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Internal verification of assessment decisions – BTEC (RQF)

INTERNAL VERIFICATION – ASSESSMENT DECISIONS
Programme title BTEC HND in Computing

Assessor Internal Verifier

Unit: 6 Planning a Computing Project
Unit(s)
Planning a Project on the Big Data Technologies in achieving operational
Assignment title efficiency

Student’s name
List which assessment criteria Pass Merit Distinction
the Assessor has awarded.

INTERNAL VERIFIER CHECKLIST

Do the assessment criteria awarded match
those shown in the assignment brief? Y/N

Is the Pass/Merit/Distinction grade awarded

justified by the assessor’s comments on the Y/N
student work?
Has the work been assessed Y/N
accurately?
Is the feedback to the student:
Give details:
• Constructive? Y/N
• Linked to relevant assessment criteria? Y/N
Y/N
• Identifying opportunities for
improved performance?
Y/N
• Agreeing actions?
Does the assessment decision need Y/N
amending?

Assessor signature Date

Internal Verifier signature Date

Programme Leader signature (if required)
Date

Unit- 06 PCP 1|Page

 Confirm action completed
Remedial action taken
Give details:

Assessor signature Date

Internal Verifier
signature Date

Programme Leader
signature (if required) Date

Unit- 06 PCP 2|Page

 Higher Nationals – Summative Assignment Feedback Form
Student Name/ID

Unit Title Unit: 6 Planning a Computing Project

Assignment Number 1 Assessor

01/11/2024 DateReceived1stsub
Submission Date
mission
DateReceived2ndsubmissio
Re-submission Date
n
Assessor Feedback:

LO1. Conduct small-scale research, information gathering and data collection to generate knowledge on an

identified subject

Pass, Merit & Distinction P1 P2 M1 D1

Descripts
LO2. Explore the features and business requirements of organisations in an identified sector

Pass, Merit & Distinction P3 P4 M2

Descripts

LO3. Produce project plans based on research of the chosen theme for an identified organisation

Pass, Merit & Distinction P5 M3

Descripts

LO4. Present your project recommendations and justifications of decisions made, based on research of the
identified theme and sector
Pass, Merit & Distinction P6 P7 P8 M4 D2
Descripts

Grade: Assessor Signature: Date:

Resubmission Feedback:

Grade: Assessor Signature: Date:

Internal Verifier’s Comments:

Signature & Date:

* Please note that grade decisions are provisional. They are only confirmed once internal and external moderation has taken
place and grades decisions have been agreed at the assessment board.
Assignment Feedback
Formative Feedback: Assessor to Student

Action Plan

Summative feedback

Feedback: Student to Assessor

Assessor Date
signature

Student Date
signature
Pearson
Higher Nationals in
Computing
Unit: 6 Planning a Computing Project
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 Higher National Diploma in Computing

Student Name /ID Number

Unit Number and Title Unit: 6 Planning a Computing Project

Academic Year 2023/2024018

Unit Tutor

Assignment Title Planning a Project on the Big Data Technologies in achieving operational efficiency

Issue Date 25/09/2024

Submission Date 01/11/2024

IV Name & Date 28/08/2023

Submission Format:
The submission should be in the form of an individual report with the following sections.

Section 1: Project Management Plan

Section 2: Research report

Section 3: Action Plan

You are required to make use of headings, paragraphs, and subsections as appropriate, and all work
must be supported with research and referenced using Harvard referencing system. Please provide in-
text citation and a list of references using Harvard referencing system.

Please note that this is an individual assessment, and your report should include evidence to that you
have conducted a research to collect relevant data individually.

Assignment Brief
Unit Learning Outcomes:

LO1 Conduct small-scale research, information gathering and data collection to generate knowledge on
an identified subject

LO2 Explore the features and business requirements of organisations in an identified sector.

LO3 Produce project plans based on research of the chosen theme for an identified organisation

LO4 Present your project recommendations and justifications of decisions made, based on research of
the identified theme and sector
Assignment Brief and Guidance:
Research Theme: Big Data

Research Topic: The impact of the application of Big Data Technologies in operational efficiency
in a range of academic, scientific and economic areas.

“Big data is a term that has become more and more common over the last decade. It was originally
defined as data that is generated in incredibly large volumes, such as internet search queries, data
from weather sensors or information posted on social media. Today big data has also come to
represent large amounts of information generated from multiple sources that cannot be processed in a
conventional way and that cannot be processed by humans without some form of computational
intervention. Big data can be stored in several ways: Structured, whereby the data is organized into
some form of relational format, unstructured, where data is held as raw, un-organized data prior to
turning into a structured form, or semi-structured where the data will have some key definitions or
structural form, but is still held in a format that does not conform to standard data storage models.
Many systems and organizations now generate massive quantities of big data on a daily basis, with
some of this data being made publicly available to other systems for analysis and processing. The
generation of such large amounts of data has necessitated the development of machine learning
systems that can sift through the data to rapidly identify patterns, to answer questions or to solve
problems. As these new systems continue to be developed and refined, a new discipline of data
science analytics has evolved to help design, build and test these new machine learning and artificial
intelligence systems. Utilising Big Data requires a range of knowledge and skills across a broad
spectrum of areas and consequently opens opportunities to organizations that were not previously
accessible. The ability to store and process large quantities of data from multiple sources has meant
that organisations and businesses are able to get a larger overall picture of the pattern of global trends
in the data to allow them to make more accurate and up to date decisions. Such data can be used to
identify potential business risks earlier and to make sure that costs are minimized without
compromising on innovation. However, the rapid application and use of Big Data has raised several
concerns. The storage of such large amounts of data means that security concerns need to be
addressed in case the data is compromised or altered in such a way to make the interpretation
erroneous. In addition, the ethical issues of the storage of personal data from multiple sources have
yet to be addressed, as well as any sustainability concerns in the energy requirements of large data
warehouses and lakes”. (Pearson, 2023)

Assignment Scenario

You are expected to carry out a small-scale research project in order to explore the “impact of the
application of Big Data Technologies in operational efficiency in a range of academic, scientific and
economic areas” from the standpoint of a computing professional or a data scientist. The research that
you carry out can be based on an organization / organization, a field, a case study, a scenario, etc. that
you have access to gather sufficient information to investigate the applications, benefits and
limitations of Big Data technologies.

The findings of the research should be presented in a professionally compiled report and the report
should cover the given tasks including,

 A comprehensive project plan - including a work, time and resource allocation/ breakdown using
appropriate tools. A business area analysis Including the features and operational areas of the
business and the role of stakeholders and their impact on the success of the business.
 A research paper - including application and evaluation of quantitative and qualitative research
methods to generate relevant primary data and examination of secondary sources to collect
relevant secondary data and information.
 An Action plan – including recommendations and evaluation of project outcomes comparing the
decisions given in the project plan.
TASK – 01 and 02 : Project Management Plan
Task 1
1.1. Select an organization/ organization, a field, a case study or a scenario of your choice that allows
you to explore and study the relevant data of the application of Big data technologies. Plan a small-
scale research project on the impact of the application of big data technologies in operational
efficiency.
Provide an introduction and background to your project and the chosen organization / field or the
scenario . Define the scope and devise aims /objectives of the project that you are going to carry
out. You also should include risks and benefits of exploring the impact of big data technologies of
the chosen organization/s or the field.

1.2. Produce a comprehensive project plan including the following.

 Cost, scope, time, quality, communication, risk, and resources management plan.
 Comprehensive Work Breakdown Structure (WBS) with clearly defined activities and
milestones.
 Gantt chart to illustrate project schedule with realistic time allocated for each activity and
clearly defined deadlines for milestones.

TASK – 02
Discuss the features and operational areas of the chosen organization/s , the role and the impact of
stakeholders for the success of the business. You also need analyse the challenges the organization/s
may face in achieving the success and meeting business objectives by applying big data technologies to
achieve operational efficiency.

TASK – 03: Research Report

Carry out the research to investigate the “impact of the application of big data technologies in
operational efficiency” and generate relevant primary data by applying appropriate qualitative and
quantitative research methods. You need to examine secondary sources to collect relevant secondary
data and information to support the research. You then need to analyse the data and information and
 interpret the findings to generate knowledge on how the application of big data technologies supports
business requirements in the identified organization/s .

TASK – 04: Action Plan

4.1 Communicate appropriate project recommendations derived from the research data
analyzed for technical and non-technical audiences and assess the extent to which the
project recommendations meet the needs of the chosen organization/s.
4.2 Discuss the reliability, accuracy, and the appropriateness of the research methods applied
while arguing and evaluating the planning recommendations made in the project plan
comparing them to the actual outcomes and the need of the chosen organization/s.
Contents
Acknowledgment.......................................................................................
Task 01......................................................................................................
1.1 Introduction............................................................................................................18
1.2.................................................................................................................................22
1.2.1 Project Plan......................................................................................................22
1.2.2 Selected Organization......................................................................................24
1.2.3 Study the organization.....................................................................................25
1.2.4 Prepare project management plan..................................................................26
1.2.5 Budget Plan......................................................................................................27
1.2.6 Human Resources............................................................................................27
1.2.7 Risk Management............................................................................................27
1.2.8 Communication............................................................................................... 28
1.2.9 Other Miscellaneous plans..............................................................................28
1.2.10 PM Plan..........................................................................................................29
Task 02......................................................................................................
2.1 Research Work........................................................................................................30
2.1.1 Define objectives of the Research...................................................................30
2.1.2 Literature Review.............................................................................................31
2.2 Prepare Data Collection Process.............................................................................32
2.2.1 Defining the Methodologies............................................................................32
2.2.2 Planning the instrument/Tools........................................................................35
2.2.3 Data Analysis Tools..........................................................................................36
2.2.4 Develop the Questionnaire..............................................................................36
2.2.5 Finalize the data collection process.................................................................42
2.3 Milestones.............................................................................................................. 42
Task 03......................................................................................................
3.1 Research................................................................................................................. 45
3.1.1 Data Collection.................................................................................................45
3.1.2 Dispatch the Questionnaire.............................................................................46
3.1.3 Collect the Data............................................................................................... 47
3.1.4 Data Analysis....................................................................................................48
3.1.5 Feed the data...................................................................................................48
3.1.6 Analyze the Data..............................................................................................49
 3.1.7 Drawing Conclusion.........................................................................................49
3.1.8 Research report...............................................................................................50
3.1.9 Get Approval for the Project............................................................................52
Task 04......................................................................................................
4.1 Recommendations..................................................................................................53
4.2 Evaluate Research Methodologies..........................................................................54
4.2.1 Assessment of the above Recommendations..................................................55
Figure 1 Sri Lanaka Telecom.............................................................................................18
Figure 2 MIS of Sri lanka Mobitel Telecom.......................................................................20
Figure 3 WBS Author Developed......................................................................................26
Figure 4 Gantt chart, Author Developed...........................................................................29
Figure 5 Feedback Form 01.............................................................................................. 36
Figure 6 Feedback Form 03.............................................................................................. 36
Figure 7 Feedback Form 02.............................................................................................. 36
Figure 8 Feedback Form 06.............................................................................................. 37
Figure 9 Feedback Form 05.............................................................................................. 37
Figure 10 Feedback Form 04............................................................................................ 37
Figure 11 Feedback Form 08............................................................................................ 38
Figure 12 Feedback form 07.............................................................................................38
Figure 13 Feedback Form 09............................................................................................ 38
Figure 14 Responses 01....................................................................................................39
Figure 15 Responses 02....................................................................................................39
Figure 16 Responses 05....................................................................................................40
Figure 17 Responses 04....................................................................................................40
Figure 18 Responses 03....................................................................................................40
Figure 19 Responses 08....................................................................................................41
Figure 20 Responses 07....................................................................................................41
Figure 21 Responses 06....................................................................................................41

Acknowledgment

I would like to thank my lecturer Mr. Anjula Kelum who supports me to do this module
successfully and give important hints of the assignment. This work is made by myself
based on my personal studies and research and gives credits to my lecturer who
guided me to do this assignment successfully. I like to thank my parents for giving me
the effort to do my studies properly. Also, I would like to thank my friends for their
encouragement in doing the assignment.
Task 01

1.1 Introduction

The picked organization, or on which the research study will be based, is Sri Lanka
Mobitel Telecom amongst one of the significant leading telecommunication companies
in Sri Lanka. Sri Lanka Mobitel Telecom Lanka offers all-inclusive ranges of services to
customers, including mobile and fixed-line telephone, internet and Digital services,
sportswear. (Mobitel, n.d.)

Operating under nationally awarded licenses, SLT-MOBITEL is Sri Lanka's Licensed

National Telecommunications Backbone and one of the leading corporates listed on the
Colombo Stock Exchange with an annual turnover in excess of Rs. 40 billion. As of end
2018, SLT MOBITEL is the leading Mobile Network Operator in Sri Lanka serves more
than 7.9 Mn subscribers. This is a provider offering a wide portfolio of services and at
present operating the GSM, GPRS, EDGE, UMTS, HSPA, HSPA+, DC-HSPA+, and
FD-LTE network on 2G, 3.5G, 4G, and 4.5G 5G technologies with a VoLTE service.
SLT-MOBITEL coverage is basically those areas of Sri Lanka with its GSM network.
The various service offerings are in mobile prepaid and postpaid services, mobile

Figure 1 Sri Lanaka Telecom

broadband services over the 3.5G network, postpaid mobile services, and the 4G
network for the transmission of mobile broadband. In November 2013, SLT-MOBITEL
provided another mobile money service called "mCash" or a type of electronic wallet.
(Mobitel, n.d.)

The focus area of the study is the role of big data implementation in Improving
functional efficiency in an organizational structure. Big Data technologies, advanced
analytics, data processing, and machine learning algorithms extract key insights in large
volumes of data. The company is also struggling with security-related challenges for
ensuring customer information, transaction security, and prevention of data breach while
sustaining the aspects of confidentiality, integrity, and availability. (Mobitel, n.d.)

Background

In recent years, the telecommunications industry has met an influx of data from sources
such as customer interactions, network performance, and social media sentiments. Sri
Lanka Telecom has joined hands with dataWerks, a leading-edge data virtualization
solutions provider in presenting a radically new approach to deliver real-time business
insights to business organizations.

Akaza was the solution offered on SLT's cloud platform. SLT's cloud-based Data
Virtualization and Analytics Service would enable real-time big data analytics and
Business Intelligence Solutions for enterprises in Sri Lanka. Similarly, Sri Lanka
Mobitel Telecom deals with huge volumes of data daily. For this reason, big data
technologies may help this organization derive practical insight and streamline its
operations.

Scope
Overview This research project embarks on a wide-based study of Big Data
technologies and their impacts on operational efficiencies within Sri Lanka-Mobitel
Telecom. Indeed, some areas where the case study will view Mobitel include customer
service management, optimization of network infrastructure, refining marketing
strategies, and enhancing intelligence-driven decision-making.

The work will also look to find out how Mobitel applies Big Data in those areas, assess
the effectiveness of using it, and find out the areas that need improvement. It would,
therefore, try to assess how Mobitel implements Big Data to improve operational
efficiencies along three broad functional domains: the technology framework, approach
toward data analytics, and integration of insights within the business operation.
Moreover, it will identify challenges in implementing Big Data solutions, highlight
opportunities for improvement, and suggest viable recommendations to maximize
operational efficiency by enhancing Big Data approaches.

The Parties which use big data analytics can be graphically shown as follows:

Figure 2 MIS of Sri lanka Mobitel Telecom

Aim of this Research

The objective of this study is to find out how Sri Lanka Mobitel Telecom implements
Big Data Technologies, discover opportunities that might help improve operational
efficiency and recommend Pragmatic advice on how to leverage them for enhanced
business performance.

The Objectives of this research project are as follows:

  Analyze the existing data management and analytics processes at Sri Lanka
Mobitel Telecom.
 Highlight opportunities for big data technologies to be leveraged in improving
operational efficiency.
 Evaluate the benefits and risks of applying big data technology applications.
 Create a detailed implementation plan of Big Data technologies in the company.
 Measure the impact of the implementation through key performance indicators
assessed through cost savings, customer satisfaction, and operational efficiency.

Risk And Benefits

Risks:
 The international voice and broadband markets are already bringing competition
to the retail market that is challenging the sustainability of revenues in the eroding
margins for retail products. Application of the revised tariffs on the services
already on offer may have negative impacts on the wholesale revenue if the
demand does not increase as expected due to the existence of duplicate backbone
networks in the market. Any negative impact on wholesale revenues will only
serve to further erode the bottom line.
 Data security and privacy concerns may arise when dealing with large volumes of
customer data.
 Big Data technologies can sometimes be expensive and need huge investment in
infrastructure and resources.
 Resistance to change from staff who are not accustomed to using big data
technologies.

Benefits:
 Better decision-making based on insights from big data analysis.
 Improved operational efficiency by automating and optimizing processes.
 Improved customer satisfaction through customized offerings and increased
understanding of customer's needs.
 Cost savings through efficient resource allocation and focused marketing efforts.
1.2
1.2.1 Project Plan
A project charter is a document containing the most desired or valuable information
needed to make decisions in a summarized form.
The project charter is required for the project manager to be able to initiate the approved
project and allow him to utilize organizational resources to attain the objectives of the
project.

This consists of budget plan, scope, time, quality, communication, risk and resource
management. First, project vision should be created. Then the roles and responsibilities
of employees should be identified. A resource plan should be created to manage the
resources rightly. Lastly, the risks need to be evaluated. Project charter of this business
is as follows.
Project Charter
Project name Improving efficiency using big data technology
Start date 12/09/2024 End date 14/10/2024
Problem Statement Benefits
Sri Lanka Mobitel Telecom faces  Improved operational efficiency
challenges in increasing operational using Big Data analytics to
efficiency in its diversified business smoothen internal operations and
lines. The problems include issues in enhance resource allocation and
data management and a lack of insight workflow optimization.
into decision-making, coupled with  Empowered decision-making, as
inefficient resource allocation, which informed by detailed data insights
inhibits the company's ability to make that guide strategic choices for
effective use of its data assets. This better services, engagement of
absence of coordinated procedures and customers, and resource
meaningful inferences being drawn from management.
vast available data in the company leads  Enhanced agility and
to resources not being utilized properly responsiveness via real-time data
and opportunities for growth and analysis, allowing swift
innovation being wasted. adjustments to market demands,
service improvements, and better
customer experiences.
 Increase competitiveness and
innovation by using data-driven
insights to identify trends, predict
customer behavior, and introduce
customized innovative offerings.

Objective/Goal TimeLine
It evaluates the present data handling of 12/09/2024 – Start Date
Mobitel, identifies areas where big data 14/10/2024 – End Date
technologies could help to improve This project takes 1 month of
efficiency and assesses corresponding period.
benefits and risks. The study will also
develop a detailed implementation plan
for integrating Big Data technologies
and measure effectiveness in terms of
analysis with respect to key performance
indicators, such as cost savings,
customer satisfaction, and general
operational efficiency within the
organization.
Scope Team Member
This research, conducted at Sri Lanka  Financial Manager
Mobitel Telecom, attempts to find the  Management Board
impact of Big Data Technologies on  Business Analytics
operational efficiency in key areas,
including customer service
management, optimization of network
 infrastructure, marketing strategies, and
other data-driven decision-making
processes. Its purpose is to review how
Mobitel currently uses Big Data in these
areas, assess its effectiveness, identify
opportunities for improvement by
reviewing the technological architecture,
data analysis methods, and their
integration into business processes. In
addition, the research tries to address
challenges, identify opportunities, and
give viable recommendations on
developing Big Data strategies for
operational efficiency in Mobitel.
Budget Resources
Hardware -100000 Hardware – Pcs, servers
Software -25000 Software – software to develop high
H/R (for 2 months) - 210000 security Network software.
(105000 per month) H/R – developing team
Total - 335000

1.2.2 Selected Organization

There are few good reasons why Mobitel Telecom in Sri Lanka would be an excellent
case study to examine the impact of Big Data technology on the telecommunications
industry in that country. First, Mobitel has been one of the leading telecommunication
service providers in Sri Lanka, with considerable experience and infrastructure to
implement state-of-the-art technologies. In using Big Data tools, the company reflects
wider industry trends and the best strategies in view of the local environment. Thus, the
wide reach in operations and diversified customer base of Mobitel provide a rich dataset
to explore the practical applications and implications of Big Data technologies in a truly
comprehensive manner. Further, being an innovator and technological leader in the
telecommunications industry in Sri Lanka, it is most likely to be at the forefront in the
adoption of Big Data for operational improvements as well. Hence, they are ideal case
study for examining the transformative impacts of these technologies on operational
efficiency in the academic, scientific, and economic realms of the nation.
1.2.3 Study the organization

Background
Mobitel is the pioneering mobile services provider in Sri Lanka, founded in 1993. It is
fully owned by Sri Lanka Telecom PLC. To its credit, Mobitel is the first in South Asia to
introduce a 3G network and subsequently 4G LTE and 5G services in Sri Lanka, befitting
its reputation for innovation and technological evolution. Within these nearly two and a
half decades, Mobitel has risen to be among the front-running telecommunications service
providers in Sri Lanka, offering an array of services: mobile communication, fixed
broadband, enterprise solutions, and digital services.

With a heritage of over 163 years, SLT-MOBITEL is the National Information and
Communications Technology (ICT) Solutions Provider that has provided the need for the
Nation's connectivity operating on fixed, mobile, and other operational segments. It offers
a range of ICT solutions to consumers leading a digital lifestyle: inclusive of Voice,
Fiber, ADSL, 4G LTE, Cloud Services, Enterprise Solutions, wholesale, international
ICT solutions, IPTV services, eChannel ling, and a host of Value-added services.

Vision
Mobitel strives to be the best and most valued provider of Digital Lifestyle services in Sri
Lanka, offering creative solutions, the latest technologies, and unprecedented customer
experiences for our customers and businesses.

Mission

These are the three key ingredients in our relationship with our Shareholders, Employees,
and Customers. By commitment to these three principles-as an individual and as a team-
by regular practice as an organization, we can truly lead our vision: to lead.
 1.2.4 Prepare project management plan.

1.2.4.1 WBS

Figure 3 WBS Author Developed

 1.2.5 Budget Plan

Hardware - A budget of Rs. 100,000, which is intended to go into hardware such as

servers and PCs.
Software - The estimated cost for essential software would be Rs.25,000 to be invested
in developing a secure network infrastructure and protecting sensitive information.

1.2.6 Human Resources

Management Board - Budgeting Rs. 35,000 per month.

Financial Manager - Budgeting Rs. 40,000 per month.
Business analytics - Budgeting Rs. 30,000 per month.
Total Human Resource Cost for 2 months: Rs. 210,000.

Resource Management
Resource management is an approach that deals with effective planning, allocation, and
control of resources through people, finances, technology, materials, and time to achieve
organizational goals. Resource management pertains to having the right type of resources
in the right place and at the right time through their best utilization to achieve objectives
related either to a project or an organization.

Effective allocation and mobilization of hardware, software, and human resources.

Mobilize the resources on hardware and software acquisitions within the limited financial
resources in financial matters. Good team structure and guidelines of the project on
resource utilization.

1.2.7 Risk Management

Identify and reduce the risk regarding project schedules, scope, and resource utilization.
Contingency application in certain unplanned situations arises to keep the projects
running smoothly without any disturbance.
 1.2.8 Communication
Develop effective communication by way of video conferencing, meetings, WhatsApp,
Viber group chats, voice calls, e-mails, Skype, etc. Internal teams may communicate on e-
mails, meetings, or WhatsApp groups. Involvement of employees and stakeholders on
many platforms for information at easy access and cooperation.

1.2.9 Other Miscellaneous plans

Scope
Project Scope: Big Data Technology Road map especially for Sri Lanka Mobitel
Telecom, envisioning an improvement of operational efficiencies through data analytics-
driven insight along with workflow optimization.

Future Scope: This big data architecture undergoes continuous development and
enhancement to work smoothly with every changing industry requirement and
technological update.

Timeframe
Research Phase - Estimated duration of 2 weeks for in-depth research and analysis of
existing systems and requirements.

Implementation Phase: Activities identified during the research phase are implemented in
a period of 3 weeks to make the most out of Big Data Technology and increasing
operational efficiency.

Quality Management
Clear demarcation of responsibilities among team members for the completion of any
given task efficiently. Meeting project deadlines and adhering to the quality of an
organization's Big Data solution implementation, putting more emphasis on enhancing
operational efficiency.
 1.2.10 PM Plan
Gant Chart

My Team / Mobitel Telecom Big Data

Figure 4 Gantt chart, Author Developed

Task 02

2.1 Research Work

Introduction
Most of the industries have experienced a Big Data revolution in the very recent past,
with rapid growth and adoption of technologies. Among those, Sri Lanka's
telecommunication industry pioneered by Mobitel has been pioneering in applying Big
Data tools to enhance operational effectiveness in various fields ranging from academia
and scientific research to economic development. With these state-of-the-art technologies,
the impact on the different aspects of functions in Mobitel has been immense, redefining
management and use of data, innovation, and informed decision-making for remarkable
progress. This introduction serves to provide background for the different and far-
reaching effects of Big Data technologies on operational efficiency of Mobitel within the
dynamic telecommunications landscape in Sri Lanka, across academic, scientific, and
economic realms.

2.1.1 Define objectives of the Research

The objectives of this research project are as follows:

 Analyze the current data management and analytics practices at Sri Lanka Mobitel
Telecom.
 Identify opportunities where big data technologies can be implemented to enhance
operational efficiency.
 Analyze the benefits and risks associated with using big data technologies.
 Create a road map to implement big data technology in the organization.
 Measure key performance to evaluate the effect of implementation such key
performance indicators as cost savings, customer satisfaction, and overall
operational efficiency.
 2.1.2 Literature Review
A much more comprehensive and deeper study on the impact Big Data technologies have
on operational efficiency in the telecommunication industry of Sri Lanka, within the
academic, scientific, and economic fields, is marked by the confluence of scholarly
articles, industry reports, and case studies that underline the transformative impacts and
potential for using data-driven methodologies.

Academic Realm
Academic literature points out how Big Data technologies have reshaped research
methodologies. In the 'service' collaborations between firms in the telecom industry, like
Mobitel, with academic institutions, it has been possible to access large datasets used in
comprehensive analysis by researchers. For example, Abeysekera (2016) talks about the
use of telecom data for academic research and how these partnerships drive scientific
inquiries and innovation.

Scientific Progression
In the realms of telecommunications, numerous publications depict Big Data's influence
on scientific research. For example, scholarly research such as that by Harshani and
Priyashantha in 2019 exemplifies how the analysis of large datasets from telecom
networks has contributed much toward network optimization and predictive maintenance
by harnessing Big Data's role in facilitating scientific innovations for technological
development.

Economic Development and Innovation

Reports and analyses by industry sources give insights into the economic impact that Big
Data technologies have made on the telecommunications sector in Sri Lanka. Studies
Research by think tanks and market research firms outlines how companies' adoption of
data-driven strategies, such as Mobitel, resulted in innovation, attracting of investments,
and a huge contribution to the economic growth of the country. The inclusion of detailed
case studies on how Mobitel has been working with Big Data in conducting market
analysis, segmenting customers, and creating targeted marketing campaigns.
stand as convincing proofs of this.
Regulatory and Ethical Considerations
Also considered are the dimensions of regulation and the ethical use of Big Data in
telecom operations. The academic literature and the directives issued by the regulators
underline the responsibility to handle the data responsibly, protect privacy, and conform
to legal and regulatory frameworks. This emphasis guarantees ethical usage of consumers'
data to enhance operational efficiency.

Telecom Operational Efficiency

Research and industry-specific reports discuss the tangible benefits of using Big Data
technologies to enhance operational efficiency in the telecommunications industry.
According to the studies conducted by telecommunications Professionals and industry
analysts pointed out how the integration of data analytics tools by Mobitel has resulted in
better network performance and improved customer satisfaction with more effective
operational processes. Most of this research will use real-life use cases and performance
metrics to prove the measurable impact of Big Data on efficiency.

2.2 Prepare Data Collection Process

2.2.1 Defining the Methodologies

Qualitative and quantitative Research Methods

Qualitative research can be defined as the method of market research that emphasizes
obtaining data through open-ended and conversational communication. In this method, it
concerns 'why' people think so but not about 'what' people think. Here, it mainly concerns
observations, not about numerical values. In this method, data are collected by using
observations, focus groups, in-depth- interviews, etc. (Bhat, n.d.)

1. Observation – This here involves the company seeing how many times a
transaction related to one good is carried out, peoples' behavior etc. observation
can be simple or behavioral.
2. Focus groups–This is a small group that comprises 6-10 respondents from the
target market. The principal objective is to seek the solutions to the issues
identified.
 3. In-depth- interviews- This interview is conducted face to face. So that the
researcher can get the exact information from the customers.

Some of the benefits of this method include in-depth understanding about the attitudes
and behaviors of the people can be gained, provide useful content for practical
applications, more affordable than other research methods, mainly focus on decisions,
use smaller sample space than other research methods, etc.
Some of the disadvantages include that data can't be proved since there is no document
to prove it; data has less reliability and validity, no numerical or statistical operations
can be done, high time concern to collect data, etc. (Bhat, n.d.)
At the same time, the qualitative research method becomes very important while
collecting and analyzing problems elaborated above.

It is a systematic investigation of phenomena by gathering quantifiable data and

performing statistical, mathematical, or computational techniques. That means in this
type of research, numbers are involved when doing the research. If numbers are not
involved in doing it, then it's not a quantitative research method. These are descriptive,
measurable, and experimental data. Quantitative research methods gather information
from many sources, including but not limited to surveys, interviews, records among
others. (Anon., 2019)
1. Surveys: These can be conducted online. You just must email question forms to
the target groups, or you give them question papers offline. And the questions
will be designed in such a way that it will help the researcher respond to their
research questions by gathering data.
2. Interviews: This is an oral communication between the researcher and the
participant. Through this much information is gathered and it may be through the
phone or one to one.
3. Records: This provides essential information for research questions. Because
these are related to numbers, these things can be proved, and they are accurate.
Records are numbers and statistics used in different activities.
All the qualitative research methodologies have a series of steps that need to be followed.
These include identification of the problem, preparation of questions regarding an
identified problem, and examination of existing information about the problem under
survey or investigation. Work done such preparing questions, replying to the results
received etc. and developing a research plan. For example, in this company there are
fewer sales of items per day - that is the research problem. To find out the reason for that,
questions should be prepared. Some of those questions are less security, high prices and
low quality of products. Then the company must check whether those problems have been
repeated twice or someone has answered the questions the company has to reply to it.
Research plan includes whom these data are going to collect and how these data are going
to collect. According to this example, reviews can be collected from employees,
university students, unemployed people, old citizens, etc. (Bhat, n.d.)

The problems of the company can be analyzed quite a distance by using quantitative
research methods. The advantages of this method include getting a relatively conclusive
answer to the research questions, the output of the research is trustworthy, results can be
generalized to an entire target group, data collected is reliable, data can be collected fast,
scope of the data analysis is wide, etc.
Yet, the point to be considered here is that this approach has one main drawback that they
do not listen to peoples' thoughts and opinions.
Thus, the quantitative research method is one of the best methods for identifying the
problem and analyzing the problem.

The above-mentioned two techniques are important in different ways. The difference
between qualitative and quantitative research methods can be shown below.

Qualitative Research Quantitative Research

Focus Observations Calculations
From data Produced Descriptive data Numerical data
Type of Questions asked Open end Questions Close end Questions
Data collection instruments In depth interviews, Surveys, interviews,
observations, focus group records
Approach Subjective Objective
Quantitative Surveys: This approach entails large-scale surveys among Mobitel
employees, academic researchers, and key stakeholders engaged in scientific and
economic fields. The main purpose is to elicit quantitative data pertaining to their
perceptions, personal experiences, and perceived impacts resulting from the incorporation
of Big Data technologies.

Qualitative Interviews- This involves a deep and extensive interview with a few chosen
individuals from the industry expertise, academic research backgrounds, and various
stakeholders. The essence is to retrieve detailed qualitative information, personal
experiences, and comprehensive opinions relating specifically to the impact of
Big Data in the respective field of professional discipline.

2.2.2 Planning the instrument/Tools

Quantitative survey: The quantitative survey processes will be conducted based on

conducting research on the internet through tools such as Google Forms and
SurveyMonkey. Structured questionnaires will be designed very carefully to identify
perception, particular impacts, challenges, and benefits accruing from the integration of
Big Data technologies into academia, scientific research, and economic fields.

Qualitative Interview Guide: An elaborate interview guide with open-ended questions

shall be developed. This would help the researcher in eliciting responses on the
qualitative dimensions of Big Data impacts. The exploration will dwell on experiences,
successful stories, challenges faced by the individuals, and what potential areas they see
for Improvement across academia, scientific research, and the spheres of economic life.
 2.2.3 Data Analysis Tools
Data Analysis Software - Quantitative data emanating from the survey responses will be
analyzed using SPSS, R, or Excel. From here, these platforms will enable the exploration
of data to derive descriptive statistics, correlations, and the performance of inferential
analyses.

Qualitative data analysis software: NVivo or MAXQDA will be used in analyzing

qualitative data extracted during the interviews. These are some of the qualitative analysis
tools, offering a systematic way of studying interview transcripts by identifying patterns,
themes repeated, and ideas. This systematic model is helpful in reaping meaningful and
insightful information from the qualitative data extracted.

2.2.4 Develop the Questionnaire

Feedback Form

Figure 56 Feedback
Figure Feedback Form
Form 01
02

Figure 8 Feedback Form 04

Figure 7 Feedback Form 03

Figure 13 Feedback Form 09

Figure 11 Feedback form 07

Figure 9 Feedback Form 05
Responses

Figure 14 Responses 01

Figure 15 Responses 02

Figure 16 Responses 03

Figure 19 Responses 06

Figure 17 Responses 04

Figure 20 Responses 07
 2.2.5 Finalize the data collection process
The data collection process involves the following steps.

 Review and Validation: The survey and interview guides are to be reviewed and
validated through making a few trial runs or getting feedback from a small
number of participants on how effective these instruments are.

 Recruitment and Data Collection: The process will begin through active
recruitment and data collection from the Mobitel employees, stakeholders, and
customers in terms of distributing the surveys while interviewing other sets of
experts or stakeholders to avail diversified insight.

 Data Handling and Analysis: The data is handled in a systematic way such that it
compiles and structures the information. The analysis of the responses of the
surveys uses quantitative tools, while the qualitative data is thematically analyzed.

 Documentation and Reporting: This includes describing the methodology, data

sources, and analysis methods. A well-rounded report has been prepared that
includes practical insights and recommendations based on the findings.

Following these steps enables the thorough evaluation of Big Data technologies' impact
on operational efficiency within Sri Lanka's telecommunications industry, focusing on
Mobitel, in a methodical and comprehensive manner.

2.3 Milestones
Milestones of the project are as follows.

Week 1: Determine Goals and Scope

Bring together stakeholder members to define specific research objectives and finalize the
scope of work. Validate the main areas to address Big Data technologies and operational
efficiency.

Week 2 - Stakeholder Engagement and Planning

Identify and involve key stakeholders, representatives from Mobitel, academic
researchers, and industry experts. Organize stakeholder meetings on contribution, roles,
and responsibilities.

Week 3 - Create Project Management Plan

Create a detailed Project Management Plan: Create the WBS, estimate the budget, and
resource allocation. Initiate the risk assessment framework and communication plan.

Week 4 - Constructing Work Breakdown Structure (WBS)

Create a detailed WBS: tasks, timelines, and dependencies of the project. The WBS
should be in line with the defined objectives and scope.

Week 5 - Resource and Budget Estimation

Allocation Finalize the budget for the project, which includes data collection tool costs,
participant incentives, and analysis software. Define and allocate necessary resources
such as team members, data analysis tools and external expertise.

Week 6: Risk Assessment and Communication Plan

Perform a risk assessment to identify potential risks for this project related to data
collection or analysis, or engaging with stakeholders. Create a communications plan that
describes stakeholder communications channels, reporting frequency, and escalation
procedures.

End of Week 6 - Review and Finalization

 Review the entire planning process for accuracy, completeness, and alignment with the
research objectives; make necessary refinements to complete the planning documents for
approval.

Task Week Week Week Week Week Week

1 2 3 4 5 6
Define Objective and Sope
Stakeholder Engagement and Planning
Establish project Management Plan
Create work Breakdown Structure
(WBS)
Budget Estimation and resource
Allocation
Risk Assessment and communication
Plan
Review and Finalization
Task 03

3.1 Research
3.1.1 Data Collection

Data collection at Mobitel is an organized process designed to gather information from

various internal organizational sources and relevant external stakeholders. The following
are tailored steps for data collection at Mobite:

1. Questionnaire Distribution: Distribute structured questionnaires among Mobitel

staff, university researchers working in cooperation with Mobitel, and major
players in the scientific and economic fields related to Mobitel's activities.
Ensure that these surveys cover the Big Data technology, operational
implications, issues, and benefits.

2. Surveys and Interviews: Conduct an employee survey and interviews across

various Mobitel departments to gauge views, experiences, and observations
regarding the use and impact of Big Data technology on the company operations.

3. Undertake in-depth interviews with industry professionals, academic

collaborators, and other stakeholders associated with Mobitel. This will go a
long way in seeking much more detailed qualitative data, personal stories, and
nuanced viewpoints about the influence of Big Data in their respective fields.

4. Data Collection from Internal Sources: This refers to data collected from within
Mobitel, which includes operational records, performance measurements, and
customer feedback related to the use of Big Data technology.

5. Retrieve data from Mobitel's databases or records that may relate to the adoption
and usage of Big Data techniques and their impact on improvement of services,
network efficiency, and customer satisfaction.
 6. External Sources of Data — Gather relevant external sources of data, such as
industry papers, scholarly articles, and market research findings, considering
specific focus on the impact of big data on the telecommunication business in Sri
Lanka.

7. Observation and Documentation - Observe and document the operating

procedures and interactions relevant to Big Data technologies within Mobitel.

8. Record observations and interactions at such meetings, workshops, or seminars

discussing the integration and outcomes of Big Data in Mobitel's operations.

9. Data Collation and Organization: Collate all the gathered data and ensure that it
is well organized and categorized for easy analysis.

10. Ensure that the collected data is accurate and reliable before proceeding to the
analysis stage.

3.1.2 Dispatch the Questionnaire

A plan must be devised to ensure that the questionnaire is effectively administered to the
targeted parties within Mobitel. First, there is a need to identify specific individuals who
are going to participate in the research study, including but not limited to those employees
at Mobitel tasked with data management, analytics, and operations; academic partners
participating in research projects, and stakeholders both from the scientific and economic
sectors involved with activities at Mobitel. Design a comprehensive survey on the
impacts, challenges, and benefits of using Big Data technology in the organization's
processes. Clearly indicate the purpose and the importance of the survey in it, indicating
that respondents' responses would go a long way in realizing the success of the survey.
Carry out the survey by distributing the questionnaire to all target respondents through
internal communication channels, email, or through an online survey system accessible to
all. In addition, include in your instructions an achievable time schedule and clear
instructions on how the survey should be conducted and submitted, encouraging active
participation to ensure that all targeted individuals provide complete input. By following
these steps systematically, Mobitel will be able to achieve distribution of the
questionnaire to appropriate people, maximizing participation and providing assurance of
complete input on the impact of Big Data technology within the company.

3.1.3 Collect the Data

To collect and organize the information obtained, the systematic procedures should be
followed at Mobitel:

1. Collect the filled-out questionnaires – Collect all the filled-out questionnaires

from the targeted people in Mobitel and ensure that all answers were appropriately
marked and kept in safe custody.

2. Organize sources of data – Organize the information gathered into its sources,
including internal surveys, external research findings, academic collaborations as
well as any other relevant sources of information regarding Big Data technologies
and their impact on Mobitel.

3. Check the validity of the information: the collected data should be checked for
correctness, completeness, and consistency. Look for any blanks or incorrect
entries that might require clarification or follow-up.

4. Digital information management: The digitized data should be well organized

with the help of appropriate software tools or databases. Ensure accurate labeling
and systematic rules in file naming and a well-organized data structure for easy
access throughout the analysis process.

This would be how Mobitel would systematically collect, organize, and synthesize the
information gathered on Big Data technologies and their impact in a way that ensures data
is readily available, accurate, and ready for full analysis and reporting.
 3.1.4 Data Analysis
Further, while analyzing data at Mobitel and estimating the impact due to the usage of
Big Data technologies, a structured methodology must be adapted.

Data preprocessing: This involves working in cooperation and organizing the data
obtained from various sources, including survey results, interview transcripts, internal
records, and external research findings related to Big Data technologies within Mobitel's
operations.

Quantitative Analysis: Use statistical analysis software such as SPSS, R, or Excel to

analyze the quantitative data obtained through the survey. Descriptive statistics will sum
up and analyze numerical data quickly. Look into correlations, frequencies, and
distributions to obtain any patterns or trends within the data.

Through the structured application of data analysis methods, including quantitative

techniques, Mobitel will find valuable information on the effects of Big Data technologies
and help in making better decisions with a prospect to improve operations within the
company.

3.1.5 Feed the data

The first step in being able to input the gathered data into an analytical framework for
Mobitel is to organize and consolidate all the different datasets received from
questionnaires, interviews, operational records, and other external research sources.
Validate the correctness and consistency of the collated data to ensure it is free from any
errors or discrepancies. Use specialized analytical tools and software developed for the
processing of both quantitative and qualitative data, smoothing integration and
subsequent analysis. Upload the structured datasets into the chosen analytical platforms,
ensuring proper formatting and organization for coherent analysis. Segment the data by
relevant factors or categories, following the study objectives and questions. This
structured process gives the design for conducting deeper quantitative and qualitative
analysis in a manner that allows an in-depth understanding of the impact of Big Data
technologies on operations at Mobitel.
Having such procedures in place, Mobitel would be able to funnel the collected data onto
an analytical framework that allows us to judge the impact that Big Data technologies
have on company's operations in a structured and insight-giving manner.

3.1.6 Analyze the Data

In securing effective analysis of the impacts that Big Data technologies have in place,
Mobitel is going to take a careful data analysis. Organize and categorize the collected
data, including results from the surveys, interviews, and operational records. Use numeric
analytical methods with the help of statistical software such as SPSS or Excel to
concentrate on descriptive statistics, correlations, and inferential analyses that will expose
trends and connections of numeric data. This would involve methods of qualitative
analysis in relation to using software such as NVivo or MAXQDA in the analysis of
interview transcripts and qualitative responses through the discovery of patterns,
emotions, and repeating ideas. The approach integrates both quantitative and qualitative
analysis in a manner that provides comprehensive results on the impact of Big Data
technologies at Mobitel. These insights are highly relevant and useful for making
adequate decisions toward operational enhancements.

By using these approaches, Mobitel can do a meticulous and thorough data analysis,
revealing significant insights into the influence of Big Data technologies on company
operations.

3.1.7 Drawing Conclusion

From the data analyzed concerning the impacts of Big Data technologies at Mobitel, there
is a massive number of insights drawn. The use of Big Data technology has greatly
increased operational efficiency across many departments, as evidenced by greater
network performance, reduced process sophistication, and improved customer experience.
Besides, the quantitative measures show actual improvements while qualitative views
underline intangible benefits, such as making it possible to allow evidence in decision-
making and fostering innovative thinking in academic, scientific, and economic spheres.
Still, there are challenges to surmount: to ensure confidentiality of data and deal with the
Ethical implications that result from using consumer data. This needs a well-balanced
approach that insists on adherence to the legal frameworks while using the revolutionary
abilities of Big Data. Further, the report highlights the critical importance of the
relationships between Mobitel and Academic Institutions, showing.
Partnerships that have driven the scientific and inventive spirit. CONCLUSION The
research reveals an influence of Big Data technologies at Mobitel; exciting yet complex.
Achievements are emphasized, aspects that need further development, and the addressing
of ethical concerns that are crucial for further and perpetual development and innovation.

By automating these processes, Mobitel can draw insightful conclusions from the data
analyzed and hence make better decisions or strategies on how Big Data technology
should be utilized within the company.

3.1.8 Research report

In the below shows study of the influence of Big Data technologies at Mobitel

1. Summary: This is a short document outlining the objectives of the study, the
methodology adopted, key findings, and helpful insights gained from the analysis.

2. Overview: An overview of how Mobitel utilizes Big Data technologies. Research

into some of the effects of such technologies on operations and why they are
deemed so vital will be undertaken.

3. Methodology: A detailed explanation of the methods adopted for conducting

research, including the techniques of data collection, tools used, and applied data
analysis-both quantitative and qualitative.

4. Data Collection and Analysis: A look at several aspects of data collection, such as
questionnaires, interviews, internal records, and external research findings. The
process for data analysis is also outlined here by highlighting the essentials on
appropriate approaches and tools.

5. Key findings: statement of key findings extracted through analysis of data. The
findings should be grouped into categories such as operational efficiency,
customer experiences, innovation, issues, and opportunities.
6. Analysis and Interpretations: analyze and discuss the main findings, including
interpretation of implications of findings. The inter-relationship between
quantitative data and qualitative insight is critical to getting a holistic view.

7. Assessment of Impacts - Measurement of the effect of Big Data technology on

different aspects of Mobitel's business. Where possible, quantification of
quantifiable impacts with evidence found during the study.

8. Challenges and Opportunities - Issues resurfaced while implementing Big Data

technology. How to make the most out of it in addition to locating further scope of
improvement or optimization of existing technologies.

9. Recommendations - Practical recommendations from the research findings and

observations conducted. The strategies or projects identified should be aimed at
maximizing Big Data technology utilization to enhance operational effectiveness
and drive innovation at Mobitel.

10. Conclusion - The conclusion gives an overall view of the core findings from the
report, along with the total impact that Big Data technologies would have on
Mobitel. Emphasize how important the adoption of these technologies is going to
be regarding future growth and competitiveness.

11. Supplementary materials - Supporting materials such as comprehensive analysis

reports, questionnaires used, or supplementary data resorted to by the study.

12. Bibliography - Properly cite any external source or material included in the report.
By tabling and analyzing data, an in-depth study report can have developed a
structured and all-inclusive overview of the result and findings such an analysis of
impact assessment that Big Data technologies bring on to Mobitel operations.
 3.1.9 Get Approval for the Project
The following procedures must be conducted in approving the study report on the impact
of Big Data technologies within Mobitel:

1. Compilation of the Report - Ensure the research report is comprehensive, well-

structured, and covers all relevant findings, implications, recommendations, and
evidence that support those.

2. Report submission: present the study report before the concerned authorities or
decision-making authorities within the organization. Such reports can be sent via
email or giving a physical copy in a meeting or review session that is already
scheduled.

3. Follow-Up and Confirmation - After making the presentation and submitting the
documents needed, it would be helpful to contact relevant authorities to request
their remarks, decisions, or any other moves that are to be made in the final
approval process.

4. Integrate the feedback provided - If the authorities have remarked or pointed out
any suggestions, one may integrate them in the report, where helpful and then
resubmit the report, revised for final approval.

5. Approval of the Document- The approval process must be documented, with all
correspondence forms, minutes of meetings, and formal documents that
corroborate approval or acceptance of the study report accurately and
comprehensively recorded.

6. Regarding the research report on the impact of Big Data technologies, the
following steps should be followed with great care while also communicating with
the relevant Authorities within Mobitel will be facilitated with the assurance that
the report is acknowledged and embraced within the organization
.
Task 04

4.1 Recommendations

 Enhance data security standards and the measures of privacy protection to be

complied with regulatory frameworks. Investment in the development of a robust
cybersecurity framework and encryption methods to secure sensitive customer
data.

 Develop advanced analytics capabilities using machine learning and predictive

modeling techniques. This approach shows its application in improving customer
segmentation, predictive maintenance, and proactive service management to
maximize network performance and customer experience.

 Utilize Big Data analytics to better understand client behavior and preferences.
Execute focused marketing initiatives, offer customized services, and
individualized promotions to raise client contentment and allegiance.

 Provide resources to implement regular training programs that will improve

workers' skill in using state-of-the-art Big Data technology and analytics tools.
Nurture an organization-wide culture that promotes data-driven decision-making.

 Implement monitoring solutions for continuing network performance and

operational procedures. Use real-time data to identify bottlenecks and optimize
operational procedures to achieve greater efficiency.
 4.2 Evaluate Research Methodologies

Evaluation of research methods in terms of reliability, correctness, and appropriateness is

very critical to guarantee the validity and credibility of the findings. Therefore, evaluate
the proposed study methods for researching the impact of Big Data technologies at
Mobitel.

Dependability

Survey Methodology - Surveys—these are credible ways of gathering information from

many people. The credibility of the survey is pegged into various factors: how the
questionnaire was designed, the sampling techniques used, and consistency in the
responses between respondents.

Interviews - Qualitative interviews allow gathering detailed and comprehensive insights.

The reliability of the study would depend on the competency of the interviewer, the
repeatability of the process of an interview, and if proper transcription and interpretation
of the information were ascertained.

Accuracy

Quantitative surveys depend on the representativeness of the sample and the creation of
unbiased, unambiguous, and precise questions to achieve accuracy and avoid response
bias.

Qualitative Interviews: The quality of a qualitative interview depends on the following

criteria: how precisely the data is transcribed; how thoroughly the responses are
interpreted, whether it captures the intended complex information accurately.

Suitability
Mixed-Methods Methodology: Combining the features of quantitative surveys and
qualitative interviews, this is appropriate for reaching an in-depth understanding.
Triangulation of data from these sources is possible, hence improving the validity of the
conclusions via verification of many sources.
Quantitative data can be analyzed using software such as SPSS and Excel; qualitative
analysis using NVivo or MAXQDA also conforms to industry standards within their
respective fields.

These proposed research methods, including surveys, interviews, and adequate tools for
data analysis, are generally reliable, valid, and appropriate for the investigation of the
impact of Big Data technologies at Mobitel. However, to further ensure the reliability and
validity of the findings of this study, it is very important to ensure consistency in data
collection, achieve impartiality in questioning, and handle the qualitative data with care.

4.2.1 Assessment of the above Recommendations

The suggestions given for Mobitel cover a range of strategies in effectively utilizing Big
Data technologies. These consist of addressing operational issues, security issues,
customer-centric issues, and innovation-related issues for the company. So, the
recommendations have been assessas follows,

Improve data security and privacy: The next recommendation is in line with the critical
requirement of stringent data security and regulatory compliance. Therefore, it is very
important to strengthen cybersecurity and use encryption solutions in protecting sensitive
data of consumers to ensure compliance with regulations.

Big Data Analytics for Customer Insights: The use of big data analytics to learn from
customers' tastes and behavior can be a wise decision. The optimization of marketing
efforts and offerings by using this information can dramatically improve customer
satisfaction and loyalty.

Invest in Employee Training and Data-Driven Culture: It should be a strong emphasis on

continual training programs for employees with regards to analytics and big data
technologies. The data-driven decisions should always be on top of the company's
agenda, hence helping people make better decisions.
Implementing Continuous Monitoring Solutions: Real-time data analysis allows for the
monitoring of network performance and operational operations continuously. This
approach is proactive in that strategy. This allows the identification of inefficiencies and
bottlenecks to create a leaner and more effective process.

Taken together, these recommendations give a holistic approach to leveraging Big Data
technology within Mobitel efficiently. So, address key areas such as security, analytics,
customer insights, employee training, process optimization, and innovation with the Goal
of achieving improved customer happiness and operational efficiency while ensuring
compliance and fostering a data-driven culture across the organization.

References

Anon., 2019. questionpro. [Online]

Available at: https://www.questionpro.com/blog/qualitative-research-methods/
[Accessed 23 10 2024].
Bhat, A., n.d. questionpro. [Online]
Available at: https://www.questionpro.com/blog/qualitative-research-methods/
[Accessed 22 10 2024].
Mobitel, S., n.d. SLT Mobitel. [Online]
Available at: https://www.mobitel.lk/about-us
[Accessed 20 10 2024].
 Grading Rubric
Grading Criteria Achieved Feedback

LO1 Conduct small-scale research,

information gathering and data collection
to generate knowledge on an identified
subject
P1 Demonstrate qualitative and quantitative
research methods to generate relevant
primary data for an identified theme.
P2 Examine secondary sources to collect
relevant secondary data and information for
an identified theme.
M1 Analyse data and information from
primary and secondary sources to generate
knowledge on an identified theme.
D1 Interpret findings to generate knowledge
on how the research theme supports
business requirements in the identified
sector.
LO2 Explore the features and business
requirements of organisations in an
identified sector

P3 Discuss the features and operational

areas of a businesses in an identified sector.
P4 Discuss the role of stakeholders and their
impact on the success of a business
M2 Analyse the challenges to the success of
a business in an identified sector
LO3 Produce project plans based on
research of the chosen theme for an
identified organisation

P5 Devise comprehensive project plans for a

chosen scenario, including a work and
resource allocation breakdown using
appropriate tools.
M3 Produce comprehensive project plans
that effectively consider aims, objectives
and risks/benefits for an identified
organization.
LO4 Present your project recommendations
and justifications of decisions made, based
on research of the identified theme and
sector
P6 Communicate appropriate project .
recommendations for technical and non-
technical audiences.
P7 Present arguments for the planning
decisions made when developing the project
plans.
P8 Discuss accuracy and reliability of the
different research methods applied.

M4 Assess the extent to which the project

recommendations meet the needs of the
identified organisation, including fully
supported rationales for planning decisions
made.
LO3 & LO4
D2 Evaluate the project planning
recommendations made in relation to the
needs of the identified organisation and the
accuracy and reliability of the research
carried out.