Tata McGraw Hill.
 YEAR II, SEMESTER IV

L T P C
CM102408 Stress Management 4 0 0 4
MM: 100
Core Course Core
Prerequisite:
Data Book /
Codes/Standards N/A
Course Category Apex School of Commerce & Management
(concerning
School)
Course designed Department of Management
by the Department
Approval by the
AC

To get exposed to the glimpses of stress management topics that are

PURPOSE essential for BBA students.
INSTRUCTIONAL OBJECTIVES STUDENT OUTCOMES
At the end of the course, student will
be able to:
1. To understand the nature and
consequences of stress Acquire conceptual knowledge about
stress
2. To make students learn about the impact Analyze the impact of stress on work
of stress on work
3. To recognize the stressors, Adaptive and Identify the main sources of stress
Maladaptive behaviour and sources of
stress.
4. To learn about stress Assessment Tests
Apply stress assessment tests in work
place
5. To understand about stress management
and recognize signs and approaches to Define how to manage stress and
stress Analyze signs and various stress
approaches

Session Description of Topic Contact IOs

hours
UNIT I-
12
Introduction to Stress: Stress: Meaning, Nature of Stress;
1. constructs & problems, 4 1
Approaches to stress, Good Stress vs Bad Stress,
2. 4 1
Occupational Stress
3. 4 1
UNIT II-
12
4. Stress Manifestation: Stages of stress, Signs of stress at 2
work, Personality types and impact of stress on them: 6
Behavioral and Situational Manifestations
5. 6 2
UNIT III -
12
6. Sources of Stress: General sources of stress: stress and 3
health, physiological and psychological illness, 6
7. Sources of managerial stress; Stress and thought process 3
learning 6
UNIT IV-
12
8. Assessment of Stress: Stress Assessment Tests, Bio dots 4
4
 9. Stress Meters, Cauchy stress, Kirchhoff stress, 4
4
10. Nominal Stress, Biot Stress. 4
4
11. UNIT V
12
12. Stress Management: Stress Diary, Becoming change skilled, 5
Adopting a healthy life style, right attitude 2
13. thought awareness, imaginary (Auto-genic Therapy), 5
learning to relax, Correct breathing 2
14. Value and goal planning, time management, the individual’s 5
ten commandments for effective stress management 4
15. Organizations and Stress Management: Recognize the signs, 5
approaches to the problems 2
16. Occupational Role Stress Scale: meaning and scope. 5
2
Total contact hours
60

LEARNING RESOURCES
Sl. No.
TEXT BOOKS
1. HR Analytics: Understanding Theories and Applications: Deepak Kumar
Bhattacharya, Sage 2017.
2. Moore, McCabe, Duckworth, and Alwan. The Practice of Business Statistics:
Using Data for Decisions, Second Edition, New York: W.H.Freeman, 2008.
3. Predictive analytics for Human Resources, Jac Fitz- enz, John R. Mattox, II,
Wiley, 2014.
REFERENCE BOOKS/OTHER READING MATERIAL
1. Organizational Dynamics Journal, Elsevier Ltd.
2. The International Journal of Human Resource Management, Taylor & Francis
(Routledge)
3. Human Resource Management International Digest, Emerald Group Publishing
Ltd
 BBA YEAR II, SEMESTER IV

L T P C
CM102409 EMPLOYMENT LAWS 4 0 0 4
MM.100
Core Course CORE
Prerequisite:
Data Book /
Codes/Standards NA
Course Category APEX SCHOOL OF COMMERCE AND MANAGEMENT
(concerning
School)
Course designed Department of Management
by the Department
Approval by the
AC

PURPOSE To help students understand the basic concept behind procedural, substantive
and protective legislation relating to employment laws.
INSTRUCTIONAL OBJECTIVES COURSE OUTCOMES
At the end of the course, student will be
able to:
1. To understand the history of labour
movement and evolution of labour Laws Know and explain the history of labour
in India. movement and evolution of labour laws in
India.
2. To create practical awareness about Analyze and apply the knowledge of
Employment Legislations and Employment Legislations and
Compensation Legislation Compensation Legislation for effective
industrial relations.
3. To understand the Social Security Apply the Social Security Legislations and
Legislations like Employee’s State apply them in organisational perspective.
Insurance Act and Payment of Gratuity
Act, 1972.
4. To understand the concept of Trade Conceptualize and apply the concept of
Unions, Trade Union Act, 1926 and Trade unions, Trade Union Act 1926 and
Industrial Dispute act, 1947. Unfair labour practices and penalties.
5. To help understand the concept of Analyse and apply the knowledge of
Factories Act, 1948. Factories Act, 1948 (Safety of welfare
provisions).

Session Description of Topic Contact IOs

hours
UNIT I- 12
Evolution of Labour Law - History of labour movement in
1. India 3 1
Constitutional provisions of labour law
2. 3 1
Labour commissions and their recommendations.
3. 3 1
4. International labour organisation and its role, Indian 3 1
constitution and labour legislation.
 UNIT II- 12
5. Contract Labour (Regulation and Abolition) Act 1970 2 2
6. Employment Legislations & Compensation Legislation -
Standing Orders Act 1946 (Setting up of model standing 2 2
orders)
7. Payment of Wages Act, 1936, Minimum Wages Act, 1948, 2 2
8. Equal Remuneration Act, 1976 Employee’s State Insurance
Act, 1948, 2 2
9. Employees Provident Fund and Miscellaneous Provisions Act,
1952, 2 2
10. Payment of Gratuity Act, 1972, Workmen’s Compensation
Act, 1923, Maternity Benefit Act, 1961 2 2
UNIT III – 12
11. Social Security Legislations - Employee’s State Insurance Act, 2 3
1948
12. Employees Provident Fund and Miscellaneous Provisions Act, 3 3
1952,
13. Payment of Gratuity Act, 1972, 4 3
14. Workmen’s Compensation Act, 1923, Maternity Benefit Act, 3 3
1961
UNIT IV - 12
15. IR Legislation - Trade Union Act, 1926 3 4
16. Industrial Dispute act, 1947-Authorities Under this Act
3 4
17. Notice of Change, Procedures, Powers and Duties of
Authorities, Strikes and Lock-Outs 3 4
18. Lay off and Retrenchment, Unfair labour practices and
penalties 3 4
UNIT V-
12
19. Workplace Legislations - Factories Act, 1948 (Safety of
welfare provisions) 12 5
Total contact hours
60

LEARNING RESOURCES
Sl. No.
TEXT BOOKS
1 P. R. N. Sinha, InduBala Sinha, Industrial Relation, Trade Unions, andLabour
Relations, Pearson Education, 2004
2 ·Sivarethinamohma, Industrial Relation & Labour welfare: Text &Cases,Eastern
Economy Edition, 2010
REFERENCE BOOKS/OTHER READING MATERIAL
1 Report of National Commission on Labour: Govt. Of India
2 The Indian Labour Year Book (Latest Issue). Ministry of Labour Govt. of India.
 BBA YEAR II, SEMESTER IV

Excel for Managers L T P C

CM102421
MM 100 0 0 6 3
Core Course CORE
Prerequisite:
Data Book /
Codes/Standards NA
Course Category APEX SCHOOL OF COMMERCE AND MANAGEMENT
(concerning
School)
Course designed Department of Management
by the Department
Approval by the
AC

PURPOSE: To get exposed to the glimpses of Excel for Managers topics that are
essential for a BBA.
INSTRUCTIONAL OBJECTIVES COURSE OUTCOMES
At the end of the course, student will
be able to:
1. To get the knowledge Spread sheets and Acquire the knowledge about
its basic Components Common keyboard fundamentals Spread sheets,
commands, Database, Security etc.
Common keyboard commands,
Database, Security, design format
models.
2. To understand the rows and column Learn the use of rows and column,
various operations to be performed. insert and manage excel.
3. To understand how to Handle and format Work in tables and various excel
of excel. modifications in the tables.
4. To Perform complex calculations using Learn data visualization by excel.
advanced Excel features and techniques. They will learn to extract data easily
by various mathematical functions.
5. To understand Design professional, Analyzes learning charts and can
charts and learn various modifications. easily perform complex analysis.

Session Description of Topic Contact IOs

hours
UNIT I- 10
Create and manage worksheets and workbooks: Create a
1 workbook, import data from a delimited text file, add a 5 1
worksheet to an existing workbook, copy and move a
worksheet, Search for data within a workbook; navigate to
a named cell, range, or workbook element; insert and
remove hyperlinks, Change worksheet tab color, rename a
worksheet, change worksheet order, modify page setup,
insert and delete columns or rows, change workbook
themes, adjust row height and column width, insert
headers and footers, Hide or unhide worksheets, hide or
unhide columns and rows, customize the Quick Access
Toolbar, change workbook views, change window views,
modify document properties, change magnification by
using zoom tools, display formulas
 Set a print area, save workbooks in alternative file
2 formats, print all or part of a workbook, set print scaling, 5 1
display repeating row and column titles on multipage
worksheets, inspect a workbook for hidden properties or
personal information, inspect a workbook for accessibility
issues, inspect a workbook for compatibility issues.
UNIT II- 10
3 Manage data cells and ranges: Replace data; cut, copy, or 3 2
paste data; paste data by using special paste options; fill
cells by using Auto Fill; insert and delete cells,
Merge cells, modify cell alignment and indentation,
4 format cells by using Format Painter, wrap text within 3 2
cells, apply number formats, apply cell formats, apply cell
styles, insert spark lines
5 Outline data, insert subtotals, apply conditional 4 2
formatting.
UNIT III - 10
6 Create an Excel table from a cell range, convert a table to 3 3
a cell range, add or remove table rows and columns,
7 Apply styles to tables, configure table style options, insert 4 3
total rows, Filter records, sort data by multiple columns
8 Change sort order, remove duplicate records 3 3
UNIT IV- 8
9 Insert references, perform calculations by using the SUM 4 4
function, perform calculations by using MIN and MAX
functions, perform calculations by using the COUNT
function, perform calculations by using the AVERAGE
function, perform logical operations by using the IF
function, perform logical operations by using the SUMIF
function
perform logical operations by using the SUMIF function,
10 perform logical operations by using the AVERAGEIF 3 4
function, perform statistical operations by using the
COUNTIF function, Format text by using RIGHT, LEFT,
and MID functions; format text by using UPPER,
LOWER, and PROPER functions; format text by using the
CONCATENATE function.
UNIT V-
7
Create a new chart, add additional data series, switch
11 between rows and columns in source data, and analyze data 3 5
by using Quick Analysis
12 Resize charts, add and modify chart elements, apply 2 5
chart layouts and styles, move charts to a chart sheet,
insert text boxes and shapes
insert images, modify object properties, add alternative text
13 to objects for accessibility 2 5
Total contact hours
45

LEARNING RESOURCES
Sl. No.
TEXT BOOKS
1
William FischerExcel: Quickstart Guide from Beginner to Expert, 2016.
2 Frye Curtis, MICROSOFT EXCEL 2016 STEP BY STEP, PHI Learning
REFERENCE BOOKS/OTHER READING MATERIAL
1 Six Sigma Statistics using Microsoft® Excel: Green Belt