Business Intro Activities (1)
Business Intro Activities (1)
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In what way did this creation satisfy the need for a new product or an improved product?
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Did it form the basis of a new business or has it been produced by an existing business?
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Identify two potential ideas for a new business that could arise from the following:
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A government study finds a link between fast foods and increased childhood obesity
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Melbourne has been chosen as the venue for a major sporting event
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Studies find that people don’t have sufficient time to prepare healthy meals
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Statistics show a significant number of retired people living in an area
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Select the most appropriate words from the following list to complete the paragraph.
New ideas for businesses can come from a range of sources, including identifying a gap in the market,
technological development and changing customer needs. Prospective business owners can be motivated
by the desire for entrepreneurship the need to make a profit and to fulfil a market and/or social need.
Before establishing a business, the owner should determine whether there is enough demand for the good
or service to ensure that it will survive and generate a profit. By carrying out a process of market research
and conducting an initial independence study, he or she can determine whether appropriate market
conditions exist to give the business a chance of success. An invention can often provide the stimulus to
begin a new business, although sometimes the improvement of an existing product, known as an
innovation, can serve the same purpose.
Which four words did not fit in? Compare with the person next to you.
Market share ___________________________________
education ___________________________________
feasibility ___________________________________
global market
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