XU HƯỚNG ĐỔI MỚI VÀ PHÁT TRIỂN

DINH DƯỠNG, THỰC PHẨM TOÀN CẦU

Ths. Tạ Đăng Khoa

Food Technology Department
Ho Chi Minh city Open University
NỘI DUNG

• TỔNG QUÁT VỀ THỊ TRƯỜNG THỰC PHẨM

01

• XU HƯỚNG SẢN PHẨM DINH DƯỠNG THỰC PHẨM TOÀN

02 CẦU

• XU HƯỚNG ĐỔI MỚI VÀ PHÁT TRIỂN DINH DƯỠNG THỰC

03 PHẨM TẠI VIỆT NAM
 Background

MARKET SIZE OFFOOD

INGREDIENTS
 The global specialty food ingredient market is expected to reach USD 116.50 billion by
2025, (Grand View Research, Inc.,)
 The functional specialty food ingredients are anticipated to be the fastest growing
segment over the next decade and is projected to grow at a CAGR of 5.5% to 2025.
 Background
Classification of food
ingredients
 Classified by Ingredient: Functional Food Ingredients, Sugar Substitutes, Flavors,
Specialty Starches, Acidulants, Preservatives, Emulsifiers and Colors, Enzymes,
F&B Starter cultures, Nutraceuticals)
 Classified by Application: Bakery & Confectionery, Beverages, Dairy & Frozen foods,
Convenience foods, Meat Products & Functional Foods and Beverages, Dietary
Supplements
 Background
TOP 10 NUTRITION TRENDS

1 Organic is the way to go

2 Pasture raised is raising the bar

Top 10
3 Black seed oil

4 Keto diet

5 Traditional medicine meets modern science

 Background
TOP 10 NUTRITION TRENDS

6 Drinking vinegar

7 Sneaking in vegetables

Top 10
8 Botanicals to boost brain function

9 Collagen is in

10 Everyday detox diet

Top Food Trends (Innova Market insight)

• Shared Planet
1

• Plant-Based: The Canvas for Innovation

2

• Tech to Table
3

• Shifting Occasions
4

• Voice of the Consumer

5
Top Food Trends (Innova Market insight)
• Sayit with color: increasing number of new products launched centred for
color food andbeverage
6  « Naturalcolors »,« Natural Flavors »

• Dining out, in: .restaurant quality meal are on the rise asconsumers lookfor
• convinient food they can have at home, yet still in high quality
7  Authentic food services

• From snackto mini meal: single serve portions and convenience food becoming more
relavant to consumerswho cook or eat by themselves
8  «Snack fruit »,high protein bar,…

• Oceangarden:seavegetable such asseeweed are gaining traction asa healthy

alternative snack,or fish asmeat alternative
9

• Boutiulchoices:Consumercuriosity is driving innovation in traditional categories 

10 • New flavor for exchocolate peanut butter or new texture forex super crunchy
Clean Label – Customer Awareness

1st Top Trend – Innova Market Insight

1. Clean Label – Customer Awareness
1. Clean Label – Customer Awareness
Clean Label – Market Products
Valio Jogurtti Clean Label Berry Duo
BakomaOrganicYogurtwith Apricots Raspberry& BlackberryDrinking Yogurt

Bakoma Jogurt Bio z Morelami (Organic Yogurt with Apricots) Valio Jogurtti Clean Label Berry Duo Malina Yezhevika (Berry Duo
has been added to the range. The organic certified product Raspberry & Blackberry Drinking Yogurt) has been added to the range.
retails in 140g pack, featuring the EU Green Leaf logo, the Clean Theproduct has2%fat content and retails in a 290gpack.
Labeland a Facebook link.

Skim Milk, Berries and Other Small Fruits (Sugar Syrups, Raspberry, Blackberry, Corn
Claim: Organic, Social Media Starch, Natural X Flavourings (Raspberry, Blackberry)), Cream, Skimmed Milk Powder,
Yogurt
Sugar Reduction

NATURAL
SWEETENERS

ARTIFICIAL
SWEETENERS
Sugar Reduction – Customer Awareness

 NATURAL SWEETENER Source: https://www.pinterest.com

Sugar Reduction – Customer Awareness

Source: https://www.innovadatabase.com/
Sugar Reduction – Customer Awareness

ASEAN New Product Launches with “Reduced Sugar” Claim

% OF TOTAL
LAUNCHES

Source: March 2018 ASIA PACIFIC FOOD INDU

Sugar Reduction - Market Products

Meiji Bulgaria Yogurt Balance Lunch Low Sugar & Fat Free Rich Yogurt
(Meiji, Japan)
 The yogurt has a 49% lower sugar content Sweeteners (Sucralose,
Stevia)

Chichiyasu Low Sugar Yogurt - 50% reduced sugar

content (Chichiyasu, Japan) Sweeteners: Stevia
 The product features a 50% reduced sugar content, 2% milk
fat andlactic acid bacteria ST9618.

Danone Bio Peach Yogurt

(Danone, Japan) Sweetener: Stevia

Source: Mintel GNPD/www.gnpd.co

 PLANT BASED NUTRITION

Source: Innova Market Insight 2023

The dairy alternatives market has seen rising levels of interest in recent years, spurred mainly by consumers
increasingly looking for lactose free, dairy free and plant-based/vegan options as healthy lifestyle choices
 PLANT BASED NUTRITION

Plant powered growth is the Top trends with increased

demand from those whose do not want to commit to a full vegan or
vegetarian lifestyle, but would rather pick and choose to suit their
lifestyle, social life or health conditions.
Pulsesare the edible seedsof plants in the legume family Alfafa, Lentils,
Chickpea, Edible beans and dried peas High in protein and fiber, low in fat
Functional Claims
Functional Claims

Boost Your ImmuneSystem

 Boost YourImmuneSystem – CustomerAwareness

Source: Canadean (Datamonitor-Consumer) 2015 – Survey 27,185 consumers in 31 markets Q: How interested are you in food or drink that provides the following
Boost Your Immune System – Market Product

Namyang Einstein Natural DHA Milk Plus

(Namyang Dairy Products, South Korea)
Active ingredients: Wellmune (0.005%) (yeast beta glucan)

Growing-Up Milk for Children

(Sanyuan Food, China)
 Contains DHA algae oil and taurine, and contains a
combination including beta- glucan and prebiotics to
support growth, immunity and vitality

Source: Mintel GNPD/www.gnpd.co

Functional Claims

Prevent Cardiovascular DiseaseRisk

Prevent Cardiovascular Disease Risk – CustomerAwareness

Source: Mintel GNPD/www.gnpd.com

Prevent Cardiovascular Disease Risk – Market Products

High Calcium and Low Fat Milk Powder

(Fonterra Brands; Malaysia)
 Contains collagen, calcium, protein, magnesium, Zn, vitamin B1, B6, B12,
C, D and E; omega 3, potassium plant sterol, folic acid and vitaminB12.
  Support strong bones, joints and muscles and reduce cholesterol,
maintain blood pressure and help red blood cell formation.

High Calcium Low Fat Nutritional Formula Powder

for 60+ Seniors (FCVN, HongKong)

 Contains vitamin B6, vitamin B12, and folic acid to support

cognitive function; and vitamin B1 to help the heart function. It also
contains DHA and potassium, and is suitable for people concerned
about blood pressure

Source: Mintel GNPD/www.gnpd.co

Prevent Cardiovascular Disease Risk – Market Products

Green Tea Flavoured Milk Powder

(Sasana Citta Husada, Indonesia)
 Contains 12 vitamins and 6 minerals, including beta glucan soluble
dietary fibre from oat, omega 3, omega 6 and high level of calcium.
 Helps to reduce cholesterol and to maintains bone density.

Organic Alphonso Aamras Fruit Milk Shake

(Arrowline Organic Dairy, India)
 High in omega 3 that is claimed to improve memory, especially
in growing children, and also lowers the risk of heart disease and
stroke at older people

Source: Mintel GNPD/www.gnpd.co

Functional Claims

StrengthenYour Bones
StrengthenYourBones – CustomerAwareness

CALCIUM VITAMIN D3
StrengthenYour Bones – Market Products

 Using in dairy product to help maintain healthy bones & facilitate an

effective bone calcification

“Growing Up Milk ” (Namyang

“Premium Baby Milk”
Dairy Products South Korea)
(Enfant Baby, South Korea)

“Fresh Low Fat Milk” “Pure and Fresh Strawberry Milk”

(Marmum Dairy Farm, United (Marmum Dairy Farm,
Arab Emirates) United Arab Emirates)
StrengthenYour Bones – Market Products

“Fairlife Smart
“Fresh Skimmed Yoghurt” (Company “Strawberry Flavoured Low-Fat Yogurt” (Coop MilkShakes”
Marmum Dairy Farm, United Arab Eukappa Private Label, Italy) (Fairlife, USA)
Emirates)

“Sea Salt Caramel Mild

Soy Milk” “Tutti-Frutti Flavored Dessert” “Raspberries, Banana and Biscuit
(Otsuka Chilled Foods, Japan) (Vigor, Brazil) Two Layer”
(VBD, Russia)
Functional Claims

Keep Your Muscles Healthy

Keep Your Muscles Healthy – Customer Awareness
Keep Your Muscles Healthy – Market Products

Protein Enriched 3% Fat Milk

(Tara, Israel)
 Contains 30% more
protein compared to regular Blue Fruits Flavored Greek Yogurt
milk (Protein dosage 4,3%) (Dejamu Subachoque, Colombiag/
serving 160g)  The product is high in protein
(9 g protein/ serving 160g) made from
semi-skimmed milk and is sweetened.

Greek Organic Plain Yogurt (Liberte Greek Organic)

 High in protein 16g of protein/ 175g serving, 2% fat and more
than 1 billion probiotic bacteria per serving
Keep Your Muscles Healthy – Market Products

Skimmed Greek Yogurt with Blackberry Jam

Semi-Skimmed Greek Yogurt with Lemon Pieces (Alimentos Tostao, Colombia)
(Fasalact, Colombia)  A naturally good source of protein (8g protein/ serving 120g)
 An excellent source of protein and probiotics, 12g protein/serving and calcium
150g.

Coconut Yogurt with Wholegrain Oats & Almonds Blended Greek

Yogurt (Danone, USA) Strawberry Protein Milkshake
 The product provides 17g of protein and 6g fibre, contains live (SCI-MX Nutrition, UK)
and active cultures and vitamin D, is a good source of calcium.  This high protein, ready-to-drink milkshake contains 22g
of protein in each serving and is fat free with no added sugar.
Functional Claims

Power UpYour Brain

Source: Mintel GNPD/www.gnpd.co

PowerUp Your Brain – CustomerAwareness

Source: https://www.developinghumanbrain.org
PowerUp Your Brain – Market Product

Step 1 Infant Formula

(Mead Johnson, Thailand)
The product is designed to provide a complete nutrition for full
term infants from birth to 12 months of age.
 Contains 17mg DHA and 34mg ARA which are said to be
the specific levels that may contribute to the visual
development of infant; choline; and a blend of mixture

containing polydextrose (PDX) and

galactooligosaccharides (GOS) which dietary are
fibres.

Source: Mintel GNPD/www.gnpd.co

PowerUp Your Brain – Market Product

Extra Fortified Plus Sweetened Condensed Milk

(FCVN, Netherlands)
 Contains 28 vitamins and minerals including calcium, vitamin
D3, vitamin B complex and folic acid for body performance,
tyrosine, iodine, vitamin A and B12 for mind performance.

Vanilla Flavoured Goat Milk Powder

(Wildan Niaga, Malaysia)
 claimed to support strong bones, provide extra energy
and promote clever minds. It contains the following: DHA,
AHA, and vitamin A to help prevent cancer, support the
immune system, protect healthy eyes and support healthy
skin and cell growth.

Source: Mintel GNPD/www.gnpd.co

Detox& Cleanse YourBody – Antioxidant & Detoxification
Antioxidant & Detoxification – Market Products

Vinamilk Sure Prevent(Vietnam)

 Contain glucoraphaninin broccoli's extract asantioxidant agentandeliminates
toxinsin the body.

Nippon Shinryoku Aojiru Green Juice Powder is now available. It is

made with domestically produced koiaona kale and is rich in dietary fibre
containing 1.14g. This product also contains 8.6mg GABA, 20mg
raffinose and 5mg glucoraphanin, and is to be diluted with water or milk,
or to be consumed with yogurt.
Claim:fiber supplement,antioxidant
Antioxidant & Detoxification – Market Products

Man Some Less Sugar 10% Grape Flavoured Juice with Vitamin C, L- Glutathione and Zinc: This halal
certified product is free from preservatives, contains 10% grape juice, 50mg L-glutathione and zinc
and is high in vitamins CandE.
Claim:antioxidant, Low/No/ReducedSugar,Vit/MineralFortified.

If Fruitamin 2in1 Spanish White Grape with Aloe Vera Pulp Drink contains 15%
white grape juice, 30mg L- glutathione from Japan, 2000mg collagen from
France, and vitamin C that contributes to the creation of collagen and cartilage
ligament tissues. This low calorie drink provides 30kcal per serving and is free
from preservatives and artificial colour. The halal certified product uses steviol
glycosidesasa sweetener.
Claim:antioxidant, No preservatives, low sugar/calorie,Halal
Antioxidant & Detoxification – Market Products

HELMIGShealthy orangejuice drink, underlicensedfrom Germany. It's highly

concentrated from curcuminextract+Vit C.
Curcumin itself is known to protect human liver.
Claim: liver health, juice drink

Just C, Inc. announces the launch of ARYA Curcumin+ Beverages, both lines
contain ARYA's Curcumin+, providing
27 times the absorption of regular curcumin; specially
blended with natural ingredients and flavors like Citrus, Lemon-lime, Mixed
Berry, and Tropical, and the delightful mango gummy chews are designed to
appeal to consumers who seek great tasting products with the wellness
benefits of curcumin or turmeric.
Claims: anti-inflammatory,antioxidant,
VIETNAMESE FOOD INDUSTRY
OVERVIEW
Dairy - Vietnam Food Industry Overview
Beverage - Vietnam Food Industry
Overview
ForecastOff-tradeSalesofSoftDrinks(assold)byCategoryinVietnam:Volume2015-2020

17
%

Source: Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Meat & Sea Food - Vietnam Food Industry
Overview

38
%

Source: Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Note: Excludes powder concentrates
Convenience Food (Instant noodle)
Bakery - Vietnam Food Industry Overview
Market Size – Biscuits, Cookies, Cracker, Snack, sugar candy, chocolate

Market size - Value, 2017

Value -Growth
7.05%
30 11 11.1 12
Biscuits,Cookies,Crackers
10.3 15.42%
9.4 9.2 8.9 8.9 Snacks
25 10 40.97%
8.2 SugarCandy
20 8 Value
6 (1.000 Chocolate
15 5 6 billionVND)
24 26
21 22.7 36.56%
10
16.6 18.2 1 8 4
13.8 15.2
5 12.4 2

0 0
2010 2011 2
Value Growth %
Potential ofVietnamese ingredients
 Fruits and vegetable
• Fruit juice andconcentrates
• Dehydrated fruit and vegetable
• Fruit and vegetablepowder
• Organic grade
 Rice and rice products

• Riceflour and rice starch (organic and gluten free)

• Rice bran oil: high in omega 3and 6
• Modified rice starch: texture improver
• Resistant starch: functional claims
 Tapioca product
• Glucosesyrup
• Sorbitol
• Maltitol
• Native starch • Erythithol

• Modified starch
• Resistant starch
 Coconut

• Coconut milk
• Coconut water
• Virgin coconutoil
• MCT
 Seaweed products
• Stabilizer and thickener: carrageenan,agaragar
• Functinal ingredients: axtaxanthin, DHAOmega 3and
• Omega6
• Protein :Spirulina
 Natural colorants
• Carotenoid (carrot, tomato)
• Lutein, Zeaxanthin(Marigold)
• Anthocyanin (purple sweet potato, red dragon fruit skin)
• Curcumin color (turmeric)
• Lycopene (tomato & water melon)
• Spirulina blue (Spirulina)
• Chlorophyll color (Fromseaweed)
 Dairy alternative

• Rice milk
• Corn milk
• Nut milk (Soya, mungbean, black bean, …)
 Brewery industry
• Yeast extract
• Beta glucan
 Aquaculture

• Chitin
• Chitosan
• Gelatin
• Colagen
• Fish oil
 Functional ingredients

• Curcumin
• Gac
• Cinnamon
• Plant extracts with high antioxidant and preservation activities
• Medicinal plant
THANK YOU FOR YOUR ATTENTION !!!