Badr University in Cairo Academic Year:2024/2025

Faculty Of Business and Economics Fall Semester

Final Exam
Time: (2) hours
Course Title: English language 1 Total Marks: (50) Marks
Course Code: GNR1101 No of Pages: (3) page (s)
Level: One Coordinator: Dr. Yomna Samy
Instructors: TA. Nour Hamed
TA. Omar Ahmed

Question 1: Read the following passage and answer the questions below. (10 marks, 2 each)

Entertainment Companies

Entertainment companies play a vital role in providing amusement and leisure to millions
worldwide. These companies operate in various sectors, including film, music, television, gaming,
and live events. The film industry, led by giants like Disney and Warner Bros., creates blockbuster
movies that generate billions of dollars in revenue. These films are distributed through cinemas,
streaming platforms, and television networks, ensuring they reach global audiences. Similarly, music
companies like Universal Music Group and Sony Music revolutionize the industry by producing
albums, managing artists, and leveraging digital streaming platforms like Spotify to provide instant
access to vast song libraries.

Television and streaming services such as Netflix, Amazon Prime, and Hulu have
transformed how people consume media at home. These companies focus on producing original
content, including popular series and movies, fueling the rise of trends like binge-watching.
Meanwhile, the gaming industry continues to grow rapidly, led by companies such as Nintendo and
Microsoft. Modern games feature immersive experiences and cutting-edge graphics, while esports
tournaments have made gaming a global phenomenon, attracting millions of fans to live-streamed
competitions.

Live entertainment remains an enduring part of the industry, offering unique experiences
through concerts, theater productions, and sports events. Companies like Live Nation and Cirque du
Soleil specialize in organizing memorable live performances that draw large audiences. By blending
creativity with technology, entertainment companies shape global culture and provide joy and
connection to people of all ages.

Choose the correct answer.

1. Which industry is highlighted for producing blockbuster movies?
a) Music
b) Film
c) Gaming
d) Live events

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2. What trend has been fueled by streaming services like Netflix?
a) Esports competitions
b) Binge-watching
c) Live concerts
d) Theater productions
3. What is a key focus of companies like Live Nation?
a) Streaming digital content
b) Organizing live events
c) Developing video games
d) Managing movie studios
4. Which sector is associated with esports tournaments?
a) Film
b) Music
c) Gaming
d) Television
5. What role does technology play in entertainment companies?
a) It limits their reach to specific regions.
b) It helps blend creativity with innovation.
c) It replaces live performances with digital alternatives.
d) It focuses solely on video game development.

Question 2: Choose the correct form of the verb according to the context of each sentence.

(10 marks, 1 each)

Our company always 1. (conducts - is conducting - conducted) meetings on Monday mornings to discuss the

upcoming projects. Last week, we 2. (launch - are launching - launched) a new product, which is already receiving

positive feedback. Right now, the marketing team 3. (works - is working - worked) on a new campaign to promote it.

The CEO 4. (manages - is managing - managed) the project and ensures everything runs smoothly. Last year, the

company 5. (expands - is expanding - expanded) its operations internationally, which has helped us reach new

markets. Our sales team 6. (travels - is travelling - travelled) to different countries every month to meet with clients

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and strengthen partnerships. We 7. (discuss - are discussing - discussed) the results of the campaign during the

monthly meetings, and I 8. (send - am sending - sent) a detailed report to the board last night. Next week, we 9. (hire

- are hiring - hired) a new marketing director to lead the upcoming initiatives. At the same time, the team 10. (trains,

is training, trained) on the new software system to improve efficiency.

Question 3: Match each of the following terms with its definition. (20 marks, 2 each)
1. Market research a. description of a typical consumer
2. Consumer Profile b. information about what customers need
3. Sales Forecast c. A program of advertising activities over a period
4. Advertising Campaign d. length of time people continues buying a product
5. Product life cycle e. how much a company thinks it will sell in a period
6. Workaholic f. persuading customers to buy products
7. Market Breakthrough g. the amount of work a person should do
8. head office h. someone who cannot stop working
9. Promotion i. innovation that enhances a company’s situation in market
10. Workload j. The center for administration and policymaking

Question 4: Choose the correct meaning for each of the following phrasal-verbs. (10 marks, 2 each)

1. The manager has come up with an interesting idea.

a. rejected b. raised c. refused
2. Vijay pointed out that productivity had declined.
a. highlighted b. expelled c. imagined
3. Let’s set aside 15 minutes to discuss this agenda item.
a. illustrate b. put c.give
4. We cannot rule out this proposal.
a. ignore b. reject c. accept
5. Shall we go on to the next agenda item?
a. move to b. cancel c. reserve

End of Exam!
Best of Luck