Assignment

The document provides an overview of affiliate marketing, explaining how affiliates earn commissions by promoting products from sellers. It also details Google's AdSense program, which allows website publishers to earn revenue through targeted advertisements, and outlines key terms related to blogging and online advertising, including Blogger, Cuelink, and AdWords. Each term is defined with its significance in the context of digital marketing and content monetization.

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Assignment

Uploaded by

budhirajachaitanya

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Assignment 3

Q.1 What is Affiliate marketing?

Ans-Affiliate marketing is the process by which an affiliate earns
a commission for marketing another person’s or company’s
products. The affiliate simply searches for a product they enjoy,
then promotes that product and earns a piece of the profit from
each sale they make. The sales are tracked via affiliate links
from one website to another. It is because affiliate marketing
works by spreading the responsibilities of product marketing
and creation across parties, it manages to leverage the abilities
of a variety of individuals for a more effective marketing
strategy while providing contributors with a share of the profit.
To make this work, three different parties must be involved:
1. Seller and product creators:
 The seller, whether a solo entrepreneur or large enterprise, is
a vendor, merchant, product creator, or retailer with a product
to market. The product can be a physical object, like household
goods, or a service, like makeup tutorials etc.
2. The Affiliate or Publisher
 Also known as a publisher, the affiliate can be either an
individual or a company that markets the seller’s product in an
appealing way to potential consumers.
 In other words, the affiliate promotes the product to persuade
consumers that it is valuable or beneficial to them and
convince them to purchase the product. If the consumer does
end up buying the product, the affiliate receives a portion of the
revenue made.
3. The Consumer
 Whether the consumer knows it or not, they (and their
purchases) are the drivers of affiliate marketing. Affiliates share
these products with them on social media, blogs, and websites.
Q.2 Explain AdSense in detail?
Ans- AdSense has become one of the most popular programs
specializing in creating and placing banner and responsive ads
on websites and blogs. Responsive ads adjust themselves
based upon user's device size.
AdSense is a program run by Google through which website
publishers in the Google Network of content sites serve text,
images, video, or interactive media advertisements that are
targeted to the site content and audience.
These advertisements are administered, sorted, and
maintained by Google. They can generate revenue on either a
perclick or per-impression basis. AdSense is a participant in the
AdChoices program, so AdSense ads typically include the
triangleshaped AdChoices icon.
Google uses its technology to serve advertisements based on
website content, the user's geographical location, and other
factors. Those wanting to advertise with Google's targeted
advertisement system may enroll through Google Ads.
It is a free programme run by google helping content creators
to earn by advertising on their websites and providing them a
sum of revenue earned by the advertise.
According to Google guidelines on ensuring proper ad
placement, advertising and promotional material should not
exceed page content. Some webmasters put significant effort
into maximizing their AdSense income. They do this mainly by
following best practices:
 They produce good quality content that attracts and engages
users and provides a good user
experience.
 They follow webmaster guidelines.
 They avoid flooding their website with advertisements.
 They do not try methods that encourage users to click ads.
Google prohibits webmasters
from using phrases like "Click on my AdSense ads" to increase
click rates. The phrases accepted are "Sponsored Links"
and "Advertisements".
 They do not link or redirect to websites with a poor
reputation.

Google launched its AdSense program, originally named

Content Targeting Advertising in March 2003. The AdSense
name was originally used by Applied Semantics, a competitive
offering to AdSense.
 The name was adopted by Google after Google acquired
Applied Semantics in April 2003. Some advertisers complained
that AdSense yielded worse results than Google Ads, since it
served ads that related contextually to the content on a web
page and that content was less likely to be related to a user's
commercial desires than search results.
Page RPM-
 Page RPM (Revenue per Thousand Impression) is the rate that
the advertiser has to pay for every 1,000 ad impressions
viewed per page. It is calculated by dividing your estimated
revenue by the number of page views you received and then
multiplying by 1,000. Page RPM = ( Revenue / Number of page
views) x 1,000
Clicks-
 Clicks measures the number of clicks on your ad to
destinations on or off Google or Facebook owned properties.
Page Impression-
 Page Impressions (also: impressions or page views,
abbreviated as PI) is a term used in web analytics. It refers to
the display or page view of an entire HTML document in a
browser. Therefore PIs are also frequently called contacts. If
page impressions are registered, it is generally not assigned to
a specific user.
Page Views-
 Pageviews is the total number of pages viewed. Repeated
views of a single page are counted. Google's Analytics support
site provides the following definition: A pageview (or pageview
hit, page tracking hit) is an instance of a page being loaded (or
reloaded) in a browser.
Page CTR-
 The page Click Through Rate (CTR) is the number of ad clicks
divided by the number of page views. Page CTR = (Clicks / Page
views)x100. For example, if you received 2 clicks for 250 page
views, your page CTR would be 0.8%.
Other Tools-
 Cost Per Click (CPC) refers to the actual price you pay for
each click in your PayPer-Click (PPC) marketing campaigns.
 A more thorough definition of cost per click. CPC is important
to you and your PPC campaigns.

Q.3 Explain any three terms

1. Blogger
2. Cuelink
3. Alexa
4. AdWord

1. Blogger-
A blog (a truncation of "weblog") is a discussion or
informational website published on the World Wide Web
consisting of discrete, often informal diary-style text entries
called “posts”. Posts are typically displayed in reverse
chronological order, so that the most recent post appears first,
at the top of the web page.
The emergence and growth of blogs in the late 1990s coincided
with the advent of web publishing tools that facilitated the
posting of content by non-technical users who did not have
much experience with HTML or computer programming.
Previously, a knowledge of such technologies as HTML and File
Transfer Protocol had been required to publish content on the
Web.
Many blogs provide commentary on a particular subject or
topic, ranging from philosophy, religion and arts to science,
politics and sports. Others function as more personal online
diaries or online brand advertising of a particular individual or
company. A typical blog combines text, digital images, and links
to other blogs, web pages, and other media related to its topic.
'Blog' and ‘Blogging' are now loosely used for content creation
and sharing on social media, especially when the content is
long-form and one creates and shares content on regular basis.
So, one could be maintaining a blog on Facebook or blogging on
Instagram or many other platform.
A person who performs all these tasks is known as a blogger
and has a power and influence over people.
2. Cuelink-
Cuelinks are a source for a person to monetize their content by
converting words into links that can be used to earn money
when someone buys a product. It helps a user by earning
capital without being available and providing service.
It’s a better way to earn an income or a side-income.
Cuelinks covers a variety of topics on all platforms from luxury
items to fishing and the creator can choose from all the
available choices and it is not limited.
3. Adword-
Google Ads (formerly Google AdWords) is an online advertising
platform developed by Google, where advertisers bid to display
brief advertisements, service offerings, product listings, or
videos to web users. Google Ads (formerly Google AdWords) is
an online advertising platform developed by Google, where
advertisers bid to display brief advertisements, service
offerings, product listings, or videos to web users.
Google launched AdWords in 2000. At first, AdWords advertisers
paid for the service monthly, and Google would set up and
manage their campaign. To accommodate small businesses and
those who wanted to manage their own campaigns, Google
soon introduced the AdWords self-service portal. In 2005,
Google started a campaign management service called
Jumpstart.
Features:-
 Keyword Planner provides data on Google searches and
other resources to help plan advertising campaigns.
 AdWords Express (previously "Google Boost") is a feature
aimed at small businesses that attempts to reduce the
difficulty of managing ad campaigns by automatically
managing keywords and ad placement.
 Google Ads Editor is a downloadable program that allows
users to make bulk changes to ads and edit ads offline. It
also allows users to see ad performance, like the dashboard.
 The Reach Planner allows users to forecast the reach and
extent of their video ads across YouTube and Google video
partners.
 In addition to location and language targeting, advertisers
can specify Internet Protocol (IP) addresses to be excluded.
 Placement-targeted advertisements (formerly Site-Targeted
Advertisements) places adverts based on keywords, domain
names, topics, and demographic targeting preferences
entered by the advertiser.
 Remarketing allows marketers to show advertisements to
users that have previously visited their website, and allows
marketers to create different audience lists based on the
behavior of website visitors.
 Ad extensions allow advertisers to show extra information
with their ads, such as a business address, phone number,
links to a web page or app, prices, or sales and promotions.
Google Ads may also display automated extensions such as
consumer ratings when the system predicts they will improve
performance.