AWS Telco Media
AWS Telco Media
telecommunications (telco) and media industries. These services are designed to help companies in these
sectors innovate, reduce costs, and scale their operations. Below are some key AWS services and solutions
relevant to telco and media:
For Telecommunications (Telco):
1. AWS Outposts:
o Extends AWS infrastructure, services, APIs, and tools to virtually any data center, co-location
space, or on-premises facility for low-latency applications, which is essential for telco
services like 5G and edge computing.
2. AWS Wavelength:
o Integrates AWS compute and storage services within telecom networks, providing ultra-low
latency for applications like gaming, video streaming, and real-time analytics.
3. AWS Direct Connect:
o Establishes a dedicated network connection from your premises to AWS, providing lower
latency and more consistent network performance, which is critical for telco operations.
4. AWS Private 5G:
o A managed service that helps deploy, operate, and scale private 5G mobile networks,
providing secure connectivity for devices in areas like industrial sites, campuses, or smart
cities.
5. AWS IoT Core:
o Facilitates the connection of IoT devices to AWS securely and at scale, enabling telecom
operators to offer IoT services, such as smart cities, connected vehicles, and more.
6. Amazon Elastic Kubernetes Service (EKS):
o Deploys and manages Kubernetes applications, allowing telecom companies to build cloud-
native, containerized network functions and applications.
7. AWS Global Accelerator:
o Improves availability and performance of applications with static IP addresses, routing user
traffic to the optimal endpoint based on performance and availability, which is useful for
global telco services.
8. Amazon Route 53:
o A highly available and scalable Domain Name System (DNS) web service, crucial for directing
traffic to appropriate telco services and maintaining high availability.
For Media:
1. AWS Media Services:
o AWS Elemental MediaLive: Live video processing service that encodes high-quality video
streams in real-time for broadcast and streaming delivery.
o AWS Elemental MediaConvert: File-based video transcoding service that formats on-
demand content for broadcast and multiscreen delivery.
o AWS Elemental MediaPackage: Just-in-time packaging and delivery service for live video
streams to a global audience.
o AWS Elemental MediaStore: Media storage service optimized for live streaming, with low-
latency and high performance.
o AWS Elemental MediaConnect: A reliable transport service for live video, offering secure
and flexible transport of high-value live video streams.
2. Amazon CloudFront:
o A fast content delivery network (CDN) service that securely delivers video, applications, and
APIs to customers globally with low latency, crucial for media streaming services.
3. Amazon S3 (Simple Storage Service):
o Object storage service that offers scalability, data availability, security, and performance. It is
widely used for storing media assets, including video, audio, and images.
4. AWS Snow Family:
o Data transfer and edge computing devices that can move petabytes of data, useful for media
companies dealing with large-scale video production and archiving.
5. AWS Lambda:
o Serverless compute service that allows media companies to run code in response to events
and automatically manage the compute resources, useful for transcoding, metadata
extraction, and other processing tasks.
6. Amazon Rekognition:
o Service that makes it easy to add image and video analysis to your applications. Media
companies use it for content moderation, facial recognition, object detection, and more.
7. Amazon Polly:
o Turns text into lifelike speech, enabling media companies to add voiceovers or narrations in
multiple languages for content localization.
8. Amazon Kinesis Video Streams:
o Enables secure streaming video from connected devices to AWS for analytics, machine
learning (ML), and other processing tasks, useful for live video applications.
Use Cases:
Telco: 5G network deployments, edge computing, IoT solutions, mobile network optimizations, and
customer experience improvements.
Media: Live streaming, content distribution, video-on-demand (VOD) services, automated content
moderation, and personalized content recommendations.
Partner Ecosystem:
AWS also has a vast partner network that provides specialized solutions and services tailored for the telco
and media industries, offering additional support for specific use cases like broadcasting, OTT (over-the-
top) platforms, and more.
These AWS services and solutions enable telco and media companies to leverage the cloud to innovate
faster, scale efficiently, and deliver high-quality services to their customers.
TELCO
Telco companies are leveraging AWS to modernize their networks, enhance customer experiences, and
reduce operational costs. Below are some detailed use cases with reference architecture designs for
telecommunications on AWS.
1. 5G Core Network on AWS
Use Case:
Telecommunications companies are deploying 5G core networks on AWS to reduce infrastructure costs,
improve scalability, and accelerate time-to-market for new services.
Architecture Design:
Components:
o AWS Outposts/Wavelength: Provides low-latency infrastructure for deploying 5G core
network functions close to users.
o Amazon VPC: Segregates network functions into different virtual private clouds (VPCs) for
security and isolation.
o Elastic Load Balancing (ELB): Distributes incoming application traffic across multiple network
function instances to ensure availability.
o Amazon EC2: Runs network functions such as user plane, control plane, and packet
gateways.
o Amazon EKS: Manages containerized network functions using Kubernetes, offering
portability and flexibility.
o Amazon Route 53: Manages DNS and traffic routing to network services.
o Amazon CloudWatch: Monitors network performance and logs for analytics.
o AWS Direct Connect: Provides dedicated high-speed connectivity between the on-premises
telco infrastructure and AWS for hybrid deployments.
Reference Architecture:
The core network functions are containerized using Amazon EKS.
AWS Outposts/Wavelength hosts critical low-latency components close to the user edge.
Amazon VPCs are used to isolate different parts of the network, like control and user planes.
ELB manages traffic distribution, while Amazon Route 53 handles DNS routing.
Amazon CloudWatch monitors all components, enabling proactive scaling and fault detection.
2. Network Function Virtualization (NFV)
Use Case:
Virtualizing traditional network functions such as firewalls, routers, and load balancers on AWS allows
telcos to reduce capital expenditures (CapEx) and operational expenditures (OpEx) while achieving greater
flexibility.
Architecture Design:
Components:
o AWS EC2: Hosts virtualized network functions (VNFs) such as virtual routers, firewalls, and
load balancers.
o AWS Lambda: Handles event-driven tasks, like scaling VNFs based on traffic patterns.
o AWS Elastic Load Balancer (ELB): Distributes traffic to different VNFs.
o AWS CloudFormation: Automates the deployment and management of VNFs.
o Amazon S3: Stores network configurations, logs, and backups.
o AWS Direct Connect: Ensures reliable and low-latency connections between the on-
premises data centers and AWS for hybrid setups.
o AWS Transit Gateway: Manages the interconnection between multiple VPCs that host VNFs.
Reference Architecture:
VNFs are deployed in EC2 instances across multiple Availability Zones (AZs) for high availability.
ELB balances traffic loads among different VNFs.
AWS Lambda automatically scales VNFs based on predefined metrics.
AWS CloudFormation automates the deployment of VNFs, enabling rapid provisioning and
decommissioning.
Logs and configurations are stored in Amazon S3 for audit and recovery purposes.
AWS Transit Gateway interconnects VPCs, ensuring seamless communication between different
VNFs.
3. Edge Computing for IoT in Telco
Use Case:
Telcos use edge computing to process data from IoT devices closer to the data source, reducing latency and
bandwidth usage while enabling real-time analytics.
Architecture Design:
Components:
o AWS IoT Greengrass: Deploys IoT applications and runs machine learning models at the
edge, even with intermittent connectivity.
o AWS Outposts/Wavelength: Provides infrastructure for running edge applications close to
end-users.
o AWS Lambda@Edge: Executes code closer to users to improve latency-sensitive IoT
applications.
o Amazon S3: Stores IoT data for long-term analytics and compliance.
o AWS IoT Core: Manages and connects IoT devices securely to AWS.
o Amazon Kinesis: Streams real-time IoT data for analytics.
o AWS SageMaker: Trains and deploys machine learning models that run on edge devices.
o AWS Direct Connect: Ensures secure and low-latency connectivity between the edge and
central cloud infrastructure.
Reference Architecture:
IoT devices connect to AWS IoT Core, which routes data to AWS Greengrass or Lambda@Edge for
local processing.
AWS Outposts/Wavelength hosts latency-sensitive applications at the edge.
Data processed at the edge is periodically synced with Amazon S3 for storage and further analysis
using Amazon Kinesis and SageMaker.
AWS Direct Connect provides a reliable connection between edge sites and the central cloud
infrastructure.
4. Customer Experience Management (CEM) in Telco
Use Case:
Improving customer experience by analyzing network performance, customer feedback, and usage patterns
using big data analytics and machine learning on AWS.
Architecture Design:
Components:
o Amazon Kinesis: Captures and processes real-time data streams from network devices,
customer interactions, and social media.
o AWS Glue: Extracts, transforms, and loads (ETL) data from various sources for analytics.
o Amazon Redshift: Stores processed data in a data warehouse for deep analytics.
o Amazon SageMaker: Develops and deploys machine learning models to predict customer
churn, recommend services, or optimize network resources.
o Amazon QuickSight: Provides visualization and business intelligence (BI) dashboards for
customer insights.
o AWS Lambda: Automates tasks like sending personalized offers or alerts based on analytics.
Reference Architecture:
Data from network devices, customer interactions, and social media is streamed in real-time using
Amazon Kinesis.
AWS Glue processes and transforms this data into a format suitable for analysis.
Processed data is stored in Amazon Redshift for in-depth analytics.
Machine learning models built on Amazon SageMaker are used to analyze customer behavior and
predict churn.
Insights are visualized using Amazon QuickSight, enabling proactive management of customer
experience.
AWS Lambda triggers actions such as sending personalized offers or network adjustments based on
the insights generated.
5. Disaster Recovery and Business Continuity for Telco
Use Case:
Telcos implement disaster recovery (DR) and business continuity solutions on AWS to ensure service
availability and resilience during outages.
Architecture Design:
Components:
o AWS CloudEndure Disaster Recovery: Provides near-zero downtime and data loss during DR
events by replicating workloads to AWS.
o Amazon S3 Glacier: Stores long-term backups and archives critical data with high durability
and low cost.
o AWS Transit Gateway: Connects multiple VPCs and on-premises environments for seamless
DR operations.
o Amazon RDS: Manages databases with automated backups, snapshots, and multi-AZ
deployments for high availability.
o AWS Elastic Load Balancing: Distributes traffic across multiple DR sites.
o Amazon Route 53: Manages DNS failover to redirect traffic to the DR site during an outage.
Reference Architecture:
Primary workloads are replicated to AWS using CloudEndure Disaster Recovery, ensuring rapid
recovery in case of failure.
Critical data is backed up to Amazon S3 Glacier for long-term storage and cost efficiency.
AWS Transit Gateway manages connectivity between DR sites and the primary data center.
Databases are hosted in Amazon RDS with multi-AZ deployments to ensure high availability.
During a DR event, traffic is redirected using Amazon Route 53 to the DR site, and Elastic Load
Balancing ensures continued service availability.
6. Unified Communications as a Service (UCaaS)
Use Case:
Telecom companies offer Unified Communications as a Service (UCaaS) by leveraging AWS to deliver voice,
video, messaging, and collaboration services to their customers.
Architecture Design:
Components:
o Amazon Chime SDK: Integrates communication features like voice, video, and messaging
into applications.
o Amazon Connect: Cloud-based contact center service for managing customer interactions.
o AWS Lambda: Handles custom workflows and real-time processing tasks.
o Amazon RDS: Manages databases for storing customer data, call logs, and user profiles.
o Amazon S3: Stores recordings, logs, and other media files.
o Amazon Kinesis: Streams communication data for real-time analytics.
o Amazon CloudWatch: Monitors system health, performance, and user metrics.
o AWS Wavelength: Delivers low-latency services to mobile users by deploying compute and
storage at the edge of telecom networks.
Reference Architecture:
The Amazon Chime SDK is used to integrate real-time communication features into the UCaaS
platform.
Amazon Connect serves as the backend for contact center management, handling customer
interactions across multiple channels.
AWS Lambda manages workflows like call routing, customer authentication, and automated
responses.
Amazon RDS and S3 store customer profiles, communication logs, and media files.
Amazon Kinesis streams real-time communication data for analytics, which can be used to improve
service quality.
Amazon CloudWatch monitors the entire UCaaS infrastructure, providing insights into performance
and user engagement.
AWS Wavelength ensures low-latency communication for mobile users by deploying critical services
close to the network edge.
These use cases and reference architectures demonstrate how telcos can leverage AWS to modernize their
infrastructure, improve service delivery, and enhance customer experience. Each architecture is designed
to be scalable, resilient, and cost-effective, ensuring that telco companies can meet the demands of a
rapidly evolving industry.
The architecture designs and use cases for telecommunications on AWS provided above are based on
widely recognized practices in the industry. To explore these use cases and architectures in more detail, you
can refer to the official AWS documentation and solution guides. Here are some relevant links to AWS
resources:
1. AWS for Telecommunications:
o AWS Telecommunications Solutions
o This page provides an overview of AWS solutions tailored for the telecommunications
industry, including case studies and detailed solution architectures.
2. 5G and Edge Computing on AWS:
o AWS Wavelength
o AWS Outposts
o These pages detail how AWS Wavelength and Outposts extend AWS services to the edge for
low-latency applications, particularly relevant for 5G deployments.
3. Network Function Virtualization (NFV):
o AWS NFV Solutions
o This resource provides information on how AWS supports the virtualization of network
functions, enabling telcos to modernize their networks.
4. AWS Media Services:
o AWS Media Solutions
o Although primarily focused on media, this page also covers services like AWS Elemental,
which can be relevant for telcos offering streaming and content delivery services.
5. AWS IoT and Edge Computing:
o AWS IoT Solutions
o AWS IoT Greengrass
o These resources offer insights into how AWS IoT and edge computing services can be
leveraged by telcos for IoT deployments.
6. Disaster Recovery on AWS:
o AWS Disaster Recovery
o This page outlines various strategies and services for disaster recovery on AWS, relevant for
ensuring business continuity in telecommunications.
7. Unified Communications on AWS:
o Amazon Chime SDK
o Amazon Connect
o These pages provide detailed information on how to build unified communication solutions
using AWS services.
These links should provide you with in-depth information and access to detailed architectural diagrams,
case studies, and best practices for implementing these solutions.
MEDIA
Media companies leverage AWS to streamline content creation, storage, processing, and distribution,
enabling them to deliver high-quality content at scale and on demand. Below are detailed use cases with
reference architecture designs for the media industry on AWS.
1. Live Video Streaming
Use Case:
Media companies use AWS to deliver live video streams to global audiences with low latency and high
reliability. This includes live sports, concerts, news broadcasts, and other events.
Architecture Design:
Components:
o AWS Elemental MediaLive: Encodes live video streams in real-time for broadcast and OTT
(over-the-top) delivery.
o AWS Elemental MediaPackage: Formats and packages video streams for different devices,
enabling adaptive bitrate streaming.
o Amazon CloudFront: Distributes the video content globally through a content delivery
network (CDN) for low-latency streaming.
o AWS Elemental MediaStore: Provides media-optimized storage with low-latency access for
live stream segments.
o Amazon S3: Stores archived video content and supports video on demand (VOD) use cases.
o Amazon Route 53: Manages DNS routing for directing viewers to the closest content delivery
edge.
o AWS CloudWatch: Monitors the streaming process, ensuring high availability and
performance.
Reference Architecture:
Video content is ingested and encoded in real-time using AWS Elemental MediaLive.
The encoded streams are sent to AWS Elemental MediaPackage, where they are prepared for
delivery to various devices, including TVs, mobile phones, and desktops.
Packaged content is stored in AWS Elemental MediaStore for low-latency access during the live
broadcast.
Amazon CloudFront distributes the content to global audiences, ensuring fast and reliable delivery.
Amazon Route 53 handles DNS routing, directing viewers to the nearest CloudFront edge location.
AWS CloudWatch monitors the entire streaming workflow, enabling operators to respond quickly to
any issues.
2. Video-on-Demand (VOD) Content Delivery
Use Case:
Media companies provide video-on-demand services by enabling viewers to access a library of content,
such as movies, TV shows, and documentaries, on various devices.
Architecture Design:
Components:
o AWS Elemental MediaConvert: Transcodes video files into different formats suitable for
various devices and streaming conditions.
o Amazon S3: Stores the original and transcoded video files with high durability and scalability.
o AWS Elemental MediaPackage: Prepares the video content for delivery with adaptive bitrate
streaming.
o Amazon CloudFront: Caches and delivers the VOD content globally, reducing latency and
improving viewer experience.
o AWS Lambda: Automates workflows like content ingest, metadata extraction, and
processing.
o Amazon DynamoDB: Stores metadata about the videos, such as titles, descriptions, and
viewing history.
o Amazon Rekognition: Analyzes video content for object recognition, content moderation,
and metadata tagging.
o Amazon CloudWatch: Monitors the processing, storage, and delivery of video content.
Reference Architecture:
Video content is uploaded to Amazon S3, where AWS Elemental MediaConvert transcodes it into
multiple formats.
Transcoded files are stored back in Amazon S3 and then packaged by AWS Elemental MediaPackage
for adaptive bitrate streaming.
Amazon CloudFront caches and delivers the VOD content, ensuring fast access across different
regions.
AWS Lambda automates the ingest process, kicking off transcoding jobs and updating metadata in
Amazon DynamoDB.
Amazon Rekognition processes the video content for tagging, object recognition, and content
moderation.
The entire workflow is monitored and managed through AWS CloudWatch, ensuring efficient
operation and quick troubleshooting.
3. Content Personalization and Recommendation
Use Case:
Media companies use machine learning to provide personalized content recommendations to viewers,
increasing engagement and viewer retention.
Architecture Design:
Components:
o Amazon Personalize: Trains machine learning models to deliver personalized
recommendations based on user behavior and preferences.
o AWS Lambda: Processes real-time events like clicks, views, and interactions to update user
profiles.
o Amazon DynamoDB: Stores user profiles, interaction history, and recommendation data.
o Amazon S3: Stores the dataset used to train recommendation models, such as user
interaction logs and content metadata.
o Amazon Kinesis Data Streams: Captures and processes real-time streaming data, like user
interactions, for model updates.
o Amazon CloudFront: Delivers personalized content to users with low latency.
o Amazon SageMaker: Provides additional capabilities for building, training, and deploying
custom machine learning models.
Reference Architecture:
User interaction data is streamed in real-time using Amazon Kinesis Data Streams.
AWS Lambda processes this data, updating user profiles in Amazon DynamoDB.
Amazon Personalize uses these profiles to generate real-time content recommendations, which are
delivered back to users via API.
Data used for training models, including historical interactions and content metadata, is stored in
Amazon S3.
For more advanced use cases, Amazon SageMaker is used to build custom recommendation models,
which are then integrated with the existing system.
Personalized content is delivered to users through Amazon CloudFront, ensuring fast access and a
seamless experience.
4. Media Asset Management (MAM)
Use Case:
Media companies manage large libraries of video, audio, and image assets by implementing a cloud-based
Media Asset Management (MAM) system to store, organize, and retrieve content efficiently.
Architecture Design:
Components:
o Amazon S3: Serves as the central storage repository for media assets, providing high
durability and scalability.
o Amazon S3 Glacier: Provides long-term archival storage for less frequently accessed media
assets.
o AWS Lambda: Automates asset processing tasks, such as transcoding, metadata extraction,
and file organization.
o AWS Step Functions: Orchestrates workflows for media processing, including ingest,
transcoding, and distribution.
o Amazon Rekognition: Analyzes video and image content for tagging, content moderation,
and facial recognition.
o Amazon Elasticsearch Service: Enables fast search and retrieval of media assets based on
metadata and tags.
o AWS Elemental MediaConvert: Transcodes media files into different formats for various use
cases.
o Amazon CloudFront: Distributes media assets globally for quick access by end-users or
downstream processes.
Reference Architecture:
Media assets are ingested into Amazon S3, where they are automatically processed by AWS Lambda
functions.
Transcoding jobs are managed by AWS Elemental MediaConvert, with output stored in S3 or S3
Glacier, depending on access frequency.
AWS Step Functions orchestrate the entire workflow, ensuring that assets are processed, tagged,
and stored in the correct locations.
Amazon Rekognition automatically tags assets with metadata, making them easily searchable.
Amazon Elasticsearch Service indexes this metadata, providing a powerful search interface for
retrieving media assets.
When assets need to be distributed, Amazon CloudFront ensures fast, global access to these files.
5. Automated Content Moderation
Use Case:
Media companies use automated tools to ensure that user-generated content or uploaded media complies
with community guidelines, avoiding the need for manual moderation.
Architecture Design:
Components:
o Amazon Rekognition: Analyzes images and videos to detect inappropriate content, such as
nudity, violence, or hate symbols.
o AWS Lambda: Automates the moderation workflow, triggering content analysis when new
media is uploaded.
o Amazon S3: Stores user-generated content and the results of content moderation checks.
o Amazon SNS (Simple Notification Service): Sends alerts to moderation teams or
automatically triggers further actions based on content analysis results.
o Amazon Transcribe: Converts speech in video content to text, which can then be analyzed
for inappropriate language or topics.
o Amazon Comprehend: Analyzes text to detect sentiment, inappropriate language, or
sensitive content.
o Amazon CloudWatch: Monitors the moderation process and provides insights into system
performance.
Reference Architecture:
When a user uploads content, it is stored in Amazon S3 and triggers an AWS Lambda function to
begin the moderation process.
Amazon Rekognition analyzes the content for visual elements that might violate guidelines, such as
explicit imagery or offensive symbols.
For video content with audio, Amazon Transcribe converts the speech to text, and Amazon
Comprehend analyzes it for inappropriate language or sentiment.
Results of these analyses are stored in Amazon S3 and can be accessed by moderation teams or
used to trigger automated actions, like content rejection or escalation.
Alerts and notifications are managed through Amazon SNS, which can inform moderators of
potentially problematic content.
The entire process is monitored using Amazon CloudWatch, which provides real-time visibility into
the moderation system’s performance.
6. Content Localization and Multilingual Subtitling
Use Case:
Media companies localize content by generating subtitles and dubbing audio in multiple languages,
expanding their reach to global audiences.
Architecture Design:
Components:
o Amazon Transcribe: Automatically generates transcripts of spoken content in video files.
o Amazon Translate: Converts transcripts into multiple languages for subtitling.
o AWS Elemental MediaConvert: Integrates subtitles into video streams or packages them
separately for different audiences.
o Amazon Polly: Converts translated text into speech for dubbing in different languages.
o Amazon S3: Stores original and localized content, including videos, subtitles, and dubbed
audio tracks.
o AWS Lambda: Orchestrates the localization workflow, triggering transcription, translation,
and media conversion.
o Amazon CloudFront: Distributes localized content to a global audience, ensuring low latency
and high availability.
Reference Architecture:
Video content is uploaded to Amazon S3, where AWS Lambda triggers the localization process.
Amazon Transcribe generates a transcript of the spoken content, which is then translated into
multiple languages using Amazon Translate.
Translated subtitles are integrated into the video using AWS Elemental MediaConvert or stored as
separate files in S3.
For dubbing, Amazon Polly converts the translated text into speech, creating audio tracks in
different languages.
All localized content is stored in Amazon S3 and distributed globally via Amazon CloudFront,
ensuring viewers in different regions can access content in their preferred language.
The entire workflow is automated and monitored using AWS Lambda and Amazon CloudWatch.
These use cases and reference architectures highlight how media companies can leverage AWS to enhance
content delivery, improve user engagement, and streamline operations. Each solution is designed to be
scalable, flexible, and cost-effective, enabling media companies to adapt to the evolving demands of their
audiences.
The detailed use cases and reference architectures for media companies leveraging AWS services are based
on well-documented practices within the AWS ecosystem. To explore these topics further, you can refer to
the following official AWS resources:
1. AWS Media Solutions:
o AWS Media Services
o This page provides an overview of AWS services tailored for media processing, including live
streaming, video-on-demand, and content personalization.
2. Live Video Streaming on AWS:
o Live Streaming on AWS
o This page includes reference architectures and solutions for live video streaming using AWS
services like Elemental MediaLive and CloudFront.
3. Video-on-Demand (VOD) Content Delivery:
o Video on Demand on AWS
o Provides detailed information on setting up VOD workflows with AWS, including transcoding,
storage, and content delivery.
4. Content Personalization and Recommendation:
o Amazon Personalize
o Explore how Amazon Personalize can be used to create personalized content
recommendations.
5. Media Asset Management (MAM):
o Media Asset Management with AWS
o Learn more about how AWS enables media companies to manage their digital assets
efficiently.
6. Automated Content Moderation:
o Content Moderation on AWS
o This solution provides guidelines on how to automate content moderation using AWS
services like Rekognition and Lambda.
7. Content Localization and Multilingual Subtitling:
o Localization and Media on AWS
o Discover how AWS services can be used to localize content, generate subtitles, and provide
multilingual support.
These links will lead you to more comprehensive documentation, whitepapers, and architecture diagrams
directly from AWS, allowing you to dive deeper into each use case.